Electroindustry 2019 MEDIA KIT - Connect with 3.3 million decision-makers in the U.S. electrical supply chain - NEMA
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electroindustry
2019 MEDIA KIT nema.org/advertise
Connect with 3.3 million decision-makers
in the U.S. electrical supply chain
2019
E SPG
National Electrical Manufacturers Association
overview
National Electrical Manufacturers Association
The Voice of the Electroindustry
The National Electrical Manufacturers Association (NEMA) is the leading trade
association of electrical equipment and medical imaging manufacturers. Our 325
Member companies make safe, reliable, and efficient products and systems.
By partnering with NEMA, you’ll reach decision makers in seven major end
markets, including:
• Building Infrastructure • Medical Imaging
• Building Systems • Transportation Systems
• Industrial Products & Systems • Utility Products & Systems
• Lighting Systems
Reach Key Stakeholders with an Integrated Marketing Strategy
The NEMA suite of print, digital, and in-person opportunities provide
advertisers and sponsors a reach of more than 3.3 million impressions
annually.
81,000 41,000 3.3 million
Standards downloads Opt-in magazine subscribers Web and social views
We’re Here to Help
For more information and to reserve space, please contact Tilman Gerald at
202-367-2497 or tgerald@townsend-group.com.
2 | NEMA 2019 MEDIA KIT
electroindustry magazine
electroindustry www.nema.org | August 2018 | Vol. 23 No. 8
41,000
OPT-IN
Systems Efficiency Makes CIRCULATION
the World Go Round
3 | Talking Tariffs
8 | Getting to Real Energy Savings
12 | Reliable Water Delivery
14 | Responsive Lighting Systems
2018 AM&P
EXCEL Award
2018 Hermes Award
2017 Azbee Award 2018 AM&P
EXCEL Award
2016 MarCom 2018 Hermes Award
2017 Azbee Award
2016 MarCom
Award
Award
electroindustry is the NEMA award-winning bimonthly magazine. A must-read for industry
leaders, every issue of electroindustry features in-depth analyses of pressing issues and
developments, keeping readers apprised of legislative and regulatory updates, electrical
and Standards trends, and activities of NEMA and its Member companies.
READERS BY JOB FUNCTION ACTIONS TAKEN
60% Technical 40% Business
48%
n Economist/analyst/statistician n Executive discussed/forwarded an item
n Engineer n Government employee 65%
n Electrical contractor/distributor n Manager/director researched a product
n Information technologist n Marketing/communications
n Inspector n Purchasing agent 66%
n Medical imaging professional n Sales visited the NEMA website
COMPANY TYPE PURCHASING POWER
26% Construction 73%
10% Education are involved in purchasing decisions
13% Government
47% Manufacturing n 43% specify, approve, and make purchases
5% Mining n 30% research and recommend products
2% NGO/association
9% Product distribution
10% Public utility 58%
2% Real estate have an annual budget of $100,000+ for purchasing
4% Transportation components, equipment, and services
Source: electroindustry Magazine Readership Survey, Fall 2016
nema.org/advertise | 3
editorial calendar
electroindustry
JANUARY/FEBRUARY Exploring New Utility Models
Space: 12/4/18 • Grid modernization • Distribution automation
Artwork: 12/14/18 • Energy storage • Time-varying rates
• Big data • Reliability and resilience
• Blockchain • Integration of electric vehicles
• Microgrids and nanogrids
MARCH/APRIL Managing Lighting Systems
Space: 2/4/19 • LEDs: Still in their infancy • Science of controlling ambiance
Artwork: 2/15/19 • Human and health centricity • Building management
Bonus Distribution: LightFair • Parking lights & cybersecurity • Compatibility & interoperability
MAY/JUNE Electrifying Transportation: Not Just for Cars Anymore
Space: 4/8/19 • V2I: Electric & autonomous vehicles • Rail
Artwork: 4/15/19 • Intelligent transportation systems • Air and seaports
• Cybersecurity
JULY/AUGUST Systems Efficiency Modeling
Space: 6/3/19 • Building management systems • Disaster recovery
Artwork: 6/14/19 • Energy components • Communication systems
• Workplace and school safety
SEPTEMBER/OCTOBER Smart Manufacturing
Space: 8/2/19 • Electrified agriculture • Industrial automation
Artwork: 8/15//19 • Drones and the supply chain • Mining
• Human-machine partnerships (Artificial Intelligence)
NOVEMBER/DECEMBER The Connected Customer: Creating Dynamic Systems with
Space: 10/4/19 Passive Devices
Artwork: 10/17/19 • Enabling connected venues with smart receptacles, voice activation,
energy management
Bonus Distribution: NEMA Annual • Surge protection
Meeting; RSNA Annual Meeting • Retrofit market
• Devices listed for safety
Editorial calendar is subject to change.
4 | NEMA 2019 MEDIA KIT
print rates + specs
electroindustry Ad Rates Ad Specifications
4-Color Only 1x 6x 12x Ad Size Width Height
2-page Spread $6,485 $6,080 $5,185 2-page Spread 17” 10.875”
Full Page $3,895 $3,675 $3,560 Full Page Bleed 8.75” 11.125”
2/3 Page $2,960 $2,865 $2,815 Full Page No Bleed 7.5” 9.875”
1/2 Page $2,690 $2,580 $2,525 2/3 Page Horizontal 7.5” 6.5”
1/3 Page $2,180 $2,050 $2,015 2/3 Page Vertical 4.875” 9.875”
1/6 Page $1,785 $1,760 $1,735 1/2 Page Horizontal 7.5” 4.875”
1/3 Page Square 4.75” 4.75”
Premium 1x 6x 12x
1/3 Page Vertical 2.375” 9.875”
Cover 2 $4,560 $4,375 $4,150
1/6 Page Horizontal 4.875” 2.375”
Cover 3 $4,345 $4,135 $3,945
1/6 Page Vertical 2.375” 4.875”
Cover 4 $5,245 $5,080 $4,560
Opposite Contents $4,090 $3,885 $3,580 Publication Trim Size: 8.5 x 10.875”
Bleed: Add 0.125” beyond trim
Cover Rates
Covers are four-color only. Cover rates include all Ads will be accepted in the above
charges for color and bleed. Priority for covers will dimensions only. There is a 35% charge,
be given to 6-time contracts. plus cost, for alterations to materials not
meeting specifications.
Short Rates
Advertisers will be short-rated if, within 12 months • TIFF, EPS, or print-ready PDF file required.
of the date of their first insertion, they do not use • NEMA does not accept film or any native
the amount of space upon which their billings have application file formats (Quark, MS Word,
been based. Frequency rate breaks are available at PageMaker, etc.).
the time of the earned rate only. Proper notification • TIFF images should be 300 dpi min. for
will be given of any rate change. halftones, 1200 dpi for line art.
• EPS files should be 300 dpi min. All fonts
must be outlined and all images must be
provided, even if they are embedded in
Reach Your Customers the file.
• PDF files must be submitted 300 dpi or
NEMA Advertising Sales better and all fonts must be embedded.
The Townsend Group • Submit artwork to Karli Gillespie at
Tilman Gerald kgillespie@townsend-group.com
Tel: 202-367-2497
tgerald@townsend-group.com
nema.org/advertise | 5
corporate sponsorships
Save Up to 40% with a Custom
NEMA Advertising Package
NEMA offers an integrated solution that combines print, digital, and events to help
you reach the largest number of decision makers in the U.S. electrical supply chain.
Tell us your marketing goals and we’ll craft a custom package catered to your unique
needs. The more you advertise, the more you’ll save!
Sample Lead Generation Package:
• Print advertising in electroindustry magazine
• Sponsorship of the electroindustry mobile app
• Banner advertising on nema.org
• Sponsored content placement in eiXtra e-newsletter
• Advertising in the Electrical Standards and Products Guide
• Additional advertising discount(s)
Let’s Get Started
Contact Tilman Gerald at 202-367-2497 or tgerald@townsend-group.com to start
building your custom package.
6 | NEMA 2019 MEDIA KIT
digital opportunities
2019
E SPG
Deliver Results with NEMA
From nema.org to the electroindustry app, NEMA offers five digital opportunities to
reach your target audience and marketing goals.
1) ELECTROINDUSTRY APP
2018
Increase your visibility by becoming an official Publishing Partner of the electroindustry app!
AM&P
Partners receive logo recognition in the email alerting readers of the latest content, as well as Gold
recognition in the mobile app. Call today for a demo and more information.
2) NEMA.ORG
The NEMA website is the portal to electroindustry information, providing comprehensive data for all 2018
NEMA electrical product categories. In addition to a powerful search engine, nema.org helps Hermes
Platinum
users stay engaged with the industry and association. 1.7 million pageviews per year, 50,000+
unique visitors per month.
3) EIXTRA E-NEWSLETTER
2018
eiXtra is published electronically every other week with a circulation of 26,000. It covers
Hermes
technological advances; Member news, M&As, and awards; manufacturer, regulatory, and policy Gold
updates; standardization trends; business indices; and more. Average open rate is 16%.
4) STANDARDS SPOTLIGHT
Standards Spotlight is a biweekly e-newsletter sent to 13,000 downstream users of NEMA
Standards, including consulting engineers, designers, specifiers, inspectors and electrical
contractors. Average open rate is 20%.
5) ELECTRICAL STANDARDS & PRODUCTS GUIDE (ESPG)
The ESPG lists electrical products and NEMA Standards, product categories, and the Member
manufacturers of those products. Published online, the ESPG has a circulation of 26,000. Upgrade
your company listing and reserve your ad space today.
nema.org/advertise | 7
electroindustry app
Sponsor the ei App for iOS and Android
The electroindustry magazine app provides readers with on-the-go content that is
optimized across all mobile devices. Become a Publishing Partner and receive logo
recognition in the email alerting readers of the latest content, as well as recognition
on the homepage of the app.
Publishing Partner Sponsorship Per Month
2018
Includes logo recognition in the mobile/tablet EXCEL
$2,000 Gold
apps and e-mail blast to readers.
*Rates are per month. Minimum buy of three months.
Reach Your Customers
NEMA Advertising Sales Production Contact
The Townsend Group Send company logo to
Tilman Gerald Karli Gillespie at
Tel: 202-367-2497 kgillespie@townsend-group.com
tgerald@townsend-group.com
8 | NEMA 2019 MEDIA KIT
nema.org [Homepage] [Interior Page] 2018
Hermes
Platinum
120
x
240
120
x
240
1.7 Million Pageviews
50,000+ Unique Monthly Visitors Deadlines
nema.org is one of the most visible and Space and artwork due 10 business days
prior to launch date.
cost-effective ways to market your products
and services. Build brand exposure and start Ad Specifications
driving customers directly to your company’s Ads will be accepted in the correct
website today! dimensions only. There is a 35% charge,
plus cost, for alterations to materials not
Ad Size Homepage Run-of-site meeting specifications.
120 x 240 $35 CPM* $30 CPM* • JPEG or GIF format only.
• Third-party tags are accepted.
*30-day rate. Minimum buy of 25,000 impressions. • File size limit is 40k.
• Animations are accepted with a maximum
looping restriction of three times.
Reach Your Customers • Advertiser must supply a URL link for the
ad.
NEMA Advertising Sales • Proof of publication available upon
The Townsend Group request.
Tilman Gerald • Send ad materials to Karli Gillespie at
Tel: 202-367-2497 kgillespie@townsend-group.com.
tgerald@townsend-group.com
nema.org/advertise | 9
eiXtra e-newsletter 468 x 60 Circulation: 26,000
Average Open Rate: 16%
Revamped for 2018, the NEMA eiXtra e-newsletter
delivers valuable industry news every other week
to 26,000 subscribers. Take advantage of our new
sponsored content placement to deliver maximum
ROI.
Ad Size 2x 4x 6x
Top Banner 468 x 60 $950 $855 $800
Bottom Banner 468 x 60 $750 $675 $635
Sponsored Content
$950 $855 $800
(includes 180 x 150 ad)
*Rates are per issue. Minimum buy of two issues.
Deadlines
180 x 150 Space and artwork due 10 business days prior to
launch date.
Ad Specifications
Ads will be accepted in the correct dimensions only.
There is a 35% charge, plus cost, for alterations to
materials not meeting specifications.
• JPEG or GIF format only.
• File size limit is 40k.
• For sponsored content, please submit a headline,
body (250 characters with spaces), and URL link(s).
468 x 60 • Advertiser must supply a URL link for the ad.
• Proof of publication available upon request.
2018
• Send ad materials to Karli Gillespie at kgillespie@
Hermes
townsend-group.com.
Gold
Reach Your Customers
Contact Tilman Gerald at 202-367-2497 or
tgerald@townsend-group.com.
10 | NEMA 2019 MEDIA KITstandards spotlight Circulation: 13,000
Average Open Rate: 20%
Sent biweekly, Standards Spotlight showcases the
latest published Standards to 13,000 downstream
users, including consulting engineers, designers,
specifiers, and electrical contractors. Rate includes an
exclusive ad placement in two issues.
Ad Size Monthly Rate
275 x 200 $1,000
*Monthly rate includes two issues.
2019
E SPG
Deadlines
275 x 200
NEMA Standards Catalog
Click here to view the NEMA Electrical
Space and artwork due 10 business days prior to
Standards & Product Guide
launch date.
Ad Specifications
Ads will be accepted in the correct dimensions only.
There is a 35% charge, plus cost, for alterations to
materials not meeting specifications.
• JPEG or GIF format only.
• File size limit is 40k.
• Advertiser must supply a URL link for the ad.
• Proof of publication available upon request.
• Send ad materials to Karli Gillespie at kgillespie@
townsend-group.com.
Reach Your Customers
Contact Tilman Gerald at 202-367-2497 or
tgerald@townsend-group.com.
nema.org/advertise | 112019 standards catalog MORE THAN
100,000 VIEWS
2019 ANNUALLY
E SPG
Electrical Standards & Products Guide
Ad Specifications
4-Color Only Members Non-Members
ESPG ad sizes and specifications
2-page Spread $6,175 $6,915
are the same as electroindustry
Full Page $3,710 $4,155 magazine. Please see page
2/3 Page $2,820 $3,245 5 of the media kit for more
1/2 Page $2,560 $2,865 information.
1/4 Page $2,075 $2,345
Submit ad materials to
1/6 Page $1,700 $1,905
kgillespie@townsend-group.com.
Premium Positions Members Non-Members
Cover 2 $4,345 $4,865
Cover 3 $4,140 $4,635 NEMA Sales Representative
Cover 4 $4,995 $5,595
Reach Your Customers
The Townsend Group
Opposite Contents $3,895 $4,360 Tilman
NEMAGerald
Advertising Sales
Tel:The
202-367-2497
Townsend Group
Logo Listings Members Non-Members tgerald@townsend-group.com
Tilman Gerald
First Category $370 $475 Tel: 202-367-2497
Additional Category $185 $235 tgerald@townsend-group.com
12 | NEMA 2019 MEDIA KITevents
NEMA Annual Meeting
November 6–7, 2019, Naples Grande Beach Resort, Naples, Florida
The NEMA Annual Meeting is an intimate occasion for Member companies to
discuss important trends, hear from topical experts, and expand their networks. As
a sponsor, you will secure opportunities to reach a critical demographic as well as
gain unprecedented access to senior level executives and leaders in the electrical
equipment and medical imaging industries.
To learn more about sponsorship
THANK YOU, SPONSORS,
opportunities, contact Kristin Ballance,
for the successful 2018 Annual Meeting
PREMIER SPONSORS
Sponsorship Manager, at
Kristin.Ballance@nema.org or PLATINUM SPONSORS
Vi Lilly, Senior Director, Member Services
and Value, at vi.lilly@nema.org.
GOLD SPONSORS
BRONZE SPONSORS
®
®
GENERAL SPONSORS
NEMA Leadership
2020 Forum
ASSOCIATION SPONSORS
EXCLUSIVE INDUSTRY FUTURE FORUM SPONSOR
October 2-3, 2019
Arlington, Virginia
During the NEMA Leadership 2020 Forum, the Chairs and Vice Chairs of all
Section, Codes and Standards, and Technical Committees will dive into emerging
opportunities that include digitalization, electrification, cybersecurity, workforce
development, and the future of Standards.
For more information, contact Tilman Gerald at tgerald@townsend-group.com or
202-367-2497.
nema.org/advertise | 13additional opportunities
NEMA Standards
NEMA Standards play a key part in the
design, production, and distribution
of products destined for both national
and international commerce. More
than 81,000 NEMA Standards are
downloaded each year and visitors
can search for what they need by
document number, title or product.
Reach this audience! When you
become a sponsor of NEMA Standards,
your ad will appear next to the
STARTING AT
document download. Contact Tilman
$4,500
Gerald at tgerald@townsend-group.com PER MONTH
for more information.
NEMAcasts
NEMAcasts are a great opportunity for you to stay in front of the ever-growing and
ever-changing electrical manufacturing industry.
This exclusive sponsorship opportunity includes:
• Company audio recognition in the beginning and end of each NEMAcast
• Company logo in and banner ad in the NEMAcast website
• Further company sponsorship recognition on YouTube and iTunes through
NEMAcast’s added distribution
• Recognition on the NEMA e-newsletter eiXtra
Contact Tilman Gerald at tgerald@townsend-group.com to inquire about pricing
and for more information about our 2019 schedule.
14 | NEMA 2019 MEDIA KITawards Year Award Level
2018 EXCEL Award Gold
Association Media & Publishing
Hermes Creative Awards 2 Platinum
Association of Marketing and Communication 1 Gold
Professionals 1 Honorable Mention
2017 Hermes Creative Awards 1 Platinum
Association of Marketing and Communication 2 Gold
Professionals
2016 MarCom Award Platinum
Association of Marketing and Communication Gold
Professionals
2016 MarCom Award Honorable Mention
Association of Marketing and Communication
Professionals
2016 Hermes Creative Awards 3 Platinum
Association of Marketing and Communication 6 Gold
Professionals
2015 Hermes Creative Awards 6 Platinum
Association of Marketing and Communication 8 Gold
Professionals 12 Honorable Mention
2018 Hermes Platinum
2016 MarCom Platinum
electroindustry www.nema.org | September 2016 | Vol. 21 No. 9
7| Accelerating Grid Modernization
10 | Powering Microgrids
15 | When Disaster Strikes
Grid Resilience
Come Hell or High Water
2018 Gold EXCEL 2017 Hermes Platinum
nema.org/advertise | 15National Electrical Manufacturers Association
NEMA Advertising Sales
The Townsend Group
Tilman Gerald, National Sales Manager
202-367-2497
tgerald@townsend-group.com
NEMA Headquarters
1300 North 17th Street, Suite 900
Arlington, Virginia 22209
703-841-3200
nema.org/advertiseYou can also read
