Media Kit 2020 Know your - dlv Deutscher Landwirtschaftsverlag
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Know your
Foto: ximich_natali - stock.adobe.com
✓ T he first magazine to foster food appreciation
and awareness
Media Kit 2020 www.food-and-farm.com
Media Profile
FOOD & FARM is the first consumer magazine in the German-speaking world
to foster an appreciation of food and the ‘conscious’ lifestyle – with a dash of
‘rolling up your sleeves’ thrown in.
According to the motto ‘Wake up your inner farmer!’, the magazine offers a
wealth of inspiration as well as specific instructions for people who are keen
to cultivate and process their own food.
The readers of FOOD & FARM set significant store by the provenance and
quality of their food. Authentic articles about farming are core features of the
magazine, as is the dialogue between consumers and producers.
Practical knowledge is imparted in a straightforward way through simple
recipes, planning aids for novices and special issues that can be collected.
The visual style of the magazine is high quality, appealing and natural
Eating
well, eating
simple
2
Facts | Target group | Payment terms
Please contact us Facts Payment terms
Year: 5, 2020 2 % discount within 14 days following invoice date or
30 days net. 2 % discount will automatically be deduc-
Frequency of publication: 6 isssues per year
ted for direct debit.
Belinda Jaric Circulation area: Germany, Austria, Switzerland
Postal charges are not subject to discount.
Head of Sales Garden & Horses Circulation: 70.000 copies
The publisher is entitled to set a credit limit.
Phone +49(0)89 12705-221 Subscription rate: 35.40 €*
belinda.jaric@dlv.de Payment options
DZ Bank AG München
Target group
IBAN DE50 7016 0000 0000 1525 73
BIC GENODEFF701
City dwellers – with an appreciation of the country
11 Decision-makers from 30 years of age, Postbank München
Catharina Lerch predominantly female, with an above average IBAN DE60 7001 0080 0646 5658 04
Media Consultant education and mid to high income. BIC PNBKDEFF
Phone +49(0)89 12705-270 11 FOOD & FARM readers live and work mainly in cities Terms and conditions of business
catharina.lerch@dlv.de but feel a strong affinity to the countryside and The terms and conditions of payment and business
nature and are happy to ‘get down to work‘. that may be obtained from the publisher or inspected
11 Eating and drinking will be a fairly important part of on www.dlv.de/AGB are applicable to the processing
their everyday lives and they want to know what of orders.
exactly they are consuming. They are interested in
Because of tax regulations, when placing an order
Tobias Weiß knowing where their food comes from and how it has
please state your tax number and/or Value Added
Media Consultant been produced.
Tax ID number.
Phone +49(0)89 12705-233 11 They are conscious of what they are putting on the
table; they also appreciate food and prefer to buy Deutscher Landwirtschaftsverlag GmbH
tobias.weiss@dlv.de
locally produced food in season. Lothstr. 29, 80797 München, Germany
Postfach 40 05 80, 80705 München, Germany
11 The target group will already have – or dream about
Tel. +49(0)89-12705-1, Fax -335
– owning a garden, balcony or small allotment where
dlv.muenchen@dlv.de, www.dlv.de
they can realise their wish to be ‘mini-farmers’.
* Prices are subject to change
3
Ad Formats and Rates
1/1 page 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal
P: 171 × 231 mm P: 83 × 231 mm S: 171 × 115 mm P: 53 × 231 mm P: 171 × 77 mm
B: 210 × 270 mm B: 106 × 270 mm B: 210 × 135 mm B: 76 × 270 mm B: 210 × 90 mm
4-c 5,950.– € 4-c 2,975.– € 4-c 2,182.– €
Cover pages
1/4 page vertical 1/4 page horizontal 1/4 page 2 columns 1/1 page
Cover page 2/4
4-c
6,843.– €
Cover page 3
4-c
6,545.– €
P: 40 × 231 mm P: 171 × 58 mm P: 83 × 115 mm P: 210 × 270 mm
B: 62 × 270 mm B: 210 × 67 mm B: 106 × 135 mm
4-c 1,711.– €
P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 5 valid from issue 1/2020 4Ad formats and Rates Market Place 1/3 page 2 columns 1/6 page 1/12 page P: 127 × 120 mm P: 62 × 120 mm P: 62 × 58,5 mm 4-c 1,637.– € 4-c 819.– € 4-c 409.– € Supplement Market Place in the Supplement Cover page 2/4 1/1 page 1/3 page horizontal 1/6 page horizontal P: 170 × 297 mm P: 170 × 297 mm P: 156 × 87 mm P: 76 × 87 mm 4-c 5,950.– € 4-c 5,355.– € 4-c 1,964.– € 4-c 892.50 € P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 5 valid from issue 1/2020 5
Products & news 2020
S M
Advertisement promotions are possible in every issue
Advertisement promotion S Advertisement promotion M January/February
Image + Text (250 characters) Image + Text (500 characters)
Issue 1/2020
490.– € 795.– €
Publication date: 02.01.2020
Advertising deadline: 26.11.2019
Example: Example:
March/April
Küchenklassiker Durchatmen
Issue 02/2020
Dank seines 200 Watt starken Antriebs verrichtet der Almkräuter sind nicht nur schön natürlich, sondern mit
ESGE-Zauberstab® schnell und perfekt alle Küchenar- ihrer wohltuenden Wirkung auch die perfekte Ergän- Publication date: 27.02.2020
beiten. Der langlebige robuste AC-Motor zung zu unseren Zirbenholzmöbeln. Die Kräuter lassen Advertising deadline: 23.01.2020
made in Switzerland bringt das Gerät ent- sich zum Beispiel in das
weder auf 12.000 oder 17.000 Umdre- Kopfhaupt eines Bettes May/June
hungen pro Minute. Geschaltet wird über einarbeiten. Dabei bleiben Issue 03/2020
zwei Sicherheits-Twinschalter mit Chrom- die ursprüngliche Haptik Publication date: 30.04.2020
tasten. Auf das Gerät gibt‘s 10 Jahre und Farbe sowie der
Advertising deadline: 23.03.2020
Garantie – da weiß man, was man hat. natürliche Duft der Kräuter
www.unold.de weitgehend erhalten.
July/August
Telefon.: +49 (0) 90 91-59 79
www.messmer-natuerlich.de Issue 04/2020
Publication date: 25.06.2020
Advertising deadline: 18.05.2019
L
September/October
Issue 05/2020
Advertisement promotion L Present your Publication date: 27.08.2020
2 Images + Text (1,000 characters) news in an Advertising deadline: 22.07.2020
with frame and background colour advertisement
1,920.– € promotion to the November/December
on request appropriate topic Issue 06/2020
Publication date: 29.10.2020
Advertising deadline: 22.09.2020
6Technical data
Printing process Colour advertisement production
Web-fed offset Euro Scale: The shades are produced by combination
printing. Colour variations within the tolerance range Gabriele Lorenz
Processing are state of the art for the offset printing process. Media Provision
Adhesive binding Shades that cannot be created from the Euro Scale Phone +49(0)89-12705-365
Data storage media/data transmission (HKS special colours) are possible on request – gabriele.lorenz@dlv.de
CD or email separate costing!
File formats Samples for inserts, bound-in booklets,
Print-optimised PDF (Standard X1a) glued-in inserts
Other file formats or open files only possible Before accepting an order, the publisher requires five
authentic samples by the deadline for advertisements Electronic data transmission
upon enquiry
in the relevant issue: gabriele.lorenz@dlv.de
Colour images always in CMYK mode (4c)
Resolution at least 300 dpi (600 dpi for ads in bw) Transfer of the data only with accurate statements
Deutscher Landwirtschaftsverlag GmbH of the customer’s name, property, issue no. and
Proof Anzeigen Food & Farm content of the print material transfer
A true-colour proof is essential and must be available Lothstr. 29, 80797 München
to the publisher/printing house before printing com- The authenticity of fulfilment of an order cannot be final- Delivery adress
mences. Without a proof, no guarantee can be given ly decided upon until the samples have been submitted. Free delivery with appropriate labelling
regarding the print quality or correctness of the “Food & Farm” to:
advertisement motif. Without a proof, complaints Vogel Druck und Medienservice GmbH
are invalidated. Leibnizstr. 5, 97204 Höchberg
Fax +49(0)931 4600-2745
Delivery date
nserts, bound-in booklets and glued-in inserts
must be delivered by 14 days before the issue of the
magazine at the latest.
Volume of the issue required upon request, plus
3 % surcharge.
7Special advertisement
Inserts Glued-in inserts, tip-on-ads Bound-in booklets
Weight Rates per 1,000 Format Rates per 1,000 Size Weight Rates
up to 25 g 145.– € Standard Postcard 105.– € 2-pages up to 30 g 7,140.– €
aa. additional 5 g 20.– € Tip-ins, booklet up to 25 g 115.– € 4-pages up to 30 g 10,710.– €
Glued-on CD/DVD up to 25 g, 6-pages up to 40 g 14,280.– €
on request
125 × 125 mm
8-pages up to 50 g 18,445.– €
Technical information Technical information Technical information
11 Inserts must not be larger than the format 11 Use our tip-on advertisements to make postcards, 11 Bound-in booklets are to be delivered folded and
210 mm × 270 mm (width times height) and must booklets, product samples, advertisements, CDs uncut.
not have a zigzag fold. or DVDs readily available to your customers. 11 Format and circulation upon request.
11 The long side of the insert must always be closed. 11 The basis for a tip-on advertisement is a 1/1 page 11 In certain technical production circumstances we
11 With special formats, folds or paper weights, it is carrier advertisement. reserve the right to postpone publication.
always necessary to consult the publisher with
11 DVDs and CDs require labelling where applicable in 11 Glued insert on the bound-in booklet:
authentic samples before production.
accordance with the Jugendschutzgesetz (Young Upon request with sample.
11 Inserts must not contain any advertisements by People’s Protection Act).
other firms.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 5 valid from issue 1/2020
8
We will be happy to inform you of placements and all other details. Simply call us.Dates | Topics
Issue Dates Topics
Jan./Febr.
P: 02.01.2020 Issue theme: Mindfulness – achieving calm. During the winter season, we invite readers to adopt a conscious approach to living and relaxing |
1 A: 26.11.2019 Farm & Kitchen: Clean Eating. Remembering the essential | Town & Country: Winter fodder. Which plants to sow in winter? Nursery visit |
C: 03.12.2019 Know your food: Soups. Tradition and new takes | Roll up your sleeves: Growing mushrooms | Regional cuisine: Alpine influences/Bavaria
March/April
P: 27.02.2020 Issue theme: Agriculture 3.0 – what interests the new generation of farmers | Farm & Kitchen: Seedling markets: from the prickly cucumber to
2 A: 23.01.2020 the edible chrysanthemum | Town & Country: The edible town. Using urban spaces to grow food | Know your food: Wild garlic | Roll up your
C: 31.01.2020 sleeves: Spring cleaning. Make your own cleaning aids and detergents | Regional cuisine: Hessen
Issue theme: There‘s nothing like the great outdoors! Life is for living – outside | Farm & Kitchen: Cooking with wild herbs. Where to find and
MaY/June
P: 30.04.2020
prepare them, educational tours and recipes | Town & Country: I’m in the garden. Grow your own vegetables on borrowed plots, allotments
3 A: 23.03.2020
and in the garden | Know your food: Kebabs. Food on the skewer | Roll up your sleeves: Composting in a small space. Mini-composting on a
C: 30.03.2020
balcony | Regional cuisine: Baden /Black Forest
P: 25.06.2020 Issue theme: Do it yourself! Fermenting, preserving, pickling, drying and juicing | Farm & Kitchen: Visiting the farm shop. Preparing and
Juli/Aug.
4 A: 18.05.2020 selling your own products | Town & Country: Spreewald gherkins. The secrets of the pickled gherkin | Know your food: Pulses | Roll up your
C: 25.05.2020 sleeves: Constructing a pond (even on your balcony) | Regional cuisine: Southern Pfalz
Sept./Oct.
P: 27.08.2020 Issue theme: Many-flavoured, many coloured. Autumnal riches to be savoured | Farm & Kitchen: Waste not, want not. Using everything (nose
5 A: 22.07.2020 to tail) | Town & Country: Catering vans. From festival to office lunch – healthy, wholesome food on wheels | Know your food: Onions | Roll up
C: 29.07.2020 your sleeves: Weeds – a curse or a blessing? | Regional cuisine Saxony
Nov./Dec.
P: 29.10.2020 Issue theme: Unpacked. How farmers are adapting packaging | Farm & Kitchen: Hyper-local food – what‘s in the trend | Town & Country:
6 A: 22.09.2020 Winter fodder. Which plants to sow in winter? Nursery visit | Know your food: Tofu | Roll up your sleeves: Laying a decorative nature table |
C: 29.09.2020 Regional cuisine: East Friesland
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics 9Supplement
FOOD & FARM EXTRA
Whether its keeping hens, growing tomatoes, ‘Everything you need to know about
strawberries’ or baking bread – each issue comes with a 20-page comprehensive
supplement, which illustrates the basics and invites people to try something new.
Collectible!
Circulation: 70,000 copies
Rates
Format Bleed width × height 4-v
Cover page 2/4 170 × 297 mm 5,950.– €
1/1 page 4-c 170 × 297 mm 5,355.– €
1/3 page 4-c 156 × 87 mm 1,964.– €
1/6 page 4-c 76 × 87 mm 892.50 €
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 5 valid from issue 1/2020
10Supplement
Issue Dates Topics
Jan./Febr.
P: 02.01.2020
1 A: 26.11.2019 Tea growing in Germany
C: 03.12.2019
March/April
P: 27.02.2020
2 A: 23.01.2020 Cheese
C: 31.01.2020
MaY/June
P: 30.04.2020
3 A: 23.03.2020 Barbecuing
C: 30.03.2020
P: 25.06.2020
Juli/Aug.
4 A: 18.05.2020 Berries
C: 25.05.2020
Sept./Oct.
P: 27.08.2020
5 A: 22.07.2020 Salt
C: 29.07.2020
Nov./Dec.
P: 29.10.2020
6 A: 22.09.2020 Nuts. Beneath the shell.
C: 29.09.2020
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics 11Please contact us
Director Garden & Horses
Johann Wörle
Phone +49(0)89 12705-332, johann.woerle@dlv.de
Head of Sales Garden & Horses
Belinda Jaric
Phone +49(0)89 12705-221, belinda.jaric@dlv.de
Media Consultancy
Catharina Lerch
Phone +49(0)89 12705-270, catharina.lerch@dlv.de
Tobias Weiß
Phone +49(0)89 12705-233, tobias.weiss@dlv.de
Media Provision
Gabriele Lorenz
Phone +49(0)89-12705-365, gabriele.lorenz@dlv.de
191673-3 SF
www.dlv.deYou can also read
