MEDIA KIT 2018 - ADCENTRE
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Media Kit 2018
Audience profile – Overview
When you know, you have the confidence to act, the
ability to drive decisions. The insights and intelligence gained
from The Australian Financial Review keeps you ahead.
Best Digital News Site of the Year
2017 PANPA Awards, National/Metro
Since beginning as a weekly in 1951, Review Magazine and BOSS, both and up-to-date fashion. The afr.com site is
The Australian Financial Review inserted monthly along with Luxury and renowned for breaking business and
Sophisticated Traveller magazines several finance news. And the Financial Review’s
has played a central role in
times a year. award-winning app for iPad combines the
informing and charting the business edition format of the daily newspaper with
life of the nation. On Saturday, the newspaper transforms the news-breaking of the online site.
into AFR Weekend to reflect the wider and Since emerging into the world as a weekly
The Financial Review has become the
sophisticated interests of the Financial newspaper more than six decades ago,
essential daily read for executive decision
Review’s readers. This includes the Smart the Financial Review now serves its
makers, sophisticated investors and those
Investor Weekend liftout to cover readers’ readers according to when ever and where
who promote national prosperity. In the
personal finance interests. The Perspective ever they want to get on top of the news.
process, it has become a national
section covers the big issues of the week
institution, widely regarded as Australia’s
in greater detail. And, at the back of the
premium business, finance and political
book, the Weekend Fin section indulges in
publication and recognised for its
the world of ideas, arts and other passions.
news-breaking, agenda-setting and
authoritative journalism. All this is
Of course, the Financial Review these days
generated from the nation’s biggest
is much more than the printed product.
business and finance newsroom.
The masthead’s website afr.com is
MICHAEL
The Financial Review also includes Australia’s premiere business and finance
STUTCHBURY
the nation’s leading business-related online site that provides all the news from Editor in Chief
magazines, The Australian Financial the newspaper and more in a more timely The Financial Review
The Australian Financial Review
afr.com 2
Audience profile – Overview
ALL PLATFORMS
COMBINED PRINT AND DIGITAL*
1.62m
GENDER *
Female 31 Male 69
% %
The Australian Financial Review
is the essential daily business
AGE*
intelligence partner for leading
business professionals and
personal investors.
14–29 19%
We are the leading national 30–44 30%
voice that connects advertisers
to the business and finance 45–64 34%
community of influencers,
leaders, policy makers, 65 + 17%
professionals, entrepreneurs
and investors, keeping them
constantly engaged via the
newspaper, website, app for
iPad and events.
DEMOGRAPHICS *
TERTIARY EDUCATED SOCIAL A GRADE C-SUITE REACH
60%
(vs. 37% population avg)
48%
(vs. 22% population avg)
9%
FULL-TIME INCOME *
UP TO $70K 26%
SOURCE $70K TO $100K 23%
* emmaTM conducted by Ipsos MediaCT,
people 14+ for the 12 months ending Oct 2017,
Nielsen Digital Ratings Oct 2017, people
$100K TO $130K 21%
30%
14+ only. Financial Review Total Audience
(Print/Web/Mob/Tab)
$130K +
The Australian Financial Review
afr.com 3
Audience profile – Print
NEWSPAPER MONDAY–FRIDAY
PRINT READERSHIP* CIRCULATION^^
342k 42k
GENDER*
Female 24 Male 76
% %
Since beginning as a weekly in
1951, The Australian Financial
Review has played a central
role in informing and charting
the business life of the nation. AGE*
The Financial Review is the
essential daily read for 14–29 17%
executive decision makers,
sophisticated investors and 30–44 34%
those who promote national
prosperity. It has become a 45–64 33%
national institution, widely
regarded as Australia’s 65 + 16%
premium business, finance
and political publication and
recognised for its news-
breaking, agenda-setting and
authoritative journalism.
DEMOGRAPHICS*
TERTIARY EDUCATED SOCIAL A GRADE C-SUITE REACH
69%
(vs. 36% population avg)
64%
(vs. 21% population avg)
12%
FULL-TIME INCOME*
SOURCE UP TO $70K 19%
22%
* emmaTM conducted by Ipsos MediaCT, people
14+ for the 12 months ending October 2017, $70K TO $100K
Nielsen Digital Ratings Oct 2017, people
14+ only. Financial Review Total Audience
(Print/Web/Mob/Tab)
$100K TO $130K 22%
37%
^^ Audited Media Association of Australia,
ABC – December 2017
$130K +
The Australian Financial Review
afr.com 4
Audience profile – Digital
AFR.COM (Desktop, tablet & smartphone combined)
UNIQUE AUDIENCE* Avg monthly page views* Avg time per visit*
858k 7.7m 11m 53s
DESKTOP* Avg monthly page views SMART Avg monthly page views
4,748,000 PHONE* 2,948,000
Avg time per visit Avg time per visit
17m 24s 1m 49s
AUDIENCE AUDIENCE
531k 189k
Avg visits per mth Avg visits per mth
1,969,000 1,759,000
WINNER BEST DIGITAL
NEWS SITE OF THE YEAR
2017 PANPA Awards. National/Metro
GENDER*
The Financial Review website (Desktop, tablet & smartphone combined)
at afr.com gives users the
Female 33 Male 67
ability to be consistently
informed and dig deeply into
% %
the subjects of particular
and immediate interest such
as Markets, Resources,
Technology and much more. AGE*
The Financial Review mobile 14–29 21%
site provides users with a
compelling and user-friendly 30–44 28%
mobile experience. When
used in conjunction with 45–64 35%
all Financial Review
platforms including print, 65 + 16%
website and the PANPA
award winning app for iPad,
completes the user
experience and engagement
in our quality journalism.
DEMOGRAPHICS* (Desktop, tablet & smartphone combined)
TERTIARY EDUCATED SOCIAL A GRADE C-SUITE REACH
52%
(vs. 36% population avg)
37%
(vs. 21% population avg)
47%
FULL-TIME INCOME* (Desktop, tablet & smartphone combined)
UP TO $70K 33%
$70K TO $100K 25%
SOURCE
* emmaTM conducted by Ipsos MediaCT,
people 14+ for the 12 months ending October
$100K TO $130K 20%
2017, Nielsen Digital Ratings October 2017
people 14+ only.
$130K + 22%
The Australian Financial Review
afr.com 5
Sections
News &
Opinion
World Chanticleer Accounting & Consulting
The Financial Review makes sense of Chanticleer this year celebrates 44 years The Wednesday Financial Review
the swiftly changing global business of insightful journalism under the iconic Accounting & Consulting section is a
world. News and analysis in the World Rooster symbol. It is the pre-eminent must read for all directors, CFOs, senior
pages, the Global business coverage column in Australian business journalism executives, accountants and clients. The
in Companies and Markets and global and is famous for dissecting the story editorial focuses on the major professional
analysis throughout the Financial Review of the day for insights that can help services firms, the disruptors and the
gets to grips with massive international business. Today’s columns are written independents. It covers how firms operate,
economic restructuring, credit crunches by Tony Boyd and James Thomson and what it’s like to work at the firms, the key
and crises and of course opportunities. are enjoyed by readers across a range participants in the industry, the services
Financial Review correspondents in North of platforms and in different mediums being sold, what clients think and how
America, Europe and Asia focus directly including print, digital and video. they use these companies. In addition
for Australian readers with back up S M T W T F S to how companies report their financial
from prestigious and comprehensive performance to the markets, latest
services such as the New York Times, news and personnel movements within
Washington Post, The Telegraph, the sector.
and the Bloomberg business service. S M T W T F S
S M T W T F S
The Australian Financial Review
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Sections
Business &
Finance
Leadership – Education Executive Recruitment Leadership –
The Education section appears every Executive recruitment attracts both passive powered by BOSS
Monday. With it’s unique approach and active candidates. By advertising At Financial Review Leadership we’re
and the ability to reach the business in the Financial Review you will entice focused on finding great leaders – those
professional, Financial Review’s Education career orientated and upwardly mobile who can help us reach our potential as
is well positioned to report and analyse candidates. 64% of Financial Review individuals and organisations, collaborate
the key issues including news, the M-F senior executives are in a position more effectively, and create more
business of education, research and to engage with Recruitment advertising, opportunities for growth.
innovation, professional development agreeing they would consider changing S M T W T F S
and training, and higher learning. jobs if the right position arose.
S M T W T F S S M T W T F S
Leadership –
Entrepreneur powered by
Companies & Markets Legal Affairs BOSS
The Financial Review’s Companies & Legal Affairs appears each Friday in the At Financial Review Leadership we’re
Markets centre lift out is published Monday Financial Review. Legal Affairs is aimed focused on finding great leaders – those
to Friday and features the best analysis, at a wide range of lawyers, from those who can help us reach our potential as
commentary and features from Australia’s who are still studying to those at the individuals and organisations, collaborate
top business and markets writers. top end of the legal market place. Its more effectively, and create more
emphasis is on treating law as a business. opportunities for growth.
In AFR Weekend, every sector of the
market is covered with regular columns This section carries a mix of news and S M T W T F S
and opinion backed with up-to-date news commentary on the legal profession while
coverage by Australia’s most trusted aiming to inform all industry participants
business journalists. The companies about industry trends and what their
& Markets section includes Financial competitors are doing.
Services, Markets and Street Talk. S M T W T F S
S M T W T F S
The Australian Financial Review
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Sections
Business &
Finance
Marketing & Media Property Smart Investor
The latest news in marketing, advertising Monday to Saturday, the Property Smart Investor covers major investment
and media, delivered at the start of the section in the Financial Review explores stories: Focused on wealth creation
week. We focus on the contracts, the who bought, who sold and who made and protection; Shares, Property, fixed
campaigns and the people behind them… money from the market across Australia, interest, specialist investment, SMSF
the key players in the industry and their with coverage provided by dedicated and Ask the Advisor.
movements. We cover the stories journalists in all the major capital cities.
S M T W T F S
behind the stories, the trends and big The section carries a range of news,
issues so readers can get a true picture features, analysis and profiles focusing on Special Reports
of their industry. the listed property trusts, developers,
The Australian Financial Review’s Special
fund managers and private investors.
The section provides insights and Reports are stand-alone publications
Those advertisers attracted to the
implications into advertisers including carried within the body of the Monday-to-
Property section are leading commercial
their brand strategies, target markets Friday newspaper. Special Reports cover
property agencies, government bodies,
and key communications and successes. major industries including topics such as
suburban residential property agencies,
S M T W T F S
defence, mining and banking. We talk to
corporate institutions and property
leading business people to get their views
recruitment consultants.
on the economic climate and analyse
S M T W T F S
industry strengths and weaknesses.
S M T W T F S
The Australian Financial Review
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Sections
Lifestyle
Life & Leisure Men’s Health Review
The Life & Leisure weekly newspaper The Financial Review is the only major Review is our readers guide to the world
section is inserted into the Friday and newspaper in Australia to publish a weekly of issues, ideas and opinion. Published
weekend edition of the Financial Review column dealing with men’s health. Men’s every Friday, Review explores and debates
newspaper. Every week Life & Leisure Health reports on the latest developments literature and the fine arts; ideas and
covers fashion, jewellery, design, travel, in male health in an informative and highly currents of thought in culture; economics,
property and more, in every issue. Life & readable way. It covers all their health politics and public policy; history; science;
Leisure provides a premium newspaper issues including: Physical health, sexual the environment and; philosophy
advertising environment for luxury health, corporate health, mental health, and religion.
clients and is the perfect vehicle to build fitness, relationships, fathering, chronic S M T W T F S
frequency around key retail periods – diseases and cancer.
such as the Christmas retail period. S M T W T F S Sports Review
S M T W T F S
On Mondays, we cover the business of
sport, looking at the industry behind the
scores and statistics.
S M T W T F S
The Australian Financial Review
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Sections
INSERTED MAGAZINES
THE
INNOVATION
ISSUE
FEBRUARY 2018
JAMES DYSON
Reinventing
Britain
FOLLOW THAT CAR
Motoring into
the future
ALL IN THE FAMILY
Next level
luxury lodges
The Australian Financial Review Magazine is Australia’s pre-eminent monthly
inserted magazine delivering the highest quality content with a focus on
exclusive news, breaking features, profiles in business and politics and an
unparalleled reputation for combining gravitas and glamour coverage of
fashion, luxury and lifestyle.
EXCLUSIVE INTERVIEW
BORN AGAIN
PRIME MINISTER FRIDAY (MONTHLY)
THE REMAKING OF
SHINZO ABE
By Angus Grigg
Financial Review BOSS is Australia’s magazine for leaders and high-achievers –
and those who wish to learn from them. BOSS has a core focus on management
and leadership but its motivating force is the desire to build a community of
interest and knowledge around the latest ideas and thinking in business and the
world of work. BOSS is designed for a discerning reader, those who are at the
most senior levels of organisations and those aspiring for success and improvement.
FRIDAY (MONTHLY)
ISSUE 40 / WINTER 2017
THE
REVOLUTION
ISSUE
Life & Leisure Luxury is a glossy, large-format magazine that appears quarterly
in Financial Review. Luxury continues to build its following, combining in-depth
coverage of the faces and figures behind the global luxury industry with
the latest trends and products here and overseas, including: fashion, motoring,
grooming, watches, jewellery, design, technology, food & wine, property,
architecture and interiors.
GENTLE REBEL
THE GOSPEL ACCORDING TO JOOST BAKKER
FRIDAY & SATURDAY (QUARTERLY)
RICH PICKINGS WORLD’S RAREST GEMS PICKING UP SPEED CYCLE SOCIETY 100 NOT OUT CENTURY LIFE GOALS
Seat 1A lands in Moscow | Business Traveller gets buff | Volcanoes before breakfast | On the road with Tony Davis
ISSUE 52 | AUTUMN 2017
ADVENTURE
ISSUE
Life & Leisure The Sophisticated Traveller magazine showcases the finest travel
KOKODA’S writing and photography, from home, the region and the rest of the world. It is
CALL
Walk the track 75 years on
published quarterly and hosted by Australia’s most respected daily business
newspaper the Financial Review. Sophisticated Traveller provides a high end
travel environment to cater to our high net worth audiences’ travel interests.
PRETTY
HORSES
RIDE TASMANIA’S
BACK COUNTRY
OCEAN
SWIMS
THE NEW
MARATHON
FRIDAY & SATURDAY (QUARTERLY)
1
XXXXXX THE SOPHISTICATED TRAVELLER
2015
The Australian Financial Review
afr.com 10Special reports
CALENDAR 2018
DATE REPORT DATE REPORT
MARCH AUGUST
March 16 FRIDAY Autumn Carnival Preview August 02 THURSDAY Small Business
March 20 TUESDAY SMSFs August 07 TUESDAY IT Infrastructure: Security
March 21 WEDNESDAY Export & Trade August 08 WEDNESDAY CFDs & ETFs
March 27 TUESDAY AFR Focus: Defence August 16 THURSDAY Export & Trade
March 28 WEDNESDAY Commonwealth Games August 22 WEDNESDAY Fleet Management
APRIL August 24 FRIDAY Future of Law
April 05 THURSDAY Motoring August 30 THURSDAY Fintech
April 06 FRIDAY Best Lawyers SEPTEMBER
April 09 MONDAY MBA & Postgraduate September 03 MONDAY Your Child’s Education
April 19 THURSDAY Fleet Management September 06 THURSDAY Asia Trade & Emerging Markets
April 21 SATURDAY Innovation in Education September 10 MONDAY MBA & Postgraduate
April 23 MONDAY Small Business September 18 TUESDAY Thought Leadership
April 24 TUESDAY AFR Focus: Energy September 20 THURSDAY Wealth Management: HNW Individuals
MAY September 21 FRIDAY AFR Focus: Defence
May 03 THURSDAY CFDs & ETFs September 25 TUESDAY Cyber Security
May 09 WEDNESDAY Budget (Wrap) OCTOBER
May 12 SATURDAY Smart Investor Budget Wrap Up October 09 TUESDAY AFR Focus: Energy
May 14 MONDAY Robo Advice October 12 FRIDAY Online Trading
May 15 TUESDAY Wealth Management: HNW Individuals October 16 TUESDAY Technology for SME
May 17 THURSDAY AFR Focus: Energy October 17 WEDNESDAY AFR Focus: Motoring
May 24 THURSDAY AFR Focus: Cyber Security October 24 WEDNESDAY Forex
May 29 TUESDAY Resources NOVEMBER
May 31 THURSDAY Wealth Management: Corporate November 12 MONDAY Fleet Management
JUNE November 13 TUESDAY SMSF
June 06 WEDNESDAY Fleet Management - Luxury November 15 THURSDAY CFDs & ETFs
June 14 THURSDAY Online Trading November 20 TUESDAY AFR Focus: Energy
June 16 SATURDAY 2018 Boarding Schools Guide November 22 THURSDAY Forex
June 21 THURSDAY AFR Focus: Defence November 28 WEDNESDAY AFR Focus: Defence
June 29 FRIDAY Partnership Survey & Partner Announcements DECEMBER
JULY December 04 TUESDAY Resources
July 04 WEDNESDAY Smart Investor EOFY December 07 FRIDAY Partnership Survey & Partner Announcements
July 06 FRIDAY Partnership Survey & Partner Announcements
July 11 WEDNESDAY Agribusiness
July 16 MONDAY Wealth Management: HNW Individuals
July 19 THURSDAY SMSFs
July 24 TUESDAY Cyber Security
July 27 FRIDAY Artificial Intelligence
Special Report
CFDs and ETFs
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www.afr.com | Thursday 16 November 2017 Edited by Jason Clout: jclout@fairfaxmedia.com.au
Outlook is positive, but the Asia looking
good for
spectre of inflation still lurks investors
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Region
Strategy Markets are Growing strongly ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Alexandra Cain
taking on risk while Performance and transaction activity in ETPs ($b)
Asian assets are cheap relative to other
volatility remains low. 35 global investments, prompting
investors to explore how they can use
30
instruments such as exchange-traded
funds (ETFs) and contract for differ-
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Alexandra Cain
ence (CFDs) to get access to these
Markets around the world have 25 thriving markets.
climbed throughout 2017, and eco- According to the International Mon-
nomic growth and strong company 20
etary Fund’s latest Asian economic out-
earnings look like they will help support look, conditions in the region remain
equities markets into 2018. The only real robust. In fact it says the economic fore-
concern in traders’ minds is inflation. 15 cast for Asia is the strongest in the
But Chris Weston, IG’s chief market world. However, it acknowledges des-
strategist, says the view that developed 10
pite the region’s good future prospects,
and emerging markets cannot actually it is difficult to forecast how the region
fall is concerning. will perform near-term.
‘‘This may change, of course, but 5 It says an ageing population and
Contact your Financial Review sales representative
there is just such resounding shock at sluggish productivity are handbrakes
the upward moves we have seen in 2011 2012 2013 2014 2015 2016 2017
on the region. The IMF is calling for
markets of late and there have just been structural reforms including support-
no market drawdown. Buy high, sell SOURCE: ASX ive macroeconomic policies to help
high or not sell at all seems to be the support the growth outlook.
message,’’ he says. under chair-elect Jerome ‘‘Jay’’ Powell) Ric Spooner, chief market analyst at ing inflation this will determine what Arian Neiron is the managing dir-
Weston says markets are taking on may have had to raise interest rates far CMC Markets, agrees inflation will be happens to interest rates, how fast they ector of VanEck Australia. He explains
risk while volatility is low. At the same more aggressively than it has done. the overarching theme of 2018. rise and how far they rise. asset valuations in Asian markets such
time, company earnings have been ‘‘Tax reform, if it happens, is a 2018 ‘‘The question is the extent to which ‘‘That in turn is going to have a big as China and Korea are compelling rel-
strong in the US, Europe and Asia and story and the US economy will get its current low inflation is cyclical, due to knock-on effect to other asset prices ative to US and Australian markets,
economic growth has been rising. fiscal boost and an economic tailwind the size of the pool of unemployed peo- such as equities, properties and bonds.’’ which are fully priced.
‘‘Add in continued liquidity from when it likely needs it. Markets love this ple after the GFC and the grinding pace Jacob Mitchell, managing director ‘‘China’s equity market is huge; it’s
central banks, predictable central bank mix.’’ of moving towards full employment. and chief investment officer with bigger than the UK and Germany’s
for further details on special reports.
policy and investors chasing the rally, Weston says market volatility could ‘‘But things could be different this investment firm Antipodes Partners, combined markets,’’ he says.
then we have a market that will buy increase in the near term, before sea- time and inflation may be low due to says during the global financial crisis Neiron says China’s mainland stocks,
every pullback offered to them.’’ sonal forces kick in and equities rally central banks prescribed an antibiotic or A-shares, are undervalued by histor-
Things might look rosy, but inflation towards the end of the year. known as quantitative easing to an ical standards against other global
is the monster under the market’s bed. Into 2018, Weston expects central Tax reform, if it ailing global economy. Today the indices and H-shares (Chinese busi-
Says Weston: ‘‘If real yields move banks will gradually raise interest happens, is a 2018 global economy is in good health, with nesses listed in Hong Kong) as their per-
markedly higher as a result of central rates, but inflationary pressures and the antibiotic now creating dangerous formance has lagged the rest of the
banks seeing real inflationary pres- economic trends will dictate the degree story. distortions in global asset markets. world
sures then we will see equities unwind by which they tighten. Chris Weston, IG market strategist ‘‘One of the biggest distortions is VanEck Vectors ChinaAMC CSI 300
very quickly. That’s a huge if, though.’’ ‘‘There should be more focus on fin- within fixed income, with European ETF is the only ETF in Australia that
Weston thinks US markets should ancial stability given there are clear junk bonds at 2 per cent, absurdly, at invests solely in China A-shares, giving
thank Donald Trump for their all-time signs that a number of asset classes are structural factors like globalisation of least to us, yielding less than 10-year US investors exposure to company growth
highs. ‘‘By not passing anything [into way too frothy and the term bubble is the workforce, the ageing population treasuries at 2.4 per cent. As the antibi- in the world’s second largest economy.
law], at a time of good [economic] used liberally these days. This needs to and online shopping. With US unem- otic is eventually unwound either act- Nevertheless, Neiron acknowledges
growth and full employment the US be managed with the utmost skill. ployment now down to 4.1 per cent ively or via inflation, credit markets there are several risks when investing
isn’t getting a fiscal boost.’’ ‘‘Inflation is the key, as it has been for we’re getting close a situation where and expensive equity sectors such as in Asia, including political and cur-
He says if tax reforms had been suc- much of 2017, but should we see signs of we’re going to get some resolution to consumer staples and technology may rency risks and economic growth. ‘‘All
cessful the US may have experienced a greater price pressures, predominantly that question.’’ be vulnerable as the search for yield international investing carries cur-
genuine overheating of the economy driven by wages, then financial condi- Spooner says when central banks get and growth subsides,’’ says Mitchell. rency risk. Some fund managers hedge
and the US Federal Reserve (next year tions are going to tighten aggressively.’’ a better understanding of what is driv- Continued next page Continued next page
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The Australian Financial Review
afr.com 11Advertising rates
FINANCIAL REVIEW & AFR WEEKEND
MONDAY – FRIDAY FINANCIAL REVIEW
ANNUAL COMMITMENT ($) CASUAL $75K $150K $300K $500K $750K $1MIL+
Per Column Centimetre Rates
RUN OF PAPER (M-F)
Run of paper rate $68.70 $64.57 $62.52 $60.45 $58.39 $56.33 $54.27
Run of paper rate (incl GST) $75.57 $71.03 $68.77 $66.50 $64.23 $61.96 $59.70
FRIDAY RECRUITMENT
Friday Recruitment $112.86 $106.08 $102.76 $99.32 $95.93 $92.55 $89.16
Friday Recruitment (incl GST) $124.15 $116.69 $113.04 $109.25 $105.52 $101.81 $98.08
Recruitment Buyover: Friday & Weekend $142.86 $136.08 $132.76 $129.32 $125.93 $122.55 $119.16
Recruitment Buyover: Friday & Weekend (incl GST) $157.15 $149.69 $146.04 $142.25 $138.52 $134.81 $131.08
WEEKEND FINANCIAL REVIEW
ANNUAL COMMITMENT ($) CASUAL $75K $150K $300K $500K $750K $1MIL+
Run of paper rate $50.13 $47.12 $44.12 $41.10 $38.10 $35.09 $32.08
Run of paper rate (incl GST) $55.14 $51.83 $48.53 $45.21 $41.91 $38.60 $35.29
Discount is calculated by projected advertising spend in the Financial Review over a 12 month period. $pcc= Dollars per column centimetre.
POSITION + COLOUR
PREFERRED POSITIONS MONDAY - FRIDAY* WEEKEND COLOUR OPTIONS
Early General News (prior 21) 65% 40%
Early General News Right Hand Page 80% 60% NATIONAL
COLOUR
Right Hand Page 30% 30% 40%
Facing/Consecutive Pages 40% 20%
RECRUITMENT
Sections: Companies & Markets, Smart Investor Weekend, Legal Affairs, Leadership - Education & COLOUR
40% 20%
Careers, Leadership powered by BOSS, Leadership - Entrepreneur powered by BOSS 30%
All Other Sections* 30% 20%
Special Reports (incl colour) 45% 45%
*Excludes Recruitment and Property advertising. See seperate Property ratecard.
PREMIUM POSITIONS (INCL COLOUR) MONDAY - FRIDAY INCL GST WEEKEND INCL GST
Front Page (5x7 Mon - Fri) (7x7 Weekend) $16,848 $18,532.80 $8,000 $8,800.00
Front/Back Page Panorama (5x15) $21,223 $23,345.30
Outside Back Page (8x7) $7,000 $7,700.00 $5,000 $5,500.00
Ear Space (1.5x4cms) sold only with strip ad $600 $660.00 $500 $550.00
Watermark: Share Tables $4,000 $4,400.00 $2,000 $2,200.00
BOOKING & CANCELLATION DEADLINES Rates effective 1 January 2018 – 31 December 2018.
10AM two business days prior to publication Rates are subject to change.
MATERIAL DEADLINES Contact your Financial Review sales representative for further details.
12PM one business day prior to publication Rates are for newspaper only. (Life & Leisure separate ratecard).
The Australian Financial Review
afr.com 12Advertising rates
LIFE & LEISURE
FINANCIAL REVIEW LIFE & LEISURE SECTION (FRIDAY & WEEKEND)
FREQUENCY CASUAL 4X 8X 12X 16X 20X 24X
DISCOUNT CASUAL 5% 10% 15% 20% 25% 30%
Full Page (38x7) $19,434 $18,462 $17,491 $16,519 $15,547 $14,575 $13,604
Full Page (38x7) Incl GST $21,377.40 $20,308.20 $19,240.10 $18,170.90 $17,101.70 $16,032.50 $14,964.40
DPSC (38x14) $35,000 $33,250 $31,500 $29,750 $28,000 $26,250 $24,500
DPSC (38x14) Incl GST $38,500.00 $36,575.00 $34,650.00 $32,725.00 $30,800.00 $28,875.00 $26,950.00
Junior Page (28x5) $10,220 $9,709 $9,198 $8,687 $8,176 $7,665 $7,154
Junior Page (28x5) Incl GST $11,242 $10,679.90 $10,117.80 $9,555.70 $8,993.60 $8,431.50 $7,869.40
Half Page (20x7) $10,220 $9,709 $9,198 $8,687 $8,176 $7,665 $7,154
Half Page (20x7) Incl GST $11,242 $10,679.90 $10,117.80 $9,555.70 $8,993.60 $8,431.50 $7,869.40
Third Page (20x4) $5,845 $5,553 $5,260 $4,968 $4,676 $4,384 $4,091
Third Page (20x4) Incl GST $6,429.50 $6,108.30 $5,786.00 $5,464.80 $5,143.60 $4,822.40 $4,500.10
Quarter Page (20x3) $4,384 $4,165 $3,946 $3,726 $3,507 $3,288 $3,069
Quarter Page (20x3) Incl GST $4,822.40 $4,581.50 $4,340.60 $4,098.60 $3,857.70 $3,616.80 $3,375.90
Strip Ad (10x7) $5,114 $4,858 $4,603 $4,347 $4,091 $3,835 $3,580
Strip Ad (10x7) Incl GST $5,625.40 $5,343.80 $5,063.30 $4,781.70 $4,500.10 $4,218.50 $3,938.00
Strip Ad 2 (5x7) $2,557 $2,429 $2,301 $2,173 $2,046 $1,918 $1,790
Strip Ad 2 (5x7) Incl GST $2,812.70 $2,671.90 $2,531.10 $2,390.30 $2,250.60 $2,109.80 $1,969.00
10x4 $4,160 $3,952 $3,744 $3,536 $3,328 $3,120 $2,912
10x4 Incl GST $4,576.00 $4,347.20 $4,118.40 $3,889.60 $3,660.80 $3,432.00 $3,203.20
10x3 $3,120 $2,964 $2,808 $2,652 $2,496 $2,340 $2,184
10x3 Incl GST $3,432.00 $3,260.40 $3,088.80 $2,917.20 $2,745.60 $2,574.00 $2,402.40
10x2 $2,080 $1,976 $1,872 $1,768 $1,664 $1,560 $1,456
10x2 Incl GST $2,288.00 $2,173.60 $2,059.20 $1,944.80 $1,830.40 $1,716.00 $1,601.60
Special Retail Module* $850
PREMIUM POSITIONS
Front Page (10cm x 7cols) $9,000
Front Page (10cm x 7cols) incl GST $9,900
Front Page (8cm x 7cols) $8,000
Front Page (8cm x 7cols) incl GST $8,800
Front & Back Page Ribbon Wrap (8cm x 15cols) $15,000
Front & Back Page Ribbon Wrap (8cm x 15cols) incl GST $16,500
LOADING
Page 3, 5 & 7 20%
Right Hand Page in Front Half 15%
Right Hand Page 10%
Front Half / Sections 10%
STATE SPLITS (RUN OF PAPER) FULL/HALF/JUNIOR PAGES ONLY
NSW/ACT 50%
VIC/TAS 40%
QLD 40%
SA Subject to availability
WA Subject to availability
BOOKING & CANCELLATION DEADLINES Rates include colour and effective 1 January 2018 – 31 December 2018
10AM Monday prior to publication. Rates are subject to change.
Contact your Financial Review sales representative for further details.
MATERIAL DEADLINES *100% cancellation charge applies for state splits.
12PM Tuesday prior to publication. Rates are for newspaper only.
The Australian Financial Review
afr.com 13Contacts
AUSTRALIA
SYDNEY CANBERRA ADELAIDE
Fairfax Media Fairfax Media Fairfax Media
Level 1, 1 Darling Island, Pyrmont 9 Pirie St Level 1, 200 Greenhill Road
SYDNEY NSW 2009 FYSHWICK EASTWOOD SA 5063
T: (02) 9282 3415 CANBERRA ACT 2069 T: (08) 8210 1122
F: (02) 9282 3854 T: (02) 6280 2122 F: (08) 8212 1210
MELBOURNE BRISBANE PERTH
Fairfax Media Fairfax Media Fairfax Media
Level 6, 655 Collins Street 7/ 140 Ann Street Level 1, 169 Hay Street
DOCKLANDS VIC 3008 BRISBANE QLD 4000 EAST PERTH WA 6004
T: (03) 8667 3857 T: (07) 3835 7500 T: (08) 9220 1575
F: (03) 8667 3851 F: (07) 3835 7529 F: (08) 9423 8922
INTERNATIONAL
LONDON MALAYSIA THAILAND
Brett Warren Audrey Cheong Steven Fong
Warren International Media Publicitas International (Malaysia) Publicitas Thailand
Suite 12, Rossknoll House Lot S105, 2nd Floor, Centrepoint, 5th Floor, Lumpinil Building
Orion Park, Northfield Avenue Lebuh Bandar Utama, 239/2 Soi Sarasin, Rajdamri Road,
LONDON W13 9SJ Bandar Utama Lumpini
T: +44 (0) 20 7099 7992 47800 PETALING JAYA, PATHUMWAN BANGKOK 10330
F: +44 (0) 870 4953 440 SELANGOR T: +662 651 9273 to 7
T: 0011 603 772 9 6923 F: +662 651 9278
EUROPE F: 0015 603 772 9 7115
Robert Logan CHINA
Robert Logan & Associates HONG KONG Libby Chen
Suite 12, Rossknoll House Zinnia Yu Publicitas Beijing
Orion Park, Northfield Avenue Publicitas Hong Kong Room 808, 8/F, Tower A,
LONDON W13 9SJ 26/6F Two Chinachem Fullink Plaza
T: 0011 44 (0) 208 579 4836 Exchange Square No 18 Chaoyangmenwai Avenue
F: 0015 44 (0) 208 579 5057 338 Kings Road, North Point BEIJING 100020 P.R. CHINA
HONG KONG T: +8610 6518 8155 ext. 626
NEW YORK T: 0011 852 2516 1515 F: +8610 6588 3110
Conover Brown F: 0015 852 2528 3260
World Media Inc. INDIA
19 West, 36th Street, 7th Floor JAPAN Santosh Pandey
NEW YORK 10018 Yasunari Ibe The Times of India –
T: 0011 1 212 244 5610 Shinano International, Inc. International Media
F: 0015 1 212 244 5321 Akasaka Kyowa Bldg, 2F Representation
1-6-14 Akasaka, Miato-ku Response Department
DUBAI TOKYO 107-0052 Dr. Dadabhoy Naoroji Road
Vivienne Davidson T: 81 3 3584 6420 BOMBAY 400 001
Intermedia, Commercial Centre F: 81 3 03505 5628 T: 0011 91 22 2273 1338
Safa Park,Sheikh Zayed Road F: 0015 91 22 2273 1145
PO Box 22857, DUBAI NEW ZEALAND
T: +971 346 6006 Neil Bowman SOUTH AFRICA
F: +971 346 6016 McKay & Bowman International Michael Armstrong
Media Representatives Ltd Publicity Project Management
SINGAPORE PO Box 36-490, Northcote, Rivonia Village, 3 Mutual Road, Rivonia
Peggy Thay Auckland PO Box 78811, SANDTON, 2146
Publicitas Singapore 60 McBreen Avenue, Northcot T: 0011 27 11 803 8 211
1 Coleman Street AUCKLAND 0627 F: 0015 27 86 503 3237
#09-08 The Adelphi T: 0011 649 419 0561
Singapore 179803 F: 0015 649 419 2243
T: +65 6836 2272
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The Australian Financial Review
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