MEDIA KIT - Tourism media kit - RoadRUNNER Motorcycle Touring & Travel ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2021 Industry
MEDIA KIT
Tourism media kit
ROADRUNNER.TRAVEL
RoadRUNNER Motorcycle Touring & Travel
WE is America’s only magazine fully dedicated
BIG CRUISER TIRE COMPARISON TEST • FREE TANKBAG MAPS INSIDE AUGUST ’20
RoadRUNNER
MOTORCYCLE
to motorcycle travelers
TOURING & TRAVEL
SHAMROCK TOUR®: ETNA, CALIFORNIA – OKLAHOMA – NORTH CAROLINA & TENNESSEE – AFGHANISTAN
INSPIRE
TAIL OF THE DRAGON
& CHEROHALA SKYWAY
• North America’s motorcycle category-leading publication
Oklahoma
COWBOY COUNTRY
Discover California s
HIDDEN
BACKROADS
• Reaches 232,500+ qualified and active riders
TRAVEL! • Called the National Geographic of motorcycle magazines
AUGUST 2020
REVIEWS:
HUSQVARNA SVARTPILEN 701
• Caters to affluent riders seeking recommendations on products and services
BMW F 900 R/XR www.roadrunner.travel
• Motivates readers to ride MORE, and spend more on their passion
• A trusted brand for over 20 years
WWW.ROADRUNNER.TRAVEL 2
AT A GLANCE
PER ISSUE
Total Paid
readership: copies:
232,567 86,136
$29.95/YR SUBSCRIPTION
$9.95 COVER PRICE
6X PER YEAR
Truly, the business has been amazing this summer.
Our hoteliers and business owners are thrilled! Thank
you so much for all RoadRUNNER has done for us.
— Paige Alost, Executive Director | Visit Athens Ohio
GREAT BASIN NATIONAL PARK • FREE TANKBAG MAPS INSIDE JUNE ’20
PRINT: RoadRUNNER magazine is a bi-monthly (6x per year) publication with a fall newsstand special
RoadRUNNER
MOTORCYCLE issue, available by subscription, and sold in more than 10,000 retail outlets and airports throughout
TOURING & TRAVEL the United States and Canada.
DIGITAL: RoadRUNNER is also available online and on iOS, Android, Nook, and Kindle devices.
SHAMROCK TOUR®: LEWISTON, ID – NEW YORK ADIRONDACKS – CALIFORNIA – NEW MEXICO – SOUTH AFRICA
RIDING THE
ADIRONDACKS WHAT’S INSIDE
California
WILDFLOWER
SUPER BLOOM
IDAHO
SHAMROCK TOUR®
Prairies, Canyons
& Mountains
Available in print and iOS, Complete travel stories with area information City Escapes - daylong rides Pull-out tankbag maps
REVIEWS:
2020 TRIUMPH TIGER 900 Android, Nook, & Kindle that inspires readers to recreate them with interesting stops along to follow suggested routes
JUNE 2020
2020 YAMAHA MT-03 www.roadrunner.travel
the way
WWW.ROADRUNNER.TRAVEL 3
OUR AUDIENCE
Our readers regularly take multi-day trips across North America’s highways
and byways, and also enjoy traveling internationally. They own multiple
motorcycles, each accessorized to their tastes, wear full protective gear, and
invest in the latest luggage and gadgets.
I love the magazine. It’s the only subscription I
maintain. It’s the only magazine geared specifically DEMOGRAPHICS
to actual riders, presented in a way that enhances
the riding experience.
— Fred Ruiz / Hebron, IL 55
Average HHI: Median Age 86% Male College:
$155,600 14% Female
88%
25% 50%
Plan to purchase a new Ride year-round
motorcycle
97% 97%
Wear full gear Prefer printed media
95% 87%
Recommend RoadRUNNER Save every issue
as a trip planning resource
Reader demographics have been compiled through a 2019 online
survey conducted by an independent market research service.
Motorcycles owned by HH on average:
2.3
14,000 miles per year
Annual amount spent on motorcycle gear & accessories: $4,981
WWW.ROADRUNNER.TRAVEL 4
Touring America’s Backroads
COLLECTOR’S ISSUE
PREMIUM ADVERTISING SPACE
FEATURE BENEFITS:
Each fall, RoadRUNNER publishes an annual touring guide
featuring the best places to ride, eat, and stay across North • Extended shelf life with this
America. exclusive travel keepsake
• Boosted Facebook post to
This high-quality special issue showcases a selection of our reach 117,000+ fans
all-time best motorcycle tours.
• Press release and eNewsletter
It is sold exclusively on newsstands at high-quality retailers to 37,495 recipients
and select major airports each with premium placement.
EXCLUSIVE OFFER
Limited Space Available
Print run: 60,000
RATES AND SPECIFICATIONS: DEADLINES:
rate bleed live/trim Space Reservation 6/22/2021
Spread $8,980 16.74” x 11.05” 16.5” x 10.81” Material Due 7/27/2021
Full Page $4,990 8.49” x 11.05” 8.25” x 10.81” On Sale Date 9/21/2021
Cover 2 & 3 $5,490 8.49” x 11.05” 8.25” x 10.81”
Cover 4 $5,990 8.49” x 11.05” 8.25” x 10.81” ARTWORK SUBMISSIONS:
Upload artwork to:
All important text and artwork should be at least 0.25 inches from trim. www.roadrunner.travel/artwork-submissions
CONTACT INFORMATION:
Mark Thomas | Advertising Director | (516) 672-3209 | mark@roadrunner.travel
WWW.ROADRUNNER.TRAVEL 5
HOLIDAY BUYERS GUIDE
A Special Advertorial Section
GUIDE Our annual Holiday Buyers Guide features an appealing mix of products and services
Holiday BUYER
S
that serves as a popular resource for gift ideas for our readers or their friends and family.
GEAR
T E C H m on the Ride
Stay War rm ing.com
O N IC S obilewa
LE C T R www.m
For a nominal fee of $800, we design an editorial-style quarter page featuring your product
E
R OW E
ice in
right cho
m Make the riding
PDM60 -electronics.co cold sea
son
we Mobile
www.ro 60.com gear with dual-
or service.
m e
add. Th
www.pd
®
ever want to allows Warming ated
you’d t x tha he
ory
any access mmable fuse bo the things that powered
Control gra t motorcyc
le
is the pro rry abou .com
PDM60 e” and wo at www.pdm60 . apparel
by
se the fus more s.com
you to “lo roa d. Learn e-e lectronic Fieldshe
er®.
the ow
matter on through ww
w.r
Experien
ce
t us
or contac instant he t
at
des
on the col r
th ou
rides wi
le
low-profi ating
e he
ultra-fin
structed
fibers con
ather-
with we .
garments
resistant and
ing.com
bilewarm
line at mo ROAD10.
Shop on th cod e
wi
save 10%
ER
REAM
SL IP ST ld Wing Shields
Hon da Go m
er.co
pstream w
th two ne is
www.sli have com
e out wi
e “S” ser
ies
! Wings! We comfortable. Th tection for
R E V ’IT 2 Jacket nda Gold
2018 Ho ke your Wing mo
re
e better
pro
seidon to giv wh ere it
Po om ed eld
vitsport.c
ma del design of the shi del designed
styles to
www.re uring mo at the top mo
a Sport-To th a full 6” wider d Touring protection
wi aparoun ter
m the the rider ies is a Wr r passenger bet fac tured
dback fro The “T ” ser /he ma nu
Using fee id round- counts. er and his top. Both c, they
rep th the rid a 6” wider oke acryli
most int , to give bo der bottom and light sm versions.
d riders wi clear or ” height
the-worl
s red esi gned with a 5” e aircraft quality d in +2” and +4
ha cit an
REV’IT! X out of Lu (21.25”)
don 2 GT a stock ht.
the Posei lighter, come in
be
Jacket to le, and
xib
more fle re
n mo
with eve w.
nd airflo
on-dema e
abl
A remov
EX
GORE-T ha s
lar
storm col for
ded
been ad t
gh-and- k-up is kep
those rou water pic
ments, ter shell, EFLEX™
tough mo -TEX ou ard-winning SE
a GORE aw ows, and
and with . Add in the at the knees, elb 99.99
um
to a minim (included MSRP: $8
2 armor a winner.
CE-level and everyone’s
),
shoulders
EL
NER.TRAV
OADRUN
WWW.R
QUARTER-PAGE UNIT: $800
76
SUBMISSION FORMAT:
DATES AND CLOSINGS:
• One photo in high resolution (300 dpi resolution or higher)
Issue: Nov/Dec ‘21 • Description of 65 words or less
• Headline, text, retail price, and website or phone number
Reservation Deadline: 9/7/2021 • Upload text and photo to: www.roadrunner.travel/artwork-submissions
Material Due: 9/14/2021
On Sale Date: 10/26/2021 ADDED VALUE:
• Facebook post (117k+ active fans )
No extensions possible due to additional production time. • eNewsletter (37,495 subscribers)
• Blog (45k sessions/mo)
CONTACT INFORMATION
Mark Thomas | Advertising Director | (516) 672-3209 | mark@roadrunner.travel
WWW.ROADRUNNER.TRAVEL 6
CUSTOM VIDEO PRODUCTION
These are the strategic priorities the Motorcycle Industry PROMOTIONS THROUGH ROADRUNNER:
Council has laid out for our industry:
• 3-5-minute video uploaded to RoadRUNNER’s YouTube Channel
INSPIRE, EXPLORE, ENGAGE, AND INTEGRATE • 30-second video optimized for social media
• Facebook page (117,000+ followers)
Our talented team of filmmakers will showcase your motorcycles • RoadRUNNER’s dedicated video email series (37,495)
and products in action. The organic feel of our on-screen
talents give you the perfect tool to engage and integrate the YOUR PROMOTION OUTLETS:
current, as well as the next, generation of riders.
You will receive the video file to upload to your own channels as well.
VALUE ADDED:
RATE:
You’ll receive an editorial feature in the magazine (232,567 readers). Format and size at
Starting at $14,500 publisher’s discretion (determined by geographical location and available space).
PORTFOLIO: click images to watch
CHATTANOOGA, TENNESSEE CLEMSON, SOUTH CAROLINA
CONTACT INFORMATION
Mark Thomas | Advertising Director | (516) 672-3209 | mark@roadrunner.travel
WWW.ROADRUNNER.TRAVEL 7
CUSTOM DIGITAL ADVERTISING
OPPORTUNITIES E-NEWSLETTER
Looking for a premium way to reach our
readership? Our team will work with you
on a unique marketing program that’s
customized to showcase your products
and services to our readers. 37,495 41.1% 12
enews open emails per
COVER SHEET subscribers rate year
Polybag your 2-page custom sheet
with the magazine
WHAT’S INSIDE
ONSERT Our readers have come to expect the following information:
Polybag your catalog or marketing
material with the magazine • Issue highlights • Featured destination
• Bucket list roads • Touring tips
INSERTS • Contest with great prizes • Rally radar
Include your marketing material
inside the magazine RATES
BLOW-INS • $1,500 per sponsorship
Insert your cards with the magazine • $1,250 per banner
• $1,000 per featured product
Our professional team will tailor your
needs to optimize ROI. Rates for SPECIFICATIONS
custom programs upon request.
Banner................................................. 550px wide by 104px high
File size................................................ Must be no larger than 1MB
(optimized for web)
File format.......................................... PNG, JPG, GIF
Featured product/destination.... 125 words; 1 photo or 1 logo
(includes Facebook promotion/integration)
NEW
CONTACT INFORMATION Want to reach our e-Newsletter subscribers with a dedicated message?
RoadRUNNER will email your message on your behalf. Limited opportunities
Mark Thomas | Advertising Director available. Each campaign will be sent twice. First campaign will be sent to the
(516) 672-3209 entire list; second attempt to recipients who didn’t open the first email.
Newsletter example
mark@roadrunner.travel $2,500 per campaign.
WWW.ROADRUNNER.TRAVEL 8
DIGITAL ADVERTISING
SOCIAL MEDIA WEBSITE
117,000+ 45K
sessions
per month
Maximize the impact of your
print campaign with banner ads
On www.RoadRUNNER.travel visitors
are able to research destinations,
print tankbag maps, download GPS
files, purchase back issues, and find
timeless travel ideas. With the purchase
of a banner, you’ll also have access to
real-time performance data (clicks and
impressions).
RATES
Website skyscraper and
• $1,000 / 3 months or 150,000 impressions leaderboard banner example
• $1,500 / 6 months or 300,000 impressions
• $2,500 / 1 year and unlimited impressions
BANNER POSITIONS
FACEBOOK - SPONSORED POSTS Skyscraper....................160px wide by 600px high
Leaderboard................728px wide by 90px high
Reach our Facebook fans with a sponsored post featuring File size..........................200KB max CONTACT INFORMATION
your company. Ideal to promote your products or File format....................PNG, JPG, GIF, BMP
services . Advertiser to supply at least one photo or Mark Thomas | Advertising Director
video, and text. (516) 672-3209
mark@roadrunner.travel
RATE: $400 per post
WWW.ROADRUNNER.TRAVEL 9
BIG CRUISER TIRE COM
PARISON TEST • FREE TANKBAG MAPS
MOTORCYC LE
INSIDE AUGUST ’20
RATES & DEADLINES
RoadRUNNER
AVEL
TOURING & TR
PRINT RATES
1X 3X 6X
Cover 2 $9,646 $8,910 $8,240
SHAMROCK TOUR : ETNA,
TAIL OF THE DRAGON
AY Cover 3 $9,131 $8,395 $7,725
& CHEROHALA SKYW
®
Oklahoma
Cover 4 $10,161 $9,425 $8,755
CALIFORNIA – OKLAH
COW BOY CO UN TRY
Spread $14,956 $13,596 $12,360
Discover California s
OMA – NORTH CAROL
HIDDEN Full $8,101 $7,365 $6,695
BACKROADS
2/3 $5,408 $4,913 $4,481
INA & TENNESSEE –
1/2 $4,051 $3,682 $3,348
1/3 $2,742 $2,493 $2,266
AFGHANISTAN
1/4 $2,057 $1,869 $1,700
AUGUST 2020
REVIEWS:
TPILEN 701 1/6 $1,496 $1,360 $1,236
HUSQVARNA SVAR
BMW F 900 R/XR
www.roadrunner.travel
1/9 $997 $906 $824
Business Reply Card—Pricing available upon request; all business reply cards must
accompany a minimum full-page advertisement.
ADVERTISING INQUIRIES
Inserts—Pricing available upon request.
Mark Thomas | Advertising Director Terms—All rates are NET. Payment is due 30 days from invoice date.
(516) 672-3209 Agency commissions must be added to our quoted rates.
mark@roadrunner.travel
DEADLINES Reservation
PRODUCTION CONTACT Materials Due On Sale
Deadline
Editorial Office Jan/Feb '21 11/3/2020 11/10/2020 12/29/2020
(336) 765-7780
office@roadrunner.travel Mar/Apr '21 1/12/2021 1/19/2021 3/2/2021
May/June '21 3/2/2021 3/9/2021 4/20/2021
PRESS RELEASES
Jul/Aug '21 4/30/2021 5/6/2021 6/22/2021
Send press releases about motorcycle Sept/Oct '21 7/6/2021 7/13/2021 8/24/2021
routes, events, or happenings to
pressrelease@roadrunner.travel
*Touring Issue 6/22/2021 7/27/2021 9/21/2021
Nov/Dec '21 9/7/2021 9/14/2021 10/26/2021
*Inquire about rates and details for our newsstand special, Touring America's Backroads. WWW.ROADRUNNER.TRAVEL 1025-PAGE MOTO
RoadRUNNER
RCYCLE DESTINA
TIO N GUIDE • FREE
ARTWORK SPECS
MAPS APRIL ’20
MOTORCYCLE
TOURING & TR
AVEL
SHAMROCK TOUR ®
AD DIMENSIONS
KENTUCK
: CLEMSON, SOUT
ADVENTURE TR Y NEW MEXICO
Sizes w x h Bleed Trim/Live AIL Land of the Ancie
nts
H CAROLINA – NEW
All important text and
C 2,3,4 8.49” x 11.05” 8.25” x 10.81” artwork should be at least
0.25 inches from trim.
Clemson
Spread 16.74” x 11.05” 16.50” x 10.81” SHAMROCK TO
UR®
MEXICO – KENT
No bleed or crop marks on
Full 8.49” x 11.05” 8.25” x 10.81” sizes smaller than full page.
UCKY – PENNSYLV
2/3 H 7.28” x 6.26”
2/3 V 4.76” x 9.45”
ANIA
1/2 H 7.28” x 4.59”
– GREECE – YUKO
1/3 H 7.28” x 3.07”
N
1/3 V 2.27” x 9.45”
APRIL 2020
REVIEWS:
2020 INDIAN
1/3 SQ 4.76" x 4.59" 2020 SUZUKI CHALLENGER
KATANA
1/4 3.50” x 4.59”
www.roadrunner.t
ravel
1/6 H 4.76” x 2.16”
1/6 V 2.27” x 4.59”
ADVERTISING INQUIRIES
1/9 V 2.27” x 2.97”
Mark Thomas | Advertising Director
PRODUCTION (516) 672-3209
mark@roadrunner.travel
• All files must be a minimum of 300 dpi, CMYK.
• Preferred file type: PDF PRODUCTION CONTACT
• Preferred PDF settings:
• For full page or spread with bleed, use PRESS settings with .125 Editorial Office
inches of bleed, no crops or registration. (336) 765-7780
• For all other sizes, use PRESS settings, no bleed, no crops or registration. office@roadrunner.travel
Production Charges: Ad creation rates are $80/hr. PRESS RELEASES
This rate is subject to change without notice, so contact the publisher for a quote.
Agency commissions will not be given on production charges. Send press releases about motorcycle
routes, events, or happenings to
ARTWORK SUBMISSIONS pressrelease@roadrunner.travel
www.roadrunner.travel/artwork-submissions
WWW.ROADRUNNER.TRAVEL 11You can also read
