Media Kit - business.kijiji.ca - Kijiji for Business
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Media Kit
Updated March 2021 Kijiji Canada Inc. | All Rights Reserved
business.kijiji.ca 1
Table of
Contents
Where Canadians
Go to Buy & Sell Industry Highlights
5 Canada’s Marketplace 25 Automotive
6 Kijiji is for All 27 Finance & Insurance
7 Buyer Path 28 Electronics
8 Seller Path 29 Furniture
9 Types of Visitors 30 Shopper Trends Calendar
10 Kijiji is for Life
Our Products
Kijiji Autos
32 Product Glossary
12 Kijiji Autos Overview 33 Ad Placements
13 A Dual Marketplace 37 Product Spotlights
14 Canada’s Automotive Marketplace 42 Autos Products
15 Kijiji Autos Demographics 47 Programmatic Options
48 Product Requirements
Kijiji Categories 49 Ad Specs
17 How Categories Work
18 Kijiji Categories
19 Audience Targeting
20 Category Insights
business.kijiji.ca 2
You might think of us
as that site for
second-hand goods
and you’d be right
— kind of.
THAT’S JUST WHERE
OUR STORY AND YOUR
OPPORTUNITY BEGIN
business.kijiji.ca 3
Where
Canadians
Go to
Buy & Sell
business.kijiji.ca 4
Where Canadians Go to Buy & Sell
Canada’s marketplace
Millions of English and French speaking Canadians visit Kijiji and Kijiji Autos each month to search and
browse through our vibrant marketplaces to buy and sell. They come back knowing that Kijiji and Kijiji Autos
are the destinations to discover products and make money, earning us the title: Canada’s most visited online
classifieds site.
14 M 404 M 92 M
unique visitors* monthly page views* monthly visits*
Motivated shoppers
Our visitor behaviour makes it clear that Kijiji is the place they come to buy and sell.
29 10.6 M 51
Pages viewed Message and email replies Average mins per visitor*
per visitor* per month‡
Shopping across screens
Though trends show that mobile web and app use is on the rise, there continues to be a strong
reason to engage shoppers on desktop.
Desktop Mobile Web App
Unique Visitors: 5.1 M* Unique Visitors: 7.5 M* Monthly Active Users: 5.0 M*
Visits: 32.2 M* Visits: 62.1 M* Monthly Mins Per User: 83 mins*
Monthly Mins Per User: 28 mins* Monthly Mins Per User: 23 mins*
business.kijiji.ca *Source: comScore Media Metrix, Media Trend Report, July–Dec 2021
‡
S ource: Kijiji Internal Insight, July–Dec 2021
5
Where Canadians Go to Buy & Sell
Kijiji is for All
Our marketplace draws every type of Canadian
Gender* Language*
51% — Male 71% — English & Other
49% — Female 29% — French
Age* Household Size†
10% — 12 to 24 11% — One
22% — 25 to 34 28% — Two
21% — 35 to 44 21% — Three
20% — 45 to 54 23% — Four
26% — 55+ 18% — Five
Household Income† Geography (unique monthly visitors)*
10% — $25K to $39K
17% — $40K to $59K
14 M 6.3 M 3.6 M
Total Ontario Quebec
11% — $60K to $74K
20% — $75K to $99K 2.6 M 778 K 716 K
Prairies Atlantic B.C.
35% — $100K+
Did you know?
Second-Hand Economy Insight
82% of Canadians transacted in the second-hand economy (buying,
selling, trading or renting second-hand items) in 2018. And Kijiji was
the dominant commercial channel for their participation, with more
activity on our marketplace than all other online platforms combined.‡
business.kijiji.ca *Source: comScore Media Metrix, Demographic Report Jul–Dec 2020
†Source: comScore Media Metrix, Demographic Report for Desktop Jan–Dec 2020
6
‡Source: Kijiji Second-Hand Economy Index, 2020
Where Canadians Go to Buy & Sell
Kijiji Buyer Path
5 steps to finding that something
Shoppers can start their search on kijiji.ca| couch|
1 or
Kijiji in many different ways
Direct Search Engine
They have options to find what or
2
they are looking for, based on how
Keyword Browse by
they like to shop Search Category
3 Product listings are displayed to
them on Search Result Pages based on
keyword searches or category interest
Search Results Page (SRP)
They can click through to View Item
4
Pages for product information and
seller contact details
View Item Page (VIP)
The favourites feature allows them to
5
keep an eye on ads that interest them
Added to My
Favourites
business.kijiji.ca 7
Where Canadians Go to Buy & Sell
Kijiji Seller Path
5 steps to selling that something
Sellers and businesses start on Kijiji
1
with the simple click of a button Post Ad
They write an ad title and select
2 modern couch|
a product category
$899
They add details about their product
3
and location / contact information
Hi, is the couch still available?
Shoppers can connect with them
4
through their preferred method Yes, it is! When are you free?
of contact
Shoppers and sellers can also connect
5
directly on the Kijiji site through the
My Messages feature My Messages
business.kijiji.ca 8
Where Canadians Go to Buy & Sell
We categorize our visitors into
four different profiles:
Browsers Searchers Intenders Sellers
Visitors who want to see Keyword searches indicate Intenders are actively Unique to our platform,
what sellers are offering, that a shopper has a specific replying to sellers and are shoppers can also be
categories guide them product they’re looking for eager to make a purchase selling at the same time
Top ten reasons why visitors come to Kijiji
Find a great deal 94%
Search for an item that I want 93%
Check prices of items I am interested in 91%
Sell a bunch of items I need to get rid of 87%
Sell an item 87%
Compare items and decide which one to buy 85%
7 out of 10 Find out the value of an item I want to sell 85%
reasons to visit Kijiji are
motivated by buying Find something unique 71%
instead of selling
Learn which type of item fits my needs 62%
Find new items for my collection 60%
Source: eBay Classifieds Group, Market Effectiveness Tracker, Q2 Results 2019.
business.kijiji.ca 9
Where Canadians Go to Buy & Sell
Kijiji is for life
Let’s take a look at some common “Kijiji” moments
An average Kijiji visitor uses the platform for casual and
seasonal shopping, major life moments and because of
their connection to the second-hand economy.
Everyday & seasonal shopping
Electronics Auto Parts Baby Stuff
With new devices released As the snowfall and ice make They go to Kijiji to participate
every year, they visit Kijiji to sell the roads slippery, they use Kijiji in the second-hand economy
their current device and look for to buy their next set of wheels to sell cribs, carriers and
something new. and tires for the winter. strollers to new parents.
Major life decisions
Moving In/Out Finding a Car Finding a Home
They’ll use Kijiji to find Whether it’s a new job or it’s When they find a new home,
movers, hunt for vintage to treat themselves, they use they use Kijiji to buy household
decor and buy new and Kijiji to buy and sell their car items (eg. appliances, furniture,
second hand furniture. on Canada's #1 online auto etc) or sell anything that they
shopping website.* no longer need.
business.kijiji.ca *Source: comScore Media Metrix, Media Trend Report Jan–Dec 2019 10REACHING
CANADA’S
LARGE AND
ENGAGED
AUTOMOTIVE
AUDIENCE
business.kijiji.ca 11Kijiji Autos
CONNECTING AUTOMOTIVE
BUYERS AND SELLERS
As we continue to set the standard in the digital automotive landscape, we
developed Kijiji Autos – a dedicated platform that was designed to make
car shopping easier for everyone.
The new website and mobile app was created to help Canadians shop for
new or used cars and trucks. It is packed with features to create a seamless
research experience, to educate shoppers on dealerships’ market price
comparison and car history.
business.kijiji.ca 12Kijiji Autos
A DUAL MARKETPLACE WITH
SHARED CONSUMER INSIGHTS
The power of our two platforms is what makes Kijiji Autos a prime
destination for reaching car shoppers in the Canadian market.
Unlike traditional vehicle marketplaces, we understand what else our users are shopping for –
from furniture, to rental properties, services and jobs. We can start to build a better consumer
profile and can work with you to target high quality impressions across your campaigns.
How we target by
consumer life stage
Families Newcomers Students Tradespeople
Target users searching for Target users searching Target users searching for Target users searching
baby items, nannies and from international IP summer jobs, roommates for tools, work boots
3-bedroom homes (likely addresses and reading and textbooks (likely a and posting jobs in the
to have a growing family) specialized content on student) with compact skilled trades category
with SUV’s or other the Kijiji Central Blog vehicles. (likely a business owner
family-friendly vehicles. (likely a newcomer) with / operator in the Trades
insurance products. industry) with Trucks.
business.kijiji.ca 13Kijiji Autos
CANADA’S AUTOMOTIVE
MARKETPLACE
Millions of English and French speaking Canadians visit Kijiji Cars & Vehicles and Kijiji Autos each month
to buy and sell their cars & trucks. They come back knowing that Kijiji and Kijiji Autos are the destinations
to research new cars, compare makes and models, and make money selling their old vehicle. This has
earned us the title: Canada’s most visited online classifieds site.
4.2 M
unique visitors*
127 M
monthly page views*
28.5 M
monthly visits*
Motivated shoppers
Our visitor behaviour makes it clear that Kijiji Autos is the place they come to buy and sell.
32 29 1.8 M
Average page Average mins Monthly engagements*
views per visitor* per visitor*
High-quality vehicles are parked on Kijiji Autos
†
Trust and quality are Kijiji Autos’ key perceived strengths by consumers. Kijiji Autos is known for
having high quality vehicles, which is not surprising given the average car prices on our platform:
$203,194 Exotic‡
$37,271 Luxury‡
$51,713
Total average listing price $46,584 Pickup Truck‡
for models 2016 and newer.
These account for 63% of $36,602 Mass Market Domestic‡
our inventory.
$25,359 Mass Market Import‡
business.kijiji.ca *S ource: comScore Media Metrix, Media Trend Report Jul–Dec 2020
†
Environics Research Survey, July 2019
14
‡
Source: Kijiji Autos Internal Data, Jan–Dec 2020Kijiji Autos
Demographics of Autos Users
Where Canadians go to buy & sell cars and trucks
Gender* Language*
67% — Male 66% — English & Other
33% — Female 34% — French
Age* Household Size†
9% — 12 to 24 10% — One
20% — 25 to 34 29% — Two
19% — 35 to 44 21% — Three
19% — 45 to 54 23% — Four
32% — 55+ 17% — Five
Household Income† Geography (unique monthly visitors)*
12% — $25K to $39K
21% — $40K to $59K
4.1 M 1.4 M 3.1 M
Total Ontario Quebec
14% — $60K to $74K
17% — $75K to $99K 840 K 305 K 288 K
Prairies Atlantic B.C.
28% — $100K+
Did you know?
Autos Industry Insight
Consumers aged 55+ are 3 times more likely to buy
a vehicle just because they want to (versus need to)
compared to millennials.‡
business.kijiji.ca *Source: comScore Media Metrix, Demographic Report, Jul–Dec 2020
†
Source: comScore Media Metrix, Demographic Report for Desktop, Jul–Dec 2020
15
‡
Source: Kijiji Autos Internal 2019Kijiji
Categories
business.kijiji.ca 16Kijiji Categories
How Categories Work
Let’s browse for a couch together!
Kijiji consists of 8 main categories (Level 1):
• Buy & Sell • Services
L1
• Cars & Vehicles • Pets
• Real Estate • Vacation Rentals
Buy & Sell • Jobs • Community
Each L1 category contains sub-categories (Level 2)
with more specific criteria.
Province/
L2 Level 2 Category Example:
City/
• Baby Items • Furniture Sub-City
Furniture • Bikes • Tools
Once a user has chosen their
• Electronics • Home Outdoor location, search results within
their predefined province or
city are shown.
Popular L2 categories are further organized by
their own sub-categories (Level 3).
L3
Level 3 Category Example:
Couches & • Chairs & Recliners • Couches & Futons
Futons • Dining Tables & Sets • Beds & Mattresses
We found our couch!
Go team!
business.kijiji.ca 17Kijiji Categories
We organize listings into eight categories to offer
Canadians a simple buy and sell experience that
inspires discovery and new connections.
Buy & Sell Cars & Vehicles
Real Estate Jobs
Services Vacation Rentals
Pets Community
business.kijiji.ca 18Kijiji Categories
Find Your Audience on Kijiji
Reach our audience of 14 M monthly unique visitors with any of the following targeting options*:
Location Category
Target by province and city to reach Categories make it easy to target
the perfect audience. audiences based on the products
or services that interest them.
Demographic Behaviour
From age to household income, Connect with shoppers by their
reach audiences based on specific behavioural habits such as if they
demographic criteria. intend to make a purchase soon.
Keyword Custom
Reach audiences based on the Custom targeting options can be
keywords they use to discover created to connect brands with the
products and services. exact audience you seek.
business.kijiji.ca *Source: comScore Media Metrix, Jul–Dec 2020 19Kijiji Categories
Buy & Sell
Monthly UVs: 4.5 M*
Monthly Searches: 256 M†
Avg. Minutes per User: 15 mins*
Total Page Views: 88 M*
Top Search Terms† Popular Sub-Categories†
• Phone • Desk • Furniture • Sporting Goods & Exercise
• Couch • Guitar • Home - Outdoor • Tools
• Snowblower • Fridge & Garden • Musical Instruments
• Dresser • Phones • Bikes
• Sofa
Cars & Vehicles
Monthly UVs: 3.2 M*
Total Page Views: 109 M†
Avg. Minutes per User: 28 mins*
Top Search Terms† Popular Sub-Categories†
• Truck • Winter Tires • Cars & Trucks • RVs, Campers & Trailers
• Tractor • SUV • Vehicle Parts, Tires & • Heavy Equipment
• 4x4 • Snowmobile Accessories • Boats & Watercraft
• ATV • Diesel • ATVs & Snowmobiles • Classic Cars
• Motorcyles
business.kijiji.ca *Source: comScore Media Metrix, Key Measures, Jul–Dec 2020
†
Source: Kijiji Internal Data, Jul–Dec 2020
20Kijiji Categories
Real Estate
Monthly UVs: 2.5 M*
Monthly Searches: 62.4 M†
Avg. Minutes per User: 12 mins*
Total Page Views: 32 M*
Top Search Terms† Popular Sub-Categories†
• Apartment • Room • Long Term Rentals • Commercial and Office Space
• House • Condo • Room Rentals for rent
• Rent • Downtown & Roomates • Short Term Rentals
• Basement • 2 Bedroom • House for Sale • Condos for Sale
• Land for Sale
Jobs
Monthly UVs: 373 K*
Monthly Searches: 7.9 M†
Avg. Minutes per User: 13 mins*
Total Page Views: 6.6 M*
Top Search Terms† Popular Sub-Categories†
• Part Time • Truck Driver • Drivers & Security • Healthcare
• Driver • General Labour • Construction & Trades • Cleaning & Housekeeping
• Owner Operator • Painter • Bar, Food & Hospitality • Part Time & Students
• Server • Cook • General Labour
business.kijiji.ca *Source: comScore Media Metrix, Key Measures, Jul–Dec 2020
†
Source: Kijiji Internal Data, July–Dec 2020
21Kijiji Categories
Services
Monthly UVs: 1.13 M *
Monthly Searches: 14.2 M †
Avg. Minutes per User: 7 mins *
Total Page Views: 9 M*
Top Search Terms† Popular Sub-Categories†
• Massage • Tutor • Health & Beauty • Childcare & Nanny
• Snow Removal • House Cleaning • Skilled Trades • Tutors & Languages
• Handyman • Movers • Cleaners & Cleaning • Moving & Storage
• Babysitter • Electrician • Photography & Video
Vacation Rentals
Monthly UVs: 32 K*
Monthly Searches: 380 K†
Avg. Minutes per User: 3 mins*
Total Page Views: 142 K*
Top Search Terms† Popular Sub-Categories†
• Mobile Home • Palm Springs • USA • Mexico
• Florida • Arizona • Canada • Caribbean
• Yuma • Snowbird Rental
business.kijiji.ca *Source: comScore Media Metrix, Media Trend Report Jul–Dec 2020
†
Source: Kijiji Internal Data, Searches, Jul–Dec 2020
22Kijiji Categories
Pets
Monthly UVs: 1.2 M*
Monthly Searches: 59.3 M†
Avg. Minutes per User: 16 mins*
Total Page Views: 25 M*
Top Search Terms† Popular Sub-Categories†
• Puppies • Chihuahua • Dogs & Puppies • Birds for rehoming
• Kittens • German Shepard for Rehoming • Accessories
• Dogs • French Bulldog • Cats & Kittens • Horses & Ponies for Rehoming
• Golden Retriver • Aquarium for Rehoming • Fish for rehoming
• Livestock • Small Animals for Rehoming
Community
Monthly UVs: 103 K*
Monthly Searches: 1 M†
Avg. Minutes per User: 6 mins*
Total Page Views: 929 K*
Top Search Terms† Popular Sub-Categories†
• Friendship • Musicians • Rideshare • Events
• Rideshare • Volunteer • Friendship & Networking • Classes & Lessons
• Vendors Wanted • Bazaar • Artists & Musicians • Volunteers
• Band • Craft Show
business.kijiji.ca *Source: comScore Media Metrix, Media Trend Report , Jul–Dec 2020
†
Source: Kijiji Internal Data, Searches, Jul–Dec 2020
23Industry
Highlights
business.kijiji.ca 24Industry Highlights
Buying for Automotive Brands
Kijiji is the place for car shopping in Canada.
We’re the #1 online destination for car shoppers
in Canada* with 167% more monthly visits than our
closest competitor.
Car shoppers return 6.79 times a month.* Brands
have an opportunity to build awareness with a
highly engaged and loyal audience.
Automotive intenders are active on Kijiji.
There are 1.1 M phone + email replies per month
for the vehicle category.†
$
With 70 different automotive brands and 909
models, our diverse inventory attracts every
automotive shopper.†
business.kijiji.ca *Source: comScore Media Metrix, Media Trend Report, Jul–Dec 2020
†
Source: Kijiji Internal Data, Jul–Dec 2020
25Industry Highlights
Buying for Automotive Brands
Kijiji is the place for car shopping in Canada.
Autos visitors are looking for SUVs (with 17.4 M
monthly page views in this category) but are also
searching for pick-ups and vans.
Automotive services are top-of-mind for 89 K unique
Kijiji users each month. Top search terms include tire
change, safety certificate, & window tinting.*
The new Kijiji Autos platform is a hub for classic car
classic cars| lovers. Brands topping the exclusive search term list
include Mustang, Corvette, and Camaro.*
With 89 M vehicle description page views a month,
shoppers are finding options to suit their needs on
the new Kijiji Autos platform.†
business.kijiji.ca *Source: Kijiji Internal Data, Jul–Dec 2020
†
Source: Kijiji Internal Data, Jul–Dec 2020
26Industry Highlights
Buying for Finance & Insurance
Reach Canadians when and where they’re shopping.
961 M monthly searches means shoppers of all
kinds are at the top of the funnel and are looking
to spend.†
303 M monthly searches in the vehicles and real
estate categories means Canadians will need to
consider financing and insurance.†
61% of visitors live in households of 3+ people.*
These families are open to points programs,
rewards, and credit.
With an average of 1.9 replies per listing in
real estate, these Canadians will need insurance,
mortgage, and credit.†
business.kijiji.ca *Source: comScore Media Metrix, Media Trend Report, Jul–Dec 2020
†
Source: Kijiji Internal Data, Jul–Dec 2020
27Industry Highlights
Buying for Electronics Retailers
Get on Canada’s #1 most visited retail website.
Electronics shoppers are visiting Kijiji. There are
12 M monthly sessions across electronics, phones
and related categories.
Canada, Kijiji is calling. Shoppers searched in the
phone category 9.2 M times in one month.
Shoppers are finding what they came looking for. There
were 36 M views of individual item pages in electronics,
phones and related categories.
Big tech brands are popular on Kijiji, with over
717 K unique searches by brand name (including
Apple, Google, Garmin, Samsung and Microsoft)
and for specific product names.
business.kijiji.ca *Source: Kijiji.ca Internal Data, Jul–Dec 2020 28Industry Highlights
Buying for Furniture Retailers
Get on Canada’s #1 most visited retail website.
Canadians are getting comfy with Kijiji. There are
over 3.7 million searches for the terms couch, sofa
and sectional a month.
1.4 M visitors use Kijiji to search for rental properties
each month. That’s over four million Canadians who
will need furniture to fit out their new space.
355 K ads were posted in the furniture category. An
empty room needs to be filled with something new.
Our users are also rebuilding. There were 2.4 M
sessions in the home renovation materials category.
business.kijiji.ca *Source: Kijiji.ca Internal Data, Jul–Dec 2020 29INDUSTRY HIGHLIGHTS
Industry Highlights
Shopper Trends Calendar Kijiji Autos Data
Kijiji Data
Timeline
Kijiji isn’t just for one type of product, time of the year, or period of life.
Here’s how searches on Kijiji and Kijiji Autos change throughout the year: Month
Mar Spring Keywords and categories related to
housing and furnishing see a peak in spring.
Rising Keyword: Rising Categories:
Apr
1 Apartment 1 ATVs, Snowmobiles
MARCH
2 Dresser 2 Auto Parts & Tires
It’s warming up and people are starting to plan 3 House for Rent 3 House Rental
their Summer holidays. Searches for watercraft, 4 4X4 4 Classic Cars
May
ATV’s and boats increases. 5 SUV 5 House for Sale
Jun Summer It's time to hit the lake! Keywords related to
warmer activities start to gain momentum.
Rising Keyword: Rising Categories:
Jul
1 Boat 1 Motorcycles
2 Trailer 2 RVs, Campers, Trailers
AUGUST
3 Bike 3 Boats & Watercraft
Page views for classic cars are highest in August 4 Kayak 4 Home - Outdoor
Aug
and September. 5 BBQ 5 House Rental
Sept
Fall Canadians typically search for electronics as
new smartphones and devices debut.
Rising Keyword: Rising Categories:
Oct
1 Smartphones 1 RVs, Campers, Trailer
2 Kayak 2 Auto Parts & Tires
OCTOBER 3 3 Boats & Watercraft
TV
The search for Winter vehicles and tires begins 4 Motorhome 4 Motorcycles
Nov
on Kijiji. 5 SUV 5 Classic Cars
Dec
Winter The cold has Canadians searching for gifts,
electronics, and products to survive winter.
Rising Keyword: Rising Categories:
Jan
1 Snowblower 1 Sporting Goods
JANUARY 2 Smartphones 2 Home - Indoor
As snow starts to fall across the country searches 3 Video Consoles 3 Musical Instruments
for Snowmobiles spikes, buyers look more for these 4 TV 4 Video Games, Consoles
Feb
in December and January more than any other month. 5 SUV 5 Baby Items
business.kijiji.ca *Source: Kijiji Internal Data, 2019 30
kijijiforbusiness.ca *Source: Kijiji Internal Data, May 2018 24Our
Products
business.kijiji.ca 31Our Products
Product Glossary
A — Awareness — Popular Product K — Kijiji.ca Only
L — Lead Generation P — Programmatic
C — Conquesting A — KijijiAutos.ca Only
Banners Standard placements across Cars Exclusive sponsorship of the Cars landing
(IAB Standard) categories and locations. Sizes include: Landing Page page, which displays a 970x250 image,
970x250, 970x90, 728x90, 300x250, outstream unit or 300x250 banner. Can
CPM 300x600, 320x50, and 160x600. CPD be purchased nationally, provincially,
A L C P A K A and by language.
Email Connect and engage with Kijiji's mailing list Inline Sponsor ad units that are delivered between
Marketing through a sponsored newsletter, content, or Sponsorship listings on the search results page. Available
an ad unit. in 728x90 and 300x250 for web and mobile.
CPD CPD Available across any category or location.
A A K A C P K
Kijiji Homepage Exclusive placements on Kijiji Autos homep Native A native ad unit designed to complement the
Takeover age with high impact ad units, includes a Expandable Unit product or service on view item page with a
native size hero image, 300x 250, 300x600 and clickable headline, expanding into additional
CPD 728x90 sizes. Can be purchased nationally, CPD brand messaging. Available in any category
A P K provincially, and by language. A L K and location.
Autos Homepage Exclusive placements on Kijiji Autos Native Native text-based ad unit designed for
Takeover homepage with high impact ad units of Text Link performance-based placement within
300 x 250/300 x 600 and 728 x 90 sizes. chosen categories and locations.
CPD Can be purchased nationally, provincially, CPM
A A and by language. L P K
Own majority share of voice for Autos Entry Draw attention to related products,
Category
standard banner placements across Point Bundle services, and offers when shoppers are
Stack
chosen categories and locations. actively considering products on the view
CPD CPD item page.
A P K A K
Outstream Leverage contextual and audience targeting
Video to capture the attention of visitors shopping
on Kijiji with Outstream Video.
CPSV
A P K
business.kijiji.ca 32Our Products
Ad Placements
Website Homepage
Desktop
300x250
300x600
728x90
300x250
Mobile Web
728x90
300x250
320x50
business.kijiji.ca 33Our Products
Ad Placements
Website Search Results Page (SRP)
Desktop
728x90
970x90
Mobile Web
728x90
300x250
300x600
160x600
Native
Text Link 300x250
320x50
970x250
728x90
970x90
Native
Text Link
300x250
320x50
320x50
business.kijiji.ca 34Our Products
Ad Placements
Website View Item Page (VIP)
Desktop
728x90
970x90
Native Mobile Web
Expandable
Unit
Native
Expandable
300x250 Unit
Native 300x600
Text Link 160x600
300x250
Native
Text Link
300x250
business.kijiji.ca 35Our Products
Ad Placements
App
Homepage Search Results Page (SRP)
300x250 300x250
320x50
View Item Page (VIP) Sponsored App Launch Page
300x250
Presented by
Logo
business.kijiji.ca 36Our Products
Product Spotlight
Homepage Takeover
Here’s your opportunity to get your brands or products seen by millions* of Canadians
on our homepage.
Mobile Web Desktop
970x250
300x250
App
300x600
320x50
App
728x90
300x250
300x250
SPECIFICATIONS HIGHLIGHTS
Required Banner Sizes: 970x250, 728x90, 300x250, 320x50 Type: Programmatic/Direct
Optional Banner Sizes: 300x600 Platform: Web and/or App
Optional File Type: JPEG, GIF, PNG, HTML5 Targeted: National English & French
File Size: 150 KB
business.kijiji.ca *Source: comScore Media Metrix, Media Trend Report Jul–Dec 2020 37Our Products
Product Spotlight
Cars Landing Page Takeover
The perfect opportunity to connect brands with shoppers looking for their next car or truck.
Includes outstream video, a hero image, and companion banners.
Mobile Web Desktop
300x250
970x250
Logo (optional)
320x50
300x250
Tablet
728x90
300x250
728x90
SPECIFICATIONS HIGHLIGHTS
Required Banner Sizes: 970x250, 728x90, 300x250, 320x50 Type: Programmatic/Direct
Optional: VAST (for outstream) Platform: Web
Targeted: National English & French
business.kijiji.ca 38Our Products
Product Spotlight
Native Expandable Unit
Draw attention to related products, services, and offers when shoppers are actively considering
products on the view item page.
1 Logo & Offer Headline 2 Click to Expand 3 Fully Expanded Offer
Mobile Web App Desktop
1 Headline
2 1 Logo Headline (10 Characters) 2
1 Headline 2
165x36 Headline (10 Characters)
Headline
550x400
Headline
3 Image 3
3
SPECIFICATIONS HIGHLIGHTS
Logo File Type: JPEG, GIF, PNG Type: Direct
Logo Size: 165x36 or 50x50 Platform: Web/App
Offer Image Size: 550x400 or Targeted: National English & French
320x200
business.kijiji.ca 39Our Products
Product Spotlight
Native Text Links
Reach shoppers directly where they’re shopping and browsing through products with Native Text Links.
Native Text Link #1 Desktop
Native text links are strategically
placed on search results pages
to gain the attention of shoppers
browsing through listings as well as
on product pages to offer brands
top visibility with shoppers who are Ad Title - 30 Characters Max.
Description Line - 70 Characters
actively considering products. 200x160 Description Line - 30 Characters
www.URL.com
Mobile Web
Logo Size
200x160
N AT I V E T E X T L I NK: V E RSION #1 NATIVE TEXT LINK: VERSION #2
Logo Size: 200x160 Logo Size: 200x160
Body Text: 3 lines of text Body Text: 4 lines of text
Line 1: 30 characters Line 1: 30 characters
Line 2: 70 characters Line 2: 30 characters
Line 3: URL Line 3: 30 characters
business.kijiji.ca 40Our Products
Product Spotlight
Category Stack
The Category Stack offers an impactful presence on the search results page, and the opportunity for a more
custom experiences.
FR Regitster or Sign In Post Ad
Search for anything...A ll ads City of Toronto
Buy & Sell Cars & Vehicles Real Estate Jobs Services Pets Vacation RentalsC ommunity
970x90,
Post an Ad in this category
Current Matches (28,368) Showing 1 - 20 of 28,368 Ads Sort by
728x90
Category: For sale by: All Owner Dealer Highlight your ad : Upgrade
All Categories
Cars & Vehicles Reccomendations
Custom Native
Cars & Trucks (28, 368)
Location:
890x190
Ontario
Toronto (GTA)
City of Toronto (28, 368)
300x250 Distance [?]
City of Toronto
[Change]
580x190 (Tablet)
300x250 (Mobile)
Drag Me
1km 190km
Condition:
New (5,433)
Used (22,543)
Lease Takeover (291)
Damaged (77)
Salvage (24)
Make:
Honda (2,303)
Ford (2,278)
Ram (2,172)
Chevrolet (1,888)
Mercedes-Benz (1,750)
300x250
300x600
160x600
Sponsored Advertisements:
1 23 4 5 6 7 8 9 10 ... Next >
RSS
728x90
970x90
970x250
SPECIFICATIONS HIGHLIGHTS
Required Banner Sizes: 890x190, 580x190, 728x90, 300x250, 320x50 Type: Direct, Programmatic
Optional Banner Sizes: 970x250, 970x90, 300x600 Platform: Web
File Type: JPEG, GIF, PNG, HTML5 Language English & French
File Size: 150 KB Targeting Categories, Locations, Languages
business.kijiji.ca 41Our Products
Ad Placements
Autos Homepage
Desktop
Help My Autos
Hero Image
1600x400
(Please consult with Account
Executives for more details)
Big Box
300x250
300x600
Leaderboard
728x90
Mobile Web
12:34
*Minimum of 1440 px screen
width Find your perfect car
Browse by catagory
Big Box
300x250
Mobile banner
320x50
Browse by body type
business.kijiji.ca 42Our Products
Ad Placements
Autos Search Results Page (SRP)
Desktop
Ford C Max My Autos
Leaderboard
728x90
Ford C Max
10,308 cars for sale
Mobile Web
12:34
Looking for more precise results?
All makes
Mobile Banner
Leaderboard
320x50
728x90 Pickup-Trucks
12,345 cars for sale Best match
PROMOTED
PROMOTED
PROMOTED
Inline Big Box
300x250
business.kijiji.ca 43Our Products
Ad Placements
Autos View Item Page (VIP)
Desktop
My Autos
Leaderboard
Back to search results
728x90
+5
Mobile Web
12:34
kijijiautos.ca
All makes
About this ad
Mobile banner
Back to search results
320x50
Exterior
Pickup-Trucks
Interior
Machanical
Safety
Entertainment
Extras
Leaderboard
728x90
Kijiji Price Analysis
Entertainment
Extra
Big Box
300x250
Mobile banner
320x50
Kijiji Price Analysis
business.kijiji.ca 44Our Products
Product Spotlight
Autos Homepage Takeover
Build awareness with active shoppers on an autos-focused platform, designed to make car shopping easier
for everyone.
Desktop Mobile Web
12:34
Help My Autos
Hero Image Find your perfect car
1600x400
Big Box
300x250
300x600
Browse by catagory
Leaderboard
728x90
Big Box
*Minimum of 1440 px screen width 300x250
Mobile banner
320x50
Browse by body type
SPECIFICATIONS HIGHLIGHTS
Required Banner Sizes: 1600x400, 300x250, 320x50 Type: Programmatic/Direct
Optional Banner Sizes: 728x90, 300x600 Platform: Web
File Type: JPEG, GIF, PNG, HTML5 Targeted: National English & French
File Size: 150 KB
business.kijiji.ca 45Our Products
Product Spotlight
Autos Entry Point Bundle
Draw attention to automotive products, related services and offers when shoppers are starting their
car buying journey.
Help My Autos
Hero Image
1600x400
Big Box /
Kijiji Autos Tall Box
300x250 /
300x600
*Minimum of 1440px screen width
970x250
Hero Image
Hero Image
970x250
Logo (optional)
300x250
Big Box
Video/Banner
300x250
Kijiji 300x600
728x90
Leaderboard
728x90
*Minimum of 1440px
screen width
SPECIFICATIONS HIGHLIGHTS
Native hero image 970x250, 300x250, 728x90 Type: Programmatic/Direct
and 320x50 Platform: Web
Optional Banner: 728x90 Targeted: National English & French
business.kijiji.ca 46Our Products
Programmatic Options
Kijiji offers three tiers of programmatic buying that rank by visibility, optimization, and reporting.
Open Private Programmatic
Auction Marketplace Guaranteed
Targeting N/A Contextual or Audience Contextual or Audience
Optimizations N/A Minimal Minimal
Reporting N/A N/A Detailed
Delivery Non-Guaranteed Non-Guaranteed Guaranteed / Reserved
Performance Varies Average Best
Priority Lowest Moderate Highest
Pixel Implementation - -
Audience Inclusion/
- -
Exclusion (DBM/DFP)
Why Programmatic Guaranteed?
Scale Performance Priority
Scale your campaigns however Ads are guaranteed to be shown First dibs means your ads are
you'd like and get the impression to the right audience, getting you shown in the best positions on
volume you need the best bang for your buck Kijiji's pages
business.kijiji.ca 47Our Products
Product Requirements
Product Ad Type Sizes File Type File Size Notes
Kijiji Homepage Web and/or Required: JPEG, GIF, PNG, HTML5 150 KB Rich media creative
Takeover App 970x250, 728x90, 300x600, 300x250 and (Zip file), or 3rd party accepted pending testing.
320x50 secure tags
Animation must not run over
30 seconds or 3 loops.
Missing assets will be
replaced with 1x1 collapse.
Autos Homepage Web Required: JPEG, GIF, PNG, HTML5 150 KB. Hero Image must adhere to
Takeover Hero Image: 1600x400 (See Notes for (Zip file), or 3rd party creative guideline. Please consult
additional info), 728x90, 300x600 or secure tags. No file size with Account
300x250 restriction for Executive for PSD template.
Hero image must be the hero image
Clickable CTA: static image type. Missing assets will be
50 characters max, incl. spaces replaced with 1x1 collapse
Cars Landing Page Web Required: JPEG, GIF, PNG, HTML5 150 KB Only available for the Kijiji.ca
970x250, 728x90, 300x250, 320x50 (Zip file), or 3rd party Cars & Vehicles category.
secure tags.
Optional: Creative/Ad copy required 5
VAST (for Outstream) Hero image must be days prior to launch.
static image type.
Missing assets will be
replaced with 1x1 collapse
Category Stack Web and/or Required: JPEG, GIF, PNG, HTML5 150 KB Rich media creative
App 890x190, 580x190, 728x90, 300x250, (Zip file), or 3rd party accepted pending testing.
320x50 secure tags.
Animation must not run over 30
Optional: 300x600, 160x600 seconds or 3 loops.
Recommended: Native ad slot
serving 890x190, 580x190 and
300x250 should be static for
optimal performance.
Inline Sponsorship Web Required: JPEG, GIF, PNG, HTML5 150 KB Rich media creative accepted for
728x90, 300x250 (Zip file), or 3rd party Kijiji pending testing. Rich media
secure tags is only available for Kijiji.
Optional:
320x50 Animation must not run over 30
seconds or 3 loops.
Email Email Required: JPEG, GIF, PNG 150 KB Creative must be static
Marketing - Ad 300x250
Recommendation Missing assets will be
replaced with 1x1 collapse
Email Marketing - Email Custom execution Please consult with Account
Exclusive Offer Executive
Available on:
— Kijiji.ca
— KijijiAutos.ca
business.kijiji.ca 48Our Products
Ad Specs
Product Ad Type Sizes File Type File Size Notes
Standard IAB Ban- Web and/or 728x90, 300x600, 300x250, 160x600, JPEG, GIF, PNG, HTML5 150 KB Rich media creative accepted
ners App 320x50, 970x250, 970x90 (Zip pending testing.
file), or 3rd party secure
tags In-banner Video (IBV) can only be
accepted on Kijiji.
Animation must not run over 30
seconds or 3 loops.
1 px border or contrasting back-
ground colour.
Native Text Links Web and/or Logo: 200x160, 86x86 JPEG, GIFor PNG 150 KB (Logo) Character length subject to
App (Logo must be static change.
Version #1: Image)
Body Text: 3 lines of text For REQUIRED #1, the first line will
Line 1: 30 characters max, incl spaces be underlined.
Line 2: 70 characters max, incl spaces
Line 3: 70 characters max, incl spaces For REQUIRED #2, all lines will be
Line 4: URL (for display purpose only) underlined.
Version #2: Proof will be provided for ap-
Body Text: 4 lines of text proval before going live.
Line 1: 30 characters max, incl spaces
Line 2: 30 characters max, incl spaces Must provide copy for all four
Line 3: 30 characters max, incl spaces lines.
Line 4: 30 characters max, incl spaces
Native Expandable Web (Desktop Logo: 165x36 JPEG, GIF, PNG or 150 KB (Logo) 1st line (Headline) must be shorter
Unit #1 and Tablet) HTML5 150 KB (Con- than the 2nd line.
Pre-Expanded Body Text (Logo must be static tent)
(Both Unit 1 and Unit (includes 2 lines of text) Image) Character length subject to
2 are required for Line 1: 30 characters max, incl spaces change.
Native Expandable (Headline)
Unit Sponsorships) Line 2: 70 characters max, incl spaces Proof will be provided for ap-
Line 3: Expanded Content: 550x400 proval before going live.
Native Expandable Web (Mobile) Logo: 50x50 JPEG, GIF, PNG or 150 KB (Logo) Must provide hex colour code for
Unit #2 - Text only and/or App HTML5 call-to-action button.
Pre-Expanded Text (Logo must be static
(Both Unit 1 and Unit Image) Character length subject to
2 are required for Post-Expanded Body of Text (includes change.
Native Expandable 1 line of text - 25 characters max, incl
Unit Sponsorships) spaces) Proof will be provided for
Line 1: 30 characters max, incl spaces approval before going live.
Line 2: 30 characters max, incl spaces
Line 3: 30 characters max, incl spaces
Call-to-Action: 30 characters max, incl
spaces
Outstream Video Web and/or VAST: Video length must be :15 seconds For video, only VAST can Initial auto-play Not available on KijijiAutos.ca
App or less be accepted. once video is in
view. 3rd party Video will be served from
pixel tracking 728x300, 320x180 or 300x250.
accepted.
Optional: Provide static Image for
final frame (must be same ratio
dimensions as video)
To view our Advertising Acceptance Policy, visit:
https://business.kijiji.ca/wp-content/uploads/2020/09/Kijiji-DAAP_2020.pdf
business.kijiji.ca 49Speak to a Kijiji media
expert now.
displaysales@kijiji.ca
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