Media Kit 2022 - Wisconsin State Cranberry Growers Association
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Wisconsin State Cranberry
Growers Association
Media Kit
2022
PO Box 365 • 132 East Grand Avenue, Suite 202 • Wisconsin Rapids, WI 54495
715-423-2070 • wiscran@wiscran.org • www.wiscran.org
PO Box 365 • 132 East Grand Avenue, Suite 202 • Wisconsin Rapids, WI 54495
715-423-2070 • wiscran@wiscran.org • www.wiscran.org
2
About WSCGA
The Wisconsin State Cranberry Growers Association (WSCGA) is a
member-based organization designed to cultivate Wisconsin’s
cranberry industry and support its growers through useful
educational resources, responsible environmental stewardship,
sound governmental policies and effective public
communications.
Founded in 1887 to serve the needs of the state’s cranberry growers, WSCGA is committed to developing
and implementing programs that assist growers in doing a better job of growing cranberries and
strengthening public support for cranberry growing in Wisconsin. The state leads the nation in cranberry
production, supplying 60 percent of the nation’s cranberry crop.
The Association consists of Grower Members and Associate Members and is staffed by:
Executive Director: Tom Lochner
Bookkeeper/Clerical Assistant: Crystal Johnston
Member Education & Communications Manager/Administrative Assistant: Alex Skawinski
Public Education & Communications Manager: Isaac Zarecki
Marketing Opportunities
WSCGA Associate Members have access to a variety of marketing opportunities to promote their
businesses, products, and services to Wisconsin Cranberry Growers. This Media Kit will provide information
on all opportunities available to Associate Members. Sample publications are available upon
request. Please contact Alex Skawinski with your advertising or Associate Membership questions.
We look forward to working with you!
• Buyer’s Guide .................................................................................................................................. 4
• Program Book ................................................................................................................................. 4
• WSCGA NEWS ................................................................................................................................. 5
• Grower Direct-Outreach ................................................................................................................. 5
• Membership Logo Use .................................................................................................................... 6
• WSCGA NEWS—Vendor Corner...................................................................................................... 6
• WSCGA NEWS—New Member Introduction Article ...................................................................... 6
• WSCGA Associate Member Showcase ............................................................................................ 6
3
Buyer’s Guide
Listings and advertisements in the WSCGA Buyer’s Guide puts your
business name and contact information at the fingertips of cranberry growers.
Wisconsin cranberry growers turn to the Buyer’s Guide as the “Yellow Pages” of
WSCGA Associate Members. The Buyer’s Guide is organized by type of business or
service provided. Basic Members will receive up to three category listings, and
additional listings are available for $15 each. Premium Members receive unlimited
listings free of charge. The Buyer’s Guide is published annually and distributed at
the WSCGA Summer Field Day & Trade Show.
Advertising opportunities are available in various ad sizes and positions to meet
your advertising needs. Select from full-, half-, or quarter-page ad sizes and interior
or cover-facing ad locations to promote your business to Wisconsin cranberry
growers. For 2020 and going forward, the online publication has been upgraded to
a user-friendly flip book that increases the readability and interactivity of the booklet.
Program Book
The WSCGA Program Book advertising delivers an
effective connection to Wisconsin’s cranberry growers.
The Program Book is created yearly to highlight the
Summer Field Day host marsh and provide valuable
information to Grower Members. Contents include
feature articles, Association updates, Summer Meeting
information, industry-related information, Wisconsin
Cranberry Board, Inc. research project reports, and more.
Ad spaces are available in full-, half, or quarter-page
sizes, with the option of interior or cover-facing
locations. Plan now to take advantage of this valuable
marketing tool for your business! For 2020 and going forward,
the online publication has been upgraded to a user-friendly
flip book that increases the readability and interactivity of the
booklet.
4
Grower Direct-Outreach
As an Associate Member, you have the opportunity to contact the WSCGA Grower Membership through the
Grower-Direct Outreach Program. This valuable opportunity is a great way to distribute newsletters, new-
product information, seasonal offerings, etc. You can chose
your outreach format – mail, email or both!
• Basic Associate Members: Your membership includes one
outreach opportunity per membership year and the ability to
purchase up to three more outreach opportunities for $50
each.
• Premium Associate Members: Your membership includes
four outreach opportunities per membership year, at no
charge.
WSCGA News
Promote your business in WSCGA NEWS, the official
newsletter for Wisconsin cranberry producers. WSCGA
News is distributed monthly to WSCGA Grower Members,
Associate Members, and industry affiliates. Newsletter
advertising is a benefit available only to WSCGA Members.
Members are encourages to take advantage of the special
twelve month pricing.
We’re sure to have a combination that can meet your
advertising needs, with ads available in 12-, 6-, or 3-month
plans and vertical, horizontal or double-height horizontal
formats.
For 2021 and going forward, the online publication has
been upgraded to a user-friendly flip book that increases
the readability and interactivity of the newsletter.
5
Membership Logo Use
As a WSCGA Associate Member, you have the privilege of
displaying the WSCGA Membership Logo, a unique mark
that signifies commitment to and support of the cranberry
industry. This logo differentiates your organization – display
2022 Associate Member
it proudly for promotional purposes such as advertisements, Proudly supporting Wisconsin cranberry growers
brochures, and websites.
WSCGA NEWS—Vendor Corner
The “Vendor Corner” is a paid editorial opportunity in the WSCGA newsletter. This program is available to all
WSCGA Premium level members. The Vendor Corner offers Premium Members the opportunity to highlight
business news, share announcements, etc. to provide Grower members with valuable industry information.
WSCGA NEWS— New Member Introduction Article
The WSCGA offers a robust member benefit program to help our Associate Members to build their business
and relationships within the Wisconsin cranberry industry. To help our new members to get started, we are
offering a brief introductory article in our monthly newsletter, the WSCGA News.
WSCGA Associate Member Showcase
The Associate Member Showcase is an online repository of in-depth and multimedia information from
Associate members. The showcase is now live on the WSCGA website and will be promoted to WSCGA
Grower Members via email, monthly newsletter and in conjunction with virtual events. New for 2020 and
going forward, the online publication has been upgraded to a user-friendly flip book that increases the
readability and interactivity of the booklet.
6
BUYER’S GUIDE
Questions about the Buyer’s Guide?
Phone: 715-423-2070 x2
Email: alex.skawinski@wiscran.org
Fax: 715-423-0275
Listings and advertisements in the WSCGA Buyer’s Guide puts your business name and contact information at the fingertips
of cranberry growers. Wisconsin cranberry growers turn to the Buyer’s Guide as the “Yellow Pages” of WSCGA Associate
Members. The Buyer’s Guide is organized by type of business or service provided. Basic Members will receive up to three
category listings, and additional listings are available for $15 each. Premium Members receive unlimited listings free of
charge. Advertising opportunities are available; please make selections below. The Buyer’s Guide is published annually and
distributed at the WSCGA Summer Field Day & Trade Show.
Advertising Options – Enter ad order information below
Business Name: _________ Phone: _____
Mailing Address: _____ _______Fax: _____
City: _______________________ State: __ ________ Zip: ___ _____
Email: ______ __ Contact Name: _ _____
Check one: □ NEW AD (submit PDF / jpeg file) □ REPEAT AD
Indicate
Amount
Ad Description Size Location Color Cost Deadline Selection
Due
With ✓
• Inside front cover
Full-page June 13,
Cover ad • Inside back cover Full color $350
5 ½“W x 7 ⅞“H 2022
• Back cover
½ page June 13,
Interior ad Interior of booklet Black & White $250
5 ½”W x 3 ¾”H 2022
¼ page June 13,
Interior ad Interior of booklet Black & White $150
2⅝”W x 3 ¾“H 2022
June 13,
* Additional Buyer’s Guide Listings $15 ea.
2022
• PDF or jpeg files preferred Total:
• Advertiser to provide ad
• High-resolution ad with 300+ Dots-per-Inch required
□ PAYMENT ENCLOSED
• Ad formatting, layout, and design services available from publication printer, upon request. □ INVOICE REQUIRED
• Service charges billed directly to advertiser by printer
• Ad reservation is first come, first served based on receipt of payment
• Cost to resize same ad for Program Book = $30-$50
Payment Options
• Mail with Check: Remit completed form with check payment to:
WSCGA, P.O. Box 365, Wisconsin Rapids, WI 54495-0365
• Click Here to Pay Online with Credit Card (link active on 11/1/2021)
Date Received at WSCGA: ______________ Payment Type:_____________ Amount Paid: _________________
PROGRAM BOOK
Questions about the Program Book?
Phone: 715-423-2070 x2
Email: alex.skawinski@wiscran.org
Fax: 715-423-0275
Your WSCGA Program Book advertising delivers an effective connection to Wisconsin’s cranberry growers. Plan now to take
advantage of this valuable marketing tool for your business. Copies of the Program Book will be distributed during the annual
Summer Field Day and Trade Show and are available to all WSCGA members.
Advertising Options
□ Contact Info same as Buyer’s Guide form
Business Name: _________ Phone: ______
Mailing Address: _____ _______Fax: ______
City: _____________ State: __ _______ Zip: ______
Contact: ______ Email:_________________________________________
Check one: □ NEW AD (submit PDF / EPS file) □ REPEAT AD
Indicate
Amount
Ad Description Size Location Color Cost Deadline Selection
with ✓ Due
• Inside front cover
Full-page June 13,
Cover ad • Inside back cover Full color $550
7”W x 9 ¾”H 2022
• Back cover
• Inside front cover-
Full-page facing page Spot or June 13,
Cover-facing page $450
7”W x 9 ¾”H • Inside back cover- Full color 2022
facing page
Full-page Black & June 13,
Interior ad Interior of booklet $350
7”W x 9 ¾”H White 2022
½ page Black & June 13,
Interior ad Interior of booklet $250
7”W x 4 ¾”H White 2022
¼ page Black & June 13,
Interior ad Interior of booklet $150
4 ½”W x 3”H White 2022
• Advertiser to provide ad TOTAL:
• High-resolution ad with 300+ Dots-per-Inch required □ PAYMENT ENCLOSED
• PDF or jpeg files preferred □ INVOICE REQUIRED
• Ad formatting, layout, and design services available from publication printer,
upon request. Service charges billed directly to advertiser by printer
• Ad reservation is first come, first served based on receipt of payment
• Cost to resize same ad for Buyer’s Guide = $30-$50
Payment Options
• Mail with Check: Remit completed form with check payment to:
WSCGA, P.O. Box 365, Wisconsin Rapids, WI 54495-0365
• Click Here to Pay Online with Credit Card (link active 11/1/2021)
Date Received at WSCGA: ______________ Payment Type:_____________ Amount Paid: _________________
Questions about newsletter ads? Return completed form to:
Phone: 715-423-2070 x2 WSCGA
Email: wiscran@wiscran.org PO Box 365
Fax: 715-423-0275 Wisconsin Rapids, WI 54495
Promote your business in WSCGA NEWS, the official newsletter for Wisconsin cranberry producers. WSCGA News is
distributed monthly to WSCGA Grower Members, Associate Members, and industry affiliates. Newsletter advertising is
a benefit available only to WSCGA Members. Members are encourages to take advantage of the special twelve month
pricing.
INSERTION OPTIONS (circle selection):
Consecutive Issues:
Format Size 3mo 6mo 12mo
Double-Height
A 4-7/8” w x 3-1/8” h $405.00 $630.00 $990.00
Horizontal
B Horizontal 4-7/8” w x 1-1/2” h $270.00 $420.00 $660.00
C Vertical 2-5/16” w x 3-1/8” h $270.00 $420.00 $660.00
MONTHS: 12 months
Select consecutive months as appropriate:
Page Diagram
JAN FEB MAR APR
MAY JUN JULY AUG
SEP OCT NOV DEC
AD FILE: New Ad Repeat Ad
COPY & LAYOUT: Provided by advertiser; PDF or JPG graphic files with 300+dpi assure
best ad reproduction. Re-running ad in multiple insertions is quick and B
simple, and builds advertising awareness. New ad submittals and ad
rotation schedules are advertiser responsibility. Ads are inserted based
on updated advertiser written instructions or past rotation schedules. A C
ADDED CHARGES: Ad copy revisions, logo changes and layout services will be billed at
additional cost. Photo changes and camera work for logo enlargement
or reduction also incur added cost. Production costs will be billed to
advertisers separately by WSCGA via emailed invoice.
Business Name:
Mailing Address:
City / State / Zip:
Contact Person:
Phone: Fax:
Email:
PAYMENT ENCLOSED INVOICE REQUIRED
NEWS AD DEADLINE: 15th of the Month
Date Received at WSCGA: ______________ Check #:_____________ Payment Received: _________________
GROWER-DIRECT OUTREACH GUIDELINES
As an Associate Member, you have the opportunity to contact the WSCGA Grower Membership through
the Grower-Direct Outreach Program. This valuable opportunity is a great way to distribute newsletters,
new product information, seasonal offerings, etc. You can chose your outreach format – mail, email or
both!
• Basic Associate Members: Your membership includes one outreach opportunity per membership
year and the ability to purchase up to three more outreach opportunities for $50 each.
• Premium Associate Members: Your membership includes four outreach opportunities per
membership year, at no charge.
All outreach will be done according to the WSCGA Mailing Policy and the following guidelines:
1. APPROVAL:
Submit a draft of the mailer or email to WSCGA at wiscran@wiscran.org. The WSCGA Executive
Director will review your draft. You will receive an email when your draft is approved, as well as
the count for mailed materials.
2. PRODUCTION:
Emailing: After approval, prepare materials in PDF format (MEMBERSHIP LOGO –
USE GUIDELINES
As a WSCGA Associate Member, you have the privilege of displaying the WSCGA Membership Logo, a
unique mark that signifies commitment to and support of the cranberry industry. This logo differentiates
your organization – display it proudly for promotional purposes such as advertisements, brochures, and
websites.
GENERAL USAGE RULES
1. Use of the WSCGA Membership Logo is permitted solely to identify an organization as a WSCGA
Associate Member.
2. If at any time an organization ceases to be a member, it will immediately discontinue any use of
the logo.
3. The Membership Logo must be reproduced from artwork supplied by the WSCGA. To protect
integrity of the logo, this artwork may not be altered.
4. Current WSCGA Associate Members may use the Membership Logo in the following ways:
• Online in email signature blocks or on an organizational website and other online venues.
• In the member organization's offices (e.g., displayed on windows, doors, interior and exterior
signs and other appropriate locations).
• On organizational stationery such as letterhead, envelopes and business cards.
• In advertisements, promotional materials, trade show displays, websites, email, and
publications relevant to membership in the WSCGA.
5. The Membership Logo may not be used in any manner that conveys or implies the Association’s
endorsement, sponsorship or approval of a member’s specific programs, activities, products or
services.
To maintain consistency of the WSCGA logo, please follow the guidelines below when developing your
project:
FILES: Logo files are provided upon request in .jpg or .pdf format.
VARIATIONS: The Membership Logo is available in full-color or black and white.
LEADING: To ensure the Membership Logo isn’t unnecessarily crowded by accompanying text or
graphics and is prominent and legible, the logo should have leading of at least the height
of the C as featured in the word Cranberry
SIZE: To ensure the logo and text are legible in any publication, the Membership Logo should
always measure at least 1 inch (25mm) in width.
APPROVAL: Submit a proof or tearsheet showing the intended use of the Membership Logo. The
WSCGA Executive Director will review. You will receive suggested revisions or approval
via email within 2 business days.
For questions regarding use of the WSCGA Membership logo, please contact Alex Skawinski at wiscran.org
or 715-423-2070 (ext. 2).
PO Box 365 ● 132 East Grand Avenue, Suite 202 ● Wisconsin Rapids, WI 54495
P: 715-423-2070 ● F: 715-423-0275 ● wiscran@wiscran.org ● www.wiscran.orgMEMBERSHIP LOGO
2021 Associate Member
Proudly supporting Wisconsin cranberry growers
2021 Associate Member
Proudly supporting Wisconsin cranberry growers
PO Box 365 ● 132 East Grand Avenue, Suite 202 ● Wisconsin Rapids, WI 54495
P: 715-423-2070 ● F: 715-423-0275 ● wiscran@wiscran.org ● www.wiscran.orgWSCGA NEWS –
VENDOR CORNER INFO & SPECS
The “Vendor Corner” is a paid editorial opportunity in the WSCGA newsletter. This program is available to all WSCGA
Premium level members. The Vendor Corner offers Premium Members the opportunity to highlight business news, share
announcements, etc. to provide Grower members with valuable industry information.
AD AVAILABILITY
One Vendor Corner ad will be allowed per newsletter issue. Premium level members can utilize the Vendor Corner
program once per membership year. Basic level members are not eligible for this program. Text and images are subject to
approval of the WSCGA Executive Director.
AD SPECIFICATIONS
Ad Deadline: Copy & materials are due at WSCGA office by the 15th of the month for next month’s issue.
Dimensions: 7-1/4” wide by 4-3/4” tall
Content: Maximum text length of 250 words. Advertiser agrees that content should focus on information, findings, or
resources in an objective way that both benefits and informs the audience and does not solely focus on the direct
promotion of a company or product.
Copy: Provided by advertiser. Submit text in a word processing document.
Images: Two images can be included, logos and/or photos are accepted. Images will be sized and placed so as not to
exceed one-half of ad space. Submit images in .jpeg or PDF format.
Ink Color: Black in printed newsletters and full color in emailed & website version of newsletter
Placement: The Vendor Corner will be located on the bottom half of the last page of the newsletter. Every effort is made
to avoid placement of competitor ads on the same page or facing pages. Advertiser preferred locations are not available.
Payment: Payment is due with this ad contract. Invoices can be provide upon request and are payable upon receipt.
AD ORDER INFORMATION
Business Name: _________ Phone: ______
Mailing Address: _____ _______Fax: ______
City: _____________ State: __ _______ Zip: ______
Contact: ______ Email:_________________________________________
Requested Month of Insertion: __________________________
PAYMENT
The fee for the Vendor Corner is $200.00 □ PAYMENT ENCLOSED □ INVOICE REQUIRED
Please return completed Vendor Corner form with check payment to:
WSCGA
PO Box 365
Wisconsin Rapids, WI 54495-0365
* Deadline: Copy & materials are due at WSCGA office by the 15th of the month for next month’s issue
PO Box 365 ● 132 East Grand Avenue, Suite 202 ● Wisconsin Rapids, WI 54495
P: 715-423-2070 ● F: 715-423-0275 ● wiscran@wiscran.org ● www.wiscran.orgNEW MEMBER INTRODUCTION ARTICLE
Welcome to the Wisconsin State Cranberry Growers Association! We appreciate your support as
an Associate Member and look forward to working together. We have a robust member benefit
program to help you build your business and relationships within the Wisconsin cranberry
industry.
We would like to help you get started by introducing your company in our monthly newsletter,
the WSCGA News. Please complete and return this form to provide the necessary information
about your business and products or services. Thank you!
Business Name: _________ Phone: ______
Mailing Address: _____ _______Fax: ______
City: _____________ State: __ _______ Zip: ______
Contact: ______ Email:__________________________________
Products/Services:_______________________________________________________________________
______________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_______________________________________________________________________________________
Brief Business Bio: _______________________________________________________________________
______________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Please contact Alex Skawinski with any questions, (715) 423-2070 ext. 2 or alex.skawinski@wiscran.org
PO Box 365 ● 132 East Grand Avenue, Suite 202 ● Wisconsin Rapids, WI 54495
P: 715-423-2070 ● F: 715-423-0275 ● wiscran@wiscran.org ● www.wiscran.orgWSCGA Associate Member Showcase Associate Member Showcase Details Background As the WSCGA Board of Directors and staff plan for the new membership year, a priority has been developing additional opportunities for Associate members. While we know that face-to-face meetings and events are the most effective for networking with growers, we are striving to provide acceptable alternatives via technology. We have developed an Associate Member Showcase as a value-added benefit to accompany your Premium level Associate Membership. The Showcase will be an online repository of in-depth and multimedia information from Associate members. Guidelines Premium level Associate members are eligible to participate in the Showcase. Your entry in the Showcase will take the form of a listing on the “Showcase Landing Page” and an “Associate Member Information Sheet”, where you can provide narrative, video, links, etc. This will provide an opportunity for you to share the information that you would have distributed at the Summer Trade Show. To participate, please complete and return the information sheet template. There is flexibility in what information you can include, whether you have marketing videos, product literature, or a personalized recorded greeting- we can assess what you have and develop a plan to incorporate it into the information sheet. Return your completed information sheet template to Alex Skawinski at alex.skawinski@wiscran.org. Please reach out via email or phone if you have questions (715.423.2070 ext. 2), need to submit large files, or would like help assessing the materials you have available for the information sheet. Timeline: • The showcase will be updated on the 1st of every month • Submissions due by the 15th of the month • Draft sent for your review on approx. the 20th of every month • Revisions due within 2 day s of receiving draft Resources • 2020 Virtual Summer Meeting Associate Member Showcase • Sample Information Sheet • Information Sheet template
WSCGA Associate Member Showcase
Information Sheet
Template
Logo: Please submit a full-color logo, in .jpg or .pdf format
Video: Please submit a link to your video or a .mp4 file
*I will lay out your information sheet to include the logo and video link in this area
History in Cranberry Industry (How long have you been serving cranberry growers? How have you helped others
achieve their goals?):
Products & Services (Tell your product or technology story through examples. Stories about customer success and
a description of how they found success is more intriguing):
Looking Forward (What ideas do you have that lead the market? Share results of a survey or project. Talk about
the technologies being explored that aren’t in the product yet.):WSCGA Associate Member Showcase
Information Sheet
Links & Resources:
Contact:You can also read
