Power 30 Who made the cut this year? - POWER 30 - AWS

 
 
Power 30 Who made the cut this year? - POWER 30 - AWS
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   Who made the
   cut this year?
Power 30 Who made the cut this year? - POWER 30 - AWS
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                                                                                                                                                               “February was a pretty quiet time in the       the partnership with BlockTexx forms just        million investment in a systems overhaul.
                                                                                                                                                               market so it enabled us to spend a lot of      one pillar of the sustainability strategy for    “We know we need a new model, we know
                                                                                                                                                               money at that time and get a very, very        the business. “We’re not looking at it like      we need a new future.”
                                                                                                                                                               good reach,” Hard says.                        a trial. We’re launching with BlockTexx

           The
                                                                                                                                                                  The campaign reached 2.58 million           and then refining and taking learnings

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                                                                                                                                                               unique women across Instagram and              to improve volumes with them. Launch-                 Peter Alexander
                                                                                                                                                               Facebook. It was delivered to one in three     ing shortly in the seven capital cities will           PETER ALEXANDER FOUNDER
                                                                                                                                                               women active on social media and one in        be denim amnesty bins and we’ll take                   In a volatile retail climate, lifestyle
                                                                                                                                                               five women in Australia. Through that,         learnings and apply it to scale to all stores.   retailer Peter Alexander continues to be
                                                                                                                                                               Only For Women had 3.7 million inter-          Customers can return denim to our stores         a consistent performer. The brand is well
                                                                                                                                                               actions and a reach of 781,000 unique          from any brand and they’ll be rewarded           ahead of plans to deliver in excess of $250
                                                                                                                                                               women between 18 and 24. According             for returning with a voucher. We’re also         million in annual sales by fiscal 2020. This
                                                                                                                                                               to Hard, the result was a 23% increase in      putting plans in place to eliminate plastic      year, it delivered record half year sales of
                                                                                                                                                               revenue on the site and most importanly        bags and installing LED lighting,” he says.      $130.4 million, up 14.1% on 1H18. Part
 These are this year’s most                                                                                                                                    a foot into the younger women’s market.
                                                                                                                                                               “It is important to innovate and try new
                                                                                                                                                                                                                                                               of Solomon Lew’s Premier Retail Group,
                                                                                                                                                                                                                                                               the brand opened five new stores and con-
 influential fashion leaders.
                                                                                                                                                                                                              7
                                                                                                                                                               ideas to test the waters,” she says.                Clare Press                                 tinued the expansion of its plus size and
                                                                                                                                                                                                                   VOGUE AUSTRALIA SUSTAINABILITY              children’s sleepwear lines. It also contin-
                                                                                                                                                                                                                   EDITOR-AT-LARGE                             ued to deliver significant online sales

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                                                                                                                                                                    Michael Gazal                             “Many of the conversations over the com-         growth, vowing to grow investment
                                                                                                                                                                     GAZAL CORPORATION                        ing days will be about the climate crisis        in the channel. “You have to be
                                                                                                                                                                     EXECUTIVE DIRECTOR                       reaching crunch point,” Clare Press said as      flexible and understand the ever-
                                                                                                                                                               This year, PVH Corp made a long-awaited        she crossed to a panel of experts at the 2019    changing environment of the fash-
                                                                                                                                                               strike on Australia’s Gazal Corporation.       Copenhagen Fashion Summit. Press’ in-            ion industry,” Alexander says. “The

                1                                               2
                       Rod Levis                                     Richard Facioni                            to leverage Catch’s infrastructure across      Executive director Michael Gazal, who          fluence in the sustainability space extends      landscape has changed so dramati-
                      CUE CLOTHING CO-FOUNDER                        ALCEON RETAIL GROUP                        the entire network of brands. “We are ex-      owns almost 40% of the company, was            well beyond Australian shores, sitting on        cally since I started.”
                      A commitment to local manufactur-              EXECUTIVE DIRECTOR                         cited to work with the Catch team and          the biggest winner in the meteoric deal        Copenhagen Fashion Week’s Sustainabil-
                ing allows his business to place new designs    Alceon Retail Group executive director          look forward to leveraging our capabili-       with the US giant. Most of Gazal’s reve-       ity Advisory Board and contributing to in-

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                into stores within three to five weeks. And     Richard Facioni has a number of brands          ties to grow the business and accelerate       nue is extracted through its joint venture     ternational forums such as Global Fashion                  Michael Hardwick
                after 50 years of supporting Australian         in the investment portfolio: but it’s retail,   the customer-driven, omnichannel ini-          with PVH, PVH Brands Australia – on-           Agenda. As an advocate for the circular                    COTTON ON GROUP CFO
                makers, founder Rod Levis was formally          particularly fashion retail, that has cap-      tiatives across Kmart and Target,” Bailey      selling its Tommy Hilfiger, Calvin Klein,      economy and CSR,                                           In May, Cotton On Group CFO
                recognised in this year’s Queen’s Birth-        tured the industry’s attention. The invest-     says. “This will further drive best practice   Van Heusen, Pierre Cardin, Trent Nathan        she also presents a                              Michael Hardwick flew to Amsterdam on
                day Honours List. Levis was awarded an          ment firm has fast become one of the big-       in supply chain, fulfilment and online ex-     and Fred Bracks brands in Australia. The       regular podcast se-                              an important mission. It was green in pur-
                AM, a Member of the Order of Austra-            gest apparel groups in the country, with        ecution across our brands, including op-       aggregate net purchase price for the deal,     ries called ‘Ward-                               pose - but not the type the city is normally
                lia, for his significant service to the fash-   Noni B, Specialty Fashion Group, Pretty         portunities for Target to secure online ful-   which included approximately 78% of            robe Crisis’, fea-                               associated with. He was there to accept
                ion retail and manufacturing industry, as       Girl Fashion Group, Ezibuy and Pumpkin          filment capacity and productivity benefits.    Gazal shares, was A$124 million. PVH           turing the likes of                              an award for ‘Responsible Retailer Initia-
                well as the community. It all started in        Patch all acquisitions. This year, Facioni      Catch will also benefit from the support       already owned 22% of Gazal’s shares with       Ellen MacArthur,                                 tive of The Year’ at the World Retail Con-
                1968, when Levis and his team introduced        cast the net further afield with a major-       of Kmart Group’s scale and capabilities to     PVH Corp CEO Emanuel Chirico prais-            Livia Firth, Roland                              gress. The Group’s green credentials were
                trend-driven and fashion forward designs        ity buyout of designer womenswear label         drive its continued growth.”                   ing local management. “PVH currently –         Mouret and Rosa-                                 recognised on the international stage, with
                to Sydney. Still Australian owned by Le-        Ginger & Smart. “This is a strategic move                                                      and for many years – has had a successful      rio Dawson.                                      its sustainable cotton program in Kenya
                vis and his family, Cue is the largest local    to continue to diversify our portfolio and                                                     business relationship with our Australian                                                       the most notable achievement. Since its

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                manufacturer of fashion in Australia and        invest in highly desirable retail brands,”           Rebecca Hard                              partners. Gazal has enhanced the market                                                         inception, the program has been the cata-

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                is accredited with Ethical Clothing Austra-     he says. “We plan to grow the business,               SUSSAN GM                                position of our brands in Australia and             Ian Moir                                    lyst for major economic activity in the re-
                lia. “This honour has come as a complete        both online and through physical stores.              How can a                                New Zealand and we believe the region                 WOOLWORTHS (SOUTH AFRICA) CEO             gion, with the Kenyan Government now
                surprise naturally,” he says. “I am not sure    [Founders] Alexandra and Genevieve              heritage womens-                               continues to offer significant growth over            It’s been a mixed year for Woolworths     announcing plans to replicate the model
                why my nomination was successful – but I        bring notable management and design             wear brand like                                the next five years.”                          CEO Ian Moir. In February, local subsid-         nationally. It launched with only 15 farm-
                am both honoured and proud. The award           calibre and we look forward to working          Sussan,      which                                                                            iary Country Road Group reported total           ers in 2014 and today has more than 2,500
                strengthens my resolve to retain as much of     together.”                                      attracts 75% of                                                                               sales growth of 2.3% for the half year to        farmers engaged and 10,000 to be sup-

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                our production locally as feasible.”                                                            overall sales from                                  Sacha Laing                               December 30. The Group credited margin           ported by 2020. “Over the last 27 years, we
                                                                                                                560,000 members,                                     GENERAL PANTS CEO                        growth to a strong focus around full-priced      have developed our business through be-

                                                                3
                                                                     Ian Bailey                                 move into the                                        As the industry pushes towards a         sales, as well as good inventory manage-         ing resourceful and finding a better way,”
                                                                     KMART GROUP MD                             future without                                 more sustainable future, one streetwear        ment. Sales grew 0.5% on a like-for-like         he says. “We’re committed to conducting
                                                                     In June, Wesfarmers announced it           alienating its ex-                             chain is promoting the ultimate solu-          basis, with gross profit margin up 0.3%          business ethically and sustainably.”
                                                                would acquire Australian eCommerce              isting customer                                tion: a circular economy with customer         to 64%. The picture was much bleaker for
                                                                group Catch for $230 million. While             base? For Rebecca Hard, the answer is a        rewards. General Pants CEO Sacha La-           its most recent acquisition David Jones,

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                                                                the business will continue to operate as        creative revitalisation backed by a digital-   ing commenced a trial this year with           however. In the second writedown since its                Christine Centenera
                                                                an independent unit, it will be overseen        first marketing strategy. The brand un-        full-circle fashion waste solution firm        $2.2 billion purchase in 2014, its value was              WARDROBE NYC CO-FOUNDER
                                                                by Kmart Group MD Ian Bailey. Com-              leashed a directional winter strategy in       BlockTexx. The Sydney-based business           reduced to $985 million this year. Blam-                  Long-known for her reputation
                                                                bined with his stewardship of discount          February, underpinned by its ‘Only For         uses a process called separation of fabric     ing “unprecedented” economic pressures           as a global style force – centrally through
                                                                department stores Myer and David Jones,         Women’ campaign. The creative featured         technology (SOFT) to break down poly-          for the move, Moir vowed a comeback was          her work with Vogue Australia – Centen-
                                                                this makes him a serious operator in the        high-end editorial looks, communicated         cotton textiles into raw materials to be re-   still on the cards following a $200 million      era has added retail disrupter to her re-
                                                                value space. In fact, Bailey says he aims       digitally and via an in-store campaign.        purposed in various industries. Laing says     overhaul of its Sydney flagship and a $350       sume. Her fashion venture with designer
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             Josh Goot, Wardrobe NYC is becoming                      Peter Mitchley-Hughes                                                                     Sydney with an opening speech delivered           after years of stewardship under CEO Raju     as Yd, Connor, Johnny Big and Tarocash.
             a pioneer in the direct-to-consumer re-                   POLITIX MD                                                                               by industry powerbroker Naomi Milgrom.            Vuppalapati. The brand, backed by the         Under Novis’ leadership, the brand house
             tail model. Designed in NYC and made                      There’s a lot to be said for a pow-                                                      Born in Kyoto, Japan, Akira arrived and           private equity arm of LVMH, was looking       continues to deliver with TFG looking at
             in Italy, Wardrobe NYC produces small          er team – and with the support of recent                                                            introduced his signature East–West fusion.        to go under the hammer for as much as         double-digit toppling growth this year.
             collections throughout the year in packs       hires, Politix MD Peter Mitchley-Hughes                                                             Manipulation of fabric, form and distinctive      $500 million. The Singapore-based L Cat-      “Retailers that have not reinvented them-
             of around four and eight pieces, ranging       is playing a solid game. Since joining the                                                          ‘fold’ design elements have captivated fash-      terton Asia brought in investment bank        selves and made sure their product is right
             from $500 to $3000 in price. The re-           business, he has focussed on ensuring its                                                           ion audiences around the world. “One can          Goldman Sachs to look for buyers and run      aren’t going to do well,” he says. Retail Ap-
             leases are themed - streetwear, tailoring,     end-to-end supply chain is fit for purpose.                                                         come and one can go and it could happen           an auction for the Adelaide-based compa-      parel Group operates around 400 stores
             denim - and produced in limited quan-          “I am driving the team very hard towards                                                            very quickly,” he says. “So actually having       ny later this year. Vuppalapati scaled the    nationally, as well as eCommerce plat-
             tities as a rebuke to the industry’s con-      a dynamic fashion model for men,” he                                                                a solid business for more than two decades        business to around 50 retail shopfronts,      forms and activewear label Rockwear.
             sumption cycle. “Our experience in the         says. “We’ve worked hard to create an ef-        Your Fit and Follow the Brand features.            for me is actually a thing that I feel that I’m   including outlets in New York, London,
             industry has led us to think about a bet-      ficient supply chain which goes from de-         The Iconic has achieved over two million           proud of.” He attributes his lengthy time in      New Zealand and Scandinavia and 500

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             ter and more egalitarian way to practice       sign to stores in less than 90 days, and our     mobile app downloads, making it the most           the industry to his rejection of trend-driven     department stores. R.M. Williams’ sales                  Theo Onisforou
             the elements of design and communica-          repeats will happen in 40-50 days. We are        downloaded fashion app in Australia, and           designs and instead focussing on timeless         have been growing thanks to his global                    THE INTERSECTION FOUNDER
             tion that we love, and at the same time,       constantly challenging the way we work.”         receives 13 million online visits per month.       pieces. “We believe in slower fashion rather      push, coming in at $142 million last finan-               “The great threat to Australian
             improve the business model so that it’s        Backed by head of creative and design            The Iconic’s mobile-first strategy continues       than faster fashion,” he says.                    cial year. That was up from $126 million      fashion retail is the homogeneous chain
             more efficient and less wasteful.”             Paul Burden and head of marketing Rich-          to hit new targets, with seven out of every                                                          in 2017. “We wanted to be sure we’re being    stores trying to sell a $100 disposable gar-
                                                            ard Dalke, the trio are also refreshing the      10 visits to the site via mobile. The Iconic                                                         deliberate and not too quick – do it prop-    ment. They want everyone around the
                                                            brand with a modern fashion edge. “Suit-         offers a range of delivery options and made                                                          erly,” he says of the brand’s growth. “This   world to buy the same garment at that
                                                            ing is actually about 30% of our business.       history last month for unleashing drone                                                              brand deserves that respect.”                 price point. From my point of view, I am
                                                            Casual is growing and really establishing        deliveries across Canberra. “At The Iconic                                                                                                         repulsed by homogenous fashion, but it’s
                                                            itself as a big part of our business. Most       we learn, build and test features based on                                                                                                         a reality you can’t stop and it’s here. The

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                                                            people don’t go to the office or to events       what our customers tell us,” Ghani says.                                                                       Elizabeth Abegg                     main reason why we are at The Intersec-
                                                            in a suit and tie anymore, it’s now a mix of     “The need for urgent delivery is something                                                                       SPELL & THE GYPSY COLLECTIVE      tion is that we aren’t competing with H &
                                                            different styles,” he says.                      most people can relate to. Drone deliv-                                                                          – CO-FOUNDER                      M and the Zaras.” For close to 20 years,
                                                                                                             ery will be an incredible solution for life’s                                                        It’s situated outside the fashion capitals    The Intersection founder Theo Onisforou
                                                                                                             tricky situations,” she says.                                                                        of Melbourne and Sydney. But for By-          has leased his Paddington precinct to lo-

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                                                                      Stella Smith Stevens                                                                                                                        ron-based Spell & The Gypsy Collective,       cal designers and independent labels only.

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                                                                       COUNTRY ROAD MENSWEAR                                                                              Mark Teperson                           which draws 80% of its revenue via direct-    Situated in the heart of Sydney’s style

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                                                                       DESIGNER                                        Daniel Agostinelli                                  ACCENT GROUP CDO                       to-consumer sales, it’s possible to run a     district, it houses brands such as Bassike,
                                                            It’s no secret Country Road has a sweep-                    ACCENT GROUP CEO                                   There’s a reason Accent Group          profitable business and stay true to your     Dion Lee and Ginger & Smart. Onisfo-
                                                            ing sustainability strategy in place, with a                Another financial year. Another         CDO Mark Teperson receives so many                roots. “From our factories to our manu-       rou is a strong advocate for local design-
                                                            time-bound target to make each product           record result. Accent Group reported a             industry accolades: when it comes to digi-        facturing methods to our everyday foot-       ers, with an Australian Fashion Walk Of
                                                            more sustainable by 2020. It’s also design-      22.5% increase in statutory net profit to          tal, he’s the best in the business. Digital       print here in Byron Bay, our vision is to     Fame recognising leading lights.
                                                            ers such as Stella Smith Stevens who are         $53.9 million for fiscal 2019, with earnings       group sales grew 93% during fiscal 2019           continue to create beautiful garments that
                                                            translating these targets into reality. “In-     increasing 22.5% to $108.9 million. Ac-            and are on track to achieve 20% digital           also inspire change towards truly sustain-

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                                                            ternationally our industry is making mas-        cent Group CEO Daniel Agostinelli said             sales within the next three years. A range        able fashion,” Abegg says. The brand’s bo-               Nelson Mair
                                                            sive strides in improving our production         new store formats, reduced discounting             of new initiatives were implemented this          hemian designs have attracted a cult celeb-               LUXURY RETAIL GROUP DIRECTOR
                                                            practises,” she says. “Country Road has          and surging online sales helped deliver the        year, including new websites launched for         rity following, which includes Alessandra                 While middle-market retailers

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                      Daniel Bracken                        made a commitment to ensure all products         result. “Our retail business continues to go       Subtype, The Trybe and Vans NZ and                Ambrosio, Elsa Pataky, Jessica Alba and       struggle to combat sluggish conditions,
                       MICHAEL HILL CEO                     have a sustainable attribute by 2020. We         from strength to strength. We continue to          the rollout of endless aisle and same day         Chrissy Teigen. It started as many Austra-    the luxury category continues to grow. In
                       This year, jewellery chain Mi-       feel passionately that denim is an area of       evolve our in-store design and [introduce]         delivery. Today, the profitability of the         lian fashion brands do: with a market stall   recent years, Luxury Retail Group has ex-
             chael Hill revealed it underpaid staff by      focus within our brand that needs to lead        new customer experience elements includ-           digital channel continues to grow and is          selling hand-made wares.                      panded the local footprint of brands such
             as much as $25 million over the past six       the way.” This includes the introduction         ing shoe cleaning, monogramming services           now equivalent to the profitability rate of                                                     as Furla and Folli Follie before handing
             years, joining a list of companies to admit    of its mainline denim which uses Refibra         and permanent DJ booths in the Platypus            stores. The integrated inventory model,                                                         back the profitable businesses to their par-

                                                                                                                                                                                                                  21
             wage discrepancies. But it was the action      (recycled cotton scraps and wood pulp)           megastores. TAF has commenced the roll-            enabled through click-and-collect, click-                   Gary Novis                          ent companies. It has a number of premium
             taken by freshly appointed CEO Daniel          and green label wash which uses 35L wa-          out of MyFIT 3D, the latest foot scanning          and-dispatch and endless aisle, provides                   RETAIL APPAREL GROUP CEO             brands in its portfolio, including Sneaker-
             Bracken that deserves recognition. It was      ter (compared to average 70L) per pair of        technology that scans a customer’s foot and        customers access to Accent’s entire inven-                 Retail Apparel Group CEO             boy, Balenciaga and Mulberry. The luxury
             he who instigated an initial review of store   jean. Country Road is also working with          delivers real-time product recommenda-             tory base. So what’s next for Teperson and        Gary Novis is delivering for new owners       retailing industry has grown at a rapid pace
             staff contracts and found “non-compli-         other bodies such as the Better Cotton Ini-      tions.” The Group is one to watch in 2020:         his league of digital innovators? Growth          The Foschini Group (TFG). It bought out       over the past five years, with revenue grow-
             ance” with the applicable award rates. The     tiative to include more sustainable fabrics      it has plans to roll out a new footwear con-       will be driven through continuing to              the menswear retailer for $302 million        ing an annualised 10.2% over the five years
             historic misapplication of the retail award    and treatments in ranges.                        cept, Pivot, aimed at providing value-con-         evolve its 17 brand websites, improving           two years ago, snapping up brands such        through 2017-18 to $2.1 billion.
             had been unerring for six years – with                                                          scious families with branded goods.                customer experience on digital platforms
             Bracken taking immediate action to recti-                                                                                                          and better targeting customers by leverag-

                                                            15                                                                                                                                                                                                  24
             fy the oversight. A more detailed review by              Zoe Ghani                                                                                 ing a 4.8 million strong database and new                                                                  Mark Baartse

                                                                                                             17
             auditors PricewaterhouseCoopers is being                  THE ICONIC CTO                                  Akira Isogawa                            web-based, AI-driven CRM technology.                                                                       SHOWPO CMO
             undertaken “with urgency” to determine                    She was hired in September 2015                 AKIRA ISOGAWA FOUNDER                                                                                                                               With over three million social
             exactly how much each worker is owed.          as director of product - and just three years              Proving longevity exists in design-                                                                                                      media followers, Showpo makes millions

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             “We have self-discovered this issue, we’re     later, Zoe Ghani was promoted as CTO             er fashion, Akira Isogawa has a career span-                 Raju Vuppalapati                                                                      in revenue via search, Facebook, email
             going to resolve this matter as a priority,    of The Iconic. Since her appointment, the        ning over 25 years. In fact, at the turn of last           R.M. WILLIAMS CEO                                                                       and other digital channels. Baartse, who
             we’re going to pay affected team members       etailer has pioneered a number of technolo-      year his work was celebrated in an exclusive               In May, iconic Australian boot-                                                         has led the brand’s marketing strategy since
             what is owed to them,” Bracken says.           gy innovations such as Snap To Shop, Find        exhibition at the Powerhouse Museum in             maker R.M. Williams was placed for sale                                                         2016, has enacted a range of digital initiatives
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             to almost double Showpo’s sales in 12                       Blake Williams                        and that our clients wanted, all of a sudden
             months. “The team has done a lot of work                     AUSTRALIAN FASHION LABELS CEO        had massive visibility,” she says. “They were
             over the last few years on the complete                      There are many reasons Aus-          on Net-A-Porter, ShopBop, delivery was
             customer journey, from our increasingly           tralian Fashion Labels CEO Blake Wil-           free to door, it gave us massive restrictions
             heavy investment in artificial intelligence       liams could be recognised for leading the       with margin.” And so commenced another
             to our deep focus on the customer experi-         group. It’s his knack for cracking the Chi-     overhaul: discovering niche designer brands
             ence,” he says. “We now have AI solutions         nese market which lands him in the Power        which aligned with the Husk customer.
             behind our CRM, search, social and visual         30 this year. The brand house, which in-        “The discovery brands also allowed us to
             merchandising. Despite the hype of AI, we         cludes labels Keepsake and C/Meo Collec-        protect our margins because those brands
             are still seeing the need for more people. It’s   tive, has seen revenue in China grow from       weren’t easily shoppable online, so we could
             exciting to expand the team across a range        zero to $7 million in four years. It is now     deliver them when we wanted to at the price
             of areas including brand, CRM, social and         stocked in 300 retail stores and doing cross    we needed to and protect the bottom line in
             digital,” he says.                                border eCommerce from Hong Kong. It’s           the business,” she says.
                                                               no easy feat either. “There’s a lot of bu-
                                                               reaucracy and

             25                                                                                                29
                        Sally Lennox                           a lot of licenses                                         Angela Langmann
                        TARGET AUSTRALIA HEAD                  involved,” he                                              AMAZON FASHION AUSTRALIA GM
                        OF DIGITAL EXPERIENCE                  says. “This is to                                          Australian shoppers love to
             At a 2018 strategy day for Wesfarmers,            enable you both                                 shop local brands, according to analysis
             legendary department stores CEO Guy               to trade and to                                 by Amazon Fashion Australia GM Angela
             Russo praised the steady progress in Tar-         hold an internet                                Langmann. Langmann has been push-
             get’s online business. In addition to a cen-      content provider                                ing for greater representation of domestic       C

             tral distribution centre to pick, pack and        license, which                                  labels on the international platform and         M
             ship orders to customers, it was reducing         you have to have                                says local markets are a great place to find
             delivery times to customers through in-           before you can                                  Australian brands. “We’re known for be-          Y

             store fulfilment of digital purchases. For        even have an                                    ing a tech company, but what’s interesting      CM

             head of digital experience Sally Lennox,          internet web ad-                                is that we have some very low-tech, grass
                                                                                                                                                               MY
             it was about progressively rolling out the        dress beyond the                                roots way of finding brands,” she says. “So
             service to stores rather than a blanket so-       Great Wall of China. That takes six to nine     alongside looking at the data, we also go to    CY

             lution nationally. “We started very slowly        months to secure, so it’s all about work-       local markets, and just see what’s trending     CMY

             - you don’t need to turn on every single          ing within the challenges of that market.”      there. Paddington Markets is a great place
             store to begin with.” It is just one pillar in    It has paid off, with 20% of users logging      to go, some great Australian brands have         K

             a full turnaround strategy for the discount       in from a Chinese language computer to          their roots there.” In 2017, she attended
             department store, which is using loyalty          access the company’s online store BNKR.         the Finders Keepers Market and sourced
             data to drive a customer-led omnichannel                                                          headwear brand Will and Bear for the
             strategy. How far can the data drill down?                                                        Amazon platform.

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             It knows the average Target customer is                     Kirrily Johnston
             a mother who spends 15 minutes in the                        HUSK CREATIVE DIRECTOR

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             store and is most likely to shop for (in or-                 How do you reinvent a boutique                 Emily Rice
             der) her home, kids and, finally, for herself.    brand with over two decades of trade, with-               PETA AUSTRALIA OUTREACH
                                                               out disrupting loyal customers? That was                  AND PARTNERSHIPS LIAISON
                                                               the question facing creative director Kirrily   In a year when Prada Group ditched

             26
                        Shane Fallscheer                       Johnston, when she designed her first full      fur and the issue of animal welfare
                        LOVISA MANAGING DIRECTOR               collection for the brand in autumn 2017.        reached headlines, Emily Rice ensured
                        Despite describing fiscal 2019 as      Fast forward to today and her directional       the movement hit local shores too. Fol-
             one of the most difficult trading periods         designs now contribute 60% of revenue,          lowing a PETA video exposé, Austra-
             in recent times, Lovisa managing director         fusing the brand’s rich tapestry of influenc-   lian Fashion Labels and One Teaspoon
             Shane Fallscheer still delivered a solid re-      ers with a modern aesthetic. “The biggest       both confirmed cashmere would not ap-
             sult. Revenue was up 15.3% year on year           challenge for Husk was online because the       pear in future collections. The decision
             to $250.3 million, bolstered by the addi-         well-known brands that we’d been heroing        came after PETA provided the Austra-
             tion of 64 new stores throughout the year.                                                        lian businesses with video footage of the
             While same store sales were down 0.5%,                                                            killing of cashmere goats in China and
             Fallscheer says softer trading conditions in                                                      Mongolia, which produce 90% of the
             the first half and the lack of major trends                                                       world’s cashmere. “By committing to
             in the fashion jewellery space dented the                                                         policies banning cashmere from future
             result. Lovisa draws the majority of its                                                          collections, both Australian Fashion
             revenue from Australia, which has 154 lo-                                                         Labels and One Teaspoon have made
             cations, with a move into the US market                                                           not only a compassionate decision but
             currently sitting at 28 stores in California,                                                     also a savvy business move,” Small says.
             Texas, Florida and Illinois. Lovisa report-                                                          “Nowadays, consumers are looking to
             ed a 2.8% in earnings before interest and                                                         buy from ethical brands that are kind to
             tax to $52.5 million.                                                                             animals – and the planet.” ■
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