Activities of our Market Management Team

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Activities of our Market Management
Team

We are at home around the world! To represent Berlin as a destination both nationally
and internationally, the Team Market Management regularly attends many trade fairs,
workshops and events worldwide. Here, you can find out when and where you can meet
us personally.

If you have any questions, comments or cooperation requests, please contact us at
salespromotion@visitBerlin.de. Or contact our market managers directly to find out more
about the individual participation opportunities.

Where to meet us

© visitBerlin, Foto: Ralf Ostendorf

ATM Dubai 2021

Media Roadshow Europe (July-October)

As part of a European campaign, visitBerlin is conducting a media roadshow in various
European capitals. On 15/16 September the most important media representatives of the
region will be invited to Madrid and on 28 September to London. Likewise, the Berlin
Highlights 2021/2022 will be presented in Zurich on 30 September. Other stops on the
roadshow until the end of the year are The Hague (3 October), Copenhagen, Paris and
Rome.

GNTB Workshop "Germania. Destinazione vacanze" (September)

The GNTB's "Germany as a vacation destination" presentation workshop in the northern
Italian cities of Milan and Padua on September 28 and 29 will feature discussions on
current Berlin topics and news. In addition to sharing new market insights, Carlo Carbone
(Market & Media Relations Manager for Latin America, France, Italy and Spain) will also
represent various Berlin partners.

     © Olga Rainka

PK Warschau 2021

Media and Trade Events Singapore (October)

As a pilot project between Germany and Singapore, the new so-called "Vaccinated Travel
Lane" will once again enable safe international travel in times of the pandemic.
visitBerlin will use this opening window as the only German destination for live events in
Singapore, where both media and the travel industry will be represented in cooperation
with the German Embassy. During face-to-face meetings, Ralf Ostendorf (Director Market
Management, Market & Media Relations Asia, North America, Australia Middle East) will
provide travel inspiration for the German capital.

PopUp Event Barcelona (October)

As part of the GNTB's German.Local.Culture. event series and as part of the
communication campaign#YoursTrulyGermany www.germany.travel, Carlo Carbone
(Market & Media Relations Manager for Latin America, France, Italy and Spain) will join
forces with the Jewish Museum Berlin/ANOHA and Cultur Incoming to present the family-
friendly face of Berlin.

Signature Travel Network Conference & Trade Show, USA (November)

Due to Covid-19, the important B2B conference for luxury tourism in the USA had to be
held virtually last year. In 2021, however, the Signature Conference will once again be
held live in Las Vegas! While about 1,500 Signature members, managers as well as
travel advisors attended the exclusive conference in previous years, an even higher
turnout is expected this year. The Director of visitBerlin Market Management, Ralf
Ostendorf, will participate in the Open Trade Show together with the GNTB as part of
One-on-One Meetings and with a Berlin presentation in the Destination Germany
Workshop.

Roadshow "MeetGermany" 2021 (November)

The GNTB's "MeetGermany" workshop will take place in Madrid and Barcelona on
November 10 and 11. In both cities there are many important representatives of the
Spanish travel industry such as tour operators and travel agencies. Carlo Carbone
(Market & Media Relations Manager for Latin America, France, Italy and Spain) will
present Berlin within the workshop days and inform the participants about the new
highlights in the city.

GNTB Workshop Brussels (November)

With the aim to present current Germany offers and product news to representatives of
the Belgian travel industry, the GNTB Brussels organizes a Germany Workshop on
November 17. Joyce Bernitt (Project Manager for Press and Fam Trips) is attending the
event on behalf of visitBerlin to present Berlin's latest offerings.

ILTM Cannes (December)

The International Luxury Travel Market (ILTM), a flagship luxury travel trade show, will
take place in Cannes from 6-9 December, with pre-set dates, training and networking.
1,850 luxury travel advisors are expected at the fair, in which the GNTB is participating.
Carlo Carbone (Market & Media Relations Manager for Latin America, France, Italy and
Spain) will present the themes for 2022 at the Germany stand for visitBerlin.

World Airline Dubai & Media Event GNTB (December)

Together with BER, visitBerlin takes part in the World Airline Dubai conference in order to
acquire new flight connections to Berlin, among other things. In addition, a media event
is realized in cooperation with GNTB Dubai to maintain and expand Berlin's visibility in
the Gulf region with current Berlin news and topics.

Previous activities

Arabian Travel Market (ATM) Dubai (May)

The largest B2B travel trade show in the Arab region took place hybrid this year, with an
on-site trade show in Dubai from May 14-19 and a virtual trade show from May 24-26.
visitBerlin was present at both formats: Ralf Ostendorf (Director Market Management and

Market & Media Relations Manager for the Arab region) and CEO Burkhard Kieker
presented the 2021 highlights, such as the opening of the Humboldt Forum. As the Gulf
Arab region is an important source market in medical tourism, Berlin was also presented
as a medical destination. An exclusive press conference was held on May 17, to which
numerous media representatives from the region were invited.

Mediaroadshow Europe: Event in Warsaw (June)

As part of the Media Roadshow Europe, visitBerlin's CEO Burkhard Kieker and Ralf
Ostendorf (Director of Market Management and Market & Media Relations Manager for
the Arab region) were on site in Warsaw on June 16 at a media event. In front of more
than 40 journalists they presented the current Highlihts for the year 2021 in Berlin. This
makes Berlin the first city to promote itself again in Poland.

Mediaroadshow Europe: Event in Vienna (Juli)

Another event of the Media Roadshow Europe was a press conference in Vienna on July 2
in cooperation with GNTB Vienna. Ten journalists were invited to the event at the Palais
Hansen Kempinski Vienna. Managing Director Burkhard Kieker, Sabine Wendt (Head of
Destination Management & Corporate Development) and Carlo Carbone (Market & Media
Relations Manager for Latin America, France, Italy and Spain) presented news from Berlin
for the Austrian press and travel industry.

Mediaroadshow Europe: Event in Brussels (July)

As part of the media roadshow, visitBerlin in cooperation with the GNTB invited 20
journalists* for an exclusive press lunch on July 8. In a former paper factory, Managing
Director Burkhard Kieker and Carlo Carbone (Market & Media Relations Manager for Latin
America, France, Italy and Spain) presented the Berlin highlights for the Belgian travel
and media industry.

GNTB Workshop Switzerland (September)

On September 1 2021, a Germany workshop for multipliers in Switzerland organized by
the German National Tourist Board (GNTB) took place in Zurich, where Ralf Ostendorf
(Director Market Management and Market & Media Relations Manager for the Arab
region) represented visitBerlin. Participants were invited to exchange ideas and
experiences during joint networking and individual presentation opportunities.

Press Workshop Netherlands (September)

On September 7, visitBerlin participated in a PR workshop organized by GNTB
Netherlands, to which Dutch media and influencers were invited. For visitBerlin, Catarina
Erceg (Market & Media Relations Manager UK/Ireland, Nordics, Eastern Europe, Russia,
Israel, Turkey) presented, among other things, new story ideas from Berlin.

Medical Business Breakfast GNTB Moscow (September)

Due to fewer participants, this year's GNTB Moscow medical workshop was cancelled.
Instead, an exclusive visitBerlin business breakfast was organized, to which the most
important agencies in the medical travel sector are invited. A representative of the
German Embassy had also reported on the current situation for applying for a medical
visa and answered the travel agencies' questions.

14th Arab-German Health Forum in Berlin (September)

The 14th Arab-German Health Forum, organized annually by Ghorfa Arab-German
Chamber of Commerce and Industry e.V., took place this year in Berlin. Representatives
from the health care industry, politics, and media had the opportunity to network in the
German-Arab environment. visitBerlin was represented on the panel "Healthcare
Transformation: Digitalization & Technology" and contributed an article to the

simultaneously published Healthcare Guide 2021 on the topic of telemedicine in the field
of medical tourism.

GNTB Roadshow Austria (September)

The roadshow in Austria will take place on September 21 and 22 in a
workshop/networking format in the cities of Vienna and Linz and will be hosted by
Catarina Erceg, Market Manager UK, Nordics, DACH.

Market Management digital

     © Gettyimages, Foto: filadendron

Online seminars and webinars

The past year has demanded a lot of flexibility from us. In order to stay in touch with our
partners around the world, many meetings were moved to a virtual space. Among other
things, this resulted in our first series of online seminars "about Berlin". In addition, we

were available via various digital events and got the world excited about Berlin online.

Online Seminar "about Berlin - News 2021" (February)

On February 9 and 10, 2021 the Market Management Team successfully conducted
several online seminars for the national and international travel industry. In 4 seminars,
about 140 participants followed up to date information about the Corona situation in
Berlin and the upcoming news 2021. Represented were among others the markets Asia,
Australia, Eastern Europe, Israel, Spain and the United Kingdom.

Meet Travel Media Europa Workshop (April)

At MTM Europe on April 20 2021, key players in the tourism industry, such as
destinations, attractions and the top hotel industry, met online with European travel
journalists in one-on-one workshops. Participants had 20 one-to-one 20-minute
networking appointments available to them throughout the day. Catarina Erceg (Market
& Media Relations Manager for the UK/Ireland, Nordics, Eastern Europe, Russia, Israel
and Turkey) and Carlo Carbone (Market & Media Relations Manager for Latin America,
France, Italy and Spain) experienced great interest in Berlin and its topics as well as
consistently positive exchanges with journalists during a total of 36 meetings. A total of
27 markets from Europe and overseas took part.

Virtual Germany Travel Mart (GTM) (April)

At the GTM from April 27-29 2021, the latest news and trends in German tourism were
presented to selected international journalists and hosted buyers. The workshop
provided a suitable platform to present visitBerlin's product range to an international
trade audience. Due to the closed workshop concept, only registered suppliers and pre-
selected hosted buyers met. In a total of 130 expert discussions and individual follow-
ups, classic Berlin topics and highlights were presented.

DZT goes online in Canada and USA (October)

Originally planned for Toronto, Minneapolis and Chicago, the GNTB's "Germany
Marketplace" contact exchange and "Travels Advisor Reception" will now take place in a
digital format after all: From October 6-7, Joyce Bernitt, Press and Fam Trips project
manager, will conduct one-on-one meetings with U.S. and Canadian tour operators. A
series of webinars will also follow at the end of October, introducing Berlin along with
other city destinations.

Virtual Travel Mart & Germany Specialist Program India (October)

In virtual meetings, visitBerlin will present the capital city to more than 100
representatives of the Indian travel industry over 4 days as part of the reconstruction of
the long-distance markets. The highlights for 2022 as well as the current novelties will be
in focus from October 18-21.

ITB Asia digital (October)

Due to the pandemic, the B2B travel trade show ITB Asia will again take place as a
virtual event only. From October 25-29, visitBerlin will participate in various digital
presentation formats together with BER.

German Travel Week 2021 Japan & South Korea (November)

From November 8-11, GNTB Tokyo will host the 20th German Travel Week as a virtual
roadshow. Michaela Kehrer (Project Manager & Medical Tourism Manager) will give a
foretaste of the Berlin Highlights 2022 in workshops with Japanese and Korean Trade Key
Accounts, as foreign travel is expected to be possible again by spring at the latest.

Online campaigns

Online campaigns are an essential part of the tasks of the Market Management team.
Through them, a high outreach can be achieved and potential guests from various
international markets become aware of Berlin. Berlin classics as well as current
highlights or theme-specific content are presented.

OTA campaigns Gulf region (December)

visitBerlin is launching two online campaigns in the Gulf Arab markets at the end of the
year: From November to January, bookable offers and a themed page with inspiration for
a trip to Berlin will be placed on dnatatravel.com. The campaign will be accompanied by
social media posts, an advertorial in World Traveller Magazine, a newsletter article and
much more. On one of the largest online price platforms in the GCC region, wego.com,
another campaign will go online in December, which will draw attention to Berlin with an
awareness campaign via various channels.

Previous online campaigns

Berlin Health Excellence campaign on dw.com (January/February)

The online campaign on the English, Arabic, Chinese and Russian pages of Deutsche
Welle's German news portal ran from December 21, 2020 to February 21, 2021, where
the new telemedicine offerings were advertised on the medical tourism website
www.berlin-health-excellence.de.

Wanderlust campaign China (until March)

With the trend towards nature-based and active forms of vacation, Berlin has positioned
itself in Germany with many sustainable offers. EuroPass' Europe-wide "Wanderlust"
advertising campaign was targeted at Chinese Free Independent Travelers. For 20
selected European destinations, including Berlin, the inspiring campaign ran from
September 1, 2020 - March 31, 2021 with lots of image and video content. Berlin was
selected as one of 35 cities for the "Creative Cities" category.

Online Travel Agency Booking campaign (June until August)

Together with the booking platforms Trivago and Omio, online campaigns were to
motivate travelers to take a city trip to Berlin and generate bookings. The campaign
content and ads were played out from mid-June to August 2021.

(International) press trips

Press representatives, journalists, bloggers and influencers regularly visit Berlin. We as
Berlin experts share our knowledge and support the planning and implementation of
press trips on a wide variety of topics.

Press trip Industrial culture (March)

A freelance journalist from Germany was in Berlin from March 3-5 2021 and researched
for an article on the topic of industrial culture in Berlin and buildings of the 1920s. With a
bike tour on the topic of industrial culture, a personal meeting with the spokesman of
visitBerlin Christian Tänzler, the press trip on the topic of industrial culture was
implemented for a print publication.

TVE Canal 2 Spain (May)

From May 11 to 12 2021, a press trip for a Spanish channel of public television took
place. The filming dealt with sustainable overnight stays at Hotel Berlin and included an
interview with the contact person from Stadtfarm, on Tempelhofer Feld.

Le Routard from France (June/July)

From June 28th to July 5th we welcomed a journalist from the French online travel guide
Le Routard in Berlin. The focus of this trip was Berlin's diverse neighborhoods and the

cultural highlights that can be discovered in each district of the city.

Podcast-Journey from Austria (July)

You can catch up on this trip in the podcast. Simon Schwarz traveled to Berlin from July
19 - 21. This press trip came about through a cooperation with GNTB Austria. In addition
to many of the current highlights that Berlin has to offer in 2021, you will get to know
Hendrik Frobel, the director of the Chamäleon Theater, in an interview.

Walking tour through Berlin (September)

In cooperation with Tourismus-Marketing Brandenburg, 5 journalists from German print
media will go on a walking tour through Berlin and Brandenburg at the end of
September. On foot, by water and by bike, they will travel through Berlin through the
Tegeler Fließ, the Wuhletal, the Gärten der Welt and the waterways of New Venice.

Our rail campaigns

© DZT Belgien

Rail campaign Belgium

Regional travel has gained in popularity in recent months not only for reasons of
sustainability, but also because of the limited travel options as a result of the corona
pandemic. In this context, the intra-European rail connections from Austria, Belgium, the
Czech Republic, Poland and Sweden make it possible to reach the destination Berlin
safely and flexibly. visitBerlin's rail campaigns take due account of this important travel
market. The personal freedoms and ecological benefits are designed to motivate tourists
to travel sustainably and considerately this summer.

Rail campaign Sweden (May - November)

The rail campaign for the Sweden market is a cooperation with (SJ), Vagabond Media and
GNTB Stockholm. Plans include print/board magazine, an online campaign, sweepstakes,
influencer trips, newsletters and promotion of out-of-home spaces at Stockholm and
Malmö stations.

Rail campaign Austria (April - December)

Due to a new night train connection, another campaign is taking place in cooperation
with the Austrian Federal Railways (ÖBB) and German Railways (DB). The campaign,
managed by GNTB Austria, includes content on the ÖBB landing page
www.oebb.at/deutschland and on www.germany.travel/sparschiene, as well as a banner
and social media campaign in 2-3 waves. Furthermore, City Light posters are to be
installed in Linz and Innsbruck, and ambient media campaigns are to be launched at the
high-reach subway hub in Vienna.

Rail campaign Belgium (June)

In mid-June, the digital out-of-home campaign managed by GNTB Belgium launched with
the hashtag "Germany, just around the corner." For two weeks, Berlin was promoted on
digital screens at 5 Belgian train stations (Brussels and Liège), accompanied by a social
media campaign.

Stay informed with our Newsletters

Berlin Trade News

The Berlin Trade News is sent out monthly in English and German. It provides the
national and international travel industry with up-to-date information from Berlin, as well
as information about upcoming events, hotel projects and attractions of our partners. If
you do not yet receive the newsletter and would like to receive updates from the city,
you can subscribe at the following link: https://about.visitberlin.de/berlin-trade-news.

Berlin Press News

Every month, visitBerlin's Berlin Press News provides interested members of the press
and media from international media with information in English. This keeps them up to
date with the latest news from our districts, such as new openings and highlights of the
month. Don't miss any more news and sign up for our Press News at the following link:
https://about.visitberlin.de/en/press-news.

Berlin Medical News

visitBerlin provides information about Berlin as a health location in the annual English-
language Berlin Medical News. News from Berlin's medical partners is included here, as
well as tourist tips. If you are interested, you can register here: https://www.berlin-health-
excellence.com/berlin-medical-news

Contact us, we are at your assistance for further
information

Social Media

© Getty Images, Foto: Rawpixel Ltd

Our social media channels at a glance

Instagram @visit_Berlin

Facebook fb.de/visitBerlin | fb.de/Berlin

Twiter @visitBerlin | @BerlinTourism | @visitBerlinNews

blog.visitBerlin.de

youtube.de/Berlin

visitBerlin.de | about.visitBerlin.de

Impressions of our users on Instagram:

#visit_Berlin

#secretspots_Berlin

#foodspots_Berlin

Ralf Ostendorf

Director Market Management
Market & Media Relations Manager Asia, North America, Australia, Middle East

ralf.ostendorf@visitBerlin.de
+49 30 26 47 48 921

Catarina Erceg

Market & Media Relations Manager UK/Ireland, Nordics, Eastern Europe, Russia, Israel,

Turkey

catarina.erceg@visitBerlin.de
+49 30 26 47 48 919

Carlo Carbone

Market & Media Relations Manager Latin America, France, Italy, Spain

carlo.carbone@visitBerlin.de
+49 30 26 47 48 961

Michaela Kehrer

Project Manager | Medical Tourism Manager

michaela.kehrer@visitBerlin.de
+49 30 26 47 48 411

Jennifer Fortdran

Office Manager

jennifer.Fortdran@visitBerlin.de
+49-30-26 47 48 932

Doreen Chung

Project Manager Market Management

doreen.chung@visitBerlin.de
+49-30-26 47 48 884

Jordana Goldmann

Project Manager Press and Fam Trips

Jordana.Goldmann@visitBerlin.de

+49 30 26 47 48 811

Joyce O. Bernitt

Project Manager Press and Fam Trips

joyce.bernitt@visitBerlin.de
+49 30 26 47 48 964

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