PULIZIA COME VALORE ASSOLUTO - Forum Pulire
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CLEANING
PULIZIA AS AN
COME ABSOLUTE
VALORE VALUE
ASSOLUTO
ETHICS
ETICA AND ENVIRONMENT,
E AMBIENTE, HEALTH ANDBELLEZZA,
SALUTE E PREVENZIONE, PREVENTION, BEAUTY,E
INNOVAZIONE
INNOVATION AND
TECNOLOGIA. TECHNOLOGY.
INTEGRARE INTEGRATE AND
E CONFRONTARE COMPARE
ESPERIENZE DIFFERENT
DIVERSE PER
EXPERIENCESINSIEME
COSTRUIRE TO BUILDUN
A NEW MODEL
NUOVO OF SOCIAL
MODELLO DI INSPIRATION
ISPIRAZIONETOGETHER
SOCIALE
4 th
E D I T I O N 2018
UniCredit Pavilion, Gae Aulenti Square, 10 - 20124 Milan - October 10 - 11 - 2018
Promoted by
In collaboration with
October 10 - 11 2018
Media Partner
W W W . F O R U M P U L I R E . I T
INDEX
Page
6. INTRODUCTION
7-8. IMPORTANT CONTACTS AND DATES
9. GENERAL INFORMATION
10-15. HISTORY
16. MILAN
17. UNICREDIT PAVILION
18. GETTING HERE
19. PROGRAMME
20-21. SPONSORSHIP PACKAGES
22-23. EXTRA SPONSORSHIP OPPORTUNITIES
24. PROMOTIONAL PLAN
25. NETWORK AREA
26. WHY SPONSOR?
27. PROMOTERS
28. EXTRA SPONSORSHIP IMAGES
5INTRODUCTION
Afidamp, ISSA and ONBSI are delighted to present to you the sponsorship guide
of FORUMPulire 2018, which will be held in Milan, at UNICREDIT PAVILION, on
10 and 11 October.
FORUMPulire is now in its 4th edition and represents the foremost cultural
event dedicated to the segment of integrated services, professional cleaning
and environmental hygiene.
The goal of organisers and promoters is to create an exciting new opportunity
to embark on projects for the future.
Through this sponsorship/partnership strategy, FORUMPulire organisers are
affording their partners an invaluable opportunity, a wide array of communication
and marketing tools, and a high quality and representative venue in a growing
segment, which lend heightened value and visibility to the role of each individual
partner company.
We would like to offer you a package of sponsorship options, which you can
personalise and adjust to meet your marketing needs and budget parameters.
We will be happy to discuss with you the best terms and conditions and ensure
the utmost flexibility in creating a personalised plan.
6IMPORTANT CONTACTS
CONFERENCE ORGANIZER
Afidamp Servizi Srl
Via Felice Casati 32
20124 Milan - Italy
T. +39 02 6744581
info@forumpulire.it
www.forumpulire.it
CONGRESS VENUE GALA DINNER VENUE
UniCredit Pavilion Palazzo Bovara
Piazza Gae Aulenti, 10 Corso Venezia, 51
20124 Milan - Italy 20121 Milan - Italy
www.unicreditpavilion.it www.centrocongressimilano.it
7IMPORTANT DATES
DELEGATES DATES
Delegate Online registration opening 04 June 2018
Delegate Online registration closing 09 October 2018
KEY SPONSOR & EXHIBITOR DATES
Technical Information submission September 2018
Construction 09 October 2018
Event dates 10-11 October 2018
Dismantling 11 October 2018
SPEAKERS DATES
Abstract Submission Opening 01 May 2018
Abstract Submission Closing 31 July 2018
Full Paper submission deadline 10 September 2018
8GENERAL INFORMATION
GENERAL INFORMATION
Dates: 10-11 October, 2018
Opening hours: 10 October 9:00am – 5:00pm, 11 October 9:00am – 4:00pm
Language: The languages of the Congress are: Italian and English.
City: Milan, Italy
Venue: UniCredit Pavilion - Milan
Host: Afidamp, ISSA e ONBSI
Organiser: Afidamp Servizi Srl
Website: www.forumpulire.it
SCIENTIFIC PROGRAMME COMMITTEE
Nicola Burlin - FNIP Confcommercio Davide Guarini - ONBSI
Toni D’Andrea - Afidamp Servizi Andrea Loro Piana - AfidampFAB
Vincenzo Elifani – ONBSI Graziano Rinaldini - Formula Servizi
Giuseppe Gallinari - ONBSI Augusto Monachesi - ONBSI
Francesco Gennarielli - CNA Andrea Risi - GSA
Stefano Grosso - AfidampCOM Vittorio Serafini - Scuola Nazionale Servizi
PROMOTERS Event Management
AFIDAMP www.afidamp.it Toni D’Andrea
ISSA www.issa.com T. +39 348 3517796
ONBSI www.onbsi.it tdandrea@afidamp.it
CONGRESS ORGANIZERS TEAM
Speakers & Institutional Representatives Sponsorship
Maria Elisa Latella Caterina Ranieri
T. +39 02 67445813 T. +39 02 67445814
Mobile +39 340 4007731 sponsorship@forumpulire.it
info@forumpulire.it
Registration Press & Media
Lorenzo Di Vita Laura Banfi
T. +39 02 67445806 T. +39 02 67445817
support@forumpulire.it press@afidamp.it
9HISTORY
“Cleaning as an absolute value”: this has been the leitmotif of Forum Pulire ever
since the very beginning, in 2012, the year in which the congress started down
the road to building the segment identity, capturing its needs and desires.
In the next edition, the fourth, FORUM PULIRE aims to gather the contributions
made in the past few years, including the invaluable knowledge, energetic
interest, and contagious enthusiasm generated over these recent years and
move the stone over the hurdle. The intent is to shape new behaviors and build
new inspirations and new knowledge. FORUM PULIRE will focus on important
topics, significant issues, and powerful developments, which will help us,
understand and plan the best next course of action. Ethics and Environment,
Health and Prevention, Beauty, and Innovation and Technology are topics
selected specifically for you.
THE NUMBERS OF FORUM PULIRE
Nr. OF Nr. OF Nr. OF
YEARS VENUE DAYS
PARTICIPANTS SPEAKERS SPONSOR
Palazzo delle Stelline
2012 2 280 58 7
Milan
MiCo
2014 2 355 50 8
Milan
UniCredit Pavilion
2016 2 443 30 17
Milan
1078 Delegates
138 Speakers
33 Sponsors
10REPORT FORUM 2016 CONGRESS REPORT 11
REPORT FORUM 2016 CONGRESS REPORT
12REPORT FORUM 2016 CONGRESS REPORT
FORUM PULIRE 2016 (IN NUMBERS)
Nr. of Delegates 443
Nr. of Companies 224
Nr. of Foreign Countries 8
PROMOTERS 2016
SPONSORS 2016
13SPEAKERS 2016
Markus Ilham
Asch Kadri
Deputy Chief Executive Officer President
Kärcher Diversey Care
Sealed Air
John Roger
Barrett Krieg
Executive Director Director
ISSA Reso Partner
Fabio Riccardo
Beltram Oldani
Director of Scuola Writer, author of
Normale Superiore “Spaghetti Robot”
di Pisa
Simonpaolo Enrico
Buongiardino Pagliarini
Vice Presidente Journalist at Radio 24
Confcommercio Milano
Luca Giorgio
Del Gobbo Rapari
Minister University, Research and President
Open Innovation Assintel Confcommercio
Regione Lombardia
Giuseppe Virna
Gallinari Re
President President
ONBSI AfidampFED
Luca Debora
Grampioggia Rosciani
Digital Payments Journalist
Banca Sella Radio 24
Andrea Vittorio
Granelli Sgarbi
President Critic and art historian
Kanso
Stefano Riccardo
Grosso Staglianò
Commercial Director Journalist and writer
ISC Group author of “Al posto Tuo”
14SPEAKERS 2016
Adonai Enrico
Arruda Libera
General Director Director of Scuola
FACOP Nazionale Servizi
(Brazilian Educational Foundation)
Elisa Andreas
Camellini Lill
National Secretary General Director EFCI
FILCAMS CGIL (European Federation
of Cleaning Industries)
Michele Lorenzo
Corradino Mattioli
Member of ANAC Spokesperson
(National Anti Corruption Manifesto of Services.
Authority)
Domenico Riccardo
De Masi Nencini
Sociologist Vice Minister
of Infrastructure and
Transport
Stefano Andrea
Esposito Pancani
Vice President Vice Director LA7 News
VIII Commission (Public Works,
Communication), Italian Senate
Domenico Giulio
Gentile Sapelli
Studio Legal Professor Economic
Research History University of Milan
Christelle Oliviero
Lewandowsky Toscani
Regional Manager Photographer
of Training INHNI
15MILAN
PARTNER HOTELS
For Forum PULIRE, the event organiser, AFIDAMP, has partnered with the
following hotels to provide special discounted accommodation for the nights of
9/10 and 10/11 October, to guests who will visit Forum PULIRE 2018.
Guests can arrange their bookings following the instructions described in
website www.forumpulire.it
HOTEL PRINCIPE DI SAVOIA *****
Location: Piazza della Repubblica 17, 20124 Milan - Italy
www.dorchestercollection.com/en/milan/hotel-principe-di-savoia/
THE WESTIN PALACE *****
Location: Piazza della Repubblica 20, 20124, Milan - Italy
www.westinpalacemilan.it
HOTEL MANIN ****
Location: Via Manin 7, 20121 Milan - Italy
www.hotelmanin.it
HOTEL WINDSOR ****
Location: Via Galileo Galilei 2, 20124 Milan - Italy
www.hotelwindsormilan.com/
16UniCredit PAVILION
The UniCredit Pavilion stands in the heart of Milan in the
new dynamic Garibaldi-Porta Nuova district.
This strategic location embodies a new perspective on
experiencing the balance between nature and the city, in
synch with man and his environment.
This is an exciting new centre in which residential
neighbourhoods merge with businesses and retail spaces,
to become a spontaneous gathering space, partly thanks
to the construction of the “Biblioteca degli Alberi” park.
Design of the park was based on the plan submitted as
part of the international call for ideas, launched by the
Municipality of Milan.
The area bridges Corso Como, a dynamic space of
convergence and reference point for leading Milanese
fashion engagements, and the Isola district, a vibrant
location and a venue for initiatives where art, culture and
civic commitment come together on stimulating, fertile
terrain.
UniCredit Pavilion emerged in this background, as a new
space for culture, people, and business, to add to the
successful development of the area.
17GETTING HERE
GETTING HERE
Address: Gae Aulenti Square, 10 20154 – Milan - Italy
By Subway:
Green Line (M2) stop “Garibaldi FS”
or Purple Line (M5) stop “Isola”
By Train:
Train Station “Porta Garibaldi” (5 minute’s walk)
Train Station “Central Station” (2 stops Green Line M2)
By Plain:
From Linate Airport
Train from Train Station “Milano Forlanini-Linate” to
“Porta Vittoria FS” or “Garibaldi FS”
From Malpensa Airport
Train “Malpensa Express” to “Garibaldi FS”
By Car:
Several private and public carparks are available nearby.
By Taxi:
Taxis can be booked by calling +3902.4040, +3902.6969
or +3902.8585.
18PRELIMINARY PROGRAMME
PRELIMINARY PROGRAMME (Subject to change)
Wednesday 10 October Thursday 11 October
Participants Registration Participants Registration
09:00 – 10:00 09:00 – 09:45
Sponsored Welcome coffee Sponsored Welcome coffee
Welcome Ceremony
10:00 – 10:20 09:45 – 11:15 Session 3: Beauty
Institutional Interventions
Session 1:
11:15 – 11:45
10:20 – 11:50 Health and Prevention Sponsored Coffee Break
11:50 – 12:20 11:45 – 13:00
Sponsored Coffee Break Inspiring Events
12:20 – 13:30 Session 2:
13:00 – 14:00 Sponsored Lunch
Ethics and Environment
Session 4: Innovation and
13:30 – 14:30 Sponsored Lunch 14:00 – 15:45
Technology
Intervention Company
14:30 – 16:15 15:45 – 16:00 Closing Ceremony
Manufacturer (case history)
19:30 – 20:00 Aperitif (Bovara Palace)
20:00 – 23:00 Gala Dinner (Bovara Palace)
19MAJOR SPONSORSHIP OPPORTUNITIES
The packages have been designed to give your company the greatest visibility. Your participation as Gold, Silver or
Bronze Sponsor will allow you to enjoy the opportunities listed below.
Corporate Logo Visibility
Advertising campaign: sponsor logo on all advertising pages dedicated to the event
Delegates’ kit: folder - logo on the folder kit
Programme: sponsor logo
Website: premium visibility on the sponsor page
Social media/network: visibility on the event page
Direct e-mailing: sponsor logo
Delegates’ badge: sponsor logo
Information Materials
Option of including one company profile and one corporate press release in the delegates’ kit
Option of including one company profile and one corporate press release in the press kit (digital format)
On-site Visibility
Verbal mention at the opening ceremony
Logo featured on event signage
Logo featured on room slides
Logo featured on backdrop for interviews and logo in-frame during event filming (PICTURES 7, P. 28)
Opening plenary session presentation/video
- slot: 5” o 10"
- SCHEDULE: 4 time slot allocated on a “first come, first served” basis”
Network Area
Promotional desk within the conference floor
Info material distributed in the conference room
Active Presence
Sponsor participation in a talkshow (1 representative)
Option of local interviews for video documentation of the event
Marketing Initiatives
One DEM to a database supplied by the sponsor
Photographic report on the event
Receipt of conference participant database (first name, last name, company, job title)
Standard entry tickets
Gala Dinner
Gala Dinner invitations
POINT 1: Wednesday 10/10: 1 slot in the morning and 1 slot in the afternoon Thursday 11/10: 1 slot in the morning and 1 slot in the afternoon POINT 2: We
20MAJOR SPONSORSHIP OPPORTUNITIES
VISIBILITY
INVESTMENT INVESTMENT INVESTMENT BEFORE DURING AFTER
€30.000,00 €20.000,00 €10.000,00
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10” 5” ✪
SEE POINT 1 SEE POINT 2
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ednesday 10/10: 1/2 slot in the morning and 1/2 slot in the afternoon Thursday 11/10: 1/2 slot in the morning and 1/2 slot in the afternoon
21EXTRA SPONSORSHIP OPPORTUNITY
NETWORK AREA (PICTURE 2, P. 28)
Promotional desk set up within the conference floor
Visibility on the official website under the EXHIBITORS category (inclusion of corporate logo, inclusion of a link to the company webpage)
One standard entry ticket
ROLL-UP (PICTURE 3, P. 28)
Customized graphic print of the Sponsor located in the event’s common areas (format 80x200cm)
DELEGATE BAG (PICTURE 8, P. 28)
Promotional customized bags printed with the company logo - logo only on the back side (500 bags)
MAXI LEDWALL (GAE AULENTI SQUARE) (PICTURE 5, P. 28)
Maxi Ledwall double sided mt.12x7 located in Gae Aulenti Square, Logo+Claim Projection, for 5’’ every 120’’
BADGE/LANYARDS (PICTURE 6, P. 28)
500 Badge/Lanyards Material must be provided and delivered directly by the Sponsor
WELCOME COFFEE (1 service per day) (PICTURE 4, P. 28)
Welcome coffee (500 pax)
• Sponsor logo on the signage at the Welcome Coffee Lounge
• One Standard entry ticket
• Sponsor logo in the Final Programme (printed and online)
• Sponsor logo projection on indoor screen for the duration of the Welcome Coffee
BUFFET LUNCH (1 service per day) (PICTURE 4, P. 28)
Buffet lunch (500 pax)
• Sponsor logo on the signage at the Buffet Lounge
• One Standard entry ticket
• Sponsor logo in the Final Programme (printed and online)
• Sponsor logo projection on indoor screen for the duration of the Lunch
COFFEE BREAK (1 service per day) (PICTURE 4, P. 28)
Coffee break (500 pax)
• Sponsor logo on the signage at the Coffee Lounge
• One Standard entry ticket
• Sponsor logo in the Final Programme (printed and online)
• Sponsor logo projection on indoor screen for the duration of the Coffee Break
GALA DINNER (PICTURE 1, P. 28)
Reserved Table
• 1 table of ten
• Sponsor sign on the reserved table
PARTNERSHIP OUTSIDE THIS SECTOR
Visibility in all event communication on-line and off-line under the EXTRA SECTOR PARTNER category
Visibility on all graphics around the location, internal and external, on event day
Option of distributing your company’s promotional material as part of the press kit
Promotional desk set up within the conference floor
One standard entry ticket
22EXTRA SPONSORSHIP OPPORTUNITY
VISIBILITY
exclusive/shared Cost/each BEFORE DURING AFTER
shared; Max 10 € 4.000
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shared; Max 10 € 1.500
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exclusive € 4.000
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shared; Max 6
€ 5.000
prior confirmation
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exclusive
€ 2.000
prior confirmation
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exclusive € 4.000/each
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exclusive € 10.000/each
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exclusive € 3.000/each
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shared; Max 20 tables € 2.200/table
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exclusive € 6.000
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23PROMOTIONAL PLAN FORUM PULIRE 2018
EXPOSURE BEFORE THE EVENT
- 3 Months – Web Banners – Technical Online
Press (Italy/Foreign)
ADVERTISING CAMPAIGN – TECHNICAL PRESS: - 20 advertising pages – Technical Press
(Italy/Foreign)
- 2 Articles - Technical Press (foreign)
PRESS ACTIVITIES - TECHNICAL PRESS - 9 Press Releases
30.000 Potential Contacts
- 3 days radio spots on Radio24
ADVERTISING CAMPAIGN – GENERAL PRESS: - 3 advertising pages in Newspaper (Il Sole 24
Ore)
600.000 Potential Contacts
- 10 Direct Email Marketing
DIGITAL CAMPAIGN - Social Networks: Facebook, Twitter, LinkedIn
- Official Web Site
SIDE EVENTS - Interclean Amsterdam
15.000 Potential Contacts
EXPOSURE DURING THE EVENT
- Delegate kit
ON SITE - Press kit
- Videoprojection
- 2 congress days
- 2 welcome coffee
- 2 coffee break
NETWORKING
- 2 lunch
- 1 aperitif
- 1 gala dinner
500 Real Contacts
EXPOSURE AFTER THE EVENT
PRESS ACTIVITIES 1 Press Release after the event
DIGITAL Online publication of each session
22.500 Total General Potential
30.000 Total Potential Contacts
Update on the 23rd March 2018
24NETWORK AREA
BA
RO
DA R
UA G
DESK AFIDAMP 3
parete 4m
stampa - relatori
parete 4m
DESK AFIDAMP 2
delegati M-Z
DESK AFIDAMP 1
delegati A-L
BA
RO
DA
AR
GU
reg
BA
ia
RO
DA
AR
GU
DESK AFIDAMP 3
parete 4m
stampa - relatori
grafica per interviste autoportante
monitor
tavolino
telo nero
monitor
parete 4m
DESK AFIDAMP 2
podio
delegati M-Z
sgabello
DESK AFIDAMP 1
delegati A-L
BA
RO
DA
AR
GU
25WHY SPONSOR?
WHY SPONSOR?
Right Audience
Recognition
Relationship Building
Incentive
Exposure
Networking & Lead generation
Inspiring
Training
Brand Visibility
Brand Positioning
26PROMOTERS
PROMOTED BY:
IN COLLABORATION WITH:
PARTNERSHIP
CNA S.C., FARE (Italian Federation of Health Bursars and Superintendent), FENI (European Federation of
Cleaning Industries), FIDEN (International Association of Building Services Contractors), FNIP – Confcommercio,
(Italian Federation of Cleaning Contractors, Pest Control and Multiservice companies), ONBSI (Bilateral body set
up by trade unions and small firm associations in the Multiservice and Integrated Service sector), SNS (National
School for Services Contractors)
INSTITUTIONS INVITED and REQUESTED PATRONAGE
UNESCO (United Nations Educational Scientific and Cultural Organization), European Commission, Presidency of
the Italian Republic, Presidency of the Council of Ministers, Ministry of Health, Ministry of Economic Development,
Lombardy Region, Milan metropolitan area, City of Milan, Milan Chamber of Commerce, National Public Health
Institute, S.IT.I (Italian Society of Hygiene, Medicine Prevention and Public Health), SIMPIOS (Italian Society for
the prevention of hygienic and sanitary infections, Confederazione Nazionale delle Misericordie d’Italia (Charity
Organisation)
ORGANIZED BY:
Afidamp Servizi Srl
Via Felice Casati, 32
20124 Milan - Italy
PH. +39 02 6744581
info@forumpulire.it - www.forumpulire.it
27EXTRA SPONSORSHIP PICTURES
PLEASE CONSIDER THE FOLLOWING IMAGES AS EXAMPLES
1 2
3 4
5
6 7 8
28You can also read
