COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content

 
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COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Australia's no.1 read magazine*

                                                                       COLES MAGAZINE 2018 MEDIA KIT

Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au
COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Inspire 4.3 million+ shoppers
                                                                                         COLES MAGAZINE GIVES READERS:
                                                                                         • Quick weeknight meal solutions - recipes that take
                                                                                          minimum effort to deliver maximum reward
                                                                                         • Skills to impress - tips and hacks to save you money
                                                                                          and let you love your time in the kitchen. This sometimes
                                                                                          means solutions for getting dinner on the table fast,
                                                                                          or it means rolling up your sleeves and spending the
                                                                                          afternoon baking
                                                                                         • Uncovering new products in the aisle - the key to the
                                                                                          best buys in the supermarket from bargain products to
                                                                                          hidden gems

                                                                                                             Coles magazine is committed to
                                                                                                            helping Australians cook delicious
                                                                                                               meals that make them smile.
                                                                                                              Challenging ourselves to create
                                                                                                              new twists on family favourites
                                                                                                             helps us grow in readership, and
                                                                                                             we can now proudly say we reach
                                                                                                            and inspire more than 4.3 million*
                                                                                                                   readers each month.
                                                                                                                             Maia Bryant
                                                                                                                     Publisher, Coles magazine

   Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au   1
COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Why Coles magazine?
                                                                                                                                                      #1
                                                                                                                                                     READ

  86%                    67%                                         56%          71%
                                                                                                             1.8M                           MAGAZINE IN
                                                                                                                                             AUSTRALIA
                                                                                                           copies printed
of our readers        of our readers                             of our          of our readers            each month
  like or love       are female main                        readers spend        say they have           and distributed
reading Coles        grocery buyers*                          11+ minutes          purchased            across 800+ Coles
  magazine*           and spend on                          reading Coles      ingredients from
                                                                                                          supermarkets
                       average $183                           magazine^        Coles specifically
                     per week at the                                          because they were

                                                                                                                                                       2M
                      supermarket**                                          required for a Coles
                                                                               magazine recipe^
                                       | YOURS FREE | January 2018
                                                                                                                                              copies printed for
                                                                                                                                               our November,
                                                                                                          4.367M                               December and
                                                                                                                                               Easter issues^^
                                                                                                         READERS PER
                                                                                                           MONTH

                                                                                                                                          15%
                                                                                                                                           YOY
                                                                      FREE                                                           GROWTH IN
                                         CURTIS
                                         STONE’S
                                         PRAWN

                                                                                                                                     READERSHIP
                                         BURGER

                                                                      FOR COLES
                                         see page 10

                                                                      CUSTOMERS

                             59             EASY
                                            RECIPES
                              • YOUR GREAT AUSSIE BBQ MENU
                                 • BEST-EVER LAMINGTONS
                                                                                                                                           *Source: Roy Morgan, Single Source (Australia) March 2018
                             • FAST & FRESH WEEKNIGHT MEALS
                                                                                                                                          **Source: Roy Morgan, Single Source (Australia) March 2016
                                                                                                                                                          ^Source: Coles Magazine Survey, July 2017
                                                                                                                                                                   ^^In 2019, April is our Easter issue

        Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au                            2
COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Brand ad opportunities
Advertise your brand to our 4.3+ million engaged readers to create visual impact, build brand awareness and drive sales of
your product at Coles.

Placement options include a full page brand ad, double page spread (DPS) or half page vertical. For maximum effect,
guarantee right-hand positioning or secure a premium placement in our inside and outside covers.

Refer to page 8 for advertising requirements and page 9-10 for material specifications.

           DOUBLE PAGE SPREAD                                                                                                FULL PAGE                                                                                                                                             HALF PAGE
                                                                                               MAR67576Va162451037 2016-09-01T10:42:44+10:00

                                                                                                                                      H APPY H AL L OW EEN

                                                                                                                                                             ®Registered Trademark. ©Mars, 2016.

                                                                                                                                                                                                   INF096_OPTIPRO_HA3_4_COLES_FP_AD_265x180_V1_FA_OL.indd 1   13/03/2018 1:35 PM

        Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au                                                                                                                 3
COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Advertorial opportunities
Integrate your brand within our magazine environment by letting our expert editorial team develop an advertorial
for your product that offers readers inspiration and ideas in our trusted Coles magazine style.

Both full page and double page spreads are available. Please contact our advertising team who will guide you
through the booking process and provide you with the briefing form.

Refer to page 8 for advertising requirements and page 9-10 for material specifications.

                                                                                                                                                                                                 Our editorial
                                                                                                                                                                                                 team creates
             DOUBLE PAGE SPREAD                                                                                  FULL PAGE
                                                                                                                                                                                                the advertorial
                                                                                                                                                                                                    for you

                                                                                                                                                                                                                                                       promotion
                                                                                                                                                                                                                                                       Promotion

                                                                                                                                                    Salad with style
                                                                                                                                                     Here it is – the speedy, super-fresh dish that’ll
                                                                                                                                                     be your go-to Broccolini® salad for barbecues
                                                                                                                                                     and get-togethers all spring and summer.

                                                                                                                                                     BROCCOLINI®, TOMATO
                                                                                                                                                      & HALOUMI SALAD
                                                                                                                                                     Serves 4 Prep 10 mins
                                                                                                                                                     Cooking 10 mins

                                                                                                                                                     2 bunches Coles Australian
                                                                                                                                                        Broccolini®
                                                                                                                                                     350g tomato medley
                                                                                                                                                     ½ tbs extra virgin olive oil
                                                                                                                                                     200g haloumi, thinly sliced
                                                                                                                                                     Salsa verde
                                                                                                                                                     ¼ cup finely chopped basil
                                                                                                                                                     ¼ cup finely chopped
                                                                                                                                                        flat-leaf parsley
                                                                                                                                                     ½ red onion, finely chopped
                                                                                                                                                     1 tbs drained baby capers
                                                                                                                                                     1 garlic clove, crushed
                                                                                                                                                     1 tsp lemon zest
                                                                                                                                                     2 tbs lemon juice
                                                                                                                                                     2 tbs extra virgin olive oil

                                                                                                                                                     1. Cook the Broccolini in
                                                                                                                                                     a large saucepan of boiling
                                                                                                                                                     water for 2 mins or until just
                                                                                                                                                     tender. Refresh under cold
                                                                                                                                                     water. Drain.
                                                                                                                                                     2. Meanwhile, to make the salsa
                                                                                                                                                     verde, combine the basil, parsley,
                                                                                                                                                     onion, capers, garlic, lemon zest, lemon
                                                                                                                                                     juice and oil in a small bowl. Season.
                                                                                                                                                     3. Heat a barbecue grill or chargrill
                                                                                                                                                     on medium-high. Combine tomatoes
                                                                                                                                                     and oil in a bowl. Cook tomatoes and
                                                                                                                                                     haloumi on grill for 2 mins each side
                                                                                                                                                     or until lightly charred.
                                                                                                                                                     4. Arrange half the Broccolini, tomato
                                                                                                                                                     and haloumi on a serving platter.
                                                                                                                                                     Spoon over half the salsa verde. Top           Salads make entertaining easy in the warmer
                                                                                                                                                     with remaining Broccolini, tomato,             months, and Coles Australian Broccolini® is
                                                                                                                                                     haloumi and salsa verde.                       the perfect addition. Ready to cook and
                                                                                                                                                     TIP For a twist, try adding sliced             delicious from top to stem, it’s also a no-fuss,
                                                                                                                                                     chargrilled chicken breast or rinsed           no-waste ingredient for family dinners.
                                                                                                                                                     drained canned lentils to the salad.

                                                                                                                                          CLS1017p019 19                                                                                                   9/14/17 11:40 AM

        Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au                                                                                                4
COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Sponsored editorial features
                                                                                                                                                          CUSTOMER
                                                                                                                                                           INSIGHT:
Position your brand top-of-mind in a contextual editorial environment by sponsoring                                                                    readers have told
a feature in our Coles magazine. Our editorial team crafts the feature based on                                                                          us they enjoy
seasonality and customer insight, then places your brand within the section through full                                                              product advertising
page and strip brand ads. This directly links your brand to relevant recipes to influence                                                                in a relevant
our readers’ purchase decisions.                                                                                                                         environment
Refer to page 8 for advertising requirements and page 9-10 for material specifications.

 ENVIRONMENT                                                                                                                                           STRIP AD
 Coles magazine will
                                                                                                                                                       To reinforce the relationship
 provide an editorial
                                                                                                                                                       between the editorial
 environment with
                                                                                                                                                       and advertising there will
 a feature focusing
                                                                                                                                                       be a strip advertisement
 on a relevant topic.
                                                                                                                                                       placed across the two
 In this example, the
                                                                                                                                                       DPS executions within the
 feature has recipes
                                                                                                                                                       feature.
 using coffee as well
 as tips for buying and
 storing coffee and a
 guide to making the
 perfect coffee. We
 know through insight
 and data that the                                                                                                                                     2 x BRAND ADS
 editorial content in                                                                                                                                  A brand ad leads into the
 the magazine has a                                                                                                                                    feature, and a different
 high trust rating with                                                                                                                                brand ad from the same
 customers and drives                                                                                                                                  supplier leads out of the
 purchase.                                                                                                                                             feature.

 NOTE: products will
 not be branded within
 the recipes.

        Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au         5
COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Coles magazine advertising rates

                                                                                                       NOV 2018, DEC 2018 &
 ADVERTISING OPPORTUNITIES                                                MONTHLY                      EASTER (APRIL 2019)

  Full Page                                                                $38,000                              $42,000

  Double Page Spread                                                       $73,500                               $81,300

  Half Page Vertical                                                       $24,000                                  N/A

  Inside Front/Back Cover (single page)                                    $43,700                              $48,800

  Outside Back Cover                                                       $52,000                               $57,700

  Inside Front Cover Spread                                                $95,000                              $105,000
                                                                                                                                                    Advertorials incur
  Sponsored Editorial Feature                                              $116,000                             $126,000                               an additional
                                                                                                                                                    $2,500 production
                                                                                                                                                      charge per full
                                                                                                                                                           page
Please note:
• Our full page rate also includes our Coles eMag
• For guaranteed right-hand page positioning, an additional 10% load charge applies
• Rates are applicable to all bookings from 1 July 2018 to 30 June 2019 and exclude GST,
   agency commission and material submission costs. Please note that the submission cost is
   compulsory and our advertising team can advise on options

       Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au   6
COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Coles magazine print material deadlines

  ISSUE                           BOOKING DEADLINE                         MATERIAL SUBMITTED TO                             IN STORE DATE
                               BRAND ADS AND ADVERTORIALS                   COLES FOR APPROVAL

 September 2018                Wednesday, 20 June 2018                          Friday, 27 July 2018                 Thursday, 6 September 2018

 October 2018                   Wednesday, 18 July 2018                       Friday, 24 August 2018                   Thursday, 4 October 2018

 November 2018                Wednesday, 15 August 2018                     Friday, 21 September 2018                 Thursday, 1 November 2018

 December 2018             Wednesday, 12 September 2018                       Friday, 19 October 2018                Thursday, 6 December 2018

 January 2019                Wednesday, 10 October 2018                      Friday, 9 November 2018                   Thursday, 3 January 2019

 February 2019              Wednesday, 14 November 2018                     Friday, 30 November 2018                  Thursday, 7 February 2019

 March 2019                 Wednesday, 12 December 2018                       Friday, 18 January 2019                   Thursday, 7 March 2019

 April 2019                   Wednesday, 9 January 2019                      Friday, 15 Febraury 2019                    Thursday, 4 April 2019

 May 2019                    Wednesday, 6 February 2019                        Friday, 15 March 2019                      Thursday, 2 May 2019

 June 2019                     Wednesday, 13 March 2019                       Thursday, 18 April 2019                    Thursday, 6 June 2019

Please note:
• The cancellation deadline is four weeks prior to the booking deadline and a cancellation fee may apply
• Sponsored editorial features require more planning than standard ads so need to be booked three weeks
   prior to our above booking deadlines
• Refer to page 9-10 for our Coles magazine material specifications when submitting ads

       Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au   7
COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Advertising requirements
All advertising within Coles magazine is subject to the below terms and
conditions. If you have any questions please contact our advertising team.

AVAILABILITY
• Advertising space is limited and issues often close before the booking
   deadline; bookings are only secured when booking confirmation is received
   from our Coles magazine advertising team. If you have booked an advertorial,
   you will receive an advertorial briefing form to be completed
• Limited broken space (half page verticals) is available in every issue and
   position cannot be guaranteed

RANGING
• All products advertised need to be nationally ranged in over 85% of
   Coles supermarkets

MATERIAL REQUIREMENTS
• Lowres PDFs need to be approved by Coles before final submission.
   Our advertising team will facilitate this approval
• Once lowres PDF has been approved by Coles, a booking ID number will be
   provided for all ads to be uploaded digitally. See material specifications on
   pages 9-10

USE OF COLES ASSETS
• Coles asset requirements (e.g. the ‘NEW at Coles’ roundel) used on brand ads
   must be met and approved by Coles prior to upload of final material

ADVERTORIALS
• Each advertorial can only support a limited number of products due to space
• Only one recipe can be accommodated per advertorial page
• New products not yet available in store will require samples to be sent to our
    editorial team for development and production

        Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au   8
COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
Coles magazine material specifications
COLES APPROVAL
A lowres PDF of your advertisement is required to be submitted to                                                                                                                                AD SIZING
jac@jgmedia.com.au or gillian@jgmedia.com.au to facilitate Coles                           Please contact production (adproduction@news.com.au) prior to
approval.                                                                                  sending revised files to ensure that the correct material appears.
                                                                                                                                                                                                 FULL PAGE
MATERIAL SUBMISSION                                                                        PROOFS
                                                                                                                                                                                                 Trim - 275mm x 210mm wide
When your material has been approved by Coles, our advertising                             For accurate colour reproduction, all advertising material must be
                                                                                                                                                                                                 *Type/design -
team will provide a booking ID number that you will need for material                      accompanied by a 3DAPv3 colour proof created from the supplied
                                                                                                                                                                                                   255mm x 180mm wide
submission. Medium Rare Content Agency only accepts advertising                            file at 100%. Medium Rare Content Agency uses guidelines for ISO
                                                                                                                                                                                                 Bleed - 285mm x 220mm wide
material via Quickcut/Adsend or SENDlite. Please note there is a                           12647-2 (3DAPv3), a standard for proofing and printing.
submission fee using these providers. For more information please
contact:                                                                                   In order to verify that a proof is compliant with the 3DAPv3                                                          DOUBLE PAGE
                                                                                           proofing requirements, each proof must be supplied with a 3DAPv3                                                      SPREAD
Quickcut/Adsend (Adstream):                                                                endorsed control strip printed next to the advertisement.                                                             To be supplied as
Web: adsend.com.au                                                                                                                                                                                               two single
Tel: 1300 768 988 (Australia only tech support)                                            No responsibility will be taken for print colour reproduction when a                                                  full pages
Email print@adstream.com.au                                                                3DAPv3 colour proof is not supplied.
NOTE: When uploading advertising material via Quickcut do not
include crop marks on the PDF file, as these will be automatically                         For more information regarding 3DAPv3 proofing guidelines, visit                                      HALF PAGE VERTICAL
generated.                                                                                 3dap.com.au                                                                                           Trim - 275mm x 103mm wide
                                                                                                                                                                                                 *Type/design
SENDlite:                                                                                                                                                                                          - 255mm x 90mm wide
Web: https://mediumrare.sendlite.net/                                                      FILE FORMAT                                                                                           Bleed - 285mm x 113mm wide
Tel: +61 2 9818 1965                                                                       Medium Rare Content Agency uses 3DAPv3 separation profiles
                                                                                           (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for
                                                                                                                                                                                                 BOUND-IN INSERT/FULL PAGE
When supplying advertising material it is essential that you supply                        proofing and printing.
                                                                                                                                                                                                 Trim - 265mm x 180mm wide
your complete booking number (including the 2 letters at the end)
                                                                                                                                                                                                 *Type/design
e.g. 12345678AB, and please ensure that the on sale date and                               Files need to be created in PDF version 1.3 or 1.4.
                                                                                                                                                                                                 - 245mm x 160mm wide
magazine name are entered.
                                                                                                                                                                                                 Bleed - 275mm x 190mm wide
                                                                                           PDF files need to be supplied in CMYK format with all fonts
Left/right hand pages on double page spreads are to be noted at the                        embedded into the file. RGB or spot colour files will be rejected.
end of the booking number, e.g. 12345678ABL / 12345678ABR.                                                                                                                         Coles is a saddle stitched publication.
                                                                                           PDF files need to be supplied as single page files, unless supplying
The order of consecutive advertisements is to be noted in the                              gatefold PDF files.
material instructions.                                                                                                                                                               CONTACT - Leanne George
                                                                                                                                                                                     Email: colesmagazine@mediumrarecontent.com
   DISCLAIMER While Medium Rare Content Agency is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as                      Tel: 02 8045 4921
   intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising      Magazine Production, Level 2, Loading Dock,
   material is not supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material.
   Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising         61 Kippax Street, Surry Hills NSW 2010
   related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material.

                Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au                                               9
Coles magazine material specifications
IMAGES/COLOUR                                                                  PAGE LAYOUT
Images are to be supplied in CMYK format. RGB, LAB or spot files               All advertising material is to be supplied to the correct publication
will be rejected.                                                              trim size and needs to include 5mm bleed (where required). Crop,
                                                                               bleed and registration marks plus page information are to appear on
Images should be supplied at 100% scaling, 300dpi and using the                advertising material, offset by a minimum of 6mm.
correct 3DAPv3 separation profile; the 3DAPv3 profile will set the
correct CMYK separation and total ink limit (see File Format). For             Ensure that all text and logos are supplied to the correct type/
more information regarding separation profiles, visit 3dap.com.au              design area specifications (see Ad Sizing).

No embedded ICC profiles. When Exporting out of Indesign,                      No text or important page content should appear within 10mm
(Output) select for Profile Inclusion Policy: Don’t Include Profiles.          either side of the spine on double page spreads (total 20mm).

The total ink limit is 280%. Registration colour in the swatches
palette should never be used.

Solid black panels should be made up of rich black - 100% black and
50% cyan.

White elements/type need to be set to knock-out.

DESIGN/TYPE
All type must be a minimum of 8pt and 12pt for reversed type.

Black type smaller than 24 points need to be made up of 100% black
only and set to overprint.

Black type larger than 24 points should be made up of rich black -
100% black and 50% cyan.

Extremely thin and fine type, particularly type with serifs, should
be avoided.

Due to the trim and binding variance, even distances from trim to
borders may vary during the print run. We recommended that
borders are made up of one colour, be a minimum thickness
of .08mm and sit no less than 10mm in from the trim.

           Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au   10
“I love the Coles magazine. I always find
                                              something new to make for family and friends.
                                            I find it exciting to try new things and the recipes
                                                          are always easy to make."
                                                                       Coles Circle, November 2017

                                             Coles magazine is published by Medium Rare Content Agency Pty Ltd

                                                    For editorial or publishing enquiries please contact:
                                          Jasmine Loxton 02 8114 8975 or colesmagazine@mediumrarecontent.com

Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au   11
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