Media Kit 2019 Ideas. Writing. Culture - Island magazine
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Media Kit 2019 Ideas. Writing. Culture.
Essays, Interviews, Fiction, Art, Poetry. Island is a quarterly magazine of ideas, writing and culture. Founded in 1979, Island is one of Australia’s leading literary magazines, tracing the contours of our national and international culture, while still retaining a uniquely Tasmanian perspective. ‘The literary community is not in the green rooms of writer’s festivals or the editorial offices of publishing houses across the country. The literary community is in bookshops, it is in libraries, it is in living rooms: anywhere that people read books and can talk with each other about ideas that matter to them.’ Matthew Lamb, Editorial, Island 140 Island magazine media kit 2019 Ideas. Writing. Culture.
Island is interested in
building partnerships
‘Island has been a valued partner of
with those who are
the TSO for several years. Sharing a aligned with the Island
common goal of promoting the arts
in all their forms to the Tasmanian culture and values.
public, the partnership has
developed naturally and continues
to grow. We receive invaluable
support from the staff at Island who Island is committed to high-quality
promote our concerts and events advertising and a low ratio of
through all their channels: print editorial to advertising so you can be
advertising, e-newsletters and sure that your brand will be seen and
social media.’ appreciated.
— Tasmanian Symphony Orchestra
‘We are pleased to be associated
with Island magazine and its brand,
as our partnership gives us access
to a culturally savvy local audience.’
— Contemporary Art Tasmania
Island magazine media kit 2019 Ideas. Writing. Culture.
THE PEOPLE’S LIBRARY / 7�–�30 SEPT 2018
Contemporary Art Tasmania presents
21-22 ARTISTS’
BOOKS, Unspoken Rule
SEPT
MULTIPLES
AND SMALL
PRESS Archie Barrie, Louisa Bufardeci
2018 LONG
GALLERY
Liam James, Annika Koops
Roee Rosen, Artur Zmijewski
SALAMANCA Curated by Stevie S. Han
ARTS
CENTRE
HOBART 19 January - 24 February 2019
HOSTED
BY THE
PEOPLE’S
LIBRARY
MAKING A DESIGN CULTURE:
HOW DO WE CREATE AN
INCLUSIVE, WELL-INFORMED
CULTURE OF DESIGN?
womenindesign.com.au
PRESENTING PARTNER FOUNDATION SPONSOR FUNDING PARTNERS MEDIA PARTNER
WWW.HOBARTBOOKFAIR.COM
WINE BAR & CELLARS
www.contemporaryarttasmania.org 1/7 MURRAY STREET HOBART TASMANIA
Kaleidocollection
SPONSORS by Brustman+Boyde. Photo: Chris von Menge Image: Annika Koops, Conservation of Momentum (detail), 2012, inkjet print, unframed. INSTITUTPOLAIRE.COM.AU
Photo credit: Matthew Stanton. Image courtesy of the artist.
HOB/ART Book Fair_Island Ad.indd 1 25/07/2018 4:57 pm
The bed was moving on stiff small
wheels. It was exhausting getting
the balls back from the bed on
wheels and I was very slow. I
felt like I was in need of a good
rest and the tennis match was a
Hidden in the Bush massive inconvenience.
— excerpt from
a participant’s dream
Ben Walter goes in search of
Australian nature writing
W
e have been climbing for a couple
of hours through surprising country;
gaunt eucalypts have given way to
myrtle and pink mountain berries,
and a young celery top pine, about
I
five centimetres tall, stands in the middle of the track with
its leaves all fresh and optimistic. Soon we meet a ridgeline n 2018 it is 30 years since the arrests of gay activists Australia, a murder charge has a non-parole period of In the spring of 1988, on the strength of one anonymous complaint and after it had
and follow it to the high point of Millers Bluff. This is the at the Salamanca Market in Hobart. Twenty-one only 20 years and the maximum for rape is between 15 appeared only a handful of times, the Tasmanian Gay Law Reform Group’s stall
easy way to the summit – previously, walkers had to traverse years since the legalisation of homosexuality in and 20 years. at Hobart’s Saturday morning Salamanca Market was banned by the Hobart City
Tasmania. One year since the legalisation of same- Without activists like Rodney Croome and Nick Council. The stall was the first public act of a community that had been silent and
along a very scrubby ridge which could eat up the hours. A sex marriage in Australia. Toonen, the state of Tasmania could be a very differ- invisible for decades. The response of the authorities reminded us why our gay forebears
few years ago, a group didn’t make it back to their cars until As Hannah Gadsby said in the internationally ent place. Gadsby references growing up in Tasmania had dwelt for so long in shadow.
after midnight. acclaimed stand-up act Nanette: ‘Homosexuality was a in the mid-’90s: ‘… the wisdom of the day was that, if
The view from the summit takes in the long ridgeline – crime in Tasmania ’til 1997. Not long enough ago.’ you chose to be gay, then you should just get yourself a The small inconspicuous stall, two card tables, a petition and some information about
Former Island editor and 2015 Tasmanian Australian one-way ticket to the mainland, and don’t come back.’ gay law reform, grew in the eyes of Hobart’s Council. Blind to the off-colour souvenirs
from the paddocks below, it looks something like a great
of the Year Rodney Croome wrote an article for Island in In 2014, artist Justy Phillips was commissioned by across the street, the city’s fathers denounced our stall as offensive. Oblivious to the
ship with the high point its prow – but also the cliffs of the Starling: any of a number of birds composing most birds can move together to form organic, continuously 2008 reflecting on his experience, and the experiences Hobart City Council to commemorate the Salamanca socialists only metres away, they condemned our presence as ‘too political’. Armed with
Great Western Tiers angling to the north and the flat farming of the family Sturnidae (order Passeriformes), espe- changing, three-dimensional shapes in the sky, without a of so many others, during the ’80s and ’90s, fighting for Market arrests. Phillips’s artwork The Yellow Line marks little but indignation we set up our stall anyway. Nervous Town Hall officials asked us
country stretching out below us. I like the idea of writing cially Sturnus vulgaris, a 20-cm (8-inch) chunky irides- single leader, remains a topic of scientific research, given legalisation of homosexuality in Tasmania. Before 1997, the boundary that, if crossed, may have resulted in to leave and, nervously, we refused. Then the police asked us to leave. When we also
about this landscape, its flora and fauna – of how the place cent black bird with a long sharp bill ... They frequently what it might contribute to our understanding of group consenting sex between adult men in private incurred arrest. The artwork includes two poetic and poignant refused their requests we were arrested for trespass, one by one, leaders first and then
form large flocks, called murmurations, which may communication. a penalty of 21 years in jail. If the changes hadn’t been sentences recognising the courage of those who fought as the morning wore on into afternoon, dozens of others. When there was no one left
feels and what it might mean to us.
move in synchrony in order to avoid predators. The imagery and idea of a murmuration remained made when they were, anyone charged in 1997 would for equality and the reluctance of some members of the who was prepared to be arrested, our side folded the card tables, their side garaged the
But why would I do that? Who in Australia would with me after an intimate Sunday-morning session only be released from jail now. In some states of community to embrace them (pictured above). ▼ arrest vans, and everyone went home.
DREAMdesign
publish it? — Encyclopaedia Britannica of ‘Social Dreaming’. The session, led by psychologist
F
Nearly 20 years ago, Tasmanian academic CA Cranston Susan Long, was part of the 2018 Women in Design – Rodney Croome, ‘The Emancipist’, Island 114, 2008
wrote a paper disputing a fellow researcher’s argument that or a few years in the ’90s, I lived in Laun- Colloquium held at Launceston’s Design Centre. Social
ceston. One of the pleasures of living in this Dreaming is a process discovered by Gordon Lawrence,
nature writing did not exist in Australia. ‘From the outset,’ small northern Tasmanian city was occupy- and pioneered by his self-titled foundation. In a Social
she wrote, ‘I protested. Tasmania? The Wilderness State? No ing various houses that clung to the east- or Dreaming event, or ‘matrix’, a group of people come
Nature Writers?’ She went on to make a distinction between north-facing hills, the city held in the river together to share their dreams, and associations emerge
natural history and nature writing. Natural history, she A collaboration between Michelle Boyde basin between. Sunsets and the long dusks that followed through group discussion. In the matrix, the focus is on
argued, explained the science of nature, while nature writing and Feifei Feng, with text by Judith Abell were particularly special. Often, at dusk, murmurations
would form and ‘play’ over the city. These hypnotic
the dream, not the dreamer, working on the premise
that dreams reflect the broader context of the assembled
was more subjective work that brought together ‘science and clouds of starlings are a natural wonder. How the group. Lawrence was inspired by the writings of German Images: Justy Phillips, The Yellow Line, 2014, photography by Jonathan Wherrett
20 21
Island magazine media kit 2019 Ideas. Writing. Culture.
Island readers seek to be challenged; they are compassionate and interested in our national and international culture. Island readers engage with Island as a source of their active interest in poetry, fiction, essays, commentary, art and culture. They are collectors of beautiful words. They seek to open their minds through ideas, writing and culture. Island magazine media kit 2019 Ideas. Writing. Culture.
The Island demographic
Reader location Age*
70% are outside Tasmania. 20–29 14%
30–39 22%
1% 3% 40–49 24%
Overseas 50–59 18%
60–69 15%
9%
70+ 7%
5% 5% 23%
3%
21%
30%
Employment* Interaction with Island’s
87% of Island readers are employed, online platforms*
7% retired and 9% students.
Most are employed across the
creative, education, public and 33% 23% 21% 12% 11%
community sectors.
Island magazine media kit 2019 Ideas. Writing. Culture.
Island will always remain
uniquely Tasmanian,
and acts as a platform to
showcase the rich, diverse
culture of our state.
One third of
Island readers
live in Tasmania, Island has the ability to promote
and 75% of those organisations to a Tasmanian
are located in audience, and also reach audiences
Hobart and on the mainland and overseas.
surrounds.*
Island has strong support from the Tasmanian
community; retail sales are highest in Tasmania,
and Island has long-term partnerships with other
Tasmanian organisations.
Island is freely available to guests in high-end
accommodation such as the Mona Pavilions,
Islington Hotel, Freycinet Lodge, and at various
libraries and cafes throughout Tasmania. Island
is stocked in bookstores and newsagents as well
as independent stores, and museums and galleries
such as TMAG and Mona.
Island magazine media kit 2019 Ideas. Writing. Culture.
In 2015 Island made
the bold move to print
only, and increased the Twitter
print run by 200%. followers
8305
Facebook
Island has a print run of 2200 with
followers
over 400 stockists nationally and an
overall readership of approx. 8500. 4742
e-newsletter
subscribers
8924
Instagram
followers
2090
Island magazine media kit 2019 Ideas. Writing. Culture. Figures as of March 2019
95% of our readers keep their Island magazines or pass them on for others to read.* Island is collectable and the content timeless, which means your advertisement has a shelf life far longer than three months. Island is not only stocked in newsagents, bookstores, galleries and museums, but can also be found in cafes, libraries, universities, hotels and waiting rooms. Here is what some of our readers do with their copy of Island …* ‘I pass it on to someone else to read.’ ‘I place it in my reception room.’ ‘I’ve been borrowing Island from my local library, so when I’m finished, I return it for someone else to read!’ ‘It depends, I have passed some copies around but usually keep them. Would never throw it away.’ ‘I sometimes share it but with strict instructions for return. I love my rows of Island on my bookshelves!’ Island magazine media kit 2019 Ideas. Writing. Culture.
A partnership with Island is a not-for-profit organisation,
and all advertising income goes
Island is a mutually towards covering print costs only.
beneficial one. All partnerships include mentions on social media
(Facebook, Twitter and Instagram), features in our
monthly e-newsletter, and complimentary copies
of the magazine.
Advertise in Island and Island also offers other promotional options such
as flyer inclusion in subscription mail outs.
your organisation will Back cover + 25% loading per advertisement
be part of the growing Inside cover + 20% loading per advertisement
Please note that Island does not offer advertorials.
Island community.
Schedule Island 156 Island 157 Island 158 Island 159
Booking Deadline 8 February 2019 12 April 2019 12 July 2019 11 October 2019
Artwork Due 18 February 2019 29 April 2019 29 July 2019 28 October 2019
Publication Date 25 March 2019 3 June 2019 26 August 2019 25 November 2019
Island magazine media kit 2019 Ideas. Writing. Culture.Print specifications
Island is perfect bound, printed
on high-quality carbon neutral
uncoated 100% post-consumer
recycled paper.
Advertisements are to be supplied as finished
artwork in PDF format, minimum 300 dpi,
CMYK, 5mm bleed on each edge, with bleed
and crop marks included.
Full page Half page
Full page: 210mm (W) x 275mm (H)
Half page: 210mm (W) x 137.5mm (H)
4 Issue Single – Full Single – Half
Full page in 4 issues Full page in 1 issue Half page in 1 issue
12 month digital media 3 months digital media 3 months digital media
20% discount Subject to availability
Logo on website
$5000 +GST $1500 +GST $900 +GST
Island magazine media kit 2019 Ideas. Writing. Culture.Please contact us to discuss options outside of the listed packages — we would love to work with you to create a package that works for you. Island Magazine Inc PO Box 4703 Hobart TAS 7000 Web islandmag.com Facebook @islandmagtas Instagram @islandmagtas Twitter @islandmagtas #islandmagtas * Statistics gathered from 2018 Island magazine survey Island magazine media kit 2019 Ideas. Writing. Culture.
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