MEDIA KIT 2018 - ADCENTRE

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MEDIA KIT 2018 - ADCENTRE
Media Kit 2018
MEDIA KIT 2018 - ADCENTRE
Audience profile – Overview

                              When you know, you have the confidence to act, the
                        ability to drive decisions. The insights and intelligence gained
                          from The Australian Financial Review keeps you ahead.

                                                                                             Best Digital News Site of the Year
                                                                                                          2017 PANPA Awards, National/Metro

Since beginning as a weekly in 1951,          Review Magazine and BOSS, both                 and up-to-date fashion. The afr.com site is
The Australian Financial Review               inserted monthly along with Luxury and         renowned for breaking business and
                                              Sophisticated Traveller magazines several      finance news. And the Financial Review’s
has played a central role in
                                              times a year.                                  award-winning app for iPad combines the
informing and charting the business                                                          edition format of the daily newspaper with
life of the nation.                           On Saturday, the newspaper transforms          the news-breaking of the online site.
                                              into AFR Weekend to reflect the wider and      Since emerging into the world as a weekly
The Financial Review has become the
                                              sophisticated interests of the Financial       newspaper more than six decades ago,
essential daily read for executive decision
                                              Review’s readers. This includes the Smart      the Financial Review now serves its
makers, sophisticated investors and those
                                              Investor Weekend liftout to cover readers’     readers according to when ever and where
who promote national prosperity. In the
                                              personal finance interests. The Perspective    ever they want to get on top of the news.
process, it has become a national
                                              section covers the big issues of the week
institution, widely regarded as Australia’s
                                              in greater detail. And, at the back of the
premium business, finance and political
                                              book, the Weekend Fin section indulges in
publication and recognised for its
                                              the world of ideas, arts and other passions.
news-breaking, agenda-setting and
authoritative journalism. All this is
                                              Of course, the Financial Review these days
generated from the nation’s biggest
                                              is much more than the printed product.
business and finance newsroom.
                                              The masthead’s website afr.com is
                                                                                             MICHAEL
The Financial Review also includes            Australia’s premiere business and finance
                                                                                             STUTCHBURY
the nation’s leading business-related         online site that provides all the news from    Editor in Chief
magazines, The Australian Financial           the newspaper and more in a more timely        The Financial Review

The Australian Financial Review
afr.com                                                                                                                                  2
MEDIA KIT 2018 - ADCENTRE
Audience profile – Overview

                                                  ALL PLATFORMS

                                                                         COMBINED PRINT AND DIGITAL*

                                                                               1.62m
                                                  GENDER *

                                                   Female 31                           Male 69
                                                                               %                              %

    The Australian Financial Review
    is the essential daily business
                                                  AGE*
    intelligence partner for leading
    business professionals and
    personal investors.
                                                  14–29                                         19%
    We are the leading national                   30–44                                                                   30%
    voice that connects advertisers
    to the business and finance                   45–64                                                                         34%
    community of influencers,
    leaders, policy makers,                       65 +                                     17%
    professionals, entrepreneurs
    and investors, keeping them
    constantly engaged via the
    newspaper, website, app for
    iPad and events.
                                                  DEMOGRAPHICS *

                                                   TERTIARY EDUCATED               SOCIAL A GRADE                   C-SUITE REACH

                                                         60%
                                                    (vs. 37% population avg)
                                                                                        48%
                                                                                   (vs. 22% population avg)
                                                                                                                       9%

                                                  FULL-TIME INCOME *

                                                  UP TO $70K                                                          26%
 SOURCE                                           $70K TO $100K                                                     23%
* emmaTM conducted by Ipsos MediaCT,
  people 14+ for the 12 months ending Oct 2017,
  Nielsen Digital Ratings Oct 2017, people
                                                  $100K TO $130K                                              21%
                                                                                                                                30%
  14+ only. Financial Review Total Audience
  (Print/Web/Mob/Tab)
                                                  $130K +

 The Australian Financial Review
 afr.com                                                                                                                            3
MEDIA KIT 2018 - ADCENTRE
Audience profile – Print

                                                   NEWSPAPER MONDAY–FRIDAY

                                                          PRINT READERSHIP*                                    CIRCULATION^^

                                                          342k                                                 42k
                                                   GENDER*

                                                    Female 24                       Male 76
                                                                                %                        %
      Since beginning as a weekly in
      1951, The Australian Financial
      Review has played a central
      role in informing and charting
      the business life of the nation.             AGE*
      The Financial Review is the
      essential daily read for                     14–29                                    17%
      executive decision makers,
      sophisticated investors and                  30–44                                                                       34%
      those who promote national
      prosperity. It has become a                  45–64                                                                       33%
      national institution, widely
      regarded as Australia’s                      65 +                                   16%
      premium business, finance
      and political publication and
      recognised for its news-
      breaking, agenda-setting and
      authoritative journalism.
                                                   DEMOGRAPHICS*

                                                    TERTIARY EDUCATED               SOCIAL A GRADE                  C-SUITE REACH

                                                          69%
                                                     (vs. 36% population avg)
                                                                                        64%
                                                                                    (vs. 21% population avg)
                                                                                                                      12%

                                                   FULL-TIME INCOME*

  SOURCE                                           UP TO $70K                        19%
                                                                                                    22%
* 	emmaTM conducted by Ipsos MediaCT, people
   14+ for the 12 months ending October 2017, 		   $70K TO $100K
   Nielsen Digital Ratings Oct 2017, people
   14+ only. Financial Review Total Audience
   (Print/Web/Mob/Tab)
                                                   $100K TO $130K                                   22%
                                                                                                                                37%
^^	Audited Media Association of Australia,
    ABC – December 2017
                                                   $130K +

  The Australian Financial Review
  afr.com                                                                                                                           4
MEDIA KIT 2018 - ADCENTRE
Audience profile – Digital

                                                AFR.COM            (Desktop, tablet & smartphone combined)

                                                UNIQUE AUDIENCE*                   Avg monthly page views*               Avg time per visit*

                                                858k                               7.7m                                  11m 53s
                                                  DESKTOP*             Avg monthly page views            SMART              Avg monthly page views
                                                                       4,748,000                         PHONE*             2,948,000
                                                                       Avg time per visit                                   Avg time per visit
                                                                       17m 24s                                              1m 49s
                                                  AUDIENCE                                               AUDIENCE

                                                  531k                                                   189k
                                                                       Avg visits per mth                                   Avg visits per mth
                                                                       1,969,000                                            1,759,000
     WINNER BEST DIGITAL
     NEWS SITE OF THE YEAR
     2017 PANPA Awards. National/Metro

                                                GENDER*
     The Financial Review website               (Desktop, tablet & smartphone combined)
     at afr.com gives users the

                                                   Female 33                                   Male 67
     ability to be consistently
     informed and dig deeply into
                                                                               %                                     %
     the subjects of particular
     and immediate interest such
     as Markets, Resources,
     Technology and much more.                  AGE*
     The Financial Review mobile                 14–29                                                  21%
     site provides users with a
     compelling and user-friendly                30–44                                                                       28%
     mobile experience. When
     used in conjunction with                    45–64                                                                                           35%
     all Financial Review
     platforms including print,                  65 +                                           16%
     website and the PANPA
     award winning app for iPad,
     completes the user
     experience and engagement
     in our quality journalism.
                                                DEMOGRAPHICS* (Desktop, tablet & smartphone combined)
                                                  TERTIARY EDUCATED                       SOCIAL A GRADE                     C-SUITE REACH

                                                          52%
                                                    (vs. 36% population avg)
                                                                                               37%
                                                                                          (vs. 21% population avg)
                                                                                                                                 47%
                                                FULL-TIME INCOME* (Desktop, tablet & smartphone combined)
                                                 UP TO $70K                                                                                      33%
                                                 $70K TO $100K                                                            25%
 SOURCE
* emmaTM conducted by Ipsos MediaCT,
  people 14+ for the 12 months ending October
                                                 $100K TO $130K                                             20%
  2017, Nielsen Digital Ratings October 2017
  people 14+ only.
                                                 $130K +                                                      22%

 The Australian Financial Review
 afr.com                                                                                                                                             5
MEDIA KIT 2018 - ADCENTRE
Sections

                                                                                                    News &
                                                                                                    Opinion
World                                      Chanticleer                                 Accounting & Consulting
The Financial Review makes sense of        Chanticleer this year celebrates 44 years   The Wednesday Financial Review
the swiftly changing global business       of insightful journalism under the iconic   Accounting & Consulting section is a
world. News and analysis in the World      Rooster symbol. It is the pre-eminent       must read for all directors, CFOs, senior
pages, the Global business coverage        column in Australian business journalism    executives, accountants and clients. The
in Companies and Markets and global        and is famous for dissecting the story      editorial focuses on the major professional
analysis throughout the Financial Review   of the day for insights that can help       services firms, the disruptors and the
gets to grips with massive international   business. Today’s columns are written       independents. It covers how firms operate,
economic restructuring, credit crunches    by Tony Boyd and James Thomson and          what it’s like to work at the firms, the key
and crises and of course opportunities.    are enjoyed by readers across a range       participants in the industry, the services
Financial Review correspondents in North   of platforms and in different mediums       being sold, what clients think and how
America, Europe and Asia focus directly    including print, digital and video.         they use these companies. In addition
for Australian readers with back up         S   M   T   W   T   F   S                  to how companies report their financial
from prestigious and comprehensive                                                     performance to the markets, latest
services such as the New York Times,                                                   news and personnel movements within
Washington Post, The Telegraph,                                                        the sector.
and the Bloomberg business service.                                                     S   M   T   W   T   F   S
 S   M   T   W   T   F   S

The Australian Financial Review
afr.com                                                                                                                           6
MEDIA KIT 2018 - ADCENTRE
Sections

                                                                                            Business &
                                                                                              Finance

Leadership – Education                        Executive Recruitment                         Leadership –
The Education section appears every           Executive recruitment attracts both passive   powered by BOSS
Monday. With it’s unique approach             and active candidates. By advertising         At Financial Review Leadership we’re
and the ability to reach the business         in the Financial Review you will entice       focused on finding great leaders – those
professional, Financial Review’s Education    career orientated and upwardly mobile         who can help us reach our potential as
is well positioned to report and analyse      candidates. 64% of Financial Review           individuals and organisations, collaborate
the key issues including news, the            M-F senior executives are in a position       more effectively, and create more
business of education, research and           to engage with Recruitment advertising,       opportunities for growth.
innovation, professional development          agreeing they would consider changing          S   M   T   W   T   F   S
and training, and higher learning.            jobs if the right position arose.
 S   M   T   W   T   F   S                     S   M   T   W   T   F   S
                                                                                            Leadership –
                                                                                            Entrepreneur powered by
Companies & Markets                           Legal Affairs                                 BOSS
The Financial Review’s Companies &            Legal Affairs appears each Friday in the      At Financial Review Leadership we’re
Markets centre lift out is published Monday   Financial Review. Legal Affairs is aimed      focused on finding great leaders – those
to Friday and features the best analysis,     at a wide range of lawyers, from those        who can help us reach our potential as
commentary and features from Australia’s      who are still studying to those at the        individuals and organisations, collaborate
top business and markets writers.             top end of the legal market place. Its        more effectively, and create more
                                              emphasis is on treating law as a business.    opportunities for growth.
In AFR Weekend, every sector of the
market is covered with regular columns        This section carries a mix of news and         S   M   T   W   T   F   S
and opinion backed with up-to-date news       commentary on the legal profession while
coverage by Australia’s most trusted          aiming to inform all industry participants
business journalists. The companies           about industry trends and what their
& Markets section includes Financial          competitors are doing.
Services, Markets and Street Talk.             S   M   T   W   T   F   S
 S   M   T   W   T   F   S

The Australian Financial Review
afr.com                                                                                                                                  7
MEDIA KIT 2018 - ADCENTRE
Sections

                                                                                           Business &
                                                                                             Finance

Marketing & Media                           Property                                       Smart Investor
The latest news in marketing, advertising   Monday to Saturday, the Property               Smart Investor covers major investment
and media, delivered at the start of the    section in the Financial Review explores       stories: Focused on wealth creation
week. We focus on the contracts, the        who bought, who sold and who made              and protection; Shares, Property, fixed
campaigns and the people behind them…       money from the market across Australia,        interest, specialist investment, SMSF
the key players in the industry and their   with coverage provided by dedicated            and Ask the Advisor.
movements. We cover the stories             journalists in all the major capital cities.
                                                                                            S   M   T   W   T   F   S
behind the stories, the trends and big      The section carries a range of news,
issues so readers can get a true picture    features, analysis and profiles focusing on    Special Reports
of their industry.                          the listed property trusts, developers,
                                                                                           The Australian Financial Review’s Special
                                            fund managers and private investors.
The section provides insights and                                                          Reports are stand-alone publications
                                            Those advertisers attracted to the
implications into advertisers including                                                    carried within the body of the Monday-to-
                                            Property section are leading commercial
their brand strategies, target markets                                                     Friday newspaper. Special Reports cover
                                            property agencies, government bodies,
and key communications and successes.                                                      major industries including topics such as
                                            suburban residential property agencies,
 S   M   T   W   T   F   S
                                                                                           defence, mining and banking. We talk to
                                            corporate institutions and property
                                                                                           leading business people to get their views
                                            recruitment consultants.
                                                                                           on the economic climate and analyse
                                             S   M   T   W   T   F   S
                                                                                           industry strengths and weaknesses.

                                                                                            S   M   T   W   T   F   S

The Australian Financial Review
afr.com                                                                                                                              8
MEDIA KIT 2018 - ADCENTRE
Sections

                                                                                                     Lifestyle

Life & Leisure                                Men’s Health                                  Review
The Life & Leisure weekly newspaper           The Financial Review is the only major        Review is our readers guide to the world
section is inserted into the Friday and       newspaper in Australia to publish a weekly    of issues, ideas and opinion. Published
weekend edition of the Financial Review       column dealing with men’s health. Men’s       every Friday, Review explores and debates
newspaper. Every week Life & Leisure          Health reports on the latest developments     literature and the fine arts; ideas and
covers fashion, jewellery, design, travel,    in male health in an informative and highly   currents of thought in culture; economics,
property and more, in every issue. Life &     readable way. It covers all their health      politics and public policy; history; science;
Leisure provides a premium newspaper          issues including: Physical health, sexual     the environment and; philosophy
advertising environment for luxury            health, corporate health, mental health,      and religion.
clients and is the perfect vehicle to build   fitness, relationships, fathering, chronic     S   M   T   W   T   F   S
frequency around key retail periods –         diseases and cancer.
such as the Christmas retail period.           S   M   T   W   T   F   S                    Sports Review
 S   M   T   W   T   F   S
                                                                                            On Mondays, we cover the business of
                                                                                            sport, looking at the industry behind the
                                                                                            scores and statistics.
                                                                                             S   M   T   W   T   F   S

The Australian Financial Review
afr.com                                                                                                                                 9
MEDIA KIT 2018 - ADCENTRE
Sections
INSERTED MAGAZINES

                                                                                                         THE
                                                                                                         INNOVATION
                                                                                                         ISSUE

                                      FEBRUARY 2018
                                                                                                         JAMES DYSON
                                                                                                         Reinventing
                                                                                                         Britain
                                                                                                         FOLLOW THAT CAR
                                                                                                         Motoring into
                                                                                                         the future
                                                                                                         ALL IN THE FAMILY
                                                                                                         Next level
                                                                                                         luxury lodges

                                                                                                                                                     The Australian Financial Review Magazine is Australia’s pre-eminent monthly
                                                                                                                                                     inserted magazine delivering the highest quality content with a focus on
                                                                                                                                                     exclusive news, breaking features, profiles in business and politics and an
                                                                                                                                                     unparalleled reputation for combining gravitas and glamour coverage of
                                                                                                                                                     fashion, luxury and lifestyle.
                                                                             EXCLUSIVE INTERVIEW

                                               BORN AGAIN
                                             PRIME MINISTER                                                                                          FRIDAY (MONTHLY)
                                                                   THE REMAKING OF
                                                                     SHINZO ABE
                                                                                 By Angus Grigg

                                                                                                                                                     Financial Review BOSS is Australia’s magazine for leaders and high-achievers –
                                                                                                                                                     and those who wish to learn from them. BOSS has a core focus on management
                                                                                                                                                     and leadership but its motivating force is the desire to build a community of
                                                                                                                                                     interest and knowledge around the latest ideas and thinking in business and the
                                                                                                                                                     world of work. BOSS is designed for a discerning reader, those who are at the
                                                                                                                                                     most senior levels of organisations and those aspiring for success and improvement.

                                                                                                                                                     FRIDAY (MONTHLY)

                                                        ISSUE 40 / WINTER 2017

                                                                                                                         THE
                                                                                                               REVOLUTION
                                                                                                                       ISSUE

                                                                                                                                                     Life & Leisure Luxury is a glossy, large-format magazine that appears quarterly
                                                                                                                                                     in Financial Review. Luxury continues to build its following, combining in-depth
                                                                                                                                                     coverage of the faces and figures behind the global luxury industry with
                                                                                                                                                     the latest trends and products here and overseas, including: fashion, motoring,
                                                                                                                                                     grooming, watches, jewellery, design, technology, food & wine, property,
                                                                                                                                                     architecture and interiors.
                                                      GENTLE REBEL
                                               THE GOSPEL ACCORDING TO JOOST BAKKER
                                                                                                                                                     FRIDAY & SATURDAY (QUARTERLY)
             RICH PICKINGS WORLD’S RAREST GEMS                     PICKING UP SPEED CYCLE SOCIETY   100 NOT OUT CENTURY LIFE GOALS

            Seat 1A lands in Moscow | Business Traveller gets buff | Volcanoes before breakfast | On the road with Tony Davis

             ISSUE 52 | AUTUMN 2017

                                                                                                                               ADVENTURE
                                                                                                                                 ISSUE

                                                                                                                                                     Life & Leisure The Sophisticated Traveller magazine showcases the finest travel
                                                                           KOKODA’S                                                                  writing and photography, from home, the region and the rest of the world. It is
                                                                             CALL
                                                                 Walk the track 75 years on
                                                                                                                                                     published quarterly and hosted by Australia’s most respected daily business
                                                                                                                                                     newspaper the Financial Review. Sophisticated Traveller provides a high end
                                                                                                                                                     travel environment to cater to our high net worth audiences’ travel interests.
             PRETTY
             HORSES
             RIDE TASMANIA’S
             BACK COUNTRY
                                             OCEAN
                                             SWIMS
                                             THE NEW
                                             MARATHON
                                                                                                                                                     FRIDAY & SATURDAY (QUARTERLY)
            1
            XXXXXX                                                                                                     THE SOPHISTICATED TRAVELLER
            2015

The Australian Financial Review
afr.com                                                                                                                                                                                                                                    10
Special reports
CALENDAR 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               DATE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  REPORT                            DATE                               REPORT
 MARCH                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        AUGUST
 March 16                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              FRIDAY                                                                                                                                                                                                                                                                                                                    Autumn Carnival Preview                      August 02      THURSDAY    Small Business
 March 20                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              TUESDAY                                                                                                                                                                                                                                                                                                                   SMSFs                                        August 07      TUESDAY     IT Infrastructure: Security
 March 21                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              WEDNESDAY                                                                                                                                                                                                                                                                                                                 Export & Trade                               August 08      WEDNESDAY   CFDs & ETFs
 March 27                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              TUESDAY                                                                                                                                                                                                                                                                                                                   AFR Focus: Defence                           August 16      THURSDAY    Export & Trade
 March 28                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              WEDNESDAY                                                                                                                                                                                                                                                                                                                 Commonwealth Games                           August 22      WEDNESDAY   Fleet Management
 APRIL                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        August 24      FRIDAY      Future of Law
 April 05                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              THURSDAY                                                                                                                                                                                                                                                                                                                  Motoring                                     August 30      THURSDAY    Fintech
 April 06                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              FRIDAY                                                                                                                                                                                                                                                                                                                    Best Lawyers                                 SEPTEMBER
 April 09                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              MONDAY                                                                                                                                                                                                                                                                                                                    MBA & Postgraduate                           September 03   MONDAY      Your Child’s Education
 April 19                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              THURSDAY                                                                                                                                                                                                                                                                                                                  Fleet Management                             September 06   THURSDAY    Asia Trade & Emerging Markets
 April 21                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              SATURDAY                                                                                                                                                                                                                                                                                                                  Innovation in Education                      September 10   MONDAY      MBA & Postgraduate
 April 23                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              MONDAY                                                                                                                                                                                                                                                                                                                    Small Business                               September 18   TUESDAY     Thought Leadership
 April 24                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              TUESDAY                                                                                                                                                                                                                                                                                                                   AFR Focus: Energy                            September 20   THURSDAY    Wealth Management: HNW Individuals
 MAY                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          September 21   FRIDAY      AFR Focus: Defence
 May 03                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                THURSDAY                                                                                                                                                                                                                                                                                                                  CFDs & ETFs                                  September 25   TUESDAY     Cyber Security
 May 09                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                WEDNESDAY                                                                                                                                                                                                                                                                                                                 Budget (Wrap)                                OCTOBER
 May 12                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                SATURDAY                                                                                                                                                                                                                                                                                                                  Smart Investor Budget Wrap Up                October 09     TUESDAY     AFR Focus: Energy
 May 14                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                MONDAY                                                                                                                                                                                                                                                                                                                    Robo Advice                                  October 12     FRIDAY      Online Trading
 May 15                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                TUESDAY                                                                                                                                                                                                                                                                                                                   Wealth Management: HNW Individuals           October 16     TUESDAY     Technology for SME
 May 17                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                THURSDAY                                                                                                                                                                                                                                                                                                                  AFR Focus: Energy                            October 17     WEDNESDAY   AFR Focus: Motoring
 May 24                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                THURSDAY                                                                                                                                                                                                                                                                                                                  AFR Focus: Cyber Security                    October 24     WEDNESDAY   Forex
 May 29                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                TUESDAY                                                                                                                                                                                                                                                                                                                   Resources                                    NOVEMBER
 May 31                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                THURSDAY                                                                                                                                                                                                                                                                                                                  Wealth Management: Corporate                 November 12    MONDAY      Fleet Management
 JUNE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         November 13    TUESDAY     SMSF
 June 06                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               WEDNESDAY                                                                                                                                                                                                                                                                                                                 Fleet Management - Luxury                    November 15    THURSDAY    CFDs & ETFs
 June 14                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               THURSDAY                                                                                                                                                                                                                                                                                                                  Online Trading                               November 20    TUESDAY     AFR Focus: Energy
 June 16                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               SATURDAY                                                                                                                                                                                                                                                                                                                  2018 Boarding Schools Guide                  November 22    THURSDAY    Forex
 June 21                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               THURSDAY                                                                                                                                                                                                                                                                                                                  AFR Focus: Defence                           November 28    WEDNESDAY   AFR Focus: Defence
 June 29                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               FRIDAY                                                                                                                                                                                                                                                                                                                    Partnership Survey & Partner Announcements   DECEMBER
 JULY                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         December 04    TUESDAY     Resources
 July 04                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               WEDNESDAY                                                                                                                                                                                                                                                                                                                 Smart Investor EOFY                          December 07    FRIDAY      Partnership Survey & Partner Announcements
 July 06                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               FRIDAY                                                                                                                                                                                                                                                                                                                    Partnership Survey & Partner Announcements
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             CFDs and ETFs
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 www.afr.com | Thursday 16 November 2017                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Edited by Jason Clout: jclout@fairfaxmedia.com.au

 Outlook is positive, but the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Asia looking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   good for
 spectre of inflation still lurks                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   investors
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Region
 Strategy Markets are                                                                                                                                                                                                                                                                                                                        Growing strongly                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Alexandra Cain
 taking on risk while                                                                                                                                                                                                                                                                                                                        Performance and transaction activity in ETPs ($b)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Asian assets are cheap relative to other
 volatility remains low.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               35                                                                                                                                                                                                                                                          global       investments,      prompting
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   investors to explore how they can use
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       30
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   instruments such as exchange-traded
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   funds (ETFs) and contract for differ-
 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

 Alexandra Cain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ence (CFDs) to get access to these
 Markets around the world have                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         25                                                                                                                                                                                                                                                          thriving markets.
 climbed throughout 2017, and eco-                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     According to the International Mon-
 nomic growth and strong company                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   etary Fund’s latest Asian economic out-
 earnings look like they will help support                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         look, conditions in the region remain
 equities markets into 2018. The only real                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         robust. In fact it says the economic fore-
 concern in traders’ minds is inflation.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                15                                                                                                                                                                                                                                                          cast for Asia is the strongest in the
    But Chris Weston, IG’s chief market                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            world. However, it acknowledges des-
 strategist, says the view that developed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   pite the region’s good future prospects,
 and emerging markets cannot actually                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              it is difficult to forecast how the region
 fall is concerning.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               will perform near-term.
    ‘‘This may change, of course, but                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      5                                                                                                                                                                                                                                                           It says an ageing population and

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 there is just such resounding shock at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            sluggish productivity are handbrakes
 the upward moves we have seen in                                                                                                                                                                                                                                                                                                            2011                                            2012                                                              2013                                                                2014                                                                2015                                                                2016                                                2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   on the region. The IMF is calling for
 markets of late and there have just been                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          structural reforms including support-
 no market drawdown. Buy high, sell                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                SOURCE: ASX                                                                                                                                                                                                                                                                                     ive macroeconomic policies to help
 high or not sell at all seems to be the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           support the growth outlook.
 message,’’ he says.                                                                                                                                                                                                                                                                                                                 under chair-elect Jerome ‘‘Jay’’ Powell)                                                                                                                                                                                         Ric Spooner, chief market analyst at                                                                                                                                                                                         ing inflation this will determine what                                                                                                                                                                                               Arian Neiron is the managing dir-
    Weston says markets are taking on                                                                                                                                                                                                                                                                                                may have had to raise interest rates far                                                                                                                                                                                      CMC Markets, agrees inflation will be                                                                                                                                                                                            happens to interest rates, how fast they                                                                                                                                                                                        ector of VanEck Australia. He explains
 risk while volatility is low. At the same                                                                                                                                                                                                                                                                                           more aggressively than it has done.                                                                                                                                                                                           the overarching theme of 2018.                                                                                                                                                                                                  rise and how far they rise.                                                                                                                                                                                                     asset valuations in Asian markets such
 time, company earnings have been                                                                                                                                                                                                                                                                                                       ‘‘Tax reform, if it happens, is a 2018                                                                                                                                                                                        ‘‘The question is the extent to which                                                                                                                                                                                           ‘‘That in turn is going to have a big                                                                                                                                                                                        as China and Korea are compelling rel-
 strong in the US, Europe and Asia and                                                                                                                                                                                                                                                                                               story and the US economy will get its                                                                                                                                                                                         current low inflation is cyclical, due to                                                                                                                                                                                        knock-on effect to other asset prices                                                                                                                                                                                           ative to US and Australian markets,
 economic growth has been rising.                                                                                                                                                                                                                                                                                                    fiscal boost and an economic tailwind                                                                                                                                                                                          the size of the pool of unemployed peo-                                                                                                                                                                                         such as equities, properties and bonds.’’                                                                                                                                                                                       which are fully priced.
    ‘‘Add in continued liquidity from                                                                                                                                                                                                                                                                                                when it likely needs it. Markets love this                                                                                                                                                                                    ple after the GFC and the grinding pace                                                                                                                                                                                            Jacob Mitchell, managing director                                                                                                                                                                                                ‘‘China’s equity market is huge; it’s
 central banks, predictable central bank                                                                                                                                                                                                                                                                                             mix.’’                                                                                                                                                                                                                        of moving towards full employment.                                                                                                                                                                                              and chief investment officer with                                                                                                                                                                                                bigger than the UK and Germany’s

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               for further details on special reports.
 policy and investors chasing the rally,                                                                                                                                                                                                                                                                                                Weston says market volatility could                                                                                                                                                                                           ‘‘But things could be different this                                                                                                                                                                                         investment firm Antipodes Partners,                                                                                                                                                                                              combined markets,’’ he says.
 then we have a market that will buy                                                                                                                                                                                                                                                                                                 increase in the near term, before sea-                                                                                                                                                                                        time and inflation may be low due to                                                                                                                                                                                             says during the global financial crisis                                                                                                                                                                                              Neiron says China’s mainland stocks,
 every pullback offered to them.’’                                                                                                                                                                                                                                                                                                   sonal forces kick in and equities rally                                                                                                                                                                                                                                                                                                                                                                                                                       central banks prescribed an antibiotic                                                                                                                                                                                          or A-shares, are undervalued by histor-
    Things might look rosy, but inflation                                                                                                                                                                                                                                                                                             towards the end of the year.                                                                                                                                                                                                                                                                                                                                                                                                                                  known as quantitative easing to an                                                                                                                                                                                              ical standards against other global
 is the monster under the market’s bed.                                                                                                                                                                                                                                                                                                 Into 2018, Weston expects central                                                                                                                                                                                          Tax reform, if it                                                                                                                                                                                                               ailing global economy. Today the                                                                                                                                                                                                indices and H-shares (Chinese busi-
 Says Weston: ‘‘If real yields move                                                                                                                                                                                                                                                                                                  banks will gradually raise interest                                                                                                                                                                                           happens, is a 2018                                                                                                                                                                                                              global economy is in good health, with                                                                                                                                                                                          nesses listed in Hong Kong) as their per-
 markedly higher as a result of central                                                                                                                                                                                                                                                                                              rates, but inflationary pressures and                                                                                                                                                                                                                                                                                                                                                                                                                          the antibiotic now creating dangerous                                                                                                                                                                                           formance has lagged the rest of the
 banks seeing real inflationary pres-                                                                                                                                                                                                                                                                                                 economic trends will dictate the degree                                                                                                                                                                                       story.                                                                                                                                                                                                                          distortions in global asset markets.                                                                                                                                                                                            world
 sures then we will see equities unwind                                                                                                                                                                                                                                                                                              by which they tighten.                                                                                                                                                                                                        Chris Weston, IG market strategist                                                                                                                                                                                                 ‘‘One of the biggest distortions is                                                                                                                                                                                              VanEck Vectors ChinaAMC CSI 300
 very quickly. That’s a huge if, though.’’                                                                                                                                                                                                                                                                                              ‘‘There should be more focus on fin-                                                                                                                                                                                                                                                                                                                                                                                                                        within fixed income, with European                                                                                                                                                                                               ETF is the only ETF in Australia that
    Weston thinks US markets should                                                                                                                                                                                                                                                                                                  ancial stability given there are clear                                                                                                                                                                                                                                                                                                                                                                                                                        junk bonds at 2 per cent, absurdly, at                                                                                                                                                                                          invests solely in China A-shares, giving
 thank Donald Trump for their all-time                                                                                                                                                                                                                                                                                               signs that a number of asset classes are                                                                                                                                                                                      structural factors like globalisation of                                                                                                                                                                                        least to us, yielding less than 10-year US                                                                                                                                                                                      investors exposure to company growth
 highs. ‘‘By not passing anything [into                                                                                                                                                                                                                                                                                              way too frothy and the term bubble is                                                                                                                                                                                         the workforce, the ageing population                                                                                                                                                                                            treasuries at 2.4 per cent. As the antibi-                                                                                                                                                                                      in the world’s second largest economy.
 law], at a time of good [economic]                                                                                                                                                                                                                                                                                                  used liberally these days. This needs to                                                                                                                                                                                      and online shopping. With US unem-                                                                                                                                                                                              otic is eventually unwound either act-                                                                                                                                                                                              Nevertheless, Neiron acknowledges
 growth and full employment the US                                                                                                                                                                                                                                                                                                   be managed with the utmost skill.                                                                                                                                                                                             ployment now down to 4.1 per cent                                                                                                                                                                                               ively or via inflation, credit markets                                                                                                                                                                                           there are several risks when investing
 isn’t getting a fiscal boost.’’                                                                                                                                                                                                                                                                                                         ‘‘Inflation is the key, as it has been for                                                                                                                                                                                  we’re getting close a situation where                                                                                                                                                                                           and expensive equity sectors such as                                                                                                                                                                                            in Asia, including political and cur-
    He says if tax reforms had been suc-                                                                                                                                                                                                                                                                                             much of 2017, but should we see signs of                                                                                                                                                                                      we’re going to get some resolution to                                                                                                                                                                                           consumer staples and technology may                                                                                                                                                                                             rency risks and economic growth. ‘‘All
 cessful the US may have experienced a                                                                                                                                                                                                                                                                                               greater price pressures, predominantly                                                                                                                                                                                        that question.’’                                                                                                                                                                                                                be vulnerable as the search for yield                                                                                                                                                                                           international investing carries cur-
 genuine overheating of the economy                                                                                                                                                                                                                                                                                                  driven by wages, then financial condi-                                                                                                                                                                                            Spooner says when central banks get                                                                                                                                                                                          and growth subsides,’’ says Mitchell.                                                                                                                                                                                           rency risk. Some fund managers hedge
 and the US Federal Reserve (next year                                                                                                                                                                                                                                                                                               tions are going to tighten aggressively.’’                                                                                                                                                                                    a better understanding of what is driv-                                                                                                                                                                                         Continued next page                                                                                                                                                                                                             Continued next page

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FINANCIAL REVIEW & AFR WEEKEND
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LIFE & LEISURE
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Half Page (20x7)                       $10,220            $9,709           $9,198         $8,687         $8,176         $7,665                  $7,154
Half Page (20x7) Incl GST              $11,242          $10,679.90        $10,117.80     $9,555.70      $8,993.60      $8,431.50              $7,869.40
Third Page (20x4)                      $5,845             $5,553           $5,260         $4,968         $4,676         $4,384                 $4,091
Third Page (20x4) Incl GST            $6,429.50         $6,108.30        $5,786.00       $5,464.80      $5,143.60      $4,822.40              $4,500.10
Quarter Page (20x3)                     $4,384            $4,165           $3,946         $3,726         $3,507         $3,288                 $3,069
Quarter Page (20x3) Incl GST          $4,822.40         $4,581.50        $4,340.60       $4,098.60      $3,857.70      $3,616.80             $3,375.90
Strip Ad (10x7)                         $5,114            $4,858           $4,603         $4,347         $4,091         $3,835                 $3,580
Strip Ad (10x7) Incl GST              $5,625.40         $5,343.80        $5,063.30       $4,781.70      $4,500.10      $4,218.50             $3,938.00
Strip Ad 2 (5x7)                       $2,557             $2,429           $2,301         $2,173         $2,046         $1,918                  $1,790
Strip Ad 2 (5x7) Incl GST             $2,812.70         $2,671.90         $2,531.10      $2,390.30      $2,250.60      $2,109.80              $1,969.00
10x4                                    $4,160            $3,952           $3,744         $3,536         $3,328         $3,120                 $2,912
10x4 Incl GST                         $4,576.00         $4,347.20         $4,118.40      $3,889.60      $3,660.80      $3,432.00             $3,203.20
10x3                                    $3,120            $2,964           $2,808         $2,652         $2,496         $2,340                  $2,184
10x3 Incl GST                         $3,432.00         $3,260.40        $3,088.80       $2,917.20      $2,745.60      $2,574.00             $2,402.40
10x2                                   $2,080             $1,976           $1,872         $1,768         $1,664         $1,560                 $1,456
10x2 Incl GST                         $2,288.00          $2,173.60       $2,059.20       $1,944.80      $1,830.40      $1,716.00              $1,601.60
Special Retail Module*                  $850

                                                                     PREMIUM POSITIONS
Front Page (10cm x 7cols)                                                                                                                 $9,000
Front Page (10cm x 7cols) incl GST                                                                                                        $9,900
Front Page (8cm x 7cols)                                                                                                                  $8,000
Front Page (8cm x 7cols) incl GST                                                                                                         $8,800
Front & Back Page Ribbon Wrap (8cm x 15cols)                                                                                              $15,000
Front & Back Page Ribbon Wrap (8cm x 15cols) incl GST                                                                                     $16,500

LOADING
Page 3, 5 & 7                                                                                                                               20%
Right Hand Page in Front Half                                                                                                               15%
Right Hand Page                                                                                                                             10%
Front Half / Sections                                                                                                                       10%

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VIC/TAS                                                                                                                                     40%
QLD                                                                                                                                         40%
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WA                                                                                                                                 Subject to availability

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The Australian Financial Review
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