YOUR PARTICIPATION SEASON 2021 - BY - DESIGNFEST
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by
yourPARTICIPATiON
YOUR participation
SEASON
season2021/22
2021
cologne
BERLiN stuttgart COLOGNE
STUTTGART berlin
by
contents
DesignFest 03
Target Group 09
Celebrate your
Media Partner 10 creativity at
Concept 12
Germany‘s first
Facts and Figures 15
Booth Packages 16
festival for design,
Logo Integration 24 creativity &
Merchandising Tools 26
lifestyle!
Sample Configurations 28
Registration 34
Contact 36
2 contents designfest 3
A word with
Jennifer Reaves,
head & heart
behind the
DesignFest
Together with our partner in Crime, the COUCH for the first time about your new festi-
Just for you, we bring together the hottest lifestyle magazine, we want to reinvent the format of
val vision! Your eyes were shining. What
brands, your favorite bloggers and like-minded trade fairs! Together we have therefore launched
made you so happy in that
fans of the beautiful things in life! The most preci- Germany‘s first design and lifestyle festival in the
moment?
ous things of tomorrow can already shine in your metropolises of Cologne, Berlin and Stuttgart!
I remember the meeting super well! It was one of
home today! Shop at young interior, fashion and the first times I could tell about my new festival
food brands or discover new favorites of your To explain the concept and what is behind it in
more detail, we asked our managing director vision. It was all about getting you into my boat! I
hottest international brands! On top of that, there wanted to win you for my team to get started with
are plenty of action areas and workshops held by Jennifer Reaves, head & heart behind the festival,
for an interview. The 40-year-old mother of the new festival concept! I was then, and I still am,
the biggest DIY stars, who make sure that you can so passionately motivated to make the DesignFest
take home your very own piece of design guaran- two lives in Stuttgart on the Killesberg in a very
colourful and sympathetically styled apartment. come true that I look forward to every milestone in
teed! And if all this discovering and shopping ma- the festival preparations, like Anna, the Ice Queen,
kes you hungry, you can enjoy delicious superfood As usual, she appears at the arranged café in the
south of Stuttgart in an extremely good mood or maybe much more like Olaf! Putting together
in our hip Lounges & Cafés! the right team was definitely a first big step!
and a few minutes late!
”This is our DesignFest! A design festival We were definitely infected immediately!
Jennifer, about a year ago you told
for all those who are interested in the Especially by your underlying motiva-
us here at MischMisch (*a super nice and
beautiful things in life and are looking tion! We want to reinvent the format of
small café in the south of Stuttgart
for a special experience, whether the fair! What is behind it?
with the best coffee and cake in town)
homemade or rediscovered“ I have been working in the trade fair business for
4 designfest designfest 5
home for a few days! After all, we were a new coffee with sugar cubes from the fully automatic
team and everyone had their own ideas and we machine anymore. We wanted the Tuna Avocado
wanted to combine them into a single picture. In Bowl with fresh mango and mint and the tastiest
doing so, we looked at every single corner and vegan waffles with a wonderfully mild cappuc-
touch point of our festival! cino from the sieve machine! Finally, we made a
long list on these concept days and now we are
about to make it all come true! Step by step and
”Together with my team and festival by festival!
our numerous fellow cam-
And why do you have to get involved
paigners, we want to build a
in this now?
festival brand that is fun and Simply because you were not there otherwise!
coherent on all levels!‟ Without passionately motivated exhibitors and
partners, who are just as keen to do something
The result is a super strong picture of how the new as we are, we will not be able to do it! Alt-
festival should look and feel. Starting with the hough we have already achieved a lot, we need
way we want to see and make ourselves visible brands with a passion for their product and their
as a brand to the presentation of the individual brand, who are looking for a big audience with
products at the different stands of our exhibitors. us!
Of course the catering was also a big issue. It was
clear to us that we wanted to have great food! Thank you very much Jennifer for the
Nobody is in the mood for curry sausage and interview.
over 20 years and unfortunately I have to realize And what is our battle plan? What were
that we have a real problem. A homemade one, your first steps?
I think. Our industry lacks courage and imagi- First of all, it was necessary to find a large and
nation! The public, whether trade visitors or end content-wise suitable partner. In my opinion, a
consumers, today expects more from the live design sales fair for independent labels for end
experience before they decide to leave home in customers, which is supposed to be new, must first
the face of the ever-increasing competition for on and foremost be big and see itself as a nationwi-
- and offline offers. de brand! We wanted to get off to a flying start
with three German capitals, including the media-
”We want to reinvent the effective Berlin and of course an all-round great
festival experience with cool exhibitors. I knew
trade fair format, we have no that we would need other strong partners to help
more and no less in mind.‟ us implement this, so I went straight to the Gruner
& Jahr publishing house in Hamburg. Their maga-
And by more, I mean more emotion, more in- zine COUCH is simply the perfect print counter-
spiration, more courage, creativity, more quality part to our festival vision! It‘s mega fun, young,
in the big picture and in the small details. With the up-to-date, diverse, colourful and consumable
DesignFest I wanted to go new ways! Together in a cool way. I love it! We also wanted a power
partner, a partner in crime, who also makes the Jennifer Reaves, lives with her family in
with my team and our numerous fellow campaig- Stuttgart and worked for more than 20
ners, we want to build a festival brand that is fun festival his own business! To win the COUCH as
this partner was therefore a first super important years as strategic director and later ma-
and coherent on all levels! A brand that is some- naging director at the international design
how current and celebrates our present lifestyle, milestone on our journey!
fair blickfang. Headquartered in Stuttgart,
which is characterized by diversity and a desire blickfang GmbH has been organizing the
for lasting encounters with other people, new What happened next? What else should
international design fair blickfang for more
trends, products or brands. We want to reinvent be different, apart from the nationwide
than 27 years, with events in Germany,
the trade fair format, we have no more and no premiere at three locations? Austria, Switzerland, Denmark and even
less in mind. To fill this with life, we first settled down in my Japan. As Managing Director, Jennifer
was responsible for brand management,
concept innovations, sponsoring and the
development of new markets.
6 designfest designfest 7
sign up right
here!
your target group
The DesignFest is aimed at young, modern
You produce hip interior women between the age of 20 and 45.
products, personal fashion
accessories, creative DIY sup- Our target group is constantly on the lookout
for new products and trends in interior de-
plies, unique stationery, excep- sign, lifestyle, food, Beauty and fashion!
tionally tasty food or just
things that will make us and
We are looking for designers, She likes to be creative herself, but is also
our lives even more beautiful? happy to try out new products from her most
lifestyle brands and young favorite brands!
Then this is the right place for
entrepreneurs working in
you!
She surrounds herself with a mix of furniture
Sign up now for a presentation and sales area in Interior & accessories of serial production, but also
the DesignFest metropolises Cologne, Berlin and sets individual accents with for example DIY.
DIY
Stuttgart!
Beauty
Due to our strategic orientation and the younger Fashion
target group we are targeting, we recommend
presenting goods up to a maximum value of Food
around EUR 300. Lifestyle
8 designfest target group 9
I
DIE DINGE, DIE WIR LIEBEN
C itytrips!
Strand, Berge,
n im
20 Traumreise
GUT DURCH
00 Euro
DEN WINTER
Wert von 25 0
10 Pflegetricks
gegen
zu gewin n en! trockene
Haut
DEKO MIT
BILDERN
Richtig hängen,
DIE DINGE, DIE WIR LIEBEN
perfekt in
Szene setzen,
BUNT ODER BEIGE? Eindruck schinden
Zwei neue Interior-Trends,
die jedes Style-Herz erwärmen
Why you and
your products
shouldn‘t be mis- Alles über
kleine Räume
sing DesignFest! nachhaltig
leben
Smart Home
Österreich 3,20 € • Schweiz 4,40 SFR • Benelux 3,40 €
Everyone is talking about No other magazine in Germany combines the
FINDE DEINEN
Co-Living-
Ideenthemes
und Living,
wie Beauty and Fashion as skillful as
DesignFest!
Italien 3,70 € • Tschechien 110 CZK
COUCH!
WOHNSTIL!
wir uns in
ZUKUNFT
Lovebrand!
The DesignFest is a joint project with the successful einrichten
Those who know COUCH love COUCH.
and important publishing house Gruner & Jahr in
Hamburg. Here, innovative and trend-conscious Many readers have loved the magazine for years
titles such as COUCH, Schöner Wohnen or Living and look forward to the unique mix of topics
at home are created on a weekly basis. every month!
COUCH is our main partner and will COUCH activates readers to buy and test pro-
report on the DesignFest and its ducts and enjoys great confidence in the editorial
exhibitors in an editorial article. recommendations!
COUCH will also report on backgrounds, trends With the 64,000 members strong community
and current DesignFest themes across all COUCHstyle, the interactive crossmediality of
communication channels. DesignFest is guaranteed. A lively exchange with
readers/users and influencers completes the
magazine perfectly!
10 media partner media partner 11
Why you and
your products
shouldn‘t be mis-
sing DesignFest!
152.000 visitors already at the
premieres!
DESIGNFEST cologne
DESiGNFEST BERLiN
02
22 I 23 I 24 Januar2021
ı 03 OCTOBER 2021
The
The DesignFest
DesignFest takes
is partplace
of theininternationally
the hip location
Arena Berlin. Due to the attention-grabbing
renowned Cologne furniture fair imm Cologne on
advertising
the Cologneofexhibition
the festival in the magazines
grounds and opensofon the
COUCH and Schöner Wohnen,
public days with an average of 50,000we already
visitors.
expect 12,000 visitors at the premiere. Sell your products in
a guaranteed inspiring
DESIGNFEST STUTTGART
DESiGNFEST STUTTGART
09 I 10 I 11 April 2021 environment!
19 ı 20 ı 21 NOVEMBER 2021
The DesignFest takes place in the hip location Arena The DesignFest presents itself in a completely
DesignFest is part
Berlin. Due to of the established autumn
the attention-grabbing tradeof
advertising new and innovative look throughout Europe! The
fairs at the Stuttgart Exhibition Centre with an
Why you and the festival in the magazines of COUCH and Schö- uniform exhibition design as well as the commu-
average
ner Wohnen,of over
we 90,000
already visitors
expect looking
12,000 for newat
visitors nication was designed by the renowned design
products and ideas.
your products the premiere. studio Besau Marguerre. Eva Marguerre and
Marcel Besau are known for their interdiscipli-
shouldn‘t be mis-
nary cooperation with internationally renowned
DESiGNFEST COLOGNE
DESIGNFEST BERLIN brands such as Vitra and THONET. They are
21 ı 22 ı 23 JANUARY 2022
sing DesignFest! 08 I 09 Mai 2021 winners of the German Design Award 2019 and
were responsible for the entire furnishing of the
The DesignFest is part of the internationally Elbphilharmonie.
DesignFestCologne
renowned is part offurniture
the established
fair immspring
Cologne trade
on
fairs at the Stuttgart Exhibition Centre with
the Cologne exhibition grounds and opens on the an
average of over 90,000 visitors lookingvisitors.
for new In designing the festival, we attached
public days with an average of 50,000
products and ideas. particular importance to simply doing
everything in a completely different way!
The event experience for you and your custo-
mers is just as creative as your products!
12 concept concept 13
facts and figures
DESiGNFESTcologne
DESIGNFEST BERLiN
02 Iı23
22 03I OCTOBER
24 Januar2021
2021
• Arenaof Berlin
starting
• Part imm Cologne at the Cologne Exhibi-
• Expected 12,000 visitors
tion Grounds
Secure your participation • 165 exhibitors on 8.000qm exhibition space
from an incredible 380,- at 390,- • Open only on consumer days with an average
of over 50,000 visitors
• 195 exhibitors on 6.000qm exhibition space
We value diversity! Therefore we have created a
DESiGNFEST STUTTGART
price system, which every label is able to afford,
19 ı 20 ı 21 NOVEMBER 2021
guaranteed! All stands come as a package!
DESIGNFEST
• Part of theStuttgart
autumn trade fairs at the Stuttgart
So you don‘t book a pure area, but the 09 I Exhibition
10 I 11 April 2021
Centre
whole stand! • With an average of over 90,000 visitors
• Arena Berlin on 8.000qm exhibition space
165 exhibitors
Save yourself the stressful setup! Don‘t worry how • Expected 12,000 visitors
you can present your products attractively. We
• 195 exhibitors on 8.000qm exhibition space
have already done all this for you! With a total
of 6 different package options, you will definitely DESiGNFEST COLOGNE
find your own optimal presentation concept for 21 ı 22 ı 23 JANUARY 2022
your products! And that from a fabulous 380 EUR.
DESIGNFEST BERLIN
• Part of imm Cologne at the Cologne Exhibition
08 I Grounds
09 Mai 2021
• Open only on consumer days with an average
• Part of the
of over springvisitors
50,000 trade fairs at the Stuttgart
• Exhibition Centre
165 exhibitors on 6.000qm exhibition space
• With an average of over 90,000 visitors
• 195 exhibitors on 8.000qm exhibition space
14 concept facts and figures 15
booth package 01 booth package 01 plus
showcosts and stands
your participation costs:
booth package 02 booth package 03
booth package 01
1,2 x 0,8m (LxB) – 390,- EUR
booth package 01 plus
1,2 x 0,8m (LxB) – 490,- EUR
booth package 02
3 x 2m (LxB) 6sqm – 690,- EUR
booth package 03
3 x 4m (LxB) 12sqm – 990,- EUR
booth package FASHION
3 x 4m (LxB) 12sqm – 1.050,- EUR
booth package 04
4,5 x 4m (LxB) 18sqm – 1.690,- EUR
booth package fashion booth package 04 Plus an advertising fee of 105,- EUR for your
entry on the web, the uniform logo production
for your booth and 20 free tickets.
16 booth packages showcosts 17
booth package 01 booth package 01 plus
Area 1,20 x 0,80m x 0,96m (LxBxH) Area 1,20 x 0,8m x 0,96m (LxBxH)
390 EUR 490 EUR
plus VAT plus VAT
inklusive inklusive
• Base area 1,20 x 0,8m x 0,96m (LxWxH) • Base area 1,20 x 0,8m x 0,96m (LxBxH)
• 1 pc. Exhibitor box made of pallet frame • 1 pc. Exhibitor box made of pallet
on pallet 1,2 x 0,8m x 0,96m (LxWxH) frame on pallet 1,2 x 0,8m x 0,96m
Colour: anthracite Colour: anthracite
• Cover plate, Plywood natural • Cover plate, Plywood natural
Stand number Stand number
• Stand number • Frame work with sloping roof
• Logopanel with category pattern • Stand number clearly visible
• Individual logo sticker (b/w), square or round • Logopanel with category pattern
• Hidden storage space with large access hole • Individual logo sticker (b/w), square or round
• Hidden storage space with large access hole
exklusively bookable
• DIN A4 display
exklusively bookable
• Storage box
• DIN A4 display • Hanging panel A4
• Flyer display
• Storage box • Hanging panel A2
• Flyer display
18 booth packages booth packages 19booth package 02 booth package 03
Area 3,00 x 2,00m (LxW) Area 3,00 x 4,00m (LxW)
690 EUR 990 EUR
plus VAT plus VAT
inklusive inklusive
• Base area 3 x 2m (LxW) • Base area 3 x 4m (LxW)
• 1 pc. Exhibitor box made of pallet frame • 2 pcs. Exhibitor box made of pallet frame
on pallet 1,2 x 0,8m (LxW) on pallet each 1,2 x 0,8m (LxW)
Colour: anthracite Colour: anthracite
• Cover plate, Plywood natural • Cover plate, Plywood natural
Stand number 1,20 x 2,20m Stand number
• Backwall 2,40 x 2,20m (WxH)
Plywood natural (not paintable) • Backwall 2,40 x 2,20m (WxH)
Plywood natural (not paintable)
• Stand number clearly visible
• Stand number clearly visible
• Logopanel with category pattern
• Logopanel with category pattern
• Individual logo sticker (b/w), square or round
• Individual logo sticker (b/w), square or round
• concealed storage space can be filled through
• concealed storage space can be filled through
large access hole at the rear
large access hole at the rear
exklusively bookable
exklusively bookable
• DIN A4 display
• DIN A4 display
• Storage box
• Storage box
• Flyer display
• Flyer display
20 booth packages booth packages 21booth package fashion booth package 04
Area 3,00 x 4,00m (LxW) Area 4,50 x 4,00m (LxW)
1.050 EUR 1.690 EUR
plus VAT plus VAT
inklusive inklusive
• Base area 3 x 4m (LxW)
• Base area 4,5 x 4m (LxW)
• 2 pcs. Exhibitor box made of pallet frame
on pallet each 1,2 x 0,8m (LxW) • 4 pcs. Exhibitor box made of pallet frame
Colour: anthracite on pallet each 1,2 x 0,8m (LxW)
Colour: anthracite
• Cover plate, Plywood natural
1,20 x 2,20m (LxW) • Cover plate, Plywood natural
Stand number 1,20 x 2,20m (LxW) Stand number
• Clothes rack, Colour: anthracite
117 x 59 x 148m (LxWxH), load 15 kg • Backwall 3,60 x 2,20m (WxH)
Plywood natural (not paintable)
• Backwall 2,40 x 2,20m (WxH)
Plywood natural (not paintable) • Stand number clearly visible
• Stand number clearly visible • Logopanel with category pattern
• Logopanel with category pattern • Individual logo sticker (b/w), square or round
• Individual logo sticker (b/w), square or round • Hidden storage
• Hidden storage
exklusively bookable
exklusively bookable
• DIN A4 display
• DIN A4 display • Flyer display • Storage box
• Storage box • Flyer display
22 booth packages booth packages 23your
LOGO
This is how your logo
is displayed
Unified production of your logo for
A) your stand included in all packages.
Each stand is equipped with a logo panel
(65 x 65cm), that covers your hidden personal
storage space. Each logo panel is printed with the
corresponding DesignFest category patterns
(Interior, Fashion, Stationery, Food, DIY).
The white sticker with your Logo in black will be
your
placed in the middle.
LOGO
And that‘s what we need from you:
Your logo as vektorbased file (AI, EPS, SVG)
as black-and-white-version
The choice is yours: square or round?
B) A) Sticker square B) Sticker round
your your
LOGO LOGO
43 x 43cm D 48cm
24 logo integration logo integration 2501 flyer display 02 storage box
For hanging in the exhibitor box on three sides. For hanging in the exhibitor box on three sides.
MDF, anthracite MDF, anthracite
04
05
12cm 10cm
30cm 15cm
11cm 30cm
02
03
03 din a4 display 04 hanging panel din a2
Additional display for prints or your logo. Only in combination witht booth package 01 plus.
01 Plywood, natural Additional display for prints or your logo to hang
in the framework.
MDF, anthracite
30cm
21cm
merchandising
tools
05 hanging panel din a4
Only in combination witht booth package 01 plus.
exklusively bookable 15,- EUR/pc. Additional display for prints or your logo to hang in
the framework.
These tools help you to present yourself and your MDF, anthracite
products in the best possible way: 59cm
01 flyer display
02 storage box
03 DIN A4 display
04 Hanging panel DIN A2
05 Hanging panel DIN A4 30cm
42cm
21cm
26 merchandising tools merchandising tools 27sample configurations
And this is how your designfest
booth could look like:
Sample illustrations of booth configurations of
various categories.
sample A
Booth package 01
Tool: 03, 02
28 sample configurations sample configurations 29sample B sample C
Booth package 01 Plus Booth package 02
Tools: 01, 03, 04, 05
30 sample configurations sample configurations 31sample D Sample E
Booth package 03 Booth package 04
32 sample configurations sample configurations 33» Design, furnishing, fashion
and beauty and above all
the DIY Yourself scene has
become a huge market. The
And that‘s how you‘re in it! figures prove us right. With a
monthly circulation of over
90,000 and a reach of 220,000,
You can register for one or more
DesignFest locations online via this link: our lifestyle magazine COUCH
reflects the needs of a young,
link to registration form
trend-conscious and mobile
You need photos of at least 3 products generation. «
and a short description of the back-
ground and philosophy of your label. Christina Gath, Chief Editor COUCH
You will receive your notifi-
cation of participation within
7 days after registration and
confirmation by our project
team.
34 registration quote 35CEO Project management SOCIAL CONTENT
Jennifer Reaves Heike Paule MANAGER
jennifer@designfest.info heike@designfest.info Naomi de la Peña
naomi@designfest.info
DesignFest is a production
of
blickfang GmbH
Filderstrasse 45
70180 Stuttgart
Project assistance production
PRODUCTION
ASSISTANCE Tel. 0711 - 99093 40
Nastassja Wirsing Aileen Kern www.designfest.info
nasti@designfest.info Christina Klingler
aileen@designfest.info
contact christina@designfest.info Pictures with friendly per-
mission of G&J.
Do you have questions
about the concept, the
application process, the
prizes or just valuable sug-
gestions? We are looking
forward to your email!
36 contact contact 37You can also read
