May 17th-20th, 2021 BARCELONA - Gran Via Venue - A unique food, drinks, and gastronomy experience
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International Food, Drinks & Food Service Exhibition
A unique
food, drinks, and
gastronomy
experience
Co-located event
May 17th-20th, 2021
BARCELONA - Gran Via Venue
www.alimentaria.com
1
We present the universe
of food
Alimentaria, the leading trade show for food, drinks and gastronomy, is the major international
benchmark which acts as a driving force within an ever-changing sector. A unique experience that,
year after year, reflects the innovations and trends of the market to fulfil its commitment: to generate
new business opportunities and synergies for professionals in the food industry and its value chain.
3
The most transversal and
comprehensive international
platform
The coming together of two sector leaders, Alimentaria and Hostelco, has enabled both
trade shows to rise to their highest performance and become the largest international platform for
the food industry, gastronomy and catering equipment. It covers the entire value chain and offers
specific solutions for each segment, facilitating the acquisition of skills, abilities and strategies to
drive and inspire companies.
4 5
2018 Figures
100,000 m2
4,500
exhibitor companies
net exhibition area
150,000 professional
visitors 70 21,500 1,400
30% international countries represented delegates and attendees international hosted buyers
from156 countries
+12,500 35
200
chefs
business meetings
45 Michelin stars
200 million euros
activities and conferences of estimated economic
impact in Barcelona
6 7
Our pillars
Innovation Gastronomy Verticality Internationalisation
8 9
Innovation
5,000 m2 +300 +40 sessions
surface area innovations THE XIII MEDITERRANEAN DIET
INTERNATIONAL CONGRESS
5TH NESTLÉ FORUM ON
CREATION OF SHARED VALUE
5
AND DIGITAL FOOD TALKS
sponsors
+100 2 ambassadors
speakers
CAIXABANK
AECOC
SPECIAL FEATURE: Digital Food Arena
The most disruptive companies and the most cutting-edge start-ups in the food sector come together at the
A boost for Digital Food Arena, the area of The Alimentaria Hub in which innovation and entrepreneurship take the form
of fast talk cycles and various exhibition areas.
innovation and business
Inspiration, brands, trends and the internationalisation of the food sector are all topics in The
Alimentaria Hub, a meeting point with innovation to foster networking and business
opportunities. This is where all the latest market developments are concentrated, and is also home
to conferences, presentations, an export advisory service and an area specialising in start-ups. In
short, The Alimentaria Hub is the place where you’ll be surprised to learn how far you can go.
10 11
Gastronomy The reality of the sector,
live
What trends can we expect for the future of gastronomy and the hospitality industry?
The answer lies in The Experience - Live Gastronomy, an interactive space where you can
take part in unique and one-off experiences. You can attend inspiring cooking demonstrations, learn
from Michelin-starred chefs, discover the latest in the hospitality sector, all with one goal in mind: to
experience today the trends that will define tomorrow's sector.
4,500 m2 76 35
floor area speakers chefs
60 20 45
sessions sponsors Michelin stars
12 13
Verticality
The largest sector grouping TRANSVERSAL
in 10 shows
As a leading event, Alimentaria anticipates trends and predicts business opportunities. This year,
Alimentaria is presenting a new show, ALIMENTARIA TRENDS, which will bring together in
the same space areas dedicated exclusively to delicatessen, organic, functional, halal and free-from
foods (foods that are free of allergens and other components).
VERTICAL
TRENDS
14 15
Grocery
Foods
DIVERSE RANGE INTERNATIONAL GROUP
OF FOOD PRODUCTS PARTICIPATIONS
Grocery Foods is the show for consumer products. It is the most The widest range of international products on offer at Alimentaria can
diverse space in the trade show in terms of what’s on offer, and be found in the International Pavilions, an area that grows with each
features leading brands in the food industry, both national and edition, testament to the internationalisation of the show.
international.
28,279 374 8,700 m2 28,279 486 5,100 m2
visitors exhibitors exhibition space visitors exhibitors exhibition space
16 17
REGIONAL GROUP MEAT AND
PARTICIPATIONS MEAT PRODUCTS
The most exquisite variety and gastronomic diversity of Intercarn is the leading international platform for the Spanish meat industry.
Spain's different autonomous communities is on display in Internationalisation, innovation, business opportunities and a varied sectoral
Lands of Spain, the Alimentaria show that demonstrates the offer are the highlights of this show, featuring raw, processed, cured,
enormous gastronomic and cultural heritage of the Spanish pre-cooked, dried and other products.
food industry.
28,279 457 4,500 m2 28,999 507 15,700 m2
visitors exhibitors exhibition space visitors exhibitors exhibition space
18 19MILK AND PRESERVES AND SEMI-
DAIRY PRODUCTS PRESERVES
The milk and dairy products show presents the latest novelties Expoconser highlights the Spanish canning industry’s major
in an industry that is defending its solid position in the agrifood commitment to internationalisation, quality and the high added
sector, exhibiting the finest tradition with a major focus on value of its products. The show brings together the latest
innovation. novelties in canned, smoked, salted, marinated and pre-cooked
products.
21,516 150 3,800 m2 18,357 188 4,000 m2
visitors exhibitors exhibition space visitors exhibitors exhibition space
20 21FOOD SERVICE AND SWEETS, BISCUITS,
HOSPITALITY CONFECTIONERY AND SNACKS
Restaurama features food companies aimed at the HORECA The booming confectionery sector, which includes biscuits, cocoa,
channel and the food service divisions of the major multinationals chocolate, nougat, marzipan, sweets, gum, pastries and baked
in the food sector. This show offers a number of tastings and goods, among others, as well as snacks, are widely represented
demonstrations of culinary techniques. in the Snacks, Biscuits & Confectionery space, one of the most
colourful of the show.
18,249 300 10,500 m2 26,129 111 2,900 m2
visitors exhibitors exhibition space visitors exhibitors exhibition space
22 23FOODS FROM THE MEDITERRANEAN DIET, FRESH PRODUCE, ORGANIC / FREE FROM / HALAL /
OLIVE AND VEGETABLE OILS FUNCTIONAL / FINE FOODS
At Mediterranean Foods you will find the typical foods of the Alimentaria Trends is the perfect showcase in which to present
Mediterranean diet such as olive and vegetable oils, seafood and discover the latest food trends in eco-friendly, diet and
products, fresh fruit and vegetables, among others. A food functional products, gourmet foods and halal products.
standard to preserve, recognized as Intangible Heritage of
Humanity by UNESCO.
28,438 145 2,000 m2 28,000 400 6,000 m2
exhibitors exhibition space visitors exhibitors exhibition space
visitors
24 25Internationalisation
Exhibitors from all over the world
for visitors from five continents
COUNTRIES OF ORIGIN OF EXHIBITORS AND VISITORS
Rest of
Europe
3%
1,080 international
exhibitors 45,000 international
professional 8%
visitors
European
Union
North America 86%
70 countries
represented 156 countries
represented
1%
5%
57%
Asia / Oceania
5%
Latin 10%
America Africa Middle East
2% 2% 1%
13% 3% 4%
% Countries of origin
of exhibitors
% Countries of origin of
professional visitors
26 27Take part in
Alimentaria is an international promotion platform for the global food industry. The meeting point for
8.
7.
leading firms in the manufacture and distribution of food, beverages and food service solutions in
which to open markets, establish contacts, attract and retain customers and generate new business.
5. 6.
2. 3. 4. MAJOR REACH
1.
ON AND OFFLINE
SPECIAL TRENDS
If you promote your
OBSERVATION
participation during
At The Alimentaria Hub
the trade show, you
UNIQUE ACTIVITIES you’ll find a platform
will be able to gain
NETWORKING AND By taking part in for learning, inspiration
followers and reach, as
BENCHMARK Alimentaria's great and innovation, where
PRESENT Alimentaria is a great
As an international programme of knowledge and market
INNOVATIONS TO news generator.
DIRECT CONTACT show, you will expand trends can be shared.
INCREASE THE MARKET gastronomic activities,
WITH CURRENT your meeting agenda
BUSINESS Alimentaria offers you you’ll get to meet
AND POTENTIAL and your network of
OPPORTUNITIES the maximum reach top level restaurant
BRAND VISIBILITY CUSTOMERS business contacts
In just four days, you’ll to present your new professionals.
AND AWARENESS Alimentaria gives you thanks to the synergies
be able to participate in the opportunity to both products to the sector
Exhibiting at Alimentaria generated in an event
meetings with buyers build loyalty within and to specialised
means positioning of this nature.
from around the world your current customer media.
your brand alongside
and increase your portfolio, and expand it.
market leaders and
business opportunities
in front of visitors with
and penetration into
great prescription and
new markets.
purchasing powers.
28 29We foster opportunities
between exhibitors and visitors LOYALTY AND INVITATION
PROGRAMMES
Hosted Buyers for key international buyers.
VIP Buyers for key national buyers.
We invest in attracting, retaining and securing the support of buyers from all over the world to
generate more business opportunities. We also organise exclusive commercial meetings for
exhibitors and provide them with training on strategic markets and different models of international
distribution.
BUSINESS MEETINGS
Alimentaria Business Meetings: business
meetings between international buyers and
exhibitors.
Food & Drink Business Meetings: business
meetings between Spanish exhibitors and non-
EU buyers. Organised by FIAB, ICEX, MAPA and
Alimentaria.
TRAINING
Export Service Counter: export advice service.
Training seminars on markets: learn about
retail export markets from leading experts.
30 31Main tools for
exhibitors
RECOMMENDATION PROGRAMME ALIMENTARIA MATCHMAKING SYSTEM
Exhibitors can recommend the organisation to invite Virtual platform to schedule business meetings
their current and potential customers and offer them the between hosted buyers and exhibitors. Features an
opportunity to join Alimentaria's 2020 Hosted Buyers or automatic interest matching system.
VIP Buyers loyalty programmes for unique benefits when
visiting the trade show.
EXHIBITOR AND PRODUCT ALIMENTARIA APP
CATALOGUE
Plan your visit and access all the information about
Filter and identify the companies and products you the trade show from your mobile: schedules, access,
are most interested in, locate them on the floor plan transport, talks, activities, speakers...
and add contacts and favourites.
32 33Get to know the main markets
with the help of the greatest
experts
Alimentaria brings together the main operators from Spain, Europe and Latin America, key markets for the
food industry, between which the trade show helps to build bridges of direct connection. The main lines
of evolution of the sector are also analysed and revealed in order to detect new business opportunities. Export economy: Consumption of food outside Consumption of food in
5
th the home the home is
+€35 billion +€67 billion
in the EU
9
th
ACCESS TO THE SPANISH MARKET in the world grew three times as much as
domestic
Exports reach
€30.65 billion
(Source: FIAB)
The food and beverage industry The food industry
+46 million surpassed represented
potential market
consumers €100 billion 2,5% of GDP
+2,9% growth compared to (in GVA)
2016 (2017 data)
34 35ACCESS TO THE EUROPEAN MARKET ACCESS TO THE LATIN AMERICAN MARKET
+512 million +€1 billion +658 million 13%
potential market turnover in the food and potential market of visitors come from Latin America.
of consumers beverage sector consumers With a notable increase in visitors from
(2018 data) Mexico and Colombia
(Source: Eurostat)
86% 67% 57% 100 +€850 million
companies from exports to Latin America
of exhibitors come of exports are to EU of visitors come from the EU 9 countries
from the EU countries in Latin America
(Source: MAPA) (Source: INE and FIAB)
36 37Professional visitors with the
most decision-making power
As a professional B2B commercial platform, Alimentaria seeks to ensure the presence of the major
players in the national and international value chain, who have a genuine and professional
THE EVENT THAT TRADE PROFESSIONALS THINK IS A MUST-ATTEND:
interest in the food industry. The trade show works to ensure that all attendees operate in a commercial
entity that buys and sells services within the food industry.
92% 90% 92%
150,000 professionals
MAIN COUNTRIES OF ORIGIN:
Europe: Rest of the world:
are satisfied will return recommend it
45,000 international 1. Italy 1. United States
105,000 national 2. France 2. Mexico
3. Portugal 3. China
4. Netherlands 4. Colombia
5. Germany 5. South Korea
OUR VISITORS ARE DECISION
MAKERS 6. United Kingdom 6. Argentina
7. Belgium 7. Morocco
8. Poland 8. Russia
82% 9. Denmark
10. Bulgaria
9. Japan
10. Chile
make purchasing
decisions
38 39RESULTS
Hosted Buyers Profile
The success of the Hosted Buyers program is confirmed by major growth in internationality
and professionalism of its participants.
+64% +80%
say they have closed a held between
business deal 10 and 30 business
with exhibitors meetings during the trade show
and 16% +30 meetings
652 190 from Europe
154 from Asia
international
150 from Latin America ACTIVITY PROFILE
buyers
+38% growth 112 from North America and others
compared to 2016 46 from Africa and the Middle East
76
54%
countries
represented 45%
importers and/or come from companies
distributors with +50 employees
25%
wholesalers and/or
retailers
11% 65 % turnover 97%
Others
+€2 million
make decisions
10% or decide with others
HORECA
40 41VIP Buyers Profile Profile of Food & Drink
The VIP Buyers programme confirms the attendance of key national buyers.
Business Meetings
SALES CHANNELS REPRESENTED FOOD & DRINK BUSINESS MEETINGS
36% 22% 161 35
countries
Distributor / international buyers
550
Supermarket/
represented
retailer Wholesaler
national buyers chain +5% growth
14 autonomous
communities 5% 13% compared to 2016
Purchasing group
Others
1% 8%
Restaurant
Online sales
chain /
2% Restaurant
Importer
6% 7%
Hotel chain /
Contract Hotel
catering/
For travellers /
Food services
42 43The top 10 Presence of the top 10
10
10
Presence of the top 10
10
10
Presence of
10
10
Spanish main independent
groups
main purchasing partner
groups
the main hotel
and restaurant chains
companies in MERCADONA AHORRAMAS MELIÁ HOTELS INTERNATIONAL
large-scale CARREFOUR GADISA RIU HOTELS & RESORTS
retail DÍA BONPREU ÁREAS
and HORECA
have visited
EROSKI DINOSOL GRUPO VIPS
the trade show
AUCHAN CONDIS TELEPIZZA
LIDL UVESCO EAT OUT
EL CORTE INGLÉS COVALCO ARAMARK
CONSUM ALIMERKA NEWREST
MAKRO MIQUEL ALIMENTACIÓ GRUP SODEXO
ALDI COVIRÁN SERHS
Source: Indisa Source: Indisa Source: Companies Register
selected the NCEA
44 45Media impact
The huge media impact generated by an international trade show such as Alimentaria is an
excellent demonstration of why it is a must-attend.
DATA FROM ALIMENTARIA 2018
+6,700 €11.4 million WHAT THEY’RE SAYING ABOUT US AROUND THE WORLD:
news items generated in news value
1,174 1.1 billion “Alimentaria goes global”
“Alimentaria in Barcelona will show how
accredited journalists Spain nourishes the Planet”
potential audience
1,000 “Alimentaria, the biggest
international news items
showcase of innovations “Alimentaria presents itself as a gateway
in the global pantry” to the European market”
SOCIAL MEDIA
400 +18,000 “Alimentaria reaches
“The Alimentaria model is innovative,
publications interactions full capacity with a record
effective and dynamic with each
105,000 m2”
succeeding year building on and adding
+995,000 #Trending topic
to the success of the past”
views during the 4 days of the event
46 47Stakeholders who
make a difference
The added value of Alimentaria comes from the presence and support of the most important ASSOCIATE PARTNERS
institutional and associate partners in the sector.
INSTITUTIONAL PARTNERS
We are also constantly working to enter into strategic agreements with key market bodies and
corporations.
STRATEGIC AGREEMENTS
ADIGITAL - Spanish Digital Economy Association
Ambar Connect
Fundació Banc dels Aliments
Fundación Dieta Mediterránea
Fundación Triptolemos
ICA – Institute of Artisan Beer
Mercabarna
Contract Catering
Grupo GSR
Chef of the Year - The Alimentaria Restaurama Competition
Food Consulting
48 49International gastronomic
capital
Barcelona is a cosmopolitan, modern and open city that prides itself on its diversity. It is one Gastronomy is one of its great attractions, as much for the variety and quality of its
of the main international tourist destinations and one of the favourite cities in which to do Mediterranean and market cuisine as for the new creative proposals of its internationally-recognised
business due to its quality of life and infrastructure. chefs.
50 5120-23
20-23
April
April
2020
2020
BARCELONA
BARCELONAGran
Gran
ViaVia
Venue
Venue
20-23 April 2020
BARCELONA Gran Via Venue
Europa
Europa
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/ Fira Themed
Themed
Areas
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Map
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H12 Coffee Area
Coffee Area
Halal Halal
Halal
Coffee Area
Functional
Functional
C. F
Functional
Fine Foods
Fine Foods
5 7
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Fine Foods
EXPOCONSERM O M E N T S
MOMENTS
MOMENTS
Pl.
a
Organic
Europa SNACKS,
SNACKS, SNACKS,
Featured
Featured
Activities
Activities
Featured Activities
ALIMENTARIA TRENDS
ALIMENTARIA TRENDS
ALIMENTARIA TRENDS
Free From
BISCUITS
BISCUITS
& & BISCUITS &
RESTAURAMA
RESTAURAMA
RESTAURAMA
Halal
CONFECTIONERY
CONFECTIONERY CONFECTIONERY Coffee Area
EXPOCONSER
EXPOCONSER
C. Alumini
C. Alumini
C. Alumini
Functional
SOUTH
SOUTH
ACCESS
ACCESS SOUTH ACCESS
MEDITERRANEAN
Fine Foods
ACCESO SUR
MEDITERRANEAN
MEDITERRANEAN
MOMENTS
ACCESO
ACCESO
SUR SUR SNACKS, INTERCARN
INTERCARN
INTERCARN
Featured Activities
FOODS
ALIMENTARIA TRENDS
BISCUITS &
FOODS
FOODS
RESTAURAMA
CONFECTIONERY
EXPOCONSER
TECH
C. Alts Forns
C. Alumini
TECH TECH
SOUTH ACCESS C. Forns
C. Alts Alts Forns
MEDITERRANEAN
ACCESO SUR
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FOODS
A A
TECH
C. Alts Forns
GROCERY PRODUCTS
GROCERY PRODUCTS
GROCERY PRODUCTS
A
INTERNATIONAL PAVILIONS
LANDS 8
RESTAURAMA
OF
INTERNATIONAL PAVILIONS
INTERNATIONAL PAVILIONS
RESTAURAMA
88
SETTING
F U L LY E Q U I P P E D
LANDS
LANDS
GROCERY PRODUCTS
RESTAURAMA
RESTAURAMA
SPAIN Live
Restaurant
OF OF
RESTAURAMA
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SETTING
SETTING
F U L LY E Q U I P P E D
F U L LY E Q U I P P E D
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Key map Hostelco Live Hotel
AT M O S P H E R E SETTING EVERYWHERE
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furniture, wellness
EVERYWHERE
Tableware, kitchen utensils,
containers
Transport, delivery, services,
vending LiveLive
Hotel
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furniture, wellness containers vending
Live Arena
AT MAT
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Interior design,
Interior decoration,
design, decoration,
textile, textile, Equipment,
Tableware, machinery,
Tableware,
kitchen accessories
utensils,
kitchen utensils, Café,
Transport, bar, bakery,
Transport,
delivery, pastry,
delivery,
services, services, Technology,
F Ufurniture,
L LY furniture,
E Q Uwellness
wellness IPPED M O M E N Tcontainers
S containers
TECH vendingice creams
vending entertainment
Equipment, machinery, accessories Café, bar, bakery, pastry,
ice creams
Technology,
entertainment Map subject to change
LiveLive
Arena
Arena
52 F U LFLY
U LELY
Q UEIQ
PUPE
I PDP E D MOM
MEONMTESN T S T E CTHE C H 53
Equipment,
Equipment,
machinery,
machinery,
accessories
accessories Café, bar,
Café,
bakery,
bar, pastry,
bakery, pastry, Technology,
Technology,Get in touch and
we’ll advise you
Network of international agents covering more than 60 countries.
SPAIN
FERRAN ESCARDÓ
DANIEL RODRÍGUEZ RESTAURAMA + SNACKS, BISCUITS &
INTERCARN + INTERLACT + GROCERY CONFECTIONERY
+ LANDS OF SPAIN National Sales Executive
Key Account Manager Tel.: (+34) 935 679 689 - Mobile: (+34) 603 853 603
Tel.: (+34) 934 520 725 - Mobile: (+34) 650 647 019 fescardo@alimentaria.com
drodriguez@alimentaria.com
MARGOT COLL INTERNATIONAL
INTERCARN + INTERLACT
CONSTANZE SCHUSTER
+ MEDITERRANEAN FOODS
International Key Account Manager
National Sales Executive
Tel.: (+34) 935 679 691 - Mobile: (+34) 639 136 457
Tel.: (+34) 934 520 724 - Mobile: (+34) 619 070 141
cschuster@alimentaria.com
mcoll@alimentaria.com
ISABELA WANDERLEY
JUAN LUIS GONZÁLEZ
International Sales Executive
EXPOCONSER + GROCERY + ORGANIC FOODS Tel.: (+34) 934 521 131 - Mobile: (+34) 671 092 642
+ FUNCTIONAL FOODS iwanderley@alimentaria.com
National Sales Executive
Tel.: (+34) 935 679 698 - Mobile: (+34) 649 176 122
VASCO STUMBOV
jlgonzalez@alimentaria.com
International Sales Executive
Tel.: (+34) 935 531 086 - Mobile: (+34) 639 375 547
ESTELA PORTELA vstumbov@alimentaria.com
RESTAURAMA + SNACKS, BISCUITS &
CONFECTIONERY + FREE FROM CLAUDIA REGNICOLO
+ FINE FOODS International Sales Executive
National Sales Executive Tel.: +34) 934 521 260 - Mobile: (+34) 674 233 868
Tel.: (+34) 935 679 686 - Mobile: (+34) 627 519 558 cregnicolo@alimentaria.com
eportela@alimentaria.com
List published on the exhibition’s website.
www.alimentaria.com
54 55Come and be part of a unique and global event
Alimentaria
May 17th-20th, 2021
www.alimentaria.com
#alimentaria2020
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