MANAGED WIFI MOBILE MARKETING - CONNECTIVITY.MADE.EASY - ABL SOCIAL FEDERATION GMBH
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
connectivity.made.easy. Managed WiFi Mobile Marketing
Who we are Connectivity.made.easy – when people talk about
intelligent networks, smart communities and digi-
tal networking these days, they tend to complicate
things unnecessarily. We, on the other hand, make
it as easy for you as possible. We are a company
that creates connections.
WiFi is and remains the technically best option
to provide rooms of various kinds with connec-
tivity in a short time. Therefore, our hardware
consists of high-quality routers – with patented,
cloud-based software.
Benjamin Akinci
With this system we not only create the basis for
Managing Director
those visions that are denoted by the catchword
“smart solutions”. Much more: With our software
we also offer you the necessary interfaces to link
other applications directly and smartly.
As abl we rely on a customer-oriented and inno-
vative software as a service concept, which means
for you: More time for your core business.
To give you a deeper insight into what we actually
do, you will find concrete examples of our projects
on the following pages - conceived in Nuremberg,
in use worldwide.
Your Benjamin Akinci
connectivity.made.easy.
Our service The most important terms and aspects of our
technology are explained below. What can you
take with you? Individualization is our expertise.
We we devise tailor-made solutions for your sec-
tor, implement them promptly and ensure smooth,
effective operation.
Managed Omni-Channel-
Marketing- Analytics
WLAN
Platform
The number of devices in networks A cloud software as straightforward With increasing networking, the
is increasing, as are the headaches of as a website builder. Using our award- importance of network security and
managing a rapidly evolving system of winning OCMP (Omni-Channel- data optimization is also growing. We
tools and technologies. With our Marketing-Platform) we connect use patented technologies to securely
comprehensive network management your physical and digital touchpoints, encrypt the vast amounts of data
expertise we simplify installation and integrate them seamlessly and thus generated through your channels
operation and provide our customers a ensure a consistent user experience. and then turn them into valuable
competitive advantage with structured At the same time, you expand your insights for your organization in
and clear live monitoring of data. possibilities of use and refinancing order to achieve scalable competitive
through your networks. advantages for your company with
smart data.
Installation and administration Campaign management Security
Our experts develop and install your Use the options of OCMP to position your Our cyber security experts and our strong
individual network solution based on the own content in the log-in process of your firewall protect your network so that your
latest CISCO technologies. We deliver on end users. Use the platform to build your guests can surf the Internet safely. As a
time and without budget overruns. own content community for your custo- telecommunications provider recognized
mers, or integrate measures as part of a by the Federal Network Agency, we offer a
Network security CRM tool. certified high standard.
We guarantee our partners compliance
with the highest security standards of Partner integration Privacy
the Federal Network Agency and assume Control your new in-house advertising We not only protect your users, but also
liability for the public WLAN networks channel to expand the placement of your support you in meeting current standards
operated by us. existing partners in the digital world, or in terms of data protection and GDPR
use them yourself, e.g. to recruit new and thus implementing responsible data
Customer-specific professionals. handling.
No ready-made solution, but always a
Third party advertising Data intelligence
unique approach. We evaluate your needs,
adapt software, layout and data output Alternatively, you can also use the At the end of the process, we make sure
and thus guarantee the ideal usability of possibilities of the advertising display, that Big Data becomes Smart Data. We
the hotspots. - such as the city of Berlin - to recoup consolidate, encrypt and cleanse your data
operating costs and open up a new source in such a way that it can be easily, securely
of income. and simply used by you.
Full-Managed-WiFi Service
During planning, installation, test phase
and operation, we offer efficient Information Service
scheduling and cost management, Alternatively, you can also send your
ensure early detection and minimization customers or guests the latest news and
of faults in your network and thus save important information directly to their
you money. mobile phones, thus increasing the
satisfaction of your target groups.
Municipalities & cities
Municipalities – the original and actual social
networks – live on networking. By collaboration
with cities like the State of Berlin, we want to
overcome the obstacles to the modernization and
digitalization of municipalities.
In order to make a municipality more attractive
and promote innovation, cities need to network
their citizens. The city of Berlin commissioned
us as its central solution provider for networks.
Since then, we have installed thousands of virtual
access points at hundreds of locations, some of
which are landmarked, with more than 40 million
connections per year, and have ensured smooth
functionality.
We can reduce operating and/or installation
costs, for example, by implementing advertising
marketing space that we operate and that open
up an additional source of income for you.
These inserts are used by large companies such
as Amazon, Adidas or SEAT as well as by local
medium-sized companies or Hertha BSC. You
can also use the network for your own events or
news.
Our platform brings data points from the entire
network together in a single view and thus offers
you the opportunity to constantly optimize your
network, to obtain information about your areas
and conurbations, in order to create the basis for
smart city management.
We connect municipalities
like the city of Berlin
Example
City of Berlin
“We are completely convinced of abl‘s technical professionalism and,
without exception, satisfied with the excellent service they offer the city of
Berlin.” - Katharina Vietze, Project Manager, Berlin Senate
9
Months - in record time, together with our Berlin
partners, we have brought the project online in
several stages of expansion.
4
Four years - We have been operating
the network in Berlin for almost half a
decade and thus have extensive experience.
connectivity.made.easy.
PUBLIC TRANSPORTATION
Nowhere else do more people come together in a
confined space on a daily basis than in local public
transportation and only in a few places, there is
the demand for mobile data as high as here.
In order to increase the comfort for passengers,
even on short journeys, transport operators to-
day have to offer more than a few years ago, and
free WiFi access is the ideal solution.
This was also recognized by the Verkehrs-
Aktiengesellschaft Nuremberg (VAG), where
we, with the support of our partner STAHL, have
already digitally illuminated over 200 buses and
trams as well as around 30 selected rail stations.
Even in this digital ecosystem, we can reduce
operating and/or installation costs by implement-
ing advertising marketing spaces, as portrayed in
the example of municipalities & cities. However,
public transport companies benefit more than
Mobile mobile internet 80,5
any other from the fact that our sophisticated Advertising television 6,8
analysis methods allow an anonymous live
passenger count.
is booming outdoor advertising 2,9
radio 0,9
Thanks to this transparency in the transport Estimated change in
structure, bottlenecks or underutilization can be global advertising cinema 0,8
quickly identified and optimized. This increases expenditure 2019 vs -3,7 magazines
passenger satisfaction and improves cost struc- 2016 (in billion
US-Dollar) -7,7 newspapers
tures.
Overall, we were able to install our solution in -11,9 desktop internet
Source: Zenith
almost 400 mobile means of transport all over
Germany in accordance with the standards.
We digitizeTransport
companies like the VAG
Example
VAG mobiconnect
“Working with abl to set up our own WiFi network is a wonderful
opportunity for us to simultaneously increase passenger comfort, drive
forward the digitization of our company and refinance the expansion in part
through advertising.”
Andrea Wagner, Informationsmanagement VAG
10
percent of all Nuremberg residents use
our digital infrastructure every month
according to statistics.
6
Six months – it didn‘t take longer than that before
we, together with VAG and STAHL, could send
the first bus lines with WiFi on the road.
connectivity.made.easy.
Schools
Digitization begins in schools. Germany will
only be fit for the future if our children use
digital tools with the same naturalness as they
use crayons.
Digitization begins with WLAN. In terms of
performance, security and range, it must of
course meet different requirements than those
of a standard router. That‘s why we at abl rely
on a highly secure firewall, which was even used
at the G7 summit, strong hardware from our
partner CISCO and the experience from over
20,000 installed devices.
This is how we create the basis for your
teachers to integrate digital media and
interactive elements into their lessons
regularly and reliably.
We also support you to make use of the
WLAN in classrooms financial support options provided by the
Considerable need for development in Germany for digital federal government‘s digital pact at your
school and show you the possibilities that our
equipment. Is WLAN available in all classrooms?
cloud-based software offers for integrating
your school‘s media. A WLAN for your school
36 % Yes is not a standard product. We will be glad to
advise you!
63 % No
Source: Association for Education and Training
So digital natives is
not just a buzzword
Example
Dataport
“As a partner of our service provider Dataport, abl social federation GmbH
ensures that schools in Schleswig-Holstein are not only provided with a
high-performance IT infrastructure but also with the necessary service that
guarantees secure and comprehensive operation.”
Sven Thomsen, CIO Chief Information Officer, Zentrales IT-Management SH
6
With our partner Dataport, a company
that drives the digital change for six
federal states, we support thousands of
students and teachers.
We install their own digital freeway for each school –
without speed limit, but with clear traffic rules.
connectivity.made.easy.
Business
Whether you are a retailer, department store,
service provider, event venue or financial
institution - your customers will appreciate
it, if you provide them with free WLAN. This
enables customers to stay connected to the
digital world.
And with the integration of our marketing
software Omni-Channel-Marketing-Platform
(OCMP) you can address your customers at
the point of sale in a personalized way and
thus place your digital campaigns on site.
A special advantage: Thanks to abl‘s
sophisticated analytics, we can provide you
with valuable information from the customer
data. Our location-based analytics provide
you with real-time data on, for example,
visitor frequency and length of stay of your
customers. Location-based advertising expenditure
After all, our End-to-End WLAN solutions
Significant increase in localized advertising on mobile devices
offer the highest security standards, and
you are also laying the foundation for future 100 Location-based Not location-based
digital innovations. 90
In billions US dollars
80
70
60 32.4 45%
50 28.9
24.8
40 20.7
30 16
12.4
20
10 20.2 24.2 28 32.4 36.3 39.6
0
2016 2017 2018 2019 2020 2021
Source: BIA/Kelsey (2017)
We network companies
such as Conrad Electronic
Example
Savings banks
Savings banks have recognized that a secure WLAN offers many advantages for their
customers and employees. It increases the quality of stay in the institution and enables
their customer advisors, for example, to conduct sales talks with tablets.
2000
abl has already implemented
over 2,000 access points access
points in „WiFi as a Service“ in
savings banks in Germany.
Highest security standards through the
hardware of the market leader CISCO and the separation
of the WLAN from your internal network.
connectivity.made.easy.
Contact Headquarter
abl Social Federation GmbH
Hugo-Junkers-Straße 9
90411 Nuremberg
+49 911 477 157 0
info@abl-solutions.com
Branch
abl Social Federation GmbH
Am Studio 2a
12489 Berlin
+49 30 209 674 30
info@abl-solutions.com
www.abl-solutions.com
You can also read
