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Holland Herald
MEDIA KIT 2020
Holland Herald Holland Herald Holland Herald Holland Herald Holland Herald Holland Herald
Holland Herald
Holland Herald
Holland Herald
Holland Herald
Holland Herald
Holland Herald
YOUR COPY TO KEEP SEPTEMBER 2019 JULY 2019
YOUR COPY TO KEEP NOVEMBER 2018 YOUR COPY TO KEEP JUNE 2019 YOUR COPY TO KEEP FEBRUARY 2019 YOUR COPY TO KEEP YOUR COPY TO KEEP MARCH 2019
SEPTEMBER 2019
NOVEMBER 2018
FEBRUARY 2019
MARCH 2019
JUNE 2019
JULY 2019
Crush It Smash It Spice It Up
Fly Away Colour Your World Spice
Dare It Up
To Pioneer Power Of Women
Discover the Hot Spots
DareofDevil
Istanbul and Milan Discover the Hot Spots
Trigger Your Taste Buds In Vietnam’s Hô.i An Anthony Fokker: From To Aircraft Tycoon Toof Istanbul
Water and
TheirMilan Lessons In Life By Paralympic Champion Bibian Mentel
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Love Game: With Tennis Player Kiki Bertens In The Hague
holland-herald.com
holland-herald.com
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Magic In India: A Fairy-Tale Journey To Jodhpur How The Dutch Learned Make Friend
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The Joy Of Cooking: Top Chef Daniela Soto-Innes In Manhattan Fashion MogulCorners
The Hidden Olcay Gulsen Makes
Of Booming Her Mark
Shanghai Meet Harvard’s Rockstar Professor Anita Elberse
Check Out Penang’s Pristine Beaches, Rainforest And Cultural Gems Get Set For The World’s Most Boldly Hued Neighbourhoods Fashion
Sweet Home Mogul
Chicago: Olcay
Plan The Gulsen
Perfect TripMakes
To TheHer MarkMetropolis
Bustling
Holland Herald Holland Herald
Holland Herald
Holland Herald
OCTOBER 2018 YOUR COPY TO KEEP JANUARY 2019
YOUR COPY TO KEEP
OCTOBER 2018
JANUARY 2019
Picture It Hot List Issue 2019
The Eternal Magic Of Delft Blue The Ultimate Travel Spots: From Austin To Beijing
holland-herald.com
holland-herald.com
Costa Brava: Road Trip Across Its True Gems In Paris With King Of Conscious Couture Ronald Van Der Kemp
Welcome
on Board
Holland Herald | MEDIA KIT 2020 2
About
At KLM, we believe that we can make a difference by creating memorable
experiences for our customers. This is in our DNA. KLM’s genuine attention to our
customers makes them feel recognised, at ease, comfortable and touched.
R
Founded 35.1 Leading Brand
in 1919 million airline alignment
KLM is the oldest airline passengers fly KLM is the biggest European KLM and Holland Herald
in the world. KLM annually. airline flying to Asia, North are globally-respected,
America and the Middle East. award-winning* brands.
*Winner World Travel Awards, 6 Webby Awards, the Grand Spin Award, Grand Prix Content Marketing Award.
KLM was named the most sustainable airline in the world 12 years in a row (Dow Jones Sustainability Index (DJSI )) and safest and most punctual airline of Europe.
Holland Herald | MEDIA KIT 2020 3
Destinations
KLM flies to 171 destinations in 72 countries, with a partner network that reaches
every corner of the world. KLM flies to more destinations in Greater China than any other
European airline: we operate 67 flights per week to 7 destinations.
North America
996 Europe
flights per month
17,650 Asia
1,012
Caribbean
239
flights per month
Middle East flights per month
295
flights per month
Africa flights per month
526
flights per month
Central and
South America
589
flights per month
For all KLM flight destinations, please visit klm.com.
Holland Herald | MEDIA KIT 2020 4
Passenger
Profile
Holland Herald | MEDIA KIT 2020 5
Passenger
Profile 12% 17%
15%
of KLM passengers
> 65 stay in 5-star hotels
KLM passengers are up-market
years
< 25
years
per month.
business and leisure travellers. They are 19%
55-64
innovative and always on the move. years
25-34
years
45-54 15%
84%
years
35-44
21% years
have an ABC1 income,
high consumption
17% power and are above-
average spenders.
53% 47%
Age KLM passengers
of KLM passengers of KLM passengers
are men. are women.
Nationality KLM % Passengers per year
Dutch
Europe
25%
54%
8,910,000
19,144,000
€ 2,130
is the average amount
Intercontinental 21% 7,246,000 that KLM passengers
Total 100% 35,300,000 spend per trip.
54% 46%
are Leisure are Business
passengers. passengers.
Source: KLM Annual Research.
Holland Herald | MEDIA KIT 2020 6
Holland
Herald
Holland Herald | MEDIA KIT 2020 7
Holland Herald,
Award-Winning Magazine!
Holland Herald offers a sophisticated mix of lifestyle, travel, fashion, technology, business,
and in-depth features. You’ll reach a ‘captive audience’ free from phone, text and e-mail distraction.
Plus: people are more likely to buy brands advertised in international media.
i
94%
of passengers read
91%
of passengers are interested in
88%
prefer a printed magazine
Holland Herald. (new) product information. instead of digital reading.
70%
recalls advertisements.
20min
is the average reading time
To be found in every seat
pocket on board and in
the KLM Crown Lounges.
of Holland Herald.
Source: Reader Survey Holland Herald Q4 2016.
Holland Herald | MEDIA KIT 2020 8Rates and Specs
TECHNICAL SPECS (width x height) ADVERTISING RATES CREATIVE SOLUTION RATES
Size magazine: 200 x 260mm + 3mm bleed Single page € 19.000 Business Lunch (limited availability) € 55,000
Printing process: offset rotation Double-page spread € 37,000 Theme-based production, per page € 20,500
Material: Certified PDF MagazineAds_1V4 Inside back cover € 22,700 Tourist Promotion, starting from € 40,000
Double-page spread 2 x 1/1 page Outside back cover € 26,600 Final approval lies with the editorial team.
Please notice creative solutions require a 2-month-lead
Single page 200 x 260mm Inside front cover spread € 43,700 time prior to each issue date.
At least 3mm bleed allround. Files should be accompanied with a Surcharge prime positioning: 15% on gross rate.
colour proof. When no colour proof is provided, we hold no responsibility Advertorial-production costs per page: € 1,500.
for possible deviations. Please add crop marks to the document.
Holland Herald | MEDIA KIT 2020 9Creative
Solutions
Holland Herald | MEDIA KIT 2020 10PROMO
Tourist
PROMOTION
STIMULATE
YOUR SENSES
At Museum Voorlinden
Promotion the sublime island
SICILY
Discover medieval villages alongside
crystal clear seas and sandy white
beaches, and delight in the delicacies of
this great island in the Mediterranean sea.
Tucked away on the edge its glory. And there’s more.
Looking for the perfect
of the coastal dunes of Take a break at the museum’s
Wassenaar, Museum restaurant, a manor in the old-
Voorlinden houses a unique English style. If you’re eager
collection of modern and for a souvenir, stroll around the
contemporary art.
Are you ready for an art
shop, boasting a wide selection
of books, design and other gifts. platform to promote
experience unlike any other? Located close to The Hague,
Museum Voorlinden is a
beautiful 400,000m² estate
consisting of a permanent
Museum Voorlinden offers the
ideal trip for the entire family,
satisfying all your senses with
your travel destination?
collection, special highlights the treats that the estate and
Holland Herald offers a
Fotografi Associati
and solo shows by famous its surroundings have to offer.
artists invited from all over the
world. Museum Voorlinden’s
artworks trigger the imagination MOVING THROUGH
at every age. Take the work
of Maurizio Cattelan, who has
created tiny elevators that
SPACES WITH DO HO SUH
Do Ho Suh’s captivating
architectural installations
variety of possibilities to
disappear into the unknown. invite us to get lost in them.
The brightly coloured spaces
show and tell why your
PROMOTION
Or Leandro Erlich's installation,
made out of transparent
T
which looks like a swimming
fabric are exact replicas of here’s only one place in cater for all types of visitors, from those Caribbean waters and impalpable sky, and a small theatre at an altitude
pool. By turning everyday Suh’s former homes in South
the world where, after an
original granita-based
seeking the bright lights to those yearning
for the silence of wild remote places.
sand provide the ideal habitat for the
Loggerhead sea turtle (Caretta caretta),
of 400 metres, overlooking a lush valley.
Walk through the stunning Valley of the
city, region or country is
spaces into absurd situations, Korea, New York, Berlin and
breakfast, you can spend
the morning walking amid
Another archipelago of outstanding
beauty, the three Egadi Islands, has
which breeds here without disturbance. Temples, declared a UNESCO World
Heritage Site in 1997, and be transported
he encourages us to reflect on London. Suh is interested in
the magnificent mosaics of a fourth-
century Roman villa, and then tuck into
amazingly crystal-clear waters. Ustica,
for instance, is unrivalled as a deep-sea
Archaelogical heritage
But Sicily is far more than this stunning
back to the fifth century B.C., when it
hosted one of the most feared and richest
the ‘real’ world. And Yayoi how we, as human beings, a lunch delightfully put together with the
delicacies of the area, such as excellent
diving destination. Pantelleria, has verdant
green terraces, is producer of caper and
array of natural beauty and beaches.
The archaeological heritage is quite
powers in all the Mediterranean.
The city of Siracusa is worth a special
Kusama’s dotted pumpkin and relate to where we live and fresh fish, accompanied by a wine that
will take you by surprise.
Passito wine, and its tradition of head-
trained vines was added to the UNESCO
unique. Selinunte, Segesta and the
Valley of the Temples in Agrigento are
mention, as this pearl among Greek
settlements has a wonderfully preserved
a must-visit for KLM’s
magical Infinity Room are what it means to be ‘home’. Or how about you take a stroll through
mediaeval villages and pristine historic
World Heritage List in 2014.
And finally, the Pelagie, which is made up
without doubt the most impressive
remains from Magna Graecia. Magna
theatre, which is a privileged location for
watching classical Greek plays. But its
bound to stir your imagination. He explores not only the centres, whether you’re on your way of the three small islands of Lampedusa, Graecia (Latin for ‘Great Greece’) is the true gem is the Duomo, a riot of various
physical but also the
down to breath-taking blue seas lapping Linosa, and Lampione is definitely worth name that was given by the Romans to architectural styles and historical layers,
white sandy beaches, or to a nature a visit. One of the islands, Lampedusa, the coastal areas of Southern Italy that with the Greek temple of Athena that was
emotional aspect of space – reserve with the beautiful Mediterranean is a fragment which broke off from the were populated by Greek settlers. converted first into a Christian basilica
>
Great outdoors
vegetation providing a backdrop of colour continent of Africa and came to Sicily in Selinunte is a very extensive site with and later into a Baroque cathedral.
often inspired by his own
passengers. From a
and fragrance to the nests of breeding, all its raw beauty. Bathed by peerlessly remains of imposing grandiose temples
Need a breath of fresh air in
colourful flamingos. clear seas, in shades ranging from emerald from antiquity, set in a landscape of olive
emigration from South End the day surrounded by the sheer 1 green to deep blue, Lampedusa is famous and palm trees overlooking the sea below.
4. Saline-Marsala-Museo del Sale
between your art infusion?
perfection of a Greek amphitheatre, and for Rabbit Island, one of the ten most Segesta boasts a majestic and solitary
Korea to the US. In this solo
Previous page: The Salt museum is situated in the
watch a classical play of unparalleled Teatro Antico Taormina beautiful beaches in the world, where temple, silhouetted against the clear blue district of Saline di Marsala.
Submerge yourself in the exhibition, Voorlinden shows
charm. Or spend the evening discovering
1. Natural beauty
enchanting streets, in the footsteps of Proof of Sicily's outstanding
drawings, sculptures, video
Tate London (top), Antoine van Kaam (middle, top)
Federico Fellini and Greta Garbo, Oscar natural heritage is its 77 nature
beautiful green world outside, reserves and protected
one-page promotion to an
Wilde and Goethe, overwhelmed by
areas. From Zingaro with its The Museo del Sale
created by world-renowned work and spellbinding the extraordinary presence of Europe’s
largest active volcano. That place, with
fascinating trails, both at sea
level and up in the mountains to collects and preserves
landscape architect Piet Oudolf, installations that stimulate all its seductive beauty, is Sicily. Stagnone, with its remarkable
Phoenician site of Mozia and the ancient tools
our own world of experience. Explosive force 2
complex system of salt flats.
And don’t forget Vendicari,
of milling salt
amongst others. It is a true A universally recognized icon, Etna, is the a magnet for birdwatchers, or
Till 29 September 2019. quintessential volcano. Locals call it iddu
Torre Salsa, with its dazzling
all-season garden, with around
white marlstone.
extensive travel report -
(‘him’), out of respect and love, as if talking
2. Montalbano Elicona
about a family member or unmentionable
50 varieties of perennials and
A municipality in the Province
deity. Because Etna is a mixed blessing: of Messina that is mainly known
WHERE AND WHEN? on the one hand, it is an alienating black for the castle built in 1233 by
grasses. Explore the wooded lava basalt desert, but on the other hand the Emperor Frederic II.
Address Buurtweg 90, the volcano creates highly-fertile soils 3. Etna
areas, sprawling meadows 2244 AG Wassenaar.
for citrus, almond, and pistachio and for
Sicily’s world-famous vines from which
An active stratovolcano on the
east coast of Sicily, Italy, in the
Province of Catania, between
and impressive dunes on a Open 11am – 5pm
the options for your
3
the delicious wines are created. And last, Messina and Catania.
but not least, the volcanic yellow brooms
40-minute hike around the Restaurant 10.30am – 6pm as dazzling as the sun. volcano rewards visitors by preserving to pick out the beautiful volcanic Aeolian
The Hague 15 - 20 mins by car Staircase-III by Do Ho Su (top); At over 3,300 metres high, Mount Etna is its natural beauty, which can be enjoyed Islands, an archipelago nestling in calm
estate. From the dunes, you Schiphol 20 mins by car Installation view museum Voorlinden by Do Ho Su (middle);
a must for trekking enthusiasts, with trails
where nature explodes with the beauty
in many different ways. From bike tours
to winter sports, Iddu’s northern slopes
and surprisingly warm seas.
The Aeolian volcanic arc is a World Heritage
can view the North Sea in all Amsterdam 50 mins by car Voorlinden's garden, designed by Piet Oudolf (below). of lush forests and is then forced to give
way to a surreal landscape, dominated
even offer skiing with a sea view. Site since 2000, made up of the Panarea,
Vulcano, Salina, Lipari, Stromboli, Filicudi
Marco Liuzzo (Etna)
preferred feature are many.
by continuous eruptions. Cool down and Alicudi islands. The Aeolian Islands
The volcano, declared a World Heritage Beaches are the undisputed highlight are a popular tourist destination in the
Site by UNESCO in 2013, gives its name of a Sicilian summer. It’s the sea that summer, and attract up to 200,000
to the National Park, which develops on dominates the panoramic views from visitors annually. Seven different islands,
2 4
environmentally sustainable criteria. The the snowy slopes of Etna, enabling you each with their own definite personality,
Custom-Made Advertorials Tourist Promotion
PROMOTION
But it’s not only Siracusa’s glorious past, circuit of the most beautiful Italian villages? atmosphere of these small towns, with
as it was an important harbour town Add to that Montalbano Elicona, which their rich history and traditions, and to
bringing along a lot of wealth, that has was proclaimed Italy’s Borgo dei borghi join in with the daily life of the local people.
Visit the small quiet villages, earned it UNESCO recognition. In fact, (‘top village’) in 2015, and its mysterious There are more so-called ‘widespread
with a temperate climate, the city is also dotted with evidence of
lavish, flamboyant Baroque from the
Argimusco megaliths, a high plateau
situated just North of Mount Etna.
hospitality’ initiatives, where tourists are
accommodated in a number of buildings
where tradition and folklore late 16th Century that finds its highest An area of small quiet villages, with a in the town centres or in luxurious and
survive and the food is excellent expression in the town houses and temperate climate, where tradition and charming historic manor houses.
churches of the Val di Noto. folklore survive undisturbedly, and the It’s really a rather daunting task to choose
The town of Noto is the finest example food is excellent; this is what attracts just a few of the plethora of places to
of this architecture, inspired by both the increasing numbers of foreigners visit, emotions and opportunities that
mythological icons and the celebration who are deciding to buy houses in Sicily. Sicily offers. Not so much an island as a
and pomp of the Catholic Church: Without necessarily purchasing a home, continent: multifaceted, overflowing and
balconies supported by monsters and Sicily’s visitors are increasingly seeking seductive. Now the choice is up to you.
fauns, town houses with allegorical to immerse themselves in the authentic For more information: visitsicily.info
figures and triumphs of decorations,
churches enriched with columns,
carvings and balustrades, flaunting
an unbridled aesthetic splendour.
The cities of Palermo, Monreale and
Cefalù host outstanding town houses
Would you like to have an advertorial Show and tell why your city, region or country is a must-visit for
and sophisticated cathedrals built in the
unique so-called Arab-Norman style,
which began in the late 1070s, with
characteristically massive walls, crossed
arches, mosaics and red spherical
domes. Here we see the result of Arab
made by our creative writers and designers? KLM passengers. From a one-page promotion to an extensive travel
cultural syncretism, transposed by the
French Norman kings who, by fusing
the two cultures, created unsurpassed
Mediaeval masterpieces, added to the
Ciro Grillo (Chiostro di Monreale), Antonio Ilardi (Campagna), Archivio Regione Sicilia (Enna)
UNESCO Heritage List in 2015.
6
Please let us know! report: there are numerous possibilities for your preferred feature.
Fishing villages
There is a lesser-known side to this land, 7
which is blessed with true beauty and
abundance: the surprisingly beautiful little
mountain or fishing villages, each of which
seems to hold an architectural or landscape-
related gem.
Take, for example, Cefalù, with its famous
Duomo, and Gangi, with its town houses.
And how about the village of Longi and
its castle, which belong to the exclusive
Rate: starting from € 20,500 Rate: starting from € 40,000 5. Enna
A city and comune located roughly
at the center of Sicily, towering
above the surrounding countryside.
6. Chiostro di Monreale
(limited availability) (limited availability)
The main place of worship of
Monreale, near Palermo, home of
the Archbishop of the Archdiocese
of the same name.
T
7. Campagna
5
The lush countryside of Sicily.
Holland Herald | MEDIA KIT 2020 11Museum in the Picture
Amazing When you enter the 400,000m2
Voorlinden Estate, you’ll feel
peace and quiet everywhere,
Voorlinden
both inside and and outside
the museum. In 2011, art-
loving entrepreneur Joop
van Caldenborgh bought the
estate to showcase the largest
Dutch private art collection,
which he had amassed
Tucked away on the edge of the coastal dunes of Wassenaar over the past 50 years. The
museum consists of three
Beach and in the middle of a green oasis, a bright building sections, showing its own
houses a unique collection of modern and contemporary art. collection, the ‘special
highlights’ and solo shows
Get set to indulge in Museum Voorlinden. by famous artists invited
from all over the world.
Seduce your senses
Museum Voorlinden’s
artworks all trigger your
imagination and appeal to the
entire family. One section of
the museum is devoted to the
‘special highlights’, which
include installations by
Maurizio Cattelan, Leandro Business Lunch
Clockwise from top left: the building (made from natural stone and transparant glass) and the blooming
Erlich, Roni Horn, Ron Mueck,
garden are in total symbiosis; Open Ended by Richard Serra; Maurizio Cattelan’s elevators; Leandro Erlich’s
Richard Serra and James Turrell. Swimming Pool. Left page: Couple under an Umbrella by Ron Mueck.
Maurizio Cattelan has created
tiny elevators, disappearing The relation between work, varieties of perennials and Library. The Auditorium offers
into the unknown, resulting space and spectator is what grasses, Oudolf created a the best audio experience for
in a feeling of alienation. Richard Serra focuses on. Walk all-season garden. Explore a concert or lecture. And,
Leandro Erlich has built an through his huge Open Ended the wooded areas, sprawling finally, don’t forget to drop
Style Hunter
installation that looks like sculpture, and you’ll feel you’ve meadows and impressive by the Garden Room, showing
a swimming pool. But is it landed in a strange world, full dunes during a 40-minute alternating installations.
really? Turning everyday of contradictions: weighty and hike across the estate. From
spaces into absurd situations, elegant, hollow and round, the dunes, you can view the Closely located to The Hague,
he encourages you to reflect industrial and organic. North Sea in all its glory. Museum Voorlinden offers the
on the ‘real’ world. Mostly making works with ideal trip for the entire family,
Water – always in movement – light, James Turrell explores Eat, Read, Shop satisfying all your senses with
is omnipresent in Roni Horn’s fundamental questions about But Museum Voorlinden has the treats that the estate and
work, symbolising her perception. He designed even more to offer than its its surroundings have to offer.
androgyny and changing Skyspace: a square opening collection and gardens. Take Voorlinden hopes to welcome
identity. The skin of her in the ceiling, enabling you to a break at the museum’s you soon! voorlinden.nl Creative director Marlou van Engelen travels near and far,
seeking out the most wondrous sources of inspiration for
five-cilinder-shaped glass see the sky like never before. restaurant, a manor in old
sculptures is ice-like, whereas English style, which was Where and when?
Address: Buurtweg 90, 2244 AG
the Amsterdam-based fashion brand, Scotch & Soda.
the smooth top appears to be Great outdoors initially built in 1912 as
Wassenaar.
an untouched water surface. Need a breath of fresh air in a private residence. If you’re Open: 11 a.m. – 5 p.m.
We catch her before she hops on a plane to Hong Kong.
Ron Mueck will amaze you between your art infusion? eager for a souvenir, stroll Restaurant: 10.30 a.m. – 6 p.m.
with his hyper-realistic Submerge yourself in the around the Shop, boasting a Adults: €15. Youth 13-18: €7,50.
human figures, which appear beautiful green world outside, varied selection of books, Youth 0-12: free.
(Museumkaart not valid).
to be of flesh and blood. Their designed by world-renowned design and other gifts. For The Hague: 15-20 min. by car.
giant sizes make them appear landscape architect Piet Oudolf, more information about the Schiphol: 20 min. by car. Interview Kaira van Wijk
to be from another world. amongst others. With about 50 artists, just head over to the Amsterdam: 50 min. by car. Photography Maurits Giesen
27
Where did your love for fashion start? research. We pour fantasy and fun into it, but
When I was 17, I took the plunge and started I do want a story to be based on facts. This time
Let’s Talk an internship in London. I caught the travel we looked at expedition members from way
bug early, wanting to go out and spread my back when and created different types of
wings. This also awakened my interest in uniforms. Not just suits, but also vintage-style
fashion. I was intrigued by that world, but anoraks or coats with cool clips. It starts out
thought it was for difficult, over-the-top very colourful and ends up being more
“Looking stylish isn’t
types. At Liberty London, the department store technical, with muted shades. It has a very
where I interned, I discovered that fashion cool flow; a sort of expedition couture.
really is a way to express yourself and that it’s
about the price tag”
simply hard work, with very inspiring people. Where does the design process start?
There’s so much more to fashion than clothes We do a lot of inspirational trips – often to
alone, with influences from art, architecture, LA and Tokyo, but we also visit other places,
you name it. What I love about Scotch & Soda is such as a Gaucho festival in Argentina. For
Ruud Gullit (57) is one of the most famous (former) Dutch football that we are fully aware of what’s happening this collection, we went to England. Before
players ever. Back in the day, he celebrated some legendary around us – on the streets, the catwalks – but that, I’d read about New Zealander Sir Edmund
victory parties. We catch up with him about football, esports, we don’t really follow trends. It’s about a story, Hillary, who became one of the first climbers to
his love for style, men’s fashion and dressing up for the occasion. a feeling. reach the summit of Mount Everest. Fascinating!
He had to give everything up for his dream and
How would you explain that element of was labelled insane by some. Yet he had this
Text Bregtje Knaap
Photography Maurits Giesen
storytelling through the lens of your Fall/ irresistible longing inside of him.
Winter 2018 collection?
The story for the coming season is called Do you recognise yourself in him?
KLM is celebrating its centenary this I told him that he should always stay Besides being an esports ambassador, Magical Altitude. Inspired by mountains, an Not that literally, but I do think that in every
month. At the peak of your international true to himself, to always give his all you are also a brand ambassador of environment like the Alps, it’s about how every creative profession – whether it’s writing or
football career, you must have known and never regret anything he did or did The Society Shop, a well-known Dutch altitude brings about new life, every mountain designing – there’s this ambition, an intrinsic
some legendary moments too… not do. As a football pro, your career only brand specialising in men’s fashion and ridge gives rise to a new ecosystem. Flowers need to create. Not for others, not for money.
Yes, I did. I’ll never forget my debut as a spans about 15 years, so you have to excel tailored suits. Are fashion and style
professional football player. And winning while you can. Barry Hughes – who was important to you?
flourish at ground level, but the higher you It’s an urge to climb higher, do better, make
the UEFA European Cup of 1988 was also my coach at Sparta Rotterdam– once gave Well, I consider myself well-dressed climb, the rougher the circumstances get. At the world just a little more beautiful. You might
a defining moment for me: after the Dutch me the exact same advice at the beginning these days, but that wasn’t always the the top you have to fight the elements. Before have to sacrifice a thing or two to reach your
national football team had won the finals of my career. case. In my early days at AC Milan my we start a collection, we always do loads of goal, but that’s simply the way it is. >
in Munich, we received a hero’s welcome sense of style – or rather my lack of it –
in Amsterdam. Cruising along the canals Football has changed a lot. What do you was ridiculed by my Italian colleagues,
by boat, we were cheered by the whole think about virtual football and esports who were all very snappy dressers. There 68
city. It was insane! I have known many becoming more important? was this anatomical model of a skeleton
victories during my career, but a lot of The FIFA 18 football video game is played in our locker room, and one day it was
it went by in a haze, unfortunately. by millions of people all over the world. wearing my roll-neck, jeans and white
As it turns out, my avatar is one of the socks. It was instantly recognised as the
Why is that? favourite characters in the game. I am a new Dutch guy. Fashion-wise, I levelled Gullit style
There was just no time to stop and take it so-called ‘legendary’ player, so I decided up with the speed of light after that. My
all in. That’s why I have mostly vague to form a FIFA 18 esports team – ‘Team time in Italy taught me everything I know ➊ Classic. “My style is classic and
modest. I never wear big logos or
recollections of my victories. Funnily Gullit’ – to scout and train promising about style and fashion. eye-catching prints. Just basic colours,
enough, I do have a razor-sharp memory players. There’s also an esports World preferably shades of blue.”
of a moment when I was about 10 years Cup and Champions League, and the best And you love a good suit, right? ➋ Well-dressed. “Looking well-
old. I was walking down the street on my gamers even sign professional contracts. I like to dress up for the occasion when groomed is not that difficult: wear a
simple white shirt with a nice jacket
own and suddenly felt intensely happy. It’s almost as serious as real football: all I’m on TV or attending formal events.
and you’ll look sharp. In the
I have no idea why. That moment really the major premier league football clubs I love a good suit, Italian-cut of course. Netherlands, you can pair them with
stands out in my mind, surpassing lots have their own eteams. The football Whenever I’m in need of a fine, high- jeans and sneakers; in other parts of
of other great memories. Why is that? players’ actual performances on the field quality tailored suit, I turn to The Society the world, matching trousers and neat
Maybe in order to feel truly happy, all affect the popularity of the virtual players Shop, because they always deliver. They shoes, or a suit and tie, may be more
appropriate.”
we need is to appreciate and celebrate the and their clubs in the FIFA 18 game. So custom-made some of my most cherished
➌ It’s in the detail. “The devil is in the
small moments of happiness in the now. esports have added a totally different suits, which I’ve worn on several special detail. Subtle accents turn your suit
dimension to football and turned it into a occasions. I love being an ambassador for into a real eye-catcher. Like the ‘Lucky
Your 18-year-old son Maxim is following whole new ball game. And esports are, of this brand. The Society Shop is actually Flower’, a lapel pin of a crocheted
cherry blossom flower, handmade in
in your footsteps and has just signed a course, a great way to interest young new one of Amsterdam’s best-kept secrets,
Japan, which is iconic for The Society
professional contract with AZ Alkmaar audiences in football as well as other because it enables everyone to dress well Shop. I helped design it.”
U21. What advice have you given him? sports and exercise. – looking stylish isn’t about the price tag. n
90
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Holland Herald | MEDIA KIT 2020 12Production
Schedule
Issue 2020 Deadline reservations Deadline material Deadline (advertorial)
JANUARY 22 November 2019 29 November 2019 11 November 2019
FEBRUARY 30 December 2019 6 January 2020 9 December 2019
MARCH 27 January 2020 3 February 2020 13 January 2020
APRIL 27 February 2020 5 March 2020 10 February 2020
MAY 30 March 2020 6 April 2020 9 March 2020
JUNE 28 April 2020 4 May 2020 13 April 2020
JULY 28 May 2020 4 June 2020 11 May 2020
AUGUST 29 June 2020 6 July 2020 15 June 2020
SEPTEMBER 27 July 2020 3 August 2020 13 July 2020
OCTOBER 28 August 2020 4 September 2020 10 August 2020
NOVEMBER 28 September 2020 5 October 2020 14 September 2020
DECEMBER 26 October 2020 2 November 2020 12 October 2020
New issues appear on the first day of the month.
Holland Herald | MEDIA KIT 2020 13Contact
giO media (Advertising Sales)
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Holland Herald | MEDIA KIT 2020 14You can also read
