An eye for the essential - Media Kit 2021 - Versicherungsjournal
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
An eye for the essential Media Kit 2021
Table of Contents
About us 3
Independent Ratings of VersicherungsJournal 4
History of Ratings 5
Target Audience 7
Reach 9
Relevance 10
Online Advertising 11
Banner Ads 12
Advertorials 20
Dates and Events 21
Newsletter Advertising 22
Mobile Advertising 23
Marketplace for Job Ads 24
Discounts and Delivery of Advertising Materials 26
Print Advertising 27
Puclication, Circulation, Distribution 28
Ad Formats 29
Prices, Special Formats, Dates, Topics, Tech-Specs 30
Contact us 31
General Terms and Conditions 32
Media Kit 2021, last updated January 2021
About us 3
What advertisers can expect …
VersicherungsJournal achieved top scores in reach and quality in the latest as well as all past Yougov surveys. Our online
edition reaches most insurance and financial brokers in Germany and our online and print editions are currently rated as
„highest in quality“ and as delivering „the highest information content“. This makes VersicherungsJournal the best choice
for spreading your message to this specific target audience.
In its 20 years on the market, VersicherungsJournal has established itself as a first choice medium for advertisers. It not only
offers advertisers attractive advertising and communication formats, but also the competent advice and professional support
that is based upon many years of experience as Germany‘s first specialised online medium for the insurance industry.
What readers can expect …
Daily and readily avalaible access to relevant and independent information for and from the insurance industry – this is our
main focus. And if you want even more than our daily news cast, you will find thoroughly researched long-form content in
dossiers, books, Map-Reports and the VersicherungsJournal Extrablatt magazine. All publications help readers master
their business operations and continue their professional development.
An eye for the essential …
All editorial contributions are characterized by independence, integrity and journalistic skill. These qualities are gaining
importance in our ever growing media landscape. At VersicherungsJournal readers are informed about what really matters
and therefore have An eye for the essential.
Media Kit 2021, last updated January 2021
Independent Ratings of VersicherungsJournal 4
Award winning VersicherungsJournal – readers, market researchers and independent parties
confirm it.
The results of the Broker Media Analysis of Yougov Deutschland AG last conducted in 2017 speak for themselves.
1. PLATZ 2. PLATZ
Wochenkontakt 43% bei 15% im Relevant Set
Online, 2-7 x pro Woche Print
in der Zielgruppe Versicherungs- in der Zielgruppe Versicherungs-
und Finanzmakler und Finanzmakler
HÖCHSTE HOHE
REICHWEITE RELEVANZ
09/2017 09/2017
www.yougov.de www.yougov.de
Likewise, the AfW – Bundesverband Finanzdienstleistung e.V. has confirmed VersicherungsJournal as the most informative
medium in its Agent Barometer. Other outlets only follow at considerable distance.
The wide distribution of VersicherungsJournals is also confirmed by other independent parties. Circulation,
page impressions, and the number of newsletters sent are assessed on a regular basis.
Media Kit 2021, last updated January 2021
History of Ratings 5
Asked in independent polls about their media usage, insurance and financial brokers regularly
rank VersicherungsJournal at the top.
Media Kit 2021, last updated January 2021
Target Audience, Reach, Relevance
Target Audience 7
Readers by group
More than 50 percent of readers actively sell insurances and financial services.
Independent insurance
brokers 28,6 %
Independent
Insurance companies agencies 12,8 %
41,4 %
Non-exclusive agents 2,4 %
Insurance consultants 1,6 %
Financial investment brokers 1,3 %
Other financial service providers 4,4 %
Others 7,4 %
All results are based on a readers poll from August 2017 with 678 participants.
Media Kit 2021, last updated January 2021
Target Audience 8
Readers by position
Nearly half of all of readers shape the future of their company or act at a high level.
Other 9,9 %
Owner / Controlling
Shareholder 26,8%
Employee 44%
Managing director /
Board member 3,7 %
Executive 15,6 %
All results are based on a readers poll from August 2017 with 678 participants.
Media Kit 2021, last updated January 2021
Reach 9
VersicherungsJournal.de
More than 800.000 page views a month,
approx. 300.000 visits
Newsletter with more than 46.000 subscribers,
around 30 percent opening rate
VersicherungsJournal.de – Mobile Version:
20 of the total page views on average,
therefore at least 150.000 per month
VersicherungsJournal Extrablatt:
Circulation of 14.500
Social Media Channels:
Twitter with more than 4.700 followers
Facebook with more than 7.300 fans
Xing News with about 10.200 contacts
Media Kit 2021, last updated January 2021
Relevance 10
Readers opinion
Readers give VersicherungsJournal top scores in
timeliness, expertise and relevance.
Timeliness
8,4
Expertise of editorial staff
8,2
Focus on essential topics
7,7
0 2 4 6 8 10
Question: How well does VersicherungsJournal hold to your expecta-
tions? Rated on a scale from 1 (not at all) to 10 (completely)
All results are based on a readers poll from August 2017 with 678 participants.
Media Kit 2021, last updated January 2021Online Advertising
Online Advertising Banner Ads
12
Placement and reach
4/4 rotation on all pages of the VersicherungsJournal.de
desktop version
Minimum run time: 1/4 per week
Estimated page views: approx. 27.000 per week per quarter
Banner formats: see following pages
File size: 150 KB max.
File format: GIF-, JPG-, HTML5-banners, integration
of re-directs (third party adserver). Find out more
on our webpage under the section Mediadaten
Prices: per week, minimum run-time 1 week
* As a precaution the estimated reach is claculated lower than the actual reach.
Based on experience it is about 15 percent above these figures.
Media Kit 2021, last updated January 2021Online Advertising Banner Ads
13
1
Medium Rectangle
300 x 250 px
Prices per week
Medium Rectangle position 1
1/4 of 4/4 rotation with approx. 2
27.000 page impressions: € 1.350
Medium Rectangle position 2
1/4 of 4/4 rotation with approx.
27.000 page impressions: € 1.0850
Medium Rectangle position 3
1/4 of 4/4 rotation with approx.
27.000 page impressions: € 810
3
Media Kit 2021, last updated January 2021Online Advertising Banner Ads
14
Half Page Ad
300 x 600 px
Prices per week
1
Half Page Ad position 1
1/4 of 4/4 rotation with approx. 27.000
page impressions: € 1.890
Half Page Ad position 2
1/4 of 4/4 rotation with approx.
27.000 page impressions: € 1.620
2
Media Kit 2021, last updated January 2021Online Advertising Banner Ads
15
Wide Skyscraper
160 x 600 px
Prices per week
Sticky Skyscraper
1/4 of 4/4 rotation with approx. 27.000
page impressions: € 1.350
Media Kit 2021, last updated January 2021Online Advertising Banner Ads
16
Billboard
800 or 900 x 250 px
Prices per week
Billboard
1/4 of 4/4 rotation with approx.
27.000 page impressions: € 1.755
Media Kit 2021, last updated January 2021Online Advertising Banner Ads
17
Wallpaper
728/852 x 90 +
160 x 600/700 px
Prices per week
Wallpaper with Sticky Skyscraper
1/4 of 4/4 rotation with approx.
27.000 page impressions: € 1.620
Media Kit 2021, last updated January 2021Online Advertising Banner Ads
18
Double Sitebar
2 Skyscraper banners at 160 x 600 px each
Double Sitebar,
Skyscraper sticky
1/4 of 4/4 rotation with approx.
27.000 page impressions: € 2.160
Media Kit 2021, last updated January 2021Online Advertising Banner Ads
19
1
Content Banner
600 x 150 px
Prices per week
Content Banner position 1
1/4 of 4/4 rotation with approx. 27.000
page impressions: € 1.350
2
Content Banner position 2
1/4 of 4/4 rotation with approx. 27.000
page impressions: € 1.080
Content Banner position 3
1/4 of 4/4 rotation with approx. 27.000
page impressions: € 810
3
Media Kit 2021, last updated January 2021Online Advertising Advertorials
20
Advertorials
Publication of an article (unedited)
in the column „Originaltexte“
Booking period:
from 4 weeks
Price:
Reach: 4 weeks € 1.750
Depends upon content and number
of title/teaser publications, Optional:
800 views on average Re-run of title/teaser in
newsletter and on homepage
Placement: € 236 /day
Text on website without any other
ads, title and teaser once weekly in
the newsletter and on homepage
(altogether 4 times)
Extent:
Text written by the advertiser with
5.000 characters max., headline
50 characters max., teaser 250
characters max., image (scaled)
Media Kit 2021, last updated January 2021Online Advertising Dates and Events
21
Publication of Dates and Events
Content: title, description, place, time of event,
host, URL
Packages bookable via online form:
1 date: € 35
up to 5 dates: € 95
up to 25 dates: € 200
up to 50 dates: € 305
up to 100 dates: € 410
No agency discounts.
Media Kit 2021, last updated January 2021Newsletter Advertising 23
Reach:
more than 46.000 subscribers daily,
around 30 percent opening rate
Prices per day:
Lenght of text ads,
Position 1 € 589
including spaces and URL:
Position 2 € 789
Position 1
Position 3 € 589
210 characters with 3 lines max. Position 4 € 459
Position 2 to 5 Position 5 € 306
600 characters with 15 lines max.
Check availability at Alternative weekly package
versicherungsjournal.de Mediadaten Monday to Friday without fixed position
Price: € 1.448/week
Exclusive newsletter
All 5 Ad positions on one specified day
Preis: € 1.448/day
Optional image to go along with text
600 x 150 px max.
File format: GIF or JPG 150 KB max.
Mark-up: € 177/day
Media Kit 2021, last updated January 2021Mobile Advertising Banner Ads
23
1
Mobile Medium Rectangle
position 1
Mobile Banner € 450
2 possible formats
run time 2 weeks min.
prices per week
Mobile Medium Rectangle 300 x 250 px
Mobile Medium Rectangle
Parallax 300 x 600 px/visible area 300 x 400 px position 2
Placement:
€ 360 2
alternatively Parallax:
4/4 rotation, around 9.000 page views € 540
a week per 1/4
File size: 150 KB max.
File format: GIF banners, HTML5 files,
integration of re-directs (third party adserver). Mobile Medium Rectangle
position 3
Find more information on our webpage under
€ 270
the section Mediadaten
3
Media Kit 2021, last updated January 2021Marketplace for Job Ads 24
Marketplace for Job Ads
Offers and applicants in these categories:
Employees sales force / field operations
Employees in-house operations
Freelance work
Others
Booking period: 4 weeks per posting
Title of the ad will be displayed as reference in the newsletter
and on the homepage www.versicherungsjournal.de in
varying bookable intervals.
VersicherungsJournal twitters all titles
of job ads on the first day of publication
to more than 4.700 followers.
Media Kit 2021, last updated January 2021Marketplace for Job Ads 25
Bookable combinations:
No. Posting in the marketplace plus … Price
1 4 references newsletter/homepage € 350
2 8 references newsletter/homepage € 450
3 12 references newsletter/homepage € 550
4 16 references newsletter/homepage € 650
5 20 references newsletter/homepage € 750
No agency discount.
Posting options:
Body copy with 2.000 characters
PDF file
HTML file
Via hyperlink to a webpage
Publication via online form or via e-mail to our
sales department (see page 31)
On the
VersicherungsJournal.de
homepage
Media Kit 2021, last updated January 2021Discounts and Delivery of Ad-Materials 26
Discounts for online, newsletter
and mobile advertising (examples)
from € 5.000: 3 percent
from € 7.000: 5 percent
from € 10.600: 8 percent
from € 13.000: 10 percent
from € 22.500: 15 percent
from € 14.000: 20 percent
The applied discount depends on order volume
per customer per year. For different order volumes
please contact us directly(see page 31).
Delivery of advertising materials
Please deliver the advertising materials at the
latest 5 working days before publication to:
werbung@versicherungsjournal.de
Media Kit 2021, last updated January 2021Print Advertising
Print Advertising Publication, Circulation, Audience, Reach
28
Publication: quarterly
Number of pages: 28
Circulation: 14.500
Audience: Insurance brokers, agencies,
financial brokers, decision makers of the insurance
sector und members of related fields, e.g. publishers,
training providers, analysts
Reach: 13.748 direct subscribers,
additionally free distribution at trade fairs,
to associations and learning institutions
Publisher:
Claus-Peter Meyer
VersicherungsJournal Verlag GmbH
Rathausstraße 15
22926 Ahrensburg
Deutschland
Media Kit 2021, last updated January 2021Print Advertising Formats
29
Bleed Ads Type Area Ads
(+ 3 mm bleed)
1/1 page
1/1 page Product ad: € 6.530 1/1 page
U2, U3, U4 U2, U3, U4
210 x 280 mm 1/2 page 185 x 239,6 mm
1/2 page Product ad: € 3.918 1/2 page
210 x 140 mm 185 x 119,8 mm
1/4 page landscape
1/4 page 1/3 page Product ad: € 2.600 1/4 page 1/3 page
landscape portrait landscape portrait
1/3 page portrait
210 x 70 mm 70 x 280 mm 185 x 59,9 mm 58,3 x 239,6 mm
Product ad: € 3.424
Price details on the next page.
Media Kit 2021, last updated January 2021Print-Werbung Prices, Special Formats, Discounts, Dates, Tech-Specs
30
Ad Prices Dates, Topics, Technical Specifications:
Product Job ad Issue Booking deadline Printing material Puclication date
Format
base price for CMYK base price for CMYK
1/4 landscape € 2.600 € 1.542 1|2021 2/19/21 3/5/21 3/22/21
1/3 portrait € 3.424 € 2.048 2|2021 4/9/21 4/23/21 5/10/21
1/2 landscape € 3.918 € 2.365 3|2021 7/30/21 8/13/21 8/30/21
1/1 page € 6.530 € 3.918 4|2021 9/14/21 10/8/21 10/25/21
Special Formats: For further information regarding the content of issues
Banderole, insert or bound-in on inquiry please contact us (see page 31).
Discount for Multiple Bookings: Format: 210 x 280
5 percent with 2 bookings
Production:
10 percent with 3 bookings
offeset printing (computer to plate), binding with two staples,
15 percent with 4 bookings
color profile: ISOCoatedV2
Additional Costs for Special Placements:
Delivery of Printing Files:
20 percent for back cover
Please send the printing files (PDF or high resolution
15 percent for inner front/inner back cover
JPG, TIF) to:
anzeigen@versicherungsjournal.de
Media Kit 2021, last updated January 2021Contact us 31
Your Contact at our Sales Department Publisher
For quotes, support, booking and delivery of advertising as VersicherungsJournal Verlag GmbH
well as the planning of release dates please contact: Rathausstraße 15
22926 Ahrensburg
Vertrieb des VersicherungsJournals
Germany
Wehnertstraße 45
Phone +49 (0)4102 7777880
12277 Berlin
e-mail:
Germany
kontakt@versicherungsjournal.de
Phone +49 (0)30 72019729
Managing Director Claus-Peter Meyer
Registered at the commercial register of
Ahrensburg at number HRB 4295
Simona Salzburg Kathrin Kattenbaum
Head of Sales Sales Assistant
s.salzburg@versicherungsjournal.de k.kattenbaum@versicherungsjournal.de
Media Kit 2021, last updated January 2021General Terms and Conditions
§
36
Scope reminder fees (10 Euros) Miscellaneous
These general terms of VersicherungsJournal Verlag GmbH (hereaf- We charge fees for cancellations of or reductions in advertising If individual provisions of this contract or the terms and conditions
ter: VersicherungsJournal) apply to all of VersicherungsJournal’s spaces already booked, unless other arrangements have been become invalid, this shall not affect the validity of the contract or
media. Terms and conditions that vary are only valid with written made. the terms and conditions as a whole. The ineffectual clause will be
confirmation. Business conditions that deviate from these general These are the cancellation fees: replaced by a determination, which comes to the sense and purpo-
terms and conditions are not acceptable. 85 days to publication: free of charge se of the ineffectual clause in a legally effective manner. The same
56 days to publication: 30 percent shall apply for the completion of gaps in the contract.
Purpose of business 28 days to publication: 50 percent
VersicherungsJournal provides advertising space according to the less than 28 days to publication: 80 percent
current price list. VersicherungsJournal reserves the right to mo -
dify the offer at any time. Orders can only be accepted if there are Liability
advertising spaces available. Advertising on our homepage is always on display, except in cases
of inspection or maintenance work. VersicherungsJournal shall not
Content of ads be liable for errors caused by suppliers, network providers, internet
Advertising spaces are clearly marked as such. The advertiser providers or other third parties. Further claims against Versiche-
shall bear sole responsibility for advertising content or graphics. rungsJournal are invalid, unless based on willful misconduct or
The same applies to linked websites. The advertiser relieves gross negligence on our part. The publisher will bear no liability for
VersicherungsJournal from any claims by third parties (e.g. caused damages incurred by the absence of guaranteed quality. In other
by infringement of a property right or copyright). The Publisher is cases, the liability for negligence against the business partner
not obliged to check advertising to see whether it infringes on the is limited to the amount of the actual contract. All warranty or
right of third parties. VersicherungsJournal reserves the right to liability claims are invalid in the case of force majeure.
refuse orders for or cancel contracts due to content or origin.
Data protection
Delivery and technology VersicherungsJournal states clearly that all personal and work-
The advertiser is to deliver advertising materials according to the related data is stored during implementation of the contract. The
sizes and data formats defined in our Media Kit. Otherwise, data is occasionally forwarded to partners, assistants or service
VersicherungsJournal is not able to guarantee accurate reproduc- providers. In this context, the customer accepts a transfer via
tion of the advertisement. Advertising in electronic form: the pre- e -mail.
sentation of content depends on the software used by the reader.
Advertisements and banners are optimised for leading browsers. All Third parties and transfers
closing dates for advertisements and printing deadlines mentioned VersicherungsJournal trusts third party service providers or
in this Media Kit shall apply. If advertising materials are delivered assistants with providing the whole or parts of the service. The sale
late, VersicherungsJournal uses the materials from the latest of individual business units of VersicherungsJournal or changes to
advertisement. If advertising materials are missing, the purchase its legal form are no grounds for right of termination. Written for
order shall be considered null and void. contracts and acceptance, modification of contracts, supplements
and ancillary agreements must be in written form to be valid. E
Payments and setoffs -mails shall be deemed to be the written form. Both parties are ob-
Prices result from the Publisher‘s price list valid at the time of liged to inform the other party of new or altered e -mail adresses.
publication. All prices exclude value added tax. The charges for
advertising must be paid without any deductions on the first day of Place of jurisdiction
publication. If the customer is responsible for late payment the As far as legally permissible, the place of jurisdiction is Ahrens-
consequences are: burg, Germany. The laws of the Federal Republic of Germany shall
interest at 9 percentage points over the base rate for the apply, even if the customer has its head office abroad.
German Federal Bank (Deutsche Bundesbank)
return debiting fees (10 Euro)
Media Kit 2021, last updated January 2021You can also read
