Media Diary of Events - LONDON - WTM London
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20004 Cover - Media Diary.qxp_Layout 1 25/09/2017 15:51 Page 1
LONDON
Media Diary
of Events
Official Sponsor of WTM London
International Media Centre:
There’s only one
destination in 2018
Keep up-to-date all year long
Follow us @wtm_london
wtmlondon.com
LONDON
6–8 November 2017
WTM London Media Diary of Events 2017
SUBJECT PAGE
18 Welcome to WTM 2017 1
WTM London International Media Centre Services 3
WTM London Sponsors 4
Monday 6 November Diary of Events 5
Tuesday 7 November Diary of Events 25
Wednesday 8 November Diary of Events 52
WTM Festivals 67
Interview Opportunities 68
Photographic Opportunities 73
Competitions & Promotions 77
WTM London 2017 New Exhibitors 79
* correct at time of going to print
WTM does not endorse the content of Exhibitor Press Conferences; content is
supplied purely by exhibitors
WTM London Media Diary of Events 2017
GREEK NATIONAL TOURISM ORGANISATION
OFFICIAL SPONSORS OF THE WTM LONDON
INTERNATIONAL MEDIA CENTRE
It is our great pleasure to welcome you to
WTM London 2017.
We would like to take this opportunity to thank you for
your continuous support towards Greece and to invite
you to our stands EU1200 & 1250.
Recently released statistics and reports from tour
operators confirm that Greece is still a holidaymakers’
favourite so we are certain that 2017 is another record-
breaking year.
This continuous success is the result of a rich portfolio of
different types of holidays on offer that are becoming
popular to wider market segments, including food
and wine, city breaks and soft adventure, combined
with year-round sunshine, diverse landscapes and the
famous Greek hospitality. All of the above are granting
Greece the title of a “leading 365-day tourist destination”
Whether you would like to discuss press trips, or find out
the latest news and developments for 2017, please come
and find us and our co-exhibitors at our stand or attend
one of our media events listed here.
1
WTM London Media Diary of Events 2017
LONDON
6–8 November 2017
The WTM London team is on hand to help in identifying stories
and feature opportunities and to answer any questions or queries
you may have during the event. In addition, key WTM London
events will be covered by the PR team and available in the
International Media Centre and online at London.wtm.com.
We look forward, as always, to working with you and making your
time at WTM London enjoyable and productive.
Paul Nelson
Natalia Hartmann
Nicole Collett
2
WTM London Media Diary of Events 2017
WTM LONDON INTERNATIONAL MEDIA CENTRE SERVICES
The WTM London International Media Centre is an exclusive area
for WTM London registered media.
The WTM London International Media Centre will be located
on the exhibition floor at ExCeL, in the hub of all the activity,
surrounded by exhibitors. The WTM London International Media
Centre offers computers and wi-fi access, radio broadcasting
facilities, free cloakroom and refreshments.
Location:
Located on the Exhibition Floor - ME580.
Opening hours:
Monday 6 November: 08.00 - 19.00
Tuesday 7 November: 08.00 - 19.00
Wednesday 8 November: 08.00 - 18.00
Complimentary Facilities
• A fully equipped working area with computers, laptop/
tablet connections, printers, desk space and Wi-Fi
connectivity (strictly press only)
• Free dedicated Cloakroom for media
• A dedicated WTM Media Breakfast, taking place on
Monday 6 November
• Dedicated refreshment area with free tea and coffee*
• Exclusive access to travel trend reports, press releases
and exhibitor press packs
• Access to Official WTM Media Conferences
• Access to The WTM Industry Report and the WTM Top 100
City Destination Ranking, in association with Euromonitor
International
• Access to WTM Exhibitor Press Conferences
• Access to key speakers and WTM spokespeople (WTM
Interview Wall)
• Dedicated Entrance for pre-registered Media in the West
Entrance of ExCeL
• Free tea and coffee can only be redeemed with a
voucher collected from the WTM London International
Media Centre.
• Natalia Hartmann and Nicole Collett are your dedicated
WTM London International Media Centre Managers to
assist you within the WTM London International Media
Centre.
3
WTM London Media Diary of Events 2017
WTM LONDON WOULD LIKE TO THANK ALL
SPONSORS AND KEY PARTNERS:
WTM Official Premier Partner
Key Partner
Key Event Programme partner
WTM Delegate Shuttle Sponsor
Key Partner
WTM Transport Partner
Official sponsor of the
WTM international media centre
Supporting the WTM Ministerial Programme
and WTM Responsible Tourism Programme
4
WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
WTM London Media Diary of Events
MONDAY 6 NOVEMBER
Unless otherwise specified all events will be on exhibitor stands.
Platinum Suites 3 - 4 are on Level 3 and can be accessed from the
Boulevard. North & South Gallery Rooms can be reached by taking the
lifts to Level 2 at the back of the North & South Halls. WTM Global Stage
is situated in the South Hall by the east entrance (AS950). The WTM
Inspire Theatre is situated in the north hall entrance N9 (EU475). The
Travel Tech Theatre (TT390) is situated at the back of North Hall by N1.
The Responsible Tourism Theatre (AF580) is situated at the back of the
Africa region near hall entrance S1.
09:00 - 10:00 Holland (NBTC) Stand Opening
The Ambassador of the Kingdom of the Netherlands to
London, Mr Simon J.H. Smits, together with Jurriaan de
Mol, Director Business Development and Operations and
Sandra Ishmael, Director UK & Ireland, both Netherlands
Board of Tourism & Conventions will officially open the
brand-new Holland stand.
Stand: EU500
10:00 - 10:30 WTM Media Breakfast - Media Only
Join the WTM London Press Team for a continental
breakfast before the annual WTM Forecast Forum.
WTM London International Media Centre - ME580
Press Conference Room
10:00 - 11:00 Merlin Entertainments Breakfast
Breakfast networking event with special guests
Stand: GV555
10:00 - 10:30 Tourism Malaysia Pavilion- Grand Opening
Everyone is welcome to Tourism Malaysia for the grand
opening of the 2017 Malaysia Pavilion by:
Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism
and Culture Malaysia.
E. Dato’ Ahmad Rasidi Hazizi, High Commissioner
Malaysia to the UK.
Datuk Seri Mirza Mohammad Taiyab, Director General of
Tourism Malaysia
Stand: AS700
5
WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
10:00 - 11:30 Advances in Responsible Tourism
WTM Responsible Tourism Programme
Come along to hear brief presentations on a range of
Responsible Tourism Issues and your chance to question
the following presenters:
10:10 – 10:20 Harold Goodwin WTM Responsible
Tourism Advisor
10:20 – 10:30 Libby Owen Edmunds, Sustainable
Tourism Specialist, Asia & the Pacific
10:30 – 11:45 John Telfer Product & Operations Director,
Explore
10:45 – 11:00 Chris Warren, Crystal Creek Meadows
and ICRT Australia
11:00 – 11:15 Jenny Spruell, Director & Pete Wilson,
Brick Lane Tour Guide – Unseen Tours
11:15 – 11:25 Alba Rodriguez, Brand Train er and
Activator, Good Hospitality Group
WTM Responsible Tourism Theatre AF580
10:30 - 11:30 WTM Forecast Forum: 2017 Industry Report
Find out the latest trends in the travel and tourism
industry from the WTM London exhibition floor with the
unveiling of the World Travel Market 2017 Industry Report.
Introduced by WTM Portfolio Press & PR Manager Paul
Nelson.
Presented by Aaron Heslehurst, BBC Presenter
Media only.
WTM London International Media Centre - ME580
Press Conference Room
10.30 – 12.00 The Future of Wellness Travel hosted by Global Wellness
Institute Organised by Global Wellness Institute
Wellness tourism is growing twice as fast as tourism
overall, and has shown robust growth every year since
the Global Wellness Institute first defined the category
and began tracking its revenue. It is now over a half-
trillion-dollar market and shows no sign of slowing
down – expected to reach $800 billion-plus by 2020. This
session will emphasize both current and future trends
that will help set the foundation for a person, company
or country who wants to profit from engaging with this
sector.
Speakers include:
Dr. Franz Linser: The Essence of Wellness Tourism: It’s
Understanding Will Assure Success for Healthy Hotels
and Wellness Retreats
Ms. Susie Ellis: Wellness Trends 2030: Findings from
the October 2017 collaboration between the Global
Wellness Institute (GWI) and the Gottlieb Duttweiler
Institute (GDI)
Ms. Sue Harmsworth: Luxury: Past, Present, Future
Mr. Vicente Torres and Ms. Delia de Miguel: Fresh Ideas
in Marketing and PR for Regions and Countries – Case
Study: Ibisa
Ms. Stella Potti: What Consumers are Saying This Year
that is Different From Last Year
WTM Inspire Theatre - EU490
6
WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
10:30 - 12:00 Selling the Silk Road: unite and conquer
A Silk Road seminar jointly organized by the World
Tourism Organization (UNWTO) and Travel Perspective,
and supported by WTM London. To register for this
seminar click here. For more information, contact
silkroad@unwto.org / #SilkRoadNOW
10:30 - 10:50 Official Welcome and UNWTO Silk Road Programme
Overview.
This presentation will show how UNWTO is working with
33 countries and numerous project partners to foster
sustainable tourism development along the Silk Road.
As the Silk Road continues to attract increasing global
attention, the presentation will also look at what is in
store for the future with regards to brand positioning,
transnational route development and capacity building
projects.
Speakers Include:
Official Welcome - Mr. Zhu Shanzhong, Executive
Director, World Tourism Organization (UNWTO)
Progress on the Silk Road and Opportunities for the
Future - Ms. Alla Peressolova, Head, UNWTO Silk Road
Programme
10:50 - 11:55 Panel Debate: how to market and sell a transnational
tourism route like the Silk Road?
Once acclaimed as the “greatest route in the history
of mankind”, modern-day travellers experience the Silk
Road as a myriad of interconnected routes, incredibly
rich in natural and cultural heritage, but spread across
various countries throughout Asia, Europe and the
Middle East. Is it feasible to promote the Silk Road as an
overarching tourism route? Is dividing the Silk Road into
thematic themes or cluster regions the road to success?
What role can marketing and social media play in
promoting the Silk Road?
These and many more questions will be assessed by a
panel of tourism and marketing experts moderated by
Mr. Mark Frary, Co-Founder of Travel Perspective.
Intervening panellists:
Mr. Jonny Bealby, Managing Director, Wild Frontiers
Ms. Lyn Hughes, Wanderlust Magazine
Mr. Andy Janz, Managing Director, China Tours
Mr. Steven Hermans, Editor, Caravanistan: The Silk Road
Travel Guide
Brief introductory presentations will be followed by a
panel discussion. Q&A session involving the audience is
also planned.
South Gallery Rooms 7 & 8
10:30 - 10:45 Israel Official Stand Opening
Join the stand for their official opening
Stand: EU750
11:00 - 11:30 Investments and growth - Jordan Tourism Board 2018
update
Come and hear about Jordan’s new billion dollar
developments in the Red Sea resort of Aqaba. Also
7WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
come to hear about Jordan’s new focus on adventure
travel, following the successful launch of the Jordan Trail
in 2017, and the announcement of Jordan being the
host of the Adventure NEXT Near East conference for the
second year running in 2018.
Speaker: Dr. Abed Al Razzaq Arabiyat, Managing
Director of Jordan Tourism Board
Stand: ME140, ME150
11:00 - 11:30 Official opening of the Italian Stand - WTM London’s
Official Premier Partner
Official opening of the Italian Stand EU2000/EU2070
in the presence of the Italian Ambassador Giuseppe
Terracciano and the Italian Minister for Tourism Dario
Franceschini.
Stand: Italian National Tourist Board - ENIT ITALY, EU2000/
EU2070
11:30 - 12:15 E-Commerce Payments and Fraud: The Challenging Path
for Travel
Organised by CNP
Travel was one of the first merchant verticals to fully
embrace e-commerce, but many companies still
struggle with effective implementation of their payments
program. Detecting and preventing the fraud that often
follows is also a major challenge for online travel sites
and marketplaces. This panel will cover fundamental
issues and best practices that can significantly improve
your bottom line. Our experts will discuss:
The right questions to ask when evaluating a payments
partner
What steps travel companies can take now to optimize
processing costs
What types of fraud currently are targeting travel the
most and how can companies deal with it.
Moderator: D.J. Murphy, Editor-in-Chief, CardNotPresent.
com
Speakers: Brian Stauton, Area Director EMEA, eNett
Jörg Moeller, Managing Director, Wirecard Technologies
GmbH
Representative from Mastercard
Representative from eMerchant Pay
WTM Travel Tech Theatre TT390
8WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
11:30 - 12:15 The Major Environmental Challenges: Carbon & Water
WTM Responsible Tourism Programme
The travel and tourism sector contributes more than
most nation states to the emission of greenhouse gasses
into the atmosphere. Water is a critical resource for
an industry which enables people habitually used to
consume a great deal of water to places where there
is water scarcity and where local people use a great
deal less. The last year has seen the US give notice
that it wants to renegotiate the Paris Agreement and
there are increasing doubts about the data being
provided by countries on their emissions. Meanwhile, the
concentrations of CO2 in our global atmosphere goes
on up. Tourism is both a cause and a victim of climate
change – excessive summer temperatures, storms and
fire have damaged many destinations. A chance to
catch up with the most recent developments and to
consider how best tourism can address these issues.
Speakers include:
Moderator: Chris Warren, Crystal Creek Meadows and
ICRT Australia
Jon Proctor, Chief Executive, Green Tourism
Linh Le, Group Managing Director, ASIA DMC
Lisa Walker, CEO, Ecosphere
Nicolas Perin, Programme Manager, International
Tourism Partnership
WTM Responsible Tourism Theatre AF580
11:30 - 12:00 Unveiling of Peru’s brand new global advertising
campaign at WTM
Peru’s Tourism Minister Eduardo Ferreyros will host a press
conference and pisco sour reception at the Peru stand
to launch the country’s innovative and experiential new
global advertising campaign.
Followed by interview opportunities with Minister
Eduardo Ferreyros from 12.00pm onwards.
Stand: LA100
11.30 - 13:00 ENIT Italian National Tourist Board Press Conference:
2018 tourism news
All the latest news from ENIT Italian National Tourism
Board, with the following speakers:
Dario Franceschi, Minister for Tourism
Evelina Christillin, ENIT President
Fabio Maria Lazzerini, Board of Directors
In the presence of H.E. The Italian Ambassador, Mayors,
Councillors for Tourism and Dignitaries
South Gallery Suite 1
9WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
12:00 - 13:00 Gibraltar - A Year of Culture
A Year of Culture - Gibraltar Tourist Board 2018 and
beyond Join Gibraltar, as the destination unveils its
narrative of storytelling across cultural themes and
events, in a build up to the XVIII International Island
Games to be hosted in 2019. Learn about new
infrastructure developments and market sector growth
as Gibraltar looks to the future.
Speaker: Hon G. Licudi QC MP GibraltarMinister of
Tourism invites press to attend the conference with
refreshments.
WTM London International Media Centre - ME580
Press Conference Room
12:00 - 13:30 WTM and Traverse Presents - When is a Follower Not a
Follower?
Authentic numbers, how to spot the gamers and what
you can do about it?
When it comes to hot topics in digital influence, the
fake follower argument has definitely been the big one
of 2017. This session will look at what constitutes a ‘real’
follower, how to spot who’s not being truthful with their
numbers and spend time looking at the best ways to
work with influencers in the minefield that is follower
numbers. We’ll hear from multiple influencers and
brands as well as host a panel where we’ll see that even
when it comes to doing things the right way, there are
still grey areas that need exploring and debating.
Moderator: Michael Ball, Co-founder Traverse
Jordan Simons, YouTuber, The Life of Jord
Julie Falconer, Digital Influencer, Lady in London
WTM Global Stage - AS1050
10WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
12.15 – 13.00 Island Communities in Scotland addressing Overtourism
WTM Responsible Tourism Programme
In the past twelve months, the challenge of managing
increasing volumes of visitors on Scottish islands have
come to the fore. In Orkney tourism stakeholders at
their annual conference in March discussed how to
cope with success. The “discovery” of Orkney by the
cruise lines has led to some strains within the tourism
community and concerns about overtourism. The islands
have a relatively high level of repeat visitors and when
the cruise ships are in the honeypot sites are crowded.
Arran too faces the challenge and Skye has been in
the news this year with stories on the BBC Skye Visitors
Toiletting outdoors, a Skye Tourism Tax and in August
Police Scotland were asking people not to visit without a
reservation. What can be done?
Speakers include:
Moderator: Caroline Warburton National Strategy
Delivery Coordinator, The Scottish Tourism Alliance
Sheila Gilmore, Executive Director VisitArran & The Arran
Trust
Cameron Taylor, Orkney Tourism Group
Shirley Spear, Director, SkyeConnect (Founder Three
Chimneys Restaurant)
WTM Responsible Tourism Theatre AF580
12:30 - 13:30 Funding Growth: How Can Destinations Access the
Finance and Expertise Needed to Drive Expansion?
Organised by Tourism Consultants Network
Expert speakers will outline how National Tourist
Organisations in emerging markets can source financial
support and development expertise from international
institutions and development agencies. They will discuss
the principal sources of aid and advice, international
bank and donor organisation requirements, and
processes for accessing funding and support. Case
studies will illustrate successful outcomes.
Moderator: Roger Goodacre, Chairman Tourism
Consultants Network Principal, Roger Goodacre
Associates
Carlos Vogeler, Executive Director for Member Relations
World Tourism Organization (UNWTO)
Oliver Bennett, Partner, Salon Hospitality Consulting LLP
David McEwen, Consultant tourism economist and
statistician
South Gallery Rooms 7 & 8
11WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
12:30 - 13:15 Learn how tours & activities are the core of guest
experience
Sponsored by Trekksoft
According to Phocuswright, travellers obsess about travel
activities far more than where they stay or how they get
there. Activities account for 9% of global travel revenue,
making it the third largest segment in travel.
Traditionally, travel activities are difficult to sell due
to short sales cycles, fragmentation, and a lack of
bookable inventory. Technology is addressing these
challenges and companies such as Airbnb are
recognising that with the right distribution, travel activities
can be monetised and enhance the guest experience.
This session will cover:
• Why has it been so difficult to sell travel activities?
• What has changed?
• Why travel activities should be at the centre of a
destination marketing strategy
• Unique perspectives from a DMO, a Supplier and
an Ancillary
Moderator: Jon Fauver, Co-founder, TrekkSoft
Olan O’Sullivan, COO, TrekkSoft
WTM Travel Tech Theatre TT390
12:30 - 13:30 Egypt Tourism: A Bright Outlook
Press Conference announcing the latest news and future
developments, looking forward to 2018.
South Gallery Room 9 and 10
12.30 – 14.30 ATOUT France - Golf National and Ryder Cup Focus
Golf National and Ryder Cup representatives will be
available on the stand for media interviews
Stand: EU1920
12:45 - 13:30 An Insight into Destination Crisis Communications in the
Digital Era
Is your organisation ready to react in a crisis?
A crisis can strike at any moment and take any form.
Strategic crisis communications within the tourism sector
is rapidly changing, and comprehensive crisis response
plans have never been more vitally important.
In the modern digital era, tourism organisations must
ensure that they are ready to respond across multiple
platforms in real time using key communication tools.
Join Frank Marr (A Marr PR), the PRCA’s Travel &
Tourism Chairman, and a panel of industry experts as
they discuss the challenges faced by today’s tourism
organisations
This talk will cover:
Internal preparation, strategy and the first 60 minutes of
a crisis
Dealing with the media, employee policies, social
media management and monitoring.
Learn what your organisation should be doing in the
event of a crisis
Inspire Theatre - EU490
12WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
13:00 - 13:45 Kerala’s Responsible Tourism Mission
WTM Responsible Tourism Programme
Kerala has emerged as the world’s leading Responsible
Tourism Destination. Their RT Initiative developed since
2008 has had some notable successes, particularly in
Kumarakom. The state has now created an RT Mission
charged with rolling out the programme to benefit
many more communities creating direct employment
opportunities to 1.5 lakh people in Kerala, according to
Kadakampally Surendran, the State Tourism Minister. A
“census” of the impacts of tourism on Kumarakom has
recently been completed and CGH Earth Hotels have
reported on the economic, social and environmental
impacts of their Coconut Lagoon property in
Kumarakom. This is a rare opprotunioty to hear from two
of the leading change makers in Kerala and to hear
about the results.
Speakers include:
Moderator: Harold Goodwin, WTM Responsible Tourism
Advisor
Dr Venu V, IAS Principal Secretary, SC, ST Development
Department, Government Secretariat, Kerala, India
Jose Dominic, CEO, CGH Earth Hotels, Cochin, Kerala,
India
Xu Jing, Regional Director for Asia and the Pacific,
UNWTO
WTM Responsible Tourism Theatre AF580
13:00 - 14:30 El Salvador – New Campaign Launch
Lunch and Presentation
Presentation of new branding and campaign including
latest tourism updates from El Salvador. Hosted by the
Minister of Tourism of El Salvador, Mr. José Napoleón
Duarte Durán.
Open to all media – RSVP to sofia@metmie.com
South Gallery Room 11
13:00 - 16:00 Israel Learn and Taste Experience
Meet Israeli chef and taste their local wine
Stand: EU750
13:30 - 14:30 Egyptian Tourist Authority Press Reception and
Networking
Latest news and future developments, looking forward to
2018 with interview opportunities with H.E. Yehia Rashed,
Minister of Tourism Mr Hisham El Demeri, Chairman of the
Egyptian Tourist Authority.
South Gallery Room 9 and 10
13WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
13:30 - 14:00 The personal touch: what personalisation really means in
travel
Sponsored by Inspiretec
Personalisation is a technique that travel and destination
organisations use to improve overall user experience
and increase engagement and loyalty.
Inspiretec has just completed a handbook that
explores the theory, application and best practice of
personalisation across digital and physical channels. The
paper is written to inform marketers, product managers
and executives of the application of machine learning
and artificial intelligence against big data to drive a
tailored user experience for the consumer.
This session shares the key findings of this industry study
and explores how organisations may wish to balance
the intrusiveness of personalisation versus the benefit
to the consumer by leveraging data with market-
leading technology to achieve the goal of personalised
customer experience.
Richard Baker, Founder of Sequence and Group Sales &
Marketing Director, Inspiretec
Luke Francis, Product Manager, Inspiretec
WTM Travel Tech Theatre TT390
14WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
13:45 - 14:30 What next for Certification?
Certification schemes are now well established,
although many properties still do not seek certification.
The labels don’t communicate very much to consumers;
they can’t tell the client anything about labour
conditions or water use efficiency. Water parks in deserts
get certified as sustainable. The labels are process
driven – none of them reports what has been achieved
by a hotel or tour operator in reducing negative impacts
or increasing positive impacts and consumers cannot
recover damages from a hotel which fails to deliver
against its certificate. What will the next generation
of certification schemes offer? What comes next in
certification?
Speakers include:
Moderator: Harold Goodwin
Jane Edge, Managing Director, Fair Trade Tourism, South
Africa
Jon Proctor, Chief Executive, Green Tourism
Prof. Xavier Font, Professor of Sustainability Marketing,
University of Surrey, UK
Tom Johnston, Business Improvement Manager, Group
Product & Purchasing, TUI Group
Sören Stöber, Commercial Director Travelife, ABTA
Eric Ricaute, Greenview
WTM Responsible Tourism Theatre AF580
14:00 - 17:30 Greece Press Conference and Networking Event
Latest updates from Greece with a re-cap of 2017 and
a projection towards 2017 by the Greek Tourism Minister.
This will be followed by a networking event with Greek
wines and canapés.
WTM London International Media Centre - ME580
Press Conference Room
15WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
14:00 - 15:00 How destinations and airlines can work together to
attract more business
Organised by ANTOR
In this session ANTOR (Association of National Tourist
Offices and Representatives) will discuss the relevance
and importance of destinations, airports and airlines
working together to increase passenger numbers or
position an emerging destination in this ever changing
commercial, political and environmental world. ANTOR’S
Chairman Tracey Poggio of Gibraltar will set the scene
following the recent demise of Monarch Airline. Easyjet’s
UK Country Manager, Ali Gayward will take the lead
and use case studies to demonstrate the challenges,
opportunities and successes from their perspective. This
will be followed by a joint presentation by Jurriaan de
Mol, Business Development & Operations Director NBTC
Holland Marketing and Maaike van der Windt, Head of
Aviation Marketing, Amsterdam Airport Schiphol who
will review their past successes and future plans. Lastly,
Dr Abdul Razzaq Arabiyat, Managing Director of the
Jordan Tourism Board will discuss the ministry’s strategy
for growth through airline/airport partnership. Further
ANTOR members will contribute.
Learn from the experts and their past experience and
join the discussion as an airport, airline or destination
to determine how important or not it is for you to work
together.
South Gallery Rooms 7 & 8
14:00 - 14:55 Face to face with Terry Jones
In association with Travel Perspective.
The Travelocity founder and chairman of Wayblazer talks
about the growing importance of artificial intelligence
and how to innovate in travel.
WTM Global Stage - AS1050
14:00 - 15:15 World Travel Leaders Speak - UK Markets - What can we
expect in 2018
Much is changing in the UK marketplaces – Outbound,
Inbound and Domestic. Brexit, Sterling, Global Politics
and a growth in competition are already having
significant effects in the UK markets in 2017. So, what
more can we expect in 2018 and beyond? The speakers
are experts in all UK markets:
Caroline Bremner, Head of Travel, Euromonitor
Richard Calvert, CEO, Shearings Leisure Group
Nick Longman, Managing Director, TUI UK & Ireland
Peter Shanks, Development Director, Imagine Cruising
Tristram Yarde-Leavett, Managing Director, Tourwise of
London (agents for Globus and Cosmos).
WTM Inspire Theatre - EU490
16WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
14:00 - 16:00 Presentation of the newest travel route in Russia –
Palaces & Mosques
Organiser: State Committee on Tourism of the Republic
of Tatarstan
Presentation of the newest travel route in Russia –
Palaces & Mosques that brings the two tourist centers
– Saint Petersburg and Kazan (the Republic of Tatarstan)
– in one comprehensive travel itinerary.
North Gallery Room 4
14:15 - 14:45 Travel loyalty trends: what do millennial business
travellers really want?
Sponsored by Wanup
Demanding and experience driven – millennials will
make up 50% of business travellers by 2020. What do
they want from a hotel experience? Which rewards
incentivize them to book direct and what makes them
loyal to a brand? During this workshop, Wanup will
feature the results of its 2017 State of Frequent Travel
report and discuss how millennial travel preferences and
habits will affect hotel marketing strategies and reward
programmes for years to come.
Speaker: Brian Garvan, Regional Director, Northern
Europe, Wanup
WTM Travel Tech Theatre TT390
14:30 - 15:15 How do we engage travellers and holidaymakers?
WTM Responsible Tourism Programme
One of the biggest challenges in making tourism more
sustainable is that we have to engage the travellers
and holidaymakers. As they travel to the “factory” to
consume the experiences – the product – their activities
and behaviour in the destination have significant
impacts. Responsible Tourism businesses also need
to engage consumers to attract them to take more
sustainable holidays and to secure repeat business.
How can we best encourage tourists to participate in
sustainability initiatives to make the changes we need to
mke to achieve sustainability?
Speakers include:
Moderator: Harold Goodwin, WTM Responsible Tourism
Advisor
Chris Warren, Crystal Creek Meadows and ICRT Australia
Prof. Xavier Font, Professor of Sustainability Marketing,
University of Surrey, UK
Victoria Barlow, Group Environment Manager, Thomas
Cook
Ian Corbett, Sustainable Business Manager, TUI UK
WTM Responsible Tourism Theatre AF580
17WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
14:30 - 16:00 Dominican Republic Networking Reception
The Dominican Republic Ministry of Tourism and The
Dominican Republic Tourist Board invite press to join their
Brugal Santo Libre reception to toast the exciting new
developments for 2017/18
The team will be on the stand for the 3 days so feel free
to drop by anytime if you are unable to make this event.
R.S.V.P to Esther Smith - pr.uk@godominicanrepublic.com
Stand: CA300
14:45 - 16:00 Tourism - A Catalyst for Peace: Discussion and the IIPT
Ambassadors of Peace through Tourism Awards
Organised by IIPT
Protectionism, suspicion and insularity seem to be
replacing openness, trust and cooperation between
nations. While the tourism industry has the greatest stake
in Peace, the higher paradigm of tourism mandates that
all stakeholders – tourists, host communities and service
providers - work proactively towards building a culture
of peace and sustainability. Global tourism leaders will
discuss the current situation and put forward practical
suggestions to foster peace through tourism. This will be
followed by the Ambassadors of Peace Through Tourism
awards to recognise and facilitate exceptional persons
who embody IIPT’s founding principles.
Moderator: Anita Mendiratta, Founder & Managing
Director, CACHET Consulting
Key Note Speaker: Dr Taleb Rifai, Secretary-General , UN
World Tourism Organization (UNWTO)
Speakers:
Peter Kerkar, Group CEO, Cox & Kings, Louis D’Amore,
Founder President, IIPT, Ajay Prakash, Founding President,
IIPT
Platinum Suite 3&4
15:00 - 17:00 Caribbean Hurricane Recovery Update
An update on the Caribbean’s recovery plan after the
impact of the recent hurricanes. Speakers will include:
Honourable Minister Dionisio D’Aguillar Mr. Hugh Riley
Mrs. Karolin Troubetzkoy Mr. Emilio José Inés Villar
change to North Gallery Room 5
15:00 - 15:30 The Growing Power of Mobile Maps – How Travellers Find
Your Local Business
Sponsored by MAP.ME
1+ billion people are using mobile maps to find places
to visit, 72% of them convert to visitors. 40% of travellers
are navigating offline. 45% of all ads in 2021 will be local
ads. Get prepared.
Speakers:
Eugene Lisovskiy, CEO, MAPS.ME
WTM Travel Tech Theatre TT390
18WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
15:00 - 15:45 World Heritage: the social media and marketing
challenge
Organised by Travel Perspective
In this year of Sustainable Tourism for Development, we
ask whether social media and influencers have a role
to play in avoiding overtourism at key UNESCO locations
around the world. Our panel of experts look at working
with local guides and businesses, diverting tourists to less
busy sites.
Peter DeBrine, Senior Project Officer, UNESCO World
Heritage and Sustainable Tourism programme
Gary Arndt, blogger, Everything Everywhere
James Rebanks, hill farmer and author, A Shepherd’s Life
Carlo Caroppo, Social Media Manager,
Pugliapromozione
Moderator: Mark Frary, Travel Perspective
WTM Global Stage - AS1050
15:30 - 17:45 Say ‘I do’ to the destination wedding market and
enhance your brand
Learn from leading figures in the travel industry as they
discuss innovative concepts in the destination wedding
industry. The Luxury Wedding Worldwide panel shares
what’s trending in the industry, best implementation
techniques and forecast destination romance trends for
the next decade. This seminar “vows” to reveal how to
build and grow your romance brand internationally.
Our panelists represent the three main areas in the
industry and include a destination wedding planner,
a renowned photographer, a leading global hotelier
and a tour operator. Their diverse backgrounds and
insider’s knowledge of the industry makes this seminar
a must attend for Ministers and Directors of Tourism,
product developers both hoteliers and destinations,
travel media and agents interested in learning about
strategic concepts and solutions that will bring about a
breakthrough in the wedding industry.
Moderator
Susan Barone, Founder and Director, Luxury Weddings
Worldwide and InStyle Vacations
Speakers:
Jules Bower, Wedding Photographer, Photographer
Bruce Russell, Wedding Planner, By Bruce Russell
Dileep Mudadeniya, Vice President Brand Marketing,
Cinnamon Hotels & Resorts
Salah Bushehri, Designer and Managing Director,
Chandal Group Events Management
South Gallery Rooms 7 & 8
19WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
15:30 - 16:30 Coping with success, managing overtourism
WTM Responsible Tourism Programme
Overtourism is emerging as a major issue in the
mainstream media, on the streets in Europe and around
the world. Tourism is beginning to bump up against the
“limits to growth”. We have brought together a panel of
tourism professionals who are addressing the challenges
of success to share their ideas about how to tackle this
growing and intractable problem.
Speakers include:
Interviewer - Martin Brackenbury, Director, Classic
Collection Holidays
Tim Fairhurst, Head of Strategy and Policy, ETOA
Garry Wilson, MD Product & Purchasing, TUI Group
Carlos Vogeler, Executive Director for Member Relations,
UNWTO
Joan Torrella Reñé, Tourism Department Director,
Barcelona City Council
Jonathan Keates, Chair, Venice in Peril
WTM Responsible Tourism Theatre AF580
15:30 - 16:00 Turbulent Skies & Challenging Times for the Airline
Business
Organised by John Strickland
2017 has been a year with many difficulties for airlines,
ranging from the unknowns of Brexit to security threats.
Nevertheless results for many companies have been
strong and air travel continues to grow. Leading airline
industry consultant John Strickland provides a snapshot
of how the year has shaped up and what’s coming up
on the industry’s horizon.
WTM Inspire Theatre - EU490
15:45 - 16:15 Personalisation and Persuasion: Key to Increase Direct
Bookings
Sponsored by Hotelchamp
Kristian Valk presents the key solution that Hotelchamp
has found to boost direct bookings and build guest
relationships. By combining personalisation and
persuasion methods, learn how to engage and interact
with your potential guests and optimise your direct
channels to gain back control over your revenue,
profitability, customer engagement and data!
WTM Travel Tech Theatre TT390
20WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
16:00 - 16:45 WOW-An Icelandic airline revolution
Organised by John Strickland
CEO and founder of WOW, entrepreneur Skuli Mogensen
made money in the tech sector & then decided to
establish a Low Cost Airline in his home country of
Iceland. As a young business starting flights to European
destinations from its Reykjavik base in 2012, the network
has grown to include a growing number of North
American cities. Social media, digital and Mogensen’s
tech knowledge have been key to its success and its
growth ambitions continue so this will be an interview
not to be missed!
Key Note Speaker: Skuli Mogensen, Founder and CEO
WOW air Moderator: John Strickland, Director JLS
Consulting
WTM Inspire Theatre - EU490
16:00 - 18:00 Launch of the Old Vine Media Campaign
Launch of the Old Vine Media Campaign: a proactive
media campaign targeting top media to experience
and write about the various wine routes in the Cape.
Wesgro will launch this campaign on Monday the 06th
of November on the SA Pavilion and will do a pro-active
call to action encouraging media to pitch ideas and
angles to Wesgro – the end result is a fully paid for
hosting experience to 10 x journalists /media based on
what they pitched to us.
Stand: AF250
16.00 – 17.00 Gibraltar Happy Hour
16:00 - 18:00 Taiwan Happy Hour
Have a drink on us, sample Taiwan’s famed cuisine and
find out the latest news about what is hot in Taiwan in
2017 and into 2018. With a new direct flight with China
Airlines and the focus on sustainability, to the legalisation
of gay marriage earlier this year and the impact this
will have on tourism. Meet the Taiwanese delegation for
a chat about their fantastic product and what makes
Taiwan so special. Don’t miss our fantastic Taiwanese
entertainment, including your favourite dancing
Oh!Bear, and be in for a chance to win some fantastic
prizes.
Stand: AS750
16:00 - 18:00 Coloradoan Happy Hour
Join Colorado Tourism Office for a Coloradoan happy
hour Serving Colorado craft beer on tap and local
wines, the Colorado team and their partners, Visit
Denver, The Broadmoor, Visit Colorado Springs, Visit
Montrose and Snowmass Tourism will be celebrating the
state becoming more accessible than ever before.
Stand: NA270
21WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
16:00 - 17:30 El Salvador – Official Inauguration of El Salvador Stand
Ribbon cutting ceremony and official photo opportunity,
followed by canapés and drinks in presence of the
Minister of Tourism of El Salvador, Mr. José Napoleón
Duarte Durán.
Stand: LA240
16:00 - 17:30 Wanup Happy Hour
Join the Wanup stand for a happy hour with interview
opportunities with Brian Garvan, Regional Director for
Northern Europe, Wanup
Stand: GV650
16:00 - 17:30 The Future of Technology in Travel and Hospitality (in
association with Travel Technology Initiative)
Organised by Genesys
What does the future hold for the travel and hotel
industry? As technology continues to evolve, new
opportunities present themselves to operate our
businesses in an increasingly sophisticated manner.
Yet these opportunities also provide an entrance
into our industry for new technology-led companies
that are challenging the accepted orthodoxy –
and revolutionising the way travellers connect with
independent hotels, hotel chains and OTAs. At this
seminar you will hear from leading industry players on
how the industry is set to develop in the years to come.
Speakers include:
Jose Murta: Global Head of Hospitality, Trivago
Guy Stephenson, Chief Commercial Officer, Gatwick
Airport
David Chappell, Head of Technology, Gray Dawes
Group
Andy Mallinson, Managing Director (EMEA) and Chief
Marketing Officer, Stackla
Moderator: Paul Richer, Senior Partner, Genesys Digital
Transformation
WTM Global Stage - AS1050
16:30 - 17:30 World Tourism Awards
The World Tourism Award, celebrating its 20th
anniversary, was inaugurated in 1997 to “Recognise
individuals, companies, organisations, destinations and
attractions for outstanding initiatives related to the travel
and tourism industry, and in fostering sustainable tourism
and developing programs that give back to local
communities.” It is presented by co-sponsors Corinthia
Hotels, New York Times, United Airlines and Reed Travel
Exhibitions. Peter Greenberg, CBS News Travel Editor will
be Master of Ceremonies. The Award itself, Inspire, is
specially designed and handcrafted by Mdina Glass on
the Mediterranean Island of Malta.
Platinum Suite 3&4
22WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
16:45 - 17:30 Tourism, and Place Management
WTM Responsible Tourism Programme
The challenge of Responsible Tourism is to use tourism
for sustainable development. The key question to ask is
whether the place is being used by tourism, or whether
the local community is using tourism? Tourists and day
visitors are important stakeholders in the places they
visit – but their interests and those of the tourism industry
need to be addressed in a balanced way with those
of the residents whose place it is. The tourism sector
too rarely talks with the planners, national park and
town centre managers who shape and manage the
destinations we use. How can tourism more effectively
engage with other professionals to effectively manage,
develop and market places which need to be
sustainable and work for visitors and locals?
Speakers Include:
Moderator: Harold Goodwin, WTM Responsible Tourism
Advisor
Professor Cathy Parker, Institute of Place Management,
MMU
Chris Warren, Crystal Creek Meadows and ICRT Australia
Cillian Murphy, CillianMurphyConsulting, Ireland
WTM Responsible Tourism Theatre AF580
16:45 - 17:30 British Airways - A year of mixed fortunes
Organised by John Strickland
CEO of British Airways, Alex Cruz, has had his hands full
this year with some pretty thorny issues, first the major
computer outage in May and a cabin crew strike during
the important summer period. On the other hand he’s
been driving changes in the business to put it in good
shape to compete successfully in markets where Low
Cost Carriers have gained the upper hand. Not easy
when at the other end of the spectrum BA needs to
up its game to fend off increasing competition for the
loyalty of highly lucrative premium customers. In one of
his first major appearances since taking the hot seat he’ll
discuss these issues and more besides with WTM’s airline
expert, John Strickland, Director of JLS Consulting.
Key Note Speaker: Alex Cruz, Chairman and CEO, British
Airways
Moderator: John Strickland, Director, JLS Consulting
WTM Inspire Theatre - EU490
17:20 - 18:00 Launch of New Reed Travel Exhibition’s Technology Event
Followed by WTM Travel Technology Drinks Reception.
WTM Travel Tech Theatre TT390
17:00 - 18:00 ONYX Hospitality Group Networking Event
Stand: AS520
17.00 – 18.00 Italia Stand Networking Reception - WTM London’s
Official Premier Partner
Networking event & refreshments hosted by the City of
Florence and Tuscany Region
Stand: EU2000/EU2070
23WTM London Media Diary of Events 2017
MONDAY 6 NOVEMBER
17:00 - 18:00 Pisco Sour Hour
During Pisco Sour Hour visitors to the PROMPERÚ stand
you can enjoy a taste of Latin America with fresh pisco
sour cocktails and Peruvian canapés. The pisco sour
was invented in Peru in around 1900 and is a blend of
pisco (a South American brandy and Peru’s national
spirit), ice, lemon juice, caster sugar, egg white and
aromatic bitters.
Stand: LA100
17:00 - 18:00 The Safari Guild Host the Safari Awards
The best safari properties in Africa and beyond received
nearly 15,000 votes last year, in categories including Best
Value Safari Property, Best Safari Cuisine and Best Safari
Guiding Team.
Henry Hallward will be announcing the winners of the
2018 Safari Awards. Networking and refreshments will
follow.
Stand: AF171
17:30 - 18:00 Responsible Tourism in China
China is emerging as a major destination and source
market. This panel provides an opportunity to learn
about China’s approach to sustainable tourism and
about what is happening around the Responsible
Tourism agenda in China.
Speakers include:
Elizabeth Morrell. Owner, Ben Mo
Roy Graff, Managing Director, EMEA Dragon Trail
Interactive
Xu Jing, Regional Director for Asia and the Pacific,
UNWTO
WTM Responsible Tourism Theatre AF580
18.00 – 18.30 Networking Drinks with South African Wine
Please join SA Tourism and stand partners over a glass
of South African wine to learn about key product news
on core themes such as responsible tourism, wildlife
and active adventure, plus updates on campaigns for
the year. Main stories include the recently opened Zeitz
MoCAA in Cape Town, the Nelson Mandela Centenary
2018: Be the Legacy, and BA’s increased flight capacity.
The drinks are jointly sponsored by South African Tourism
and Cape Town and Western Cape Tourism, Trade &
Investment.
Stand: AF250
24WTM London Media Diary of Events 2017
TUESDAY 7 NOVEMBER
Unless otherwise specified all events will be on exhibitor stands.
Platinum Suites 3 - 4 are on Level 3 and can be accessed from the
Boulevard. North & South Gallery Rooms can be reached by taking the
lifts to Level 2 at the back of the North & South Halls. WTM Global Stage
is situated in the South Hall by the east entrance (AS950). The WTM
Inspire Theatre is situated in the north hall entrance N9 (EU475). The
Travel Tech Theatre (TT390) is situated at the back of North Hall by N1.
The Responsible Tourism Theatre (AF580) is situated at the back of the
Africa region near hall entrance S1.
09:00 - 10:00 WTM Buyers’ Club Speed Networking - Sector
Specific
Speed Networking provides WTM Buyers’ Club members
and exhibitors with an opportunity to hold a series of
mini meetings to discuss business with each other.
This session is sector specific- with sectors including
responsible tourism, gastronomy and weddings and
honeymoons.
WTM Networking Area located outside Hall Entrance S10
10:00 - 11:00 Merlin Entertainments Networking and Technology
Session
Networking and Technology session including WeChat
QR exchange
Stand: GV555
25WTM London Media Diary of Events 2017
TUESDAY 7 NOVEMBER
10:00 - 12:00 Genesys Summit - Future Digital Thinking
Organised by Genesys
Is your organisation addressing the growing consumer
market of digital natives? Are you positioning your
business for the future? Where should you be focusing
your resources? These are just three of the questions
that will be addressed at the Genesys Summit. Future
thinking requires you to look ahead three to five years
and put strategies in place that will allow your business
to continue to thrive in these ever-changing times.
10:00 to 11:00 Digital Thinking in the Hospitality Sector
The application of technology in the hospitality sector
is quite variable. Some hotel chains are forging ahead
into the digital world whilst others are still lagging. In this
session you will hear from three forward thinkers who
are making the most of the opportunities offered by
the digital world. Moderator: Paul Richer, Senior Partner
Genesys Digital Transformation
Speakers include:
Daniel Wishnia, Digital Marketing Consultant, GCH Hotel
Group GmbH
Paul Mulcahy, Senior Vice President Commercial,
Movenpick Hotels and Resorts
Nuno Castro, Director, Data Science, Expedia Affiliate
Network
11:00 to 12:00 Meet the Innovators
New travel businesses continue to be launched,
focusing on unexploited niches and making the most
of the digital environment. Hear from three founders
of new online businesses. Learn the lessons that they
can teach their more established competitors and hear
about how they see their place in the new digital world.
Moderator: Paul Richer, Senior Partner
Genesys Digital Transformation.
Speakers include:
Max Sinclair, Founder, Eco Companion
Sahil Shah, Sujester, Managing Director, Sujester
Suzie Barber, Co-Founder, Hotel Bonanza
Platinum Suite 4
26WTM London Media Diary of Events 2017
TUESDAY 7 NOVEMBER
10:15 - 11:00 Slum Tourism
WTM Responsible Tourism Programme
Slum Tourism is controversial, many are embarrassed
when tourists visit the slums of major cities, their city,
others feel that slum tourism exploits poverty. It is a
controversial issue which deserves an airing. Should slum
tourism be permitted? Is it a viable way to enable some
of the poorest to benefit from this significant economic
opportunity? If slum tourism is acceptable, how should
it be organised and delivered? What does responsible
slum tourism look like?
Moderator: John Swarbrooke, Professor of Tourism and
Associate Dean - International University of Plymouth
Professor Harold Goodwin, WTM Responsible Tourism
Advisor
Andrew Derlien, Marketing and Fundraising Director,
Reality Gives
Social Enterprise Manager, Catch 22
Jayni Gudka, Director, Unseen Tours
WTM Responsible Tourism Theatre AF580
10:30 - 11:30 Press Conference by MAECI (Italian Ministry for Foreign
Affairs)
Food Culture and related issues; II Italian Cuisine Week in
the World and Italian Cuisine Week in the UK
South Gallery Suite 1
10:30 - 11:00 How technology is changing the distribution landscape
for Tours and Activities
Sponsored by GTA
Technology is breaking down the barriers between
suppliers and resellers creating new distribution and
revenue opportunity for hotels and tours and activities.
Technology connects hotels to local tours and activities
providing guests with in-destinations offers and
experiences at the right time.
How GTA’s global suppliers network and Bokun’s
technology is reshaping the traditional distribution
landscape.
Speakers:
Stefano Zeni, Head of Commercial Management &
Destination Services GTA
Hjalti Baldursson, CEO, Bokun
WTM Travel Tech Theatre TT390
27WTM London Media Diary of Events 2017
TUESDAY 7 NOVEMBER
10:30 - 11:30 WTM London Top 100 City Destination Ranking Report, by
Euromonitor International
Find out which city destinations have been ranked the
world’s top for 2017, 2020 and 2025.
NEW for WTM London 2017, World Travel Market in
association with Euromonitor International is pleased
to present the Top 100 City Destinations Ranking report,
incorporating Global Travel Trends.
Working together for 12 consecutive years, WTM London
and Euromonitor International have been at the forefront
of accurately predicting major travel trends around the
world, looking at how the travel industry is developing in
a rapidly changing landscape.
City destinations are at the forefront of tourism growth
and innovation, but are also dealing with major
challenges concerning overcrowding and mobility.
Many of the travel trends discussed in this report are
borne out of the opportunities and challenges that cities
face. euro
This session is open to Press only
Introduced by Paul Nelson WTM Portfolio Press and PR
Manager
Presenter: Wouter Geerts, Travel Analyst Euromonitor
Speakers: Caroline Bremner, Head of Travel, Euromonitor
International
Nadeje Popova, Travel Project Manager Euromonitor
WTM London International Media Centre - ME580
Press Conference Room
28WTM London Media Diary of Events 2017
TUESDAY 7 NOVEMBER
10:30 - 12:30 Getting Food Tourism Right
Organised by World Food Travel Association
As we head into 2018, tourism industry professionals need
to be aware of two major developments that could
impact their business. Firstly, almost all travellers now
seek memorable food and beverage, yet their needs
in this area are still going unmet. Secondly, the world is
smaller than ever, and if Korean and Peruvian dishes, for
example, are now available anywhere, then what will
lure people to travel for food and beverage? Learn why
an authentic sense of place is crucial for a positive food
traveller experience.
In this information-rich, two hour session, we will hear
viewpoints on the above subjects from these industry
leaders. Concluding the session will be a panel
discussion.
10.30 State of the Food Tourism Industry (Erik Wolf,
Executive Director, World Food Travel Association)
10.40 The Destination Perspective (John D Mulcahy)
10.50 The Foodservice Perspective (Ollie Lloyd, CEO,
Great British Chefs)
11.00 The Technology Perspective (Jean-Michel Petit,
CEO and Co-Founder, VizEat)
11.10 The Tour Operator Perspective (Kenny Dunn,
Eating Europe Tours)
11.20 The Cooking Class Perspective (Stefano Borella,
Chef and Author, La Cucina Caldesi Cookery
School, London UK)
11.30 The Farms/Markets Perspective (Maria Elena Rossi,
General Manager, Piemonte Marketing)
11.40 – 12.30 Panel session & Q&A
Platinum Suite 3
10:30 - 11:15 Maximising Revenue in the Luxury Travel Space with
Minimal Investment
Organised by Anthony Berklich, Founder
Every luxury travel brand looks to create and sell an
experience that will resonate with their customers. But,
many miss the opportunity to up-sell the experience
by not paying attention to what travellers are looking
for, and what they’re willing to spend money on. This
session will explore what travellers want to make their
experience unforgettable, and offer tips on how to
dissect your product into tangible points of sale to
maximise revenues.
Key Note Speaker - Anthony Berklich, Founder, Inspired
Citizen
WTM Inspire Theatre - EU490
29WTM London Media Diary of Events 2017
TUESDAY 7 NOVEMBER
10:30 - 11:30 The creative tourism, a lever for the territorial
development
Organised by Creative Tourism Network
Half-way between the 2017 International Year of
Sustainable Tourism for Development and the 2018
European Year of Cultural Heritage, this session will focus
on the relevance of the creative tourism, not only as a
new tourist trend, but also all as a tool for the territorial
development in terms of sustainability, promotion of the
intangible heritage, economic growth, job creation and
communities’ empowerment, among others.
Moderator: Rajan Datar from BBC Travel Show
Speakers:
Peter DeBrine Programme Specialist, UNESCO World
Heritage and Sustainable Tourism
Carol Hay, Director of Marketing for the Caribbean
Tourism Organization
Luis Maravi, Director of Program, USTOA (tbc)
Caroline Couret, Director of the Creative Tourism
Network(R)
South Gallery Rooms 7 & 8
11:00 - 11:45 Oceans of Plastic
WTM Responsible Tourism Programme
Fifty years ago plastics were the great new hope,
remember the advice given to Ben in The Graduate
“There is a great future in plastics.” Indeed there was.
Since 1967 9.1bnt have been manufactured, 6.3bn t has
been turned to waste. A mere 9% has been recycled,
12% has been incinerated (more greenhouse gases)
and 79% is accumulating, much of it in gyros in our
oceans. The science is clear, plastics are, after carbon,
arguably our number one environmental threat. What
can those of us in tourism do to address the problem?
Speakers include:
Moderator: John Swarbrooke, Professor of Tourism and
Associate Dean - International University of Plymouth
Ian Rowlands, Director, Incredible Oceans
Dr Geoff Brighty - Plastic Oceans Foundation, Head of
Plastic Oceans
Mike Webster, CEO, WasteAid UK
Dave Shanks, CEO, Water-to-Go
Trudi Pearce, Director of Responsible Tourism, The
Brighter Group
WTM Responsible Tourism Theatre AF580
11:00 - 12:00 Italia Networking Reception - WTM London’s Official
Premier Partner
Italia Networking Reception hosted by I Borghi Piu’ Belli
d’Italia & Castelli Romani (the extraordinary historic
villages spread across Italy) and the charming Castelli
Romani: Frascati, Nemi, Ariccia e Castel Gandolfo
among others
Stand: EU2000/EU2070
30WTM London Media Diary of Events 2017
TUESDAY 7 NOVEMBER
11:00 - 13:00 2017 UNWTO & WTM Ministers’ Summit - Overtourism:
growth is not the enemy, it is how we manage it.
Organised by UNWTO and WTM
In recent months, reports from all around the world
have spoken of ‘tourism-phobia’, with pictures of citizens
protesting against the ‘invasion of tourists’ and the
expulsion of locals by tourism businesses.
Travel and tourism has become a sector central to
our societies. Today, tourism generates 10% of the
world’s GDP, 1 in every 10 jobs and 30% of world trade
in services. It is key to many countries’ balance of
payments and livelihoods.
Recognising how tourism can help address many of
our common challenges, the United Nations declared
2017 as the International Year of Sustainable Tourism for
Development and included the sector as part of the
objectives set in the Sustainable Development Goals
(SDGs).
A sustainable tourism sector is one that promotes
environmental preservation and protection of tangible
and intangible cultural heritage and promotes the
engagement, commitment and respect for local
communities.
Managing the growing number of visitors to many
popular destinations is crucial for both hosts and visitors.
Tourism growth can and should lead to economic
prosperity, jobs and resources while contributing to
environmental protection and cultural preservation, as
well as community development and progress.
Ensuring that demands strong, sustainable tourism
policies, practices, and the engagement of national as
well as local governments and administrations, private
sector, local communities and tourists themselves.
Moderator: Max Foster, CNN
WTM Global Stage - AS1050
11:00 - 12:00 Slovenia Breakfast
Invitation Only
Stand: EU700
11:00 - 12:30 Slovenia - 2018 News, Campaign Launch & Media
Awards
For the first time ever WTM visitors can paint beehives.
Other opportunities will include: Honey tastings,
Gingerbread workshops, beehives painting workshops
and many more.
Api tourism – sample Slovenian honey from the countries
thriving bee colonies and learn the environmental
importance of bees.
Stand: EU700
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