Media Kit 2020 The No 1 magazine for beekepers in Germany - Widest reach Largest print run - dlv Deutscher Landwirtschaftsverlag
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The No 1 magazine for beekepers in Germany
Foto: C. Schüßler – stock.adobe.com
✓ Widest reach
✓ Largest print run
Media Kit 2020 www.bienenundnatur.de
Media profile
Mediaprofil
bienen&natur is the practical publication for apiarists and friends of the bee. It is
the leading magazine in both regional and national German-language spheres.
Currently printing 38,524 copies, we provide the widest reach for apiculture
devotees in Germany.
bienen&natur describes the fundamentals of beekeeping for
beginners as well as the more advanced. Monthly contributions
by recognised experts, both at home and abroad, complement
The No 1 articles by practitioners.
for your
A range of topics is covered
advertising
11 practical beekeeping using a variety of approaches
11 extracting and selling honey
11 advice on bee diseases
11 new products
11 reports on beekeeping in other countries
11 biology and behaviour
11 bee-friendly gardening
11 nature conservation
Numerous apiculture associations and clubs use bienen&natur as their official com-
munication platform, sending members special dates and notifications
bienen&natur is
11 backed up by expertise 11 up-to-date information
11 open-minded 11 practical and environment-oriented
11 the largest print run of German-speaking apiculture publications:
38,524 copies distributed circulation (IVW 2/2019)
2
Facts | Target group | Payment terms
Facts Target group Payment terms
11 Amateur and professional beekeepers 2 % discount within 14 days following invoice date or
Distributed circulation: 38,524 copies 30 days net. 2 % discount will automatically be deduc-
11 Nature lovers and garden owners ted for direct debit.
Sold circulation: 36,798 copies
(IVW 2/2019) 11 Scientists Postal charges are not subject to discount.
11 Consultants in apiculture The publisher is entitled to set a credit limit.
Subscription rate: 53.– €
Payment options
DZ Bank AG München
IBAN DE50 7016 0000 0000 1525 73
BIC GENODEFF701
Postbank München
IBAN DE60 7001 0080 0646 5658 04
BIC PNBKDEFF
Terms and conditions of business
The terms and conditions of payment and business
that may be obtained from the publisher or inspected
on www.dlv.de/AGB are applicable to the processing
of orders.
Because of tax regulations, when placing an order
please state your tax number and/or Value Added
Tax ID number.
bienen & natur – the largest Deutscher Landwirtschaftsverlag GmbH
German-language publication Lothstr. 29, 80797 München, Germany
Postfach 40 05 80, 80705 München, Germany
for apiarists and bee-lovers Tel. +49(0)89-12705-1, Fax -335
and the market leader in dlv.muenchen@dlv.de, www.dlv.de
terms of print run and reach
3
Ad Formats and Rates
Textual advertisement
1/1 page (1.080 mm) 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal
4-c 4-c 4-c
4,936.– € 2,468.– € 1,892.– €
P: 184 × 270 mm P: 90 × 270 mm P: 184 × 135 mm P: 58 × 270 mm P: 184 × 90 mm
B: 210 × 297 mm B: 103 × 297 mm B: 210 × 150 mm B: 71 × 297 mm B: 210 × 105 mm
Advertising section
1/1 page (1.080 mm) 1/2 page vertical 1/2 page horizontal 1/3 page vertical page horizontal
bw bw bw
2,830.– € 1,415.– € 943.– €
4-c 4-c 4-c
4,936.– € 2,468.– € 1,645.– €
P: 184 × 270 mm P: 90 × 270 mm P: 184 × 135 mm P: 58 × 270 mm P: 184 × 90 mm
B: 210 × 297 mm B: 103 × 297 mm B: 210 × 150 mm B: 71 × 297 mm B: 210 × 105 mm
P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2020 4
Ad Formats and Rates
Advertising section Cover pages
1/4 page vertical 1/4 page horizontal 1/4 page 2 columns 1/1 page Claudia Sen
Cover page 2/4 Media Consultant
4-c 5,676.– € Phone +49(0)89 12705-248
Cover page 3 claudia.sen@dlv.de
4-c 5,430.– €
Magazine size
210 mm × 297 mm (width x height)
P: 43 × 270 mm P: 184 × 67 mm P: 90 × 135 mm P: 184 × 270 mm Print space
B: 56 × 297 mm B: 210 × 82 mm B: 210 × 297 mm 184 mm × 270 mm (width x height)
bw 707.50 € Column width
4-c 1,234.– € Advertising section (4 columns) 43 mm
Textual advertisement (3 columns) 58 mm
Advertisements by the millimetre
1/8 page vertical 1/8 page horizontal 1/8 page 2 columns 1/16 page vertical 1/16 page horizontal
Minimum 10 mm/1 column
per mm bw 2.87 €
per mm 4-c 5.– €
P: 43 × 135 mm P: 184 × 33 mm P: 90 × 67 mm P: 43 × 67 mm P: 90 × 33 mm
bw 354.– € bw 177.– €
4-c 617.– € 4-c 308.50 €
P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2020 5Discounts | Technical data
Discounts in the event of acceptance within Technical data
a contract year Nicole Trost
Proof
Frequency Volume A true-colour proof is essential and must be available Media Provision
Discount tot he publisher/printing firm before printing com-
discount discount Phone +49(0)89 12705-369
3 ads 1,000 mm 5% mences. Without a proof, no guarantee can be given Fax +49(0)89 12705-841369
regarding the print quality or correctness of the adver- nicole.trost@dlv.de
6 ads 3,000 mm 10 % tisement motif. Without a proof, complaints are invalida-
9 ads 6,000 mm 15 % ted.
12 ads 10,000 mm 20 % Colour advertisement production
Euro Scale: The shades are produced by combination Electronic data transmission
Inserts, glued-in booklets and classified business advertise- nicole.trost@dlv.de
ments are billed without discount. printing. Colour variations within the tolerance range
are state of the art for the offset printing process. Sha- Transfer to the data only with accurate statements of the
Bonus from net sales at the end.
des that cannot be created from the Euro Scale (HKS customer’s name, property, issue no. and content of the
Technical data special colours) are possible on request – separate print material transfer
costing! Delivery address
Printing process
Sheet-fed offset Samples for inserts, bound-in-booklets, glued-in Free delivery with appropriate labelling
inserts “bienen&natur“ to:
Processing Before accepting an order, the publisher requires five PASSAVIA Druckservice GmbH & Co. KG
Saddle stiching authentic samples by the deadline for advertisements in Mr. Anthofer, Medienstr. 5b, 94036 Passau
Data storage media/data transmission the relevant issue: Tel. +49(0)851-966180-779, Fax -930
CD or email, FTP on request Deutscher Landwirtschaftsverlag GmbH
Delivery date:
File formats Anzeigen “bienen & natur”
Lothstr. 29, 80797 München Inserts, bound-in booklets and glued-in inserts must be
Print-optimised PDF (Standard X1a)
The authenticity of fulfilment of an order cannot be final- delivered by 14 days before the issue oft he magazine at
Other file formats or open files only possible upon
ly decided upon until the samples have been submitted. least.
enquiry.
Volumen of the issue required on request.
Colour images always in CMYL-mode (4-c)
Resolution at least 300 dpi (600 dpi for ads in bw)
Print profile
www.dlv.de/bun
6Special advertisement
Inserts Bound-in booklets Glued-in inserts, tip-on-ads
Weight Rates per 1,000 Size Weight Rates Format Rates per 1,000
up to 25 g 160.– € 4-pages up to 30 g 7,404.– € Standard Postcard 120.– €
ea. additional 5 g 20.– € 8-pages up to 50 g 12,340.– € Tip-ins, booklet up to 25 g 125.– €
Glued-on CD/DVD up to 25 g,
on request
125 × 125 mm
Technical information Technical information Technical information
11 Inserts must not be larger than the format 11 Bound-in booklets are to be delivered folded and 11 Use our tip-on advertisements to make postcards,
205 mm × 270 mm (width times height) and must uncut. booklets, product samples, advertisements, CDs or
not have a zigzag fold. DVDs readily available to your customers.
11 Format and circulation upon request.
11 The long side of the insert must always be closed. 11 The basis for a tip-on advertisement is a 1/1 page
11 In certain technical production circumstances we carrier advertisement.
11 With special formats, folds or paper weights, it is reserve the right to postpone publication.
always necessary to consult the publisher with 11 DVDs and CDs require labelling where applicable in
authentic samples before production. 11 Glued insert on the bound-in booklet: Upon request accordance with the Jugendschutzgesetz (Young
with sample. People’s Protection Act).
11 Inserts must not contain any advertisements by
other firms.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2020
7
We will be happy to inform you of placements and all other details. Simply call us.Topics
Issue Dates Topics
P:28.12.2019
January
1 A:02.12.2019 Beeswax
C:09.12.2019
P:28.01.2020
February
2 A:02.01.2020 Winter losses
C:09.01.2020
P:28.02.2020
March
3 A:03.02.2020 Bees and species diversity
C:10.02.2020
P:28.03.2020
April
4 A:03.03.2020 Rapeseed – a curse or a blessing?
C:09.03.2020
P:28.04.2020
May
5 A:02.04.2020 Swarming
C:08.04.2020
P:28.05.2020
June
6 A:05.05.2020 Queens – buying, placing, breeding
C:11.05.2020
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics
8Topics
Issue Dates Topics
P:27.06.2020
July
7 A:02.06.2020 Apitherapy – health from bees
C:08.06.2020
P:28.07.2020
August
8 A:01.07.2020 Feed supplements
C:06.07.2020
September
P:28.08.2020
9 A:04.08.2020 Honeydew flow
C:10.08.2020
P:28.09.2020
Oktober
10 A:02.09.2020 Which honey extractor?
C:08.09.2020
November
P:28.10.2020
11 A:05.10.2020 New research on neonicotinoids
C:08.10.2020
December
P:28.11.2020
12 A:03.11.2020 Wild honey bees
C:09.11.2020
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics
9Specials bienen & natur 2020
Bayerischer Imkerkalender 2021 – A useful guide to the year
For over 30 years, the pocket calendar has been an indispensable tool for the Bavarian
beekeeper, containing all the necessary dates and addresses for his or her profession. This
popular calendar is produced in close collaboration with the Landesverband Bayerischer
Imker e.V. (apiculture association). However, much of the information within is applicable far
beyond the bounds of Bavaria! A broad sweep of themes is covered by monthly articles from
a variety of authors.
It is attractive in design, printed in colour and supplied with a practical PVC envelope and
fastener. For use every day of the year – informative – practice-oriented – and based on
expert advice.
Circulation: 6,000 copies
Publication date: 02.08.2020
Advertising deadline: 23.04.2020
Rates
Format Print space Bleed bw 4-c
1/1 page 86 × 128 mm 103 × 145 mm 375.– € 635.– €
1/2 page 86 × 62 mm – 187.50 € 317.50 €
4. cover page – 730.– €
Claudia Sen
Media Consultant
Phone +49(0)89 12705-248
claudia.sen@dlv.de
P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. 10Special issues
Keeping bees – a guide The fascination of bees Health from bees Bee honey, beeswax
Bees’ fan base is growing. People are ever The honeybee is a masterpiece of evolu Bees produce a variety of substances that Wax and honey are the most popular and
keener to engage with bees and try their tion. It has existed almost unchanged for are of value not only to them but also to versatile of bee products. Many of us
hand at beekeeping – to make their own around 70 million years. It is the only one man. Honey is more than just a food. It has remember the smell of beeswax candles
honey, or simply to participate in the of around 20,000 bee species in the world antimicrobial, antibacterial and antiviral from childhood, perhaps in combination
wonder of nature that a functioning colony to have developed the ability to over properties. In veterinary medicine for with the honey cakes that appear at
of bees represents. The magazine winter in cold climates as a colony. The example, it is used to heal wounds. Bee Christmas time. Wax is the bees’ natural
presents all the main aspects of bee- dual nature of the honeybee – on the one products such as propolis and royal jelly building material – even the fact that it is
keeping in a readable way, based on hand a single animal, on the other a can be easily bought. They are prized for small glands on bees’ stomachs that
sound expertise ‘superorganism’ – is part of its fascination. their ability to heal, but some claims are secrete wax is a wonder in itself. This
Even now, scientists continue to discover exaggerated. Many of the effects of bee issue explains the origins of wax and
From the contents listings: extraordinary facts about bees. products have been well researched and honey and what these products can be
11 How does a hive work? A lavish series of photographs shows the certain assurances debunked. This issue used for.
11 The fundamental choice: appeal and beauty of bees in all their takes a comprehensive and critical view of
apitherapy as a topic. From the contents listings:
What do I want from the bees? glory.
11 Honey, one of nature's wonders
11 How should I approach bees? From the contents listings: From the contents listings:
11 Mead: an ancient drink rediscovered
11 What equipment do I need? 11 The diversity and beauty of bees 11 Honey: more than a food
11 What is beeswax, in fact? And how do
11 Education and courses: 11 anatomy of the honeybee: flying 11 Propolis: What is it and how does it bees produce it?
an overview machine, power plant and chemical work?
11 Report: A beekeeper harvests his
11 Extracting honey factory 11 Inhaling the air from bee hives: honey
11 Dealing with pests and diseases 11 all the things bees achieve. How do What is this about and how is
apitherapy applied? 11 Honey from the scientific viewpoint
11 Apiculture throughout the year they fly, perceive their environment
and find their way around? 11 Royal jelly: Miracle cure or work of 11 The apiarist's wax cycle
Date of publication: 28.2.2020, the devil? 11 How safe is wax?
11 How is a bee colony organised?
advertisement deadline: 3.2.2020, 11 Cosmetics using bee products
11 Honeybees in the ecosystem 11 Make your own wax cloths and
printing deadline: 11.2.2020
11 other bee products candles
Date of publication: 28.5.2020, 11 Recipes using honey, from starters to
11 The legal question: who is allowed to
advertisement deadline: 5.5.2020, roasts to desserts
apply a treatment, and under what
printing deadline: 12.5.2020
Circulation: conditions?
Date of publication: 28.11.2020,
50,000 copies each Date of publication: 28.8.2020, advertisement deadline: 2.11.2020,
Target group: advertisement deadline: 3.8.2020, printing deadline: 6.11.2020
amateur beekeepers printing deadline: 7.8.2020
11Ad Formats and Rates Special issues
1/1 page (1.080 mm) 1/2 page vertical 1/2 page horizontal 1/1 Cover pages
Cover page 2/4
4-c 4,370.– €
Cover page 3
4-c 4,180.– €
P: 184 × 270 mm P: 90 × 270 mm P: 184 × 135 mm P: 184 × 270 mm
B: 210 × 297 mm B: 103 × 297 mm B: 210 × 150 mm B: 210 × 297 mm
4-c 3,800.– € 4-c 1,900.– €
1/3 page vertical 1/3 page horizontal
Claudia Sen
Media Consultant
Phone +49(0)89 12705-248
P: 58 × 270 mm P: 184 × 90 mm
claudia.sen@dlv.de
N: 71 × 297 mm A: 210 × 105 mm
4-c 1,456.– €
P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2020 12Ad Formats and Rates Special issues
1/4 page vertical 1/4 page horizontal 1/4 page 2 columns Inserts
Weight Rate per 1,000
up to 25 g 140.– €
ea. additional 5 g 20.– €
Technical information
11 Inserts must not be larger than the format
P: 43 × 270 mm P: 184 × 67 mm P: 90 × 135 mm 205 mm × 270 mm (width times height) and must
B: 56 × 297 mm B: 210 × 82 mm not have a zigzag fold.
4-c 950.– € 11 The long side of the insert must always be closed.
11 With special formats, folds or paper weights, it is
always necessary to consult the publisher with
authentic samples before production.
1/8 page vertical 1/8 page horizontal 1/8 page 2 columns
11 Inserts must not contain any advertisements by
other firms.
P: 43 × 135 mm P: 184 × 33 mm P: 90 × 67 mm
4-c 760.– €
P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 4 valid from issue 1/2020 13Online advertising
Use an online campaign to extend the reach to targed
groups.
Expand your printed materials
Combine a print advertising campaign with online
campaign and talk to your target
advertising: 70 % of readers of www.bienenundnatur.de
groups online!
can only be reached online.
Leaderboard Skyscraper Rectangle Hockey Stick
Please contact us
728 × 90 Pixel 120 × 600 Pixel 300 × 250 Pixel Sky + Leaderboard Claudia Sen
750.– € 750.– € 750.– € 1,150.– € Media Consultant
Phone +49(0)89 12705-248
Advertorial claudia.sen@dlv.de
Additional
formats and
prices upon Belinda Jaric
Head of Sales Garden & Horses
request. 950.– €
Phone +49(0)89 12705-221
belinda.jaric@dlv.de
the prices shown on this screen are monthly ones.
14Please contact us
Director Garden & Horses
Johann Wörle
Phone +49(0)89 12705-332, johann.woerle@dlv.de
Head of Sales Garden & Horses
Belinda Jaric
Phone +49(0)89 12705-221, belinda.jaric@dlv.de
Media Consultancy
Claudia Sen
Phone +49(0)89 12705-248, claudia.sen@dlv.de
Media Provision
Nicole Trost
Phone +49(0)89 12705-369, nicole.trost@dlv.de
191673-2 SF
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