Magazine and digital media pack 2021 - British Eventing Life
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Magazine
and digital
media pack
2021
THE OFFICIAL MAGAZINE FROM
About British Eventing
British Eventing is the national governing body THE AUDIENCE
for the sport in Great Britain. Eventing is a
unique combination of all the disciplines of
British Eventing has the highest
dressage, cross country and show jumping in one ABC demographic participation
exciting activity. It’s a sport that engages all ages
sport in Britain.
and provides equal opportunities to compete.
n Over 30% of riders are aged
British Eventing regulates and schedules more
than 180 events throughout Britain that cater to between 14 and 26.
nearly 94,000 entries per season (Mar-Oct), plus
n Average age is 35.
pre-season competitions in the winter.
n 85% of the audience is female.
It has more than 15,000 members and caters for
riders from grassroots to those performing at
international level. To deliver the sport on a
national basis to the highest standard, British
Eventing trains hundreds of volunteers, officials,
riders and technical support teams. This has
resulted in winning European teams at Pony,
Junior and Young Rider level, as well as
Olympic and World Championship teams at
Senior level.
THE OFFICIAL MAGAZINE FROM
About British Eventing
AUDIENCE STATISTICS1
n 85% spend up to £1,000 per year on equestrian fashion.
n 72% spend up to £1,000 per year on tack and equipment.
n 80% spend up to £3,000 per year on nutrition.
n 95% spend between £500 and £3,000+ on equestrian activities.
n 85% own a dog.
n 60% said that if a sponsor supports British Eventing it
raises their opinion of the sponsor2
n 52% stated that if a sponsor supports British Eventing,
it makes them more likely to purchase their product3
n £4.3bn: The estimate of gross spending in the sector4
Source: 1BE reader survey 2017; 2Two Circles research, 2017; 3,4Two Circles research, 2015
THE OFFICIAL MAGAZINE FROM
About British Eventing
SOCIAL MEDIA
n The British Eventing Facebook has more
than 100,000 page likes
n Twitter has more than 67,000 followers
n Instagram more than 78,000 followers
THE OFFICIAL MAGAZINE FROM
About British Eventing Life magazine
British Eventing Life is the official magazine for
British Eventing, mailed to British Eventing members’
MAIN FACTS
home addresses four times per year, in spring, summer,
n Mailed to members’ and
autumn and winter.
subscribers’ homes.
As a popular member benefit, the magazine contains n 12,800 printed per issue,
must-have information – indeed, 87% of readers feel it
plus more than 3,300 Day
is relevant for their equestrian interests. British
Pass members can access
Eventing Life is an enjoyable read that reflects the
passion, commitment and lifestyle the members have. the magazine online.
n Read by riders, volunteers,
Features include coverage of the key events in the
organisers, supporters,
calendar, rider profiles and interviews, expert views
owners and enthusiasts.
and advice, dedicated training pages and national and
international news – 90% of readers think the quality n Circulation: 10,500 printed
of the content is good/very good. copies on average.
Advertising in British Eventing Life gives unrivalled n Readership: in excess of
access to regular eventers, active riders and equestrian 48,000 per issue.
enthusiasts who have high disposable incomes to
n Frequency: four times per
support participation in this high-profile sport. A
year; spring, summer,
variety of opportunities are available, from display
advertising to section and feature sponsorships, to autumn, winter
inclusion in editorial themed spreads.
THE OFFICIAL MAGAZINE FROM
Advertising artwork specification for print
ALL AD MEASUREMENTS ARE WIDTH BY HEIGHT AND SHOULD
BE SUPPLIED AS HIRES PDFs WITH 5MM BLEED
Full single page: 210 x 297mm plus bleed PLEASE NOTE
Half single page: To ensure your advert is reproduced as
accurately as possible the artwork MUST
Horizontal 183 x 130mm plus bleed
be supplied in CMYK.
Vertical 89 x 264mm plus bleed
Double page spread: 420 x 297mm If artwork received includes RGB or spot
colours, we will convert to CMYK in
plus bleed
Adobe Photoshop. This will provide a high-
n Keep all critical information and logos quality advert but text and vector graphics
10mm from the page trim will inevitably lose sharpness to a degree.
We also cannot guarantee colour integrity
n Artwork should be supplied as CMYK only with regard to spot colour conversion.
n Image resolution should be an effective
We will allow a certain amount of tolerance
PPI of 300 minimum
with regard to image resolution but if we
n Artwork to be sent to feel that quality is compromised we will
production@thebrightmediaagency.com ask for the ad to be resupplied.
THE OFFICIAL MAGAZINE FROM
Print advertising rate card
Size in mm (width x height) Rate SPONSORSHIP AND
Premium positions SPONSORED FEATURES
Outside back cover Bleed size 216 x 303 Trim size 210 x 297 £2,774 A variety of print and digital sponsorship packages are
Inside front cover Bleed size 216 x 303 Trim size 210 x 297 £2,548 available across three, six and 12 months to cover
platform and channel sponsorships, and individual
Inside back cover Bleed size 216 x 303 Trim size 210 x 297 £2,352
features (including video).
Inner pages Based on the knowledge of our audience and their
DPS Bleed size 426 x 303 Trim size 420 x 297 £3,332 interests across print and digital platforms we can work
Full page Bleed size 216 x 303 Trim size 210 x 297 £1,960 with you closely to craft bespoke approaches that align
Half-page horizontal Trim size 183 x 130 £1,077 closely with your marketing aims and strategies
Half-page vertical Trim size 89 x 264 £1,077
Quarter page Trim size 89 x 130 £588
Classified 1/8 page Trim size 989 x 62.5 £324
CONTACT
Special options For a conversation in more detail about all our
Gatefold cover Please enquire POA avertising and sponsorship options, please contact:
Bellyband, spreadmarker Please enquire POA Sally James
Loose or bound inserts Please enquire POA Tel: 07514 623 564
Email: sally@thebrightmediaagency.com
The Bright Media Agency, The Old Bank,
2 Cross Street, Enderby, Leicestershire LE19 4NJ
THE OFFICIAL MAGAZINE FROM
British Eventing website
In 2020, per month on average the British Eventing website had: RATE CARD
MPU (300px (w) x 250px (h) Rate
One month £850
Three months £1,900
Six months £3,500
Twelve months £6,000
Adverts will rotate across the website, including the
600,000 users 725,000 sessions 1.2 million page views homepage, to give an equal share of the page
impressions available to every advertiser.
CONTACT
For a conversation in more detail about
British Eventing website options, please contact:
Sally James
5.22 pages visited on average 4m 20s, the average duration
Tel: 07514 623 564
per session, versus the sporting of a session vs the UK sporting
Email: sally@thebrightmediaagency.com
average of 3.61 average of 2m 11s2
The Bright Media Agency, The Old Bank,
Source: 1, 2 Two Circles research, 2017 2 Cross Street, Enderby, Leicestershire LE19 4NJ
THE OFFICIAL MAGAZINE FROM
www.britisheventinglife.com
The British Eventing Life website is the digital
home of British Eventing Life magazine. British
Eventing members and eventing enthusiasts at all
levels will find all of the magazine content they
love here in digital form, plus additional online
content only.
Along with content from the magazine, providing
expert advice and opinions on horse care, training
and competition tips, horse and rider health and
fitness, event guides, product reviews, lifestyle
features and much more, the website also brings
visitors unique video interviews and features.
WEBSITE ADVERTISING
AND CONTENT OPTIONS
Alongside a range of display advertising options,
the website also offers brands unmissable
opportunities to engage with the readership
through content, including video. See page 13 and
contact us for further information and a discussion
about the bespoke options we can offer to
maximise your messaging.
THE OFFICIAL MAGAZINE FROM
www.britisheventinglife.com
THE AUDIENCE n 53% of the British Eventing
Location Gender audience are from the
86% of britisheventinglife. Female Male most upmarket socio-
com visitors are based 90% 10% economic groups
in the UK n 53% of fans have a more
favourable opinion of
Age Top interests
brands partnering with
65+ 45-54 n Food and
British Eventing
6% 29% drink/cooking
n 36% are more likely to buy
18-24 n Pets
from sponsors
9% n Outdoor
55-64 activities
15% n Sport and
fitness
35-44 25-34
17% 24%
Source: Two Circles research
THE OFFICIAL MAGAZINE FROMwww.britisheventinglife.com
REACH AND ENGAGEMENT On Facebook alone, British
British Eventing Life content is one of the most Eventing Life content has
engaged with post types on the BE social channels,
produced:
with access to an audience of more than 245,000 across
British Eventing Facebook, Twitter and n Reach of more than 24 million
Instagram accounts.
n More than 36 million impressions
n More than 2 million engaged users
nA
n average engagement rate
of 8% (double the average
engagement rate of the
BE Facebook page)
21,500 shares 293,000 likes 33,000 comments
THE OFFICIAL MAGAZINE FROMwww.britisheventinglife.com digital artwork
SPECIFICATIONS
n Artwork should be supplied as RGB,
no spot colours to be used 970px (w) x 250px (h) 300px
(w) x
n Image resolution should be an 600px
(h)
effective PPI of 150
n Dimensions: according to those given
in rate card
n File formats: .jpg, .png or .gif (including
animated .gif, max 1MB file size)
n Artwork to be sent to production@
thebrightmediaagency.com
300px
(w) x
970px (w) x 90px (h) 250px (h)
THE OFFICIAL MAGAZINE FROMwww.britisheventinglife.com rate card
Option Position Duration Desktop Dimensions Mobile Dimensions Rate
Display adverts
Billboard Top of homepage Month 970px (w) x 250px (h) £400
Large leaderboard Mid-homepage Month 970px (w) x 90px (h) 300px (w) x 50px (h) £275
Half page Month 300px (w) x 600px (h) £250
Homepage MPU Month 300px (w) x 250px (h) £175
Advert design service POA
Sponsorships
Headline sponsorship Please enquire Various POA
Sponsored channel Please enquire Various POA
Sponsored feature Please enquire Various POA
Sponsored feature (inc. video) Please enquire Various POA
CONTACT
For a conversation in more detail about British Eventing Life website options, please contact:
Sally James
Tel: 07514 623 564
Email: sally@thebrightmediaagency.com
The Bright Media Agency, The Old Bank, 2 Cross Street, Enderby, Leicestershire LE19 4NJ
THE OFFICIAL MAGAZINE FROMBritish Eventing e-newsletter advertising
BRITISH EVENTING WEEKLY MEMBER UPDATES
All the latest news from British Eventing:
n Emailed to approximately 26,000 subscribers each week.
n Sent out every Friday
n Average open rate 32%.
RATE CARD
Leaderboard 600px (w) x 80px (h) Rate per edition
One edition £585
Four editions £525
Eight editions £470
Twelve editions £435
Mini skyscraper 120px (w) x 270px (h) Rate per edition
One edition £525
Four editions £440
Eight editions £375
Twelve editions £320
THE OFFICIAL MAGAZINE FROMBritish Eventing e-newsletter advertising
BRITISH EVENTING LIFE SOLUS EMAILS
NEWSLETTER A premium opportunity to communicate your
Content-based newsletter dedicated to specific seasons/ message only to a British Eventing marketing
topics targeted to the eventing community. Ability to database of 20,000 recipients.
promote sponsored features, products and/or offers:
n Mailed to a database of
RATE CARD
approximately 20,000 subscribers. One solus email £2,000
n More than 15,000 recipients
are actively competing and
engaged members.
n Average open rate of British CONTACT
Eventing newsletters is 32%. For a conversation in more detail about
Handbook options, please contact:
Sally James
RATE CARD Tel: 07514 623 564
Leaderboard Email:
728px (w) x 90px (h) £585 sally@thebrightmediaagency.com
Large placement The Bright Media Agency,
Four-word title, The Old Bank, 2 Cross Street, Enderby,
max 30 words, image, URL £275 Leicestershire LE19 4NJ
THE OFFICIAL MAGAZINE FROMBritish Eventing Members’ Handbook
ABOUT THE HANDBOOK RATE CARD
The British Eventing Rules and Members’ Bleed size
Handbook is an annual publication. 158 x 210, trim size 148 x 210
Full page £1,495
Its purpose is to improve and maintain standards Outside back cover £2,195
of eventing, while encouraging members of all
Inside front cover £2,045
standards and at all levels to enjoy fair
Inside back cover £1,895
competition over safe and attractive disciplines.
n Annual publication.
n Sent on request to British
Dressage and Showjumping
judges. CONTACT
For a conversation in more detail about
n Available to download digitally Handbook options, please contact:
from the British Eventing Sally James
website or purchase in hard Tel: 07514 623 564
Email:
copy online.
sally@thebrightmediaagency.com
n Limited advertising positions
The Bright Media Agency,
in carefully selected areas of
The Old Bank, 2 Cross Street, Enderby,
the publication. Leicestershire LE19 4NJ
THE OFFICIAL MAGAZINE FROMBritish Eventing annual view
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Magazine n n n n
Handbook ✓ ✓
BE website ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
BE Life website ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
BE newsletter ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
BE Life newsletter ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Key: n Spring issue; n Summer issue; n Autumn issue; n Winter issue;
CONTACT
For a conversation in more detail about all of our advertising and sponsorship options, please contact:
Sally James
Tel: 07514 623 564
Email: sally@thebrightmediaagency.com
The Bright Media Agency, The Old Bank, 2 Cross Street, Enderby, Leicestershire LE19 4NJ
THE OFFICIAL MAGAZINE FROMTerms & conditions
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THE OFFICIAL MAGAZINE FROMTerms & conditions
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THE OFFICIAL MAGAZINE FROMTerms & conditions
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other party’s assets or undertaking,
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13.2 Termination or expiry of this 16. WAIVER
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any party the agent of another party,
CONTACT
court or a creditor to appoint a agreement shall not affect any rights, No failure or delay by a party to or authorise any party to make or For a conversation in more detail about
receiver or manager or which entitle remedies, obligations or liabilities of exercise any right or remedy enter into any commitments for or on
a court to make a winding-up order, the parties that have accrued up to provided under this agreement or by behalf of any other party. all of our advertising and sponsorship
or the other party takes or suffers any the date of termination or expiry, law shall constitute a waiver of that
similar or analogous action in including the right to claim damages or any other right or remedy, nor 20. THIRD-PARTY RIGHTS options, please contact:
consequence of debt, or an in respect of any breach of the shall it prevent or restrict the further A person who is not a party to this
arrangement or composition is made agreement which existed at or before exercise of that or any other right or agreement shall not have any rights Sally James
by the other party with its creditors the date of termination or expiry. remedy. No single or partial exercise under the Contracts (Rights of Third
or an application to a court for 13.3 On termination or expiry of this of such right or remedy shall prevent Parties) Act 1999 to enforce any term Tel: 07514 623 564
protection from its creditors is made agreement, any provision of the or restrict the further exercise of that of this agreement.
by the other party; or Contract that expressly or by or any other right or remedy. Email:
(c) the other party suspends or ceases, or implication is intended to come into 21. GOVERNING LAW
threatens to suspend or cease, or continue in force on or after 17. ENTIRE AGREEMENT This agreement and any dispute or sally@thebrightmediaagency.com
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its business. shall remain in full force and effect; agreement between the parties and with it or its subject matter or
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