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MEDIA KIT 2019
Jetstar Media connects you NOV 2018
→
Surf! Hike!
MAGAZINE
with 20 million travellers
Jetstar Airways
Mon, 4 Dec 2017 14:19:41 -0800
To: Phillip Nguyen Cycle! Dive! F R EE T O TA K E H O M E MAGAZINE
It’s time to get
Reply-To: Jetstar Airways
Proof Launch: (HTML-only) It's time to start planning for Phuket!
Get inspired for a fantastic trip | Trouble viewing this email? View online Follow us on
your adventure on
Flights | Hotels | Cars
When you partner with Jetstar Media you will
connect with our passengers at every touchpoint THE
of their holiday journey.
Your flight details:
Booking ref: AKGDWH Jetstar Magazine
T H R ILL Awareness
3K535 Singapore Phuket
Hi Alexander, Departing Tue 02 Jan 2018 @ 2:40 PM
You're off to Phuket and the countdown is on.
“Sand, sea and fun for every Manage booking
persuasion”
268,000 readers
There's so much to see and do – start
planning now so you don’t miss out. Lock in Here's a glimpse of what the weather is like at
your activities, tours and additional flights – the moment in Phuket:
Source: https://darksky.net/
here's just a taste of what's in store for you in
Phuket.
Post Booking Targeting Capabilities include: Engage a large, captive
Communication Origin & Destination êê LIST audience with strategic brand
êê
Top things to do in Phuket
Conversions
Book ahead to make sure you don’t miss out on Phuket’s most popular activities!
advertising, creative executions
Departure day
Country êê and inspiring native content
Connect directly with passengers
Title (Mrs, Mrs, Miss) êê
êê
NOV 2018
through pre-trip communications.
Qantas Frequent flyer?
Our communications have
êê
Q UEENSTOW N TOKYO MEL B O U R NE CAMBODIA HAWAII T O W N SV ILLE PERTH HANOI SINGAPORE
Have they booked Car Hire?
advanced targeting capabilities
and are sent straight to inboxes. Have they booked êê
accommodation?
Post Communication emails
Adults travelling? êê
include: Itinerary (On Booking);
Children Travelling? êê
Inspire (One month out); Inflight (7
Have they booked insurance? êê
days out); Pre-depart (2 days out);
Pre-return (2 days before return). Language êê
Ecosystem
nment Ambient signage Sampling
Jetstar.com
Reach Jetstar
Reach up Ambient + Inflight
Awareness
22,693
Awareness
to 1.6 million
passengers
per plane per
month
passengers
per month Extend the reach of your content to passengers
etstar Media portfolio, Jetstar Ambient signage delivers unprecedented dwell time Grab the
Onboard undivided
sampling is a unique, targetedattention
distribution of in the planning phase. Content can be hosted
t offers you the opportunity and maximum exposure to all customers throughout
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channel for your next brochure or product sample*. as articles on our Inspiration Hub and promoted
êê
mer with seat back screens*. the flight*.
Have 30,000 copies distributed into every seat pocket,
through display across the following key locations:
Tray
showcasetables
your product inand overhead lockers
s or long form video Ambient works for the duration of the flight in one onboard sampling provides the perfect opportunity to
êê êêHomepage
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your audience. imaginable.
Boarding passes
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J E T S TA R M ED I A K I T 2 0 1 9
PG 1 OF 21 Jetstar Media kit 10
Our passengers
Jetstar passengers are families, singles, couples,
young adventurers, entrepreneurs on business and
experienced travellers – and we have the unique ability
to reach them all at every stage of their travel journey.
2,500+ flights per week
58,145 passengers per day*
13.3M domestic passengers
34% 32% 6.2M international passengers*
COUPLES ** SINGLES **
31 destinations
5 countries
32% 77 aircraft*
FAMILIES **
TRAVEL PURPOSE**
80% for leisure
11% for leisure and business
10% for business only*
85% of Jetstar passengers likely
to spend and splurge when they
are on holidays**
Source: Roy Morgan Dec 18. Passengers based on Australians who have flown Jetstar in the last 12 months for business, or flew Jetstar for their last leisure trip.
J E T S TA R M ED I A K I T 2 0 1 9
PG 2 OF 21
JETSTAR MEDIA ASSETS
Our assets
We connect with passengers at all stages of
their travel journey through highly targeted
multi-channel advertising solutions
< DREAM > < BOOK > < FLY >
Website Post-booking Magazine Ambient
communications
> Reach and inspire > Target the right > Engage a captive > Reach and engage
with a broad audience travellers at the right readership on board travellers with
of travellers on time with exclusive their Jetstar flight high-impact media
Australia’s second- access to Jetstar’s with our new-look including tray tables,
largest travel site first-party data across monthly print glossy overhead lockers,
emails and Manage inflight entertainment,
My Booking pages boarding passes and
even plane wraps
J E T S TA R M ED I A K I T 2 0 1 9
PG 3 OF 21
FIRST-PARTY DATA TARGETING
Our exclusive targeting capabilities
Across our post-booking emails, you can target the right
passengers based on their travel plans using our exclusive
first-party data
> THE ADVANTAGES OF OUR DATA > HOW YOU CAN TARGET
Our data ê Origin (where they are flying from)
ê Collected directly ê Destination (where they are flying to)
from the source ê Departure day
ê Country
ê Exclusive
ê Title (Mr, Mrs, Miss)
ê High quality: our data is based ê Qantas Frequent Flyer?
on real customer behaviour, ê Have they booked car hire?
not just cookies ê Have they booked accommodation?
ê Adults travelling
Second-party data ê Children travelling
ê Someone else’s data ê Have they booked insurance?
purchased and sold on ê Language
ê Non-exclusive
J E T S TA R M ED I A K I T 2 0 1 9
PG 4 OF 21
JETSTAR ROUTE MAPS
Where we fly You can target passengers
based on where they are flying DOMESTIC VIETNAM
across all these routes Hanoi
Sapporo
Hai Phong
DOMESTIC JAPAN
Thanh Hoa
Vinh
Dong Hoi
Hue
Nagoya
Tokyo (Narita) (Chubu)
Zhengzhou Da Nang Tokyo (Narita)
Osaka Nagoya Chu Lai
Shanghai (Kansai) (Chubu) INTERNATIONAL
Matsuyama
Fukuoka
Osaka (Kansai)
(Pudong) Takamatsu
Okinawa Pleiku Quy Nhon Nagasaki Oita Kochi
Kumamoto
Shantou Taipei Kagoshima Miyazaki
Guangzhou Tuy Hoa
Hong Kong Buon Ma Thuot
Hanoi Hawaii
Chiang
Mai
Dong Haikou (Honolulu) Nha Trang
Hoi Sanya
Yangon Da Nang Clark Da Lat
Siem Reap Manila Okinawa
Bangkok Phnom Penh Phu Quoc Ho Chi Minh City
Phuket
Ho Chi Minh City
Hat Yai
Penang
Kuala Lumpur
Medan Operated by Jetstar Pacific Operated by Jetstar Japan
Pekanbaru
Singapore
Palembang
Jakarta AUSTRALIA & NEW ZEALAND
Bali (Denpasar) Auckland
Surabaya
Darwin
Darwin
New Plymouth Napier
Nelson Palmerston North
Cairns
Cairns Fiji (Nadi) Wellington
Townsville
Cook Islands Hamilton Queenstown Christchurch
(Rarotonga) Whitsunday Coast Island
Dunedin
Mackay
Sunshine Operated by Jetstar Airways
Ayers Rock Coast
Brisbane (Uluru) Brisbane
Operated by Eastern Australia
Gold Coast Airlines for Jetstar Airways
Gold Coast
Ballina Byron
Perth Perth Newcastle
Sydney
Adelaide Sydney
Adelaide
Auckland Auckland
Melbourne (Tullamarine)
Operated by Jetstar Airways Melbourne Melbourne (Avalon)
Operated by Jetstar Asia (Tullamarine)
Wellington Launceston Wellington
Operated by Jetstar Pacific Christchurch Christchurch
Hobart
Operated by Jetstar Japan Queenstown Operated by Jetstar Airways Queenstown
J E T S TA R M ED I A K I T 2 0 1 9
PG 5 OF 21
TRAVEL: ENGAGE
Magazine
Jetstar Magazine is the only
inflight entertainment available
onboard domestic flights, which
means passengers are more
likely to turn to the inviting, glossy
magazine right in front of them.
The Jetstar team understands
its readers and offers tailored,
268,000
READERSHIP
*
editorially-led advertorial and
native content packages that
cut through and connect brands
to the right audiences.
29% singles* 36% couples* 31% families* 49% male* 51% female* 43% 18-39 year-olds*
48% more likely to be small business owners** 1 in 4 are business decision makers 45% are degree educated
Sources: *Roy Morgan, December 2018. **Small business owners defined in accordance to ABS definition of under 20 employees. ***Heavy air travellers defined as taking four or more trips per year.
J E T S TA R M ED I A K I T 2 0 1 9
PG 6 OF 21
QANTAS CLUB: REACH & ENGAGE Qantas club Jetstar Magazine now accesses 697,000* Qantas Club Members through distribution in exclusive Qantas Club lounges around Australia. Sources: *Roy Morgan, December 2018. J E T S TA R M ED I A K I T 2 0 1 9 PG 7 OF 21
TRAVEL: ENGAGE
Magazine look & feel
NOV 2018 T H E C H ECKL IS T 015 T HE C HECKL IS T 019 144 T HE IN SIDER
→
3.
TAVARUA ISL AND IS O NE OF T HE MAMAN UCAS
Surf! Hike! —For pristine white-sand beaches, seafood feasts and VA N UA BAL AV U.
Retreat into a world barely touched by tourism and take your time
deep-sea adventures that bring you back to life, head to
Cycle! Dive! F R EE T O TA K E H O M E MAGAZINE exploring the verdant 53-square kilometre Vanua Balavu – one of H I G H E R. B I G G E R. F A S T E R. L O N G E R.
these secluded Fijian islands. Just don’t tell a soul— the 57 small islands that make up Fiji’s Lau archipelago.
It’s time to get Wander among the 1200 or so locals to soak up the island’s rich
E ACH ISSUE WE FO C US O N A PL ACE P U NCHIN G AB OVE I TS WEIG H T
culture and history, which includes tales of Vanua Balavu’s most
your adventure on renowned resident – the legendary Tongan prince and Fijian chief
T R AVEL T REN D S Ma’afu, who conquered parts of Fiji before his death in 1881. > These crested penguins may look like they’re gawping at the
Hush-hush...
Sleeping options are limited on the island but Moana’s Guesthouse crashing wave but it’s certainly not the mightiest they’ve seen.
is licensed to accommodate tourists. Local-style bures (thatched The waters around Campbell Island recorded the biggest ever
cottages) sit metres from Lomaloma Bay’s beach, where you can wave in the Southern Hemisphere this year. Clocking in at 23.8
swim, surf or recline in a hammock under the sway of a coconut tree. metres, it was about the height of an eight-storey building.
Rugged and windswept, this remote island in New Zealand,
NEW ZEALAND
the largest in the Campbell Islands group, is the southernmost
FIJI’S SECRET ISLANDS L O C AL T IP
of the country’s subantarctic islands. Probably best known
for being home to six species of albatross, plus plenty of
Traditionally used in
other marine animals (including said penguins), its other,
rituals, kava is a mildly
darker, claim to fame is its seal-hunting and whaling legacy
THE
1. YASAWA ISLANDS. narcotic drink that can
from the 1800s. Today, it is an important weather and
make your mouth go numb.
Enter an exotic world where locals biological research station.
perform the meke (traditional Fijian
dance) as the rhythmic beating
of a lali (drum) echoes across the
681KM
sea. Made up of 20 volcanic isles, 4. T URTLE ISL A ND.
the Yasawas are dotted over an If a romantic getaway is on the cards,
80-kilometre stretch and are popular head to Turtle Island (turtlefiji.com),
with backpackers – but they haven’t where only 14 couples at a time can CAMPBELL ISL AND
always been accessible to tourists. enjoy the pristine white-sand beaches.
T H R ILL
Until the 1980s, the islands were so A 30-minute seaplane flight
undeveloped that cruise ships in the north-west from Nadi International
region had nowhere for their weary Airport will bring you directly to this
sea-legged passengers to disembark. 500-acre paradise. Staying in one of
Today, with the approval of village 14 bures – which open onto a private
elders, the archipelago – situated beach – guests can fill their days
an easy 25-minute flight from Nadi lazing by turquoise waters, snorkelling
International Airport – has flourished or saddling up for a sunset horse ride.
into a tourist haven. From Yasawa For those planning on tying the
SWIMMING NEAR MANA ISL AND
Island Resort and Spa (yasawa.com), knot, you can frock up in traditional
you can head out to explore brilliant 2. D OLPHIN ISL A ND. dress, participate in a kava ceremony
LO CAL WIL DL IFE
coral reefs and hike through limestone For those wanting privacy and (kava is a drink made from the
caves in the belly of Fiji’s inactive luxury, why not rent an entire island ground root of a pepper plant) and
volcanoes. If you fancy a more thrilling to yourself? A 20-minute boat ride be spoilt with an exotic feast as part
adventure, try diving with manta rays from the tip of Viti Levu will take of the resort’s wedding package.
LIST
off the coast of Barefoot Manta Island you to the 14-acre Dolphin Island
resort (barefootmantafiji.com) to the (dolphinislandfiji.com), which hosts
south, where these majestic creatures a maximum of eight people at a time.
can be spotted from May to October. The private island is the perfect 5. M A M A N U CA ISL A NDS.
location to don those oversized We’re going to call the Mamanuca Islands an open secret, hiding just
rockstar sunnies, crank up the a short boat or seaplane journey from Viti Levu. There are holiday
beats and lounge poolside. If you’re FIL M S TA R. options to suit everyone, from luxury lovers to budget travellers,
happy to share your slice of paradise Tom Hanks filmed scattered across this spectacular cluster of 20 isles.
with a few friends, the island offers scenes for the Malolo (maloloisland.com) is the largest of the Mamanucas.
W O R D S_ R A C H EL G R AY
a three-night House Parties package, 2000 movie Cast According to Fijian folklore, the gods created the sandy nirvana
including meals and sunset cocktails. Away on Monuriki as a place for the sun to rest after a day of wandering, so it’s no
NUMBER OF FIJI ISLANDS 330 Relaxing family holiday more your Island in the coincidence that it’s the perfect place to kick back and relax.
INHABITED ISLANDS ABOUT 110 style? There’s also a four-night Family Mamanuca Islands. You can take your pick of accommodation on the Mamanucas
LARGEST ISLAND VITI LEVU Time option, where kids can do fun – if you’re on a budget, there’s Serenity Island Resort (serenityisland
SECOND LARGEST VANUA LEVU activities such as cooking classes, resortfiji.com), while fun for the whole family can be had at kid-friendly Mori Building Digital Art Museum This new interactive space aims to create Mitama Matsuri Every July, 30,000 lanterns light the path to the
THIRD LARGEST TAVEUNI
POPULATION OVER 884,000
snorkelling or visiting a Fijian village
to immerse themselves in local culture.
Treasure Island Resort (treasureisland-fiji.com). For an adults-only
retreat, head to the Tokoriki Island Resort (tokoriki.com).
a completely unique experience for art lovers where they can wander among
“borderless” works such as the immersive Forest of Resonating Lamps. T WO SIDES OF TOK YO Yasukuni Shrine. Locals place the glowing lanterns along the road
to the war memorial to honour the memory of loved ones. IMAGE_ KYLE MORRISON
Q UEENSTOW N TOKYO MEL B O U R NE CAMBODIA HAWAII T O W N SV ILLE PERTH HANOI SINGAPORE
T H E T R AV ELLER 0 81 T H E T H R ILL L IS T 039 THE CUT 109
—Turn the classic Aussie beach holiday up a
notch. Just add riotous adventure, over-the-top 3055 05
4.5 KM
parrotfish, long-bodied trumpetfish,
oriental sweetlips and bright-yellow
fun and picture-perfect indulgence—
METRES TO T HE TOP
OF M O U N T HALEAK AL A DIVE WIT H SHARKS eclipse butterflyfish weaving in and
FIJI’S C OLO URFUL SEAL IFE
SH ARK CAGE AT NEP T U NE ISL A NDS M ARINE PARK
P O R T L I N C OL N, A U S T R AL I A out of the nursery amidst pockets
> This is not so much a physical challenge (after all, you really of transplanted coral. Compared to
T HE HEIG H T YO U START
> BES T FOR
03 just have to tread water) but a mental one. Board a boat with YO UR SK YDIVE the brittle coral I saw earlier, this is
Calypso Star Charters at Port Lincoln and begin the three-hour an alive, vibrant underwater
ADVEN T URE cruise over the waves to Neptune Islands Marine Park in the kingdom. “Our reports show a big
HIKE M O U N T HALEAK AL A bird-chirping hours of the day (there’s also a twilight option in increase in marine life surrounding
1.
I T’S
Head to Queensland’s Moreton M A U I, H A W A II the summer months). So far, so good. Then it’s time to dive in. Castaway since we started this
GREAT BARRIER REEF SK YDIVE
Island, 85 kilometres north-east > You know the jumper you always shove into If you’re lucky – bet you never thought you’d say that about project,” he says. “It makes me so
of Brisbane’s CBD, to handfeed your suitcase before you jet off to a tropical a shark – an inquisitive great white will come by the cage you’re
REEF happy to see the fish coming back.
CAS TAWAY ISL A ND, FIJI / M AT T BAUER
a wild dolphin. Out the front of locale just in case of bad weather? You’re sharing with up to seven other people to say a friendly hello. It It gives me hope for the future.”
Tangalooma Island Resort, you can actually going to need it on Mount Haleakala, might go against your instincts to stare into the dark-blue eyes and one on incoming cocktails, and All too soon I’m back on another
P L AY
line up near the jetty as the sun sets where the temperature can be 17°C cooler than of an apex predator but if you do, you’re not likely to forget its the restaurant staff sing as they set boat, ready to leave. As we pull away
RES C U E
to slip a fish straight into the mouth at the sun-drenched coastal resorts of Maui. evolutionary perfection and grace in the water any time soon. the tables for lunch. from Castaway, a small boy stands
of a bottlenose dolphin. Rangers Soaring 3055 metres high, this dormant volcano sharkcagediving.com.au “It’s like paradise,” I say. Koli’s smile up and points. He has spotted
control the dolphin interactions – supports a landscape that is positively lunar: suggests he’s heard that before. “It is a humpback whale. The driver cuts
it’s a brief but beautiful encounter. curls of dried lava jut jaggedly from the ground, beautiful,” he acknowledges, “but a lot the engine and we sit rocking back
tangalooma.com the silvery ahinahina plants are better suited a crater.” So, instead, take a closer look at of the beauty is below the surface.” and forth in silence, watching as the
CYCL IN G IN H OKK AID O
to a sci-fi set and there’s almost total silence the enormous dimple that marks the top of Coral reefs support about 25 whale curves in and out of the water.
2.
TIME
W HITEH AVEN BEAC H, Q UEENSL A ND
Why swim in water when you as you step across the black and red dust. this mountain. Join a group hike with a tour per cent of global marine life, but Despite the warm sun on my back,
can fly above it? Jetpacking is the Sure, you could drive up the misty, winding company such as Hike Maui (hikemaui.com) that 60 per cent of the world’s reefs are I have goosebumps. It’s a reminder
latest extreme water sport to hit road to reach the viewing area, let out a low takes you down, around and back out again under threat from climate change, of just how important it is to keep the
Queensland’s Sunshine Coast. 3. Whitehaven Beach is one of whistle at the outlook and drive back down within an orderly seven hours, or investigate on pollution and overfishing. Koli leads underwater ecosystem healthy. And
If being propelled up to 15 metres the top contenders for the title but you’ll miss the chance to truly appreciate your own using the marked trails. The very fit dotted throughout tropical gardens a range of environmental programs also what an incredibly life-affirming
EXPERIEN CE
skywards by high-pressure water jets of having the world’s whitest sand this unique terrain – and lose the bragging can hike from Halemau’u Trailhead all the way and along the white beaches, it’s the on the island, which includes beach experience it is to get to play a small
sounds like your kind of adventure,
then a flyboard flight could be the
perfect adrenaline fix. The flyboard is
(Hyams Beach in Jervis Bay, south
of Sydney, is also in the running).
Judge for yourself: take a squiz at
rights that come with saying, “I hiked through to the summit over the course of a few days
or, if you’re tight on time, tramp six kilometres
from the Haleakala Visitor Centre down into
—Responsible travel is becoming increasingly
about active participation in environmental
sort of place most of us dream about
being stranded on.
The thatched roofs, handpainted
42%
OF T HE W ORLD’S
clean-ups, marine education, reef
monitoring, waste management
competitions and the most unique
part in aiding that.
similar to the jetpack but involves your the dazzling-white seven-kilometre the crater and back up again. conservation by holidaymakers. Lindy Alexander tapa cloth ceilings and warm timber
C OR AL SPECIES
project – reef regeneration with live
feet being strapped onto a board, strip on a daytrip to Whitsunday Hitting the summit for sunrise might be furnishings of the bures recreate coral planting. Since 2015, guests
rather than wearing a harness, and Island, the largest of the archipelago’s the hot ticket – even Mark Twain is on record gets hands-on with a coral regeneration the feeling of an authentic Fijian
CAN BE FO U ND
have helped Koli plant live staghorn
IN FIJI THREE OTHER
requires a bit more balancing ability. 74 jungle-clad islands off the admiring it – but sunset is far less crowded, initiative at Fiji’s Castaway Island— village, while the five-star service and coral onto cement bases and
Both activities are available at the Queensland coast. There are plenty doesn’t require a reservation and lets you get multiple restaurants remind us that transplant them into offshore W AY S T O B E A N
Novotel Twin Waters Resort. of tours from Airlie Beach and a better feel for the formation. Watching the 07 this is a 21st-century resort. coral nurseries each month.
ECO WARRIOR
jetpackadventures.com.au; Hamilton Island – check that the burning sun dip below the marshmallow clouds he pockmarked coral Nearby, couples paddle kayaks on Guided by Koli, guests help create
novoteltwinwatersresort.com.au operator includes snorkelling time so
you can cruise with the turtles that
graze the seagrass meadows.
in the slowly inking sky makes the effort worth it.
nps.gov SK YDIVE OVER
T HE GREAT
T Kolinio Vulaono is holding
against his bright yellow
T-shirt gleams white in
water as clear as glass, small children
build crumbling sand castles while
their parents keep one eye on them
bagel-shaped cement “cookies”, which
are attached to a steel frame and then
carried to the water’s edge where live
> Join scientists from
Earthwatch Institute to explore
cruisewhitsundays.com BARRIER REEF the sunlight. “This coral is bleached,” branches of coral (collected from the the Daintree River in Far North
C A IR N S, A U S T R AL I A the Fijian islander and environment ocean floor and kept in a bucket) are Queensland and help monitor the
4. Climb aboard a quad bike and 04 > Snorkelling with the circus officer at Castaway Island tells me. planted quickly into the cement. The condition of mangrove habitats.
roar over the moonscape of the of technicolour fish that “The small holes you see are where steel table is submerged into the ocean au.earthwatch.org
Stockton Bight Sand Dunes between call the Great Barrier Reef the algae live. When coral get for up to six months until the coral is
HEALT H Y C OR AL GARDENS AR O U ND T HE ISL A ND
42 KM
Newcastle and Port Stephens in BOARD D O W N 06 home might be one of the stressed, they expel the algae, transplanted into the natural reef. > In Thailand’s Phang Nga
ILL U S T R AT IO N _ M I N K Y U N G L EE
the Hunter region of NSW. This SAND D U NES most spectacular undersea which turns the coral totally white.” So far, Castaway guests and staff province, you can contribute to
high-adrenaline tour of the Southern M U I N E, V IE T N A M explorations in the world but Looking out towards the turquoise have planted coral covering an area conserving marine ecosystems by
S TO CK TO N BIG H T SA ND D U NES, NS W
Hemisphere’s largest moving sand > Rice paddies probably come CYCLE T HRO U G H the view from above is pretty ocean metres from where we sit, he of more than 900 square metres in helping sea turtles or collecting
dunes also incorporates aspects of to mind when you think of the BEAU TIFUL L ANDSCAPES T HE DISTANCE ARO U ND incredible, too. Crane your says wistfully, “The world’s reefs are three reef systems around the island. data with GVI Australia.
Indigenous culture such as bush Vietnamese landscape but in H O K K A ID O, JA PA N L AKE SHIKOTSU neck out to sea during the under threat and coral is dying. And “Our target is to plant and grow over gviaustralia.com.au
IN H OKK AIDO
tucker and visits to midden sites. It is Mui Ne, a few hours’ drive east > Once skiers have gone for the season, six or so minutes it takes to that’s what we’re trying to stop.” 7000 square metres, equivalent to
Aj Rezac, Robert Thomson
organised by Sand Dune Adventures, of Ho Chi Minh City, the scenery the varied terrain of Hokkaido prefecture plunge from a plane 4500 The “we” he’s referring to is the the size of a football field,” Koli says. > Help protect Auckland’s
M O U N T H ALEAK AL A
a not-for-profit enterprise from the is dominated by fiery sand is populated by eager cyclists. Highlights metres above tropical North team at Castaway (castawayfiji.com), “We’ve covered about 12 per cent surrounding environment with
Worimi Local Aboriginal Land Council. dunes. Bargain for a plastic include a lap around Lake Shikotsu and Queensland, for a vantage a reef-ringed island resort in the heart of our target area so far.” Love Volunteers by regenerating
sandduneadventures.com.au board from locals and take climbing Mount Asahidake powered point usually reserved for of the Mamanuca Islands, a volcanic Exploring the coral gardens native trees, removing invasive
a spin down one of the slopes. only by your pedals. high-flying seagulls. archipelago west of Nadi. With just aboard a glass-bottomed boat, plants and propagating shrubs.
vietnam-guide.com/mui-ne en.visit-hokkaido.jp skydive.com.au/cairns 66 bures (traditional Fijian bungalows) he points out luminous Bleeker’s lovevolunteers.org
J E T S TA R M ED I A K I T 2 0 1 9
PG 8 OF 21
PRE-BOOKING: REACH & ENGAGE
Website
> HOMEPAGE, CHEAP FLIGHTS AND DEALS LEADERBOARDS > NATIVE CONTENT ON INSPIRATION HUB
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J E T S TA R M ED I A K I T 2 0 1 9
PG 9 OF 21POST-BOOKING: TARGET
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manage my booking page TRAVEL BOOKING
DATE MADE
Free upgrade* ON Car reNTaL 04/06/2018 Inbox (4) - chris.joy@mediumrarecontent.com - NewsCorp Australia Mail
and chance to WIN a $5,000 aussIe SCAN THIS BARCODE AT OUR AIRPORT KIOSKS:
hOLIday^ with Budget!
Simply present this voucher at the Budget rental desk when Booking reference
you land and quote coupon number UPNZ020 to receive
your free upgrade and one single entry into the draw. BGB3TD
This is not a boarding pass
Your flight itinerary Check-in options
One lucky winner will receive a holiday with family or friends to an Australian destination of Itinerary issue date: 07 Sep 2017
Check in online from 28 days before your Jetstar
their choice, including flights, accommodation and car hire, courtesy of Budget Car Rental. Booking contact details domestic flight and jump the queue!
*Valid on rentals commencing before 14/08/2018. Cars and upgrades subject to availability at time of rental. Valid in Australia for a one car group upgrade from Name BCS Test
a Group A to B, B to C, C to D, D to E and E to P – maximum upgrade to Group P. No advance reservation required, walk ups welcome. Budget standard age, credit Address test, test, Test, VIC, 12345, Australia
and driver requirements apply. Cannot be used in conjunction with any other offer, coupon or promotion and not available on package tour or government rates.
Subject to terms and conditions of Budget Rental Agreement at time of rental. ^Competition entry valid on rentals commencing before 14/08/2018. Authorised Payment of $114.00 AUD received
At the airport: Print this itinerary and check in
under NSW Permit No. LTPS/17/20714 and ACT Permit No. TP17/02586. Visit budget.com.au/win. at our airport kiosks or at the Jetstar counter.
Your flights
Day of travel
Booking date: 07 Sep 2017
Date Flight number Departing Arriving
Sun 10 Sep 2017 JQ501 Sydney Melbourne - Tullamarine
6:05am / 06:05 Airbus A320 Sun 10 Sep 2017 Sun 10 Sep 2017
Change flight Starter 6:05am / 06:05 7:40am / 07:40
Flight duration: 1hr 35min Sydney Airport - T2 Domestic Melbourne Airport - T4 Domestic
Passenger: Seat: Baggage: Extras and services requested:
MS BCS Test Choose seat 0kg (Add ) Book below
Times are local times at the relevant airport
Operated by: Jetstar Airways
Save time – check in online
Online check-in for Jetstar domestic flights opens 28 days before your flight departs and closes 1 hour before your
flight departs. For domestic flights departing from an international terminal, online check-in opens 48 hours before your
flight departs and closes 2 hours before your flight departs.
Check in now
Add in-flight extras for a more comfortable flight
Choose your seat Add extra baggage Add in-flight extras
Select a window, upfront or extra The earlier you purchase Add meals, entertainment,
legroom seat. checked baggage, the cheaper it comfort packs and more.
is.
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Add baggage
https://mail.google.com/mail/u/0/#inbox 1/4
Itinerary
Jetstar Airways
Mon, 27 Mar 2017 18:53:11 -0700
To: Rachael Angley
Reply-To: Jetstar Airways
Proof Launch: (HTML-only) Oops! You forgot to finish purchasing your extras
Set yourself up for a comfortable flight! | Trouble viewing this email? View it online Follow us on
êD
eliver regular messaging to travellers at Flights | Hotels | Cars & Extras
all key stages during the exciting time
before their trip
Your flight details:
Booking ref: CE4NQW
Jetstar Airways
Auckland Napier
Mon, 4 Dec 2017 14:19:41 -0800
To: Phillip Nguyen
Pre-departure
Reply-To: Jetstar Airways Total price of your shopping cart:
Proof Launch: (HTML-only) It's time to start planning for Phuket!
Hi Karly $13
Get inspired for a fantastic trip | Trouble viewing this email? View online Follow us on
We noticed that you started to add some extras
to your flight booking. We wanted to let you
know that prices may increase as your
Flights | Hotels | Cars departure date gets closer. So if you do want to
add extras, don’t wait too long!
See you on board soon!
The team at Jetstar
Here’s what was left in your cart:
ê Target travellers using our first-party data
Subtotal:
Your flight details: $13.00
Booking ref: AKGDWH
3K535 Singapore Phuket
Hi Alexander, Departing Tue 02 Jan 2018 @ 2:40 PM
You're off to Phuket and the countdown is on.
Manage My Booking
“Sand, sea and fun for every Manage booking
persuasion”
There's so much to see and do – start
planning now so you don’t miss out. Lock in Here's a glimpse of what the weather is like at
your activities, tours and additional flights – the moment in Phuket:
Source: https://darksky.net/
here's just a taste of what's in store for you in
Phuket.
ê Unlike emails that are hard-coded, all Jetstar Top things to do in Phuket
media’s email ads are served via DFP so there
Book ahead to make sure you don’t miss out on Phuket’s most popular activities!
is no wastage in impressions Inflight Inspire
J E T S TA R M ED I A K I T 2 0 1 9
PG 10 OF 21TRAVEL: ENGAGE
Jetstar 2019 editorial calendar
JANUARY JULY
> Theme Summer party > T heme Tropical escapes
> M icro/macro moments Back to > M icro/macro moments Hot hotels
school/business travel + Australia Day
AUGUST
FEBRUARY > T heme The ‘great value’ issue
> T heme Wellness > M icro/macro moments Cosy
> M icro/macro moments Valentine’s weekends away
+ romance travel
SEPTEMBER
MARCH > T heme The adventure issue
> T heme Solo travel > M icro/macro moments Spring
> M icro/macro moments Nature tourism
OCTOBER
APRIL > T heme Family travel
> T heme Easter family holidays > M icro/macro moments Race day
> M icro/macro moments
The great outdoors
NOVEMBER
>T
heme The secrets issue (hidden gems)
MAY >M
icro/macro moments Christmas
> T heme The food + drink issue +
> M icro/macro moments Smart luxury festive planning
JUNE DECEMBER
> T heme Winter breaks > T heme Destination next -> 2020 travel
> M icro/macro moments Arts & culture hotspots + Christmas
> M icro/macro moments Beach holidays
J E T S TA R M ED I A K I T 2 0 1 9
PG 11 OF 21TRAVEL: REACH & ENGAGE Ambient Reach 22,693 passengers per plane per month ê Ambient signage delivers unprecedented dwell time and maximum exposure to all passengers throughout the flight* ê Ambient works for the duration of the flight in one of the most captive, unsaturated environments imaginable *Some blackout periods may apply. Available on domestic and trans-Tasman planes only. Minimum campaign period is 3 months. J E T S TA R M ED I A K I T 2 0 1 9 PG 12 OF 21
TRAVEL: REACH & ENGAGE Inflight media Reach up to 166,000 passengers per month The Jetstar Media portfolio includes the Jetstar Inflight Entertainment system, available on personal screens in all Dreamliner planes. When boarding the plane, the IFE pre-roll screen is on a loop and includes trailers for movies that are programmed on the IFE. The following advertising options are available among that free content. Advertising options ê Spot #1 30-45 sec TVC + Still image (5 sec billboard) ê Spot #2 Still image (5 sec billboard) J E T S TA R M ED I A K I T 2 0 1 9 PG 13 OF 21
TRAVEL: INFLIGHT
Seat pocket
inserts
Reach up to 1.8 million
passengers per month
ê Onboard sampling is a
unique, targeted distribution
channel for your next
brochure or product sample*
ê Have 30,000 copies
distributed into every
seat pocket. Onboard
sampling provides the perfect
opportunity to showcase your
product in the Jetstar cabin
*Weight limits apply. Guidelines apply and are approved on a
case-by-case basis. Limited to one sampling per month. Available
across the domestic and trans-Tasman network only.
J E T S TA R M ED I A K I T 2 0 1 9
PG 14 OF 21TRAVEL: REACH & ENGAGE
Printed boarding pass
Reach up to 1.8 million passengers
ê Advertise your brand on the back of all printed
Jetstar Boarding Passes
BACK for a 3 month period
LEAD DIRECTION
with 100% SOV*
FOLD HERE TO CHECK ORIENTATION
74.55mm
All day, every day, low fares
Artwork to not exceedFree upgrade
ON Car reNTaL
*
this boarder
and chance to WIN a $5,000 aussIe
179.325mm
hOLIday^ with Budget!
Simply present this voucher at the Budget rental desk when
you land and quote coupon number UPNZ020 to receive
your free upgrade and one single entry into the draw.
One lucky winner will receive a holiday with family or friends to an Australian destination of
their choice, including flights, accommodation and car hire, courtesy of Budget Car Rental.
*Valid on rentals commencing before 14/08/2018. Cars and upgrades subject to availability at time of rental. Valid in Australia for a one car group upgrade from
a Group A to B, B to C, C to D, D to E and E to P – maximum upgrade to Group P. No advance reservation required, walk ups welcome. Budget standard age, credit
and driver requirements apply. Cannot be used in conjunction with any other offer, coupon or promotion and not available on package tour or government rates.
Subject to terms and conditions of Budget Rental Agreement at time of rental. ^Competition entry valid on rentals commencing before 14/08/2018. Authorised
under NSW Permit No. LTPS/17/20714 and ACT Permit No. TP17/02586. Visit budget.com.au/win.
*Lead-time is 8 weeks and subject to Jetstar approval due to ambient black out periods.
J E T S TA R M ED I A K I T 2 0 1 9
PG 15 OF 21TRAVEL: HIGH IMPACT
The big impact: ê Drive maximum value for your
campaign through cost effective
êA
mplify the message by
extending the creative throughout
aircraft livery ambient advertising ambient onboard media
ê Available for a minimum of
The ultimate way to make
three months, this is the ultimate
your brand message soar way to generate brand and
product awareness
J E T S TA R M ED I A K I T 2 0 1 9
PG 16 OF 21MAGAZINE
Magazine rates + deadlines
CURRENT MAGAZINE RATE CARD SPECIAL POSITIONS
x1 x3 x6 x12 Loads
Double Page $18,000.00 $16,200.00 $14,400.00 $12,600.00
Full Page $10,000.00 $9,000.00 $8,000.00 $7,000.00 Insider front cover spread 40%
Half Page Vertical $5,500.00 $4,950.00 $4,400.00 $3,850.00
Opposite contents 30%
Half Page Horizontal $5,500.00 $4,950.00 $4,400.00 $3,850.00
Third Page Vertical $3,666.00 $3,299.40 $2,932.80 $2,566.20
Front half or RHP 10%
Quarter Page $2,900.00 $2,610.00 $2,320.00 $2,030.00
Eighth horizontal $1,595.00 $1,435.50 $1,276.00 $1,116.50 First right hand page 20%
Inside Front Cover DPS $25,200.00 $22,680.00 $20,160.00 $17,640.00
Opposite Contents $13,000.00 $11,700.00 $10,400.00 $9,100.00 Outside back cover 40%
Outside Back Cover $14,000.00 $12,600.00 $11,200.00 $9,800.00
Inside Back Cover $11,000.00 $9,900.00 $8,800.00 $7,700.00 Inside back cover 20%
MAGAZINE DEADLINES
Booking deadline Advertising Material Deadline On board
January Tue 20 Nov 2018 Tue 4 Dec 2018 Tue 1 Jan 2019
February Thu 20 Dec 2018 Thu 3 Jan 2019 Fri 1 Feb 2019
March Fri 18 Jan 2019 Fri 1 Feb 2019 Fri 1 Mar 2019
April Tue 19 Feb 2019 Tue 5 March 2019 Mon 1 Apr 2019
May Wed 20 Mar 2019 Wed 3 Apr 2019 Wed 1 May 2019
June Fri 19 Apr 2019 Fri 3 May 2019 Sat 1 Jun 2019
July Tue 21 May 2019 Tue 4 Jun 2019 Mon 1 Jul 2019
August Wed 19 Jun 2019 Wed 3 Jul 2019 Thu 1 Aug 2019
September Mon 22 Jul 2019 Mon 5 Aug 2019 Sun 1 Sep 2019
October Tue 20 Aug 2019 Tue 3 Sep 2019 Tue 1 Oct 2019
November Thu 19 Sep 2019 Thu 3 Oct 2019 Fri 1 Nov 2019
December Tue 22 Oct 2019 Tue 5 Nov 2019 Sun 1 Dec 2019
Note: Bound inserts available and must include a backing page — price on application.
J E T S TA R M ED I A K I T 2 0 1 9
PG 17 OF 21MAGAZINE
Magazine specifications
Material submission File format Proofs
Medium Rare Content only accepts advertising material ê Medium Rare Content uses 3DAPv3 separation profiles ê For accurate colour reproduction, all advertising material
via Quickcut/Adsend or SENDlite. For more information (3DAPv3PAPERTYPE-3_280_F45.icc), an Australian must be accompanied by a 3DAPv3 colour proof created
regarding these providers please contact: standard for proofing and printing. from the supplied file at 100% Medium Rare Content
ê Files to be created in PDF version 1.3 or 1.4 uses guidelines for ISO 12647-2 (3DAPv3), a standard for
Quickcut/Adsend (Adstream) ê PDF files to be supplied in CMYK format with all fonts proofing and printing.
Web: adsend.com.au embedded into the file. RGB or spot colour files will ê In order to verify that a proof is in compliance
Tel: 1300 768 988 (Australia only tech support) be rejected. with the 3SAPv3 endorsed control strip printed
ê PDF files need to be supplied as single page files, unless next to the advertisement.
Email: print@adstream.com.au
Note: When uploading advertising material via quickcut supplying gatefold PDF files. ê No responsibility will be taken for print colour
reproduction when a 3DAPv3 colour proof is not supplied.
do not include crop marks on the PDF file, as these will be
automatically generated. Images/colour ê For more information regarding 3DAPv3 proofing
ê Images are to be supplied in CMYK format. RGB, LAB guidelines, visit 3dap.com.au
SENDlite or spot files will be rejected.
ê Images should be supplied at 100% scaling, 300dpi and Page layout
Web: news.sendlite.com.au
Tel: +61 2 9818 1965 using the correct 3DAPv3 separation profile, the 3DAPv3 ê All advertising material is to be supplied to the
profile will set the correct CMYK separation and total ink correct publication trim size and is to include
ê When supplying advertising material it is essential that limit (see File Format). For more information regarding 5mm bleed (where required).
you supply your complete booking number (including the separation profiles, visit 3dap.com.au êC rop, bleed and registration marks plus page information
2 letters at the end) e.g. 12345678AB, also please ensure ê No embedded ICC profiles. are to appear on advertising material, offset by a
that the on sale date and magazine name are entered. ê The total ink limit is 280%. Registration colour in the minimum of 6mm.
ê Left/right hand pages on double page spreads are to swatches palette should never be used. êE nsure that all text and logos are supplied tothe correct
be noted at the end of the booking number. ê Solid black panels should be made up of rich black - type/design area specifications (see Ad Sizing).
e.g. 12345678ABL/ 12345678ABR. 100% black and 50% cyan. ê No text or important page content should appear within
ê The order of consecutive advertisements is to be noted in ê White elements/type to be set to knock-out. 10mm either side of the spine on double page spreads
material instructions. (total 20mm) due to this space being optically lost within
ê Please contact production (adproduction@news.com.au) Design/type the spine of the magazine.
prior to sending revised files to ensure that the correct ê All type must be a minimum of 8pt and 12pt for ê Using double imaging is at the discretion of the
material appears. client/agency, as it is not ideal for all pages within
reversed type.
the magazine. If specifications are required for double
ê Black type smaller than 24 points to be made up of imaging, contract production prior to sending
100% black only and set to overprint.
advertising material.
ê Black type larger than 24 points should be made up of ê N OTE: Double page spreads appearing on the inside
rich black - 100% black and 50% cyan.
front cover will be moved to allow for the spine hinge -
ê Extremely thin and fine type, particularly type with serifs, inside front cover (left hand page) will be moved 5mm
should be avoided. to the left and first text page (right hand page) will be
ê Due to the trim and binding variance, even distances from moved 4mm to the right.
trim to borders may vary during the print run.
J E T S TA R M ED I A K I T 2 0 1 9
PG 18 OF 21MAGAZINE
Magazine specifications
Double page spread Full page Half page vertical Half page horizontal
Double page spread to be supplied
TRIM 255mm x 180mm wide TRIM 255mm x 90mm wide TRIM 125mm x 180mm wide
as two single full pages
TYPE/DESIGN 239mm x 164mm wide TYPE/DESIGN 239mm x 74mm wide TYPE/DESIGN 109mm x 164mm wide
BLEED 265mm x 190mm wide BLEED 265mm x 100mm wide BLEED 135mm x 190mm wide
Third page vertical Quarter page Eighth horizontal
TRIM 255mm x 60mm wide TRIM 125mm x 90mm wide TRIM 62mm x 90mm wide
TYPE/DESIGN 239mm x 44mm wide
BLEED 265mm x 70mm wide
J E T S TA R M ED I A K I T 2 0 1 9
PG 19 OF 21DIGITAL & AMBIENT
Digital and ambient rates + specifications
DIGITAL AMBIENT
Ad type Dimensions File size Formats Ad type Run time/ Production Rate
Availability Cost
Leaderboard (Homepage,
728x90 pixels 80kb JPG, PNG $3,500 $5,000 per
Cheap Flights, Deals) Overhead lockers Min 3 months
per aircraft aircraft PCM
Standard size post booking emails 630x200 pixels 80kb* JPG, PNG $3,500 $5,000 per
Tray tables Min 3 months
per aircraft aircraft PCM
Itinerary email 600x200 pixels 80kb* JPG, PNG
Boarding pass Min 3 months $3,000 $29,000 PCM
Web check-in boarding pass 750x175 pixels 80kb* JPG, PNG Sampling 30,000 Units $1 per sample
MREC (Manage my booking) 300x250 pixels 80kb JPG, PNG Inflight
Min 2 months $5,500 PCM
entertainment
Booking date Material deadline Booking date Material deadline
Minimum 1 week prior to start date 1 week prior to start date 45 days 30 days prior
Available across the domestic and trans-Tasman network only. Guidelines apply and
are approved case-by-case. Limited to one sampling per month, weight limits apply
ê Contact your Jetstar Sales Representative for bespoke digital strategy
Ad type Run time/ Production Rate
ê Creative can be provided as jpg/png images, or as Availability Cost
third-party redirect tags (for Leaderboard and MREC only) Aircraft livery
Min 3 months $57,686 $50,000 PCM
(196m2)
ê We can accept a single third-party impression tag, and Aircraft livery (half
Min 3 months $40,497 $30,000 PCM
a single click tracking tag for each creative plane wrap) 156m2
Booking date
5 months prior to go live date
NOTES ON THIRD-PARTY TAGS
Ad type Run time/ Production Rate
ê For web-based assets we are able to support Sizmek, Bonzia and Doubleclick tags Availability Cost
ê For email assets we are able to support non-script tags as below:
ê Sizmek We are able to support Sizmek tags, however some modifications to the URLs may be required. 30-45sec TVC +
Inflight entertainment
Our team can provide specific guidelines. Still image(5 sec supplied TVC $7,000
media spot #1
ê Bonzai We are able to support non-script tags. billboard)
ê Doubleclick At the moment as they do not offer HTML tags we cannot use Doubleclick in email bookings. If you Inflight entertainment
(5 sec billboard) supplied TVC $5,000
are able to get HTML or non-script Doublclick tags our team may be able to support but will require testing. media spot #2
Booking date
6-8 weeks prior to on air date
*No third-party tracking
J E T S TA R M ED I A K I T 2 0 1 9
PG 20 OF 21AMBIENT
Ambient deadlines + specifications
Overhead Locker
(Inflight graphics P/N: TBC)
Bleed area (grey): 620mm width x 160mm height
Trim & artwork area (white): 610mm width x 150mm height
ê Any artwork that is required to be seen after cutting must fit within the white area with a safety margin
of at least 5mm in from the cut line ê Artwork must include a 5mm bleed. ê Do not include cutline in artwork
ê All fonts/text must be converted to curves/outlines ê File type must be high resolution PDF
Meal tray table advertising placard
Bleed area (grey): 340mm width x 160mm height
Trim & artwork area (white): 330mm width x 150mm height
ê Any artwork that is required to be seen after cutting must fit within the white area with a safety
margin of at least 4mm in from the cut line ê Do not include cutline in artwork ê All fonts/text must
be converted to curves/outlines ê File type must be high resolution PDF
J E T S TA R M ED I A K I T 2 0 1 9
PG 21 OF 21AMBIENT
Ambient deadlines + specifications
TVC Specs
Client must provide the following 2 assets: 30-45 second TVC
+ Image/Still (image appears prior to TVC)
h.264 video at 5Mbpsor high quality VBR 720x576 or 720x480,
anamorphic 16:9 where available strictly NO LETTERBOXED 4:3 u,
progressive scan AAC audio at 256Kbps stereo audio volume levels at
0dbfs peak (10db louder than broadcast)
Image Specs (provide both)
Business JPEG: 1280 x 768
Economy JPEG: 1024 x 600
J E T S TA R M ED I A K I T 2 0 1 9
PG 22 OF 21Contacts jetstar.advertising@mediumrarecontent.com jetstar.editorial@mediumrarecontent.com
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