We connect the world of business mobility - Verband Deutsches ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
We connect the world of business mobility 1 VDR – Netzwerk für geschäftliche Mobilität © VDR
Agenda
Conferences
VDR Conference in Cologne: 4 - 5 May 2022
Business Travel Forum
VDR-Regional Conferences
Live on stage – online events
Business Travel Analysis
20. VDR-Geschäftsreiseanalyse
Online Media
Portal for small and medium-sized enterprises, Native-Ad, Banner,
Advertorial, Podcast and VDR newsletter
Academy
2 VDR – Netzwerk für geschäftliche Mobilität © VDR
Conferences 3 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR Conference in Cologne: 4 - 5 May 2022
Basic Sponsoring services – valid for all conference packages
Mention and/or logo placement in VDR communication::
VDR newsletter, social media channels, landing page, invitation mailing
Speaker presentation on landing page
Presentation available for download afterwards (recording until end of presentation)
Mailing with partner placement in the follow-up
Company list and released personal data in the follow-up (Attention: sending of advertising mailings is not permitted!)
4 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR Conference in Cologne: 4 - 5 May 2022
Evening Event: 4 May 2022
Organizing the evening event at own expense Possibility to provide giveaways
Design of program and location of the evening event Participation up to ten employees in the evening event
Naming of the partner "Your host..." and inclusion of the logo in the program Free exemption for up to four employees
(shipping to approx. 1,700 Travel Manager)
Installation of banners/flags etc. in the hotel (on request) Price: Assumption of the costs for the "evening event”
Announcement in the assembly with all attendees Organisation with several partners possible
Show your company clip
5 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR Conference in Cologne: 4 - 5 May 2022
Info booth Coffee table
Information booth in the foyer of the conference hotel during the whole Rollup at a coffee table can be displayed during the coffee breaks
meeting (structure, design, and execution by the sponsor) in the foyer of the conference hotel
2x3 sqm (each additional sqm: 500 Euro) Branding option: Bring your roll-up! (max. 1m width)
Possibility to provide giveaways Free exemption for one employee
Free exemption for up to two employees
Price: 3,500 Euros
Price: 7,500 Euros
6 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR Conference in Cologne: 4 - 5 May 2022
Theme partner Keynote/Guest speaker
Theme partner of an educational forum, provided from VDR Introduction by the sponsor in the plenary at stage
Introduction by the sponsor with a short presentation to the company Rollups can be displayed in the main conference room
Rollups can be displayed during the meeting Installation of banners/flags etc. in the hotel (on request)
Possibility to provide giveaways in the forum Possibility to provide giveaways in the plenary during the lecture
Free exemption for one employee Free exemption for up to two employees
Price: 3,500 Euros Variant A: Price: 8,500 euros, incl. external keynote speaker
Variant B: Price: 5,500 euros + external keynote speaker
7 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR Conference in Cologne: 4 - 5 May 2022
Delegate bag Lanyards
Production and preparation of bags for delegates Provide us with lanyards for the name badges of conference delegates
Integration of your own promotional material and giveaways (max. Handout at the registry by VDR, approx. 300 pieces
500 grams); packing is done by the sponsor Production and costs by sponsor
Handout at the registry by VDR, approx. 300 bags Free exemption for one employee
Price: 2,000 Euros Price: 5,500 Euros
8 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR Conference in Cologne: 4 - 5 May 2022
Coffee break WIFI
Rollups can be displayed during the coffee break Logo on printed cards
Decoration (napkins, cups, etc.) display of flyers etc. by the sponsor Production and costs by sponsor (in consultation with the VDR)
on the pause tables/buffet (in consultation with VDR) Printed cards will be handed out to all delegates with the login details
Display of giveaways during the break and sponsor logo
Price: 1,500 Euros Price: 2,000 Euros
Price for all coffee breaks: 5,500 Euros, free exemption for up to two Hand out WIFI cards at your info booth directly: 3,500 Euros, free
employees exemption for one employee
9 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR Conference in Cologne: 4 - 5 May 2022
Chair Covers in the main conference room Giveaways in the main conference room
About 300 chairs Production and preparation of giveaways for delegates
Production and costs by sponsor Your giveaways are distributed at the first session in the main
The distribution by sponsor or it is carried out by hotel staff
conference room (about 300 chairs)
Free exemption for one employee
Price: 1,500 Euros
Price: 4,000 Euros
10 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR Conference in Cologne: 4 - 5 May 2022
Vaccination check
The partner checks the vaccination status of the participants before
registration and gives the "free entry".
Placement in the foyer before registration, 1st contact with participants
1 banquet table
Free exemption for one employee
Optional 2 controllers, these persons are not conference participants
Price: 1,500 Euros
11 VDR – Netzwerk für geschäftliche Mobilität © VDRBusiness Travel Forum: June & November
Business Travel Forum
This theme conference is in June and November. The target groups are around travel managers, buyers of traveling
services, persons who make travel arrangements for their company. Main part of delegates are small and mid sized
businesses. Media partner is „fvw|TravelTalk Business Travel“ and therefore the conference has a big visibility in the
press.
„Our aim is to give the travel manager the tools to improve business now and in the future.“ Hans-Ingo Biehl, member of
the VDR board.
In partnership with
12 VDR – Netzwerk für geschäftliche Mobilität © VDRBusiness Travel Forum: June & November
Info booth Coffee breaks
Information booth in the foyer of the conference hotel during the entire event Rollup at a coffee table can be displayed during the coffee breaks
Mention and/or logo placement in VDR communication:: Mention and/or logo placement in VDR communication::
VDR newsletter, social media channels, landing page, invitation mailing VDR newsletter, social media channels, landing page, invitation
Speaker presentation on landing page mailing
Presentation available for download afterwards (recording until end of Speaker presentation on landing page
presentation) Presentation available for download afterwards (recording until end of
Mailing with partner placement in the follow-up presentation)
Company list and released personal data in the follow-up (Attention: sending of Mailing with partner placement in the follow-up
advertising mailings is not permitted!) Company list and released personal data in the follow-up (Attention:
Free exemption for one employee sending of advertising mailings is not permitted!)
Price: 3,500 Euros Free exemption for one employee
Price: 2,500 Euros In partnership with
13 VDR – Netzwerk für geschäftliche Mobilität © VDRBusiness Travel Forum: June & November
Theme partner Promotional clip
Theme Partner of a trade in main conference room – all delegates (max. 90 sec.) Promotional clip at the beginning of a session (max. 90 sec.)
Rollup can be displayed in the breakout room Mention and/or logo placement in VDR communication::
Mention and/or logo placement in VDR communication:: VDR newsletter, social media channels, landing page, invitation mailing
VDR newsletter, social media channels, landing page, invitation mailing Speaker presentation on landing page
Speaker presentation on landing page Presentation available for download afterwards (recording until end of
Presentation available for download afterwards (recording until end of presentation)
presentation) Mailing with partner placement in the follow-up
Mailing with partner placement in the follow-up Company list and released personal data in the follow-up (Attention:
Company list and released personal data in the follow-up (Attention: sending of sending of advertising mailings is not permitted!)
advertising mailings is not permitted!) Price: 650 Euros
Free exemption for one employee
Price: 2,500 Euros In
In Zusammenarbeit
partnership with mit
der
14 VDR – Netzwerk für geschäftliche Mobilität © VDRRegional Conferences
Lecture
• The sponsor gives a neutral, professionally-related oral lecture at the regional conference.
All approx. 30 min. including discussion time and company presentation
• Integration of your logo (with link) to the VDR homepage
• Digital representation of the logo in the invitations
• The sponsor can participate in the booked VDR regional conferences with up to two representatives of
the company (including the presenters)
Price: 2,800 Euros per Regional Conference
15 VDR – Netzwerk für geschäftliche Mobilität © VDRRegional Conferences
1 Roadshow – 6 Regions – 6 Lectures
Book a roadshow: six regions are looking forward to your lecture
Northern: Hamburg
Eastern: Berlin
Western: Düsseldorf/Cologne
Central: Frankfurt
Southern: Stuttgart/Karlsruhe
Bavaria: München
Price: 14,800 Euros (savings 2,000 Euros)
16 VDR – Netzwerk für geschäftliche Mobilität © VDRLive on stage: online event on a focus topic
Every year, the VDR discusses current topics with its members in an entertaining format. Each event focuses on one topic. The target
group for this corporate-only event is travel managers, buyers and mobility managers. Participation is free for VDR members and
interested persons. The VDR moderates the event, whose technical platform is MS Teams.
1. Providers present their solutions (interview style preferred)
2. Time for questions and discussion throughout the large panel
Exemplary agenda structure of a session
15.30-15.40 Welcome/moderation and introduction
15.40-16.40 Showcases Partner - limited to max four presentations (15 minutes each)
16.40-17.00 Q&A
17 VDR – Netzwerk für geschäftliche Mobilität © VDRLive on stage: present your solution!
Showcase
Presentation of your product/ solution
Duration: 15 minutes
Mention and/or logo placement in VDR communication::
VDR newsletter, social media channels, landing page, invitation mailing
Speaker presentation on landing page
Presentation available for download afterwards (recording until end of presentation)
Mailing with partner placement in the follow-up
Company list and released personal data in the follow-up (Attention: sending of advertising mailings is not permitted!)
Price: 950 Euros or exclusive takeover of the complete session 2.850 Euros
18 VDR – Netzwerk für geschäftliche Mobilität © VDRBusiness Travel Analysis 19 VDR – Netzwerk für geschäftliche Mobilität © VDR
20. VDR-Geschäftsreiseanalyse: Theme partner
• Block of topics with 3 closed questions - the VDR team is available here to advise on the content.
• Use our know-how to achieve clear and comprehensive answers with maximum significance through filter questions and formulations.
• Question compilation Nov & Dec 21, field phase Jan-March 22 (planned)
• Cross-analysis of your 3 questions with the sample characteristics
"Industry" (trade, services, manufacturing/construction and public sector)
"Size categories" (10-250 employees, 251-500 employees, 501-1,500 employees, over 1,500 employees)
• You will receive your evaluations as Excel tables, PowerPoint graphics and descriptive analyses as Word documents
• Evaluation of your results approx. three weeks before publication
• Free use with the note "In cooperation with the VDR Business Travel Analysis 2022" from the official publication onwards
• Including marketing packages
Price: 11,500 Euros
20 VDR – Netzwerk für geschäftliche Mobilität © VDR20. VDR-Geschäftsreiseanalyse: marketing packages
Ad teaser in business travel analysis:
• Headline: [65 characters incl. spaces], teaser text: [250-280 characters incl. spaces].
• Short link text (CTA) and linking, graphic or logo: 540 x 400 px
Logo display:
• Partner logo appears on the outside cover (U4) "With the kind support of..."
• Partner logo (with link) under “Fachmedien" (www.geschaeftsreiseanalyse.de)
• Multiple mention of the partner in VDR reporting and press releases (distribution list: trade and business press)
Banner on the VDR homepage:
• Banner band Width x height: 1680 x 120 px
• Static or animated, individual mouseover title and accessible description, link to your offer
• Duration two weeks, dates 2022 tbd
Price: 2,500 Euros
21 VDR – Netzwerk für geschäftliche Mobilität © VDR20. VDR-Geschäftsreiseanalyse: Advertisement
Advertisement
Advertisement Cover page 2 or 3
Price: 5,500 Euros, full page
Theme-related
Price: 4,200 Euros, full page
Price: 3,000 Euros, half page
22 VDR – Netzwerk für geschäftliche Mobilität © VDROnline Media 23 VDR – Netzwerk für geschäftliche Mobilität © VDR
VDR-Website: intelligent, smart und mobile
The new website offers you numerous possibilities to present
yourself with and about the VDR. Place your content in a targeted
way: intelligent, smart and mobile.
Benefit from our high-quality reach!
• 560 VDR member companies, 65% corporates
• 5,000 contacts in the business travel sector
• 4,500 contacts receive the newsletter VDR aktuell
• Opening rate about 20%, click rate 13.4%
Clicks around the VDR Academy pages
• 500 participants per year, 40% are non-VDR members and 80%
from small and medium-sized businesses
• 3,200 contacts receive the Academy News newsletter
Tis your chance to present yourself as a competent partner in the
world of business travel!
24 VDR – Netzwerk für geschäftliche Mobilität © VDRProduct placement and banner
Product placement "Supplier in the SME sector
Product placement
Logo placement
Teaser text 85 characters (incl. spaces)
Link to your special offer for SMEs. Note: Please make sure that the link
is not a general one to your company, but focuses on your solution for
SMEs. If you would like a separate landing page at the VDR, this is
possible.
Price: 2,000 Euros
Alternative: Free of charge if your company a) shares the portal with your
customers via newsletter, blog or mailing and b) communicates a seminar
from our broad seminar programme in the second half of the year. (Text
in consultation, text templates can be provided by the VDR).
26 VDR – Netzwerk für geschäftliche Mobilität © VDRPortal: Business trips in small and medium-sized enterprises
Banner
Banner width x height: 540 x 400 px
Static or animated
Link to your offer
Unrivalled - only one banner per placement time
Runtime two (2) weeks
Price: 1,000 Euros
27 VDR – Netzwerk für geschäftliche Mobilität © VDRAdvertorial start page & newsroom
Advertisement Combination start page & newsroom
Content box Content box 1, 2 or 3:
Logo or image 540 x 400 px Prominent placement at start page next to VDR news
Headline text up to 50 characters incl. spaces Additional placement in newsroom
Duration is one week
Contentpage Price: 1,500 Euros
Up to three images 540 x 400 px
Subheadline: 100 characters incl. spaces Extension for a week
Around 1,500 characters incl. spaces Placement in newsroom in box 4, 5 or 6
Price: 750 Euros
28 VDR – Netzwerk für geschäftliche Mobilität © VDRBanner 29 VDR – Netzwerk für geschäftliche Mobilität © VDR
Banner
Banner strap at VDR home page Banner at content page
Banner strap: 1680 x 120 px Banner: 825 x 200 px
Visible on the home page Individual placement at content pages
Link to your offers Link to your offers
Duration is two weeks Duration is four weeks
Price: 1,000 Euros Price: 1,000 Euros
30 VDR – Netzwerk für geschäftliche Mobilität © VDRBanner
Overlay banner: Your message is above all! Overlay banner
Wide x high: 825 x 200 px
Your banner always in the front!
Static or animated
This new advertising option appears on all VDR pages globally. No matter from
Visibility banner 5 sec., permanent call-to-action "More about your logo".
which page the user enters the VDR, your banner is above the content of this
Link to your offer
page.
Without competition - only one banner per placement time
Of course, the banner is also linked and leads directly to your content when
Running time two weeks, 2,000 entries on average/week
clicked. After a few seconds, the animation reduces your banner to a
Duration is one week
permanently visible call-to-action.
Initialization costs: one-time 500 Euros
Price: 2,000 Euros
31 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR-podcast: "...catches your ear and stays in your head!"
Place your commercial break! Package podcast
Every month we record a new podcast on the topic of business travel. Moderator Player of 20-30 sec.
Leif Ahrens talks to industry leaders, decision makers, travel managers, mp3 format or our moderator reads out your message
business travelers and other interesting personalities about current topics, trends Placement at the beginning or on-the-run, the choice is yours!
and stories from (business) travel life. News and background information from Marketing via
the exciting world of business travel - presented in an informative and Newsletter VDR aktuell, social media like LinkedIn
entertaining way. Around 3,500 page views, 1,700 listeners, 2,800 downloads. Listed in
https://www.vdr-service.de/mediathek/geschaeftsreise-podcast
Price: 500 Euros/Podcast
32 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR newsletter
VDR aktuell: Advertisement VDR aktuell: Banner
Logo or image 540 x 400 px Banner 644 x 170 px
Headline up to 65 characters including spaces Link to your offers or contentpage (optional): up to three images 540 x
Text up to 250-280 characters including spaces 400 px, about 1,500 characters
Shipping: Tuesdays, every 14 days Shipping: Tuesdays, every 14 days
Price: 1,000 Euros Price: 1,000 Euros
33 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR-Academy Website: intelligent, smart und mobile
The VDR-Academy addresses both VDR-members and non-
members in a targeted manner. Discover new target groups!
Profit from our high-quality reach!
600 participants per year, 40 % non-VDR members and 80 %
medium-sized enterprises
3,200 contacts receive the AcademyNews newsletter
VDR-Academy website using May 2021 as an example
3,300 page views
seminar program
850 downloads
500 printed copies: Direct dispatch and events
Reach the committed, interested and beginners of the business
travel market via the VDR-Academy!
34 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR-Akademie Website: Banner 35 VDR – Netzwerk für geschäftliche Mobilität © VDR
Banner
Banner strap at academy home page Banner at content page
Banner strap: 1680 x 120 px Banner: 825 x 200 px
Link to your offers Individual placement at content pages
Duration is four weeks Link to your offers
Duration is four weeks
Price: 1.000 Euros
Price: 850 Euros
36 VDR – Netzwerk für geschäftliche Mobilität © VDRVDR-Academy newsletter
AcademyNews: Advertisement AcademyNews: Banner
One edition includes a total of 4-5 articles Banner 644 x 170 px
Ad-construction: Logo or image 540 x 400 px, headline and text up to 200 Shipping approx. 4,000 contacts of the business travel world
characters including spaces Link to your offers
Content: up to three images 540 x 400 px, about 1,000 characters
Shipping approx. 4,000 contacts of the business travel world
Price: 850 Euros Price: 850 Euros
37 VDR – Netzwerk für geschäftliche Mobilität © VDRGeneral information
File Information Online and Print
Online format: Logo as RGB PNG (or JPG, GIF); Graphics/banners/images as RGB JPG (or PNG, GIF) file
Print format: EPS file (or high-resolution CMYK JPG file) and additionally as high-resolution RGB JPG file
Contracting
The contract depends on the order of receipt. Should a sponsorship package not occur, you can decide whether you receive an
alternative offer or withdraw from the sponsorship agreement. If already paid, your money will be refunded.
Invoice
The invoicing is done usually no later than eight weeks prior to the program. All prices are in € (Euro) plus 19% VAT (at the time of
press date).
Cancellation conditions
A contract is concluded, as soon as you take one of the listed partner offers and received a confirmation. If not separately described in
the respective package, 50% cancellation charges apply in case of cancellation upon receipt of confirmation, and up to eight weeks
prior to the program. In case of cancellation less than eight weeks prior to the program, the entire sponsorship amount is payable.
38 VDR – Netzwerk für geschäftliche Mobilität © VDRContact details
Verband Deutsches Reisemanagement e.V.
VDR Service GmbH
Darmstädter Landstraße 125, 60598 Frankfurt
Julia Weigel
T. +49 69 695229 23
weigel@vdr-service.de
www.vdr-service.de/sponsoring
39 VDR – Netzwerk für geschäftliche Mobilität © VDRYou can also read
