Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks

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Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks
®

Mack                Anthem
In it for the long haul
                                                           ®

Pandemic pivot
Uptime Center powers through obstacles to help customers

Mack® LR Electric
A look at how Mack is electrifying trucking

100 years strong                                           Vol. 1 2021
Mack Canada celebrates a century on the road
Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks
CONTENTS
     Your Passion.                                                                                                                                                               On the cover: Ryan Mabe,
                                                                                                                                                                                 general manager for Reliable Carriers
                                                                                                                                                                                 Photos by Kirk Zutell

     Our Gear.                                                                                                                                                                      2 Viewpoint
                                                                                                                                                                                    Living through history

     Perfect                                                                                                                                                                        2 Headlights
                                                                                                                                                                                    Mack® Granite® mixer donated to
                                                                                                                                                                                    Concrete Industry Management program

     Combination.                                                                                                                                                                   Bergey’s Truck Centers named 2020
                                                                                                                                                                                    Dealer of the Year

                                                                                                                                                                                    AAA Zoellner Materials featured in Mack’s
                                                                                                                                                                                    RoadLife 2.0

                                                                                                                                                                                    Mack debuts custom NASCAR Salutes wrap
                                                                                                                     MACK SUPERLINER
                                                                                                                     BLACK TSHIRT
                                                                                                                     M4446                                                          10 On Business
                                                                                                                                                                                    Mack Uptime Center continued critical
                                                                                                                                                                                    customer service despite COVID-19
                                                                                                                                                                                    obstacles

                                                                     MOOVER MACK RIDE-ON                                                                                            At Work
                                                                     WOODEN TOY TRUCK                                                                                               12 Reliable Carriers increases fuel
                                                                     M2909 RED                                                                                                      efficiency and driver satisfaction with
                                                                     M2910 GREEN                                                                                                    Mack Anthem

                                                                                                                                                                                    16 Chief Express chooses Mack Anthem

                                                                                                                                        Mack
                                                                                                                                                                                    to power its growth

                                                                                                                                                                                    20 White Oak credits Mack Anthem for
                                                                                                                                                                                    recruiting and retaining drivers

                                                                                                                                        Anthem
                                                                                                                                                                                    22 On Equipment
                                                                                                                                                                            ®       Mack building LR Electric trucks for
                                                                                                                                                                                    refuse industry

                                                                                                                                                                                    24 Taillights

                                                                                                                                                                    4
                                                                                                                                                                                    24 2021 Calendar Winners
                                                                                                                                        Anthem delivers fuel                        26 100 years strong
                                                                                                                                        economy, safety, driver                     Mack Canada celebrates a century on
                                                                                                                                                                                    the road
                                M3689 TRAILER HITCH
                                M0078 HOOD ORNAMENT                                                                                     comfort and retention                       28 In production
                                      KEYCHAIN                                             MACK BULLDOG CAMP MUG
                                                                                           M1177 GREY                                                                               RVO ramps up Mack MD
MACK TUMBLERS                                                                              M1179 WHITE
M7318 BULLDOG STAINLESS STEEL
                                                                                                                                                        Reliable Carriers
                                                                                                                                       12                                   26
M1183 PERFORMANCE COUNTS TERVIS
                                                                                                                                                          increases fuel
                                                                                                                                                               efficiency                                                Mack Canada
                                                                                                                                                               and driver                                                   celebrates
                                                                                                                                                             satisfaction                                                 a century on
                                                                                                                                                              with Mack                                                       the road
        MACK B61 DAY CAB & VINTAGE TRAILER    MACK CAPS                                           MACK AC/DC BACK IN BLACK
        1:64 SCALE                            M2439 BLACK & YELLOW                                SUPERLINER DIECAST 1:64 SCALE
        M1566                                 M2309 GREY                                          M1547
                                              M2440 TAN

 FREE SHIPPING THROUGH JULY CODE: BULLDOGFAN                                                     MACKSHOP.COM                                                                                          2021 V1 | BULLDOG | 1
Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks
VIEWPOINT                                                                                                                                                                                                                                                HEADLIGHTS
Living through history                                                                                                                                                                                                                                                      AAA Zoellner
                                                                                                                                                                                                                                                                            Materials Inc. latest
                                                                                                                                                                                                                                                                            company featured in
                                                                                                                                                                                                                                                                            Mack’s RoadLife 2.0
                                                                                                                                                                                                                                                                            AAA Zoellner Materials Inc., a
                                                                                                                                                                                                                                                                            family-owned and operated concrete
                                                                                                                                                                                                                                                                            and building materials company,
                                                                              Mack donates Mack® Granite®                                                                                                                                                                   takes the spotlight in the eighth epi-
                                                                              mixer to Concrete Industry                                                                                                                                                                    sode of Mack’s RoadLife 2.0 series.
                                                                                                                                                                                                                                                                               The company, founded in 1994 and
                                                                              Management auction                                                                                                                                                                            based in Imperial, Missouri, has long
                                                                                                                                                                                                                                                                            been a dependable and innovative

                                                                              M     ack Trucks announced it will continue its support of the Concrete
                                                                                    Industry Management program by donating a Mack Granite® mixer
                                                                              for the annual CIM Auction. The auction, to be held on June 9 during the
                                                                                                                                                                                                                                                                            provider of concrete mixes in the St.
                                                                                                                                                                                                                                                                            Louis metropolitan area and currently
                                                                                                                                                                                                                                                                            operates an all-Mack fleet, including
                                                                              World of Concrete 2021 convention at the Las Vegas Convention                                                                                                                                 Mack® Granite® concrete mixers and

O
        ne year ago, we used this space to celebrate the 100th anniver-       Center, is the primary fundraiser for CIM programs and helps to support                                                                                                                       dump trucks, Mack TerraPro® con-
        sary of Bulldog magazine (and the 120th birthday for Mack             educational programs and fund scholarships.                                                                                                                                                   crete boom pumps and Mack
        Trucks). A lot happened in that first hundred years, but this past       “Mack Trucks is proud to again support the CIM program and the                                                                                                                             Pinnacle™ day cabs.
year has been unforgettable.                                                  development of future industry professionals,” says Tim Wrinkle, Mack                                                                                                                            AAA Zoellner Materials recently out-
   All of us at Mack hope that you and your families have remained safe
and healthy, and our hearts go out to those who have suffered from the
                                                                              construction product manager. “As a leader in the construction seg-
                                                                              ment, Mack understands the valuable skills and insights that CIM’s pro-
                                                                                                                                                                  N.J. Bergey’s Truck Centers                                                                               fitted two of their Mack Granite model
                                                                                                                                                                                                                                                                            mixer trucks with Mack mDRIVE™ HD
pandemic. Now that effective COVID-19 vaccines are widely available,
there is a whiff of optimism in the air.
                                                                              grams offer students, creating well-rounded leaders and workers, ready
                                                                              for the demanding and competitive concrete industry.”
                                                                                                                                                                  named 2020 Dealer of the Year                                                                             automated manual transmissions.
                                                                                                                                                                                                                                                                            “The guys actually rave about them,”
   Mack, its dealers and customers faced and overcame many chal-
lenges. There was a massive, sudden disruption of all aspects of soci-
ety and the economy. There was also a renewed appreciation of the role
                                                                                 Attendees of World of Concrete 2021 may bid on the Mack Granite
                                                                              during the silent and live auctions. The Mack Granite is backed by a
                                                                              60-month/250,000-mile Mack Engine Plan 2 extended warranty, and the
                                                                                                                                                                  T  he Mack Trucks 2020 North American Dealer of the Year is Bergey’s Truck Centers of
                                                                                                                                                                     Pennsauken, New Jersey. Mack made the announcement during its annual dealer meeting,
                                                                                                                                                                  which was conducted virtually this year.
                                                                                                                                                                                                                                                                            says Patrick Zoellner, vice president
                                                                                                                                                                                                                                                                            of AAA Zoellner Materials. The com-
                                                                                                                                                                                                                                                                            pany recently followed up with an
trucks and truck drivers have in society. Thanks to all of you who took       model will be delivered free to the auction winner anywhere in the con-               “The Bergey’s team grew its market share, made investments to improve customer support and              order for four model year 2022 Mack
the necessary precautions and went to work every day and kept trucks,         tiguous United States.                                                              has strongly supported the rollout of the Mack® MD Series,” says Jonathan Randall, Mack Trucks            Granite mixers.
drivers and the economy moving.                                                  The vehicle up for auction, a Mack Granite Axle Forward model bridge             senior vice president of North American sales and commercial operations. “Bergey’s Truck                     “My husband always said it’s the
   As a manufacturer, Mack had to quickly learn how to build trucks while     formula mixer, is powered by a 375-horsepower Mack MP®7-395C                        Centers’ strong performance on behalf of their customers and the Mack brand rightfully earned             workhorse. That’s the truck we need
protecting employees from the coronavirus. Most of the rest of the com-       engine, with a 14-speed Mack mDRIVE™ HD automated manual trans-                     them this distinction, and we look forward to an equally successful 2021.”                                for the area we’re in,” says Patricia
pany had to adjust to working from home, while still getting the job done.    mission and Mack front and rear axles. Paired with the Mack Granite                   Mack awards Dealer of the Year to a dealer that continues to grow their business, is highly             Zoellner, co-founder of AAA Zoellner
An article in this issue of Bulldog highlights how Mack’s Uptime Center       and Mack Cornerstone™ chassis is a McNeilus FLEX Controls                           rated by customers for satisfaction, and consistently exceeds business targets for sales, parts           Materials. “The service, the wear, the
team continued to support customers — even with the disruption caused         Bridgemaster Mixer, featuring an 11-cubic-yard M80 Series drum                      and leasing.                                                                                              tear, everything, the longevity of life
by the pandemic, as well as a few challenges from Mother Nature.              donated by McNeilus.                                                                  Bergey’s has been in business for 97 years. Family-owned and operated, Bergey’s runs 10 truck           with a Mack truck. He loved it. He
   We’ve also faced an extraordinary rebound in the truck market and                                                                                              centers throughout Pennsylvania, New Jersey, Delaware and Maryland.                                       couldn’t say enough good about
global supply chain disruptions which have challenged and constrained                                                                                                                                                                                                       Mack.”
production. It’s a challenge we meet on a daily basis and we’re holding
ground. Even still, with all craziness, we brought a new production facil-
                                                                              Mack Trucks to open
ity in Salem, Virginia, online and began commercial production of the         electric vehicle training hub
Mack MD series of medium duty trucks. The new MD has been well
                                                                              in California                                                                   Mack® Command Steer system now                                           Mack debuts custom NASCAR Salutes
received by customers and is making a name for itself.
   Innovation didn’t stop with the Mack MD, as evidenced by the pro-                                                                                          available for Granite® axle back models                                  wrap in honor of U.S. military
duction start of the highly anticipated Mack LR Electric. This ground-
breaking product signals a paradigm shift for commercial trucks with
the introduction to what we refer to as eMobility. An interview with
                                                                              M     ack announced it will open a training facility for its Mack LR Electric
                                                                                    model in Hayward, California, supporting customers in the Western
                                                                              United States and Canada with comprehensive electromobility courses             M    ack® Command Steer, Mack’s active steering system that
                                                                                                                                                                   reduces driver fatigue, is now in production in Mack                F   or the fourth
                                                                                                                                                                                                                                           consecutive
Mack’s experts shows how the LR Electric is ushering in a new age.            and training to begin on June 1.                                                Granite® axle back models.                                               year, Mack Trucks
   The Mack Anthem and its driver-centric design is the cover story of           The training facility will serve as the flagship location for Mack’s LR        The Command Steer system combines an electric motor with               has unveiled a new
this issue. Since the Anthem was introduced, it has steadily gained a         Electric training, says Jonathan Randall, Mack Trucks senior vice presi-        the Mack Granite model’s hydraulic steering. Sensors outfitted           custom-designed,
reputation as a complete driver’s truck and a fuel efficiency monster.        dent of North American sales and commercial operations.                         throughout the truck collect data on the terrain, driver inputs and      military-themed
   This past year, all our employees have done a tremendous job, and I           The 9,600-square-foot space will eventually offer courses 50 weeks a         environmental elements. The Command Steer system processes               wrap for one of
want to thank them for their efforts, past, present and future.               year and feature the same training tools found at the 425 dealer loca-          this data more than 2,000 times per second, then provides vari-          NASCAR’s 10
   I also want to thank our dealers and all their employees, who have         tions throughout the U.S. and Canada. The first week of training will           able steering effort through its electric motor, applying additional     Mack Anthem®
once again proved their commitment to our industry and our mutual             focus on battery-electric vehicle safety training, and though subsequent        torque as needed to make it easier for the driver to keep the            models as part of
customers. And finally, thank you to our customers who, along with            weeks’ courses are still being finalized, sessions are expected to include      truck steady on its desired route. Command Steer also sup-               2021’s NASCAR
Mack, have always known how essential they are to the economy and             more training on battery-electric vehicle operation and repair, as well as      presses uneven terrain, countering the steer force on pesky pot-         Salutes Together
their communities. We’re all part of a great family and tradition, one we     diesel training and parts sales and warranty fundamentals.                      holes and dips and reducing the kicks from the truck’s steering          with Coca-Cola
all proudly share.                                                               “We will have the same setup as dealers, so trainees are utilizing the       wheel.                                                                   campaign.
   Mack has been up to a lot in the past year. Please enjoy the first issue   same safety equipment, electrical repair tooling and electric chargers as         This significantly reduces the physical demands on drivers,            Incorporating all
of Bulldog’s second century.                                                  they would be at their dealer location,” says Scott Behe, senior manager        says Tim Wrinkle, Mack construction product manager.                     five branches of
                                                                              of training support for the Mack Trucks Academy. “Mack works to make            “Jobsites have uneven road conditions, which contribute to               the United States Armed Forces into its design, the winning wrap was
Jonathan Randall                                                              the training process efficient and effective, offering multiple courses at      wear and tear on the driver,” Wrinkle says. “Mack Command                selected by fans online. “It’s an honor for Mack to once again be a part of
Senior Vice President                                                         different times to meet the most demand while also simulating a real-           Steer has been shown to reduce driver effort by 85%, improving           NASCAR’s recognition of military heroes and their families,” says John
North American Sales & Commercial Operations                                  world work environment.”                                                        jobsite safety and driver productivity.                                  Walsh, Mack Trucks vice president of marketing.

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Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks
COVER STORY

Mack
Anthem              ®

In it for the long haul

    Fuel economy, safety, comfort and driver retention
    were top considerations in the Anthem’s design —
              and it delivers that and more.
           By Denise L. Rondini

R
             yan Mabe, manager of Reliable         we ordered 10 more 2021 Anthems,” he says.       marginal costs, according to the 2020           can be difficult to provide an average fuel     Federal has 23 trucks and 42 drivers pulling
             Carriers in Manchester, Tennessee,      These positive reviews line up with customer   American Transportation Research Institute.     economy number because of the various duty      doubles, operating primarily with team driv-
             says they took a chance in 2019       feedback since the launch three years ago.       Diesel fuel prices have been low for several    cycles and applications, the aerodynamic        ers, with its tractors averaging 4,500 to 5,500   “Drivers really
             when buying five 2020 Mack
             Anthems to add to their over-the-
                                                     “When we talk to fleets, the Anthem’s key
                                                   features they focus on are fuel economy, total
                                                                                                    years but recently there has been an upward
                                                                                                    trend. As of early May 2021 the average price
                                                                                                                                                    improvements made to the Anthem in 2018
                                                                                                                                                    resulted in a 3% fuel economy gain, with
                                                                                                                                                                                                    miles a week. Loads run from Atlanta to
                                                                                                                                                                                                    California and Atlanta to Oregon as well as up
                                                                                                                                                                                                                                                      appreciate the
road fleet. They had not been running any Mack®    cost of ownership, safety and anything           of diesel had increased to $3.186 per gallon,   another 6.5% gain if the Anthem is spec’d       and down the East Coast.                          Anthem’s bigger cab
trucks, so this new purchase had a very specific   revolving around driver acceptance and com-      according to data from the Energy               with the MP®8HE powertrain package,               Mabe, with Reliable Carriers, tracked the
goal. “We wanted to evaluate how well they per-    fort,” says Stu Russoli, Mack Trucks’ highway    Information Administration. The good news       Russoli says. And the new GHG21 MP8-HE          Anthem’s fuel economy against other trucks.       and the upgraded
formed and what the level of driver acceptance
was,” Mabe says. The Anthems exceeded their
                                                   product manager.                                 is that Mack Trucks had a laser focus on
                                                                                                    fuel economy when designing the Anthem
                                                                                                                                                    engines in production this year get and addi-
                                                                                                                                                    tional 3% fuel economy.
                                                                                                                                                                                                    “Many of the over-the-road Anthems average
                                                                                                                                                                                                    in the 7+ mile per gallon range, with the high-
                                                                                                                                                                                                                                                      amenities.”
expectations with fuel economy, safety, uptime                                                      for long-haul operation. Mack optimized            Kyle Behnke, CEO and founder of United       est at 7.82 mpg in the first quarter of 2021.
and enthusiastic driver response to the trucks’    Fuel economy matters                             the Anthem for aerodynamics, including          Federal Logistics Inc., says he saw a .75 mpg   That’s impressive,” Mabe says.
                                                                                                                                                                                                                                                                               Kennan Hill,
                                                                                                                                                                                                                                                       president and owner of Chief Express
creature comforts. “Based on head-to-head          While prices will always fluctuate, fuel         the hood, roof, chassis fairings, mirror        improvement in fuel economy when switching        To help customers understand the potential
comparisons with other truck manufacturers,        accounts for 24% of a fleet’s average            covers, front bumper and air dam. While it      to Anthems from another truck brand. United     fuel savings, Russoli says Mack offers a Fuel

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Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks
MACK ANTHEM

                                                                                            Economy tool allowing fleets to input specs           Bendix Wingman Fusion 2.0 comes with                the ones used in long-haul runs in Ohio,
                                                                                            for several variations of a new Mack truck         bumper-mounted radar and a road-facing                 Kentucky, Louisiana and Texas.

                        Raising Hell
                                                                                            they are considering and then compare the          windshield camera to accurately recognize the             Additional safety features on the Mack
                                                                                            fuel economy of the new asset to that of an        necessary data. In mid-2021, Fusion 2.0 with           Anthem include a sloped hood for superior visi-
                                                                                            existing Mack truck. “We can actually run          an optional driver facing camera becomes               bility, a passenger side peep window, three
                                                                                            simulations of where they are going to be run-     available on Mack vehicles. The camera                 points of entry and exit, full length grab handles,
                                                                                            ning the trucks and tell them what they can        records when an incident such as hard braking          slip resistant steps, an optional parking brake

                        J
                              amie “Hellbent” Hagen has owned and operated                  expect their fuel economy to be with a new         or an alert is detected. “I think drivers are start-   alarm, door mounted entry (puddle) lights and
                              Aberdeen, South Dakota-based Hell Bent Xpress since           Anthem,” Russoli says. “This is not a general      ing to accept cameras on the vehicles,” Russoli        optional orange seat belts. To make it easier
                              2013. He replaced a Mack® Pinnacle™ with a new Mack           fuel economy number, but rather a number           says, “because the video from the camera often         and safer for drivers to complete their pre- and
                        Anthem® in 2019, added another Anthem in 2020 and has               that is specific to the fleet and the conditions   can exonerate a driver as being at fault for an        post-trip inspections, ground reachable light
                        more on order to eventually operate a total of nine Anthems.        in which it operates and specific to the vehi-     accident by showing that a vehicle cut too             controls and a ground reachable pre-trip light
                        Hagen, a social media influencer in the trucking industry with      cle’s duty cycle.”                                 close in front of them, for example.”                  check switch are included as well.
                        12,500 Twitter followers and an active LinkedIn account, uses                                                             Stan Mitchell, director of maintenance for
                        his platforms to spread the word about all things Anthem,                                                              White Oak Transportation, says his trucks are
                        including his quest for extreme fuel efficiency. Hagen              Cutting-edge                                       spec’d with Wingman Fusion because of the              Driver comfort
                        employs four drivers whom he trains and rewards for driving
                        efficiently.
                                                                                            safety technology                                  added safety. “There are some features that            and acceptance
                                                                                                                                               allow you to know you have a wingman looking
                           “When the wind is in the right direction and I’m fully loaded,   Safety was a key concern during the design         out for you,” he says. White Oak operates 244          While the competition for drivers remains
                        I can hit 11 mpg and empty, 12-13 mpg. Last summer, my              and manufacturing of the Anthem. Bendix            power units out of its headquarters in Decatur,        fierce, incentives like the Mack Anthem go a
                        90-day average was 9.98 mpg. That shows me and my driv-             Wingman Fusion 2.0 is standard on the              Alabama. Mitchell says 90% of the units are            long way toward recruiting and retention.
                        ers what’s possible.”                                               Anthem. It integrates advanced safety tech-        Macks, with Anthems being the majority and             Perks such as comfortable seats and
                           Hagen says he loves the Anthem sleeper. “It’s like a little      nologies — radar, camera and brakes — into
                        house: quiet, dark, roomy and totally driver friendly with cub-     one driver assistance system, including elec-
                        bies and a comfortable mattress.”
                           He’s looking forward to his new Anthems with Mack
                                                                                            tronic stability control, collision mitigation
                                                                                            technology and lane departure warning. The
                                                                                                                                               “The comfort in the sleeper is very important in
                        Command Steer. “It’s going to be a gamechanger. You won’t
                        overcorrect because it makes minute changes to your
                                                                                            system alerts drivers when they are getting
                                                                                            too close to a vehicle in front of them or
                                                                                                                                               long-haul team driving operations.”
                        steering.”                                                          departing their lane, and takes proactive                                               Kyle Behnke, CEO and founder of United Federal Logistics
                                                                                            action if the warnings are ignored.

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MACK ANTHEM
                                                                                                                                                                                             trailers. Hill says the Anthem’s appear-        web-based service-management system
                                                                                                                                                                                             ance, pulling power and fuel economy            that helps expedite repairs to maximize
                                                                                                                                                                                             attracted him to the vehicle. “They pull so     uptime. Many Mack dealers also have
                                                                                                                                                                                             much better and ride so much better —           stepped up their service game by becom-
                                                                                                                                                                                             everything about them is better — than          ing Certified Uptime Dealers with fast lane
                                                                                                                                                                                             other makes of trucks.” The drivers really      uptime bays for repairs that take less than
                                                                                                                                                                                             appreciate the Anthem’s bigger cab and          four hours to complete —another time and
                                                                                                                                                                                             the upgraded amenities. “When we hire a         money saver for Mack Anthem customers.
                                                                                                                                                                                             new driver, they want the Anthem, and              Having access to dealers with certified
                                                                                                                                                                                             sometimes I don’t have enough of them           Mack technicians is especially important
                                                                                                                                                                                             available, so I tell them they have to wait     to fleets in long-haul operations. Mack’s
                                                                                                                                                                                             their turn.” That problem will be elimi-        dealer network stretches across the U.S.
                                                                                                                                                                                             nated because soon Chief Express will           and Canada with 428 full-service loca-
                                                                                                                                                                                             operate 100% Anthems.                           tions, and many more service only points,
                                                                                                                                                                                               “Mack really did its homework with the        so customers can be confident that
                                                                                                                                                                                             Anthem, and our drivers are very happy          should a problem arise, it will be taken
                                                                                                                                                                                             with them.”                                     care of by a Mack dealer. “Our dealers are
                                                                                                                                                                                               Behnke too liked the way the Anthem           investing in their dealerships and spread-
                                                                                                                                                                                             looked but was really sold on it when his       ing their footprint in order to match where
                                                                                                                                                                                             manager drove it and talked about how           people are transporting goods and to
                                                                                                                                                                                             smooth the truck operated. “He said it          make sure long-haul Anthem fleets have
                                                                                                                                                                                             was comfortable when he was on the              access to Mack-certified technicians and
                                                                                                                                                                                             highway driving at 60 miles per hour and        genuine Mack parts no matter where they
                                                                                                                                                                                             really liked how quiet it was in the cab.”      are,” Russoli says.
                                                                                                                                                                                               Because United Federal Logistics oper-           Behnke says that in addition to the
                                                                                                                                                                                             ates with team drivers, Behnke invested         Anthem’s looks and power, what attracted
                                                                                                                                                                                             in premium mattresses. “The comfort in          United Federal Logistics to it was the
                                                                                                                                                                                             the sleeper is very important in long-haul      Mack dealer network, the Uptime Center,
                                                                                                                                                                                             team driving operations. Being able to          “and all the things on the servicing end.
                                                                                                                                                                                             rest is key for team drivers because one        Overall, it was a good match for us.”
                                                                                                                                                                                             of you is going to be sleeping while the           Mitchell, too, was impressed with the
                                                                                                                                                                                             other is driving.”                              support from the Mack dealer network
                                                                                                                                                                                               Behnke sees the Anthems as good               and “the support we got from every layer
                                                                                                                                                                                             driver retention tools because of how           of the organization. Anybody can sell you
                                                                                                                                                                                             comfortable and reliable they are.              a truck, but the support and partnership
                                                                                                                                                                                               Johnny Bragg has been driving an              are what is really important.”
                                                                                                                                                                                             Anthem for Reliable Carriers for three
                                                                                                                                                                                             years and finds the mattress to be as
                                                                                                                                                                                             good as his at home. “I love this truck, it’s   Total cost of ownership
                                                                                                                                                                                             so comfortable, plenty of top room,             No matter how fuel efficient, safe or com-
                                                                                                                                                                                             everything is within arm’s reach,” he says.     fortable a truck is, fleets have to realize a
                                                                                                                                                                                             Bragg, with nearly 4 million safe driving       good return on their investment. The total
                                                                                                                                                                                             miles under his belt, says the Anthem           cost of ownership must fit into their busi-
                                                                                                                                                                                             turns heads wherever he goes. “Every            ness model. Some elements of TCO are
                                                                                                                                                                                             time I stop to fuel, a driver comes up and      easy to determine: the initial purchase
                                                                                                                                                                                             asks me about my truck.”                        price of the truck, the financing costs, the
                                                                                                                                                                                                                                             cost of maintenance, the truck’s fuel
                                                                                                                                                                                                                                             economy, even the resale value. But TCO
                                                                                                                                                                                             Delivering maximum                              goes way beyond those hard costs and
                                                                                                                                                                                             uptime                                          includes other factors that may be more
                                                                                                                                                                                                                                             difficult to quantify — like the support of
                                          mattresses, good ergonomics and streamlined         eliminate the driver having to reach to acti-    they get in them, they comment on how         Any time a truck has to be taken out of         the dealer network, the time saved by
                                          storage are greatly appreciated by drivers, espe-   vate common devices.                             nice it was to have everything at their       service on a long-haul run, the fleet’s pro-    being able to do over-the-air updates, the
“Many of the over-the-                    cially those who drive over the road.                  The Anthem’s Co-Pilot is a driver display     fingertips.”                                  ductivity and driver satisfaction drop. And     ability to get minor maintenance or

road Anthems average                                                                          that gives the driver key trip information at
                                                                                              a glance. “That includes speed and mile-
                                                                                                                                                  Russoli adds, “Everything we designed
                                                                                                                                               in the Anthem was done with the driver in
                                                                                                                                                                                             nothing is more frustrating than having to
                                                                                                                                                                                             take a vehicle out of service for a software
                                                                                                                                                                                                                                             repairs performed quickly, and the role of
                                                                                                                                                                                                                                             the truck in driver retention.
in the 7+ mile per                        Ergonomics                                          age, and mDRIVE information. It shows if         mind.”                                        update. Mack Over The Air allows Anthem           When factors like those are added
                                          Mack, taking a page from the passenger car          the engine brake is on and if cruise control                                                   customers to make unlimited parameter           together, operating Anthems gives fleets
gallon range, with the                    industry, moved some of the controls previ-         is activated, allowing drivers to keep their
                                                                                                                                               Appearance, power and
                                                                                                                                                                                             updates without having to bring the truck       a great TCO for their long-haul

highest at 7.82 mpg in                    ously located on the dash to the stalk.
                                          Windshield wiper controls are on the left-
                                                                                              eyes on the road,” Russoli says. Co-Pilot is
                                                                                              also integrated with Bendix Wingman              creature comforts
                                                                                                                                                                                             in for service. Fleet-activated OTA is stan-
                                                                                                                                                                                             dard on the Anthem and allows authorized
                                                                                                                                                                                                                                             applications.
                                                                                                                                                                                                                                               Russoli says that when a customer is
the first quarter of                      hand stalk, along with the turn signal and
                                          high beam lights. “And on the right stalk we
                                                                                              Fusion. When the vehicle is in operation, it
                                                                                              displays all the needed traffic information      “The Mack Anthems just work better for
                                                                                                                                                                                             fleet personnel to implement software and
                                                                                                                                                                                             parameter updates themselves when and
                                                                                                                                                                                                                                             considering the pros and cons of the
                                                                                                                                                                                                                                             Anthem for their long-haul fleet, he will
2021. That’s                              have the engine brake, which you can tog-           directly in front of the driver, how far ahead   us all the way around,” says Kennan Hill,     where it is convenient. For instance, long-     walk them around and point out every-
                                          gle from low to medium to high,” Russoli            the next vehicle is, speed limit, warnings       president and owner of Chief Express.         haul drivers can update their Anthems           thing the Anthem has to offer. “Our goal
impressive.”                              says. “It also has controls for the Co-Pilot        and braking alerts.                              The Seagrove, South Carolina, truckload       while on one of their rest breaks or during     with the Anthem was to offer great fuel
                                          display. Radio controls, Bluetooth and                 Behnke first tried the Anthem as a rental     carrier hauls 35,000 loads a year in 34       their 34-hour reset. OTA eliminates the         economy, enhanced safety features and
Ryan Mabe, manager of Reliable Carriers
                                          cruise control are now on the steering              and said some of his drivers were skeptical      states with their fleet of 75 tractors — 65   need to schedule time in the shop. Another      extreme driver comfort. The Anthem
                                          wheel.” These changes were designed to              about the cockpit’s configuration. “Once         of which are Anthems — and 300-plus           benefit for fleet managers is Mack ASIST, a     delivers on all of that and more.”

8 | BULLDOG | 2021 V1                                                                                                                                                                                                                                      2021 V1 | BULLDOG | 9
Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks
Spring forward
  ON BUSINESS                                                                                                                                            “There were times that vendors were no lon-
                                                                                                                                                       ger allowing drivers to ride with them to com-
                                                                                                                                                       plete a tow service, for instance,” Skrzecz                  “I think the spirit and the
                                                                                                                                                                                                                                                                                “We’re mostly still working remotely,” Skrzecz
                                                                                                                                                                                                                                                                                says, though now some limited onsite work is
                                                                                                                                                       says. “So, we had to act as a liaison between
                                                                                                                                                       the customer and the vendor and the driver
                                                                                                                                                                                                                   intent of how we operate                                     being conducted at the Uptime Center.
                                                                                                                                                                                                                                                                                Gustafson says he believes the Uptime Center
                                                                                                                                                       onsite to make sure that those drivers were                 has been maintained                                          will eventually return to more normal opera-
                                                                                                                                                       taken care of. We reached out, contacted the                                                                             tions, though it may be a hybrid situation. The
                                                                                                                                                       customer team and tried to set that communi-                throughout, whether we                                       center has made the most of the pandemic sit-
                                                                                                                                                       cation between all parties to make sure that
                                                                                                                                                       the driver would be taken care of.”
                                                                                                                                                                                                                   were physically or                                           uation in the meantime. “I think the spirit and
                                                                                                                                                                                                                                                                                the intent of how we operate has been main-
                                                                                                                                                         The COVID-19 backdrop also made things                    remotely located next to                                     tained throughout, whether we were physically
                                                                                                                                                       more complicated dealing with tow, repair                                                                                or remotely located next to each other,”
                                                                                                                                                       and other vendors that work with the Uptime                 each other.”                                                 Gustafson says. The point, he notes, is to
                                                                                                                                                       Center, since those businesses saw some                                              Magnus Gustafson,                   “ensure that these resources are available to be
                                                                                                                                                       detrimental effects just as other sectors did.                                                                           pulled in to solve customer issues in real time.”
                                                                                                                                                                                                                          vice president of aftermarket quality
                                                                                                                                                         “There were times, particularly early on                                                                                  While converting the Uptime Center to a
                                                                                                                                                                                                                               and assurance for Mack Trucks
                                                                                                                                                       when states were shutting down, that it was                                                                              fully remote operation took ingenuity and
                                                                                                                                                       very difficult to get vendors out for services,”                                                                         unearthed some challenges, the center’s hard
                                                                                                                                                       Skrzecz says.                                                                                                            work was evidenced in service numbers. “At
                                                                                                                                                          However, due to their extensive preferred                he explains. “And they are essentially sur-                  the beginning of the pandemic, we rose to
                                                                                                                                                       vendor network they were able to work through               rounded by other experts in various depart-                  the all-time highest number of customer rat-
                                                                                                                                                       most of those issues. She says the vendors                  ments and are within arm’s reach from the                    ing,” Skrzecz says. “I think that speaks vol-
                                                                                                                                                       certainly did their part as well to offer support.          warranty team, the technical support team,                   umes to what the customers were
                                                                                                                                                       They communicated via text and calls with the               and within arm’s reach from the reliability                  experiencing on the other end — that contin-
                                                                                                                                                       drivers as they remained in their trucks.                   group that looks at product issues and so                    ued support — as they themselves were fac-
                                                                                                                                                         As well as the Uptime Center may have been                forth. So, having access to all these people                 ing uncertainty and the impact of COVID-19.”
                                                                                                                                                       able to adapt during the COVID-19 pandemic,                 within a quick ‘get out of the chair and ask a                  The customers agreed that the Uptime
                                                                                                                                                       the center’s collaborative philosophy may not               question,’ that’s kind of the concept of the                 Center functioned with their best interests
                                                                                                                                                       be as well fulfilled in a remote work scenario,             Uptime Center.”                                              during a difficult time. In fact, Skyrecz says
                                                                                                                                                       says Magnus Gustafson, vice president of                      While that in-person collaboration was not                 they received a flood of positive comments

Pandemic pivot
                                                                                                                                                       aftermarket quality and operations at Mack.                 available at the time, the center managed to                 from customers who expressed how apprecia-
                                                                                                                                                         “Our Mack OneCall team is designed as a                   get through the worst of it because of the his-              tive they were that “we were still working and
                                                                                                                                                       customer-facing group, all sitting together,”               tory of working well together.                               available to support them.”

How the Mack Uptime Center continued
its critical customer service despite
COVID-19 obstacles
By Aaron Marsh

                                                 Early days
W
          hen COVID-19 restrictions hit busi-                                                         “In a very short amount of time, we all had to
          nesses in spring 2020, Mack Trucks     Skrzecz says that because they already had         leave the building, go home, make sure we
          had a complicated imperative: Keep     weather-related procedures on hand meant           were equipped to take calls from home, make
the Uptime Center up and running, all while      Uptime Center employees were primed to             sure we were equipped with backup equipment
following the rapidly changing COVID-19          work remotely. Much of what was needed to          as needed — whatever that looked like — and
guidelines. No small ask, considering the        satisfy COVID-19 remote work requirements          get support from our IT department, again
Mack Uptime Center in Greensboro, North          was was already in place, but they still had to    remotely,” Skrzecz says.
Carolina, is open 24 hours a day, seven days     figure out how to succeed in the long term.          “We were doing a lot of driving of equipment
a week, 365 days a year, and is crucial to the      “We had to pivot quickly, to set agents up      out to agents to make sure that they could
smooth operation of Mack customers.              to support the customer and be able to pro-        maintain the level of support that our customers
  While planning for the unexpected is part of   vide continued and uninterrupted support for       need, on the phone and working in cases,” she
the Uptime Center’s mission, this global pan-    the customer during those initial days of          recalls. The objective was “to keep everyone
demic was unlike anything they had faced         COVID-19,” Skrzecz says.                           safe but also address the need of being able to
previously. However, the center’s disaster          “Some of the challenges that we faced           work from home in the event of whatever equip-
plans provided the framework for a success-      revolved around equipment and potential            ment failure or Internet outage that we might
ful pivot and the severe weather playbook        Internet outages,” she notes. “We sent agents      face,” Skrzecz says. “And we enacted contin-
was converted into an action plan.               home with extra equipment, and our IT team had     gency plans along with backup plans.”
  “We’re continually providing support for a     to mobilize to make sure we had proper               The Mack Uptime Center provides an array
breakdown event or an unplanned event for        resources.” She says operations managers           of services for customers, including working
our customers,” says Kim Skrzecz, director of    helped drive equipment out to agents’ homes, all   with a number of vendors to provide towing
uptime support at Mack. “And then, suddenly,     while everyone was observing proper personal       and roadside repair services. The collaboration
we’re hit with the consequences of working in    protective equipment (PPE) and social distance     with vendors led to some difficulties in the       Director of uptime support Kim Skrzecz, left, and training delivery specialist Justine Kelly review a customer support case at the Mack Uptime Center in Greensboro,
a pandemic environment.”                         protocols at those equipment handoffs.             COVID-19 era.                                      North Carolina, in March 2021.

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Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks
AT WORK

                                                                                                                                                the truck looks like. And then, if you can take    over windshield, window and sleeper.             The purchasing process
                                                                                                                                                what it looks like and mesh that with the crea-      “Mack trucks continue to be dependable         Mabe says they typically try to turn over
                                                                                                                                                ture comforts and then also the performance        within our fleet with drivers praising each      trucks every five years and trailers every 10 to
                                                                                                                                                on the road, it serves as a recruiting tool —      newer model more and more. Whether it is         15 years. When making a new purchase
                                                                                                                                                because if you can get all those at the highest    the handling, the improved interior creature     decision they run through a detailed process,
                                                                                                                                                level, then it’s going to draw people in,” Mabe    comforts, or simply the stylish profile on the   including creating spreadsheets to monitor
                                                                                                                                                says.                                              Mack Anthems; these trucks are becoming          costs such as fuel and maintenance and
                                                                                                                                                  Mabe, who came to Reliable Carriers from         one of the most popular trucks in our fleet,”    information such as warranty data and driver
                                                                                                                                                the finance and banking industry, puts stock       Mabe says.                                       acceptance. He says he values the services
                                                                                                                                                in driver opinion, but he’s also committed to
                                                                                                                                                making fact-based decisions on an invest-
                                                                                                                                                ment as large as a new truck. The company

Adding Anthems
                                                                                                                                                operates 107 trucks and nearly 350 dry van             Johnny Bragg, company
                                                                                                                                                                                                       driver for Reliable Carriers,
                                                                                                                                                trailers and employs 83 drivers. The five new          loves the comfort and
                                                                                                                                                Anthems were an immediate hit but still had            power of the Anthem.
                                                                                                                                                to pass muster with all the criteria before they
                                                                                                                                                eventually ordered 10 more 2021 Anthems —
                                                                                                                                                and recently placed another order for an
                                                                                                                                                additional 10.

Reliable Carriers’ drivers appreciate increased
                                                                                                                                                  The new Anthems look professional with
                                                                                                                                                their Glacier White paint, and powered by
                                                                                                                                                MP®8 445 hp Super Econodyne engines and

comfort and safety with Mack Anthem®                                                                                                            Mack mDRIVE™ 12-speed automated man-
                                                                                                                                                ual transmission with grade gripper. The
                                                                                                                                                Anthems are SMARTWAY certified with a full
                                                       Story by Carolyn Mason                                                                   aerodynamics package. Safety features
                                                        Photos by Kirk Zutell                                                                   include Bendix Fusion 2.0 and disc brakes,
                                                                                                                                                while the units are also equipped with Mack’s

W
         hen Justin Henderson, second-          These were Reliable Carriers’ first over-the-   and that’s where the Anthem really stood out.   Over The Air software and parameter remote
         generation leader of Reliable        road Mack® trucks. Once they arrived, the           Ryan Mabe, manager of Reliable Carriers,      download technology.
         Carriers, saw the Mack Anthem® at    process of evaluating the new purchases           says he’s always interested in what drivers       The driver-popular interior is a 70-inch
an industry trade show, his interest was      began. They took a hard look at criteria such     have to say about the equipment — and they      stand-up sleeper, with premium steel-gray
piqued and he decided to buy five 2019 mod-   as cost of ownership, fuel efficiency, mainte-    were completely sold on the new Mack            interior trim, upgraded matching seats, power
els to add to his family-owned Manchester,    nance, safety and dealer relationship. But one    Anthems.                                        mirrors and windows, SiriusXM, refrigerator
Tennessee-based fleet.                        of their top criteria was driver acceptance,        “Drivers are always concerned about what      prep, full-size bunk and blackout curtains

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Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks
AT WORK

David Steele has been a
company driver for Reliable
Carriers for 12 years.

                                                                                                                                                                                                     Chad Whitmore,
                                                                                                                                                                                                     shop foreman for
                                                                                                                                                                                                     Reliable Carriers,
                                                                                                                                                                                                     works on an Anthem.

                                such as Mack OneCall™ that             Fuel economy and driver                                Drivers overwhelmingly report that they enjoy    Anthem for Reliable Carriers the past three
                                keep the trucks rolling and                                                                driving the Anthems and note that they like the     years. “I tell everyone that I sleep in this truck
                                reduce costly downtime.                acceptance                                          exterior look and the interior creature comforts.   five days a week and the mattress is as com-
                                   “Because Mack wasn’t known          Fuel economy is critical for the profitability of   “They gave positive feedback on the way the         fortable as mine at home.” Bragg has been
                                as having an over-the-road             the company and for the drivers who want to         truck handled, the power that the engine was        driving for 25 years and has nearly 4 million
                                truck, this was an unexpected          earn their fuel bonus.                              putting out, and how comfortable the mattress       safe miles over his career. He believes the
                                chance to really look at the             Mabe says they evaluate fuel efficiency on        and steering wheels were,” he says.                 Anthem is better than any of the other trucks
                                Anthems and a chance to grow           a weekly basis. “In fact, the numbers came in          “Just the feel, sitting in the cab. Everything   he’s driven because of the roomy interior,
                                our partnership with McMahon           for the newest 2021 Mack Anthem, and they           is right there around the driver in that cockpit    ease of driving and how well it pulls.
                                Truck Centers-Nashville,” Mabe         are averaging 7.3 mpg, compared to our              of the truck, so just convenient. Steering
                                says. Jeff Tilley, the general         other OEM that’s getting roughly 7.0 mpg.           wheel controls at their fingertips, they could
                                manager, and Nick Triola and the       Many of our over-the-road Anthem trucks             tell that truck was built around an OTR             Moving forward
                                sales team get Mabe’s praise.          average in the 7s on miles per gallon with the      driver,” Mabe says.                                 Reliable Carriers, started by Justin
                                “They’ve taken care of and won         highest at 7.82 mpg. Our local and dedicated                                                            Henderson’s father, Frank Henderson, in
                                us over.”                              Anthem trucks are very close to 7.0 mpg.                                                                the early 1980s, was able to stay the
                                   Triola says that relationship is    That’s something that five years ago we             Driver feedback                                     course through the pandemic. Mabe says
                                key to the continuing opportu-         would have never expected,” Mabe says.              David Steele, a driver for Reliable Carriers        that while it was a little tough during the
                                nity to supply and spec Anthems          In addition to the spreadsheets, Mabe             since 2009, says he loves the maneuverability       shutdown, the business quickly bounced
                                for Reliable Carriers. “Our rela-      believes that talking to the drivers is one of      and power of the truck. “When other drivers         back.“For us, we had the immediate drop
                                tionship with Reliable Carriers is     the best ways to make the final decision            see it, they always comment that it’s a sharp       — so it was a V pattern if you’re looking at
                                really a strong one. This is a rela-   about the pros and cons of all the equipment.       truck. I like how Reliable Carriers keeps us in     how our business flowed through the year.
                                tionship business, and earning         “For me, being new to the industry and being        such good equipment and recommend other             I think that was the end of June, early July
                                trust is a big factor for us. It       asked to monitor the specs and to make rec-         drivers to come work here,” he says.                when that reverse peak went through, and
                                takes time to earn trust. For us,      ommendations, there’s no better person than           “Other drivers just swarm me at the fuel          then it really came back, stronger than
                                it’s a partnership and we love         someone who’s spending six days a week in           station, asking about the Anthem,” says             ever. It was almost like we were making up
                                that,” Triola says.                    the truck.”                                         Johnny Bragg, who has been driving an               for time lost.”

       14 | BULLDOG | 2021 V1                                                                                                                                                               2021 V1 | BULLDOG | 15
Mack Anthem In it for the long haul - Pandemic pivot - Mack Trucks
AT WORK

Chief Express Director of
Maintenance Lynn Watson, left,
and President Kennan Hill, middle,
work with TranSource Territory
Manager Jeremy Almond. “We
only have one thing to sell, and
that is service.” Hill says.

Chief Express chooses                                                                    By Denise L. Rondini, photos by Kirk Zutell

                                     A
                                            successful fleet is the result of choices.    carrier while still catering to the small cus-     Express full time. The fleet now has 75 trac-

Mack Anthem to
             ®                              Choosing the right shippers, the right        tomer niche.                                       tors and more than 300 trailers, hauling in 34
                                            freight lanes and the right employees,          Kennan Hill, president and owner of the          states, mostly running out and back routes,
                                     for starters. Chief Express had a choice when        Seagrove, North Carolina-based fleet, started      with the furthest going to Dallas and
                                     it came to its trucks, and it chose the Mack         the company in 1995 in support of the family       Minneapolis.

power its growth
                                     Anthem®.                                             furniture manufacturing business. He started         In the early days, furniture was the main-
                                        From its beginnings as a furniture hauler,        with one truck, grew the business and even-        stay of the fleet, “but then the recession hit
                                     Chief Express has grown into a diversified           tually left furniture manufacturing to run Chief   and much of U.S.-based furniture

16 | BULLDOG | 2021 V1                                                                                                                                   2021 V1 | BULLDOG | 17
AT WORK

Mechanic Daniel Crabtree, sitting behind the wheel of a Chief Express Mack Anthem®, speaks with mechanic Josh Anderson.

manufacturing went overseas, so we had to           year the entire fleet will be Mack Anthems.       available” (note: the Anthem was launched in        automated manual transmission and a 3.08 rear           Hill says the fleet prides itself on the appear-   Anthem’s advantages. Hill notes Anthem’s
start diversifying,” Hill says.                       Its experience with the Anthem goes back        2017). “We said yes and so had an inside track      axle ratio. Chief Express transitioned to            ance of its equipment and believes that the           reliability and maintenance are good: “We
   Today Chief Express still hauls furniture, but   further than most fleets. “We were lucky,” Hill   on how good it would be.”                           mDRIVE in 2017 and had a smooth switchover.          equipment itself is a great selling tool. “A per-     seem to work on this less than other stuff over
also dry food, tobacco, paper products, cloth-      says. “Mack came to us and asked us if we            Chief Express drivers say they like the bold     “We haven’t had a stick in the fleet for a year or   son in a shipping department will see our trucks      the years.”
ing, building materials and recycled products.      wanted to test the Anthem before it became        look and the finish of the Anthem. “The Anthem      two,” Hill says.                                     on the road and will contact us and ask us to            Mack OneCall™ has been a reliable
“Because we are so diverse, when one area                                                             is a drivers’ truck.” Hill says. We had a lot of      “Drivers prefer Mack power over other trucks.      see if we can handle their business or ask us to      support for reducing and managing down-
falls off another area usually picks up and that                                                      Pinnacles and the inside of the Anthem was a        Drivers would rather have the Mack over the          submit a quote.”                                      time, while TranSource provides the parts for

                                                    “The Anthem is
helps us stay profitable,” he says.                                                                   complete makeover. The new cab helped a lot         competitors. The Anthem works better for us all         Hill was first introduced to Mack trucks by the    fleet maintenance. “TranSource came in and
   “We only have one thing to sell, and that is                                                       of the bigger guys when the Anthem came out,        the way round. We had other trucks, but they         local dealer, TranSource. Because Chief               offered us a good product at a good price,
service. That is the only ‘product’ we have; we                                                       both sleeper and cab. Everything became big-        have not been as good.”                              Express is a smaller fleet, Hill says they were       and were able to meet our service needs as
always deliver good service.” A big component
to Chief Express delivering that good service is
                                                    a drivers’ truck.”                                ger and better, more insulated in the cab, every-
                                                                                                      thing was quieter, everything about it was an
                                                                                                                                                            In fact, “The biggest challenge is when you
                                                                                                                                                          have some guys who leave, and (then) come
                                                                                                                                                                                                               having trouble getting good service at the deal-
                                                                                                                                                                                                               erships for its previous makes of trucks. “We
                                                                                                                                                                                                                                                                     far as getting us the parts we needed deliv-
                                                                                                                                                                                                                                                                     ered when we needed them. That is how the
its trucks, 65 of which are Mack Anthem mod-                                                          improvement.”                                       back, as we’ve had a few in the last couple of       were seen as bait and not as the big fish in the      relationship started.”
                                                                                Kennan Hill,
els. In the past, Chief Express operated other                                                           Chief Express has dialed in its spec over time   months. They know what we run and they’ll            pond,” he explains.                                      He adds, “TranSource has been a good
                                                        president and owner of Chief Express
makes of trucks, but since 2013 has been add-                                                         and now has a sweet spot: 445 hp Mack MP®8          request a Mack. And they’ll have to drive some-         Chief Express does all its own maintenance         partner to us. It seems like our success story is
ing Mack trucks to the point that within the next                                                     with a 12-speed overdrive Mack mDRIVE™              thing else until we get some more.”                  in house, and technicians also like the               only getting better every year.”

18 | BULLDOG | 2021 V1                                                                                                                                                                                                                                                           2021 V1 | BULLDOG | 19
AT WORK                                                                                                                                                                           all work very hard to reach those goals.”
                                                                                                                                                                                        “We worked in collaboration with Mack
                                                                                                                                                                                                                                      more you see the units the more investment
                                                                                                                                                                                                                                      you get in them from service advisers, your

                                                                                                                                                         “Having good,
                                                                                                                                                                                    and used our historical maintenance informa-      technicians, your drivers. Everyone involved
                                                                                                                                                                                    tion to determine a trade cycle that made         with the truck becomes more invested in

                                                                                                                                                         well-maintained            sense for us,” Mitchell says. “And when I say
                                                                                                                                                                                    worked with Mack I mean everyone at Mack
                                                                                                                                                                                                                                      looking after it when they see it often. They
                                                                                                                                                                                                                                      become more invested in the performance of

                                                                                                                                                         equipment has              including engineers, salespeople, service
                                                                                                                                                                                    advisers, regional reps — everyone.”
                                                                                                                                                                                                                                      the unit.”
                                                                                                                                                                                                                                        “Having good, well-maintained equipment

                                                                                                                                                         helped White Oak              He adds, “What we learned is that this is
                                                                                                                                                                                    the peak trade-in cycle where we get the best
                                                                                                                                                                                                                                      has helped White Oak recruit and retain driv-
                                                                                                                                                                                                                                      ers,” Mitchell says. “I have heard drivers over
                                                                                                                                                         recruit and retain         out of our trucks. And we keep up on the
                                                                                                                                                                                    maintenance so when we go to trade our
                                                                                                                                                                                                                                      and over, ‘If I am not rolling, I am not making
                                                                                                                                                                                                                                      money,’ so we do our best to keep them roll-
                                                                                                                                                         drivers.”                  units we get a higher trade value. Other fleets
                                                                                                                                                                                    are looking to buy White Oak units when they
                                                                                                                                                                                                                                      ing.” Mitchell attributes the fleet’s intense
                                                                                                                                                                                                                                      focus on maintenance as a reason its trucks
                                                                                                                                                                                    become available.”                                — and drivers — keep rolling. “Preventive
                                                                                                                                                         Stan Mitchell, director       The dedication to maintenance is part of       maintenance is pretty much mandated,” he
                                                                                                                                                         of maintenance for         the partnership of support White Oak has          says. “If you ignore maintenance, it will eat
                                                                                                                                                         White Oak Transportation   with Mack. White Oak participates in what         your lunch and leave your drivers so frus-
                                                                                                                                                                                    Mitchell calls a pre-paid maintenance pro-        trated they will seek out other fleets that have
                                                                                                                                                                                    gram that sets maintenance intervals and          better equipment. Equipment is up there on
                                                                                                                                                                                    schedules and requires that maintenance be        the top of the list for retention of drivers.”
                                                                                                                                                                                    performed by a Certified Mack Technician. In        Mitchell credits Mack for playing a large
                                                                                                                                                                                    the case of White Oak this is a technician        role in the White Oak’s success. “I interact
                                                                                                                                                                                    from its local dealership, Nextran, that works    with the dealership multiple times a day and
                                                                                                                                                                                    out of one of the service bays at White Oak’s     they play a large role in our operation and
                                                                                                                                                                                    location. “That is very convenient for us         with Mack we have developed a partnership
                                                                                                                                                                                    because we do not have to shuttle a truck 20      of support.”
                                                                                                                                                                                    minutes away especially when you consider           He adds, “We’ve built a relationship to
                                                                                                                                                                                    that sometimes that 20 minutes can stretch        where if I call them they know I need some-
                                                                                                                                                                                    into an hour and a half,” Mitchell says.          thing. These days everyone is stressed
                                                                                                                                                                                       He explains that the maintenance program       because of e-logs, COVID, fuel prices, etc.
                                                                                                                                                                                    means White Oak trucks gets seen more             Having a partnership of support with our cus-
                                                                                                                                                                                    often. “You see the trucks more frequently        tomers and with Mack helps us to keep doing
                                                                                                                                                                                    and on a more consistent basis. I think the       our best.”

A partnership
                                                                                                                       Mike Limbaugh, founder of
                                                                                                                       White Oak Transportation

                                                                                                                                                                                                                                                   Stan Mitchell, director

of support
                                                                                                                                                                                                                                                   of maintenance for
                                                                                                                                                                                                                                                   White Oak

White Oak Transportation supports its customers
and credits its partnership with Mack for its success.
By Denise L. Rondini, photos by Kirk Zutell

S
      ince White Oak Transportation started in    believes if you don’t take care of your cus-        did so with used vehicles. Today he operates
      1999, Mike Limbaugh, founder, and his       tomers someone else will, so he is driven by        280 trucks and buys new trucks on a five-
      team have built the business by provid-     service and believes strongly in                    year/500,000-mile trade cycle.
ing support for its clients and focusing on its   partnerships.”                                         Ninety percent of the fleet is Macks; primar-
niche, says Stan Mitchell, director of              Mitchell explains that if a White Oak cus-        ily Mack Anthem® models with 70-inch walk-
maintenance.                                      tomer needs something outside of what they          through sleepers with single bunks. Their
  That niche — food grade products and            already have contracted for — even if it not        engine of choice is the MP®8 MaxiCruise,
medical products — kept the fleet quite busy      recurring business and even if it will not add      12-speed mDRIVE™ and the Meritor
during the COVID-19 pandemic as both of           significantly to the fleet’s bottom line — White    MT40-14XHE.
those industries were deemed essential            Oak will accommodate the customer’s needs.             Mitchell says they depend on the support
businesses.                                       “We take care of all their needs instead of just    of the Mack Uptime services, Mack Finance
  Headquartered in Decatur, Alabama, White        concentrating on one aspect of a contract.          and the relationship between Nextran Truck
Oak operates its 244 tractors and 1,200 trail-      “We take care of them as opposed to them          Centers and the fleet.
ers in regional haul in Alabama, Georgia,         having to build new relationships or find another      Steve Gilmore, sales representative with
Florida, Mississippi, Arkansas, and               carrier.” Limbaugh and his team work alongside      Nextran Truck Centers, says he has the easy
Tennessee, and in over-the-road applications      customers to come up with solutions to cus-         part of the White Oak relationship. “Taking
in Ohio, Kentucky, Louisiana and Texas.           tomers’ problems. “And Mike is always avail-        care of White Oak is a team effort. I set
  Limbaugh has grown the business by              able to both customers and employees.”              goals everyday with the fleet managers,
supporting his clientele, Mitchell says. “He        When Limbaugh started the business he             Nextran employees and the Mack Team. We

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ON EQUIPMENT
                                                                                                                                                            “The drivers have less fatigue, and it’s
                                                                                                                                                          just been an improved overall experience
                                                                                                                                                          for the driver,” Fotopoulos says. “And of
                                                                                                                                                          course, for the external world, there’s less
                                                                                                                                                          noise pollution and zero emissions.”

                                                                                                                                                          Lower cost of operation
                                                                                                                                                          Along with the lack of emissions, there’s a
                                                                                                                                                          lower total running cost and longer service
                                                                                                                                                          internals — meaning greater uptime — with
                                                                                                                                                          these electric trucks compared with a diesel
                                                                                                                                                          equivalent model, he notes. But the other
                                                                                                                                                          thing that’s come out in field testing is how
                                                                                                                                                          to plan a route with an electric vehicle. The
                                                                                                                                                          LR Electric, due to its fast-charge capability,
                                                                                                                                                          provides for some flexibility in that regard.
                                                                                                                                                             Charging times will vary according to
                                                                                                                                                          charge power, says Barraclough. “At its
                                                                                                                                                          fastest, we can charge up to a 150kW
                                                                                                                                                          rate. At that rate, we can completely
                                                                                                                                                          recharge a truck in around 90 minutes,”
                                                                                                                                                          Barraclough says. “If you need a midday
                                                                                                                                                          recharge, with a fast charger, that
                                                                                                                                                          becomes a possibility,” he adds. “You
                                                                                                                                                          may not need a full recharge to complete
                                                                                                                                                          your route — for example, you hook up
                                                                                                                                                          for 30 minutes, that could provide enough
                                                                                                                                                          charge to finish the day. That becomes
                                                                                                                                                          practical at the high charging rate.”
                                                                                                                                                             The LR Electric will be available for tradi-
                                                                                                                                                          tional purchase, but Mack is also offering
                                                                                                                                                          the truck through a subscription-type
                                                                                                                                                          “vehicle-as-a-service” option. “You would

LR Electric: helping build
                                                                                                                                                          pay for a term, and at the end of the term
                                                                                                                                                          you could choose to buy, discontinue or
                                                                                                                                                          renew that term for another period,”
                                                                                                                                                          Fotopoulos says.

a cleaner, better future
                                                                                                                                                             A key consideration for LR Electric cus-
                                                                                                                                                          tomers is the charging infrastructure, and
                                                                                                                                                          Mack can help with that as well, either pro-
                                                                                                                                                          viding for charging needs through its part-
                                                                   By Aaron Marsh                                                                         ner or referring clients for additional
                                                                                                                                                          charging solutions. Mack will also provide a

W
           hen it comes to the electromobility       truck, he explains. Refuse trucks usually run      important consideration for these customers,      service offering tailored to the needs of
           era in trucking and transportation,
           Mack Trucks is setting its sights high.
                                                     closed-loop operations on the same routes
                                                     every day. The vehicles also come home to
                                                                                                        says Scott Barraclough, Mack’s senior prod-
                                                                                                        uct manager, eMobility. The LR Electric can
                                                                                                                                                          electric vehicles and their fleets.
                                                                                                                                                             Fotopoulos notes potential customers
                                                                                                                                                                                                            Fast specs:
With a purpose of moving and building a bet-         their hubs every night, which makes for an         meet their business needs while helping           can check their states and localities for
ter world, Mack is now taking orders for the
timely LR Electric battery electric refuse truck,
                                                     excellent place for the vehicles to charge.
                                                       “There’s also a lot of start-and-stop within a
                                                                                                        reduce their carbon footprint, and it’s a very
                                                                                                        visible sign of those efforts.
                                                                                                                                                          grants and incentives that may be available
                                                                                                                                                          to support the purchase of LR Electrics
                                                                                                                                                                                                            Mack LR Electric
which will be built at the company’s Lehigh          waste collection service,” Fotopoulos points         Pre-production Mack LR Electric trucks          and/or charging infrastructure. “There are a
Valley Operations facility in Macungie,              out, “and that allows us to harvest energy         have been in field tests since last fall by       number of different options that we at Mack       2 AC motors with 448 hp continuous power and 4,051 lbs.-ft. of torque,
Pennsylvania.                                        through regenerative braking that we have          Republic Services in Hickory, North Carolina,     are more than happy to help guide custom-            available from 0 rpm
   To signify the new era of the LR Electric, the    onboard. The LR Electric is a vehicle that fits    and at the New York City Department of            ers on to regarding those funding sources
familiar Bulldog hood ornament is now cop-           into the refuse sector very nicely.”               Sanitation. The former includes longer, more      in individual states and provinces, and we’ll     2-speed Mack Powershift transmission
per colored. The refuse segment is a natural           The refuse industry also tends to be notably     suburban waste-collection routes, while the       be keeping an eye on whether any federal
fit for launching the new truck for several rea-     environmentally conscious, and that’s an           latter involves some shorter, tighter city        funding becomes available as well.”               4 Lithium NMC batteries, 600V, with fast-charging capability
sons. Mack is the leader in the segment with                                                            routes with frequent stops.                          The LR Electric is an idea whose time has
the diesel-powered LR and can wield that
                                                                                                        Driver experience
                                                                                                                                                          come. “This is the start of the electric era      66,000 lbs. GVWR
influence and experience, but there’s more.                                                                                                               for commercial vehicles,” Fotopoulos says.
   “We are working to build transportation                                                              The pre-production units, which are largely       “Battery technology is at a point where it’s      Axles: Mack FXL20 20,000-lb. front axle, Mack S462R 46,000-lb. rear axles
solutions that are 100% fossil-fuel free, 100%                                                          identical to the trucks that will roll off pro-   applicable to the use cases in our industry.
safe and 100% more productive,” says                                                                    duction lines, have performed well and gen-       We are moving toward and building a better        Brakes: three-mode regenerative
George Fotopoulos, vice president, eMobility                                                            erated significant positive feedback. The         world, and we need to do this not only with
Business Unit leader at Mack.                                                                           experiences with the pre-production LR            the current product portfolio we have today,      Charging: up to 150kW charge power with a max current of 200A,
   “We need to not only meet the transporta-                                                            Electrics will help refine the production         but as part of the e-mobility transformation                            550-750 volts
tion needs of our customers but also take                                                               models. One thing that has stood out with         we are beginning right now.”
care of the world that we live in,” he adds.                                                            the electric trucks is an improved driver            “At Mack, we are doing more than putting       Service supported through Mack dealership network
   The characteristics of the refuse segment                                                            experience, mainly because of less engine         our pens to paper as we build our plans for
also lend themselves very well to an electric                                                           noise and vibration.                              the future,” he says.

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