MEDIA GRANT PROGRAMME - OVERVIEW OF PHASE II, 2018-2019 Nordic Council of Ministers Office in Lithuania
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Nordic Council of Ministers Office in Lithuania
www.norden.lt
MEDIA GRANT PROGRAMME
OVERVIEW OF PHASE II, 2018-2019
2020
Vilnius
1
About the Program
The Media Grant Program II Phase for 2018-2019 is a continuation of the Nordic Council of
Ministers’ support provided for the media in the Baltic countries during the years 2015-
2016. The program focuses on the creation of media content in minority languages,
addressing communities in ethnically diverse or distinct regions of Estonia, Latvia and
Lithuania. The total sum available for grants is approximately 1.600.000 DKK (or 212.000
EUR) for years 2018-2019.
• There are substantial Russian and Polish • The current situation, where
speaking minorities in all the three Baltic these communities often tend
countries. Although progress has been to turn to media content
made when it comes to their integration produced outside their own
into society, it is obvious that integration home countries, is not
and inclusion could be enhanced with an supportive in that respect, and
increased domestic supply of high-quality in addition also leaves them
information sources addressing these with a limited choice.
groups, in particular in minority languages.
1. Program 2
Objective
“There is an obvious need to increase
the volume and quality of locally,
nationally and regionally produced
media products, particularly in
minority languages, in order to
promote a more diversified media
landscape.”
Main Objective
The main objective of the Program is
to increase quality and
attractiveness of local, regional and
national media and media products
in the Baltic countries, with a special
focus on inclusive content that
addresses the needs and demands
of communities in ethnically diverse
or distinct regions.
Goal
The goal of the Program is to augment
and enhance production of high-
quality content in local, regional
and national media products and
media outlets in the Baltic
countries by providing small scale
grants.
2. Program in 3
figures
In total there were 75 project applications received and 29 projects granted in 2018-
2019. The key figures on applications and project granted are provided in the charts
below.
Number of applications received and granted in three Baltic countries
40
32
29
30
20 14
11 9 9
10
0
Lithuania Latvia Estonia
No of applications received No of applications granted
Grant distribution among three Baltic countries
40 35 33
31
30
20
11 9 9
10
0
Lithuania Latvia Estonia
No of projects Share of grant allocated, %`
Duration of Media Grants projects
20
Number of projects
16
15
10
5
5 2 2
1 1 1 1
0
3 5 6 7 9 10 11 12
Months
4
Grant amount per project
8 7
6
NUMBER OF PROJECTS
6 5
4
4 3 3
2 1
0
5
Type of media source
TV, 1
On-line media, 16 Radio, 3
Printed
press, 9
Language of project media outputs produced
Lithuanian, 1, 3%
Polish, 2, 7%
Russian, 26,
90%
6
Key themes of the content of project outputs
Media skills, 1 Antipropaganda, 1
Technologies & Innovations, 1
Analytical issues, 2 People, 8
Modern history, 3
Enterprenuership, 1
Civil Society, 2
Culture, 1 Actualities & News, 7
Demography &
Migration, 2
Specification of subjects
No Theme Content of project media output
1 Actualities & news - Social-economic-cultural situation
- Covering daily top issues in a satiric way
- Local life specifics through the eyes of the Kazakh
immigrant
- Covering daily top issues
- In-depth coverage of local and Baltic news
- Local news in Russian
- Exchange of local actualities between Russian-speaking
communities in Daugavpils, Visaginas and Narva
2 Analytical issues - Articles of minorities and underrepresented people
7
- Analytical articles on actual economic and social situation
3 Antipropaganda - Revealing of malicious information towards the Baltic
countries
4 Civil society - Engagement of citizens of minority groups
5 Culture - Russian Culture
6 Demography and - Analytical article on demography in Latvia
Migration - Success stories of emigrants and re-emigrants
7 Entrepreneurship - Stories about successful local businesses
8 Media skills - Encouraging young people to try themselves in journalism
9 Modern history - Transformation of Lithuania since 90-ties
- Dissidents in Soviet time
- Meeting Latvian diaspora in Siberia, Russia
10 People - Daily life of Russian minority people
- Success stories of Polish people
- Interviews with young minority-groups generation
- Interviews with famous and interesting personalities
- Roma community life stories
- Stories of young Russian speaking people
- Introducing Russian speaking leaders
11 Technologies - TV show for children on technologies and innovations
8
3. Project list
Estonia
No. Project Project title Project description and website
implementer
1 Feministeerium ‘Improving the quality Improving the quality and increasing the amount
and increasing the of Russian-language media content that is created
amount of Russian- by and targeting minority and underrepresented
language media content’ groups in Estonia.
https://feministeerium.ee/ru/
2 Novaya Gazeta ‘Young Russian Baltics: Stories about young (16-25) people, living in
— Baltics who they are’ ethnically diverse regions, their living conditions,
working and studying opportunities, integration
processes and relationship with ethnic majorities.
http://novayagazeta.ee/
3 Ida-Viru Creative ‘TECHnolk 3.0’ Russian-language STEAM-based tv-show
Industry Centre TECHnolik for children aged 6-14, inspiring
curiosity and STEAM subjects’ learning”
https://etvpluss.err.ee/technolik
4 Estonian Public ‘KISA FM’ Unique online project intended for Russian-
Broadcasting speaking young people. KISA FM is an evolving
Radio 4 experimental platform for younger people to test
new ideas and media formats.
https://www.facebook.com/kisafm/
5 Kultuuritahvel ‘Publishing the Continuation of publishing the Vestnik Tartu
newspaper Vestnik newspaper.
Tartu’
www.vestniktartu.ee
6 EMCC ‘Increasing the quality of The projects goal is to increase the quality of the
Propastop Russian Russian version of Propastop’s electronic
version’ magazine.
https://www.propastop.org/rus/
7 Turundusproff ‘Introducing Russian Publishing articles about Russian speaking
speaking leaders to business leaders.
Estonians’
9
www.director.ee
8 Prospekt-Media ‘Neighbours’ Three independent Russian-language Internet
portals prospekt.ee (Narva, Estonia), grani.lv
(Daugavpils, Latvia) and news.tts.lt (Visaginas,
Lithuania) will exchange their journalistic articles
once per month and publish them respectively on
their websites.
www.prospekt.ee , www.grani.lv ,
www.news.tts.lt
9 Edasi.org ‘Vertical, step 2’ Politically non-opposing and future-minded
essays, opinion articles and interviews in Russian
language, focusing on Estonia, the region and the
world in general.
https://rus.edasi.org/
Latvia
No. Project Project title Project description and outputs produced
implementer
1 Rīgas Laiks, SIA ‘Content Conducting, editing and publishing eight in-depth
development of interviews in four upcoming issues of the Russian
the Russian language in the ‘Rīgas Laiks (русское издание)’
language quarterly.
quarterly ‘Rīgas
Laiks’ https://www.rigaslaiks.ru/
2 LER8, Ltd. ‘Latgale – region The project promotes business development in the
of opportunities’ border region Latgale, mainly focusing on young people
with minority background, through publishing a series of
printed and online articles.
http://www.ezerzeme.lv/ru
3 Kurzemes vards, ‘Local Preparation and publishing of 5 article cycles in the
Ltd. newspapers are weekly newspaper ‘Лиепайская неделя’ offering loyal
still alive’ important local and national information to Russian-
speaking citizens of Liepaja.10
www.kurzemes-vards.lv
4 DELFI, AS ‘Story of the day’ Increase of audience of Delfi.lv through actual in-depth
coverage of local and Baltic news in Latvia.
https://rus.delfi.lv/
5 LETA, Ltd ‘Section LETA+’ Creation of LETA’s special section LETA+ in Russian as
free for accessing for all visitors for a quality analytical
content in the Russian language and free for
republishing by all media of Latvia.
https://www.leta.lv/rus/plus/
6 Elvita Ruka ‘My gypsy year’ A series of 10 – 15 publications supplemented with
visual material on problem stories, essays and human
stories of local Roma communities. Changing of negative
attitude of Latvians towards Roma people through
honest content and vivid examples.
www.romucentrs.lv
7 smartlatvia.lv/SIA ‘(Re)migration/ Two series of articles on most controversial, painful and
Studio 11 People’s Republic emotionally charged set of themes in modern Latvia –
on smartlatvia.lv’ demographics and migration (emigration, re-emigration,
immigration): ‘People's Republic’ – focusing on Latvian
demographics, and ‘ (Re)migration’ – focusing on
immigration from and re-emigration to Latvia.
http://www.smartlatvia.lv/
8 TVNET ‘Dividing History: Preparation of a series of regular travel notes, large
Suitcase, Station, interviews and analytical and video materials on daily life
Russia’ of locals and their attitude towards Latvia through
crossing Russia by train Moscow-Vladivostok with stops
along the road in key cities (Ekaterinburg-Omsk-Irkutsk-
Vladivostok) where official representations and societies
of Latvians are located.
https://rus.tvnet.lv/11
9 Latgales laiks, ‘Latgale - Development of high-quality content in Russian about
Ltd. multicultural success stories of local people returned from emigration,
region of Latvia: interviews with Latvian families living in Ireland, contacts
reflection of among family members in Latvia and abroad, opinions of
migration and municipality and state organization specialists, so
integration in the replacing the rumor-based fake news.
light of the
economic and http://latgaleslaiks.lv/raksti/migracija-un-integracijaand
social processes’
Lithuania
No. Project Project title Project description
implementer
1 Varvara Kozlova ‘21 Days in the Life of 21 stories containing the typical day of the life of
Ivan Denisovich’ a random Lithuanian Russians of different age,
profession, location and social circle.
http://www.nedelia.lt/express_nedelia/
2 Delfi, JSC ‘We are from 90s’ Creation of short video, radio and text series in
Russian for addressing prevailing myths about
Lithuania’s democratic transition by highlighting
the most successful transition paths.
https://ru.delfi.lt/
3 Ina Šilina ‘Media search of present Presenting of Russian culture through 15
Russian culture forms in interviews with young ethnical Lithuanians.
Lithuanians Life’
https://nanook.lt/podcast/
4 Portal ZW.LT ‘East or west, home is 42 interviews with noteworthy figures of Polish
the best’ (‘Wszędzie origin from the world of show business, politics,
dobrze, ale w domu commerce, medicine, art and other successful in
najlepiej’) various fields persons.
https://zw.lt/
5 InTheBaltic ‘When many make one: High quality text, multimedia and online content
national minorities in the in the minority languages for the Polish and
Baltic states’ Russian minorities in the Baltic countries12
published at the right time and in the right place
in an innovative way.
https://inbaltic.lt/
6 Klaipėda ‘Newspaper supplement Provision of a public space where Russian-
Newspaper, LTD ‘People of Klaipėda’ (in speakers could express their opinion on various
Russian) of the weekly relevant social, economic and daily issues and to
newspaper ‘Klaipėda’ publish their creative works, as well as to
(Russian language) and introduce progressively thinking Russian-speaking
web portal kl.lt’ persons.
https://klaipeda.diena.lt/klaipeda-ru
7 Bernardinai.lt, ‘Polish, Russian and A series of articles in Lithuanian on the
VšĮ Lithuanian Cooperation cooperation of Lithuanian, Polish and Russian
in the Fight for Freedom’ dissidents during the Soviet period.
http://www.bernardinai.lt/
8 Pogon / ‘Vilniaus ‘Each individual success Creation of online media content in the Polish
klodai’ Labdaros story is a great success language, addressing the Polish minority in
ir paramos for the community and ethnically distinct regions of Šalčininkai and
fondas the state’ Švenčionys and ethnically diverse region of Vilnius
in Lithuania.
http://www.pogon.lt/
9 Dokumedija, VŠĮ ‘Post-Post-Soviet’ Part 1: Slavic Youth in the Baltic States’.
Development of audio and video material through
interviews and workshops with Russian-speaking
young people in all three Baltic countries to be
placed in an online platform for improving
understanding the political and cultural
perspective of the young adult generation (born
in the late 90’s).
https://nanook.lt/
10 Tango reklama, ‘The other news weekly’ To develop a platform for engaging Russian and
UAB Polish speaking communities into weekly events
of Lithuania on daily radio audio-only show ‘Other
News’ in the satirical way and receiving their
feedback.13
https://rusradio.lt/
11 Alexey ‘Unusual adventures of a Introduction of the peculiarities and specifics of
Shakhmatov Kazakh in Lithuania’ the Lithuanian (and European) way of life through
the experience of the Russian-speaking immigrant
on the weekly radio program in an entertaining
way.
https://rusradio.lt/4. Media Outputs 14
produced
Few examples of the variety of high-quality media outputs produced and wide audience reached within
the projects.
1. TV show
Project number EE006
Ida-Viru Creative Industry Centre (Estonia)
Project implementor
‘TECHnolik 3.0’
Project title
9000
Grant, Eur
1/10/2018-30/09/2019
Duration
Project description: Russian-language STEAM-based tv-show ‘TECHnolik’ for children
aged 6-14, inspiring curiosity and STEM subjects’ learning”
The Russian-language STEAM-based tv-show ‘TECHnolik’ was
organized for the third season for children of 6-14 years old to
inspire their curiosity, STEAM subjects’ learning and get involved
into tech-revolution and challenging show-up their inventions.
The TV-show was broadcasted on ETV+ in Russian and ETV2
with Estonian subtitles. The show has covered tech-innovation
topics in 6 episodes for 15 minutes each in the topics: virtual
reality, gadgets, drones and autonomous machines, space-tech,
food-tech and E-government. A new concept of turning
‘TECHnolik’ into 3D-model and TV-host acting in advisers’ role
was introduced. The teenagers from tech summer-camp
‘Hüppelaud’, which was running under Estonia 2.0 initiative by
Estonian main startupers (Skype, Transferwise, GrabCAD,
Teleport, Planet OS, Bolt etc) were engaged in this season.
Project outputs https://etvpluss.err.ee/technolik15
2. Web-based articles
Project number LV024
SIA Studio 11 (Latvia)
Project implementor
‘(Re)migration/People’s Republic on smartlatvia.lv’
Project title
6070
Grant, Eur
1/10/2018-30/09/2019
Duration
The project aimed to produce and publish two closely related series of
Project description:
web-based articles on demographics and migration (emigration, re-
emigration, immigration) in Latvia: ‘People's Republic’ – focusing on
Latvian demographics, and ‘(Re)migration’ – focusing on immigration
from and re-emigration to Latvia. Through combining high-quality
content of different genres, immigrants’ and re-emigrants’ portraits,
analytics and practical information, two different but related goals were
targeted: to raise the awareness and public debate on demographics in
Latvia to a higher level and reduce the information deficit for Russian-
speaking Latvian re-immigrants. 27 articles and 4 short videos were
produced on the key project topic. The articles introduced various
statistical materials on mortality, demographic transition, analytical
interviews with the demographic and economic experts and stories of
the re-emigrants.
Project outputs https://bit.ly/2Ptsvre
https://www.facebook.com/smartlatvia16
3. Video reportages
Project number LT005
DELFI, UAB (Lithuania)
Project implementor
‘We are from 90s’
Project title
10000
Grant, Eur
1/10/2018-30/09/2019
Duration
The project aimed to produce a series of video documentaries
Project description:
about life in the ‘dashing 90-ies’ in Lithuania. 6 video reportages
(15-20 min long each) on various themes in early 90-ies were
produced: the ‘Gariūnai’ market and trading; the criminal gangs;
the coupons ‘Vagnorki’; freedom of speech; formation of
Lithuanian armed forces. The project team interviewed very
prominent and reputable Lithuanian politicians, economists,
prosecutors, journalists, writers, actors and other famous
people, who were very rarely interviewed by local Russian-
speaking media. The video reportages were published in the
DELFI website, DELFI TV channel, on YouTube and Facebook.
Some of the reportages were published in the Lithuanian section,
as well. Due to active use of social networks, the project
succeeded to reach around 80% of the whole Russian-speaking
audience in Lithuania, which is around 200.000 unique users
(they are Russians, Polish, Ukrainians, Belarusians, and others.
Project outputs https://ru.delfi.lt/temy/dokumentalnyj-serial-my-iz-devyanostyh17
4. Printed newspaper
Project number EE008
Kultuuritahvel, MTÜ (Estonia)
Project implementor
‘Publishing the newspaper Vestnik Tartu’
Project title
9000
Grant, Eur
1/10/2018-30/09/2019
Duration
The aim of the newspaper ‘Vestnik Tartu’, published by the non-
Project description:
governmental organization was to help local Russian-speakers
understand the local news, events and developments in Tartu as well as
in the country to fill in the information vacuum on local news in Russian
for about 20,000 Russian-speakers living in Tartu. 26 issues of (5000-
7000 copies per issue) of the newspaper ‘Vestnik Tartu’ were printed and
distributed for free in 13 shopping centers in Tartu city. The newspaper
has been issued once in two weeks since 2017 and consists of eight color
printed pages. Some of articles is being published in the ‘Vestnik Tartu’
website. Many of our readers have turned to the editors of newspaper
for information on addressing different matters and concerns or
proposing various ideas. Nearly three years of experience and positive
feedback from the readers revealed that the newspaper have found its
audience, who greatly appreciated its work in assisting integration of
Russian-speaking minority into the life in Tartu.
Project outputs www.vestniktartu.ee
www.facebook.com/vestniktartu18
5. Journalistic trip
Project number LV026
TVNET (Latvia)
Project implementor
‘Dividing History: Suitcase, Station, Russia’
Project title
9328
Grant, Eur
1/10/2018-28/02/2019
Duration
A Russian-speaking TVNET journalist from Latvia and Latvian who has never
Project description:
been to Russia before were travelling across the Russian Federation on the
Trans-Siberian express (Riga-Moscow-Yekaterinburg-Omsk-Irkutsk-
Vladivostok) to meet with representatives of the Latvian diaspora living in
Siberian cities and to communicate with different segments of Russian society.
Two types pf media outputs were produced: a travel blog about daily events
and meetings and a series of large interviews and analytical materials
containing galleries and videos. A multimedia article was published as a
summary of the overall project. In total there were 54 articles, 2 multimedia
projects, 9 video and 20 photo galleries produced. The great interest of
readers, specifically to articles on the life of Latvians in Russia, suggested that
the topic of integration into society and the preservation of national identity in
a non-native country is relevant to Latvian society - both for Latvians and for
Russian-speaking inhabitants of our country. The media outputs recieved grate
feedback from the audiance, some readers even created a forum to discuss the
project.
https://rus.tvnet.lv/timeline/transsibirija/?fbclid=IwAR3Ssk6r19csl39lA8A5Y6Iw
Project outputs
rkgv_-Uu3ZyEJ4sC5J76-p3vpuzNCjuXuF4 (in Russian)
https://www.tvnet.lv/timeline/transsibirija/?fbclid=IwAR27Gr0v59Y4m253VxXIJ
4zYp-Dr4p7PswkLViZwfNvhMFmVXOMUbzgqdkg (in Latvian)19
6. Satiric radio news
Project number LT028
TANGO REKLAMA, UAB (Lithuania)
Project implementor
‘The other news weekly’
Project title
9400
Grant, Eur
1/10/2018-17/07/2019
Duration
The aim of the project was to share the RUSRADIO LT audience, the youth
Project description:
mainly, with the most actual news in Lithuania in a satiric way. 3 main daily
events from the political and social life of Lithuania were described with humor
and music, created as a real daily series, with the transition from politics to
culture. The morning radio program ‘The Other News’ has become not only an
outlet for the Russian speaking audience (‘we care about Lithuania’), but also a
different approach towards spreading serious national actual political, economic,
social, cultural, sport and other topics. In total there were 190 original daily and
35 weekly 4-5 min radio programs produced broadcasted, which reached most
of the RUSRADIO LT audience. Also, six monthly professional video shows which
covered the most relevant events of the month were produced to sum-up and
discuss in the same satirical way, but more in-depth, by the team of four people
for 60 minutes, with live streams of the show to Facebook and Youtube.
Project outputs https://rusradio.lt/drugie-novosti/
https://www.youtube.com/channel/UCM6xRz2c_xsayOCZNdCsKew/videos?fbcli
d=IwAR2d9kmnnE2nDpyJfiincwbpdqFJuCo7yNf_XfA7oapEh6WOnuWZhh6QnI20
7. Web news section in Russian
Project number LV020
LETA, Ltd (Latvia)
Project implementor
‘Section LETA+’
Project title
9100
Grant, Eur
1/10/2018-30/09/2019
Duration
The project was targeted to create quality analytical content in the
Project description:
Russian language, free for republishing by all media of Latvia. LETA’s
special section LETA+ in Russian is free to access for all visitors. In
addition to the materials created specifically for the project, LETA+ also
featured specially-selected latest LETA news in Russian that were
important to Latvia’s ethnic minorities. The materials (feature stories,
interviews, informative articles) focused on the latest developments
important for the audience were presented in an objective manner and
covered different opinions and perspectives. LETA also translated
Latvian-language content, e.g. features or interviews, into the Russian
language, when such content was useful or interesting to the Russian-
speaking audience and supplements other content produced during the
project. In total there were 30 feature stories and interviews created
specifically for the Russian readers on subjects of interest to them; 21
interviews translated from the Latvian-language version; 288 selected
LETA news stories and 506 photographs from LETA’s photo archives as
illustrations to the open-access materials published in the Russian-
language version of LETA+.
Project outputs https://www.leta.lv/rus/plus/21
8. Podcasts
Project number LT011
Ina Šilina, a freelance journalist (Lithuania)
Project implementor
‘Media search of present Russian culture forms in Lithuanians Life’
Project title
7000
Grant, Eur
1/10/2018-31/08/2019
Duration
The goal of the project was to produce the video and text material about
Project description:
Russian culture based on the interviews with the various, mostly young
ethnic Lithuanians intellectuals, about impact of Russian culture to their
life. The interviews and the filmed and recorded material from various
Russian culture events, such as theatre performances, music concerts,
cinema, poetry evenings, discussions, festivals, formed the bases for the
project media production. The Nanook.lt section ‘Nyla Ru’ for podcasts in
Lithuanian, English and Russian started in 2019, and all the project media
outputs were produced as podcasts. It required much more work,
qualification, time and financial and other resources. In result there were
10 episodes (including audio podcasts), texts, photos, and 5 videos
produced.
Project outputs https://nanook.lt/podcast/22
5. Lessons to learn
This section provides the most common mistakes of project promoters made during project
implementation.
Ineligible costs after All the payments should be made within the timeframe of the project. The
end of project payments made before the start of the project and after the end of project are
ineligible to be covered by the grant.
Final payment The final payment of the grant (45% or 15%, depending of the grant payment
order) is transferred after approval of the Final Report as compensation of the
expenditures made by the project promoter. In order to account for the grant
in full the project promoter should spend own money (45% or 15%) for funding
project activities and provide all the financial documents for justification of
expenditure.
Justification of costs The financial documents should be provided in full to justify the expenditures
made. The bank payment orders or bank statements are necessary to provide
to justify the payments according the invoices got or contracts signed.
Insufficient turnover The project promoters are free to address to the Secretariat of the Program
of funds for project with the request to change the order of grant payment and inclusion of extra
implementation payment. An Amendment of Grant Agreement between Grant Holder and
Grant Provider should be signed in this case.
Changes in the The major changes (shifting of budget between the budget lines, changing of
project project activities, outputs, duration, location and etc.) in the project are aloud
if they are approved by the Secretariat of the Program and the Amendment of
Grant Agreement is signed. It is sufficient to inform the Secretariat by email
about the minor changes in the project.
Free access to the All the media outputs produced within the project have to be of open access
media outputs to the audience. In case of the printed newspaper or magazine, the media
produced outputs should be published in the relevant website or social media.
The language of Considering the overall goal of the Program, all the media outputs have to be
Media Outputs produced or translated into any of the minority language (Russian or Polish).23 Contacts The Nordic Council of Ministers Office in Lithuania Didžioji g. 5, Vilnius, Lithuania tel. +370 682 52618 mediagrants@norden.lt
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