Literary cravings - September 2018 - Royal Television Society

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Literary cravings - September 2018 - Royal Television Society
September 2018

Literary cravings
Literary cravings - September 2018 - Royal Television Society
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Literary cravings - September 2018 - Royal Television Society
Journal of The Royal Television Society
                                                                                                                   September 2018 l Volume 55/8

    From the CEO
                       Several of the articles               valuable insight into what is a very                           such an impact earlier this year with
                       in this bumper issue                  dynamic part of the content sector.                            the hilarious Derry Girls.
                       of Television embrace                   The third piece with a literary                                 The highlight of the busy RTS
                       literary themes. Centre               theme is Mark Lawson’s profile of                              ­autumn programme is our London
                       stage is Andrew Billen’s              Mike Bartlett, who is equally at home                           Conference, “Is bigger better?”. I hope
                       brilliant interview with              writing for TV and stage. He is, of                             that many of you can join us: we have
                       Simon Cornwell,                       course, the screenwriter behind Doctor                          assembled an extraordinary line-up
      whose company, The Ink Factory, was                    Foster and the RTS-nominated King                               of international speakers. Bob Bakish,
      the driving force behind the seminal                   Charles III. His latest show, Press, is a                       Chief Executive and President of the
      series The Night Manager. Simon’s latest               workplace drama set in the world of                             global content business Viacom, will
     John le Carré adaptation is The Little                  journalism. The series is bound to be                           deliver the international keynote.
     Drummer Girl – a show that I am greatly                 one of the highlights of BBC One’s                              Don’t miss the interview in this issue
     looking forward to watching.                            autumn schedule.                                                of Television in which Bob assesses the
        Staying with our literary theme,                       Without gifted writers such as Mike,                          state of our industry.
     don’t miss Simon Shaps’s perceptive                     we wouldn’t have the rich content
     analysis of why so many of today’s TV                   diet that we enjoy daily here in the
     dramas are based on books, how                          UK and in other dynamic television
     ­drama is raiding the bookshelves for                   markets. But writers need commis-
      adaptation ideas – and why the pro-                    sioners. We have one of the first inter-
     cess of getting from page to screen is                  views with Channel 4’s head of com-
     sometimes so painful. This provides a                   edy, Fiona McDermott. Fiona made                               Theresa Wise

Contents
 7            Dorothy Byrne’s TV Diary
              Dorothy Byrne meets Britain’s oldest transgender woman
              and praises the new generation of men who work in TV                      23                Our Friend on the Isle of Man
                                                                                                          Michael Wilson is fast discovering there is more
                                                                                                          to the island than TT races and stunning scenery

 8            The golden age of adaptation
              From Patrick Melrose to Vanity Fair, TV series
              based on books are driving the drama boom.
              Simon Shaps investigates
                                                                                        24                The case for collaboration
                                                                                                          UK broadcasters are against pooling TV ad sales,
                                                                                                          but there are other ways to co-operate, explains
                                                                                                          Gideon Spanier

11            Press to play
              Mark Lawson talks to TV and stage writer Mike Bartlett
              as his latest drama, Press, hits the screen                               26
                                                                                                          Doing comedy differently
                                                                                                          Fiona McDermott, C4’s head of comedy, tells
                                                                                                          Pippa Shawley that she is determined to build
                                                                                                          on the success of Derry Girls

14            Viacom’s transformation man
              Steve Clarke interviews Viacom CEO and President
              Bob Bakish ahead of his RTS conference keynote
                                                                                        28                Local shows for local people
                                                                                                          As competition bites, HBO Europe is ramping up original
                                                                                                          production across the continent, reports Stuart Kemp

18            A global shift to home-grown
              Kate Bulkley explains why Netflix and other
              streaming services want to park their tanks on
              the lawns of national TV networks                                         30                What Chinese viewers want
                                                                                                          Marcus Ryder offers some advice to British producers
                                                                                                          worried by the complexities of appealing to Chinese
                                                                                                          audiences

20
              The secret agent’s son
              Andrew Billen meets Simon Cornwell, whose production
              company, The Ink Factory, is best known for adapting
              the novels of his father, John le Carré                                                     Cover: Gordon Jamieson

Editor                     Production, design, advertising   Royal Television Society   Subscription rates                     Printing              Legal notice
Steve Clarke               Gordon Jamieson                   3 Dorset Rise              UK £115                                ISSN 0308-454X        © Royal Television Society 2018.
smclarke_333@hotmail.com   gordon.jamieson.01@gmail.com      London EC4Y 8EN            Overseas (surface) £146.11             Printer: FE Burman    The views expressed in Television
News editor and writer     Sub-editor                        T: 020 7822 2810           Overseas (airmail) £172.22             20 Crimscott Street   are not necessarily those of the RTS.
Matthew Bell               Sarah Bancroft                    E: info@rts.org.uk         Enquiries: publication@rts.org.uk      London SE1 5TP        Registered Charity 313 728
bell127@btinternet.com     smbancroft@me.com                 W: www.rts.org.uk

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Literary cravings - September 2018 - Royal Television Society
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Literary cravings - September 2018 - Royal Television Society
RTS NEWS                                                                                   Your guide to
                                                                                           upcoming events.
                                                                                           Book online at
                                                                                           www.rts.org.uk

                                     STEVE HEWLETT MEMORIAL                EAST                                SCOTLAND
National events                      LECTURE 2018                          Thursday 20 September               ■ Jane Muirhead
                                     Thursday 11 October                   TV quiz night                       ■	scotlandchair@rts.org.uk
RTS CONFERENCE                       Charlotte Moore, Director of          Quizmaster: BBC Inside Out’s
Tuesday 18 September                 Content, BBC.                         David Whiteley. Please email        SOUTHERN
RTS London Conference 2018:          Joint RTS and Media Society           rtseast@rts.org.uk for an entry     Wednesday 17 October
Is bigger better? Will ‘the          event. Tickets £10. All net profits   form. Tickets: £10 per team of      IBC 2018 review
consolidation game’ help tip the     will go to the Steve Hewlett Bur-     four or five.                       Panel discussion with Q&A. Joint
scales against the tech giants?      sary Fund. 6:30pm for 7:00pm          Venue: The Lamb Inn, Lamb Yard,     event with RTS Thames Valley.
Sponsored by Viacom.                 Venue: The University of              Orford Place, Norwich NR1 3RU       7:00pm for 7:30pm
Co-chaired by David Lynn,            Westminster, 4-12 Little Titchfield   ■ Nikki O’Donnell                   Venue: QMC Television Studio,
President Viacom International       Street, London W1W 7BY                ■ nikki.odonnell@bbc.co.uk          Cliddesden Road, Basingstoke
Media Networks (VIMN), and                                                                                     RG21 3HF
James Currell, President, VIMN,      RTS EARLY EVENING EVENT               LONDON                              ■ Stephanie Farmer
UK, Northern and Eastern             Wednesday 24 October                  ■ Daniel Cherowbrier                ■ SFarmer@bournemouth.ac.uk
Europe. Confirmed speakers           Who’s watching? The challenge         ■ daniel@cherowbrier.co.uk
include: David Abraham, CEO,         of digital TV measurement                                                 THAMES VALLEY
Wonderhood Studios; Bob              Speakers: Rich Astley, chief          MIDLANDS                            Wednesday 17 October
Bakish, CEO and President,           product officer, Finecast;            Tuesday 16 October                  IBC 2018 review
Viacom; Zai Bennett, director of     Matt Hill, research and planning      RTS Midlands careers fair           Panel discussion with Q&A.
programmes, Sky Entertainment        director, Thinkbox; John Litster,     10:00am-5:00pm. Tickets: £10,       Joint event with RTS Southern.
UK and Ireland; Karen Blackett       MD, Sky Media; Sarah Rose,            with 300 early-bird tickets at      7:00pm for 7:30pm
OBE, UK country manager,             director of consumer insight,         £6. Group bookings available via    Venue: QMC Television Studio,
WPP and Chair, MediaCom              Channel 4; and Justin Sampson,        RTSMidlands@rts.org.uk              Cliddesden Road, Basingstoke
UK; Georgia Brown, director,         CEO, Barb. Chair: Kate Bulkley,       Venue: Edgbaston Stadium,           RG21 3HF
European originals, Amazon           journalist. 6:30pm for 6:45pm         Edgbaston Road, Birmingham
Studios; Kate Bulkley, media         Venue: The Hospital Club, 24 Endell   B5 7QU                              Friday 23 November
commentator and journalist;          Street, London WC2H 9HQ                                                   2018 Winter Ball
Damian Collins MP; Tony Hall,                                              Tuesday 20 November                 7:00pm till late
Director-General, BBC; Tim           RTS MASTERCLASSES                     RTS Midlands Awards 2018            Venue: De Vere Wokefield Estate,
Hincks, Co-CEO, Expectation          Tuesday 13 Novermber                  Venue: Town Hall, Victoria          Goodboys Lane, Reading RG7 3AE
Entertainment; Ian Katz, director    RTS Student Programme                 Square, Birmingham B3 3DQ           ■ Tony Orme
of programmes, Channel 4;            Masterclasses                         ■ Jayne Greene 07792 776585         ■ RTSThamesValley@rts.org.uk
Carolyn McCall, CEO, ITV;            and                                   ■ RTSMidlands@rts.org.uk
Mark McLane, global head of          Wednesday 14 Novermber                                                    WALES
diversity and inclusion, Barclays;   RTS Craft Skills Masterclasses        NORTH EAST AND THE BORDER           Wednesday 5 September
Alex Mahon, CEO, Channel 4;          Venue: IET London, 2 Savoy            ■ Jill Graham                       Is CGI the next big win for
Anne Nguyen, partner and             Place, London WC2R 0BL                ■ jill.graham@blueyonder.co.uk      drones?
managing director, London,                                                                                     Michael Surcombe, founder,
Boston Consulting Group;             RTS AWARDS                            NORTH WEST                          Leaping Wing. 6:30pm
Trevor Phillips OBE, Founder,        Monday 26 November                    Saturday 10 November                Venue: BBC Wales Club,
Webber Phillips; Matthew             RTS Craft & Design Awards 2018        RTS North West Awards 2018          Llantrisant Road, Llandaff, Cardiff
Postgate, chief technology           London Hilton on Park Lane            Venue: Hilton Deansgate, 303        CF5 2YQ
and product officer, BBC; Beth       22 Park Lane, London W1K 1BE          Deansgate, Manchester M3 4LQ        ■ Hywel Wiliam 07980 007841
Rigby, political correspondent,                                            ■ Rachel Pinkney 07966 230639       ■ hywel@aim.uk.com
Sky News; Kate Russell,              RTS FUTURES                           ■ RPinkney@rts.org.uk
technology reporter, BBC Click;      Wednesday 30 January, 2019                                                WEST OF ENGLAND
Darren Throop, President and         Careers Fair 2019                     NORTHERN IRELAND                    ■ Belinda Biggam
CEO, Entertainment One; Jane         Venue: Business Design Centre,        Thursday 15 November                ■ belindabiggam@hotmail.com
Turton, CEO, All3Media; Stephen      52 Upper Street, London N1 0QH        RTS NI Programme Awards
van Rooyen, CEO, Sky UK &                                                  Venue: TBC                          YORKSHIRE
ROI; Kirsty Wark, writer and                                               ■ John Mitchell                     ■ Lisa Holdsworth 07790 145280
broadcaster; Sharon White,           Local events                          ■	mitch.mvbroadcast@               ■	lisa@allonewordproductions.
CEO, Ofcom; Deborah Williams,                                                 btinternet.com                      co.uk
executive director, Creative         DEVON AND CORNWALL
Diversity Network.                   ■ Jane Hudson                         REPUBLIC OF IRELAND
Venue: Kings Place, 90 York Way,     ■	RTSDevonandCornwall@rts.           ■	Charles Byrne (353) 87251 3092
London N1 9AG                           org.uk                             ■ byrnecd@iol.ie

Television www.rts.org.uk September 2018                                                                                                        5
Literary cravings - September 2018 - Royal Television Society
RTS Masterclasses
13-14 November
n R
   TS Student Programme
  Masterclasses: 13 November
n R
   TS Craft Skills Masterclasses:
  14 November
Venue: IET London WC2R 0BL

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Literary cravings - September 2018 - Royal Television Society
TV diary
                                           Dorothy Byrne meets Britain’s
                                           oldest transgender woman and
                                            praises the new generation of
                                                 men who work in TV

   T
                       V current affairs and   editorial director. I assume at first that   regret that it didn’t inspire me to do
                       documentaries are       he is in charge of everything, but it        anything at all.
                       obsessed with the       turns out there are other people even
                       new. That means we      more in charge than he is. Hard for an       ■ Meanwhile, comments are pouring
                       can ignore problems     outsider to comprehend. But what we          in about Kate Quilton’s film Breast-
                       which continue over     do all know is that the more people          feeding Uncovered, which showed how
                       decades. My month       there are in charge of making pro-           uncomfortable young women can be
   begins with watching Channel 5’s            grammes, the better they are.                made to feel feeding their children
   Raped: My Story for a panel I’m on.                                                      in public.
     It’s a really daring programme pre-       ■ Sometimes, a job like mine means             So many women felt she spoke for
   cisely because there is nothing new         that you have to give up on excit-           them. It demonstrates that, for journal-
   in it; it is a devastating document of      ing experiences. I’m due to go to an         ism to have an effect, it doesn’t always
   the way rape ruins lives and survivors      event in Parliament where I would            have to be a long-­term investigation.
   are denied justice. And that’s a story      listen to lots of MPs talking at length.
   we need to tell again and again.            But, sadly, I am too busy to attend. I       ■ And finally, a conversation in the
     At the same time, we are finalising       bear it bravely.                             office about men. It’s clear to me
   a Dispatches, The UN Sex Abuse Scandal,                                                  that if you are a decent man, you
   another programme that could have           ■ An event I am able to turn up to is        must feel somewhat under siege
   been broadcast at any time over the         an auction to raise funds for the won-       when you open the papers every day
   past several decades. As it happens,        derful Hospice Biographers, set up by        and turn on the news to see your
   the first film I ever produced and          my old Granada colleague Barbara             gender exposed yet again.
   directed when I worked on World in          Altounyan. The idea is that trained            I have to say that the young men I
   Action was about marital rape.              volunteers (who might be journalists         work with now behave so much
     One of my male colleagues at the          or anyone with a professional ‘listen-       better than some of the men I
   time commented, “That’s not a story.”       ing’ background record the life stories      worked with in television in the past.
   “You’re right,” I replied. “It’s not a      of people in their last days.                  I realise that I am older and in a
   story, it’s a national scandal.”              One can just picture how much              senior position – and I did attend a
                                               those stories would mean in future to,       Bafta event some time ago in which
   ■ Big news at BBC News. I don’t             for example, the children of a young         young women told some horror sto-
   refer to the Cliff Richard case, which      woman who died. The auctioneer is            ries. But I genuinely think men have
   has worrying potential implications         Britain’s oldest transgender woman,          improved.
   for all of us – there are times when        who changed sex at the age of 81.              At the very least, they keep their
   it is vital to name police suspects.          Apparently, it was having a knee           trousers zipped up in the office,
   No, the news that catches my eye is         replacement that gave her the idea           which is a definite improvement.
   that there’s a restructure and several      that she could dare to become the
   new job titles have been created.           woman she had always felt herself to         Dorothy Byrne is Channel 4’s head of
      I see one person has been appointed      be. I have had a knee replacement. I         news and current affairs.

Television www.rts.org.uk September 2018                                                                                               7
Literary cravings - September 2018 - Royal Television Society
The golden age
                     of adaptation

                              ‘
                                     You have to remember what a partisan of
                                     the novel I am… and that it had long been

                                                                                                        ’
                                     one of my ambitions to have my novels
                                     defeat all attempts to put them on screen
                                                  Interview with Jonathan Franzen,
                                                    New York Times, 26 June 2018

    T
                     he best-selling Ameri-                                                       From Big Little Lies to Patrick Melrose,
                     can novelist Jonathan                        Drama                        The Handmaid’s Tale to American Gods,
                     Franzen is, as it turns                                                   more and more of the most critically
                     out, no enemy of televi-
                     sion. In 2001, having
                                                   From Patrick Melrose                        acclaimed, talked-about TV is based on
                                                                                               books. Novels dominate, but there is a
                     initially criticised Oprah   to Vanity Fair, TV series                    growing appetite for non-fiction titles.
    Winfrey and her hugely influential TV                                                         A recent example is John Preston’s A
    book club – claiming that she had no            based on books are                         Very English Scandal, the source material
    literary taste – Franzen accepted her
    selection of his novel The Corrections for
                                                     driving the drama                         for BBC One’s destined-for-awards
                                                                                               dramatisation of the Jeremy Thorpe
    the book club. The Winfrey endorse-             boom. Simon Shaps                          scandal. There are countless other
    ment was helpful. The Corrections went                                                     “based on a true story” productions,
    on to sell more than 1.5 million copies.            investigates                           many with a strong bias towards crime,
       And, like many other authors who                                                        as well as large doses of epic history.
    had previously turned their noses up          many scripts, the involvement of the            And we can add new and powerful
    at TV, Franzen began to wake up to the        normally unstoppable Scott Rudin, and        adaptations of the classics: Howard’s
    strengths of drama series in the era of       the attachment of Daniel Craig as lead.      End, Vanity Fair (a judgement based at
    “peak TV”, championing programmes               Franzen’s experiences with televi-         the time of writing purely on the
    such as Friday Night Lights, The Killing,     sion are by no means unique. For             weight of promos in prized slots dur-
    Orphan Black and Breaking Bad. (I have        every John le Carré – with successful        ing ITV’s World Cup coverage), The
    not met a writer, particularly a male         BBC adaptations of many of his books         Woman in White and Parade’s End. And
    writer, who isn’t a fan of Breaking Bad.)     in the 1970s and, more recently, of The      then, as it draws to a close, there is the
       But then came Franzen’s moment             Night Manager – there are many, many         mighty, all-conquering Game of Thrones.
    of truth. What would television do            more authors who try and fail to get            Statistics on this phenomenon are
    with his novels, other than simply            their books developed for TV. Or, per-       hard to come by, but research con-
    endorse them, so that people could            haps worse, fail at the end of a long        ducted by K7 Media, the international
    read them for themselves?                     and tortuous development process.            media consultancy for television, tells
       The answer seems to be that his              And yet we are not merely witnessing       a fascinating story. K7 analysed more
    “ambition”, revealed in his New York          a golden age of television drama, we are     than 300 new drama series launching
    Times interview a couple of months            witnessing a golden age of adaptation.       in the UK and US between Jan 2016
    ago, has been fulfilled. To date, his         For all the failures, the stalled or seem-   and June 2018.
    novels have, indeed, defeated all             ingly interminable development work,            In that period, almost one in three
    attempts to put them on screen.               the polite rejections from broadcasters      of the shows launched, 31%, were based
       An HBO adaptation of The Corrections       (perhaps citing a policy decision the        on books.
    got to a pilot, but then wasn’t picked        pitch has unwittingly breached – “too           Dig a little deeper, and significant
    up. More recently, TV development of          much period”, “too many Russians”, “no       trends emerge. In 2016, 26% of new
    his fifth novel, Purity, set up at Show-      more dystopia for the time being”),          series in the UK and US were based on
    time, seems to have stalled, despite          adaptations are delivering.                  books; in the first half of 2018, that

8
Literary cravings - September 2018 - Royal Television Society
Vanity Fair
                                                                                                                                    ITV

number had risen to 36%, with 42% of        dystopian work dedicated to Margaret          rising number of adaptations. Books
new US series based on books.               Atwood. Eleven UK production com-             are a treasure house of material for a
   One more number to note: last year,      panies bid for the book, with the rights      TV writer: they supply plot and char-
more than half, 52%, of new SVoD            won by Jane Featherstone’s Sister             acter, tone of voice and world, and,
scripted series were based on books.        Pictures.                                     usefully, dialogue.
Moreover, those figures do not include         While television has some way to go           A writer once told me that, having
the many series based on articles,          to match the $5m paid recently for the        been hired to adapt a book only to be
particularly long-form journalism,          film rights to David Grann’s Killers of the   replaced by another writer, the few
that often form the basis of a book         Flower Moon, sums paid by television          words of dialogue to make it to screen
the author is in the process of writing.    companies for options are rising:             from his version of the script were
   The K7 numbers, of course, repre-        £50,000 to £60,000 for an 18-month            lifted verbatim from the novel. He was
sent a rising percentage of a larger pie:   option is not unknown.                        still paid handsomely for his efforts.
the number of drama series launching           Given that the average published              Given a choice between a blank page
each year has been growing across all       author earns less than the minimum            or a book to build on, the book often
platforms in both US and UK markets.        wage, these sums matter to them. They         wins out.
   Small wonder, then, that the demand      also open up the prospect of really              So, the doyen of adaptations, Andrew
for “hot” new titles among producers is     life-changing sums if the book makes          Davies, can move at what feels like
greater than ever. Last year, UK televi-    it to screen, particularly if it becomes a    lightning speed, particularly for a man
sion experienced a bidding war for the      long-running series.                          in his eighties, from War and Peace to
rights to Naomi Alderman’s The Power, a        There is a simple explanation for the      John Updike’s Rabbit novels, taking a �

Television www.rts.org.uk September 2018                                                                                                  9
Literary cravings - September 2018 - Royal Television Society
Amazon Prime
                                                                                                                      American Gods

     � quick detour to adapt Jane Austen’s
     unfinished Sanditon.                        LAST YEAR,                                   For that, Benedict Cumberbatch
                                                                                              deserves enormous credit.
        Critically, these are authors and        MORE THAN                                      There are no reliable figures on the
     titles that broadcasters can sell to
     audiences. With the almost infinite         HALF OF NEW                                  ratio between books optioned –
                                                                                              which generally give a producer at
     viewing choices that audiences now          SVoD SCRIPTED                                least 18 months’ exclusivity to
     have, these are titles that – to use the
     vogue phrase – “cut through”.               SERIES WERE                                  develop the material for television
                                                                                              – and series produced.
        To service this demand, increasing       BASED ON                                       My guess is that authors stand no
     numbers of UK producers now
     employ specialist book scouts, many
                                                 BOOKS                                        better than a one in 10 chance of their
                                                                                              work ending up on screen, once it has
     with experience of working in pub-                                                       been optioned.
     lishing, to try and identify suitable                                                      So there is something in Franzen’s
     titles, often pre-publication.              be a tricky business. Novels, not just       caution, and his desire to protect the
        Among the platforms, Netflix has         literary fiction, are brilliant at captur-   magic of the written word.
     gone one step further, employing the        ing the interior life of characters, with      It just happens to be the case that
     respected literary scouting agency,         plot sometimes secondary to that             we are now living in an era of insatia-
     Maria B Campbell Associates, to buy         mission – but TV consumes story.             ble demand for material, for the stories
     books direct, rather than wait for          Sky’s Patrick Melrose may be the most        gifted authors tell. n
     producers to knock on their door            extreme example in many years of a
     with a stack of acquired titles under       TV series that succeeded, despite the        Simon Shaps is the founder of Simon
     their arms.                                 novels’ limited plot and the notorious       Shaps Ltd. He also works as a TV and
        And yet, despite all of this, as Jona-   difficulty of making addictive behav-        film consultant for the literary agency
     than Franzen suggests, adaptation can       iour and mental collapse watchable.          Georgina Capel Associates.

10
Ben Chaplin
                                                                                                  and Charlotte
                                                                                                  Riley in Press

                                                                                                                    BBC
                           Press to play
    T
                    heatre playwrights and                              modern entertainments. Over the
                    TV screenwriters tend            Screenwriting      past decade, two major plays at the
                    to be different animals                             National Theatre (Earthquakes in Lon-
                    who spend most of                                   don and 13) and a couple at the
                    their time in one cage.     Mark Lawson talks to    Almeida (King Charles III and Albion)
                    Sir David Hare occa-         TV and stage writer    have alternated with four original
   sionally takes a break between                                       series for TV: The Town, Doctor Foster,
   National Theatre commissions to write         Mike Bartlett as his   Trauma and, from the first week of
   a TV series, such as BBC Two’s recent
   Collateral, and Dennis Potter did a sin-
                                                 latest drama, Press,   September, Press, a six-part BBC One
                                                                        series about newspaper journalists in
   gle theatre play, Sufficient Carbohydrate,       hits the screen     a time when their industry is strug-
   but these were recognisably excur-                                   gling to find money and trust.
   sions from their main creative space.                                   Confirming the success of Bartlett’s
     One of the striking things about                                   multiskilling, King Charles III, a mock-­
   Mike Bartlett is that the 37-year-old                                Shakespearean fantasy about the
   writer moves smoothly and fre-                                       coronation of the current Prince of
   quently between the ancient and                                      Wales, secured an Olivier award �

Television www.rts.org.uk September 2018                                                                              11
� and a Tony nomination in its theatre
     version and an RTS nomination for its
     TV adaptation.
        “The more I do, I come to realise how
     different TV and theatre are,” says Bart-
     lett. “Far beyond the obvious things,
     such as the visual being more signifi-
     cant on screen. You don’t get rehearsals
     in television, really. So, if, from theatre,
     you’re used to finding and honing the
     script through five weeks in a rehearsal
     room, you really have to adjust.
        “The other thing I really notice is the
     different rhythm of it. In TV, if you’re
     involved as an executive producer, a
     show can be a full-time job for two
     years. Whereas, in theatre, you have
     the moment of writing it and then the
     moment of it going on, but [you] do all
     this other stuff in between those two
     bursts of energy.”
        The largest adjustment, though, is
     in the definition of a script. It would be
     normal for a theatre director and writer
     to discuss the style, tone or length of
     their next piece – but in TV these cal-
     culations are often preordained by slot
     or genre.
        Rupert Goold, who directed King
                                                     Doctor Foster
     Charles III on both screen and stage, as
     well as several other Bartlett stage
     plays, thinks that the dramatist had to        drummer in a band and he has often              He remembers originally pitching
     learn how to negotiate the expecta-            said to me that he tends to think of         Press, long before Doctor Foster, to various
     tions of commissioners and viewers. “I         writing in eight- to 12-line sections,       broadcasters, as “a ‘story of the week’
     think he felt with The Town, which was         rather than a single line, scene or act.     show, in which a gang of journalists
     not a ratings success, that – for various      He hears the music of a script.”             would deal with a politics story one
     reasons – it hadn’t quite worked out as          While Bartlett’s compositions for TV,      week, then a sports or showbiz one the
     he hoped,” says Goold. “So he was              so far, look very different superficially,   next. It would be a bit West Wing-ish.
     wary of TV at that point.                      one uniting factor is that, regardless of       “But I was told that viewers weren’t
        “But he watches everything on TV and        what direction the shows go in or the        interested in media stories. Then, with
     he learns how to make it work for him. I                                                    phone-hacking and the Leveson report,
     think he’s fallen in love with TV: with its                                                 everyone got much more interested in
     reach and its ability to communicate.”         ‘I THINK HE HAS                              journalism again. And, at the same time,
        Goold suggests that Bartlett’s drive to
     get things right is central to his success     FALLEN IN LOVE                               the industry – post-digital – was going
                                                                                                 through, if not a collapse, then at least a
     in both forms. In the theatre rehearsal
     room, dramatists are king, whereas, on
                                                    WITH TV’                                     revolution. And then the whole ‘fake
                                                                                                 news’ debate started.
     a TV production, they are more likely                                                          “So, the show became more about
     to have the rank of the Duke                   ideas they deal with, there tends to be      those issues, although using the frame-
     of Bognor.                                     a particular job at the heart of the         work of a workplace drama in which
        There are stories of theatre writers        action: medic (Doctor Foster, Trauma),       you, hopefully, fall in love with the
     being shocked by the number of hands           heir to the throne (King Charles III) and,   characters.”
     on a TV script, but Goold says that            now, journalist (Press).                        Press moves between the Herald, a
     would never be a problem for Bartlett:            This list wins a thoughtful pause from    liberal newspaper with a high mind
     “He works and works and works,                 Bartlett: “I’d never really thought about    and a low circulation, and the Post, a
     and hits deadlines. So many theatre            that. But I’ve always loved TV dramas        tabloid where the equation is reversed.
     writers, the first blast is everything         where what characters do for a living        Ben Chaplin plays the editor of the
     – and it’s quite hard to get them to do        is crucial to it. I’m thinking of The West   Post and Charlotte Riley, a key per-
     the second, third, fourth, fifth drafts.       Wing, The Good Wife and even Breaking        former for Bartlett – having been in
        “But Mike doesn’t have any trouble          Bad, where the point is that he moves        The Town and played the Duchess of
     with that.”                                    from one occupation to another. Also,        Cambridge in King Charles III – is the
        The theatre director also has a strik-      if you’re telling a long-form story, you     news editor of the Herald. (“Mike has
     ing insight into the writer’s unusual          pretty soon have to ask: well, what does     always written particularly well for
     attitude to form: “Mike used to be a           this character do in the world?”             women,” says Goold.)

12
“No,” he says. “But I think the form
                                                                                                             that Press plays with is the TV work-
                                                                                                             place drama: The West Wing, Ally McBeal,
                                                                                                             The Good Wife. It plays with that, but also
                                                                                                             subverts it. It looks like a ‘story of the
                                                                                                             week’ show, but I want viewers to be
                                                                                                             uncertain which of the stories will
                                                                                                             complete that week or play out over the
                                                                                                             whole series. Which reflects what it’s
                                                                                                             like working on a newspaper but also
                                                                                                             gives a different form to the show.”
                                                                                                                One of my grandfathers was a County
                                                                                                             Durham coal miner, and I mention to
                                                                                                             Bartlett that Press made me reflect on
                                                                                                             the irony that his grandson had ended
                                                                                                             up in a profession, journalism, that now
                                                                                                             feels terminally threatened, as coal
                                                                                                             mining was in the 1980s.
                                                                                                                “Yes,” he responds. “But what I’d say
                                                                                                             – and Press explores – is that we could
                                                                                                             do without coal, but we can’t do with-
                                                                                                             out energy. To take that analogy to
                                                                                                             journalism, we might – might – be able
                                                                                                             to manage without newspapers, but we
                                                                                                             can’t manage without news or facts. If

                                                                                         All pictures: BBC
                                                                                                             we base everything on opinion, civili-
                                                                                                             sation would collapse quite quickly.
                                                                                                             We have to find a way of verifying
                                                                                                             objective truth.”
King Charles III
                                                                                                                Rupert Goold expects much more
                                                                                                             TV work from Bartlett: “I tease him
   Both Riley and Chaplin’s characters,    important cause – is hugely under-                                that, when we did King Charles III on
though, are given sympathetic and          mined by the fact that it flew a heli-                            stage, he wrote it and left the produc-
unsympathetic elements. And, while         copter over his house.                                            tion up to me. But, when we did it on
red-top tactics are dramatised – such        “If you want to stand up for principle,                         screen, every single costume he had a
as the “death knock”, seeking an inter-    you have to have principles in your                               view on. So, I think he does have that
view with grievously bereaved parents      daily work.                                                       American-style ‘showrunner’ in him.
– the upmarket publication is also           “But I’d also like the viewers to think                         He likes to be over it all.”
indicted for hypocrisies, including, for   about their own professions: when you                                Bartlett seems to confirm that view:
example, putting salacious images          go to work, how principled are you,                               “In Press, in the Post’s office, in the
online under the pretext of “debating                                                                        corner, there’s a cartoonist and they
the morality” of them.                                                                                       designed an office decorated with
   “Yes. That was always important,”       ‘HE HEARS                                                         cartoons from across his whole career.
says Bartlett. “The series presents the
two approaches to the news – in            THE MUSIC                                                         And I was devastated that I hadn’t writ-
                                                                                                             ten any of that into the show. I could
shorthand, broadsheet-serious and
tabloid-populist – but, on any given
                                           OF A SCRIPT’                                                      have done a whole episode about the
                                                                                                             cartoonist!”
day, one style may get closer to the                                                                            Press has the potential to run to more
truth than the other. And it’s really      and, if you’re not, what are the conse-                           series, but that will depend on ratings
important to present those approaches      quences for your industry?”                                       and, appropriately, press. BBC One and
without pre-existing prejudices. It’s on     Rupert Goold confirms the writer’s                              its viewers might also like a third
the BBC, written by a playwright who       careful open-mindedness: “I think his                             series of Doctor Foster, with Suranne
has previously shown leftist tenden-       greatest gift is that he writes with                              Jones as the media-friendly GP.
cies, but I don’t want to appeal only to   enormous compassion towards all                                      But Bartlett says: “There’s nothing
people who read the Guardian. And I        sides. He’s a very political man, and                             happening at the moment. Suranne is
hope it doesn’t.”                          a moralist. But, in King Charles III, he                          super-busy. And I’ve got other things
   Commendably, Bartlett even suggests     wanted to present the monarchist                                  coming up.
that there may be messages in Press for    voice, and, in our stage play Albion,                                “I think, in all our minds, there’s no
the broadcaster that is screening it. He   the Brexiteer voice, even though those                            hurry: there has to be the right time
thinks that “a really good example” of     aren’t his own positions.”                                        and the right storyline.
the current media crisis of credibility      So, with Press, did Bartlett study previ-                          “The second series took two years.
“is the BBC thing with Cliff Richard.      ous fictions about journalists, such as the                       We’ve never wanted to make it for the
The BBC’s ability to stand up for the      movie The Front Page or David Hare and                            sake of making it. So we’ll have to wait
freedom of the press – which is an         Howard Brenton’s stage play Pravda?                               and see.” n

Television www.rts.org.uk September 2018                                                                                                                   13
I
              n a media world hit by both
              consolidation and fragmenta-
              tion, flagship brands are daily
              demonstrating their value. And
              they are central to the strategy
              of Bob Bakish, CEO and Presi-
     dent of global entertainment power-
     house Viacom, who has occupied the
     hot seat since December 2016.
        Names such as Comedy Central,
     MTV and Nickelodeon are more cru-
     cial than ever to Viacom’s US and
     global success in a crowded and fluid
     media market.
        This applies to content that cuts
     through using the right distribution
     channels and platforms, but also to
     live events and movies (Viacom owns
     Paramount), where profile fuels popu-
     larity and revenues.
        “It’s certainly an interesting time to
     be in the media,” Bakish reflects in a
     phone call from the group’s Manhattan
     HQ. “You can look at it as glass half
     empty or glass half full. I tend to look
     at the whole world as half full, because
     there is opportunity in change.”
        The former Booz Allen & Hamilton
                                                                Viacom
     executive joined Viacom in 1997, rising
     through various positions, such as                 Steve Clarke
     business development and advertising
     sales. From 2007, he ran Viacom Inter-          interviews Viacom
     national Media Networks and its pre-
     decessor, MTV Networks International.
                                                     CEO and President
     During this period, he more than dou-               Bob Bakish
     bled the division’s revenues.
        In autumn 2016, the comparatively
                                                      ahead of his RTS
     low-key Bakish was appointed Via-              conference keynote

                                                                                                                                       Viacom
     com’s acting CEO and President. He
     had impressed Shari Redstone,

     Viacom’s transformati
     non-­executive Vice-Chair of the Via-         On being appointed to the top job,      we were trying to achieve,” he says.
     com board and the daughter of the           Bakish, straight talking and bullish,        Step two was to have the right team
     legendary Sumner Redstone. One of           immediately began devising a trans-       in place. “We made extensive changes
     the giants of the US entertainment          formation plan. Today, it is reshaping    to the Viacom management team,” he
     business, Redstone bought Viacom in         Viacom into a leaner, more focused        explains. “The most extreme case was
     the late 1980s in a hostile takeover.       company capable of punching its full      Paramount, where I changed the entire
       Today, Bakish heads a complex             weight against traditional competitors    senior team.”
     company that reaches a cumulative           and the digital behemoths.                   The final – and perhaps hardest
     4.3 billion TV subscribers. In the UK,        “One of the first things I did when I   – step is the task of executing the plan.
     Argentina and India, Viacom is the          took over as Viacom CEO in 2016 was       “I am happy to say, sitting here a year
     owner or co-owner of high-profile TV        very quickly work on a plan and then      and a half in, that we’ve consistently
     networks – Channel 5, Telefe and            roll it out publicly. People, including   moved the ball forward,” says Bakish.
     Colors, respectively.                       our employees, needed to know what        “We’re not the same company that we

14
were two years ago. We’re in much           Viacom’s brands to have what he calls
 healthier shape.                            “true, multi-platform expression”, and                     Pinky Malinky
    “We have a ways to go. I encourage       that the likes of Nickelodeon and MTV
 you, for example, to watch what hap-        are leveraged in more than one space.
 pens at Paramount during the next              “We know that there is tons of
 year, because you’ll see it once again      ­consumption in digital,” he says. “His-
 be one of the pre-eminent studios in        torically, we’ve looked at that as canni-
 the world.”                                 balistic but, with fragmentation, it’s an
    He adds: “I think it’s a great time to   opportunity to reach people you might
 be doing it. There’s actually a lot of      not otherwise reach.”
 noise out there. A lot of big companies        Six months ago, the company
 are in a state of chaos because of M&A      launched Viacom Digital Studios. Here,
 or potential M&A, [whereas] we’re just      the strategy involves reimagining its
 playing through, building share,            brands for younger audiences, with
 improving sequentially.”
    Consistent with the policy of focus-
                                             content destined for such platforms as
                                             YouTube and Facebook Watch. Titles                         Bob Bakish
 ing on maximising the power of Via-
 com’s flagship brands, under Bakish’s
                                             announced to date include Cooking in
                                             the Crib with Snooki, a new take on
                                                                                                        … on the
                                                                                                        streamers

                                                                                                                                                 Netflix
 leadership the Paramount brand today        MTV’s Cribs franchise, and animated
 encompasses a range of activities – in      shorts The JoJo & BowBow Show for You-
 other words, Paramount Pictures, the        Tube, featuring Nickelodeon’s JoJo Siwa.
 world’s oldest film studio, represents         “This content is only starting to hit                   ‘Sure, they’re frenemies, but we do
 only part of what Paramount does.           the screen, and we’ll be building on                       business with all of them. We’ve
    Production has been ramped up at         this,” notes Bakish. “I am tremen-                         just announced a deal for a new
 Paramount Television, as Bakish             dously excited about what’s going �                        animated series that will be shown
 explains: “Our Paramount television                                                                    by Netflix, Pinky Malinky, produced
 production business didn’t exist four                                                                  by Nickelodeon.
 years ago. This year, the division will                                                                   ‘I was with a very large Euro-
 generate more than $400m in revenue.                                                                   pean distributor two weeks ago.
 It is profitable and it is                                                                             The conversation was about: ‘We
 producing hits.” These                                                                                 have channels on this platform.
 include 13 Reasons Why,                                                                                We have on-demand on this plat-
 made for Netflix, and The Alien-                                                                       form.’ They’re looking to have more
 ist, made for TNT in the US.                                                                           original content as they focus on
    On 4 July, Paramount Network,                                                                       having a cornerstone position in
 a free-to-air service featuring                                                                           their country.
 drama, comedy and movies, was                                                                                 ‘To them, Netflix is a frenemy,
 launched in the UK, following its                                                                        too. On the one hand, they get
 US debut in January. The move was                                                                      some revenue, on the other, they
 described as “a critical milestone” by                                                                 don’t want people just going to
                                                                                                        [the streamer]. That, in turn, led to

on man
                                                                                                        a conversation about partnering
                                                                                                        on more original content that they
                                                                                                        could have, in this case, for an
                                                                                                        exclusive first window.
                                                                                                           ‘Yeah, the world is a complicated
                                                                                                        place where, historically, customers
                                                                                                        are competitors, and people who
 London-based Jill Offman, executive                                      Nickelodeon                   weren’t in the business are now in
 vice-president of Comedy Central and                                    star JoJo Siwa                 the business.
 Paramount Network International.                                                                          ‘But, as I watch other companies
    With Viacom operating 20-plus TV                                                                    vertically integrate… AT&T, Time
 network brands in the US, Bakish                                                                       Warner, and we’ll see what hap-
 highlights the importance of focusing                                                                  pens with Fox… there’s actually an
 on the flagship brands. “In the US, they                                                               incredible opportunity for Viacom
 are Nickelodeon, MTV, Comedy Cen-                                                                      to do what it does best, which is to
 tral, BET and Paramount,” he says. “We                                                                 create great content and partner
 were too fragmented in the US... we                                                                    with others. That is exactly what
                                                                                          Nickelodeon

 needed to concentrate our resources                                                                    we’re focused on. I think that is a
 on a subset of those brands.”                                                                          good hand to play.’
    He believes that it is essential for

 Television www.rts.org.uk September 2018                                                                                                              15
� on there.” Last month, Viacom con-
     firmed that it had bought Awesome-
     ness TV, further evidence of the firm’s
     determination to position itself as a
     leading digital publisher for younger
     audiences, competing with the likes
     of Vice and Buzzfeed.
        However, reinventing even a world-­
     conquering brand such as MTV in
     today’s choice-saturated environment
     presents challenges. The CEO acknow­
     ledges that, in the past, mistakes were
     made regarding MTV’s US strategy.
        “In the US, MTV went down a
     scripted path and saw ratings degrada-
     tion and some real loss of uniqueness.
     You’ve got to focus on what the brand
     represents and what your position is.
        “Outside the US, when I was running
     International – and still today – we
     were committed to a unique brand
     position that combined music with
     heavy reality, unscripted shows. We
     grew share under that strategy.”
        A shift in policy in America with MTV
     returning to reality shows is paying off.
     “We’re now in the fifth straight quarter
     of ratings growth,” says Bakish. “We’re
     doing a lot of work, day in and day out,
     with MTV in the digital native space.”
        He cites the example of reviving the
     Total Request Live (TRL) franchise and
     introducing a segment entitled TRLeva-
     tor, in which the Backstreet Boys get
                                                    The Alienist
     into a lift alongside MTV staff and
     proceed to sing to the amazed workers
     Carpool Karaoke-style. The clip has been      years. Nowadays, their popularity is        era. Perry is producing 90 episodes of
     a massive hit on YouTube.                     driven by social media. The biggest         drama and comedy series per year for
        “When we brought back TRL, we              MTV events are the MTV Video Music          BET and other Viacom networks. The
     quickly found that consumption was far        Awards, held last month in New York,        company also secured exclusive distri-
     stronger online than on TV,” says Bakish,     and the MTV Europe Awards, to be            bution rights to Perry’s short-form
     adding: “That way, we’re able to attract,     staged in Bilbao this November.             video content and Paramount Pictures
     retain and, ultimately, monetise today’s         Says Bakish: “Those are top-of-the-      gained first-look rights to his feature-­
     youth, who like to consume content            pyramid events. They showcase what          film ideas.
     that way.”                                    MTV is all about in music and pop              “The deal with Tyler Perry came out
        This is all well and good, he suggests,    culture. They’re supported by teams,        of a conversation that led to me getting
     but “in this digitally interconnected         research and investment. Strictly           on a plane, flying down and meeting
     world, there is no substitute for the real    speaking, it’s not about doing it in the    him. That, ultimately, led to Tyler sign-
     thing. That’s where our events fran-          same old way but it’s always about          ing to join Viacom instead of Lions-
     chises come in.” As the music business        being true to the brand and the fan.”       gate.” Bakish recalls.
     learnt the hard way, live performances           He adds: “Year-to-year attendance at        This aside, competition is unlikely to
     long ago surpassed record sales in            Viacom events is doubling to about          ease up, especially as Apple joins Net­
     terms of their ability to generate reve-      2 million people.”                          flix and Amazon in the high-end con-
     nue. Historically, Nickelodeon and MTV           Ultimately, though, Viacom remains       tent space.
     have been big players in live events.         a content company at heart. Famously,          Does Viacom have anything to learn
        Nickelodeon’s SlimeFest made its           it was Sumner Redstone who coined           from these companies? “I think the
     debut in the US in June, having previ-        the phrase, subsequently adopted as an      most important thing you can do in life
     ously staged sell-out shows in South          entertainment business mantra, “Con-        is to continue to learn,” says Bakish.
     Africa, Australia, Italy, the UK and Spain.   tent is king”.                              “You can learn from all over the place.
     SlimeFest UK, a partnership with Live            In this context, Viacom’s signing of     If you look at what happened with TV
     Nation, will take place in the Arena at       Tyler Perry, the African-American           Everywhere, it was a significantly
     Blackpool Pleasure Beach in October.          writer, director, producer, playwright      missed opportunity.
        MTV’s international events have            and actor, in July last year may turn out      “An inferior product was created
     helped reinforce the brand for many           to represent a landmark for the Bakish      because the partners in the ecosystem

16
Channel 5
                                                                                                                 Jane McDonald & Friends

                                                       Bob Bakish… on the UK’s Channel 5
                                                       ‘Channel 5 is a fundamental part of our      happened. All we have to do is play
                                                       international strategy. Actually, when       through. The good news is that it is not
                                                       we acquired it almost four years ago,        going to affect Viacom’s commitment
                                                       we saw a tremendous opportunity in           to the UK and London. We have a tre-
                                                       combining our pay-network position in        mendous team there and they’re doing

WE CONTINUE                                            the UK with a general entertainment,
                                                       free-to-air position in the UK.
                                                                                                    great work.
                                                                                                       ‘We have valuable media assets in
TO BE ON THE                                              ‘From a commercial standpoint, we
                                                       believed there would be synergies – in
                                                                                                    London. That is not going to change.
                                                                                                       ‘In the short term, and we’ve seen
LOOKOUT FOR                                            advertising sales, content creation,         this to date and, unfortunately, we will
ACQUISITIONS                                           cross promotion – and so drive larger
                                                       audiences for the combined company.
                                                                                                    continue to see this for a little while,
                                                                                                    Brexit is affecting our commercial abili-
IN THE UK                                                 ‘We believed, frankly, that it would      ties and monetisation [in the UK].
                                             Netflix

                                                       create opportunity for our employees.           ‘Brexit has not been a positive for
                                                       And all that together would drive growth.    the UK ad market. That costs us some
                                                       That’s exactly what happened. We con-        money. I am not happy about that. But
– the distributors and the program-                    tinue to be very pleased with Channel 5,     we’re in it for the long haul. Through
mers – basically fought each other to                  even though one thing that we didn’t         this period, we have chosen to increase
get the best economic outcome for                      predict when we bought it was Brexit.        our investment, even though revenue
themselves. This allowed a new                            ‘We can’t control the fact that Brexit    hasn’t been what we had hoped.’
entrant to come in on an OTT basis
and create the product we should have
had. It attracted triple-digit millions of
subscribers and created a market cap
                                                       …on potential UK acquisitions
that dwarfs the traditional guys.
  “The lesson there is that, [while] I                 ‘We’re always looking for something            ‘We continue to be on the lookout
don’t think you can do everything,                     interesting that fits in and is likely to    for acquisitions in the UK. I can’t tell
you’ve got to see how to work with                     accelerate our strategy. [Such deals]        you for sure if there’s going to be
people and you’ve got to do it pretty                  are hard to find and hard to get done.       anything in the UK, because we look
quickly and unlock opportunities.                      Unfortunately, most deals don’t get done.    broadly.’
  “If you don’t, someone else will
show up. I don’t know if that’s purely a
lesson from the digital guys. The digital
guys are able to exploit that a lot
                                                       …on the drama boom
because of their capital structures.
  “At the moment, they have immense                    ‘Viacom is, at core, a content company,      never been more access to content.
resources that they can throw at some-                 so it’s a good thing. Excluding 13 Reasons   Companies – whether… their core
thing if they choose to.                               Why, The Alienist and Tom Clancy’s Jack      [activity is entertainment], or they are
  “That teaches you to be focused and                  Ryan for Amazon, we have 22 other            new entrants looking to drive their
not to hang around.… Watching them,                    scripted shows set up with networks.         businesses using entertainment… to
seeing what they are able to create and                   ‘There’s no doubt that some of            pull people into the funnel – are buying
how they use data, targeting and                       those will convert to orders. Why is         product. I think that’s going to last for
measurability, you have to replicate                   that happening? It’s because there has       a while.’
some of that. So, there are lessons.” n

Television www.rts.org.uk September 2018                                                                                                                    17
Video streaming

      Kate Bulkley explains                       A global shift to
      why Netflix and other
       streaming services
     want to park their tanks
                                                  home-grown
     on the lawns of national
          TV networks

     T
                     he old saying
                     “Think global, act
                     local” is the new
                     mantra for the
                     Net­flix-led, global
                     tech platforms as
     they push for ever greater numbers
     of subscribers. In recent months,
     Net­flix, Apple and Amazon have all
     started to open offices, staffed largely
     by locally grown TV commissioners,
     in the UK and other non-US markets.
     Simultaneously, the tech platforms are
     ramping up local marketing efforts.
       Amazon has also jumped into local
     sports markets, purchasing major live
     sports rights for the UK, including a
     Premier League football package and
     US Open tennis rights.
       In June, YouTube launched its sub-
     scription video service, YouTube Pre-
     mium, in the UK and staffed up a local
     commissioning office.
       The message is clear: the tech giants
     are taking the next steps in what some

                                                                                                                                            Netflix
     characterise as Silicon Valley’s assault
     on broadcasters and local creative
     industries around the world. Indeed,         international markets if Netflix is to        emphasised the importance of com-
     BBC Director-General Tony Hall has           continue on its fairly relentless growth      missioning shows that “are incredibly
     called the onslaught of the big SVoD         trajectory. To support that, it can sell US   relevant in their home territories – and
     services a “fight for the future” for PSB    content into those markets; but, to reach     the nice windfall is they get viewed all
     and commercial broadcasters alike.           maximum potential, Netflix needs con-         over the world”.
       Traditionally, the BBC and similar         tent that appeals to local preferences.”        He highlighted such localised shows
     networks have presented their ability           Netflix is expected to pour $8bn into      as the Danish series The Rain and Ger-
     to commission and screen local con-          original content this year, much of it        man drama Dark, plus the forthcoming
     tent as a core strength. Who else can        directed towards the UK, Germany and          new season of Spain’s Las Chicas del
     reflect Britain back to itself better than   Spain. Two years ago, its portion of          Cable and Ghoul from India; Netflix sees
     the BBC or ITV?                              original programming coming from              the last as a key growth market.
       The reasons for the shift to local         outside the US was just 23%, but this           “It’s really, I think, accelerating the
     were underlined by Netflix’s recent          year it is on track to be nearly double,      brand perception of Netflix as not just
     quarterly results. Significantly, the        at 45%, according to Ampere Analysis.         an out-of-towner, but someone who’s
     company missed its own, rather con-             Half of the non-US originals will hail     producing content that you care about
     servative, subscription targets by a         from Europe, particularly the dynamic         in every part of the world,” explained
     telling 1 million – and its share price      UK market. This is because Europe has         Sarandos.
     dropped 14% in a single day.                 the most potential for new subscrip-            And it is not just Netflix that is
       “Domestic growth for Netflix has           tion growth. There is good broadband          boosting local content and moving
     slumped in the US, where it already          availability, coupled with willingness        beyond a focus on commissioning
     has high penetration,” says Richard          and ability to pay for content.               scripted, episodic drama. Amazon is
     Broughton of Ampere Analysis. “The              Indeed, in its recent results, Netflix’s   heading in the same strategic direction,
     new growth needs to come from                chief content officer, Ted Sarandos,          raising non-US original programming

18
box-set rights to broadcasters. Indeed,
                                                                                          the recent row between Virgin Media
                                                                                          and UKTV, which led to all 10 of its
                                                                                          channels disappearing for three weeks
                                                                                          during vexed negotiations over box-set
                                                                                          rights, was telling. Both Virgin and
                                                                                          UKTV’s joint owner, the BBC, need no
                                                                                          reminding of the escalating value of
                                                                                          certain on-demand rights.
                                                                                             The commercial and branding issues
                                                                                          may not be easy to sort out, either, but
                                                                                          White’s statement that the rise of SVoD
                                                                                          has “profound implications for UK
                                                                                          television” speaks volumes for what
                                                                                          is at stake.
                                                                                             In July, she urged broadcasters to
                                                                                          “work together to reach people who
                                                                                          are turning away from TV” in order to
                                                                                          compete in the digital age.
                                                                                             The recent talk about reviving what
                                                                                          is being described as “Kangaroo 2” is
                                                                                          clearly underpinned by a regulatory
                                                                                          green light. This is ironic, because it
                                                                                          was competition regulators who shot
                                                                                          down Project Kangaroo nine years ago.
                                                                                          That would have seen the major British
                                                                                          broadcasters form an SVoD alliance.
                                                                                             Carolyn McCall, ITV’s new Chief
                                                                                          Executive, unveiled a “strategy refresh”
                                                                                          at the broadcaster’s half-year financial
                                                                                          update in July, including plans for a
                                                                                          new subscription streaming service
                                                                                          focused on distinctive British content.
                                                                                             ITV already operates the BritBox
                                                                                          streaming service in a joint venture with
                                                                                          the BBC and AMC in North America.
                                                                                             For the UK service, McCall said she
                                                                                          is talking to a number of potential
Netflix commissions from                                                office. And, in   partners. “Ninety-two out of 100 top
Denmark, Spain, India and Germany                                      July, Netflix      programmes [viewed by UK consum-
                                                                      announced that      ers] are British programmes,” she said.
from 3% of the total in 2016 to a pre-     it had chosen Madrid as the site for its       “There is a bit of a gap and a bit of a
dicted 11% this year, according to         first European production hub.                 window. We have a strategic intention
Ampere Analysis.                              For YouTube and Facebook, the               to do something more in this area.”
   In the UK, Amazon hired former BBC      strategy is a bit different. Their current        A big part of that fightback is about
and FremantleMedia commissioning           monetisation models are not geared to          distinctive, local content. Media analyst
and acquisitions executive Georgia         producing the high-end, premium                Paolo Pescatore says: “We shouldn’t
Brown last year to lead commissioning      programmes that broadcasters and               underestimate the value of local con-
for Europe. The UK is, of course, a        Netflix covet. But that looks to be            tent and regional differences. With this
crucial strategic growth market for        changing, particularly with the launch         in mind, it is paramount that the lead-
Amazon, given its recent investments       of YouTube Premium and Facebook’s              ing global OTT providers invest in
in premium football and tennis rights.     push into video via Facebook Watch.            locally produced content” to continue
   Other Faang (Facebook, Apple, Ama-         So how should the legacy broadcast-         to grow their services.
zon, Netflix and Google) companies         ers react? When Ofcom CEO Sharon                  Pescatore believes that broadcasters
also have highly experienced local         White says that she would “love to have        should not be fighting against the Net­
commissioners in their game plans          a British Net­flix”, it seems the timing       flixes and Amazons. “As the Faangs
– Apple hired former Channel 4 chief       might be right for a unified fightback         spend more on local programming,
creative officer Jay Hunt as creative      from the BBC, ITV, Channel 5 and               then there is no reason why they
director for Europe, based in the UK,      Channel 4. Similar moves are under-            shouldn’t partner with broadcasters
late last year as part of its original     way to create joint broadcaster-led            whose strength is in local content.
development push.                          SVoD services in France and Germany.              “It’s a great match for both tradi-
   At Netflix, ex-Canal+ documentary          Creating this kind of SVoD platform         tional providers and the Faangs.
boss Diego Buñuel is overseeing docu-      is not without its challenges, particu-        Embrace change by partnering rather
mentaries from a central London            larly given the value of catch-up and          than fighting the new world.” n

Television www.rts.org.uk September 2018                                                                                              19
I                                               The
             n the treacherous world of espio-                                                    British spooks employ a civilian, has
             nage there may no trickier riddle,                                                   not gone unnoticed by Cornwell.
             wrapped in no greater mystery,                                                          Otherwise, he assures me, it will be
             inside no more elusive enigma                                                        very different: “From an early view of

                                                    secret
             than the following question: will                                                    the results it is, in a good way, unlike
             there be a Night Manager II? Some                                                    anything I’ve ever seen on television.
     doubt there can be a follow-up to the                                                        It’s stunningly, beautifully, amazingly
     2016 BBC One thriller because John le                                                        shot, hugely cinematic.”
     Carré did not write a sequel on which                                                           Drummer Girl will be followed, with

                                                    agent’s
     it could be based. Others, just as                                                           filming starting “next year”, by The Spy
     cogently, argue that the BBC and The                                                         Who Came in from the Cold, based on
     Ink Factory, the production company                                                          le Carré’s first great novel. It was pub-
     which made it to such acclaim and                                                            lished in 1963 and swiftly made into a

                                                      son
     ratings, will not be able to resist.                                                         film starring Richard Burton. I suggest
        “Actually, not being cute, I really don’t                                                 that the movie’s greatness carries its
     know,” says Simon Cornwell, The Ink                                                          own problems.
     Factory’s Co-Chief Executive and son                                                            “It was, absolutely, a perfect film,” he
     of le Carré. “We don’t have scripts for                                                      agrees. “I mean, to drop names for a
     it yet, and we would only think about                                                        moment, we made a movie a couple of
     making a second series of The Night                                                          years ago with Ang Lee and Ang would
     Manager if it was going to be really good.                                                   cite The Spy Who Came in from the Cold as,
        “And I’m sure that Hugh [Laurie] and                                                      in his view, a formally perfect film in
     Tom [Hiddleston] and Olivia [Colman],                                                        lots of ways, and I think that’s right.
     who are not exactly underemployed                                                               “I guess the beauty of revisiting it is
     actors, won’t want to come back unless                                                       that we have a completely fresh
     it’s excellent, frankly. And, you know,                                                      approach to it. Last year, my father
     we have all of le Carré’s body of work                                                       published A Legacy of Spies and a big
     to pick from.”                                                                               section of that is essentially a prequel
        We are sitting, mid-heatwave, in The                                                      to [The Spy Who Came in from the Cold]. It
     Ink Factory office in Covent Garden, not                                                     fills a several-year hole in Smiley’s life
     far from the Circus, the fictional intelli-                                                  between the end of what is actually his
     gence HQ in le Carré’s Smiley novels.                                                        first novel, Call for the Dead, and the start
     Cornwell, 61, a tall, well-built man, is                                                     of The Spy Who Came in from the Cold.”
     wearing – unbuttoned – a long, oat-                                                             But what of Smiley? Can anyone fill
     coloured waistcoat.                                                                          Alec Guinness’s BBC costume depart-
        I have a sensitive question. How is it                                                    ment brogues? “Tinker Tailor Soldier Spy
                                                                                The Ink Factory

     that le Carré’s screen rights have fallen                                                    was a long time ago and the Smiley in
     into the laps of Simon and his writer                                                        The Spy Who Came in from the Cold is
     brother Stephen (the company’s other                                                         much younger. He’s in his late thirties,
     Co-CEO, who works from LA)? Was it                                                           early forties, I guess.”
     a gift? Their inheritance? If so, what                                                          Does that mean casting an actor who
     about the novelist’s two other sons?                                                         will continue to play him in subsequent
        Did he have to negotiate the deal, I             The Billen profile                       Smiley adaptations? “I hope we cast a
     ask. “Yes, furiously.”                                                                       Smiley who stays with us. Obviously,
        It wasn’t just done over a brandy one                                                     it’s a big ask of any actor to stay with us
     night? “I wish it had been done over a          Andrew Billen meets                          over multiple stories, multiple years and,
     brandy one night. For all kinds of appro-
     priate reasons to do with fairness within
                                                    Simon Cornwell, whose                         of course, Smiley himself grows quite a
                                                                                                  lot older over the sequence – but I think
     the family and, actually, to do with the        production company,                          that it’s certainly fun to try.”
     law of the land, it needed to be a bona
     fide, arm’s length deal. And so it is.”
                                                    The Ink Factory, is best                         Both of the new serials have been
                                                                                                  secured by the BBC. Cornwell fears,
        Whatever the future of The Night              known for adapting                          however, for public service broadcast-
     Manager II, the Cornwells do have two                                                        ers’ ability to afford such series in the
     BBC le Carrés in gestation. The first,         the novels of his father,                     future. The Night Manager cost £3.5m
     emerging this winter, and now in
     post-production, is The Little Drummer
                                                         John le Carré                            per episode. Thanks largely to the
                                                                                                  demand for drama from Netflix and
     Girl, starring Florence Pugh and Alex-                                                       Amazon, costs have since risen by 40%.
     ander Skarsgård, and directed by Park                                                           The solution for The Ink Factory has
     Chan-wook.                                                                                   been co-productions with AMC in the
        It is the story of how Pugh’s charac-                                                     US and its own fundraising, recouped
     ter, an actress, is recruited on a Greek                                                     through foreign sales. As things stand,
     beach by Mossad to bring down a ter-                                                         Cornwell estimates that the BBC’s tariff
     rorist ring. The similarity to the prem-                                                     for Drummer Girl would finance just one
     ise of The Night Manager, in which                                                           and a half episodes.

20
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