MEDIA KIT & ADVERTISING GUIDE - PAINPATHWAYS MAGAZINE
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2018
Official Magazine of the World Institute of Pain
PAT I E N T S I PHYSICIANS I CAREGIVERS
Media Kit &
Advertising Guide
AVAILABLE AT :
Barnes & Noble nationwide
Canada’s Chapters Indigo
CVS Pharmacy
Hastings Book Sellers
RiteAid Pharmacy
DISTRIBUTED TO :
Physicians
Medical Offices
Patients
Pain Organizations
Digital Editions
www.painpathways.org
SALES@PAINPATHWAYS.ORG
PainPathways
MAGAZINE
OUR MISSION
To inform and inspire
chronic, acute and cancer
• The ONLY nationwide consumer- driven magazine dedicated to
pain patients, caregivers and
addressing the needs and interests of chronic, acute and cancer
pain patients, caregivers and physicians. physicians, so they can define
• An upscale, quality and EDUCATIONAL magazine providing
their own path to wellness.
advertisers months of shelf- life and multiple opportunities for their
advertising message to reach the highest number of targeted
individuals at the most competitive rates.
• With a focused and concentrated readership, PainPathways has
little to no advertising waste and helps millions of pain sufferers
find their path to wellness.
• Published quarterly, and features high-profile personalities, including
Joan Lunden, Lou “The Hulk” Ferrigno, Naomi Judd, Dick Vitale, Joan Lunden
Mariel Hemingway, Dr. Mehmet Oz, Jeff Gordon, Hoda Kotb, featured in
Dr. Sanjay Gupta and President Jimmy and Rosalynn Carter. PainPathways
• The official magazine of the World Institute of Pain (WIP).
OUR REACH, ADDED VALUE
AAPManagement Pain Society of the Carolinas
National Fibromyalgia & PainWeek
Chronic Pain Association Sceptor Pain Foundation
The National Rx Drug Abuse Tennessee Pain Society
& Heroin Summit Texas Pain Society
New York State Pain Society
U.S. Pain Foundation
North American Neuromodulation
Women in Pain
Society (NANS)
World Institute of Pain
INFORMING & INSPIRING CONTENT
PainPathways is packed with current pain management news
and information. High-profile cover personalities ensure each
issue is read in waiting rooms and medical offices nationwide.
Our digital edition links readers instantly to your message.
NATIONAL
PAIN
AWARENESS
MONTH
IN EACH ISSUE SPRING SUMMER FALL ISSUE WINTER
· Pain News
· Fibromyalgia · Migraine · Breast Cancer · Acute Pain
· Wellness
· Opioid Safety · Arthritis (JA) · CRPS · Integrative
· Integrative Therapies
· Colorectal Cancer · Sickle Cell · Neuromodulation/SCS · Cardiac Pain
· Physician Spotlight
· MS · Back Pain · Joint Pain · Caregiver
· Pain Quiz
· Neuropathy · Wellness · Pediatric Pain · Depression
· Ask the Doctor
· Caregiver &
Patient Features
2018
CLOSING: 1 /19/ 18 CLOSING: 4/13/ 18 CLOSING: 7/6/ 18 CLOSING: 10/12/ 18
MATERIALS: 2 / 2/ 18 MATERIALS: 4 /27 / 18 MATERIALS: 7/ 26/ 18 MATERIALS: 10 / 26 / 18
ON SALE: 3/13/ 18 ON SALE: 6/5 / 18 ON SALE: 9/4/ 18 ON SALE: 12/4/18
2 PainPathways I MEDIA KIT 2018
DEMOGRAPHICS OUR READERS ARE
Chronic pain affects 1 of 3 Americans (approximately • 84% Women
100 million) — more than the total affected by • 55% are between
heart disease, cancer and diabetes combined, ages 40 and 59
and costs the nation up to $635 billion each year • 40% are 60+
in medical treatment and lost productivity. • 5% are between
(IOM’S RELIEVING PAIN IN AMERICA, 2011) ages 30-39
TOTAL AUDIENCE 7, 200, 000 HIGHLY TARGETED
CIRCULATION AND
CIRCULATION/DISTRIBUTION
DISTRIBUTION
Circulation 262,000 annually With a targeted readership of over
Frequency Quarterly 7,200,000, PainPathways distributes
over 60,000 copies quarterly ensuring
* A recent study performed in collaboration with McPheters & Company and Conde Nast found that your marketing message reaches
magazines placed in physician offices averaged 30 readers per copy (per month) versus 4 readers
per copy for paid subscriptions or newsstand copies. In addition, the majority of the 30 readers fit the
your target market. PainPathways
target as opposed to only 1 to 2 of readers of paid subscriptions or newsstand copy readers. is distributed nationally to:
** Member of Alliance for Audited Media • Barnes & Noble and Hastings bookstores,
CVS and RiteAid pharmacies, and
Chapters Indigo bookstores in Canada.
• Physician offices including pain,
oncology, orthopedic, neurology,
neurosurgery, rehab medicine,
hospice care, primary care centers
and other pain subspecialty clinics
across the United States.
• Partnering
pain organizations and
advocacy and support groups, including
American Chronic Pain Association,
Sceptor Pain Foundation, US Pain
Foundation, American Cancer Society
and more.
NEW 2018
MOBILE
DIGITAL EDITIONS APP
E-edition and new mobile
APP available internationally to
physicians, professional pain
organizations, support groups and
patients.
ASK ABOUT PREMIUM PLACEMENT
AS A DIGITAL EDITION SPONSOR
Member of The New Audit Bureau of Circulations
3 PainPathways I MEDIA KIT 2018 MEMBER SINCE 2009
Take advantage of
ISSUE SPONSORSHIP
& INTEGRATED MARKETING opportunities.
Ask About Issue
Sponsorships!
POLICIES
COPY ACCEPTANCE
PainPathways reserves the right to accept or decline any advertisement.
ERRORS
Any and all errors not found at proofing are the responsibility of the advertiser or agency.
DATES
Commitments for advertising space must be made 30 days prior to issue date.
Camera-ready art due on or before those dates specified as deadlines
(see Closing Dates on page 2).
ISSUE SPONSORSHIP
DEADLINES & ADVERTORIAL :
Submission of ad materials is the responsibility of advertiser. The last insertion
will run if new ad is not received by the next issue’s closing date. If no previous
· Issue sponsorship
insertion, client is liable for the cost of contracted space not used, and space · Article sponsorship
is allocated at the discretion of the publisher. · Advertorial
ASK FOR DETAILS.
ADDED VALUE : HELPFUL PRODUCTS
• Digital Edition PRINT
& RESOURCES PLACEMENT
• Banner advertising opportunities
Far -forward spread,
• Expert Facebook Chats
$1,000 for 1 issue.
· digital
integration
• Links on our website
• Editorial opportunities Multi -issue · links to your
website
• Mobile APP discounts available.
WEBSITE & SOCIAL
INTEGRATION :
• Inclusion in monthly eblasts
• Website Banner Ads
• Sponsor Facebook Chats
4 PainPathways I MEDIA KIT 2018
print
FOR MORE INFORMATION,
PLEASE CONTACT :
MARKETING & SALES
SIZES & SPECS sales@painpathways.org
366.760.2942
Please add crop marks and bleed of at least .25 inches on
web
all sides to ANY ad sizes listed below. Also, keep text and
important images at least .25 inches from the trim.
AVAILABLE SIZES TRIM SIZE
DOUBLE -PAGE SPREAD 17.75” x 10.875”
SIZES & SPECS
FULL PAGE 8.375” x 10.875”
2/3 PAGE 5.4375” x 10.875” Extend your message using
1/2 (HORIZONTAL) 7.5” x 4.875”
our interactive website.
1/3 PAGE (VERTICAL) 3.5” x 10.875” FLEXIBLE SIZES INCLUDE:
LEADERBOARD >> standard >> 728 x 90
AD CREATION SPECIFICATIONS:
BANNER AD >> 2/3 column >> 700 x 100 (up to 350)
• Submitted advertisements will be accepted in a locked
PDF/X -1a digital format only. PainPathways is not responsible BANNER AD >> standard square >> 336 x 280
for any errors to content, color and layout, that may appear
BANNER AD >> 1/3 column >> 320 x 180 (up to 640)
within the client- or agency-provided PDF/X -1a file.
• Printed proofs are not accepted as files will be printed exactly >> Rates provided upon request.
as provided, without opportunity to match on press.
• All images used must have a resolution of 300 dpi,
in CMYK format, and with all fonts embedded.
• Ads not meeting these criteria will be returned, with a request
to modify the digital file and resend prior to the issue’s listed
materials due date (found on page 4 of this Media Kit).
ACCEPTABLE AD FORMAT:
Adobe PDF/X - 1a: Created through InDesign CS or
QuarkXPress. Specifically, a high resolution pdf (PDF/X -1a),
making sure that the compatibility settings on the General
Tab are set to Acrobat 8.0 and the advanced tab has
Transparency Flattener settings at high resolution to
prevent transparency errors on the print side.
UNACCEPTABLE AD FORMAT:
Photoshop CS, Illustrator CS, QuarkXPress,
Microsoft Word, Publisher, or Film
The publisher will bill for any work needed to bring materials up
to specifications. Charges are based upon current market rates.
SEND TO:
If your PDF-X1a advertisement is less than 8MB, it may be sent
directly via email to cathy@cmgmarketingandevents.com. If
larger, please send an email to this same address and a member
of the PainPathways team will provide you with a Dropbox link
in which to upload your PDF-X1a file.
SPECIAL
ADVERTISING
Make the most of our Helpful Products & Resources
section. Send a high-resolution JPEG or TIFF image
(over 300 dpi). Copy should include a title, phone number
and/or website & up to 70/words of copy, although
less is recommended for easy-reading.
5 PainPathways I MEDIA KIT 2018
“Anyone who doubts the future
PainPathways
TESTIMONIALS
of specialized magazines need look
no further than PainPathways.” Advisory Board
SAMIR “MR. MAGAZINE”™ HUSNI, PH.D.
Chair of the Journalism Department at the Peter Abaci, MD Philip M. Finch, MD, MBBS,
University of Mississippi & Publisher and MEDICAL DIRECTOR & CO-FOUNDER DRCOG , FFPMANZCA , FIPP
BAY AREA PAIN & WELLNESS CENTER PERTH PAIN MANAGEMENT CENTRE
Editor-in-Chief of Mr. Magazine.com AUTHOR, TAKE CHARGE OF YOUR CHRONIC PAIN AND
CONQUER YOUR CHRONIC PAIN
WEBMD AND HUFFPOST, CONTRIBUTING MEDICAL EXPERT Scott M. Fishman, MD
PROFESSOR AND CHIEF, DIVISION OF PAIN MEDICINE
“Thanks for this wonderful Allen W. Burton, MD, FIPP DEPARTMENT OF ANESTHESIOLOGY AND PAIN MEDICINE
UNIVERSITY OF CALIFORNIA, DAVIS, SCHOOL OF MEDICINE
Dawn C. Buse, MD
resource for people in pain and ASSOCIATE PROFESSOR,
Paul Gileno
FOUNDER
ALBERT EINSTEIN COLLEGE OF MEDICINE
their caregivers. I learn so much DIRECTOR OF BEHAVIORAL MEDICINE,
MONTEFEORE HEADACHE CENTER
U.S. PAIN FOUNDATION, INC.
Craig Hartrick, MD, DABPM, FIPP
from the magazine and the website. WWW.DAWNBUSE.COM
PROFESSOR ANESTHESIOLOGY AND HEALTH SCIENCES
Steven P. Cohen, MD
OAKLAND UNIVERSITY
I’ve been a subscriber for years.” CHIEF OF PAIN MEDICINE,
JOHNS HOPKINS SCHOOL OF MEDICINE
DIRECTOR, ANESTHESIOLOGY RESEARCH
WILLIAM BEAUMONT HOSPITAL
EDITOR-IN-CHIEF, PAIN PRACTICE
TINA JANSEN PROFESSOR OF ANESTHESIOLOGY &
San Deigo, CA
PHYSICAL MEDICINE & REHABILITATION
DIRECTOR OF PAIN RESEARCH,
James P. Rathmell, MD
PROFESSOR OF ANAESTHESIA
WALTER REED ARMY MEDICAL CENTER
HARVARD MEDICAL SCHOOL
Penney Cowan
CHAIRMAN, DEPARTMENT OF ANESTHESIOLOGY,
“I am so glad to see your magazine. FOUNDER AND EXECUTIVE DIRECTOR
AMERICAN CHRONIC PAIN ASSOCIATION
PERIOPERATIVE AND PAIN MEDICINE
Peter Rosenberger
PainPathways is a candle in the Anthony Dragovich, MD FOUNDER OF CAREGIVERS WITH HOPE
BLUE RIDGE PAIN MANAGEMENT AUTHOR, HOPE FOR THE CAREGIVER
dark; I no longer feel quite so SYNDICATED RADIO HOST
Serdar Erdine, MD, FIPP
overwhelmed or alone.” FOUNDER AND PRESIDENT, WIP
DEPARTMENT OF ALGOLOGY
MARTHA TONEY-GRIERSON MEDICAL FACULTY OF INSTANBUL
Reader from Winter Haven, FL
“We at American RSDHope thank
Pain Partners
Albert Einstein College of Medicine National Multiple Sclerosis Society
you for all you do at PainPathways. American Cancer Society National Women’s Health Network
We share many of the wonderful American Chronic Pain Association New York State Pain Society
American Pain Society North American Neuromodulation Society
articles, and appreciate your work American Society of Nurse PainCast
in the pain community.” Practitioners Pain Society of the Carolinas
Band Against MS PainWeek
KEITH ORSINI
National Director, RSDHope Beth Israel Medical Pain Center Pain Warriors
Boston Scientific Partnership for Prescription Assistance
Caregivers With Hope Reflex Sympathetic Dystrophy
“At home or in the waiting room, earlier.org/Breast Cancer Syndrome Association
Fight the Flame/CRPS Sceptor Pain Foundation
PainPathways is a valuable tool
For Grace Stanford University Pain Center
for people in pain and their families. INvisible Project St. Jude Medical
iPain International Pain Foundation Susan G. Komen For The Cure
It puts information on conditions
Johns Hopkins Pain Center Texas Pain Society
and products all in one place. Mass General Pain Center The Cleveland Clinic — Pain Department
Mayo Clinic — Pain Medicine The Kaplan Center for Integrative Medicine
My patients say they add each
MD Anderson Cancer Center/ Tyler’s Hope — Dystonia Foundation
issue to their ‘pain reference’ University of Texas U.S. Pain Foundation
Medtronic Womack Army Medical Center
library. Thanks for creating Montefiore Headache Center Women Heart
such a helpful tool.” National Family Caregiver Association World Adhesion Foundation
GREG S. HARDIE, MD
National Fibromyalgia World Institute of Pain
& Chronic Pain Association
contact
www.PainPathways.org
150 KIMEL PARK DRIVE, SUITE 100-B ° WINSTON-SALEM, NC 27103
366.760.2942 PHONE ° sales@painpathways.org
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