MEDIA KIT 2020-2021 THE OLD FARMER'S ALMANAC MEDIA GROUP - The Old Farmer's Almanac is one of the most trusted brands in North America, with an ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
THE O LD FAR M E R ’ S ALM ANAC M E D I A G RO U P
MEDIA KIT 2020–2021
The Old Farmer’s Almanac
is one of the most trusted brands
in North America, with an active,
loyal community of 58 million.
THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
THINK YOU KNOW THE OLD FARMER’ S ALMANAC ?
We value an
AUTHENTIC
Founded more than THE ORIGINAL FARMER’S ALMANAC
“USEFUL, WITH A PLEASANT DEGREE OF HUMOR”
227 YEARS AGO,
“NEW, USEFUL, AND ENTERTAINING MATTER” • ALMANAC.COM
ALSO FEATURING ASTRONOMICAL TABLES, TIDES, HOLIDAYS, ECLIPSES, ETC.
NO.
229
CONNECTION
SPR SU
ING MMER
The Old Farmer’s Almanac OLD
THE
is the original, and longest running, FAR
M E R'S to our families, our friends, and our surrounding
guide to daily living. 2021 environment, which becomes increasingly more
AL ®
M A NAC
BE
N
RO
LI
NJ
S
BE
R
K
A
M N
A
T
IN A B. OM
FR TH
ROB
E R T B. T H O M A S
important in our modern, technology-driven world.
FOUNDED IN
1792
WINTER
AUTUMN
W E ATHER FORECA STS
FOR 18 REGIONS OF THE UNITED STATES
S U N, M O O N, S T A R S, A N D P L A N E T S
We are much more than a brand or a publication. We are an active community of
58 MILLION ADULTS. On Almanac.com, we reach 1 IN 9 AMERICANS (and 1 in 10 Canadians).
EVERY DAY,
THE OLD FARMER’S ALMANAC
Garden
THE ORIGINAL FARMER’S ALMANAC
“USEFUL, WITH A PLEASANT DEGREE OF HUMOR”
“NEW, USEFUL, AND ENTERTAINING MATTER” • ALMANAC.COM
ALSO FEATURING ASTRONOMICAL TABLES, TIDES, HOLIDAYS, ECLIPSES, ETC.
NO.
229
SU
Guide
SPR MMER
ING
GROW BETTER, NATURALLY!
our audience connects with us,
2019 Edition
PROTE IN -PACK E D
THE
PL A N T S
OLD
C O MMUN I T Y G ARD E N S:
M E R'S
FAR
OUR ADVERTISERS,
A GROW I N G T RE N D
TOP 10 FLOWE RS
AL
2021 ®
FOR BOUQUE T S !
W E AT H E RP RO O F P L AN TS
M A NAC
BE
N
RO
LI
NJ
S
BE
R
K
A
M N
A
T
IN A B. OM
FR TH
F O R E V E RY RE GI O N
ROB
E R T B. T H O M A S THE BE ST
FOUNDED IN
HOUS E PL A N T S
1792 FOR YOU
and each other through a number of
PLATFORMS:
EASY ROOT
WINTER
AUTUMN
W E ATHER FORECA STS
VEGGIES!
$5.99 U.S./$5.99 CAN.
FOR 18 REGIONS OF THE UNITED STATES
S U N, M O O N, S T A R S, A N D P L A N E T S
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COM
THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
ABOUT OUR C OMMUNIT Y
OU R A S S E TS RE A C H FA R AN D W I D E :
3.3copiesMILLION 53unique
MILLION 1.6 MILLION 101K 70K 28K
distributed visitors on fans followers followers followers
Almanac.com
OUR
AUDIENCE GEOGRAPHY: Home owners: Live in an urban/
is a cross-section of South: 80.6% suburban area:
North America
itself. From the 67% 33% 25.5% 38%
small farmer in Female Male Live in
the Midwest to Mean age: 57 exurban
Northeast: Live in
the suburban area/small
24.2%
rural area:
family focused town:
on sustainability
34% 28%
$62,000
and connection to Midwest:
the environment,
our community
members have one
Mean HHI 21.3%
L AND OWNERSHIP
thing in common: West: Own 1–3
They seek to
lead informed 78% 19.1% Own less acres:
Own 4+
lives honestly,
valuing innovation,
College-educated
than an
acre: 19% acres:
durability, reliability
58%
Canada:
45% 25%
and trustworthiness.
Married 9.7%
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COM
*Google Analytics, Jan–June 2019
THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
MEET S OME OF OUR FOLLOWERS
THE NATURAL HEALTH THE DIYER
ENTHUSIAST • Our audience rolls up their
• 77% of our community sleeves. 58% are more likely than
members are environmentally the average adult to be a DIYer.
conscious. • Our members are TWICE
• 68% take care of themselves AS LIKELY as the average
and their family with regular use adult to take on summer
of vitamins/supplements. home improvements.
• NEARLY HALF buy organic and • Our audience is interested in
nontoxic/biodegradable items. arts and crafts, indexing 27%
higher than the average adult.
THE TRAVELER
THE AVID GARDENER • 3 OUT OF 4 of our community
• 86% are active gardeners and members have taken a trip in
tend a garden averaging 250 the last year.
square feet in size. • When they travel, they are
• To find their gardening nearly twice as likely to take
supplies, 1 / 3 of our gardeners use a family road trip and 1 IN 2
mail-order catalogs and nearly consider themselves frequent
half purchase online. domestic vacationers.
• Gardening is one of our MOST • More than 1 IN 3 are cruisers,
POPULAR areas of content. considering themselves “high-
frequency cruise enthusiasts.”
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COM
THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
PILL ARS OF C ONTENT
GARDENING WEATHER
As one of our most We know it. We
sought-after areas predict it every year,
of information, our with traditionally
gardening content 80% accuracy. Each
makes us a natural year, millions of NATURAL
advertising fit for North Americans HOME
businesses in the turn to our pages & HEALTH
home/property and website to PETS
Living naturally,
maintenance and view the long- Our treats bowl
from natural
improvement sector. range weather is full of feed
remedies to
Our gardening predictions, FOOD and care tips,
household and
resources focus especially for the We are the original breeding advice,
health tips, we
on traditional winter! Some “farm-to-fork” and inspiration
ASTRONOMY share ways in
practices, combined brides even plan resource. From our for house pets and
which nature and
with unconventional Moon phases, their big day based cookbooks to our small farm animals
the world around
customs and Mercury in on our predictions. website, we focus including dogs,
you can help you to
modern methods for retrograde, the on approachable cats, chickens,
live a healthier and
the rural, suburban, night sky. Our and honest dishes pigs, horses, cows,
more fulfilling life.
and even urban website is a for holidays, picnics, goats, sheep, birds,
container gardener. highly sought- and every day. and more.
out astronomical
resource.
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COM
THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
PARTNERING WITH US
The Old Farmer’s Almanac Media Group’s marketing and new media teams collaborate with our business partners
on custom programs, connecting you to our audience of 58 million (online, 1 in 9 Americans and 1 in 10 Canadians). Our diverse
suite of opportunities means that we can tailor the program to your specific needs through proven performers such as:
RESPONSE BRAND AWARENESS INTEGRATED CUSTOM CAMPAIGNS PRODUCT AND
CONVERSION CAMPAIGNS CAMPAIGNS When you are looking for BRAND LICENSING
CAMPAIGNS This campaign style aligns We combine the best of a new way to market your The Old Farmer’s Almanac
We focus on converting your brand alongside our Response Conversion brand to our community, brand is one of the
our community to become our content, introducing and Brand Awareness our marketing team is longest-running and most
your customer with our your brand through a campaigns into one equipped to develop a trusted brands in America.
most responsive assets number of media assets customizable campaign. customized campaign. We selectively license
(native advertising, focused (native content, social Choose from options our brand and products
messaging, premium media, engaged readers like Trigger Messaging to companies in ways that
placement digital ads, and subscribers) to ensure Programs, Custom Articles, we believe make sense to
print exposure). vast reach. Video & Content Marketing the general public.
Campaigns, and more.
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COM
THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
IN PRINT: THE OLD FARMER’ S ALMANAC
THE ORIGINAL FARMER’S ALMANAC
“USEFUL, WITH A PLEASANT DEGREE OF HUMOR”
INDEPENDENTLY MINDED. TRUSTED BY MILLIONS. GARDENING
“NEW, USEFUL, AND ENTERTAINING MATTER” • ALMANAC.COM
ALSO FEATURING ASTRONOMICAL TABLES, TIDES, HOLIDAYS, ECLIPSES, ETC.
NO.
229
Our 2021 print edition marks 228 years of continuous ADVERTISING
SPR SU
ING MMER
THE
THE
FLOW E R Since 1876
publication. The Old Farmer’s Almanac in print acts as an annual
OLD
FAR
M E R'S
2021 OPPORTUNITIES FAC E
WITH A
AL
M A NAC
®
resource for millions of readers who turn to the book continually
BE
N
RO
LI
NJ
S
BE
R
K
• 4C and B&W ads
A
M N
A
T
IN A B. OM
FR TH
ROB
E R T B. T H O M A S
PANSIES ARE NO SHRINKING VIOLETS!
throughout the year. Our readers are active, informed,
FOUNDED IN
1792 BY MARE-ANNE JARVELA
▼
• F ull-page: Cover
THE ROSE IS RED, THE VIOLET’S BLUE,
Pansy, spring’s vibrant and ubiquitous bloom, has a THE HONEY’S SWEET, AND SO ARE YOU.
resourceful, and independently minded individuals. They value
colorful place in history and commanding presence in –Gammer Gurton’s Garland
WINTER today’s gardens. (a collection of English nursery rhymes), 1784
AUTUMN
& Premium
W E ATHER FORECA STS PANS Y ’S PAS T
FOR 18 REGIONS OF THE UNITED STATES Pansies are descendants of the wild violet (Viola tricolor)
our content and trust our brand and advertising partners.
and the sweet violet (V. odorata). Violets were grown in
S U N, M O O N, S T A R S, A N D P L A N E T S Europe as early as the 4th century b.c.
SAVE $15
In medieval times, the blossoms were mixed into pot-
Placement pourri, added to both sweet and savory dishes, and used
both to flavor alcoholic drinks and to perfume linens.
It is said that Napoleon gave Josephine violets on their
wedding anniversary. “Violet” was a password during the
on your $50 order at Burpee.com
Enter promo code ALMANAC20
• F ractional Pages
Emperor’s exile, and his loyalists made it their symbol of
hope for his return. at order checkout.
In Britain, Adm. James Gambier (1756–1833) and his Offer valid through 6/30/20
gardener, William Thompson, began crossing various
YOUR MARKETING MIX DISTRIBUTION CONTRACTS DUE:
wild species of the Viola family in the early 1800s. Lady
(ROB) 28 Photo: Vladimir Wrangel/Shutterstock
‘Honeycomb’
TOMATO
Adding the print edition
to your marketing mix
3 million copies in key outlets MAY 8, 2020 •½
-page and ¼-page 028_20OFA_pansies.indd 28 6/7/19 1:34 PM
continentwide: Marketplace
2020 TRENDS
MATERIALS DUE:
BY THE NUMBERS:
establishes not just brand • ACE hardware stores
CANADA
•A
lmanac Shopper
8.2 million:
household dogs
(2018)
awareness but also brand • Albertson’s supermarkets MAY 15, 2020
8.3 million:
household cats
•H
ome Resource
(2018)
–Canadian Animal
• Amazon.com
Health Institute
credibility. We know that our
WE LOVE OUR PET S
BY THE NUMBERS: U.S.
High-tech pet products are adding health
features, including trackers for exercise 26% of pets have
• General Store
had massages,
• Barnes & Noble
and food and water consumption. physical therapy,
readers seek out information ON NEWSSTANDS:
–Phillip Cooper, president, Pet Industry Expert chiropractic, or
acupuncture
ONLY THE BEST G OTTA-HAVES 52% of pet
• BJ’s Wholesale Club
Manufacturers are • subscription meal owners say that
on advertisers across a
targeting pets by plans they feed their
SEPT. 1, 2020
pets better than
age, weight, breed
characteristics, or
• facial recognition themselves
food and water bowls
56%
• Books-a-Million
specific health issues. of pet
Photos, from top: chendongshan/Getty Images; Iryna Kazlova/Getty Images
–Jacinthe Moreau, World • microchips allowing owners own
number of industries,
pets to enter and pet-specific
Custom in-book
Pet Association
exit homes at certain technology
With . . .
times –Michelson Found
•
• CVS
shampoos for Animals Foundation
hairless breeds C URE-ALLS
•
including but not limited to: programs available
• vets in retail stores Pet products will
OH. THAT.
mirror human health
• raised feeding
• Coming for cats: litter
• Independent bookstores
systems for pets with care trends.
–Tierra Bonaldi, pet lifestyle boxes that monitor cats’
achy joints expert weight and frequency
Gardening products & tools upon request. With . . .
• food to improve gut
of litter box use
• In development for
• Indigo/Chapters
health dogs: indoor toilets
• DNA testing to learn that package waste
lineage (continued)
82% • Kroger supermarkets
12 FOLLOW US:
• Loblaws supermarkets
006_20OFA_trends.indd 12 6/7/19 1:05 PM
advertisement
3/8” Safety
VERSATILITY
ALMANAC MARKETPLACE
THE OLD FARMER’S ALMANAC SHOPPER
Home appliances & décor • Lowe’s THAT WORKS
SANDWICH
LANTERN
ONION LIGHTS • ANCHOR LIGHTS
HARD-TO-FIND
Traditional
Moveable Louver
The Best Wallet
You’ll Ever Own
Sitting on a thick wallet
• Meijer supermarkets
Shutters
all day is a great way to
CHANDELIERS • SCONCES
ruin your back. So we
57%
Quality hardwoods
OUR SECRET
made in created a better wallet
USA custom made to with a patented shape
Since 1988 MilliesPierogi_09OFA 5/22/08 9:56 AM Page 1
your size! to better fit your front
Shuttercraft.com pocket. Over 30 designs,
• Rite Aid Pharmacy
203-245-2608 from ballstic nylon to Made-in-Maine bison
leather. Satisfaction guaranteed.
Madison, CT 800-786-1768 • Rogue-Industries.com
• Safeway supermarkets SAUCE ResearchProd07OFA 5/26/06 9:41 AM Page 1
HANDMADE
on Cape Cod
Most Trusted Name
in Greenhouses
& Supplies
Serving the horticultural
industry since 1946.
The leading provider
Homemade Pierogi
We
We make
cooked
potato
Pierogi
make and ship fully-
cooked pierogi
popular
potato && cheese,
fully-
pierogi with these
popular fillings:
these
fillings: cabbage,
cheese, prune,
blueberry, potato
blueberry,
farmer’s cheese,
farmer’s
prune,
potato & onion,
onion,
cheese, or potato
potato
Kitchen tools/gadgets/canning
offering a huge selection && cheese
cheese w/kielbasa.
• Sam’s Club There’s no secret to
MADE IN THE USA SCHEDULE A DEMO TODAY Available in: of top-quality green- Boxof
Box
Box of666trays
of trays $46.00
trays $45.00
$42.00
SOLID COPPER or SOLID BRASS Boxof
Box
Box of10
of 10trays
10 trays $69.00
$68.00
$63.00
house kits & supplies PolishParty
Polish
Polish PartyPack
Party Pack $66.00
$69.00
$69.00
500 VENTURE DR. ORRVILLE, OH. | 800.393.0893 | VENTRAC.COM 17 Jan Sebastian Dr., Unit #1, Sandwich, MA 02563 to suit the needs of Plus
One
Plus S&H.
S&H. Onepierogi
dozen
One dozenpierogi/tray.
dozen pierogi/tray.
per tray.
508-833-0515 growers large & small. 129
129 Broadway• •Chicopee
Broadway Chicopee Falls,
Falls,MA
MA01020
01020
www.sandwichlantern.com
71%
800-531-4769 • GothicArchGreenhouses.com milliespierogi.com
800-743-7641 • 800-743-7641
• MilliesPierogi.com
• Shoppers Drug Mart centuries of success. INCINOLET
Say Hello to the Last Litter Box Southern Exposure
® SIMPLY THE BEST WEATHERVANES and You Will Ever Buy Seed Exchange
CUPOLAS Specializing in
electric CAPE COD The highest rated
automatic self-cleaning
heirloom seeds.
• Target
incinerating CUPOLA litter box just got Our 700+ varieties offer
We just publish the
a New England Seed Company.
remarkable flavor and
toilets CO., INC. better. Say goodbye to
the litter box smell superior disease and
PROBLEM SOLVED!
Need a toilet located conveniently? Let us be your and enjoy the freedom
from scooping litter.
pest resistance.
Heirloom • Organic
• Tractor Supply
Non-GMO
Home, cabin, barn, boat, or dock—
INCINOLET is your best solution! quality farm SouthernExposure.com
content that millions
888-227-8650 • Litter-Robot.com
and garden
Cooking & baking ingredients
SIMPLE to install & maintain. Farm Fresh Vegetables
ULTRA CLEAN Waste reduced to ash. Shelves That Slide
Without the Farm™
TOP QUALITY stainless steel, quality controls. seed provider. Custom pullout shelves
• True Value hardware
The GrowBox™ auto- for your cabinets
matically waters and adds
Visit our Web site at: Sliding trash and
www.incinolet.com
of Americans and
the correct amount of
58%
conventional, organic,
heirloom, & hybrid
www.CapeCodCupola.com fertilizer every day, keeps recycle centers, tip out
trays, lazy susans and
Call 1-800-527-5551 for information, seeds in bulk & to view quality cupolas in wood and weeds out, and even shows
wire pullouts. Order
packets for growers you the best spacing for
prices, and personal attention. in Azek (PVC) as well as uniquely
• Walmart
of any size.
your plants. Stellar results online, call or email
handcrafted copper weathervanes for a free catalog.
and finials. Colorful catalog $5.00 are 100% Guaranteed
neseed.com
Canadians seek.
or your money back. ShelvesThatSlide.com
78 State Road, Dept. OFA20 800-598-7390
North Dartmouth, MA 02747 800-519-1955 • AGardenPatch.com/FF
RESEARCH PRODUCTS/Blankenship NESEED East Hartford, CT (800) 825-5477
A NO GMO Seed Company. Phone: 508-994-2119 2020 3/8” Safety The Old Farmer’s Almanac 89
2639 Andjon • Dallas, Texas 75220
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COM
THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
PRINT: THE G ARDEN GUIDE
Garden IN
THE OLD FARMER’S ALMANAC
Guide
Our community is full of avid gardeners, so each year at the start of spring,
GROW BETTER, NATURALLY!
2019 Edition
PROTEI N-PACKED
PL A NT S
COMMUNITY GARDENS:
A G ROW I N G TR E N D we come out with our annual Garden Guide magazine. Distributed through
TOP 1 0 FLOWERS
FOR B OUQU E T S!
W EATH ER P RO O F P L A N TS
F O R EV ERY R E G I O N
major retailers and garden centers, the Garden Guide is THE resource
TH E B E ST
H OUSEPL AN T S
FOR YOU
that hundreds of thousands of gardeners rely on each spring for inspiration,
do-it-yourself ideas, and practical solutions for every experience level.
EASY ROOT
VEGGIES!
$5.99 U.S./$5.99 CAN.
If your future customer is someone interested in gardening or maintaining
his/her home, consider adding the Garden Guide to your marketing campaign.
F E AT U R E S
EDIBLES EDIBLES
ADVERTISING DISTRIBUTION
V E G G I E S T H AT W I L L OPPORTUNITIES 300,000 annually
ROOT FOR YOU
make room for these healthful heroes . • 4C ads at major retailers:
46
74
• F ull-page: Cover & • ACE
BY ROBIN SWEETSER Keep the bed weeded and use a light layer of
Root vegetables—carrots, beets, parsnips, ruta- mulch both to keep future weeds at bay and to
bagas, sweet potatoes, and turnips—are a gar- conserve moisture.
dener’s champions. They are easy to grow; most
start from seed. They spend the season under THE SECRETS TO THE SOIL
the soil. At harvesttime, unearthing each is like For good root veggie formation, pH is only part
Premium Placement • Agway
finding buried treasure. They are nutritional of the story; you need soil that is rich in potassi-
powerhouses full of fiber, vitamins, minerals, um and phosphorus. If your soil test shows that
and phytonutrients. Most can be eaten fresh these elements are lacking, bone char (charred
all summer or stored to use over the winter animal bones), commonly used by organic farm-
52 months, and some also produce tasty, nourish- ers, can add extra phosphorus; granite meal or
ing tops (leaves). Treat roots right, and they will dust will provide phosphorus and potassium;
• Fractional Pages (ROB) • Albertson’s
EDIBLES award you with a winning season. greensand (a naturally occurring silicate) can be
a great source of slow-release potassium; and
38 38 82
L AY I N G T H E G R O U N D W O R K Sul-Po-Mag will add a quick hit of sulfur, potassi-
VEGGIES THAT WILL ROOT Root crops are perfect for the small garden, and um, and magnesium. Carefully follow the recom-
FOR YOU most have similar needs, including well-drained mendations made in your soil test results when
58 74 90
The easy-care rose!
Make room for these and friable soil. Fast-growing turnips prefer lots adding supplements.
• BRC cards
healthful heroes. Avoid high-nitrogen fertilizer; it will encourage
• Barnes & Noble
FLOWERS WITH FLAVOR WHICH HOUSEPLANT EXTREME WEATHER of organic matter. Sweet potatoes like soil on
the acidic side, in the 5 to 6 pH range; the oth- only top (leaf) growth.
A bouquet of blossoms for ARE YOU? WARRIORS
46 your taste buds. Whether you’re a wild
child, a do-it-yourselfer,
Plants that triumph over
nature’s rage.
• Perfect for pollinator gardens ers are quite happy with a pH of 6 to 7. Full sun
is best, but they will grow in partial shade, and STORAGE TIPS
HARVEST PLANT-BASED
a neatnik, or a nurturer, • No chemical spraying or fussy pruning required 1 inch of water a week is recommended to grow For carrots, beets, parsnips, rutabagas, and tur-
PROTEINS O R N A M E N TA L S
there’s a plant to match nips, cut off the leafy tops, leaving just a 1-inch
COOKING FRESH • Non-stop blooms from early summer to late autumn succulent roots.
66 your personality. stub. Carefully brush off any loose dirt and place
• Kroger
Check your frost dates at Almanac.com/frost.
52 98 • Glossy green foliage adds interest in eary spring
Custom in-book programs
GROW BOUQUETS! Prepare the beds well before planting. Remove in perforated plastic bags or pack in damp sand
A well-planned flower- LANDSCAPING WINNERS IN THE 2018 PEAS any stones and break up compacted clay and or sawdust to retain moisture and keep them from
GROWING FOR THE
cutting garden promises RECIPE CONTEST clods of soil so that those roots will be able to shriveling. Store in the refrigerator or a cold but
GREATER GOOD
In the City of Brotherly beautiful blooms all 82 develop fully. (If you’re planting parsnips, loosen frost-free area of the basement that stays close to
season long. THE GREEN EFFECT the ground to a depth of 12 to 15 inches.) 32°F and has a relative humidity of 95 percent.
Love—and beyond.
How to create a serene and Follow the guidance on the seed packet when After curing sweet potatoes, store them at
available upon request. • Lowe’s
leafy oasis—and why you 55° to 60°F in a dark, dry place. Their flavor im-
sowing, and practice some tough love on your
should proves after 2 months in storage. (continued)
seedlings; thinning will give them room to grow.
www.flowercarpet.com
• Meijer
Cover photo: sarsmis/Shutterstock. Photos, this page, clockwise from top left: kessudap/Getty Images; 38 The Old Farmer’s Almanac Garden Guide Photo: wragg/Getty Images The Old Farmer’s Almanac Garden Guide 39
2 The Old Farmer’s Almanac Garden Guide Stockfood images/Getty Images; HannamariaH/Getty Images; stocknroll/Getty Images; Pennsylvania Horticultural Society The Old Farmer’s Almanac Garden Guide 5
19GG_contents.indd 2 1/10/19 11:40 AM 005_GG19_Tessaalaar.indd 5 1/10/19 4:55 PM
ORNAMENTALS ORNAMENTALS DO-IT-YOURSELF • Rite Aid
I
f you look at any of the rooms in your home and think that one
needs a little something, chances are that what it needs is a sea-
sonal change or a plant. And maybe an additional 200 square feet, • Safeway
CONTRACTS DUE:
but I can’t help you with that.
• Sam’s Club
Plants immediately add life to your space, plus they can evoke a
sense of the upcoming season like nothing else can. To take your
plant decorating up a notch, ditch the pots and grow your home
THE greenery in these unique ways to ring in each new season.
ENDURING
GR A S S DEC. 18, 2019 • Target
SP RIN G!
A grass basket is just about the cutest Easter basket
CHARM
on the planet, but you can also use this technique in
low rectangular planters or dishes to make a living
BA SKET • Tractor Supply
table runner for the spring or as the base for flo-
ral arrangements anytime (use water picks for each
OF
MATERIALS DUE:
stem and stick them deep into the grass and soil).
PASS-ALONG If you really love
these treasures, you’ll YOU WILL NEED:
• True Value
PLANTS
DEC. 21, 2019
give them away.
basket/container HOW TO DO IT
garbage bag or other plastic 1. Line your basket with plastic and then fill it with soil.
BY STEVE BENDER to line the basket
• Walmart
2. Trim the plastic so that it’s level with the soil or just a bit above it.
soil (see “Grass Basket Tips”)
rye grass 3. Load the soil up with seed. Overseed!
spray bottle 4. Scratch and press the seeds so that they’re all in contact with the soil.
5. Spray the seeds until they’re damp. Don’t pour water on—just spray.
If you pour water onto the soil, it will wash the seeds in all different
directions and you’ll have patchy grass.
GRASS BASKET TIPS
6. Cover the top of your basket with something plastic, a plate or a
Honestly, if you can throw
ON NEWSSTANDS:
baking sheet—anything that will trap the moisture so that the seeds
seeds on dirt, you will be
will germinate. As soon as the seeds germinate (in as little as 2 days!),
successful with this.
remove the plastic and keep the grass watered, first by spraying and
There is no need to fuss then, once it’s established, by using the watering can.
about the soil. Potting soil 7. Within 5 days, you’ll have thick, tall grass that needs to be cut! Luck-
is fine, but the truth is that ily, it’s even too small a patch to require a push mower. A sharp pair of
this technique would work scissors will do the job.
FEB. 18, 2020
in anything, garden dirt
included. Just remember:
SNOWDROPS BEING When you bring in garden soil.
DIVIDED FOR SHARING
you’re also bringing in bugs. Cost: $0 to $15, depending on
what you have on hand
2 The Old Farmer’s Almanac Garden Guide Photo: Friederich Strauss/GAP Photos The Old Farmer’s Almanac Garden Guide 3 4 The Old Farmer’s Almanac Garden Guide
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COM
THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
DIGITAL: ALMANAC.C OM & S OCIAL MEDIA
AUTHENTIC CONTENT. MODERN ENVIRONMENT.
Powered by The Old Farmer’s Almanac and the Garden Guide, Almanac.com remains the authoritative resource
on factors that impact our daily lives: home & gardening advice, homemade recipes, weather predictions, astronomy
and the phases of the Moon, and more. It is the ONLY SOURCE that delivers this type of information in one place.
Maybe this is why more than 53 million people visit us time and time again.
WHO WILL SEE YOUR AD? OUR MOBILE AUDIENCE HAS INCREASED BY WHERE DO THEY
19% IN THE PAST YEAR TO RESIDE?
53users
MILLION OUR SOCIAL
annually 48 MILLION USERS 78% CHANNELS
have a powerful
(online, 1 in every 9 Americans United States reach and level
and 1 in every 10 Canadians!)
8%
of engagement—
this is a social
120 MILLION Canada community
you’ll want to be
pageviews annually
a part of.
UNITED STATES
AUDIENCE DETAIL:
South:
37% 1.6 MILLION
61% 39% West:
Female Male
24% 101K
OUR BRAND MAY BE Midwest:
22%
CENTURIES OLD, BUT OUR
COMMUNITY IS NOT. 70K
28% Age
34% Northeast:
17%
Age 18–3435–54
28K
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COM
THE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
LEVER AGING OUR DIGITAL AS SET S: STANDARD OPTIONS
STRATEGIC TARGETING OUTPERFORMS “SET IT AND FORGET IT” AD PLACEMENTS.
We get it. You can buy more impressions for a dollar when you work with a programmatic network.
But every marketer knows that the best marketing campaign is diversified and
includes strategic approaches to talk directly to your future customer. That is where we come in.
Yes, we have banner ads and newsletter sponsorships that act as the ideal introductory package or the
foundation for a more seasoned digital ad campaign. However, what we specialize in is integrating your
product/brand within some of our most powerful digital tools not commonly found on the Internet.
RUN OF SITE & NEWSLETTERS
TAKEOVERS C ompanion (6x /week)
• 3 standard ad units •N early 300,000
•R OS ads: Minimum of subscribers
200,000 impressions a month •N ewsletter Sponsorship
are recommended for an (300 × 250 premium
effective share of voice. placement) or native ad
(image, text, link)
F ocus
•N early 300,000
subscribers
•D edicated to the
advertiser
S hoppe
• 100,000 subscribers
• I deal for encouraging
purchase of a product
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COMTHE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
LEVER AGING OUR DIGITAL AS SET S: CUSTOM OPTIONS
We work closely with each advertiser to develop a campaign specific
to their needs. Why? Because we can . . . and it works.
CONTENT SPONSORSHIP SOCIAL MEDIA PACKAGES TRIGGER PROGRAMS
PACKAGES We are equipped to run a custom & DEALER LOCATORS
FULLY
Select from popular Almanac articles social media campaign on our Timing is key to a successful marketing
social platforms. Opportunities are CUSTOMIZED
that align with your product/brand message. We have a number of tools on
or ask our editorial team to develop limited and available for select our site that deliver timely information Want to reach
a custom article on a topic that will product categories. depending on the user’s geography. the Almanac
complement your brand. Whether it is the first frost date or audience but
We wrap your brand around the upcoming weather events, the tool need something
article on the website along with can deliver to the user a specific not mentioned
all of the promotional elements used to message about your product (including here? Our team
drive audiences to the article and promoting the local area dealer!). will brainstorm
your website. custom solutions
for your next
digital marketing
campaign with us.
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COMTHE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
LEVER AGING OUR DIGITAL AS SET S:
E X TR A ! MONTHLY DIGITAL MAG A ZINE
EXTRA! is a monthly digital publication with an average of 19,000 readers per month with content exclusively from
The Old Farmer’s Almanac. EXTRA! provides advertisers the best of two worlds: the convenience and interactive experience of a website,
PLUS the high-impact, professionally designed environment of a magazine. Your brand stands out with a full-page ad in the front
of EXTRA! before the Table of Contents. Your interactive ad connects directly to your site.
HUSBANDRY
GARDENING
Love Talk for Pigs
Occasionally, while perusing past editions of the
Boltonia asteroides
‘Snowbank’ produces
Almanac, we find timeless advice that bears—or begs for—repeating,
a profusion of such as this from 1987.
daisylike f lowers.
PHOTO: TAXZI/GETTY IMAGESZZ
FOOD
Keep the Color
Coming
As the season comes to a close for most annuals,
this trio of perennials prepares to show off.
PHOTO: ONLINEPLANTGUIDE.COM
Tesselaar FP GG ad_Layout 1 1/11/16 3:07 PM Page 1
Autumn Apple
Recipes
It’s prime time to harvest apples, and we’ve got some delicious
ideas for using fall’s favorite fruit. Beyond the classic pie,
apples are delicious in everything from breakfast to snacks to dinner.
Try these mouthwatering recipes, and we’re sure you’ll agree
that autum is the most wonderful time of the year.
L I V I N G N AT U R A L LY
PHOTO: HIRKOPHOTO/GETTY IMAGES
The easy-care rose!
• The original environmentally-friendly rose
• No spraying or fussy pruning required
• Non-stop blooms from early summer to late autumn
• Glossy green foliage adds interest in eary spring
• Ask for Flower Carpet, the Rose in the Pink Pot®
The Beauty of
Gleaning
PHOTO: MOISSEYEV/GETTY IMAGES
www.flowercarpet.com
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COMTHE OLD FARMER’S ALMANAC MEDIA GROUP MEDIA KIT 2 0 2 0 – 2 0 2 1
BR AND AND PRODUCT LICENSING
Did you know that The Old Farmer’s Almanac brand and suite of products are available for licensing to select companies?
The Old Farmer’s Almanac is one of the longest-lasting brands in the country. Throughout our 228-year history,
we’ve maintained our relevancy while staying true to our core. As a result, we continue to be one of the most trusted
brands in the country, and our products remain sought after by consumers nationwide.
227
BRAND LICENSING PRODUCT
By licensing The Old LICENSING
BE
RO
N
LI
NJ
S
BE
R
Farmer’s Almanac brand
K
A
M N T
A
IN A B. OM
FR
There is no need to
TH
for your product, you are reinvent the wheel: License
FUN FAC T S
earning instant credibility content and products from 2020 ®
THE OLD FARMER’S ALMANAC
WEATHER
in the marketplace. We The Old Farmer’s Almanac JOURNAL
work with companies and to fulfill your content PART DIARY
PART INFORMATION SOURCE
products that share the marketing needs. (Our COMPLIMENTS OF
2018-2019
“USEFUL, WITH A PLEASANT DEGREE OF HUMOR” • ALMANAC.COM
ALSO FEATURING ASTRONOMICAL TABLES, TIDES, HOLIDAYS, ECLIPSES, ETC.
“USEFUL, WITH A PLEASANT DEGREE OF HUMOR” • ALMANAC.COM
ALSO FEATURING ASTRONOMICAL TABLES, TIDES, HOLIDAYS, ECLIPSES, ETC.
NO.
NO.
226 226
values of The Old Farmer’s products also make great
SPR
ING
SPR
ING
SU
MMER
SU
MMER
Almanac. And we can
THE
giveaways/gifts/incentives
THE
OLD OLD
M E R'SR M E R'
FAR FA S
support your licensed for your audience.) AL
20182018
2019 BOYS TOWN 2019 Weather Journal 1
A C
LM
M A NA A NAC
products with a custom ROB
E R T B . T H O M A SR O B
R T B. T H O M A
S
Content includes but is
E
FOUNDED IN
FOUNDED IN
1792 1792
promotional package to
not limited to:
provide you with immediate
WINTER
WINTER
AUTUMN
AUTUMN
W E A T H E R F OW REEACATSHTESR F O R E C A S T S
• Astronomy
FOR 18 REGIONS OF THE UNITED STATES
FOR 18 REGIONS OF THE UNITED STATES
product awareness. S U N, M O O N, S T A R S, A N D P L A N E T S
S U N, M O O N, S T A R S, A N D P L A N E T S
• Gardening advice
• Recipes
•H arvesting (seed-saving, The Old Farmer’s Almanac: 365 Fun Days is
our new interest-driven workbook series designed
pickling/canning)
to help children develop habits of learning and
cultivate their curiosity about the wider world around
them, all while having fun. Like our current Old Farmer’s
P
Almanac for Kids series, the 365 Fun Days series contains
• Household tips
a wide coverage of topics in combination with a variety of
activities, such as coloring, crossword puzzles, arts and
crafts, and much more. With a progress chart and daily
activities, your child will learn and be entertained all
• History and lore
year-round.
The Old Farmer’s Almanac: 365 Fun Days is
our new interest-driven workbook series designed
• Content for children
THE OLD FARMER’S
The old farmer’s almanac to help children develop habits of learning and
ALMANAC
The cultivate their curiosity about the wider world around
them, all while having fun. Like our current Old Farmer’s
K
Almanac for Kids series, the 365 Fun Days series contains
a wide coverage of topics in combination with a variety of
We’ve been around for
The Gift of GARDENING
activities, such as coloring, crossword puzzles, arts and
crafts, and much more. With a progress chart and daily
activities, your child will learn and be entertained all
year-round.
228 years, so, yes, we To planthavea garden,
is to believe in tomorrow.
a whole lot more content www.sellerspublishing.com
U.S. $10.95 / Canada $12.95
to license than this!
THE ORIGINAL FARMER'S ALMANAC • ALMANAC.COMYou can also read
