MEDIA KIT 2021 - Townnews
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT 2021
Overview
Post and Courier Columbia / Free Times is the largest and most-read weekly publication
serving Columbia and surrounding Richland and Lexington counties, reaching a past week
audience of 151,788.
Through the print edition, website, social media sites and specialty publications, P&C
Columbia / Free Times offers the best local information on events, food, music, nightlife,
and cultural arts, as well as award-winning coverage of local and state news and politics.
We distribute 15,000-20,000 copies each week at more than 600 locations through the
Columbia metro area, extending to Chapin, Blythewood, South Congaree and Fort Jackson.
Digital is strong, too, with a combined 205,950 unique visitors to postandcourier.com/columbia
and free-times.com each month and 289,245 pageviews. We have an audience of 90,000
on social media and email newsletters.
P&C Columbia / Free Times readers are all ages, with the largest percentage in the mid-20s to
mid-40s. The average P&C Columbia / Free Times reader is 39 years old and college-educated,
with a household income just below $70,000 (about 60% higher than the local average).
Readership is equally divided between men and women.
■ Average age: 39 44%
Age
35-54 Post and Courier
■ 88% are college-educated Age 16% Columbia /
55+ Free Times
■ Average income: $70,000 Age
adult audience
18-34
■ 35% earn over $75,000 Source: CVC Audit Report
40%
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Print Distribution
Circulation
15-20,000 copies each week, BLYTHEWOOD
adjusted seasonally
Distribution Sites
more than 600 throughout
Northeast
CHAPIN
the Columbia metro area
BALLENTINE
Readership CLEMSON ROAD SANDHILL
141,000 readers each week
in print and online TWO NOTCH ROAD
Penetration IRMO
DENTSVILLE
Columbia = 43%
Columbia
LAKE MURRAY
ST. ANDREWS
Five Points, Shandon, The Vista, Rosewood,
Forest Acres, USC, Main Street FORT JACKSON
FOREST
ACRES
MAIN STREET
Lexington County = 37% FIVE
WEST COLUMBIA THE VISTA POINTS
Lexington, West Columbia, Cayce, Irmo, LEXINGTON USC SHANDON
St. Andrews, Lake Murray, Ballentine,
Lexington
Chapin, S. Congaree CAYCE ROSEWOOD
Northeast = 20%
Two Notch Road, Clemson Road,
Blythewood, Sandhill, Fort Jackson,
County
Dentsville
PRINT COVERAGE
Source: Circulation Data Q4 2020
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Audience in Print 48,000 readers
■ Each week, nearly 48,000 adults read a printed copy of P&C Columbia/Free Times.
20-25,000 copies
■ P&C Columbia/Free Times is distributed through more than
600 locations throughout the Columbia metro area.
■ On average, 2.4 adults read each printed copy of P&C Columbia/Free Times.
P&C Columbia/Free Times P&C Columbia/Free Times
Weekly Circulation Weekly Print Readers
Duplication is low with other print publications
Carolina
Panorama 3% ■ Fewer than half of P&C Columbia /
Free Times readers also read The State
Lexington 4% in an average week.
Chronicle
■ 43% of the total P&C Columbia /
The Post 7% Free Times audience reads NO OTHER
and Courier print publication.
Columbia 14% ■ That’s 20,640 Columbia-area adults
Star who are reached ONLY by
P&C Columbia / Free Times.
Go Columbia 15%
The State 44%
percentage of Free Times’ adult audience past 7 days Source: Google Analytics 2017, 2019 SSRS Research
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Audience Online
postandcourier.com/columbia
Average Monthly Pageviews: 90,426
Average Monthly Unique Visitors: 67,503
free-times.com
Average Monthly Pageviews: 163,302
Average Monthly Unique Visitors: 99,893
170
149 147
113 117 111
Newspaper websites over-deliver for reaching
U.S. Adult Average
young and middle-age adults, college
grads, white collar, $75,000+ income and
households with children. Ages
18-34
Ages
35-54
College
Grad
White
Collar
$75k +
HHI
Kids at
Home
Newspaper website visitor index Source: Google Analytics 2020
to U.S. adult average 2016 The Nielsen Company
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
E-newsletters
Get connected to new customers with our email newsletters
The best in local journalism, curated by Post and Courier and Free Times’ team of 13 full-time
journalists here in Columbia is now available right in your email inbox. Through our four weekly
e-newsletters, more than 25,000 adults in the Midlands receive content around local news, food
and dining, business and development, and arts and entertainment.
The Post and Courier Columbia / Free Times’ email newsletters deliver:
Personal connection
• Most intimate way to connect with people
• Meeting people where they are wherever they are MONTHLY INVESTMENT
• Readers are habit forming users and loyal • $500 / weekly 800x200 ad
Targeted, visible messaging • Positions vary
• Can alternate newsletters
• Targets readers based on their interests
monthly
Desirable content
• Newsletter readers have asked for this content so it is more valued
• Your ad message next to this relevant content gives it additional credibility
To subscribe to a newsletter, visit postandcourier.com/columbia/newsletter-signup.
Weekly Note Daily Headlines Columbia Business Free Times Free Times Weekend
from the Editor Automated daily email sharing top & Real Estate Food & Dining Free Times continues to be
Sharing the latest headlines headlines from previous day. This P&C Columbia reporters Jessica Food writer David Clarey curates your best source for arts and
from local politics, government, includes content from both Post Holdman and Mike Fitts provide this weekly e-newsletter that entertainment, things-to-do,
education, and daily life curated and Courier and Free Times writers a wide array of business news, provides you in-depth, delicious and nightlife. Fill your calendars
by Post and Courier Columbia in politics, business, real estate and including real estate, growth and and fun news around the Columbia with the best events and shows
Managing Editor Andy Shain. growth, food and dining, development updates. region’s food and beverage provided by Free Times Managing
things-to-do, and more industries. Editor Jordan Lawrence.
DELIVERS: Wednesday DELIVERS: Tuesday & Thursday
DELIVERS: Daily DELIVERS: Thursday
WEEKLY REACH: 20,000+ WEEKLY REACH: 1,500+ DELIVERS: Wednesday
WEEKLY REACH: 20,000+ WEEKLY REACH: 18,000+
WEEKLY REACH: 8,000+
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Social and Email Audience Facebook Likes
18,875
Twitter Followers
■ Reach 90,000 readers through Post and Courier 35,100
Columbia / Free Times’ social media platforms and
targeted email newsletters. Newsletter Subscribers 25,000+
Instagram Followers 10,800
Total Digital and Print Audience
weekly postandcourier.com/
columbia and free-times.com 37,000+
unique visitors
Through our diverse platform of
print, digital and social media, weekly total audience 141,000
Free Times reaches more than
141,000 adults every week. weekly social and email 90,000
weekly print readers 48,000
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
What news do readers seek from
P&C Columbia / Free Times?
Events 84%
Food & Dining 77%
Outdoor Activities 62%
Investigative/Watchdog Reporting 58%
Beer, Wine & Cocktails 56%
Local/State Politics 56%
Growth and Development 55%
Live Music 54%
Columbia City Government 53%
Local/State Business News 50%
Richland County Government 48%
Visual/Performing Arts 47%
Nightlife 40%
National Politics 38% HOT TOPICS
USC News 37%
■ AGE 18-34: Events, Live Music, Arts,
Opinion 33%
Alcohol, Nightlife, Outdoor Activities
Music Reviews 30%
Lexington/West of river Gov't 30% ■ AGE 55+: Letters to the Editor, Opinion
USC Sports 30%
Photo Galleries 28% ■ $100K+ INCOME: Food & Dining, Local
Movie Reviews 27% Politics, Watchdog Reporting
Letters to the Editor 24%
percent of Free Times adult audience
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
Events
Columbia Food Brunch So Hard
and Wine Festival Brunch So Hard celebrates the iconic weekend meal
everyone loves. It’s a lively event where attendees can
A journey through the best food and sample an array of brunch options from the local food scene,
wine in the city, this white-tented listen to live music, craft their own mimosas and Bloody
event is a curated affair. Enjoy live Marys, and enjoy outside activities.
music, cooking demonstrations
and samples of exciting new tastes. Dog Day Afternoon
Dog
Satellite events on Friday and Saturday Come out with your canines to a Free Times pet expo
Day
include brewery tours, curated featuring food, drinks, music and vendors. There will also be
dinners, market highlights and more. plenty of new friends to choose from as we welcome area
Afternoon
shelters.
Best of Columbia
Free Times Drive-In Movie
Party Join Free Times for a family-friendly drive-in movie at the
The most popular annual Free Times State Fairgrounds.
event is a themed party that celebrates
the winners of the Best of Columbia
poll at the South Carolina State A Free Times Halloween
Museum with live music, food, drinks This open bar costume party takes you through a spooky
and surprises. bank vault and library upstairs to a three-terrace dance floor
with a dj along with a live band in the ballroom.
Free Times
Tacos, Tequila
Music Crawl and Tacky Sweaters
Free Times Music Crawl brings the
best talent in the city out for a multi- Nothing screams the holidays quite like … tacos! This unique
venue concert. party will include all you can eat tacos by the best taco
vendors in Columbia. Sip craft margaritas, taste premium
tequilas and dance to a live band and dj.
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204
2021 Calendar
JAN FEB MAR APR MAY JUN
6 3 3 Camps Guide 1 7 Lexington Guide 5 2 BIA Tour of Homes
13 10 Black History 10 St. Pat’s Camps Guide 3 12 9 Best of Columbia
Month Best of Columbia Voting
20 Bites & Sights 17 Camps Guide 2 Nominations 19 Summer Guide
17 Beer Issue
BIA Home & Garden 16 Best of Columbia
23 Cheers! with 24 Summer Camps 14 Best of Columbia Voting
Columbia Cocktails 24 Magazine Show
Nominations
20 Columbia Food 23 Power Issue
27 Annual Manual 31 101 Things to Do 21 Bites & Sights
in South Carolina and Wine Festival Best of Columbia
Best of Columbia Voting
Nominations 26
30 Best of Columbia
28 Best of Columbia Voting
Nominations
JUL AUG SEP OCT NOV DEC
7 4 1 Attorney Guide 6 Bites & Sights 3 1
14 11 8 13 10 Veterans Day Section 8 Twelve Days of
Christmas begins
21 18 15 20 17 Holiday Guide
Free Times 15 Tacos, Tequila &
28 25 Best of Columbia 22 Cultural Season 27 Tacky Sweaters
Results Issue Arts Calendar Drive-in Movie
29 A Free Times 22
Best of Columbia 29 Sticky Note Blitz Halloween 24
party 29 New Year’s
Resolutions
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204Retail Print Ratecard
TOTAL ANNUAL INVESTMENT (all media)
SIZE SPECS (WIDTH X HEIGHT)
$40,000 + $30,000 -
$39,999
$20,000 -
$29,999
$10,000 -
$19,999
$5,000 -
$9,999Digital Rates
Online Display Email Marketing Sponsorship Opportunities
50,000 impressions $10.00 CPM Mailing list: 25,000+ $850/email blast Available for both postandcourier.com/columbia and
75,000 impressions $8.00 CPM free-times.com; 12-month commitment required
75,000+ impressions $7.50 CPM Contests and Quizzes Featured Sponsorships
Two-week contest $1,000 Latest News $200 /month
Sizes available: 300x250, 320x50, 728x90, 300x100
Delivers across all devices and screen sizes Online, social, email, print Business $150 /month
Community News $150 /month
Add $2 to your CPM for: Two-week contest $500
Arts $150 /month
Online, social, email
■ Video (:15 sec max) or geo-targeting Events $150 /month
Add $3 to your CPM for: Video Pre-roll Search $350 /month
■ Mobile-only targeting or ATF targeting Homepage sponsorship position, video player Weather ($650 value) $750 /month
page, or right-hand rail video player. Includes fixed placements on:
High-Impact Ads ■ Weather widget, 260x40
FIXED e-Newsletter ■ Weather pages, 300x250
■ Weather section of e-Newsletter, 800x200
300x250 or 728x90 $200 /day Ad size: 800x200
PARALLAX Daily Headlines (weekly reach: 20,000+) Photo Gallery ($575 value) $300 /month
Homepage $500 /day Presenting sponsorship $1,500 /month ■ Section sponsor on homepage, 250x50
News $400 /day Weekly ad $500 /month ■ Gallery interstitial, 300x250
PUSHDOWN Columbia Business (weekly reach: 1,500+ ) ■ Gallery page fixed placement, 300x250
Homepage $250 /day Presenting sponsorship $1,500 /month
News $250 /3 days Weekly ad $500 /month
Letter from the Editor (weekly reach: 20,000+)
Sponsored Content
Add mobile floorboard $250
Presenting sponsorship $1,200 /month TOTAL ANNUAL Online Online + Online +
Pushdowns run throughout section; mobile floorboard
Weekly ad $500 /month INVESTMENT only full page half page
only serves on homepage or news section front
Free Times Weekend (weekly reach: 18,000+)
$40,000+ $700 $1,500 $1,200
Takeover Presenting sponsorship $1,200 /month
Weekly ad $500 /month $20,000-$39,999 $750 $1,600 $1,250
Homepage or News $750 /day Free Times Food & Dining (weekly reach: 8,000+) $10,000-$19,999 $850 $1,750 $1,300
Includes: 728x90 (2), 300x250 (2), 320x50 (1) Presenting sponsorship $1,200 /month
and Pushdown (1) Weekly ad $500 /monthDigital Agency Solutions
Search Engine Marketing (SEM) Targeted Reach Videography & Photography
Videography starting at $1,500
Required minimum $1,000 Display Network Pre-roll $36 CPM
Account set-up $300 ■ one video up to 1 minute
Display Network Banner Ads $10 CPM ■ one 15-second clip
Billed total will include a 30% service and maintenance
fee; minimum 6-month commitment required. ■ Geofencing ■ Search Retargeting Drone Video only starting at $500
■ Keyword/Contextual ■ Site Retargeting Photography Packages starting at $500
Targeting ■ Addressable Headshots first person $200
Social Media Strategy ■ Event Targeting Geofencing each additional person $50
King $1,500 /month ■ Geotargeting ■ Waze Traffic App
Custom projects and quotes available. All projects include
Columbus 1,000 /month travel, shooting and editing for one location up to 25 miles.
50% billed at start of project; 50% billed upon completion.
Meeting $700 /month Reputation Management
Account set-up $300
Ad-only packages starting at $500
and Local Listing Monitoring Website Design
Account set-up $100 Meeting $99 /month King $6,000
Columbus $149 /month Columbus $4,500
Custom projects, platforms and quotes available.Ad-
King $199 /month Meeting $3,000
only packages billed total will include a 30% service and
maintenance fee. Min. 6-month commitment required. 6-month minimum required; Custom design + development quotes available. Monthly
only available as an add-on service. website maintenance package required with all new builds.
50% billed at start of project; 50% billed upon completion.
YouTube Video Advertising
Targeted Email Marketing Website Maintenance
Required minimum $500
50,000+ emails $24 CPM King $800 /month
Ads on YouTube are targeted by interest, location,
50,000 emails $1,250 Columbus $500 /month
demographics, etc. Billed total will include a 30% service
and maintenance fee.
25,000 emails $1,000 Meeting $300 /month
Add $300 for A/B testing or an expedited/urgent Additional Website Development
OTT/CTV request.
and Editing $75 /hour
Streaming video ads offered to viewers via the Internet.
Banner ad retargeting from Custom edits, projects and quotes available.
Targeting capabilities include addressable, behavioral email opens $14 CPM
and demographic. Minimum monthly investment: 10-30 day campaign depending on engagement and Logo Design
$2,500. performance.
Starting at $500 plus licensing
Ryan Willingham, Multimedia Account Executive Office: 803-765-0707 ext. 131 | Mobile: 803-414-0307
ryanw@free-times.com | postandcourier.com/columbia | free-times.com 2101 Gervais St., Columbia SC 29204You can also read
