Media Kit 2019 - Konradin Service
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Malerblatt — meinungsstark • fundiert • multimedial Media Kit 2019
Trade Magazine 3
Trade fair issue FAF 16
Anniversary issue 18
Websites 24
Newsletter 27
Crossmedia 28
Extras 31
53,240 readers per copy
2019
malerblatt.de
Internetführer für Maler Lackierer Stuckateure
10 Seiten
Video-Guide
30 Seiten
App-Guide
2019
Content Page In-house Contacts
Advertising Manager
Carola Gayda
TRADE MAGAZINE Phone +49 711 7594-432
Media Brand 3 carola.gayda@konradin.de
Circulation and Distribution 6
Readership Analysis 7 Account Manager
Rate Card 10 Marion Binder
Editorial Schedule 15 Phone +49 711 7594-426
Special Advertising Formats 19 marion.binder@konradin.de
Order Management
WEBSITES Henrike Henke
malerblatt.de 23 Phone +49 711 7594-317
malerblatt-wissen.de 25 henrike.henke@konradin.de
NEWSLETTER 26 Konradin Medien GmbH
Ernst-Mey-Straße 8
70771 Leinfelden-Echterdingen
CROSSMEDIA Germany
Trade Fair Special 27 Advertising fax
Internet Guide 28 +49 711 7594-1432
Catalogue Service 29
EXTRAS
Malerblatt Market Research 30
2
Media Brand
Malerblatt
2019 malerblatt.de
Internetführer für Maler Lackierer Stuckateure
Malerblatt Internet Guide
The Media Guide for painters and
The painting trade has a lot to offer visually. 10 Seiten
plasterers presents a selection of the
The compelling visual imagery of the Video-Guide
industry’s most important websites,
Malerblatt layout perfectly showcases apps and videos. The 15th edition of
projects, technical aspects and products. the Guide will be published in 2019
The well-informed reporting in a clear, with fully updated contents.
eye-catching structure and the networking 30 Seiten
App-Guide
of the magazine contents with other media
channels belonging to the Malerblatt brand
malerblatt.de
As well as the printed
family offer the basis for a wide-reaching version, the cross-media
advertising presence. Internet Guide is available
as an e-paper and an
online database with
optimised search
functions.
Malerblatt Wissenstipp
Two-paged advertorial supplement
Product of the Month with practical tips. The essential
information about a special topic in
Prominently-placed one-pager as a condensed form.
an advertorial in the Malerblatt
look and feel.
Malerblatt plus
Exclusive supplement
tailor-made by the editors for
customers.
3
Media Brand
www.malerblatt.de and more …
The website covers the entire Social Media 2019 Marketing Award
spectrum of industry-relevant
information, supplemented www.facebook.com/malerblatt
with current news. Editorial diary, platform for the
exceptional and extraordinary -
ideal for the exchange of informa- 2019
tion between the people behind
Malerblatt and those working The award is given to
with the industry. With over companies that position
3,000 followers. themselves outstandingly in
www.instagram.com/malerblatt the market.
Anniversary 2019
www.malerblatt-wissen.de Malerblatt will turn
90. Anniversary promos
The knowledge database for paint and and competitions.
plastering crafts offers access to basic trade
know-how and expertise, background Catalogue service
information, reference objects and extensive Catalogue presentation to
product worlds. generate addresses of
potential customers.
Market research
Malerblatt conducts market
Newsletter Malerblatt Wissens-Check surveys twice a year.
Malerblatt-News The “Wissens-Check” contains Corporate Media Services
Every Wednesday, the Malerblatt official questions to prepare Individual and exceptional
newsletter carries topical news oneself for the final apprentice- solutions in the corporate
to 9,800 recipients. ship exam. Available at publishing, events, webinars
www.malerblatt.de etc.
and via mobile
devices.
4
Trade Magazine
1 Portrait
01 Title: Malerblatt 12 Advertising: Carola Gayda, Advertising Manager
02 In brief: Malerblatt inspires and informs managers in the painting 13 Editorial: Martin Mansel, Editor-in-chief
and plastering trades with examples of high-quality Phone +49 711 7594-498
design and well-researched specialist and management martin.mansel@konradin.de
articles together with current industry news. Malerblatt
forms opinions and supports companies in the industry in Andreas Ehrfeld
making decisions in all aspects of their business. The Phone +49 711 7594-496
Malerblatt product family reaches its target group across andreas.ehrfeld@konradin.de
every media channel. The portfolio includes the trade
magazine in both print and digital subscriptions, the Susanne Sachsenmaier-Wahl
malerblatt.de and malerblatt-wissen.de websites, the Susanne Wierse
weekly newsletter, Wissens-Check and its social media Evelyn Becker
presence.
03 Target group: Painters, plasterers, interior decorators, building 14 Pagination analysis 2017 = 12 issues
contractors, renovation companies, decorators’ Circulation: 973 pages = 100.0%
merchants, the supply industry, colleges, associations
Editorial section: 695 pages = 71.4%
04 Frequency: 12 issues per year Advertising section: 278 pages = 28.6%
of them:
05 Format: DIN A4 Classified ads: 1 page
Bound inserts: 58 pages
06 Year: 90 year 2019
th
Loose inserts: 32 pieces
07 Subscription price: Annual subscription:
Inland € 140.60 15 Content analysis of editorial content 2017 695 pages = 100.0%
Abroad € 146.60
News 71 pages = 10.2%
08 Organ: Organ of the national guilds of Rhineland-Palatinate, Shape & colour 74 pages = 10.7%
Hesse, South Baden Technology & materials 107 pages = 15.4%
Dry construction & interiors 74 pages = 10.6%
09 Memberships: — Business & market 116 pages = 16.7%
Education & further training 79 pages = 11.4%
10 Publishing house: Konradin Medien GmbH Malerblatt Special 76 pages = 10.9%
Associations, books, events 34 pages = 4.9%
11 Publisher: Katja Kohlhammer Others 64 pages = 9.2%
5
Trade Magazine
2 Circulation and Distribution Analysis
01 Audited by: 3.1 Circulation by postcode regions:
Percentage of actual circulation
02 Circulation analysis: Average copies
(July 1, 2017 to June 30, 2018)
Print run: 19,700 PLZ 2
Hamburg
Actual circulation: 19,624 of them abroad: 339 Postcode 2 Schwerin PLZ 1 Postcode 1
8.1% = 4.5% =
Bremen
Sold copies: 7,741 of them abroad: 246 1,562 copies Berlin 868 copies
• Subscriptions: 3,772 of them for members: – PLZ 4
Magdeburg Potsdam
• Retail sale: – Postcode 4 Postcode 3
Osnabrück Hannover
• Other sales: 3,969 11.4% = 9.4% =
PLZ 3
2,198 copies Dortmund
Leipzig
1,813 copies
Kassel
Freistücke: 11,883 Düsseldorf Dresden
Rest-/Archivexemplare: 76 Postcode 5 Erfurt Postcode 0
PLZ 0
9.7% = Köln 7.7% =
1,871 copies PLZ 5 Frankfurt 1,485 copies
PLZ 9
03 Geographical distribution analysis: Share of total distributed copies Postcode 6 Mainz Postcode 9
Nürnberg
Economic area % Copies 10.5% = Saarbrücken PLZ 6 8.3% =
2,025 copies 1,601 copies
Germany 98.3 19,285 Stuttgart
Abroad 1.7 339 Postcode 7 Postcode 8
PLZ 7
comprising 21.3% = PLZ 8
9.1% =
Austria 22.2 75 4,108 copies München 1,755 copies
Switzerland 31.8 108
other foreign countries 46.0 156
Actual circulation 100.0 19,624 Summary of the survey method:
1. Method: File-based recipient-structure analysis – total circulation
2. Population: Actual circulation
3. Sample: Total circulation
4. Target persons of the study: Recipients of the magazine
5. Study period: June/July 2018
6. Survey completed by: Konradin Media Group
6
Trade Magazine
3 Readership Analysis
1.1 Industries/industrial sectors: recipient groups Readers per copy
Acc. to classification of industrial sectors 2008 % Proj. ca. Service portfolio of the companies: Readers per copy
% Proj. ca.
Painting companies, total 70.3 37,400
Coating, painting 95.6 50,920
without shop premises 55.6 29,580
with shop premises 14.7 7,820 Wallpapering, wall covering 89.3 47,540
Plastering companies 3.2 1,690 Facade works 76.6 40,780
Building industry e.g. redevelopment, preservation of buildings 6.3 3,380 Insulating 69.0 36,760
Floor coating 72.2 38,450
Paint supply trade incl. coatings, wall and floor coverings 2.8 1,480
home fabrics, buying co-operatives Floor covering 68.3 36,340
Supply industry/manufacturers 3.5 1,900 Plaster and stucco work 57.1 30,420
Thermal insulation systems 65.9 35,070
Schools, vocational schools, institutes 4.8 2,530
Dry construction 58.7 31,270
Federations/guilds 2.4 1,270
Scaffolding 21.0 11,200
Others e.g. interior decorators, restoration, 5.9 3,170
Decoration with home textiles, interior decorating 31.7 16,900
exhibition-stand construction, shop fitting
Corrosion protection 28.6 15,210
No information 0.8 420
Concrete repair 19.4 10,350
100.0 53,240 Church painting, restoration, gilding 29.0 15,420
Roof coating 19.0 10,140
1.2 Company size: Readers per copy Stretched ceilings 7.5 4,010
% Proj. ca. Sun protection 6.3 3,380
1 – 2 employees 14.3 7,610 Multiple answers 100.0 53,240
3 – 4 employees 25.0 13,310
5 – 9 employees 30.9 16,460
10 – 19 employees 15.5 8,250
20 – 49 employees 9.1 4,840 Summary of the survey method:
50 – 99 employees 1.2 1. Method: Readership analysis by telephone survey – sample survey
100 and more employees 4.0 2,130 2. Population: 19,620 = 100.0%
3. Sample: 252 net interviews
4. Target persons of the study: readers per copy (RPC)
100.0 53,240 5. Study period: July 2016
6. Survey completed by: Foerster & Thelen, Bochum
7
Trade Magazine
3 Readership Analysis
The readers are professional and like to make decisions!
Education/training Position/function in company
Master painter
66.7% Owner/managing director 68.3%
Journeyman painter Plant manager/head of
7.5% 9.9%
department/master craftsman
Plasterer (master/
78% are in a leading
journeyman) 5.9% Techn. employee/journeyman 9.5%
Business economist,
commercial training
12.7%
70% of the readers have a Commercial employee 8.3% management
master craftsman‘s
position
Engineer 2.4% certificate Specialist teacher/lecturer 2.0%
Other 4.8% Not specified 2.0%
Investment decision-makers
94% of the readers are investment
are not involved decision makers
53,240
1.2%
advise and make decisions on
recommend their own
readers per issue 4.4% 52.0%
make decisions
together with others
42.4%
8
Trade Magazine
3 Readership Analysis
The Malerblatt is used intensively and sparks buying impulses!
Readers use Malerblatt intensively! Malerblatt initiates contacts and sparks buying impulses!
90 % would miss Malerblatt 81 % of the readers use trade magazines as their No. 1
source of information
87 % pick up a copy several times
70 % have been reading Malerblatt for longer than 10 years 67 % confirm that advertisements are part of professional
information and provide them with new ideas/products
69 min. is the average reading time for Malerblatt
34 % visited the supplier’s website on the Internet
25 % of the readers personally contact manufacturers
Malerblatt is highly esteemed by its readers!
To what extent do the following statements apply to
Malerblatt? (totally agree/agree)
92 % Objective and credible reporting
79 % Appealing appearance 85 % are very interested in
74 % Useful inspiration for professional practice new products
73 % Innovative, shows important trends
You are welcome to request more information and data on the Malerblatt-readership analysis 2016 from: carola.gayda@konradin.de
9Trade Magazine
Rate Card No. 62 (Prices valid as of 01.10.2018, in €, plus VAT)
Magazine format: Contact:
210 mm wide x 297 mm high, DIN A4 Advice, booking: see contacts on page 2
Untrimmed: 216 mm wide x 303 mm high
Order confirmation, invoicing, vouchers, data delivery + technical details:
Type area: Order management
188 mm wide x 270 mm high, 4 columns, each 44 mm wide Henrike Henke
Phone +49 711 7594-317
Printing and binding: web offset, perfect binding henrike.henke@konradin.de
Charges: No discounts Data delivery:
Use our ad portal at www.konradin-ad.de to submit your data online
Position: 1. PDF ads (automatic preflighting).
Price for cover pages and other guaranteed positions: 20% surcharge on relevant b/w price. 2. Native file (via upload mask, please compress data)
Enquiries: Phone +49 711 7594-718 (8:00 a.m. to 5:30 p.m.)
Colour: See page 14 for technical details.
See page 11 for colour surcharges. Print colours (CMYK) in accordance with ISO 2846-1,
other colours treated as spot colours. Metallic and phosphorescent colours on request. Conditions:
Prior to digital transfer of advertising artwork, the publisher must receive the corre-
Discount: sponding advertisement booking. The order and copy deadlines are specified in the
For orders within any 12 months (insertion year). editorial schedule. A full-size print-out is required for checking the supplied advertise-
No discount on colour and bleed surcharges and loose inserts. ment, or a contract proof or press proof in the case of a colour advertisement.
Discounts apply to bound inserts (1 insert = 1/1 advertising page). Advertising must be seen as distinct from the editorial section and, as such, a booked
advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of
one advertiser.
Repeat 3 ads 6 ads 9 ads 12 ads 18 ads
discounts: Payment conditions:
5% 10% 12.5% 15% 20%
2% discount for direct debit, advance payment and payment within 10 days of invoice
Bulk discounts: 3 pages 6 pages 9 pages 12 pages 18 pages date, otherwise payment in full no later than 30 days from invoice date.
VAT no. DE 212 214 109
5% 10% 12.5% 15% 20%
Bank account:
Baden-Württembergische Bank, BIC: SOLADEST600.
Classified ads • Sales/job offers/miscellaneous IBAN: DE33 6005 0101 0002 4847 96
and special • Jobs wanted
ad formats: • Buyers guide/supplier’s directory Our general terms and conditions are available on the Internet at
see page 14 www.konradin.de. We would be happy to send you a copy on request.
10Trade Magazine
Rate Card No. 62 (Prices valid as of 01.10.2018, in €, plus VAT)
Ads: Standard formats
Formats Basic 2c 3c 4c Formats: width x height in mm
rates Trim: add 3 mm to each side
b/w Colour Total Colour Total Colour Total
surcharge rate 2c surcharge rate 3c surcharge rate 4c Type area Trimmed
1/1 page 5,860.00 820.00 6,680.00 1,640.00 7,500.00 2,460.00 8,320.00 188 x 270 210 x 297
2/3 page 3,900.00 820.00 4,720.00 1,640.00 5,540.00 2,460.00 6,360.00 land. 4col. 188 x 178 210 x 195
port. - 125 x 270 135 x 297
1/2 page 2,930.00 820.00 3,750.00 1,640.00 4,570.00 2,460.00 5,390.00 land. 4col. 188 x 133 210 x 150
port. 2col. 92 x 270 103 x 297
1/3 page 1,950.00 820.00 2,770.00 1,640.00 3,590.00 2,460.00 4,410.00 land. 4col. 188 x 88 210 x 105
port. - 60 x 270 71 x 297
1/4 page 1,470.00 480.00 1,950.00 960.00 2,430.00 1,440.00 2,910.00 land. 4col. 188 x 65 210 x 82
2col. 92 x 133
port. 1col. 44 x 270 55 x 297
1/8 page 740.00 480.00 1,220.00 960.00 1,700.00 1,440.00 2,180.00 land. 4col. 188 x 32 210 x 56
2col. 92 x 65
port. 1col. 44 x 133
1/16 page 370.00 850.00 1,330.00 1,810.00 2col. 92 x 32 not
in advertising section port. 1col. 44 x 65 possible
1/32 page 185.00 665.00 1,145.00 1,625.00 port. 1col. 44 x 32 not
in advertising section possible
Bleed surcharge 490.00. Surcharge for each col.ot colour: up to ¼ page 825.00, up to 1/1 page 1,180.00. No discounts on surcharges. 11Trade Magazine
Rate Card No. 62 (Prices valid as of 01.10.2018, in €, plus VAT)
Bound inserts
Prices by grammage Width x height Conditions/ Quantities/
(qualifies for discounts, 1 insert = 1/1 page of advertising) in mm technical details deadlines
Quantity under 135 gsm 135-180 gsm untrimmed Prior to order acceptance and confirmation, a binding sample - if Quantity:
necessary, a dummy sample - must be submitted with size and weight 20,500 copies
1 leaf = 2 pages 5,500.00 6,200.00 216 x 305 specifications. The positioning of bound inserts depends upon the
technical possibilities. Bound inserts on substrates other than paper on Delivery
1 leaf + flap 8,100.00 9,300.00 request. deadline:
7 days after
Quantity 80-134 gsm 135-180 gsm untrimmed Bound inserts must be delivered untrimmed and the first page is to be advertising
marked. Multi-leaf bound inserts must be delivered in folded condition deadline
2 leaves = 4 pages 9,400.00 10,800.00 432 x 305 and closed along the back edge, that is in the direction of insertion.
3 leaves = 6 pages 13,000.00 14,900.00 620 x 305 Additional measures such as folding and gluing, will be charged for.
4 leaves = 8 pages 15,700.00 18,000.00 2 x 2 leaves
Prices for bound inserts on paper weighing less than 80 gsm or more than 180 gsm and other paginations are available on submission of a sample.
Trimming diagram:
fold (gutter)
fold (gutter) fold (gutter)
fold (gutter) fold fold Delivery address
5 mm
5 mm 5 mm
5 mm for bound inserts:
at advertiser’s expense to:
4-sided
4-sided 6-sided
6-sided Konradin Druck GmbH
Kohlhammerstraße 15
297 mm trimmed
297 mm trimmed
297 mm trimmed
297 mm trimmed
305 mm untrimmed
305 mm untrimmed
305 mm untrimmed
305 mm untrimmed
70771 Leinfelden-
Echterdingen, Germany
216 mm
216 mm 210 mm
210 mm 216 mm
216 mm 209 mm
209 mm 195 mm
195 mm Delivery note:
untrimmed
untrimmed trimmed
trimmed untrimmed
untrimmed
For “Malerblatt”,
issue (no.)
210 mm
210 mm 206 mm
206 mm 195 mm
195 mm
trimmed
trimmed Delivery times: Mon.- Fri.
7:00 a.m to 6:00 p.m.
3 mm
3 mm 3 mm
3 mm Euro-pallet dimensions:
3 mm
3 mmcutting
cutting
edgeedge
3 mm3 each
mm each 3 mm
3 mm cutting
cutting edgeedge
3 mm3 each
mm each 80 x 120 cm
432 mm
432 mm 620 mm
620 mm (max. height 110 cm)
12Trade Magazine
Rate Card No. 62 (Prices valid as of 01.10.2018, in €, plus VAT)
Loose inserts
Prices by grammage Conditions/ Formats/
(no discounts) technical details Delivery address quantities/
dates
Per 1,000 copies, incl. postage Prior to order acceptance and confirmation, a binding sample - if At advertiser’s expense to: Format:
necessary, a dummy sample - must be submitted with size and weight Beck Servicepack GmbH max.
up to 25 g 240.00 specifications. The positioning depends upon the technical possibilities. Raiffeisenstraße 25 200 mm wide x
70794 Filderstadt, Germany 290 mm high
up to 30 g 264.00 Loose inserts are inserted loosely, they must consist of one single piece.
up to 35 g 288.00 The first page should be marked. Delivery note: Quantity:
Before delivery, multi-leaf loose inserts must be folded and closed along For “Malerblatt”, issue (no.), 20,000 copies
up to 40 g 312.00 the back edge, that is in the direction of insertion. Delivery times: Mon. - Fri.
7:30 a.m. to 4:30 p.m. Delivery deadl.:
up to 45 g 336.00 Additional effort, e.g. folding work, will be charged for. Euro-pallet dimensions: 80 x By the 20th of
120 cm, (max. height 110 cm) the previous
up to 50 g 360.00 A free insertion note will appear in the advertising section. month
Prices for heavier inserts and inserts on thin paper or other materials are available on submission of a sample. Prices are per thousand copies, rounded down to the nearest thousand.
Tip-ons
Price plus cost of carrier advertisement or bound insert
Per thousand copies, including postage, plus gluing costs Delivery address
Postcard 61.00 Gluing costs: Delivery at advertiser’s
By machine 37.00 per thousand. Machine gluing requires gluing edge parallel to binding expense:
adhesive edge
Required edge, a min. of 1 cm and a max. of 7 cm from the binding edge. Height may vary. Konradin Druck GmbH
quantity: 20,700 copies In other cases, including angled positioning: Manual gluing 74.00 per thousand. Kohlhammerstraße 15
Positional deviations amounting to 1-2 mm for glued products may occur due to technical 70771 Leinfelden-
reasons. Echterdingen, Germany
Other advertising Gluing costs: On request on submission of a binding sample. Delivery note: 70 mm
materials, e.g. booklets, Gluing requires gluing edge parallel to binding edge, a min. of 4 cm and a max. of 7 cm from see top
CDs, samples are priced the binding edge. Height may vary.
as loose inserts. Required Insertion direction
quantity: on request Required quantity: on request
13Trade Magazine
Rate Card No. 62 (Prices valid as of 01.10.2018, in €, plus VAT)
Buyers’ guide, Classified ads Technical requirements for the delivery of data for advertisements
and other advertising materials
Buyers’ guide/ Basic rate b/w 4c
suppliers’ directory no discounts Data formats: We recommend the delivery of PDF/X-3 data. Otherwise unseparated
files in EPS or TIFF format; please avoid native files (e.g. InDesign, Quark XPress, etc.).
1 col., 44 mm wide, per mm € 2.00 € 3.50 The file must be ready to print, i.e. all the fonts used should be embedded, continuous
tone images require a resolution of 300 dpi, line art a minimum resolution of 600 dpi.
Freely selectable section heading, minimum run time 1 year. Colour: Print colours (CMYK) in accordance with ISO 2846-1, spot colours available by
Activation and termination is only possible at the start of each quarter. agreement. For conversion and control of the colour space (ICC colour management),
Billing semi-annually, in advance. please refer to the standard ECI offset profiles (order the „ECI_Offset_2009“ package
free of charge from www. eci.org). Use the „eciRGB_v2.icc“ (RGB colour space) and
„ISO_coated_v2_eci.icc“ (CMYK colourspace) profiles.
Classified ads Basic rate b/w 4c Proof: “Print Media Standard” (bvdm) contract proof. Digital proof prints must contain
no discounts the FOGRA Media Wedge in order to monitor colour accuracy (available from www.
fogra.org, payment required). Proof prints must display an official print control strip.
Sales/job offers/miscellaneous 1 col., 44 mm wide, per mm € 4.30 € 5.80
Data archiving: All data will be archived, unamended repeats will therefore normally
be possible. However, no data guarantee is offered.
Jobs wanted 1 col., 44 mm wide, per mm € 2.60 € 3.40
Guarantee: If incomplete or incorrect data (text, colours, illustrations) is delivered, we
Box fee incl. forwarding postage € 17.00 accept no responsibility for the printed result. Faulty imaging due to incomplete or
faulty files, incorrect settings or incomplete information will be charged for. This is
Included in the price: publication at www.malerblatt.de. also the case for additional setting or repro work as well as the production of new
Job vacancies and situations wanted also on fachjobs24.de proofs.
14Trade Magazine
Editorial Schedule 2019
Issue Colour & inspiration Technologies & materials Building envelope & interiors Business & market Shows
1 Nature
Designing with
Paints
Metal substrates
Mould
Removal
Presentation
Corporate identity
Heimtextil
Frankfurt
January 08.01. – 11.01.2019
natural colours Corrosion protection Renovation Public image
Surfaces with an Wood varnish Prevention Workwear DOMOTEX
PD: 03.01.2019 organic finish Hanover
AD: 04.12.2018 11.01. – 14.01.2019
BAU
Munich
14.01.– 19.01.2019
2 Surfaces
Structures
Power tools
Drilling and screwing
Drywall construction
Acoustics
Working at heights
Ladders
February Patterns Sanding/cutting Fire protection Scaffolding
Vacuuming Ceiling solutions Working platforms
PD: 01.02.2019 Partition walls
AD: 09.01.2019
Fair Issue Farbe, Ausbau & Fassade 2019
3 Digital & Analogue
Virtual reality
Malerblatt Special
Facade
Wall coverings
Wallpaper trends
Measuring and
testing
IHM
Munich
March 13.03. – 17.03.2019
Colour perception Cleaning/protection Paintable wall coverings Construction lasers
Colour trends Insulation Textiles Measuring devices FAF Farbe, Ausbau &
PD: 01.03.2019 Substrate testing Fassade
Coating
AD: 06.02.2019 Cologne
20.03. – 23.03.2019
Heimtextil trade fair trends
Internet Guide
2019
malerblatt.de
Internetführer für Maler Lackierer Stuckateure
Internet Guide 2018 for painters, plasterers
The Media Guide contains the most informative websites including large App and Video-Guide.
10 Seiten
Video-Guide
PD: 01.03.2019
AD: 06.02.2019 See page 27 for detailed information.
30 Seiten
App-Guide
malerblatt.de
15Trade Magazine
Editorial Schedule 2019
Issue Colour & inspiration Technologies & materials Building envelope & interiors Business & market Shows
4 Sacred buildings
Church painting
Wood coating
Covering coats
Floor coverings
Elastic flooring
Leadership
Company structures
April Gildings Glaces/Varnishes Carpets Personnel management
Waxes/oils Wood floors/laminates Managerial successors
PD: 02.04.2019 Impregnations Cork
AD: 08.03.2019
Domotex trade fair trends
Post-match reporting Farbe, Ausbau & Fassade 2019
5 Colour design news
New colections
New colours + plaster
New tools + aids
Interior trends
New creative products
New business ideas
Software innovations
May Varnish innovations
PD: 02.05.2019
AD: 04.04.2019
6 Workplaces
Offices
Malerblatt Special
Insulation
Renovation
Cellar drainage
Presentation
Marketing
June Workshops Renovation plasters Showrooms
Insulating indoor&
Factories outdoor Mould renovation
PD: 03.06.2019 Construction drying
AD: 08.05.2019 Tools for EIFS assembly
Reinforcement
Plaster and paints
16Trade Magazine
Editorial Schedule 2019
Issue Colour & inspiration Technologies & materials Building envelope & interiors Business & market Shows
7 Night
Changing colour effects
Concrete repair
Renovation processes
Ecological building
materials
New skills
Continuing training
July Discotheques Balconies + arcades Low-emission water-based Coaching
Night clubs Parking Garage systems
PD: 02.07.2019 Concrete Coating Clay colours and plasters
AD: 05.06.2019 Lime paints and plasters
Natural colours
8 Shop fitting and
trade fair booth
Facade colours and
plasters
Floor coatings
Decorative floor spackling
Software
Software for the trade
August building Paint or plaster systems paste Package solutions
Flagship stores Ladders/scaffolding/ Floor glazes
PD: 01.08.2019 Malls working platforms Liquid plastics
AD: 09.07.2019 Shops
Jubilee issue 90 years Malerblatt
9 Smart home
Living in progress
Historical buildings
Preserving old buildings
Malerblatt Special
Interiors
Selling
Online marketing
NordBau
Neumünster
September 11.09. – 15.09.2019
Space design Restoration Interior colours/ Networks
Integrating technical Timber framing Interior plaster
PD: 02.09.2019 elements restoration Sun shading
AD: 08.08.2019 Gold plating Wall coverings/flooring
Interior insulation
17Trade Magazine
Editorial Schedule 2019
Issue Colour & inspiration Technologies & materials Building envelope & interiors Business & market Shows
10 Hotels
Reception
Machine technology
Application
Design in dry walling
Curved walls
Mobility
Company cars
October Room design Spray process Stepping Commercial vehicles
Conveyor Perforated boards Trailers/Installations
PD: 02.10.2019 Mixing Pump Log books
AD: 09.09.2019
11 Shifted perspectives
Rethinking walls, floors,
Wet rooms
Bathroom extensions
Preparing the base
Spackling
Safety equipment
Safety at work
A+A
Düsseldorf
November 05.11. – 08.11.2019
ceilings Colours and plasters for Undercoating Work clothes
bathrooms Equalising
PD: 04.11.2019 Dry walling in wet rooms Impregnating
AD: 09.10.2019 Reworking tiles Adhering
12 Light and colour
Colour effect
Tools + aids
Brushes, rollers & co.
Wall coating
Interior colours
Malerblatt Special
Business ideas
December LED technology Masking/covering Interior plasters Healthy construction
Wallpapering tools Wall glazes Ecological positioning
PD: 03.12.2019 Drywalling tools
AD: 08.11.2019
18Trade Magazine
Special Advertising Formats (Prices valid as of 01.10.2018, in €, plus VAT)
Ad specials intensify your advertising message!
Malerblatt offers special advertising forms creating a high degree of awareness for your communication:
Title flap Banderole Bookmarks Tip-ons, booklets or CDs
Is the first thing readers see and To open the magazine, readers cannot The bookmark is an attention-grabbing Enhance the impact of your advertise-
guarantees that you will make the fail to miss the banderole and it and attractive advertising format that ment through tipped-on advertising
maximum impact and will really get therefore becomes a real eyecatcher. is also very useful for the reader. It can materials such as a booklet, a CD or a
noticed. be inserted right next to your product sample.
advertisement or article.
Size: Size:
Inside of flap: Max. 100 mm wide, Size:
105 mm wide x 297 mm high length depends on magazine 70 mm wide x 150 mm high −
Ad section on cover: circumference, attached to magazine by bookmark
100 mm wide x 297 mm high fixed with adhesive dot string
Available formats
Basic rate: 12,000.00 Basic rate: 10,000.00 Basic rate: 11,000.00 on request.
Prices, availability and technical details for the special advertising formats on request.
We’d be happy to work with you to develop ideas or to implement your concept.
19Trade Magazine
Special Advertising Formats: Product of the Month (Prices valid as of 01.10.2018, in €, plus VAT)
Eye-catching one-page placing of your product!
Product of the Month Price
1/1 page 4,900.00
Product of the Month
Services:
• Design of the advertising page by the editorial staff in the look and feel of Malerblatt
• Promotion box on www.malerblatt-wissen.de
• Link to the manufacturer’s homepage
Especially suitable for:
• The presentation of special or spectacular products
• The launch of new products
• Increasing the awareness of existing products
Your benefits:
• Greater exposure as a result of the special placement
• Stands out optically in comparison with regular product announcements
• Additional contact opportunities by way of the online presence
Data:
• Company address
• 2 product images (300 dpi)
• Text totalling approx. 2,300 characters incl. spaces
(headline, lead text main text, info box)
20Trade Magazine
Special Advertising Formats: Wissenstipp (Prices valid as of 01.10.2018, in €, plus VAT)
Two-page supplement designed by the editorial staff for
Wissenstipp Price
your target group communication!
2-page supplement 6,700.00
Malerblatt Wissenstipp Services:
• Design of the contents by the editorial staff
• Complete organisation of the printing process
• PDF download on www.malerblatt-wissen.de
• Possible extra step-by-step video
Optional (surcharge):
• Special print
Especially suitable for:
• The display of products needing an explanation and special processing methods
Your benefits:
• Spreading practical know-how in a compact form
• Extra awareness due to the better quality paper
• Detachable enabling collection - resulting in a long-term presence
Data:
• Company address
• Company logo (300 dpi)
• 4 product images (300 dpi)
• Text totalling approx. 5,000 characters incl. spaces
(headline, lead text, main text, working step, check list, download/links)
21Special Advertising Format: Malerblatt plus supplement
(Prices valid as of 01.10.2018, in €, plus VAT)
Exclusive, editorially focused supplement Malerblatt plus supplement Prices
tailored specifically for you!
12 pages including covers 19,000.00
16 pages including covers 22,000.00
Malerblatt plus
20 pages including covers 24,000.00
Working closely with yourselves, we produce
“Malerblatt plus”, an exclusive editorial
supplement that is circulated with a monthly Services:
issue of Malerblatt. The special format is a real
• Complete organisation (project management, editorial services,
eye-catcher.
graphics, printing and distribution of 20,000 copies)
Take advantage of the expertise of the editorial • E-paper at www.malerblatt-wissen.de, duration of 1 year
team and the reach of Malerblatt for your • Mentioned in the Newsletter with a link to 9,800 recipients
target group communication.
Optional
• Additional copies for your promotional activities, at a special price
Especially suited to:
• Product developments
• Future trends
• Current projects
Cross-media package:
Malerblatt plus is published • User reports
extra for 1 year as an e-paper • Company anniversaries
on www.malerblatt-wissen.de.
Your benefits:
An eye-catcher in your target group! • Intermedial target group communication
Size: 20 x 25 cm • You profit from Malerblatt’s know-how
Print run: 20,000 copies • Complete organisation from one source
22Website
www.malerblatt.de (Prices valid as of 01.10.2018, in €, plus VAT)
Malerblatt Online Ad format Position on Desktop Mobile Mobile Prices
Display Ads desktop and tablet Size in pixels Smartphone Size in pixels per
on all pages* (w x h) Positioning (w x h) month**
Leaderboard/ 728 x 90 or Mobile 640.00
Large Leaderboard 970 x 90 Content Ad 760.00
6:1
300 x 50
Full banner 728 x 90 640.00
Skyscraper/ 120 x 600 or Mobile 640.00
Wide Skyscraper 160 x 600 Content Ad 720.00
(wide) 6:1
300 x 50
The information and service portal for commit-
ted and innovative handicraft businesses is the Medium Rectangle 300 x 250 Mobile Med. 850.00
optimal online supplement to our trade Rectangle
magazine. Topical reports from the industry, 1:1
comprehensive search options in the article 300 x 250
archive, market overviews as well as job offers
and classified ads - a comprehensive service Video Ad 300 x 250 Mobile Med. 980.00
portfolio. (Medium Rectangle) Rectangle
1:1
300 x 250
Traffic
(monthly average, 1st half of the year 2018, * Size and position in picture is illustrative. Displayed in rotation.
source: google analytics) **Prices include link to your website.
Page impressions: 41,110
Visits: 21,170
23Website
www.malerblatt.de (Prices valid as of 01.10.2018, in €, plus VAT)
Malerblatt Online Ad format Position on Desktop Mobile Mobile Prices
Display Ads desktop and tablet Size in pixels Smartphone Size in pixels per
on all pages* (w x h) Positioning (w x h) month**
Your advantages:
• Good value for money Hockeystick 728/970 x 90 Mobile 1,300.00
• Flexible and easy to use and Content Ad
• Intensifies contacts 120/160 x 600 4:1
• The views have a long-term effect 300 x 75
• Measurable advertising effect
Wallpaper 728/970 x 90 Mobile 1,700.00
with background and Content Ad
Cross-medial advertising increases the colour 120/160 x 600 4:1
success. (HEX-Code angeben) 300 x 75
We offer a powerful Malerblatt media
network. We‘d be very happy to advise you. Expandable 728 x 300 and Mobile 960.00
Leaderboard 728 x 90 Content Ad
6:1
300 x 50
Submission of files: Billboard 970 x 250 Mobile 1,500.00
7 days prior to dispatch date via e-mail to Content Ad
auftragsmanagement@konradin.de 4:1
File formats: GIF, JPG, HTML5 (responsive), 300 x 75
Redirect (file size max. 80KB) HTML5
and Redirect - please send as a HTTPS- Halfpage Ad 300 x 600 Mobile 1,270.00
compliant attachment. File format video ad: Halfpage Ad
MPEG4 (file size max. 30 MB) 1:1
300 x 600
Please request our technical specifications for
the Wallpaper, Sticky Skyscraper and
Sticky Skyscraper/ 120 x 600 or Mobile 960.00
Expandable Leaderboard advertising
Sticky Wide Skyscraper 160 x 600 (wide) Content Ad 1,080.00
forms. The specifications should be emailed to
6:1
to: auftragsmanagement@konradin.de. 300 x 50
* Size and position in picture is illustrative. Displayed in rotation.
**Prices include link to your website.
24Website
www.malerblatt-wissen.de (Prices valid as of 01.10.2018, in €, plus VAT)
Malerblatt-Wissen Become a knowledge sponsor!
As partner of Malerblatt-WISSEN, you contribute to the further development
Malerblatt-WISSEN is a cross-corporate information platform, that offers up-to-date of the knowledge database and open up a direct communication channel to
information and fundamental basic know-how on industry-relevant topics. The aim your target group.
of the databank is to make the whole specialist knowledge available.
Sponsoring packages Basic 1 Basic 2 Classic
Run time 1 year 1 year 1 year
Corporate logo on all pages
Corporate logo on info page in magazine
Number of main sections 1 1 1
Number of individual reports (product info/
4 8 12
references/videos)
Deep links to partner website
Slide show in report possible
Articles as “highlights” on home page - -
Contributions to technical terms A-Z with
“sponsored link”
- -
Price (no agency fee possible) 990.00 1,900.00 2,900.00
Price per additional section - - 1,950.00
One-off set-up costs 100.00 100.00 490.00
Traffic Data delivery: at the latest 4 workdays prior to start of campaign via e-mail to
(monthly average, 1st half of the year 2018, source: Google Analytics) carola.gayda@konradin.de
Page Impressions: 51.730
Visits: 28.890 Placing of banners on www.malerblatt-wissen.de is possible.
Prices on request.
25Newsletter | Exklusive Newsletter (Prices valid as of 01.10.2018, in €, plus VAT)
Malerblatt Newsletter Advertising format*/position in newsletter Size in pixels Price per
(w x h) issue**
Every Wednesday. The latest news from
the industry straight to the reader’s desk – Text/image ad Image: 200 x 150, 720.00
the ideal supplement to the printed Text: 500
magazine. characters (incl.
spaces) + link
The newsletter reaches 9,800 recipients
per dispatch. Full banner wide 590 x 100 620.00
Your benefits:
• You reach your target group - quickly
and easily.
• All advertising formats link to your * Size and position in picture is illustrative.
website. **Prices include link to your website.
Submission of files:
7 days before date of dispatch by email to: auftragsmanagement@konradin.de
File formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
tracking pixels are not built in (file size max. 60 KB).
Only the first frame of the animated GIF file will be displayed.
Malerblatt Exclusive Newsletter Exclusive Newsletter Price
• Individually bookable special newsletter Selection and design of content 2,500.00
• Designed in the look & feel of the Malerblatt Newsletter in coordination with the editors.
• The contents are linked to additional information on your
website
Data delivery:
Secure yourself the biggest possible exclusivity when spreading 14 days prior to dispatch date via e-mail to carola.gayda@konradin.de
your advertising message. As the dispatching brand, Malerblatt
has a recommendatory status.
26Crossmedia
Trade Fair Special for Farbe (Prices valid as of 01.10.2018, in €, plus VAT)
Malerblatt Special Trade Fair Packages Special Trade Fair Packages Prices
Achieve greater awareness in
everything to do with the industry‘s Package 1 Logo presentation print + online 650.00
most important trade fair, the 2019
Farbe, Ausbau & Fassade in Cologne, Your company logo appears within:
with Malerblatt’s cross-medial special • the logo page in the Malerblatt trade fair
offers. issue 3/2019
• the company logo presentation/rolling system
on our website with a link to your homepage.
Package 2 Company/product presentation online 900.00
Your company/product presentation appears:
• in the Malerblatt trade fair special newsletter
with a link to your presence in the Malerblatt
online trade fair special
• within the Malerblatt online trade fair
special on our website
Package 1 + 2 The powerful combi with price advantages 1,300.00
Package duration:
8 weeks: 28.01. – 24.03.2019
53,240 readers/issue
+ 44,500 unique users/month
Your advantages:
+ 9,800 newsletter subscribers
• Presence on all advertising channels in the run-up to the trade fair
• Potential visitors to the trade fair are provided with advance information
= 107,540 opportunities! • Wide reach
Deadlines:
• Registration: 16.01.2019
• Data supply: 22.01.2019
27Cross-Media
Internet Guide 2019 (Prices valid as of 01.10.2018, in €, plus VAT)
Malerblatt Internet Guide 2019
2019
Company presentation - website Prices
The Malerblatt Internet Guide presents a selection Basic 1/3 page 750.00
of our industry’s leading websites, apps and video
channels.
malerblatt.de
Internetführer für Maler Lackierer Stuckateure
Premium 1/1 page 3,150.00
The Internet-Guide is a cross-media offer:
Services:
Besides the printed version, the Media Guide
• Company name, website, link, logo, address (only Premium)
is also available as an e-paper and database.
10 Seiten
• Image of the website and description of the range of internet services
• Additional search terms in the online databank (only Premium)
Video-Guide
• 500 complimentary copies (only Premium)
30 Seiten
App-Guide
Presentation - app or video channel Prices
Basic 1/2 page 1,620.00
Premium 1/1 page 3,150.00
Services:
• Screenshots, descriptions of the contents and functions
• Address (only Premium)
The online versions are linked to the manufacturer homepage so that they can be
• App: icon, link app and Google Play Store, QR code
contacted directly.
• Video: link video channel, QR code
Print run: 25,000 copies
Print format: DIN A5 Special placements Price
Advertising deadline: 06.02.2019 Publication date: 01.03.2019 Cover pages 2, 3 or 4 3,730.00
Target group: Painters, plasterers, drywall builders, interior fitters.
Distribution: Insert in Malerblatt issue 3/2019
Distribution to technical and trade colleges
28Cross-Media
Catalogue Service (Prices valid as of 01.10.2018, in €, plus VAT)
Malerblatt Catalogue Service Basic: Catalogue Service – Online Prices
NEU
Use our cross-media services to make your catalogues 6 months online 650.00
Kataloge or brochures known to a wide audience within the
kostenlos bestellen
trade. We offer you the right target group and the 12 months online 950.00
perfect spread on our www.malerblatt.de website and
So einfach geht`s –
Katalog auf der
Website in ge- Steig- und GerüstSysteme
wünschter Form
via the catalogue service page in the monthly issues of
auswählen und als
Download oder per WERKZEUG-WASCHSYSTEME
WASSERAUFBEREITUNGSANLAGEN
FÖRDERPUMPEN
Post anfordern! SPIRALFÖRDERPUMPE
KOMPRESSOREN
DURCHLAUFMISCHER
ZUBEHÖR
Malerblatt.
P R O F E S S I O N E L L E S E Q U I PM E N T F Ü R M AL E R U N D S T U C K AT E U R E
KATALOG 2018/19
RSK18/1
www.krause-systems.com | 06
Basic Plus: Catalogue Service – Online + Print Prices
6 months online + 6 x in print issue 1,600.00
12 months online + 12 x in print issue 2,600.00
www.malerblatt.de/service/katalogservice
www.malerblatt.de/service/
Sie interessieren sich für unser Angebot? Wir beraten Sie gerne: Phone +49 711 7594-432
Suitable for:
• Product and image catalogues
• Brochures for product applications
• Annual programmes for seminars
Basic: Online
Put your catalogue online! Interested experts can order or download your catalogue
from www.malerblatt.de Your benefits:
• Direct response
21,000 visits per month
• Adress generation
= 21,000 contact opportunities! • Opening up new client groups
• Little effort – huge effect
Basic Plus: Online + Print • Flexibility: can be updated at all times
Take advantage of our cross-media services and also place your catalogue in the
print issues of Malerblatt, therefore ensuring a wide reach.
Submission of files:
21,000 visits per month
Information upon request
+ 53,240 readers per issue
= 74,240 contact opportunities!
(Traffic for www.malerblatt.de, monthly Ø values, source: google analytics)
29Malerpanel (Prices valid as of 01.10.2018, in €, plus VAT)
Getting ahead through know-how!
Malerblatt market research Join us!
A Germany-wide cross-section of over 500 painter and decorator companies are Put your questions to the target group, anonymously and direct. Take advantage of
surveyed twice-yearly: our pre-prepared questionaire or ask your own questions.
This will give you valuable information on topics such as:
• about the current trends and topics in the market
• about potential investments and future prospects • How well-known your company is
• How your competitors are perceived
• What is expected of your product?
• Trade fair planning
• Internet use
Benefits: • Save money by conducting market research jointly with us.
• You will profit from the know-how of Konradin Market Research.
• Exclusive use of the results by your company.
• You can use the results in your own advertising communication.
• Know-how enables you to get ahead of your competitors.
Scope Prices
3 questions 1,050.00
5 questions 1,600.00
7 questions 1,990.00
10 questions 2,750.00
When: Spring and autumn 2019
Advice, booking: See the contact persons on page 2
Commissioned by the Malerblatt editorial staff, the survey is a written survey.
The questionaire is concepted by Konradin Market Research and conducted and Interested?
evaluated in cooperation with an independent markert research institute. Just get in touch and we would be very happy to send you detailed information
about the services as well as our questionaire.
30Trade Media
of the Konradin Media Group Printing: Market research: Corporate publishing:
We specialise in We offer market We produce corporate
complex catalogue studies, target group communication tailored
productions involving surveys, advertising to your target group, in
The Konradin Media Group is one of the different languages effectiveness research, print and online, from
or versions as well as etc. – in collaboration customer magazines to
largest suppliers of specialist information standardised with professional web portals.
in the German-speaking world. Its portfolio catalogues. More at: market research Visit konradin.de
konradinheckel.de companies. for more details.
comprises some 50 specialist media, science
magazines, online portals and events
series.
For more information on our portfolio in
the fields of architecture, building,
industry, eye care, fine living and
knowledge, please visit
www.konradin.de
werkzeugforum.de malerblatt.de lackiererblatt.de bm-online.de dds-online.de mv-verkaufen.deYou can also read
