Luxury Hospitality Getting Redefined - OFFICIAL PUBLICATION OF HOTEL & RESTAURANT ASSOCIATION (WESTERN INDIA) - HRAWI
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JANUARY 2021
Vol: 2 Issue 11
Pages 36 `20
OFFICIAL PUBLICATION OF HOTEL & RESTAURANT ASSOCIATION (WESTERN INDIA) FOR PRIVATE CIRCULATION ONLY
Luxury Hospitality
Getting Redefined
2 HRA Today JANUARY 2021
My Dear Member’s, etc for top of the line guest experience.
G
reetings in the 70th year of the Hotel & The year gone by, has instilled a sense of respect
Restaurant Association Western India! and understanding towards the effects that one
As we step into the year 2021, I seize this had no control of ! Though the year 2020 for the
oppurtunity of wishing you and your families a Hospitality has been slow and is turning the corner
Very Happy New Year with good health wealth hopefully towards improvement; it is necessary
and happiness always. that we resets our existing businesses and think
out of the box so that one sees a positive recovery
2020 will be remembered, as the year that in the year ahead.
changed the world as we knew it, in more ways
than one. The Hospitality sector was optimistic Friends, there is no doubt, that our Industry
as we commenced year 2020, as 2019 was a has readjusted its strategies to survive & stay
record year, however, the onslaught of COVID-19 afloat. The ray of light during these uncertain
unfortunately drove the sector into a tailspin. times, was that, the crisis compelled hoteliers
The pandemic virtually brought the world to a & restauranteurs to think out of the box &
standstill, due to the world-wide travel restrictions find innovative ideas such as food delivery, DIY
and lockdowns. signature meals, laundry to housekeeping and
offering services to guests in the comfort of their
The government started easing the lockdown offices and homes.
restrictions in June 2020 to restart economic
activity, with several strict guidelines and The Covid-19 Pandemic has effected every Industry
protocols in place; however, due to differing rules and so also Hospitality sector which is evolving
across States, the Hospitality Sector (Hotels & and has altered the way it functions and operates.
Restaurants) was amongst the last few businesses With the gradual pick-up on the domestic travel
to reopen. . Ever since then your Association based on the easing of the lockdown as per the
has been persistently communicating with the government guidelines, the Industry is taking
government bodies to review current status innovative measures to keep up with the demands
and the difficulties the Industry is facing & to of the guest. The most important being our
pargamaticallly address the concerns that our responsibility towards ensuring guest safety and
Industry deserves. always keeping into mind the highest standards of
safety and sanitization as per the protocols.
As our Sector has gradually started to open their
doors to guests the Hotels & Restaurants have Even as concerns of fresh virus break and a new
implemented the best sanitization, Hygiene, stain in the UK mount, the news of Vaccine’s, has
and cleanliness practices, parallel to hospitals, definitely fuelled a sense of hope across the Globe.
from using hospital-grade disinfectants & PPE Friends, while we have ushered 2021, with lots of
to safety accreditations, hotel, leveraged various optimism, faith and hope, we expect 2021 to be a
methods to reassure guests and rebuild travelers crucial year for the hospitality sector, as we come
confidence. Today’s guest is influenced by the out from the disruptions and get on the path to
impact of covid-19 and what was relevant to the recovery. Let us put the Last few months behind
guest yesterday is now extremely necessary that us and look forward to better days ahead!!
the Industry in general implements the best Sherry Bhatia
hygiene within hotel rooms, kitchen, public areas President - HRAWI
JANUARY 2021
Contents
PRINTER, EDITOR & PUBLISHER
Siji Nair*
sijicn@gmail.com
SECRETARY GENERAL
Aspi Nallaseth
EXECUTIVE EDITOR
Prasad M.
ASSOCIATE EDITOR
N. Vijayagopalan
MANAGER-MARKETING
Sreekanth K.S.
ASST MANAGER-MARKETING
Sibu Nair
DESIGN
Naveen A
National Representatives
Mail: today.hra@gmail.com
Mumbai : Raveendran
Kolkata : Priya Kundu
: Subramaniam
Chennai
Indian Hospitality and
Bangalore : Hans Injackel
06
International Representatives
Mail: today.hra@gmail.com
Tourism Industry in the Post-
Muscat, Oman
Dubai, UAE
: Dr. Sanjaiyan
: Binoy Syama Krishna
COVID Scenario
Abu Dhabi, UAE : Sabari R Nair
London, United Kingdom : Narendra Shah
08 Luxury Hospitality Getting
Zurich, Switzerland : Johnson Pereira
KL, Malaysia : Sudarshan
Singapore
Seattle, USA
: Roshan Fernandez
: Pramod Manjali Redefined
Kuwait : Jayashree Ganga Prasad
Doha, Qatar : Raghesh
: Abraham George
12 Cost Control Without Dilution
Düsseldorf, Germany
Sydney, Australia : Rakesh Devadas
Christchurch, New Zealand : Sony Jose
Canada : Shinto Mathew in Guest Safety
This issue of HRA Today contains 32+4 pages cover
All information in the HRA Today is derived from sources, which we consider
reliable and a sincere effort is made to report accurate information. It is
passed on to our readers without any responsibility on our part. The publish-
er regrets that he cannot accept liability for errors and omissions contained
in this publication, however caused. Similarly, opinions/views expressed
14 Delivery SSSG (Same Store
by third parties in abstract and/or in interviews are not necessarily shared
by HRA Today. However, we wish to advice our readers that one or more Sales Growth) to be a key
recognised authorities may hold different views than those reported. Material
used in this publication is intended for information purpose only. Readers are
advised to seek specific advice before acting on information contained in this driver for the organised F&B
publication which is provided for general use, and may not be appropriate
for the readers’ particular circumstances.
Contents of this publication are copyright. No part of HRA Today or any part industry (QSR chains)
of the contents thereof may be reproduced, stored in retrieval system or
transmitted in any form without the permission of the publication in writing.
The same rule applies when there is a copyright or the article is taken from
another publication. An exemption is hereby granted for the extracts used for
the purpose of fair review, provided two copies of the same publication are
sent to us for our records. Publications reproducing material either in part or
in whole, without permission could face legal action. The publisher assumes
22 Appointments
no responsibility for returning any material solicited or unsolicited nor is he
responsible for material lost or damaged. This publication is not meant to
be an endorsement of any specific product or services offered. The publisher
reserves the right to refuse, withdraw, amend or otherwise deal with all
advertisements without explanation. All advertisements must comply with
the Indian and International Advertisements Code. The publisher will not be
24 Brands
liable for any damage or loss caused by delayed publication, error or failure
of an advertisement to appear.
HRA Today monthly is Edited, Printed and Published by Siji Nair,
R M Nivas, TMRA F 6 Pangappara (PO) Thiruvananthapuram Pin
695 581. Published from Thiruvananthapuram, Printed at Akshara
26 News
Offset TC 25/3230(1), Vanchiyoor, Thiruvananthapuram 695 035.
Owned by Hotels and Restaurants Association (WI), Editor- Siji
5
Nair
RNI No. DELENG/2018/76917 * Responsible for selection of news JANUARY 2021 HRA Today
under the PRB Act.
TOURISM &
HOSPITALITY
Indian Hospitality and
Tourism Industry in the
Post-COVID Scenario
Our Bureau
T
he hospitality industry in or mechanized for now. The new tourist. Foreign visitors are likely
India is passing through a scenario has necessitated those to remain less for some more
transformation phase and in the sector to acquire additional time. The local guests are more
evolving to the contemporary skills or even re-skill themselves for prone to go for short weekend
needs as they resume services after the safety procedures. The managers stays and may return in a higher
lockdown. The central and state have to closely study the market frequency. Tourism departments
governments have issued standard trends. The finance department are already promoting ‘short
operating procedures. A transition would need to ensure that the safe stay’ at the popular getaway
driven by a strong awareness is ‘safety protocols’ do not make the destinations. The effort has met
visible at the hotels, restaurants visitors stay awkwardly expensive. with reasonable success as the
and eateries. The security scan at There will still be things such as number of such short term visitors
entrances has become scientific. travel restrictions and infection has been steadily increasing. Upto
Thermal screening and sanitization prevalence in the local city that 40 percent occupancy has been
find a place among the checks. would stay beyond control or vision reported from tourist cities on
Lobbies are being sanitized more of the tourism and hospitality the Indian Independence Day.
often. Staff have become more stakeholders. The sector thus must Such package deals for weekend
cautious than before. return to a ‘new normal’ with baby getaways will continue to attract
steps. visitors from nearby cities looking
Many services have already become
for a break from the day-to-day
contactless, though there are many The emerging scenario will have
routine. Individual hotels/resorts
more that cannot be robotized an increased emphasis on the local
or state departments may design
6 HRA Today JANUARY 2021
similar packages to suit needs of the some quality time with friends and 14,99,417 compared to 13,94,347
potential tourists. family in a protective environment. during January 2019, an increase
The heritage and theme hotels and of 7.5 percent as per official data of
These visitors, local or foreign alike
luxurious resorts may come as their ministry of Tourism Government
would prefer a destination where
first preference if provided with the of India.
they can be assured of the safety
set of other desired facilities.
standards. Increase in area per However, even as much the gov-
cover, partition per table outdoor The hospitality and tourism sector ernment may like the industry to
seating, live cooking for guests to definitely has a lot on its platter regain its lost volume and turnover,
see every step of food production, of consideration. They aspire for a it has its own limitations. They
use of digital menus, disposable stimulus package from the govern- might not be able to waive the
crockery and cutlery napkins, ment to help retain its lost glory. travel and gathering restrictions
drive through online food delivery After all, the industry in India as the industry might wish or even
and take outs are going to be the accounted for 8.1 percent of jobs arrange funds to suffice for a stim-
order of the day. For businesses and 9.2 percent of GDP in 2018. It ulus package in accordance to the
travellers, city hotels may continue has survived through the hiccups industry needs.
to be boarding and lodging places of global recession in 2007-9, the
As uncertainty prevails on the
only this time with strict SOPs for H1N1 pandemic of 2009-10 and
future of the industry and millions
Covid-19, however, leisure travel even the recent downtrends in
employed in the services, few rays
is going to be resort centric with the world economy. It even had
of hope emerge from promising
a lot of open space. Among this displayed an uptrend in beginning
news coming from abroad. Vaccines
may also be a class of those that of 2020 as in month of January it
of many drug companies are now in
might not be feeling explorative registered Foreign Tourist Arrivals
final stages of development and by
enough but are looking to spend (FTAs) including FTAs on e-Visa of
the end of the year several countries
are expected to begin the vaccina-
tion program. World Travel and
Tourism Council is also devising the
new travel protocols in consultation
with various stakeholders and travel
industry associations as confidence
building measures and to set clear
expectations and compliances for
travellers including ‘Immunity
Passport’ for Tourists to confirm
presence of Covid-19 Antibodies.
The fact that almost 90 percent of
the domestic hotels in China have
resumed business and that the Wu-
han province of the country, which
reported the first outbreak of the
virus is now returning to normal,
is also an assurance of a better to-
morrow for the industry. It is being
assumed that by the winter season
of 2021-22, business will be as
usual for the Hospitality Industry in
India. Once again there will be tour-
ists arriving from all over the world
to explore the mystic magnificence
of India, its rich culture and grand
heritage. The tourist would return
but safety procedures are here to
stay, the industry for now needs to
display resilience and innovation
along with its spirit to provide a
safe and comfortable experience for
the guest.
(Courtesy: Bhartiya Skill
Development University, Jaipur)
JANUARY 2021 HRA Today 7
COVER STORY
Luxury Hospitality
Getting Redefined
N.Vijayagopalan
8 HRA Today JANUARY 2021
T
he third quarter of 2020 saw Covid-19. The brands were of Rs 1,58,113 crore in 2019.
the luxury hotel space not stepping up their game to live up Additionally, the occupancy rate in
only stepping up its game to the expectations of the evolving 2020 is likely to fall 31.6 percent
by tapping into new opportunities consumers. But the pandemic wave while Revenue Per Available Room
thrown open by the pandemic but brought bitter experiences for the (RevPAR) down by 57.8 percent.
also kept its penchant for guest sector, with lockdown leading to
satisfaction intact for the guests. The past five months witnessed
zero revenue scenario. The hotels
each and every hospitality brand
In hospitality sector, the across the globe had to redefine
coming up with their own hygiene
word ‘luxury’ is synonymic to their business models to survive
and safety protocols to combat
‘personalised guest experiences’ in a hitherto unconfronted crisis.
the covid-19 outbreak. ‘WeAssure’
right from check-in to check-out. The spread of the pandemic has
initiative of ITC Hotels, ‘Tajness’
A luxury hotel provides opulent left businesses counting costs
initiative of Indian Hotels Company
experiences which are not limited and industries pondering on the
Ltd (IHCL), ‘SURAKSHA’ initiative
to the amenities and services but roadmap to recovery. According
of The Leela Palaces, Hotels and
go much beyond. The luxury hotel to HVS Anarock report, the total
Resorts, ‘Global Cleanliness
space has been very competitive, revenue loss for the sector in 2020
Council’ of Marriott or ‘ALLSAFE’
even before the outbreak of is estimated at Rs 89,813 crore as
label of Accor Group etc. are a few
against total estimated revenue
JANUARY 2021 HRA Today 9
initiatives which introduced the give greater confidence to the guests personalization. But as the industry
‘new normal’ and were intended that their health and safety is the inches towards normalcy, cutting-
to overcome the challenges posed top priority for the hotel. The hotels edge concepts that offer exquisite
by coronavirus outbreak. The have included social distancing options for luxury consumers
brands have used multi-prolonged measure, thermal screening of are being implemented across
approaches in terms of cleanliness, employees as well as guests, hotels to ensure social distancing
social distancing, sanitisation, intensive hospital level sanitisation between guests and associates while
innovation, technologies, etc. and contactless services. The ensuring seamless service. Digital
precautionary measures adopted key cards, digital pre-check in,
Ii is generally felt that the new
by the hotels are all intended to digital QR based menus and digital
normal is witnessing the birth of
reassure and give comfort to their payments are a few initiatives to
a society with an unaccustomed
guests, allowing them to experience name that have been adapted by the
relationship to the community and
luxurious stays and exquisite luxury hospitality brands.
is ushering in a new era of service
dining.
with health and hygiene becoming While there are many opportunities
paramount. With the lifting of the A major challenge for the luxury available for the luxury hospitality
lockdown, the brands have been hospitality sector is keeping the brands to explore but ‘dining’ is a
consistently working to assure and balance between innovation and vital element of luxury space that
has been disrupted exponentially
due to the black swan event. In
room dining is becoming a preferred
option, from a safety standpoint.
Hotels go for contactless delivery
of food to rooms. Many restaurants
now have reduced seating capacity
as space between tables is increased.
During the lockdown, the luxury
brands had tapped into profitable
ancillary revenue model, food
delivery, to survive. Some the
brands like Taj Hotels introduced
‘Qmin’ and ‘Marriott on Wheels’ by
Marriott International tied up with
Zomato and Swiggy to deliver food
with the commitment to ensure the
highest levels of safety and hygiene.
According to a report by Thomas
Cook India, 64 per cent respondents
were keen on a domestic
holiday. Brands are adapting to
the dynamic requirements of
both, the situation at hand and
customers’ requirements, and
are implementing innovative
approaches. The new trend of
driving to nearby distance for
stay-cation or work-cation is highly
being adapted by most of the
luxury hotel chains to attract the
population of 130 crores. Stay-
cation is a holiday spent within the
region, state or country and work-
cation is a trip to a new destination
where you work from as well as
relax.
The industry has adhered to the
new normal with a forward looking
approach and has come up with new
strategies to stay afloat.
10 HRA Today JANUARY 2021JANUARY 2021 HRA Today 11
CUSTOMER
SERVICE
Cost Control Without Dilution in
Guest Safety Our Bureau
W
ith Unlock-6 unveiled, thanks to a highly regulated and collaborated with medical experts
hotels and restaurants organized hospitality industry. and other industry advisors to
have started to resume Majority of the hoteliers are fine-tune reopening and operating
activities, domestic travel attaching first priority to guest procedures across all its properties.
restrictions are gradually easing safety and health after a phase StayWell Holdings announced its
and people started venturing out where their businesses get crippled post COVID-19 brand standards
for short trips – be it for work, during a series of lockdowns since that were developed in conjunction
staycations or tourism. This move March 2020. with Bureau Veritas, a testing,
prompted more hotels to reopen inspection and certification
Suspension of operations and rapid
and they quickly made ‘safety’ agency. Accor India collaborated
decline in occupancy levels had
their basic mantra to survive with Bureau Veritas to implement
made revenue per available room
and succeed during the ongoing ALLSAFE, its internal cleanliness
(RevPAR) almost negligible for
pandemic. Hoteliers innovated and and prevention protocol.
hotels resulting in mounting losses.
implemented enhanced protocols
Ratings agency, ICRA, reported that As hoteliers reopened after months
to help guests, as well as their
this is the biggest crisis the sector of lockdown, many found that there
colleagues, to feel comfortable
has ever faced. was no clear road map for the uphill
and safe and hopefully, keep them
journey ahead. As they resumed
coming back for more. Hotels across India resorted to
business, hoteliers realised the need
several initiatives to face the
Dining out or staying in a hotel is to walk the tightrope of diminishing
challenges brought in by the
absolutely safe during a pandemic cash flows, safety protocols and
pandemic. Hyatt India, for instance,
12 HRA Today JANUARY 2021reduced staff headcount. This signal a rebound for the hospitality them about their promotional cam-
is where they chose to embrace segment. And hoteliers are rolling paigns to encourage them to visit
technology to optimise their out a mega-sized red carpet for their properties. Some brands have
operational efficiency and boost guests. Most are concentrating on enabled technology, like e-menus
staff productivity in the newly guests looking for quick getaways to or QR code menus, to minimise
altered scenario. closer destinations. Similarly, curbs physical contact. At many of its
on corporate travel has compelled hotels, instead of the usual buffets,
Sensor-based or foot operated hand
them to focus more on the domestic breakfast is delivered through set
sanitizers across public spaces have
leisure traveller. menus via in-room dining. It has
become de facto standards, as have
also created tailored menu options
contactless check-in and check-out To inspire people to escape their
for target markets. Many hotels
processes. Roseate Hotels & Resorts homes as restrictions ease, IHG
introduced home delivery service at
introduced ‘Care by Roseate’ introduced attractive rates and
many of its restaurants by partner-
program with an app that can be promotions to specific markets as
ing with food delivery aggregators.
installed on any mobile device. guests rediscover travel. It, too, fo-
Some also provided Dial-A-Chef ser-
Using this, guests can peruse menus cused on driving domestic, primar-
vices to families wanting to create
and pay directly post their meal. ily leisure stay, guests. It launched
a fine dining experience at home.
a ‘Getaways’ campaign that offered
Tech is not being leveraged only During lock-down Hyatt’s hotels
35%-50% off a stay with compli-
at customer-facing touch points; delivered few signature dishes from
mentary daily breakfast at partic-
it has found significant use its restaurants to guests ordering
ipating IHG hotels across India.
at the backend too. Accor has food at home. Roseate Hotels &
In addition to short-stay guests,
developed an extensive procedure Resorts chain started live kitchen
many hoteliers like Best Western
for all operational staff internally access where diners can watch their
are also focusing on pilgrims, who
on iAuditor, a self-assessment food being prepared in the kitchen
have resumed their religious trips
platform, which enlists the brands through their mobile devices. In
after a long hiatus. Daiwik Hotels
standards and per touch point. IHG addition to the regular food delivery
launched longstay packages like
is also working with its scientific menus, it introduced a DIY menu
‘Book for 3 nights, stay for the 4th
advisors on implementing the where guests can replicate their
night free’ and ‘Book for 5 nights,
latest cleaning technologies for its favourite dishes at home.
stay for the 6th and 7th night free’.
properties.
Compliance with COVID-19 safety
Hoteliers are exploiting the po-
The setting in of pandemic fatigue, guidelines will increase operational
tential of the digital medium to
easing of travel restrictions and costs on account of having to
connect with guests and inform
reopening of the economy could procure sanitiser dispensers,
fumigation machines, sanitizers,
masks, thermal scanner, gloves,
pulse oximeter and PPE kits, as well
as constant cleaning of public areas
and guest rooms. Restrooms, lifts
and seating places require extra
cleaning material, while regular
COVID-19 tests for staff adds to the
overall administration cost.
While guest safety is paramount for
hoteliers, employee wellbeing has
emerged as a top priority as well.
However, achieving this was a little
challenging during the lockdown
and now during Unlock 6.0.
Continuous training and motivation
programs are being conducted by
some properties to uplift employee
morale. Another challenge that
hoteliers are dealing with is working
with limited workforce. This has
made it even more imperative for
them to train employees on-site
about the government issued safety
and hygiene guidelines, as well as
ways to manage normal day-to-day
duties as per new protocols.
JANUARY 2021 HRA Today 13F&B
INDUSTRY
DELIVERY SSSG (SAME STORE SALES GROWTH) TO BE A KEY
DRIVER FOR THE ORGANISED F&B INDUSTRY (QSR CHAINS)
Organised QSR growth will remain strong within F&B led
by delivery SSSG and expansion of new stores
T
he organised F&B market existing QSR chains. Once the
is estimated to grow at a COVID dust settles, we believe
CAGR of 31% (FY19-24) there will be a huge pent up de-
as its share in the F&B industry mand for dine-in offerings, how-
is estimated to move up towards ever, this will only be a near term
50% in the same period. QSR phenomena; we expect that a
(Quick Service Restaurants) con- large portion of the SSSG growth
tributes 46% of the organised for QSR chains will come on the
F&B chain market which too is back of better delivery SSSG over
estimated to grow at a CAGR the medium to long term backed
of 22% over the next five years. by 1) favourable demographics in
Multiple triggers for this growth India 2) increased investments in
include 1) Entry of new QSR tech offerings by the QSR chains
brands in India 2) Expansion of which will enhance the overall
existing QSR chains 3) Higher delivery experience.
delivery SSSG growth within the
Exhibit 4: Acceleration of organized market over the last 5 years & expect
sharper growth going ahead
3,500 CAGR FY19 - 24P
31%
2,800
CAGR FY14 - 19
(INR bn)
2,100 14%
1,400
700
Karan Taurani
Vice President
Elara Capital. 0
FY14
FY15
FY16
FY17
FY18
FY19
FY24P
Research Analyst
Organized market
Source: Technopak Report, 2019, Elara Securities Research
14 HRA Today JANUARY 2021Exhibit 4: QSR constitutes 46% of the chain market
Chain market (%)
Pubs, bar café &
lounges
Café
7%
India’s online
6%
food delivery
market slated
Fine dining
restaurants
to grow 9.5%,
2%
Casual dining
which is highest
restaurants
34% among other
Quick service developed and
restaurants
46% emerging nations;
Frozen desserts & ice- India’s online
food delivery
cream
5%
Source: Technopak Report, 2019, Elara Securities Research
market size is USD
10bn consisting
Exhibit 4: QSR chain market expected to grow at 22% CAGR over FY19-24P
of two large
players – Swiggy
and Zomato; the
market is already
500 CAGR FY19 - 24P
22%
400 consolidated as
CAGR FY14 - 19
other players
like UberEats,
(INR bn)
300
20%
200 FoodPanda have
already been
acquired by the
100
0 large players.
FY14
FY15
FY16
FY17
FY18
FY19
FY24P
QSR - Chains
Source: Technopak Report, 2019, Elara Securities Research
India online food delivery market to outperform globally;
aggregators to help drive this growth
India online food delivery Zomato; the market is already the total F&B spend is mere 4%
market to outperform globally; consolidated as other players much lower than most of the
aggregators to help drive this like UberEats, FoodPanda have emerging and developed nations
growth already been acquired by the which have a large presence of
large players. Food delivery con- online food delivery. Platform
India’s online food delivery mar- tinues to be the largest segment to consumer service within food
ket slated to grow 9.5%, which is within start-up funding in India; delivery will account for almost
highest among other developed food delivery apps account for two thirds of the spends over the
and emerging nations; India’s ~83% of total funding in the next five years which shows the
online food delivery market food tech space. India’s online importance of aggregators in the
size is USD 10bn consisting of food delivery as a percentage of ecosystem.
two large players – Swiggy and
JANUARY 2021 HRA Today 15Exhibit 4: Retail startups with lions’ share in F&B pie Exhibit 67: Huge scope for online food delivery market
in India
Others: food
processing startups,
30% 14 13.0
12
9.4 9.5
10
(%)
8
6
4.0 4.3
4
2.0
2
0
Indonesia
China
India
Singapore
UK
US
Retail startups, 70%
Online food delivery as (% of F&B spend)
Source: April 2020 article in Startuptalky.com, Elara Securities Research Source: January 2020 BCG Report, Elara Securities Research
Exhibit 68: India’s online F&B market: growth drivers
Demand-side factors Supply-side factors
India is at a stage of rapid digital advancement with Food tech companies are providing discounts and value-added features to drive
online buyer base growing by 12% consumer satisfaction and loyalty
Food tech is one of the fastest growing eCommerce With a reach in more than 500 cities, Food tech firms continue to expand restau-
segments or internet-led businesses in terms of rant networks in these cities to provide a larger variety to consumers
reach and engagement
Consumer demand is propelled by rising need for Funding in the food tech space has grown by 35x in the past five years. Delivery
convenience, options on platforms, strong network models are the kingpins, but Cloud kitchens are growing rapidly
effect and changing consumer habits
Despite these developments, India’s food tech penetration lags global counter-
parts, and there exists significant potential to grow further
Source: January 2020 BCG Report, Elara Securities Research
Exhibit 47: Rising share of platforms & aggregators to consumer delivery market with Swiggy & Zomato
100
6.4
80 42.5
(%)
69.4
60
93.6
40
57.5
20
30.6
0
FY16 FY19 FY24P
Platform to consumer Restaurant to consumer
Source: Burger King DRHP, Elara Securities Research
Youth and other demographics will push online food delivery revenue
Youth audience is very import- try estimates, India’s median age online delivery growth are 1)
ant for driving online delivery will remain under 30 until CY30. rapid increase in the smartphone
in a country like India given the Further, the ordering frequency penetration 2) number of digital
usage of smartphone and on- and the order value is the high- transactions per capita (this is
line payment mechanism. The est for the young age group of still low for India, but with the
median age in India as on CY18 15-24 years which too works in advent of Whats APP payment
is 27.9 years as compared to 38 favour of the strong online deliv- (over 300mn user base), we be-
years in the other key markets ery growth in India. Other two lieve this too will move up sharp-
like China and US; as per indus- factors that work well for India ly in the medium term
16 HRA Today JANUARY 2021Exhibit 31: India has youngest population globally (FY19)
50
42.2
40.5 39.6
40 38.1 37.4
34.6
(yeats)
30 27.9
20
10
0
China
Canada
India
Singapore
USA
UK
Russia
Median Age
Source: Burger King DRHP, Elara Securities Research
Exhibit 31: Ordering frequency is highest at once a month & with highest spend per order of INR 120 for age-group
between 15-24 years(FY19)
1.0 0.9 125
120
0.8 0.7 120
115
(INR)
(nos)
0.6 115
110
0.4 0.3 105
105
0.2
100
0.0
15-24 years 25-34 years > 35 years 95
15-24 years 25-34 years > 35 years
Ordering-in frequency/Month Average spend per order
Source: Burger King DRHP, Elara Securities Research
Exhibit 49: Increasing smartphone penetration a catalyst to online delivery growth in India
40
36.2
34.1
35 31.7
29.8 29
30
26.3 26
25 23.2
(%)
21.2
20
15
10
5
0
CY14
CY15
CY16
CY17
CY18
CY19
CY20
CY21
CY22
Smartphone penetration in India
Source: Statista, Elara Securities Research
JANUARY 2021 HRA Today 17Exhibit 51: India with the fewest number of digital transactions per capita
900 782
750
600 474
(no.s)
450
300 179 149
97 79
150 34 22
0
Indonesia
India
China
Singapore
South Africa
USA
Russia
Brazil
Digital transactions per capita
Source: Burger King DRHP, Elara Securities Research
Online food delivery growth will be more volume led than value led
The average delivery fee on on- dia vs globally. We believe ticket we expect the aggregate ticket
line food delivery order in India size of online food delivery will size to remain stable. Aggrega-
currently is in the range of INR continue to remain high in the tors are currently charging a de-
25-30, which is justified, in our metro cities with scope for little livery fee of INR 25-30 which is
view, given the convenience fac- or no growth; however, the big- fair in our view and an increase in
tor, packaging charges & deliv- ger potential for the online food these delivery charges or a pric-
ery cost; thus, overall delivery delivery market will be increased ing led growth (delivery as a per-
charges are 6-7% of order size. volumes due to more expansion centage of ticket size) will only
However, it is still much lower in the tier-2/tier -3 markets by play out once the ticket size in-
than global average of 10-12%, aggregators. With ticket sizes, creases, which is still some time
given the lower ticket sizes in In- being lower in the smaller towns, away for India.
Exhibit 60: Delivery charges by India’s aggregator apps remains fairly low vs global peers
14
12
12
10
(%)
8 7
6
4
2
0
Globally India
Delivery charges as (% of ticket size)
Source: Company, Elara Securities Research
18 HRA Today JANUARY 2021Exhibit 59: Aggregator delivery charges as a % of order size drops as AOV jumps
significantly amid COVID-19
Swiggy Zomato
Orders above INR 149 Orders below INR 149 Orders above INR 149 Orders below INR 149
Standard delivery fee 26 36 29 29
Extra charges (distance fee, surge fee) 25 25
Total 26 36 54 54
Average order value (AOV) - pre-COVID 320
Average order value (AOV) - post-COVID 420
Standard delivery charges as % of AOV pre-
8.1 11.3 9.1 9.1
COVID (%)
Standard delivery charges as % of AOV post-
6.2 8.6 6.9 6.9
COVID (%)
Source: Company, Elara Securities Research
Organised QSR players have an edge in dealing with aggregators
QSR and other chain market share of ~22% to the aggregators revenue share arrangement with
based players in the F&B indus- which is much higher; over and aggregators as the former incurs
try have an advantage in dealing above this, new cloud kitchens the cost of delivery on their own
with aggregators due to a lower or standalone restaurants are and pay the aggregators only for
revenue share arrangement giv- being charged a revenue share customer acquisition. We believe
en 1) higher number of outlets of almost 30% by the aggrega- concerns persist for standalone
2) traction of higher revenue tors in the initial phase unless and new entrants in the F&B to
growth due to strong brand vis- the restaurant’s revenue reach- scale up online delivery on the
ibility. On the other hand, cloud es a certain threshold. Jubilant back of higher revenue share out-
kitchens and other standalone Foodworks (India Dominos) is lay.
restaurant has to pay a revenue the only player having the lowest
Exhibit 58: Domino’s with high bargaining power vs peers in terms of revenue share to
aggregators
35 30
30
25 23
20 18
16
(%)
15
10 7
5
0
Domino's Large McD & Cloud Others
coffee other kitchens
chains branded
QSR chains
Revenue share to aggregators
Source: Primary Research, Elara Securities Research
JANUARY 2021 HRA Today 19Exhibit 57: Comparative analysis of F&B delivery apps
Propriety apps Top aggregator apps
Domino’s McDonald’s KFC Burger King Pizza Hut BBQ Nation Zomato Swiggy Dunzo
Downloads (Playstore) 10 M+ 1 M+ 5 M+ 100 K+ 1 M+ 1 M+ 100 M+ 50 M+ 5 M+
Rating
App Store 4.6 2.4 2.5 4.6 1.8 4.8 4.6 4.2 4.7
Play Store 4.3 3.6 3.0 3.0 2.7 4.7 4.1 4.1 4.3
Number of Ratings
App Store 54K 322 462 58 65 626 1.5 MN 243.4K 57.2K
Play Store 504K 39K 26K 1K 3K 12K 4 MN 1 MN 124K
Ranking
App Store #3 #6 #4 #14 #8 #13 #1 #2 #5
Play Store #3 #6 #5 #12 #7 #17 #1 #2
Source: Google Play store & iOS Appstore, Elara Securities Research
NEW MEMBERS
T he Hotel and Restaurant Association of Western India (HRAWI) continues to expand its membership
base across the western reaches of India. In the recent past, the Association has added hotels,
restaurants, and other affiliates from Goa, Maharashtra, Gujarat and Madhya Pradesh among other
states. The Association’s continued efforts and support for the hospitality industry in the regions under
its ambit have helped its membership base grow exponentially.
HOTELS
Name of the Establishmet Address
Jail Road Opp Madina Building, Kutchery Chowk,Beside Garcha
Hotel Mahendra
Complex, Raipur, Chhatisgarh - 492001
Pacific Business Park, SA, Kandla National Highway, Mahendranagar,
The Fern Residency
Morbi, Gujarat - 363642
“DB Ozone, Next to Thakur Mall, Western Express Highway, Mira Road
Royal Hometel Suites
(East) - 401107
Railway Station Road, Junagadh, Gujarat –
Bellevue Sarovar Portico
362001
RESTAURANTS
Name of the Establishmet Address
Besa-Pipla Rd, Nilkamal Society, Manish Nagar, Somalwada, Nagpur-
Haldiram Planet Food
440034
20 HRA Today JANUARY 2021JANUARY 2021 HRA Today 21
APPOINTMENTS
H aving commenced her
career with one of the
leading luxury hotel chains of
The new assignment is in
addition to Thomas Abraham’s
role of AVP for Hyatt Hotels,
India, Thapliyal brings with Central India. Thomas brings
her a decade of housekeeping 27 years of experience in the
experience. She has ably led a hospitality industry and has
large housekeeping taskforce spent over 13 of those years
in her past. Thapliyal’s skill with Hyatt. He moves to
and detail to attention over Hyatt Regency Pune from the
Devina Thapliyal the years garnered through Thomas Abraham iconic Park Hyatt Hyderabad,
Director of her roles with varied luxury General Manager in the same capacity, to guide
Housekeeping properties has seen her rise Hyatt Regency Pune & the hotel to similar stature.
The St. Regis Mumbai through the ranks to her Residences Thomas started his hospitality
current leadership position. journey with the Oberoi
Her most recent role was as Hotels, Mumbai as Assistant
part of the pre-opening team of Banquet Manager soon after
one of the largest JW Marriott he completed his Diploma in
Hotels, JW Marriott Mumbai. Hotel Management in 1992
Having graduated from the from the prestigious Les
prestigious Oberoi School of Roches, Switzerland. Thomas
Management, she started her has played an integral part
role in housekeeping with The in bringing stability to the
Oberoi, New Delhi & Gurgaon operations, enhancing service
followed by a stint at the and product efficiency and
Vivanta by Taj Ambassador, establishing the objectives
New Delhi before her foray into and policies for some of the
Marriott International with the flagship Hotels around the
JW Marriott brand. country.
22 HRA Today JANUARY 2021D eep Preet Bindra, has rich
and diverse experience
panning over 17 years in the
In her new role Nikita Das
will take charge of overseeing
Marketing Communications
hospitality and services sector. for Grand Hyatt Mumbai
Bindra has worked in different Hotel & Residences, Andaz
capacities at different hospitality Delhi, Hyatt Regency
brands including some of Kolkata, Hyatt Regency
Marriott’s premium properties Chennai, Hyatt Regency
such as JW Marriott at Aerocity Lucknow, Hyatt Regency
in New Delhi and Marriott Nikita Das Ahmedabad, Hyatt Raipur
Deep Preet Bindra Whitefield in Bengaluru. His Cluster Director of and Hyatt Place Hampi. She
General Manager multi-dimensional experience Marketing has been associated with the
Courtyard by in different roles in Marriott Hyatt Hotels Marketing Communications
Marriott, Ahmedabad International and other brands, & Advertising industry for
(Ramdevnagar) has helped him carve a niche over a decade now and brings
in bringing about operational with her insightful learning
excellence. Bindra is an alumnus and experience gained across
of Delhi University and has national and international
pursued post-graduation in brands. Das began her career
business management from with Ogilvy advertising
Indraprastha University. in Mumbai in 2009 as an
Assistance Account Executive.
Her hospitality career started
Mukherjee brings with him as Marketing Executive for
over 12+ years of rich and IHCL hotels – The Taj Palace,
varied experience in sales New Delhi followed by a
and marketing. Mukherjee cluster role for Marketing and
holds strong sales and Public Relations at Marriott
revenue management skills International, Bangalore until
and a thorough knowledge recently.
of the hospitality market.
Prior to this, he has worked
with reputed brands such as
Sudeep Mukherjee Crowne Plaza Kathmandu
‘Market Director of Sales Soaltee (IHG Pvt Ltd), Grand
Sayaji Hotel Indore Mercure Bangalore (Accor
Hotels Pvt Ltd), Marriott
T he newly opened hotel is
Marriott International’s
sixth property in Ahmedabad.
Hotels India Pvt Ltd, ITC Rathore brings to the new
Limited – Hotels Division property, a rich and diverse
and many more. experience in hospitality
sector spanning over 17 years.
An alumnus of Institute of
Dev Thakur has 15+ years of Hotel Management in Jaipur,
experience in world’s finest Jitendra began his career at
Jitendra Singh
hospitality brands. He brings Oberoi Rajvilas, Jaipur in Oc-
Rathore
to the table, his expertise tober 2003. Prior to being part
Executive Chef
in fast paced environment Courtyard by Marriott,
of the pre-opening team at
and high volume operations Sindhu Bhawan Road, Courtyard by Marriott, SBR,
with multiple styles of Ahmedabad Jitendra was the executive
service and has a long chef at Courtyard by Marriott,
exposure to food & beverage Raipur. He has also worked in
operations of luxury hotels, various capacities with various
Dev Thakur destination resorts, upscale properties of national and in-
Director of Food & & midscale hotels. Prior to ternational hospitality brands,
Beverages this, he was associated with including Taj Rambagh Palace,
Sayaji Hotel Indore multinational chains, such Jaipur; Hyatt Regency, Pune;
as Marriott International, Hyatt Palace Goa and The
The Leela Palaces, Hotels & Claridges Hotel Surajkund,
Resorts Hyatt International, Delhi-NCR.
Hilton Hotels and Accor
Hotels in India.
JANUARY 2021 HRA Today 23BRANDS
BRANDS
MIRAKLE VITAMIN C DRINK ABT forays into health drink product with Mirakle Vitamin C drink
Mirakle has been launched by Coimbatore-based ABT Limited in
the market. This mango flavoured drink is claimed to be a preventive
supplement that can be consumed to boost one’s immunity, and comes in a
Tetra Pack.
The company claims, through this drink, the body will be enhanced with
enough tools to handle any infection either viral or bacterial; it will aid in
managing toxins in one’s body and other associated diseases and it is an
immunity enhancer to help the body to cope with any external or internal
threat.
SUNFEAST YIPPEE!
Sunfeast YiPPee! creates a new instant noodles category, ‘Noodles in a
‘Noodles in a Bowl’
Bowl’
Sunfeast YiPPee launched a new consumer experience through Quik-
Mealz that offers noodles in a bowl. The offering brings a welcome change
in the segment in the country as instant noodles will now be available to
consumers in a bowl format. Following innumerable trials conducted to
ensure a superior instant noodle experience, the product was launched
in a bowl format with a broad container base which makes it easy to mix
and consume noodles, and a lid to ensure no heat escapes the bowl in the
preparation process which guarantees evenly cooked noodles. The product
range has been specially crafted to match the evolving lifestyle require-
ments of young adults who are constantly seeking convenient options,
without compromising on the taste.
IMMUNITY BOOSTING MILK, Heritage Foods launches immunity boosting Ashwagandha milk
ICE CREAMS HERITAGE FOODS
After immunity boosting Ginger, Tulsi and Turmeric variants of milk,
Heritage Foods has launched ready to drink immunity booster Ashwagand-
ha Milk loaded with Ayurveda properties. It contains herbal extract Withania
Somnifera blended with milk. Ashwagandha combined with milk is a centu-
ries old Ayurveda remedy for numerous ailments. It is known for its variety
of therapeutic activities and is one of the effective stress busters among
Ayurveda Herbs, which ultimately boosts inner strength and immunity. It
increases vitality, combined with various anti-viral effects. The sterilised
homogenised flavoured toned milk has a shelf life of 90 days and needs no
refrigeration till it is open. It can be consumed warm or chilled as preferred.
For better effect drinking warm milk is advisable with a microwave of up to
30 seconds. The company says it is free from artificial preservatives .
NATURAL DRY FRUIT MITHAIS
D-Alive unveils organic, no sugar, low carb natural dry fruit mithais
D-Alive has unveiled a range of organic, no sugar, no gluten, vegan, low
carb and GI and 100 per cent natural dry fruit mithais. The company claims
these sweets are not only void of all negatives but also have a whole boost
of nutrition to help nurture your body and mind and soul further and that
using selective ‘no nasty’ organic, ultra low GI, nutrient-dense, slow re-
leasing ingredients, this superfood leaves you feeling satisfied. The range
includes Shahi Kaju Barfi, Vegan Cashew and Rose Bites, Almond Cashew
Praline, Vegan Walnut Peanut Butter Barfi, Energy Paak.
24 HRA Today JANUARY 2021JACKFRUIT MEAT Wakao Foods launches Jackfruit Meat, hygienically processed & pack-
aged
Wakao Foods launched its very first jackfruit meat offering with a vision
of benefiting the planet. With the launch of its vegan and eco-friendly
range, the company highlights the lesser-known superfood of the South,
Jackfruit. Being incredibly versatile and high in fiber content, the humble
Jackfruit is the ideal inclusive food that is perfect for every dietary choice.
It has a unique meat-like texture that makes for a guilt-free vegan and
gluten-free alternative with restricted use of GMOs for a healthier choice. It
is low in calories, fat and carbs as well, making it naturally acceptable by all.
The delicious range of the Jackfruit Meat is curated to suit different tastes,
from meat lovers to fitness enthusiasts there is something for everyone. The
Ready to Cook varieties include the Raw Jack, which can be used as a meat
substitute in any recipe for a decadent vegan alternative and the Jack Burg-
er Patty, which makes cheat meals healthy in a never seen before avatar.
The Ready to Eat varieties include the Teriyaki Jack,that is perfectly paired
with a slider or as a Frankie to enhance its flavors, the BBQ Jack,that makes
for a mouth-watering filling for wraps and the Butter Jack ,that is the go-to
choice to whip up a quick meal along with a side of some steaming rice.
YUMMIANO HEALTHY CEREALS Yummiano presents munchies made from healthy cereals
Yummiano presents a wide range of munchies made from healthy cereals
like Rajma, Moong dal, Brown rice, Ragi, banana, kathal and many more
variants providing taste with many health benefits like weight loss, blood
sugar control, improving skin health, good source of fibre, lowers choles-
terol, lowering blood pressure, improving digestion and so on as claimed
by the manufacturers. According to the company, the brand is catering to
everyone, and even people at any age suffering with any lifestyle health is-
sues who want to enjoy good snacks. Their large variety of products include
Rajma Chips , Moong Dal Chips, Brown rice chips, Banana Chips, Ragi
Chips, Kathal Chips and Corn Dots
BIKANO MULTIGRAIN CHIPS
Bikano launches multigrain chips in two appetising flavours
Bikano launched two variants of multigrain chips for health conscious
food lovers and patrons. Under the brand name Treatos the brand has po-
sitioned the multigrain products, named Chatak Masala and Tangy Tomato,
as a healthier alternative to the conventional potato chips. Bringing togeth-
er the goodness of an assortment of grains including rice, wheat, corn and
pulses, the brand aims to give the food lovers the sheer joy of savouring
the crispiness and crunchiness in terms of taste of regular potato chips
while also taking care of their nutritional requirements. The two products
are available through the brand’s wide network of retail and modern trade
outlets both within the country and outside.
GROVER CHÊNE GRANDE RE-
SERVE CHARDONNAY Grover Zampa Vineyards launches Grover Chêne Grande Reserve Char-
donnay
Grover Zampa Vineyards introduces Grover Chêne Grande Reserve Char-
donnay which is a white wine aged for 9 months in French oak barrels. This
gives it a rich creamy texture with a toasty flavour and hints of vanilla. Ac-
cording to the company, made from premium Chardonnay grapes, this wine
is the best expression of Indian terroir and exhibiting the subtle and elegant
aromas of nectarine, hazelnuts, vanilla, and crème brûlèe, this delectable
wine consists of concentrated flavours of apple, pear, and green plums.
JANUARY 2021 HRA Today 25NEWS
Hotels expand into untapped destinations as Thermal Screening
travellers look for offbeat locations Mandatory For
Guests At Goa Hotels
Hotels and Resorts in Goa have
been directed to mandatorily use
thermal guns in order to screen
their guests, Chief Minister Pra-
mod Sawant said. Sawant also
said that family members should
not delay testing and admission
of persons at home, suffering
A s a growing number of In-
dian travellers are looking
to explore offbeat, non-tourist
ward and a growing number of
travellers would seek vacations
at previously unexplored lei-
from Covid-19 like symptoms in
order to bring down the Cov-
id-19 death rate in the coastal
and non-crowded destinations sure destinations, with safety, state. “At tourism places like
for leisure trips, leading hotels cleanliness and privacy being beaches, hotel or party sites so-
brands are expanding their their top priorities. Outbound cial distancing should be main-
footprint in unexplored and Indian luxury travellers are also tained,” Sawant said, adding that
drive-to destinations to cater to fueling this demand, as they Goa needed to be cautious about
this growing demand. For seek exclusive vacations within the new wave of infections not
instance, Sarovar Hotels & Re- the country due to uncertain- just in Indian cities, but also in
sorts, which manages over 90 ties related to international Europe.“The infection spreads
hotels in 55 destinations across travel. faster in places which have se-
India and overseas, recently It is reported that the hotels vere cold and pollution because
added Sarovar Portico at Sasan of Sterling Holidays Resorts, the illness is related to the chest
Gir in Gujarat, which is at a one of India’s leading experien- and lungs. We do not have a
driveable distance from Ah- tial holiday brand in Pallaveli severe cold here in Goa, but we
medabad. This year, the Sarovar in West Godavari (Andhra need to be careful in the months
group also opened new hotels Pradesh), Anaikatti and Ra- of December and January when
in Bodhgaya (Bihar), Panipat jakkad (in Kerala) are seeing it can get chilly,” Sawant said.
(Haryana), Somnath (Gujarat) a huge traction from leisure Sawant said that Goans should
— all within driveable distanc- travellers over the last few make efforts to bring the mor-
es from nearby cities. months with access to thrilling tality rate down to zero
It is reported that while ho- adventures and wildlife.
tels in metros such as Delhi,
Mumbai, Chennai and Kolkata
Reports indicate that people
are also looking at jungle lodg-
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are not seeing much traction, es. For them, places like Kanha
smaller destinations such as (Madhya Pradesh) and Sariska
Vrindavan (despite being a (Rajasthan), which are relative-
religious destination) and lei- ly less known jungle lodges, are
sure destinations like Bhimtal doing exceptionally well. Ster-
(Uttarakhand), Palampur and ling Nature Trails (adventure
Mashobra (Himachal Pradesh), resorts) located at Durshet,
which are drivable destinations Sajan, Dabhosa and Kundalika
from Delhi are doing extremely areas of Maharashtra are some
well. of the drivable destinations
Industry experts expect that close to Mumbai and Gujarat
leisure travel, especially to mo- which are picking up traveller
torable destinations, will show attraction ever since it was reo-
a steady increase going for- pened after the lockdown.
26 HRA Today JANUARY 2021No much cheer for hospitality and travel industry this New Year
The advance bookings for hotels
like Lemon Tree “are weak”
whereas for Sterling resorts,
the occupancy is higher at
resorts near metro cities. Oyo
Rooms has been able to book
only 40 per cent of its rooms
for December. Rattan Keswani,
Deputy Managing Director,
Lemon Tree, said that while
demand at the moment for the
hospitality sector is extremely
Changing rules of quarantine MakeMyTrip, EaseMyTrip and weak, it was unfair to forecast if
for different states, second wave Thomas Cook, travel bookings it would pick up or not because
of Covid-19 in others make life have been slashed by 50-70 per of the looming uncertainties.
difficult for the industry. There cent despite discounts. Hotel As per industry reports, the
was no Christmas cheer for the bookings at MakeMyTrip for hospitality players may not even
hospitality industry amidst the Christmas and New Year see a correction in the ARRs as
the Covid-19 pandemic as a period stoo at a third of that in they continue to remain 30 per
lion share of rooms at Indian the same period last year, while cent lower compared to the same
hotels and resorts remained Thomas Cook has been able to time last year. For Oyo, there
unoccupied during the last sell 65 per cent of its inventory. has been a 20-25 per cent drop
week of December, according EaseMyTrip has seen a steep 35 in rates of premium segments
to industry estimates. Even per cent decline in bookings on a across business and leisure
for travel companies like year-on-year basis. locations.
Home delivery of food turns new bread and butter for top hotels
Accor Group’s Sofitel has seen
a 132 per cent jump since May
on a month-on-month basis.
ITC Hotels, which too has seen
a substantial growth, believes
hotels can aim for food delivery
revenues of up to 25 per cent.
Industry experts expect that
the trend is here to stay with
ancillary revenues being the
new focus for hotel chains, as
they have realized that these
initiatives not only help generate
additional revenue but can also
Top-end hotels’ plan to make & beverage segment revenues in help expand clientele. The home
up for the loss in business due the second quarter came from delivery segment has helped
to the pandemic through home food home delivery. many brands gain considerable
delivery of food and services is traction and opened up newer
InterGlobe Hotels generated
paying off. For Indian Hotels, avenues of brand marketing and
a revenue of Rs. 4.5 lakh last
the owners of Taj group of distribution for their hotels.
month from food delivery, while
hotels, 15 per cent of the food
JANUARY 2021 HRA Today 27IHCL opens Taj Skyline in Ahmedabad, Gujarat
tural landmarks in Taj Skyline introduces Shamia-
the city. Strategically na, the popular all-day diner, to
located at a comfortable Ahmedabad – its third outpost
driving distance from after Mumbai and Dubai. Guests
the airport, important can also enjoy Pan Asian cuisine
commercial centres as at Nonya or relish international
well as Gandhinagar and local comfort food at Emper-
– the state capital, Taj or’s Lounge.
Skyline is a 315-room
Located on the banks of the
contemporary luxury
Sabarmati River, Ahmedabad
hotel offering pan-
is the largest city in the state
I
oramic views of the
ndian Hotels Company’s of Gujarat. The historic part of
city’s skyline. The hotel’s design
(IHCL) iconic brand, Taj, the city is India’s first UNES-
captures the evolving spirit of
opened its new hotel in CO Urban World Heritage site.
the city, drawing subtle inspira-
Ahmedabad, Gujarat. Soaring With the addition of this hotel,
tions from the local design and
over 18 storeys, Taj Skyline is an IHCL will have thirteen hotels
culture in its interiors. In line
elegant addition to Ahmedabad’s in Gujarat, including one under
with its philosophy of raising the
historic and modern architec- development.
bar of the culinary landscape,
Mumbai civic body proposes to waive INR 9
Spree Hospitality
crore payable by Hotel Taj Mahal Palace
on expansion drive;
to launch 8 hotels
requirement for which
the road and footpath are
under the brand by
required to be barricaded.
March 2021
According to BMC’s
proposal for waiver that
is set to be tabled in
the upcoming standing Spree Hospitality, headed by
committee on Wednesday, Keshav Baljee, plans to open
Hotel Taj Mahal Palace 8 new properties by March
has occupied around 800 2021. The brand is planning
T
he Brihanmumbai square metres (sqm) of to introduce Spree Boutique
Municipal Corporation public road and over 1,100 sqm hotels in Haridwar, Bengaluru,
(BMC) has proposed to of footpath for which over INR and Dehradun. The brand is
waive over INR 9 crore payable 10.18 crore is payable. also on the verge of launching
by Hotel Taj Mahal Palace to the its mid-market product, ZiP by
civic body for using the public Of the INR 10.18 crore, BMC
has proposed to waive around Spree Hotels brand in Manali,
road outside the hotel and Gurugram, Bengaluru and
barricading parts of the footpath INR 8.85 crore for occupation
of footpath in complete as Goa. The brand plans to launch
outside the luxury hotel citing 8 hotels and total 322 keys
security requirement. Hotel Taj requested by Hotel Taj Mahal
Palace citing that the exercise in these cities before March
Mahal Palace near Gateway of 2021. Seeing a strong uptick
India in Colaba has barricaded a was being undertaken for
security reasons and not for in domestic tourism, especially
certain portion of the road and destinations located within
footpath outside its premises commercial purposes. For the
remaining INR 1.33 crore, BMC short distances of key metros,
citing security reasons after they plan to open hotels in
the 26/11 terrorist attacks in has proposed to give 50% waiver
to Taj Mahal Palace. locations like Haridwar, Manali,
2008. The Mumbai Police has Dehradun, and Goa.
acknowledged the security
28 HRA Today JANUARY 2021You can also read
