Media data 2020 Advertisement price list No. 32 valid from 1/2020 - Landwirtschaftsverlag
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Media data 2020
Advertisement price list No. 32 valid from 1/2020
Contents
profi in brief 02
Time table 2020, agriMA facts 03
Advertising rates, formats and discounts 04
Special inserts, technical data 05
Digital readership 06
Newsletter, online advertorial 07
profi online advertising formats and prices 08
Social Media 09
Online discounts, contact information 10
The profi family 11
Contacts 12
www.profi.de
02 | profi in brief
profi is the magazine on agricultural machinery for professional users: Target groups
Every month profi publishes in-depth and relevant information for technically minded Every month, profi reaches the following readers:
readers, Focusing on detailed test reports on new and used arable and livestock equip- • technically minded farmers who are willing and able
ment, DIY solutions, repair instructions, workshop tips, and explanations of electronic to invest
systems as well as machine servicing tips that save good money. • larger-scale farmers who take on contract work
profi always focuses on the practical side of farming. All tests and assessments are • large-scale contractors
carried out in the field, from which we derive valuable tips for owners and operators. Our • farm machinery dealers and engineers
• farm machinery manufacturers and R&D departments
tests help readers to form an opinion, assist in making machinery buying decisions and
provide them with arguments for their negotiations.
This readership makes profi the leading
Farm machinery and nothing else – that’s profi advertising medium in the agricultural
machinery industry!
Publication: Advertising marketing specialist:
Monthly Jonas Patzelt
Year: Tel.: + 49 25 01 8 01 17 90
32, Year 2020 E-Mail: jonas.patzelt@lv.de
Publisher: Advertising manager:
Landwirtschaftsverlag GmbH | Hülsebrockstr. 2–8, Rita Hardenberg Breakdown of profi circulation numbers
48165 Münster | Postal address: D-48084 Münster Tel.: + 49 25 01 8 01 16 90 (IVW, 2nd quarter 2019, incl. ePaper)
Tel.: + 49 25 01 80 10 | Fax: + 49 25 01 8 01 53 17 E-Mail: rita.hardenberg@lv.de
EMail: anzeigen@profi.de Internet:
Subscriptions
www.profi.de Stefan Ettmann 59.443
Management board: Tel.: + 49 25 01 8 01 17 70
Other sales
Werner Gehring E-Mail: stefan.ettmann@lv.de
4.690
Dr Ludger Schulze Pals Reprints, test seals
Malte Schwerdtfeger Birgit Hüsing Promotional copies,
specimen copies
Editor in chief: Tel.: + 49 25 01 8 01 69 61
2.292
Frank Berning E-Mail: birgit.huesing@lv.de
Tel.: + 49 25 01 8 0 10 Head of LV Media Sales: Percentage of
E-Mail: frank.berning@profi.de Dr. Peter Wiggers subscribers 89.33%
Distribution
Head of national agri media: (classified ads) 66.544
Reinhard Geissel Tel.: + 49 25 01 8 01 18 00
E-Mail: peter.wiggers@lv.de Copies sold
Tel.: + 49 25 01 8 01 16 30 64.252
E-Mail: reinhard.geissel@lv.de Head of Media Sales:
Publisher: Gabriele Wittkowski
Ludger Burholt Tel.: + 49 25 01 8 01 17 00
Tel.: + 49 25 01 8 01 18 30 E-Mail: gabriele.wittkowski@lv.de Place of publication: D-48165 Münster
Average distribution during the 1st six months of 2019: 67,280 Expl.
E-Mail: ludger.burholt@lv.de (incl. ePaper)
03 | Time table 2020, agriMA facts
% Editorial expertise (excellent and very good)
80
78
60 67
57
40 45
43
profi
30
20
agrarheute Pflanze+Technik
profi time table 2020 traction
0
profi Publication date Advertisement copy Print material dead- Field equipment Livestock/farmyard equipment
issue (Postal delivery date) deadline line*
Source: Farmers who intend to grow or maintain the current level
1/2020 11. December 2019 26. November 2019 28. November 2019 of their operation by investing in their business.
2/2020 15. January 2020 18. December 2019 02. January 2020
in Mio € Field equipment investments planned for the next
3/2020 12. February 2020 28. January 2020 30. January 2020 2500 1-2 years (total: 5.3 billion euros)
4/2020 11. March 2020 25. February 2020 27. February 2020 2.275
2000
5/2020 15. April 2020 27. March 2020 31. March 2020
1500
6/2020 13. May 2020 27. April 2020 29. April 2020
1.414
7/2020 17. June 2020 29. May 2020 03. June 2020 1000
Source: agriMA 2019
8/2020 15. July 2020 30. June 2020 02. July 2020 500
9/2020 12. August 2020 28. July 2020 30. July 2020 437
0
10/2020 16. September 2020 01. September 2020 03. September 2020 profi agrarheute/ traction
agrarheute
11/2020 14. October 2020 29. September 2020 01. October 2020 Pflanze + Technik
12/2020 11. November 2020 27. October 2020 29. October 2020 Source: Readers of the individual magazines
*Submission of print-ready files Further info on agriMA 2019 is available at:
www.lv.de/mediaservice/markt-und-media-service
04 | Advertising rates, formats, discounts
TYPE AREA BLEED SIZE
(Plse allow a 3mm bleed Base price Size of page:
Size Layout (Width x height 2c/3c 4c 210 mm wide, 297 mm high
in addition to trim size) b/w
in mm) (Width x height in mm) Type area:
190 mm wide, 270 mm high
1/1 page 190 x 270 210 x 297 € 7.305 € 9.132 € 11.688 Column width and number:
EDITORIAL PAGES*
Editorial pages: 61 mm /
3 columns
landscape 190 x 200 210 x 222 Classified pages: 46 mm /
3/4 page € 5.936 € 7.420 € 9.497
portrait 142 x 270 152 x 297 4 columns
Formats
landscape 190 x 178 210 x 193 Magazine format plus 3 mm
2/3 page € 5.276 € 6.595 € 8.442
portrait 125 x 270 135 x 297 bleed. The left and right bleed
widths may vary up to 3 mm
landscape 190 x 133 210 x 148 from the magazine format
1/2 page € 3.957 € 4.946 € 6.331 depending on copy thickness.
portrait 94 x 270 104 x 297
landscape 190 x 88 210 x 103
1/3 page € 3.166 € 3.957 € 5.065
portrait 61 x 270 71 x 297
Discounts
1/3 page 4 columns 190 x 88 Discounts for advertising
Advertisement rates by mm on classified pages within 12 months:
4 columns 190 x 66 b/w per mm, single-col.: € 7,72
2c/3c per mm, single-col.: € 9,66 By space
1/4 page 2 columns 94 x 133
CLASSIFIED PAGES*
4c per mm, single-col.: € 12,38 1/2 page 3%
1 column 46 x 270 1/1 page 5%
Example: 3 pages 10%
4 columns 190 x 43 height in mm by no. of col. by mm price (dep. on colour)
1/6 page 6 pages 15%
2 columns 94 x 88
9 pages 17%
e.g. 1/8 page, 4 col., 4c
12 pages 20%
4 columns 190 x 32 (32 mm x 4 columns) x € 12,38 = € 1.584,64
18 pages 22%
1/8 page 2 columns 94 x 66 Column widths:
1 column 46 x 133 1 column: 46 mm width By insertion
2 columns 94 mm width 3 ads 3%
2 columns 94 x 32 4 columns: 190 mm width 6 ads 5%
1/16 page 9 ads 7%
1 column 46 x 66 Further formats are available in the classified ads section.
12 ads 10%
*Classified ads are published together with other ads in the classified section. 18 ads 15%
1/32 page 1 column 46 x 32 A stand-alone position of your advertisement is available on the editorial
pages, either under or next to the editorial text. 24 ads 20%
(All prices in EUR excl. VAT)
05 | Special inserts, technical data
Classified ads (per mm per column): Technical data
Inserts are not discountable. Printing method:
Base price s/w € 4,89 Cover: Sheet-fed offset; inside pages: Web-fed offset
2c/3c euroscale € 6,12
4c euroscale € 7,83 Binding: Saddle stitched
Submission of material:
Special inserts by E-Mail to: rita.hardenberg@lv.de
Inserts: Formats:
A sample of the insert has to be supplied before final acceptance of the PDF to PDF/X-4:2010_CMYK
order. Maximum 205 x 290 mm format. The closed edge must be parallel optimized for printing. Please vectorise fonts used in EPS files.
to the spine of the magazine. Inserts of up to 25 g are charged at Open files can be accepted only on enquiry. 4-colour images in 300 dpi
€ 224 per ‰ incl. shipping costs, excl. VAT. Please enquire about resolution and Composite mode (CMYK).
rates for higher weights and material thicknesses exceeding 3 mm.
Advertisement copies/proofs:
Bound inserts Proofs must simulate ISO coated_v2. Any costs which arise from extra
Please enquire about bound inserts in the middle of the magazine. A layout work and image editing shall be charged extra.
ample of the insert has to be supplied before final acceptance of the
order. Depending on magazine thickness, bleeds may vary by up to 3 mm Production of colour adverts:
from the magazine format. All colours are based on Euroscale. Special colours are available on
request. Colours that do not simulate CMYK mode are automatically
Prices for bound inserts: converted to CMYK using ISOcoated_v2, which may lead to minor colour
4-page insert: € 16.225 variations. No claims shall be accepted for such variations. The advert is
6-page insert: € 24.331 printed to Fogra Media standards.
8-page insert: € 32.440 Any tolerable variations in colour are down to technology and are within
Tip-on inserts: the Fogra ISO standard.
Tip-ons (incl. CD ROMs) can be placed on full-page adverts.
Tip-on postcards are charged € 129 per ‰ incl. shipping costs. Payment terms:
Filled envelopes and flyers are available on request. Payment in advance and by direct debit receives 3% discount.
Payment within in 14 days of receipt of invoice receives 2% discount.
All prices excl. Please enquire for further insertion products, the shipping Payment within 30 days of receipt of invoice: full payment.
address and dates. Inserts are not discountable. VAT ID: DE 126 042 224
Banking details:
Please enquire for technical data on inserts, bound inserts and Volksbank Münster eG
tip-ons. IBAN DE16 4016 0050 1004 0313 00, BIC GENODEM1MSC
06 | Digital readership
Read breaking news from within the agri industry, plus in-depth and Digital readership
background information on the printed articles at profi.de. The site also
hosts a highly frequented forum of technically minded users, offers
advice, features a comprehensive archive of all copies published to
date, and video clips of the profi driving impressions and practical tests. 296.811
Page impressions
Make use of the wide range of innovative advertising opportunities that profi.de* 07.2019
help to promote your product at profi.de in multimedia format and the
profi newsletter.
109.810
Online visits
profi.de* 07.2019
65.157
Unique Users
profi.de* 07.2019
23.128
Newsletter subscribers
287.972
Facebook fans
One of the partners within the LV network 176.000
The online services of Landwirtschaftsverlag GmbH are verified Instagram followers
by Multi-Angebot ivw:
10.641.856 page impressions
3.081.139 visits (date: 07/2019) 64.309
Youtube subscribers
The monthly evaluation is available at
http://ausweisung.ivw-online.de/
We will be pleased to provide you with 1.881
updates on your current rankings. Twitter followers
Source: Google Analytics
07 | Newsletter - online advertorial
Advertising in the profi newsletter
The newsletter keeps profi readers up to date between two publication Online Advertorial
dates, giving breaking agricultural machinery news, events, workshop tips Publish your content in the
and much more. profi.de editorial design and have a teaser on the
Mailing interval: 2 weeks profi.de homepage 7 draw the attention of users to your
Distribution List: 23.015 mailing addresses page. The teaser is linked to an
Opening rate: average of 32%
editorial page 8 at profi.de. Utilise this exciting tool to present
your product in a high-quality
Advertising opportunities (Fixed price per mailing excl. VAT) editorial environment. CPM: € 135
Secure
yourself the
Format pole position
Type of advertising File size Price
(Width x height in pixels) Advertising
media in our
Newsletter
Average Click rate
A Medium Rectangle 300 x 250 50 kB € 695
Online Advertorial 2,4 %
Text display & + € 125 7
B 300 characters, 190 x 140 50 kB € 715
image
Send a ‘stand-alone’ newsletter to registered profi
Stand-alone users. Titled with the profi logo, the newsletter con-
C € 6.222
newsletter tains purely customer content. All customer content
is identified as advertisement.
C
B
Averageviewing time 8
A of online advertorial users
Native Ad:
5:25 min
08 | Formats and prices of profi online
profi online display advertising price list 2020
Visibility
Format Price per
Type of advertising (Width x height in thousand
Desktop
pixels) hits1
Smart-
phone
Tablet
5
mobile leader-
1 320 x 50 px max. € 36 x
board
price covers Cross Media campaigns and direct booking. Please enquire for further special formats.
2 Leaderboard 728 x 90 px € 36 x x
3 Skyscraper 160 x 600 px max. € 48 (x) x
3 + 4 HalfPage-Ad 300 x 600 px € 58 x
728 x 90 px and
1
2 + 3 Hockey-Stick € 62 (x) x
160 x 600 px max.
970 x 90 px + 300
5 Wallpaper x 600 px + back- € 97 x
ground colour
6 Medium Rectangle 300 x 250 px € 58 x x x
6 Video 16:9 1.920 x 1.080 pixels € 64 x x x
2 7, 8 Native Ad Online Advertorial € 135 x x x
Responsive Bundles
3 4 Head
Mobile Leader- 300 x 250 px,
1, 2 € 36 x x x
board, 728 x 90 px
Leaderboard
Page
3, 4 Skyscraper, 160 x 600 px, € 53 (x) x
All prices excl. VAT.
6 HalfPage Ad 300 x 600 px
AdBundle:
Leaderboard,
2 , 3 , 6 € 44 (x) x x
Skyscraper,
1 This
Medium Rectangle
09 | Social Media
Advertising in Social Media
We can help you expand your online campaign to the Social Media and connect with your target groups
among the profi followers on Facebook (287.972 followers) and Instagram (176.000 followers). This way
your brand will reach www.profi.de website users or those users who are likely to interact with your brand
on Facebook and Instagram.
• CPM € 40 (Impressions)
€ 500 set-up fee and VAT
Please enquire for further campaign goals.
Please enquire for further campaign goals (e.g. number of persons reached or videos viewed).
In order to conduct the campaign, we have to be provided with the access data for your Facebook fan page
Business Manager.
https://www.facebook.com/profiMagazin
https://www.instagram.com/profimagazin
10 | Online discounts, contact information
Discounts for display and newsletter ad-
vertising*
Closing date for orders and advertisement copy deadline
50.000 AdImpressions 3% Please send the finished files 3 days prior to publication to:
onlinevermarktung@lv.de
100.000 AdImpressions 5%
200.000 AdImpressions 7%
Please note the technical specifications
300.000 AdImpressions 10 % as well as our terms of business
for online advertising:
500.000 AdImpressions 15 % https://www.lv.de/technische-spezifikationen
* valid for the year of insertion
Combined print/online advertising discounts Cancellation
Discount rates by insertion and space as offered for the printed copy Orders can be cancelled up to 4 weeks before
also apply for your banner advertising. the date of publication or start of the campaign. Orders that are cancelled later
Vice versa online advertising is not discountable on advertising in the than that are subject to a cancellation fee of 50% of the order value.
printed copies.
Enquiries and contact information
Don’t hesitate to call and enquire on our advertising options:
Stefan Ettmann:
stefan.ettmann@lv.de
Tel.: + 49 25 01 8 01 17 70
Sibylle Sander:
sibylle.sander@lv.de
Tel.: + 49 25 01 8 01 20 60
Anna-Lena Südhoff:
anna-lena.suedhoff@lv.de
Tel.: + 49 25 01 8 01 17 1011 | The profifamily
profi International profi Poland profi Estonia, Latvia, profi Russia profi Turkey profi Hungary profi Greece
Lithuania
International Poland Estonia, Latvia, Russia Turkey Hungary Greece
(in English) Lithuania
Distribution
10.442 (ABC tested) 27.400 4.000, 3.500, 5.000 8.000 10.000 3.000 12.000
Contact
www.profi.co.uk/ www.profitechnika.pl www.profilatvija.lv www.agroreport.ru/ www.profitraktor.com www.agronews.gr
Mark Brazier Anna Różycka Karlis Auza Elena Yudina Melih Apa Hamvas Atanáz Giannis Panagos
Tel.: + 44 (0) 78 13 6 714 84 Tel: + 48 61 8 86 29 64 Tel.: + 3 71 29 21 21 27 Tel.: + 7 (4 95) 7 81 37 56 Tel.: + 90 532 213 01 93 Tel:.+ 36 3 09 37 57 66 Tel.: + 30 (0) 2 10/3 23 29 05
mark.brazier@kelsey.co.uk marketing@profitechnika.pl karlis.auza@profilatvija.lv redactor@agroreport.ru melih.apa@apayayincilik.com.tr hamvas.atanaz@agronline.hu info@agronews.gr
redakcja@profitechnika.pl
In addition, profi articles are regularly reprinted in the following five countries: Denmark, The Netherlands, Austria, Norway, Sweden.
For information on magazine publishing licenses please contact Stefanie Bürger Tel. + 49 2501 801 2810, Email: stefanie.buerger@lv.de12 | Contacts
Publisher / Head of national
Agricultural office Media specialist
agri media
Matthias Woort Henri Schwabe Carsten Moß Reinhard Geissel
at Landwirtschaftsverlag GmbH Windscheidstraße 26a Altendorfer Str. 7 Tel.: + 49 25 01 80 1 16 30
Hülsebrockstraße 2– 8 D-04277 Leipzig D-48529 Nordhorn reinhard.geissel@lv.de
North
D-48165 Münster Tel.: +49 341 3 38 33 16 Tel.: +49 59 21 17 97 501
Publisher
Tel.: +49 25 01 8 01 37 09 Fax: +49 341/3 38 16 11 carsten.moss@lv.de
Fax: +49 25 01 8 01 37 19 henri.schwabe@lv.de Weser-Ems district
Ludger Burholt
matthias.woort@lv.de Tele sales Tel.: +49 25 01 80 1 18 30
ludger.burholt@lv.de
Ulrich Sprenger Yvonne Stein Bettina Benstein-Thesing Advertising marketing
Westendstr. 5 at Landwirtschaftsverlag GmbH Tel: +49 2501 801 17 20 specialist
Middle
D-65391 Lorch-Ransel Hülsebrockstraße 2– 8 bbt@lv.de
Tel: +49 67 26/ 83 90 77 D-48165 Münster Jonas Patzelt
Fax: +49 67 26/ 83 90 78 Tel.: +49 0 25 01 8 01 37 12 Irene Laschke Tel.: +49 25 01 80 1 17 90
Mobile: +49 1 62 9 40 76 16 Fax: +49 0 25 01 8 01 37 19 Tel: +49 2501 801 80 41 jonas.patzelt@lv.de
sprenger@vb-sprenger.de yvonne.stein@lv.de irene.laschke@lv.de Adertising manager
Erwin Bücherl Thorsten Meyer (BW): Lena Bredtmann (Bavaria) Rita Hardenberg
Erich-Stegmann-Weg 7 Oberboihinger Str. 17 / 2 At Landwirtschaftsverlag GmbH Tel.: + 49 25 01 8 01 16 90
D-82041 Oberhaching D-73230 Kirchheim (unter Teck) Hülsebrockstr. 2–8 rita.hardenberg@lv.de
Tel: +49 89 32 42 27 58 Tel: +49 70 21 9 56 87 38 D-48165 Münster Online marketing
South
Fax: +49 89 32 42 27 59 Fax: +49 70 21 9 56 87 39 Tel: +49 25 01 8 01 27 80 Sibylle Sander
erwin.buecherl@gmx.de Mobile: +49 1 60 94 80 88 12 Fax: +49 25 01/8 01 37 19 Tel.: + 49 25 01 8 01 20 60
thorsten.meyer@lv.de lena.bredtmann@lv.de
sibylle.sander@lv.de
Stefan Ettmann
Tel.: + 49 25 01/8 01 17 70
stefan.ettmann@lv.de
Special prints & test seals
Austria The Netherlands France Other countries Birgit Hüsing
Ing. René Nöhrer Carsten Moß TOP AGRI Scandinavia Tel.: + 49 25 01 8 01 69 61
Sales manager, Austria Altendorfer Str. 7 Nadia Grand Matthias Woort birgit.huesing@lv.de
Tel.: +43 2236 2 87 00 12 D-48529 Nordhorn 8, cité Paradis Yvonne Stein
Mobile: +43 664 4 30 26 69 Tel: +49 59 21 17 97 501 75493 Paris Cedex 10 Switzerland,
rene.noehrer@lv.de carsten.moss@lv.de France Italy
At Landwirtschaftsverlag GmbH Tel.: +33 1 40 22 79 35 Erwin Bücherl
Austrian office Fax: +33 1 40 22 70 39
Südstadtzentrum 4/1OG/10 Mobil: +33 6 99 21 52 08
n.grand@gfa.fr Terms and conditions
A 2344 Maria Enzersdorf
Austria
All orders are subject to our
terms and conditions of sale
which are available at
www.lv.de/kontakt/agb and
can be supplied on request.You can also read
