SPA+CLINIC - Media Kit 2020 - Naturally Good Expo
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Media Kit 2020
SPA+CLINIC
Australia’s leading B2B publication for the aesthetics, medi and wellness industry.
CONTENTS
2
4
5
7
Proven Audience
Quality Content
Print Packages
Digital Packages
SPA+CLINIC
aesthetics medi wellness
• •
Advertising: KYM COWPER
p: 02 8586 6184 m: 0410 570 467
e: kcowper@intermedia.com.au
Print Editorial: NADINE DILONG
p: 02 8586 6189 m: 0421 100 474
e: ndilong@intermedia.com.au
Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718
e: mmcalpin@intermedia.com.au
PROVEN AUDIENCE
QUARTERLY MAGAZINE MONTHLY WEBSITE2 ENEWSLETTER
READERSHIP1
10K+ 4.9K+
25.2K Unique Users Weekly Unique Users
SOCIAL3 SUMMIT4 TOTAL AUDIENCE:
9K 198 48.9K+
(50% GROWTH YOY)
OUR PREMIUM AUDIENCE HIGHLY RELEVANT
✓ S
PA+CLINIC is Australia’s leading B2B title for the aesthetics and wellness AUDIENCE INCLUDES
market communicating directly to industry professionals.
Spa Manager – InterContinental
✓ O
ur readers are specialised, highly educated decision-makers and trailblazers,
Spa Manager – Crown Spa
always looking out for the latest and greatest the industry has to offer.
Proprietor – Endota Spas
✓ O
ur audience is comprised of doctors, plastic surgeons, practice and spa
managers, cosmetic nurses, beauty and dermal therapists, skin and laser Proprietor – Miss Fox
specialists and day spa operators across Australia, New Zealand and Proprietor – All Saints Skin Clinic
Asia-Pacific. Proprietor – Melanie Grant
✓ O
ur focused, quality readership means advertisers will reach the right Proprietor – Dr Saras & Co
audience for their products and services, talking directly to industry
professionals with spending power. SPA+CLINIC’s established database is
indispensable for industry brands’ marketing needs. Over half our readers
are business owners
Print magazine and e-magazine. Each print copy of SPA+CLINIC is read by an average of 5.8 relevant professionals.
or managers5
1
2
Website monthly unique visitors, average between January and August 2019.
3
Total social following as at October 22, 2019
4
Beauty & Spa Insiders 2019 attendees.
5
Reader Survey 2019, October 1. 43% owners, 8.7% managers.
MEDIA KIT 2020 2
SPA+CLINIC
aesthetics medi wellness
• •
Advertising: KYM COWPER
p: 02 8586 6184 m: 0410 570 467
e: kcowper@intermedia.com.au
Print Editorial: NADINE DILONG
p: 02 8586 6189 m: 0421 100 474
e: ndilong@intermedia.com.au
Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718
e: mmcalpin@intermedia.com.au
QUALITY ENVIRONMENT, “Trade mags are an important
PROVEN AUDIENCE vehicle to send your
message to the therapist and
SPA+CLINIC is a Mercedes.”
✓ The leading source of information for aesthetics industry professionals. Clive Smith, Payot
✓ Trusted for over 20 years.
✓ P
resent everywhere your target audience consumes their content – across print, digital,
social and live events.
✓ Impeccable reputation for quality editorial, analysis and insight from Australia’s leading
journalists, photographers and designers.
✓ P
art of BHA Media, Australia’s leading B2B media group including a trio of distinct, yet
influential, mastheads (SPA+CLINIC, InStyle, Professional Beauty), which constitute the
leading business media titles across beauty, hair, and aesthetics.
✓ First-to-market with breaking news, industry trends and insightful features.
✓ SPA+CLINIC communicates directly to industry professionals and decision-makers.
✓ Provides cutting-edge thought leadership on the trends and tools shaping the industry.
DON’T JUST TAKE OUR WORD FOR IT
Dr Jayson Oates, FRACS of Academy Sarah Hudson, Founder/Aesthetic Dr Kate Jameson, Founder/Aesthetic
Face & Body Practitioner of Skin By Sarah Hudson Medical Practitioner of Youth Lab
"Even after 20 years in the industry there "I love receiving the SPA+CLINIC newsletter "I always look forward to the arrival of the
is always so much going on. I really enjoy every week. I feel very informed about latest SPA+CLINIC Magazine. It is my go-to
reading SPA+CLINIC magazine. It keeps me business education and industry updates, for industry news and revelations, sound
up to date and has plenty of information and look forward to hearing the latest business advice from industry leaders as
about how to best run your business as well developments. As a business owner, well as an honest take on what is trending
as new technology and treatments. Now that we have opened business tips and education can be easily implemented in in both the beauty and aesthetics space. The magazine (and
our new day spa it has become even more important to us." developing business growth." online platform) never disappoints."
MEDIA KIT 2020 3
SPA+CLINIC
aesthetics medi wellness
• •
Advertising: KYM COWPER
p: 02 8586 6184 m: 0410 570 467
e: kcowper@intermedia.com.au
Print Editorial: NADINE DILONG
p: 02 8586 6189 m: 0421 100 474
e: ndilong@intermedia.com.au
Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718
e: mmcalpin@intermedia.com.au
QUALITY CONTENT,
MULTI-CHANNEL REACH
If it’s happening in the industry, it’s happening in SPA+CLINIC. With comprehensive
WEBSITE
news across our platforms and over 93 expansive features in print and over 335 online
articles each year, we bring spa and clinic owners, operators, clinicians and therapists
the timely news and expert analysis they need to run their businesses effectively,
across print, digital, social and experiential.
From cosmeceutical skincare, injectables, latest devices, surgical and non-surgical,
to wellness, high-end spas, and business advice, our features make
compulsory reading for our proven, highly-engaged audience of thought
leaders and decision-makers.
In addition to the must-read quarterly print issue, compelling new content
publishes online every weekday and is optimised across devices, while our
audience connect and share our content across our owned social channels.
NEWSLETTER
Meanwhile our weekly e-mail newsletter completes the mix, driving
significant traffic to our sponsors, advertisers and website.
But we’re more than just a superbly well-respected title, we also host a key 9:41 AM 100%
annual conference, BEAUTY & SPA Insiders and are significantly expanding
our investment, geographical reach and subject matter.
Reach the right audience at the right time in the right environment – PRINT & DIGITAL MAGAZINE
discover our flexible, competitively-priced packages.
SOCIAL MEDIA CONFERENCE
ADVERTISE WITH IMPACT
42% 65%
34% want to focus more on skincare
of readers are business owners are very likely to stock or implement 72% over the next 12 months
11% a product/service/technology find features about new
20%
are business managers featured in SPA+CLINIC products or services
on aesthetic devices
Which means over half of our 61% most useful
readers are decision makers might consider it 36% Source: Reader Survey
on wellness treatments 2019, October 1.
MEDIA KIT 2020 4
SPA+CLINIC
aesthetics medi wellness
• •
Advertising: KYM COWPER
p: 02 8586 6184 m: 0410 570 467
e: kcowper@intermedia.com.au
Print Editorial: NADINE DILONG
p: 02 8586 6189 m: 0421 100 474
e: ndilong@intermedia.com.au
Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718
e: mmcalpin@intermedia.com.au
PRINT PACKAGES
OWN A FRONT COVER
Just four available per year.
Each front cover also secures a double-page spread.
Once you own a cover, you have first right of renewal each year.
SPA+CLINIC
Volume 75 2018 aesthetics • medi • wellness
Christmas
STAFF AND CLIENT
GIFT GUIDE
PREMIUM
WORLD’S MOST
BRANDED CONTENT
Expensive
Treatments
Scalp
Icons of Industry
Facials
EXPLAINED
To celebrate the best in the aesthetics
Youth BRANDED
Lab industry, SPA+CLINIC introduced ‘Icons of
CONTENT
DR KATE SETTING
NEW STANDARDS
Industry’ in 2017 giving brands a chance
to showcase an outstanding KOL or brand DPS
partner on a double-page spread dedicated $6,800
to that person.
ex GST
The profile-style piece includes an interview,
written by Editor Nadine Dilong, brand
portfolio information as well as contact details
and a logo. Each Icon receives the silver
SPA+CLINIC Icons of Industry dinkus, free to
use on the sponsoring brand’s assets and
collateral for the duration of one year.
FRONT COVER Besides print and digital magazine inclusion, “For the past 10 years that I have
& DPS the Icons of Industry feature gets syndicated been advertising with SPA & CLINIC
online where it is permanently archived on Magazine I have had consistently
$8,000 our homepage. Each Icon is furthermore positive experiences with promoting
ex GST featured in our weekly newsletter for the my brand to my target audience.”
minimum duration of three months. Leanne Spring, Spring Spa Wear
MEDIA KIT 2020 5
SPA+CLINIC
aesthetics medi wellness
• •
Advertising: KYM COWPER
p: 02 8586 6184 m: 0410 570 467
e: kcowper@intermedia.com.au
Print Editorial: NADINE DILONG
p: 02 8586 6189 m: 0421 100 474
e: ndilong@intermedia.com.au
Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718
e: mmcalpin@intermedia.com.au
RATES & SPECS
PRINT OPPORTUNITIES ADVERTISEMENT SIZES MATERIAL SPECIFICATIONS
A4 magazine trim size: PDF - Adobe Portable Document Format – Please
Key Positions Casual
297mm (d) x 210mm (w) prepare all PDFs as specified by the 3DAP guideline.
Front Cover Package: Includes double page display ad or Visit www.3dap.com.au for instructions.
$8,000
advertorial ALL ADS BLEED
(add 5mm bleed to all sides) Other formats - InDesign, PhotoShop and Illustrator
Inside Front Cover DPS $6,500
are accepted as long as all fonts are included and
Branded Content DPS: Icons of Industry: $6,800 DPS full bleed 297 x 420 all images are in CMYK mode. Illustrator files must
Full page bleed 297 x 210 have all images embedded and all fonts converted
Outside Back Cover $3,900
2/3 page vertical 297 x 134 to outlines. We do not accept ads in QuarkXPress,
Inside Back Cover $3,700 1/2 page vertical 297 x 102 Word, PowerPoint, Publisher or any Microsoft software.
1/3 page vertical 297 x 70 Maximum Ink weight to be no more than 300%
Double Page Spread $5,900
1/2 page horizontal 152 x 210
Full A4 Page $3,000 1/3 page horizontal 107 x 210 Images - Minimum of 300dpi at 100% scaling.
Two-thirds Page $2,200 Line Art images minimum of 1200dpi at 100% scaling.
Text MUST BE a minimum of 8mm All Images must be in CMYK mode and should not
Half Page $1,800 from edge of page. All marks to be be compressed. Maximum Ink weight to be no more
offset by a minimum of 5mm than 300%.
One-third Page $1,100
Discounts are available for multiple bookings. All rates quoted are exclusive of GST.
Proofs - A colour proof should be supplied with all ads.
Branded Content and Bespoke Packages available, contact us to discuss your needs. No responsibility will be accepted for reproduction of
Art costs at standard display art production rates plus photography etc to quote. Single A4 page the advertisement unless a colour printout is sent with
Double page spread
DISPLAY ART: Email all material High Resolution PDFs to 297d x 210w
297d x 420w the file as a frame of reference for the printer and all
+ 5 mm bleed
magazine.material@intermedia.com.au marked for SPA+CLINIC. + 5 mm bleed all sides
all sides files saved as specified above.
Loose inserts - Must not exceed the trimmed
DEADLINES & ADDITIONAL DISTRIBUTION
dimensions of the magazine (A4). If they do, they
CALENDAR 2020 1/3 V will be folded and a charge levied.
1/2 V 297d
2/3 V x 70w
297d x
Volume 80: February 2020 Volume 82: August 2020 297d x134w
102w +5
Advertising Booking Deadline: Advertising Booking Deadline: + 5 mm
+ 5 mm mm Artwork is accepted on CD, DVD, USB Flash Drive
bleed all bleed
January 13, 2020 July 14, 2020 sides
bleed all
sides all or by email (up to 10mb). We also accept Quickcut
Creative Deadline: January 20, 2020 Creative Deadline: July 21, 2020 sides
files. For further information please contact
Copies available: Mid-February 2020 Copies available: Mid-August 2020
The Intermedia Group or go to the Quickcut
Beauty Melbourne, Cosmetex, Wellness Beauty Expo Australia, ASCD, ACAM Laser
Tourism Summit & Cosmetic Medicine Conference website www.quickcut.com.au
Volume 81: May 2020 Volume 83: November 2020 Email: Accepted up to 10MB only.
Advertising Booking Deadline: Advertising Booking Deadline: magazine.material@intermedia.com.au
April 14, 2020 October 13, 2020 1/2 H
152d x 210w
Creative Deadline: April 21, 2020 Creative Deadline: October 20, 2020 + 5 mm bleed
1/3 H
Copies available: Mid-May 2020 Copies available: Mid-November 2020 all sides
107d x 210w
+ 5 mm bleed
Post: 41 Bridge Road, Glebe NSW 2037
BEAUTY & SPA Insiders, Non-Surgical Cosmoprof Asia
Symposium
MEDIA KIT 2020 6
SPA+CLINIC
aesthetics medi wellness
• •
Advertising: KYM COWPER
p: 02 8586 6184 m: 0410 570 467
e: kcowper@intermedia.com.au
Print Editorial: NADINE DILONG
p: 02 8586 6189 m: 0421 100 474
e: ndilong@intermedia.com.au
Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718
e: mmcalpin@intermedia.com.au
DIGITAL PACKAGES
Billboard
DIGITAL OPPORTUNITIES
spaandclinic.
970 x 250px
Key Positions Description Rate
com.au
1. COMPLETE SITE 100% ad takeover, 25% share of voice, to run for 2 x weeks.
$2,500
TAKEOVER All ad units – Billboard, Parallax, including sponsored content
Electronic Direct Mail with 100% share of voice sent to our whole database.
2. SOLUS EDM $1,750
Designed in-house.
3. NEWSLETTER
Leaderboard and Mrec takeover of weekly e-newsletter to editorial subscribers $950 Leaderboard
TAKEOVER 728 x 90px
4. SPONSORED Promoted in newsletter & on the home page for 2 x week period, permanently
$950
CONTENT archived on spaandclinic.com.au, Mrec and leaderboard included
Sponsored content MRec
5. TRENDING Promote and highlight your new product launches, homepage image, 300 x 250px
$450
PRODUCT newsletter promotion
6. EVENT CAROUSEL
Promote your event, Summit, conference, roadshow on our home page $500
CALENDAR MRec
Sponsored content
300 x 250px
7. VIDEO Permanently archived on spaandclinic.com.au TV and featured in our
$450
PROMOTION weekly newsletter
Parallax
All rates quoted are exclusive of GST. scrolling background image
1440 x 1440px
DIGITAL SPECS
Ads All html should be table-based, with material@intermedia.com.au, a
Parallax: 1440x1440px no tags, no floating or absolute minimum of 3 business days’ prior to
Billboard: 970x250px positioning send date. A test will be sent for your
Half page: 300x600px All styling should be inline, with no approval, please be on standby.
Medium Rectangle: 300x250px external style sheets, classes or styles at Sponsored content
Leaderboard: 728x90px the top of the html Trending & Sponsored content
Maximum file size: 50kb No background images Copy supplied as a word doc
File formats: jpg, gif or swf No bookmark or anchor tags - Catchy headline up to 5 words
eNewsletter placements: jpg or gif No social media links - Summary text up to 30 words
(please note some email clients will Avoid having a heavily image based eDM - Main body text up to 300 words
display only the first frame of an – try to keep majority of text within the - Your company contact details
animated gif) HTML as opposed to within graphics Sponsored content: also supply Mrec and
Additional text-only version is advised Leaderboard ads
eDM Please specify a subject line when Feature image: 200x200px, max 50kb,
HTML file: Max of 20kbs sending through your material, of jpg or gif
Images: Recommended total less than maximum 80 characters length 1-2 images for article body (max of 600px
100kb. max of 200kb accepted (including spaces). Less than 50 wide, max 50kb) and company logo as
Maximum of 600px (w) to fit into characters is recommended. jpg or gif attachments
our template Please send HTML file to:
MEDIA KIT 2020 7
SPA+CLINIC
aesthetics medi wellness
• •
Advertising: KYM COWPER
p: 02 8586 6184 m: 0410 570 467
e: kcowper@intermedia.com.au
Print Editorial: NADINE DILONG
p: 02 8586 6189 m: 0421 100 474
e: ndilong@intermedia.com.au
Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718
e: mmcalpin@intermedia.com.au
SOCIAL MEDIA
OPTIMISE, EXTEND AND RETARGET
Partner with SPA+CLINIC to optimise and extend your campaign reach, guarantee additional
distribution to audiences and pursue leads through the funnel by retargeting. Talk to us about
tailoring flexible, bespoke packages at competitive rates.
Single Multiple Video
Channel
image images (max. 4) (max. 60 secs)
10,000 audience reach — single channel * $150 $400 $700
20,000 audience reach — double channel ** $300 $600 $800
25,000 audience reach — single channel $400 $700 $1,000
50,000 audience reach — double channel $800 $1,600 $2,000
All rates quoted are exclusive of GST.
* Single channel = Facebook OR Instagram
** Double channel = Facebook AND Instagram: $450 to our audience, recommend boosting with additional
investment POA according to audience size and behaviour you are trying to target.
Minimum exposure is seven days but can be extended.
CONTACT KYM COWPER TODAY. CALL 0410 570 467
WWW.PROFESSIONALBEAUTY.COM.AU
The Magazine for the Hairdressing Professional
aesthetics • medi • wellness
SEP•OCT 2019 INFORMATION. INNOVATION. INSPIRATION.
Volume 78 2019
May/June 2019
ARCH
MENTALLY ANGELS ABOUT BHA MEDIA
READY The rise of lash
THE VOICE OF A HERO
and brow queens
BHA MEDIA is responsible for publishing Australia’s leading business
HAIR CLEAN media titles across the Beauty, Hair and Aesthetics industry. Each
WALK BEAUTY
WELLNESS APPS TO
Reduce 2019 MBFWA WRAP
What you
need to know masthead delivers premium business information to qualified
Stress audiences across a multichannel platform comprised of a print
Better INSTANT magazine, digital magazine, email newsletter, industry website and
Mwah!
THE LATEST IN
Bespoke
WHY CUSTOMISATION IS KING WONDERLAND A COLLECTIVE OF COLOUR
APPEAL
Tanning Trends social media channels.
Lip Services
SOFTWARE
Special
WHICH ONE IS RIGHT
FOR YOUR BUSINESS?
NEXT GENERATION OF
PROFESSIONAL SKINCARE
UNDEFINABLE
OUT OF THE BOX MEN’S GROOMING
MEDIA KIT 2020 8
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