Longhorn Council 2021 Popcorn Sale Guidebook
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Longhorn Council
2021 Popcorn Sale Guidebook
1
A Message from our
Scout Executive
It is the intent of the Executive Board of the Longhorn Council to provide a council
supported fundraiser to provide units a safe, effective product sale to aid them in their
efforts to raise the funds needed to conduct a quality annual program. The council has
selected popcorn as the product for this sale.
The approximate distribution of the revenue from the sale is divided as follows:
Packs, Troops, Crews & Post (including scout’s
prizes): 37 %
Longhorn Council: 33%
Pecatonica River (cost of the product): 30%
TOTAL 100%
*Return to Scouting 70%*
I hope you will use this guidebook as a step-by-step manual to plan, executing and
enjoying the rewards of a successful popcorn sale. After all, I know that the most
important part of the popcorn sale is what it allows your unit to do!
Sincerely,
Wendy Shaw, Scout Executive / CEO
2
Pecatonica River Popcorn History
In 1983, Rural Route 1 Popcorn was approached by the U.S. Grant District Boy Scouts of America to
produce pails of popcorn to be used as a fundraiser. Pecatonica River Popcorn was established as an
exclusive brand solely for Scouting use. Upon a successful fall sale in 1983, the Blackhawk Area
Council of Rockford, IL joined with Pecatonica River for the fall sale of 1984.
Since that initial Council sale in 1984, Pecatonica River has had numerous plant and production
expansions. In 1992, a new plant was built in the Livingston Industrial Park, in 1998 expansion
doubled the original plant size, in 1999 additional warehousing was constructed, in 2004 that
warehouse was doubled, and we continue to expand our facility to this day.
These expansions are driven by more and more Councils joining the Pecatonica River team. Currently
we serve XX Boy Scout Councils. Pecatonica River’s niche has been to provide an individualized
program for each Council, capitalizing on their strengths and assets. Everything from specific
container designs, to unique products and specialized forms create a program unique to each Council.
“Our goal at Pecatonica River has been and always will be to make the best
Popcorn possible, consistently, efficiently and with high attention to detail.
This is what keeps us in business year after year”
Nick Solomon
~President
3
Table of Contents
Popcorn Sale Timeline 5
Kernel To-Do List 6
Setting a Unit Goal 7
Council & District Kernel Contacts 8
Show -N- Sell and Take Order Sale Product Lineup 9
Online Sales Product Lineup 10
Popcorn Pickup Locations 11
Helpful Product Pickup Information 12
Unit Commissions & Incentives 13
Council Prize Program 14
Pecatonica River Popcorn Winner’s Circle 15
Unit Level Incentives (suggestions) 16
Selling Methods & Sales Tips 17
Answers to Customer Objections 18
Credit/Debit Payment Options 19-20
Pecatonica Sales Apps 21
Pecatonica Sales Resources 22
Path to Advancement 23
4
2021 LHC Popcorn Sale Timeline
Saturday July 24 Popcorn Kickoff
Sunday, August 8 Show -N- Sell Orders due by 11:59 PM
Thursday August 26 Show & Sell Distribution
Friday, August 27 Show & Sell Distribution
Saturday, August 28 Show & Sell Distribution
September 3 – October 1 Weekly Replenishment Order by 11:59 PM
(each Sunday)
September 10 – October 8 Weekly Popcorn Replenishment (each Friday)
Sunday, October 17 Take Orders Due by 11:59 PM
Friday, October 29 Take Order Distribution
Saturday, October 30 Take Order Distribution
Friday, November 12 Popcorn Money Due – Youth prizes cannot be
ordered until invoice is marked paid
ALL DEADLINES NEED TO BE ENFORCED TO PROVIDE THE BEST CUSTOMER
SERVICE TO OUR FAMILIES AND SCOUTS!!
5
Kernel To-Do List
July
Saturday, July 24 - Attend popcorn Kickoff – Get Take Order forms
Discuss sale with Unit Committee. Determine goals, unit prize program if any
Search for and obtain Show and Sell sites
Become familiar with sale app and online portal
Setup Square or other means to accept card payments
August
Sunday, August 8 - Show -N- Sell Orders due by 11:59 PM
o orders are in full cases
Have a Popcorn Kickoff with your unit
August 26-28 - Show & Sell Distribution. Pickup popcorn. SELL!
September
September 5-24 – Show -N- Sell replenishment orders and pickup
October
Friday, October 1 – Final Show -N- Sell replenishment pickup
Continue to Sell Pecatonica River Popcorn!! Be creative and have FUN!
o Door to door as a group or individuals
o Friends, family, parent’s employer
o Set up a unit booth
o Corporate sales – Employee gifts
o Online sales (FREE shipping on all orders!)
Sunday, October 17 Take Orders Due by 11:59 PM
orders are by container
Friday, October 29 Take Order Distribution
November
Friday, November 12 Popcorn Money Due – Youth prizes cannot be
ordered until invoice is marked paid
Distribute Prizes to Scouts
Celebrate the successful sale with the unit
6
Setting a Unit Goal
What’s in it for us?
Use this as a “cheat sheet” and write all this information down and have the leaders and parents give
input. Be able to discuss each item under each category. The approach is to discover shared goals
between the unit, the Scout, the parents, and the Council.
SCOUTS PARENTS
• Recognition • To raise money
• Earn Advancements • Less out of pocket expense
• Quality Program • One fundraiser-more time for Scouting
• Retention • Quality program
• Advancements • More volunteer leaders
• Fun • Spending time with their child
• Learn Responsibility
• Association with Friends
• Winner’s Circle Prizes
UNIT COUNCIL
• Money for program • Money for the unit Program
• Retention of Scouts • Council Income
• Parent Participation • Retention of Scouts
• Quality Unit • Increase membership
• Membership Growth • Start-up of new units
• All financial needs of the Unit are met • Open up more resources
• Volunteer Leadership • Look at more programs to develop
• Scouts to advance • Getting Scouting out in the public eye
• Quality Program
• Scouts attend camp
• Scouts advancing
7
Need Help or Information?
Council & District Kernel Contacts
Popcorn Sale Website: https://www.longhorncouncil.org/home/support-scouting/popcorn/
Longhorn Council: 817-231-8500
Pecatonica River Popcorn: www.prpopcorn.com
Popcorn Staff Advisors: James Johnson 214-679-5851 james.johnson@scouting.org
Popcorn Admin Support: Kathy Mclean 817-231-8561 kathy.mclean@scouting.org
Council Popcorn Kernel: Joe Macy 940-293-7513 joe.macy@gmail.com
District Information:
District Staff Advisors:
Arrowhead Jennifer Lazenby 801-616-9072 Jennifer.lazenby@scouting.org
Brazos Valley Tim Calkins 214-284-4354 Tim.calkins@scouting.org
Chisholm Trail Tim Hays 682-429-7476 Timothy.hays@scouting.org
Frontier Trails Victor Rivera 214-735-1578 victor.rivera2@scouting.org
Heart of Texas Kevin Lane 254-640-7048 Kevin.lane@scouting.org
Leon Valley Devin Morgan 254-466-1284 Devin.morgan@scouting.org
Lone Star Chris Bankus 817-528-8473 Chris.bankus@scouting.org
Orion Brea Baygents 817-402-6231 Brea.baygents@scouting.org
Mustang Colin Ramsey 817-988-3664 Colin.ramsey@scouting.org
Pathfinder Ryan Hecker 254-722-8101 Ryan.hecker@scouting.org
Sante Fe Paul Verwers 817-228-0208 Paul.verwers@scouting.org
Trinity Trails Tyler Hammond 337-442-3090 Tyler.hammond@scouting.org
8
2021 Popcorn Sale Product Lineup
• Show & Sell orders and add-on orders must be ordered as whole cases
• Final Take Order you can order individually
• Products (except the three combo tins) come in cases of 8
• Due to ongoing concerns related to COVID 19, there will be no returns of popcorn this season.
Please order accordingly upfront and use replenishment as needed to manage your inventory.
YELLOW POPPING CORN JALAPEÑO CHEESE CHEESE LOVER’S
The unmistakable zip of Cheese, cheese, and more cheese!
America’s healthiest snack food in a
jalapeño pepper gives this A combination that will satisfy any
re-sealable tub! Pops up tender for that
feisty popcorn flavor its heat. cheese lover’s appetite.
fresh popcorn taste you’re craving.
Perfect for those that like Cheddar Cheese, Jalapeño Cheese,
Net Wt. 2 lbs. $10 their snacks with a little kick. Buffalo Ranch, White Cheddar.
Net Wt. 7 oz. $20 Net Wt. 20 oz. $40
CLASSIC CARAMEL CORN
Glazed to perfection with real butter
and brown sugar to create a flavor to CARAMEL WITH CHOCOLATE LOVER’S
remember, with a crunch you can’t
forget.
SEA SALT Our Chocolate Lover’s tin features 5
Caramel corn made with real sweet treats that you can’t resist!
Net Wt. 8 oz. $10 butter, brown sugar and the Milk Chocolaty Pretzels, White
perfect amount of sea salt. Chocolaty Pretzels, White Ruby,
The crunchy, sweet and salty Peanut Butter Cup, Coconut Rain.
combination will leave you wanting
BUTTER MICROWAVE more.
Net Wt. 60 oz. $60
(16 PACK)
Net Wt. 16 oz. $25
Take advantage of this convenient way
to enjoy the freshly popped taste with a
rich butter flavor. 0 grams of trans fats. MILITARY DONATION
Net Wt. 40 oz. $20 Send the gift of popcorn to our
SEA SALT SPLASH military men & women, their families
Caramel popcorn dunked in dark and veterans’ organizations. The
fudge and sprinkled with a splash of popcorn will be shipped directly and
KETTLE MICROWAVE sea salt. If you have never tried this is not available for local delivery.
combination, you don’t know what
(16 PACK) $30
you’re missing.
Experience the combination of the
sweet, yet salty flavor of Kettle Corn Net Wt. 16 oz. $25
anytime. 0grams of trans fats
MILITARY DONATION
Net Wt. 40 oz. $20
Send the gift of popcorn to our
HOMETOWN HEROES TRIO military men & women, their families
Everyone’s favorite blend of and veterans’ organizations. The
popcorn will be shipped directly and
CHEDDAR CHEESE sweet & savory, a snack you
won’t be able to put down. Mix is not available for local delivery.
Made with real cheddar cheese. Each
freshly popped kernel is a savory blend
them together for a Chicago $50
style treat or, enjoy them
of cheeses that will keep you coming
individually.
back for more.
Caramel Corn, Cheddar Cheese, Natural
Net Wt. 7 oz. $20 Net Wt. 23 oz. $30
Product not available for Show-N-Sell
9
2021 Online Offerings
These products can be ordered from the Scout’s account at www.prpopcornstore.com
BENEFITS FOR LEADERS
• No handling of products, shipped direct to consumer
• No risk of excess inventory due to over ordering product up front.
• No collecting cash, all orders processed with a credit card.
• Less work for leaders
• Sales tracked through the app for accurate accounting.
BENEFITS FOR SCOUTS
• No handling of cash or products
• Time saver by not having to go back and deliver products.
• Share online id with family and friends via MyPRPopcorn app.
• Specialized mix that is not available via traditional sales.
10Popcorn Pickup – Northern Units
Driveline
700 Freeport Pkwy.
#100
Coppell, TX 75019
https://goo.gl/maps/QV9iRkoTdywA7tYF9
Popcorn Pickup – Southern Units
Central Transportation
4800 Roy J Smith
Killeen, TX 76543
https://goo.gl/maps/KFrc36byBPr4SSzg9
OR
Waco Service Center
300 Lake Air Dr.
Waco, TX 76710
https://goo.gl/maps/P3URuP7PJLrg47pXA
REMINDER
THERE ARE NO RETURNS ON POPCORN
ORDER ACCORDINGLY!
11Helpful Product Pickup
Information
Items Per
Product Length Width Height Weight
Case
2 lb. Yellow Popping Corn 12 1/4” 12 1/4” 9” 22 lbs. 8
8 oz. Classic Caramel Corn 12 1/8” 12 1/8” 12 1/8” 6.23 lbs. 8
16 Pack Butter - Microwave 16 ½” 10 ½” 12 1/8” 27 lbs. 8
16 Pack Kettle - Microwave 16 ½” 10 ½” 12 1/8” 27 lbs. 8
7 oz. Cheddar Cheese 25 1/8” 12” 9” 7 1/3” 8
7 oz. Jalapeno Cheese 25 1/8” 12” 9” 7 1/3” 8
14
16 oz. Caramel w/Sea Salt 11 ¾” 11 ¾” 13/16” 15 lbs. 8
14
16 oz. Sea Salt Splash 11 ¾” 11 ¾” 13/16” 15 lbs. 8
19 oz. Hometown Heroes Trio 9 ¼” 9 ¼” 7 ½” 3 lbs. 1
20 oz. Cheese Lover’s 4 Way 10 3/8” 10 3/8” 7 7/8” 2.25 lbs. 1
60 oz. Chocolate Lover’s 5 Way 10 ½” 10 ½” 12 ½” 6 lbs. 1
Helpful Loading Tips
• 25 cases or less will fit into most standard 4 door sedans
• Most truck boxes will hold between 25 - 50 cases
• Up to 40 cases will fit into most SUV's (Explorer, Blazer)
• A topper or a tarp is strongly suggested for truck boxes
• Up to 60 cases will fit into most Mini Vans with no seats
• For orders larger than 75 cases, enclosed trailers are best
• Up to 75 cases will fit into a Suburban with no seats
12Unit Commission
Unit Commission
• 30% Base Commission
• 35% Commission if your total sales* are $10,000 - $17,499
• 37% Commission if your total sales* are $17,500 +
*Total sales = Show-n-Sell Sales + Take Order Sales + Online Sales
Longhorn Council Incentives
2021 Popcorn Patch
Sell 1 item = earn the 2021 Popcorn Patch! Patches are in addition to Prizes earned.
*Prizes are not cumulative
Scouts will receive one Amazon gift card for the prize level reached up to $2500 in sales. Once a Scout
reaches $2500 in sales, they will choose one prize from the Pecatonica Winner’s Circle instead of a Council
Prize. For every $2500 in sales, Scouts can choose a prize from the Pecatonica Winner’s Circle
Examples:
$750 in sales = one $30 Amazon gift card from Council
$2500 in sales = one prize from Pecatonica Winner’s Circle
$5000 in sales = two prizes from Pecatonica Winner’s Circle
13Council Prize Program
Pecatonica Winner’s Circle
For every $2,500 in popcorns sold a Scout chooses an item from Pecatonica River Popcorn’s Winner’s Circle.
Unit Leader’s enter their qualifying Scouts into the Winner’s Circle via the unit dashboard
- Click “Winners Circle” on the Dashboard.
- Select the Scout’s name you want to enter into the Winners Circle. (NOTE: a Scout must have an online seller id)
- Click “Submit”
- Type in the below information
o Invoice period (Season and year)
o Amount Sold (Total dollars Scout sold)
o Prize Type
o Worksheet verification (this can be a photo of the Take Order sheet, excel document, or anything that
shows the total sales for this Scout)
o Zip code
o Name of person picking up prize
o Email of person picking up prize
14Pecatonica Winner’s Circle
For every $2,500 in popcorn sold, a Scout chooses an item from
Pecatonica River Popcorn’s Winner’s Circle.
Unit Leader’s enter their qualifying Scouts into the Winner’s Circle via the unit dashboard
- Click “Winners Circle” on the Dashboard.
- Select the Scout’s name you want to enter into the Winners Circle. (NOTE: a Scout must have an
online seller id)
- Click “Submit”
- Type in the below information
o Invoice period (Season and year)
o Amount Sold (Total dollars Scout sold)
o Prize Type
o Worksheet verification (this can be a photo of the Take Order sheet, excel document, or
anything that shows the total sales for this Scout)
o Zip code
o Name of person picking up prize
o Email of person picking up prize
- Click “Submit”
15Suggested Unit Incentives
For your Scouts & Families!
An effective way to grow your unit’s popcorn sale is to offer incentives that excite both Scouts and
parents! The Scouts will get excited to sell popcorn so they throw a pie in their Den Leader’s Face,
but will that motivate the parent to get their Scout out to a booth sale at 7AM on a Saturday? Here
are some ideas to consider:
• If a Cub Scout sells $300, the Pack will pay for
• If a Scout sells $400, the unit will pay for their yearly dues.
• If a Cub Scout sells $1,000, the pack will pay for Day Camp
• If a Scout sells $2500, the unit will pay for Resident Camp
• Consider a weekly prize for that week’s Scout with the most sales
• Baked Goods, Pie in Leader’s Face, and Coupon for Ice-cream, Gift Card, etc.
• For every 5 containers sold, scouts get a drawing ticket to win tents, lanterns, sleeping bags, etc.
• Ice Cream/Pizza Party
• Pie in the Face off a Leader if you fill a sheet
• Trips to National or State Parks, etc.
• Top Den gets outing choice: bowling, skating, etc.
• Weekly draw for anyone over minimum sale $.
• Weekly draw for anyone reporting their weekly sales.
• Top Seller Prizes.
• Your own unit’s tiered prize program.
16Selling Methods
SHOW & SELL SALE
Scouting units order popcorn in August and set up locations where customers purchase the products
directly. Also called Booth Sales, Scouts, as a small group of 2 or 3 at a time, sell product in front of
retail stores, churches, etc. This is one of the best ways to do Show -and- Sell.
Scouts can alternatively go door-to-door with the product and sell direct. This method eliminates the
follow-up trip. Sometimes called Wagon Sales.
TAKE ORDER SALE
Scouting families receive order forms. Scouts go door-to-door and take orders from family, friends
and parent’s co-workers. The popcorn arrives in November, and Scouts then deliver the popcorn
and collect the money.
ONLINE SALE
Scouts can use the “My PR Popcorn” App and customize an account to sell product online to friends
and family members who live far away. Online sales will count toward Scout sales totals and prizes
during the sales period. (Popcorn Kernels must first enter Scouts into Scout Boss before they can
sell online.)
There is no “trick” to selling. Most people want to support the Scouts and are happy to buy.
All you need to do is ask!
Hello my name is __________________.
I am a Scout with Pack/Troop ___________ here in _________________.
We are selling delicious gourmet popcorn to raise money for our unit to attend camp.
Will you help support my Scouting year?
Selling Tips
• Be Neat – always wear your uniform
• Be Prepared – know your products and what you are going to say
• Maintain Eye Contact – be confident
• Speak Loudly and Clearly
• Always Be Polite & Courteous
• Thank Everyone – even the people who don’t buy anything
• Keep Moving – the more people you approach and talk to, the more popcorn you will sell
• Keep Smiling
Safety Tips
• Buddy System – always have a buddy or adult with you when selling
• House Rules – politely decline to enter a stranger’s house unless an adult is with you
• Money Matters – keep checks and cash in a popcorn sale envelope with your name on it
• Road Rules – walk on the sidewalk whenever possible and always look both ways when
crossing the street
• Curfew – never sell after dark
17Answers to Objections at
Point of Sale
I cannot eat popcorn…
That’s ok. You can still support us and the military by sending popcorn to troops overseas. Popcorn also
makes a great gift for someone else. We also have chocolate covered pretzels online that you may like.Which
one works best for you?
Popcorn is not healthy…
Many snack foods have lots of fat, but many of our products have less than half the calories of potato
or corn chips, plus popcorn is high in fiber! Which one would you like?
The price is too high…
The price is about the same as buying popcorn at the movies, however, 70% of the cost is going to help our
Scouting program, so you can feel good about buying and helping. Think of it this way: youare donating to
Scouting and this popcorn is your thank-you gift. Which one would you like?
We already bought popcorn…
Great! Thank you! After trying the product, many off my customers find that they would like to send some to
family, friends, or to military members overseas. Do you have someone in mind that would like some
delicious popcorn?
I don’t have any money on me…
That’s ok. We take all major debit and credit cards. Which one would you like?
I am allergic…
I’m sorry to hear that. Our popcorn is Gluten Free, and some is made in a nut-free facility. Would
you consider sending some popcorn to military members overseas and in VA hospitals?You can
support both Scouting and the military that way.
I don’t support the Scouts…
Thank you very much for your time. I hope you have a good day.
18*Applies to new Square accounts setup through the link provided. If you have an existing
account, try having someone create a new one and linking your unit to it. Promotion is not
available to existing accounts.
1920
Pecatonica River Sales Apps
Kernel Tracker
• Web based app (any kernel with an internet browser can access).
• Unit kernels can manage their unit’s popcorn inventory.
• Assign product to Scouts
• Print out Scout summary for Scouts
• View retail value and amount of product on hand at any time.
• Track your unit’s sales against the unit goal.
• Manage your Show & Sell booth sale schedule.
MyPRPopcorn
• Scouts can share short video via social media, email, and text message to promote online
sales.
• Seller id auto populates to ensure Scout receives proper credit.
• Sign up for your unit’s booth sales.
• Track your sales against your personal goal.
21Pecatonica Sales Resources
Links to many helpful tools are located here or the links below:
https://pecatonicariverpopcorn.com/helpfultips.html
SALE TOOLS
Click Here to print off Donation Receipts
Click Here to print off Sorry We Missed You cards
Click Here to print off a Popcorn Receipt
Click Here to print off Tasting Kit Name Cards
Click Here For Tutorial Video Links
Click Here to Play Interactive Activity
Click Here For Payment Option Information
Send this fun Interactive Activity to your parents to do with their Scouts to learn more about
popcorn, how to sell, who they can sell to and safety tips. They can print off a certificate of
completion at the end. Play Interactive Activity
Idea: Have Scouts present their certificate at a meeting for a small special prize you come up
with to get them excited about popcorn!
2223
THIS INFORMATION AND MORE CAN BE FOUND AT:
www.longhorncouncil.org
www.prpopcorn.com
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