MEDIA KIT UPSTREAM 2020 - Wodonga Council
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MEDIA KIT UPSTREAM 2020
Introduction
Upstream - Festival of Art + Culture is an Upstream - Festival of Art + Culture gives
exciting addition to the Albury-Wodonga everyone a chance to experience it all across
calendar - an arts and culture festival that four days, two cities and one amazing festival.
puts a spotlight on our local talent and Immerse yourself.
brings the community together. Celebration,
collaboration, connection.
Festival vision
To be a leading Australian The objectives of the festival are:
festival that inspires, • To improve the lifestyle-offer of the two
engages and excites. cities by celebrating the unique attributes
of the region;
• To collaborate and engage with creative
industries and communities;
• To offer a diverse, accessible and fun
program; and,
• To stimulate the region’s economy through
the provision of viable and sustainable
events.
MEDIA KIT UPSTREAM 2020 2Dates and theme
Upstream - Festival of Art + Born under the banner of Two Cities One
Community, the festival embodies the theme
Culture will be staged from Friday, of partnership which makes Albury-Wodonga
March 6 to Monday, March 9, unique. Across four days there will be a host
2020. of activities which celebrate our rich art and
cultural fabric and place the spotlight on our
creative community.
The festival program will be launched in
November 2019. The inaugural event will feature diverse art
forms in prominent central and natural public
locations, bringing art to the people in unique
settings.
MEDIA KIT UPSTREAM 2020 3Brand identity
In its inaugural year, the brand type + descriptor + tagline are recommended.
Descriptor: Tagline: Approved event description:
Upstream - Festival of Art + Immerse yourself. The festival should be referred
Culture to as Upstream - Festival of Art
+ Culture, with the tagline as an
optional.
MEDIA KIT UPSTREAM 2020 4Stay connected
upstream.org.au
UpstreamAW
upstream_aw
Spread the word
Hashtags
Primary: Secondary:
#UpstreamAW #ImmerseYourself
#ArtsFestival
#AlburyWodonga
#visitAW
#visitAWartculture
MEDIA KIT UPSTREAM 2020 5Key messages
• AlburyCity and Wodonga Council will host a new four-day arts and cultural festival that will
span both cities in March next year.
• Upstream will be an arts and culture festival that will give everyone a chance to explore an
immersive experience of nationally acclaimed artists and local performers across four days,
two cities and one amazing festival.
• It will be held over the Victorian long weekend from March 6 to 9, 2020.
• The program will focus on art installations, theatrical experiences, quality music
entertainment, spectacular artistic performers that defy space and height, exhibitions and
professional development opportunities that will be family friendly, with free and low-cost
options and accessible.
• The festival’s locations include Noreuil Park, Belvoir Park, Gateway Island, Junction Square
and The Cube Wodonga.
About the brand
• The name Upstream places the focus on the natural landmark of the Murray River and the
meeting point of the two cities.
• In an artistic sense, to go upstream is to go against the current and this name could suggest
a cultural festival full of daring or unexpected experiences.
• Upstream is part of the Two Cities One Community partnership and is a key action in the
strategic plan.
MEDIA KIT UPSTREAM 2020 6Your guide to the
event weekend
Lead-up to the event
Information will be shared on the festival’s social media channels and website
Media releases will be distributed with information on key activities, launches and
opportunities. Please email media@wodonga.vic.gov.au if you would like to be included on the
list. Inquiries should be directed to the Wodonga Council Communications team.
Event weekend
Due to the dispersed nature of the festival and expected crowds, all media intending to attend
need to register and receive media credentials from the Communications team either before or
at the event.
Media accreditation allows staff to estimate the level of media interest and ensure the smooth
running of the event.
This is for the safety of patrons and allows staff, volunteers and performers to recognise media
personnel.
Artist arrangements may be such that photography and video may be limited or prohibited.
Media personnel are asked to follow the instructions of staff and volunteers at all times.
Media personnel who are unregistered or do not display credentials may be asked to move on or
cease their activities.
The full program of events will be available from November. Media are encouraged to liaise with
the Communications team on any specific requests.
MEDIA KIT UPSTREAM 2020 7Albury-Wodonga
- a snapshot
Located on the border of New South Wales and Victoria, Albury-Wodonga is a place defined by
its duality. Two cities across two states forming one very special and unique destination.
Getting around is easy with safe streets, a picturesque trail network and abundance of cycle
and walking paths.
Albury-Wodonga is connected to the capital and regional centres of both Victoria and NSW, via
rail, major highways, a freeway and airport.
Albury-Wodonga is a connected community where you will find friendly, welcoming and proud
people.
It’s regional but never feels isolated with its modern amenity, progressive attitudes to
sustainability and multiculturalism. At the same time the community is respectful of the past,
reflected in a rich indigenous heritage and the Bonegilla Migrant Experience.
Location
Strategically situated, Albury-Wodonga benefits from its location straddling the NSW-Victorian
border and the Hume Highway linking Sydney and Melbourne. Not only is it an important road,
rail and air hub, it also acts as a gateway to Victoria’s High Country and the Murray River
region.
Brisbane
Sydney
Albury
Wodonga Canberra
Adelaide
Melbourne
MEDIA KIT UPSTREAM 2020 8Population
Albury-Wodonga is the 19th largest city in Australia with a population of 95,196 residents
servicing a regional population of 180,000.
Climate
The region experiences a Mediterranean climate which means the changes of season are
quite vivid – with hot dry summers, mild autumns and springs and cool winters. Expect long
stretches of clear blue sky in summer, crisp sunny days in winter.
Transport
One of Albury-Wodonga’s strengths as a destination is its ease of access. Albury Airport is just
10 minutes from the Albury CBD and 15 minutes from Wodonga CBD. Albury Airport keeps you
connected with 180 flights a week and direct routes to Sydney and Melbourne via Qantas,
Virgin Australia and Rex.
MEDIA KIT UPSTREAM 2020 9Albury Wodonga
- beyond the
festival
Albury-Wodonga is more than a meeting point of two cities and two states on either side of the
mighty Murray River.
It’s also where a sophisticated urban centre meets untamed countryside. Where Australia’s
newest cultural landmarks meet ancient indigenous storytelling traditions. Where fine dining in
a reimagined historic train station meets street food in a converted shipping container. Where
a rich history of welcoming new people to our land meets an enduring sense of community
today.
Albury-Wodonga’s rich narrative of culture, heritage and local life is celebrated across the arts,
from multiple galleries, performing arts, curated experiences, festivals and events.
Albury Entertainment Centre is set in the hub of Albury’s cultural precinct, overlooking the
picturesque QEII Square and is located within easy walking distance to retail shopping,
restaurants and entertainment. Albury’s premier performing arts and function venue brings you
the best of Australia’s drama, comedy, dance, opera and music.
Albury LibraryMuseum is an award-winning combination of state-of-the art technology,
interactive exhibitions and the traditional reading and research spaces found in most libraries!
Crossing Place – A story of Albury is a permanent exhibition telling the story from the first
contact with the Wiradjuri, the traditional owners of the land, to the city as it stands today.
Arts Space Wodonga is undergoing redevelopment as part of Wodonga’s Library Gallery
redevelopment $10.2 million project. It will provide an accessible and fit-for-purpose facility
that provides a program of arts and culture to residents and visitors.
Bonegilla Migrant Experience provides a poignant and evocative reflection into what camp life
was like for the more than 300,000 migrants who called it home between 1947 and 1971. Only
Block 19 stands as a stark reminder of the past with memorabilia and audio recollections by
former residents providing a snapshot of life for these early migrants.
Burraja Gallery in the Gateway Village arts precinct provides the opportunity to discover the
richness and diversity of local contemporary Aboriginal art. Through the gallery buy gifts,
jewellery, artworks and artefacts. Burraja Gallery is an Aboriginal Artists Enterprise which
supports local Aboriginal artists.
HotHouse Theatre in the Gateway Village arts precinct showcases robust Australian
playwriting at the rustic Butter Factory Theatre, a truly inspirational space and memorable
venue.
MEDIA KIT UPSTREAM 2020 10Gateway Village is an arts and cultural precinct that brings together a number of smaller
galleries and theatre productions along with food and entertainment.
GIGS Gateway Island Gallery and Studios - featuring contemporary works by more than 50
regional artists, including painting, drawing, sculpture, ceramics, photography, textiles and
jewellery. Visit to see the artists at work.
Albury Wodonga Woodcrafters The Cottage Gallery - the gallery features items crafted from
recycled and salvaged timbers. Watch artists at work.
Albury Wodonga Artists Society - formed in 1987, the studio is open to the public six days a
week and the society also holds workshops.
Creators Art Space - an artist-run community-oriented print studio, workshop and
exhibition space, featuring regular exhibitions in their gallery.
Murray Art Museum Albury (MAMA) MAMA is an all-encompassing contemporary art
experience, balancing international touring exhibitions with deep connections to the regional
surrounds and cultural identity. Every corner of MAMA is bold, vibrant and alive and it features
a stunning 24-hour “art skin”, interactive workshops and immersive cultural experiences.
The Cube Wodonga is a multipurpose, conference and performance facility in Wodonga’s
CBD. The venue hosts touring bands and theatre shows, local performances, film screenings
and more. The performance season includes comedy, dance, music, morning melodies and
children’s theatre.
Wodonga Library is located at 194 High St during construction of Wodonga’s Library Gallery
$10.2 million redevelopment. In addition to its collection of books, magazines and newspapers,
it offers a range of programs to cater for everyone; from Story Time to tech sessions for
seniors and everything in between. A bank of computers for public use is also available.
Yindyamarra Sculpture Walk is a giant evolutionary step back into Aboriginal Dreamtime, with
5.3km of interactive indigenous art installations on the 8.5km-long Wagirra Trail.
For further information visitalburywodonga.com
MEDIA KIT UPSTREAM 2020 11Contacts
Media enquiries
Kellie Davies -
Manager Communications, Marketing and Customer Focus
Wodonga Council
kdavies@wodonga.vic.gov.au
Phone: (02) 6022 9398
Mobile: 0418 657 746
wodonga.vic.gov.au
104 Hovell St,
Wodonga, VIC 3690
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