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Our Our What Clients
Reach Audience Are Saying
G R E AT E R W I L M I N G T O N
2021
MEDIA KIT
TO GET YOUR MESSAGE OUT & ABOUT, CALL 302-655-6483
OR VISIT OutAndAboutNow.com
In March of 1988, Out & About Magazine made its debut. Our homegrown approach has
been so well received that this marks our 33rd year. No complimentary magazine in
Delaware can claim such longevity.
We’re prideful of the place we call home. We’re optimistic but not hyperbolic.
Out & About is local content created by award-winning local talent. And we never run
out of stories to tell.
Though it began as a print magazine, today Out & About is a multi-platform voice that
engages its audience of 75,000+ through print, digital, social media and special events.
We invite you to engage with our audience. Let us help get your message out and about.
— Jerry duPhily
Members of West End Neighborhood House’s Bright Spots GROW Program. Photo by Joe del Tufo
ED ITORI A L CA LE NDA R TWO STONES PUB
photo by Anthony Santoro
B eing a storyteller during a pandemic is a unique opportunity. Throughout 2020, we departed from our
planned editorial calendar and reported on how the worst of times was bringing out the best in many
people. Being able to share those stories is a privilege. And we will continue such storytelling through 2021.
Stories such as the front-line healthcare workers at ChristianaCare. Or the grocery store workers at ShopRite.
Stories about how a severely challenged restaurant industry chose to focus on others by donating food and
prepared meals to hospital staff unable to leave their posts. And how that same industry is reinventing itself
in this take-out economy.
Stories about ordinary people doing extraordinary things in their communities. Stories about how actors,
artists and musicians are presenting their talents with performance centers closed. Stories about how small
businesses—from record stores to bike shops—are finding ways to prosper.
Out & About has been around more than three decades now and trust us, there is no shortage of these stories.
— Out & About
PEOPLE
LOVE US.
And you
will too!
TESTI M ON IA LS MONKEY HILL TIME TRIALS
photo by Moonloop Photography
Q UAL I T Y PARTNE RSHIP
“Out & About is fun, full of heart, and intelligent! The media in our “There is no publication that captures the essence of the City of
society generally serves up only part of this mixture. So often it is Wilmington quite like Out & About Magazine. In the early beginnings
sold using soulless titillation, sleaze, and even hate. O&A takes its of the Riverfront, we knew there was no better way to tell our story
leadership role seriously without being boring or preachy. Thanks for than to partner with Jerry and his team. They have been right there
being a part of Delaware’s culture we can all be proud of.” beside us for all of these years, supporting our efforts and cheering
Ed Dwornik, Owner, Aztec Copies
us on every step of the way.”
Megan McGlinchey, Executive Director,
Riverfront Development Corporation of Delaware
AU DI E N CE
“Out & About connects with people who place a high value on their
VALUE
free time. It’s an audience that likes to see a live show, dine out
“Working with Out & About Magazine is more than the traditional
with friends, and be entertained. Their readers aren’t so
advertising relationship promoting specials, sales and events. For
interested in generic options, but instead make the effort to
our company, it’s a valuable community partnership and one that
seek out the local and more authentic alternatives.”
has helped align our company with hundreds of important com-
Betsy LeRoy, Owner, Pizza by Elizabeths munity campaigns over the last decade. It has proven to be one of
the most significant relationships across all of our marketing and
POP U LA R I T Y advertising initiatives.”
“Out & About Magazine has always been and continues to be a Ryan Kennedy, Vice President of Marketing,
primary preference for advertising. The Out & About audience Harvey, Hanna & Associates
is always looking for a nuanced selection of entertainment and
is fun,
dining options. And we’ve found it to be the perfect vehicle to get
across any specific, intended messaging to the community.”
“Out & About
full of heart,
Dean Vilone, Co-Founder,
El Diablo Burritos
and intelligent!”
A B OUT OU R AUDIE N CE TASTE OF TROLLEY SQUARE
photo by Butch Comegys
For more than 30 years, Out & About has served as a trusted source of information about upcoming events,
interesting people and places in our community, and engaging arts and entertainment options. In that time, we
have cultivated a loyal audience that seeks out the magazine monthly in print and online.
Gender Of Audience Age Of Audience Marital Status Highest Level
Of Education
30
27%
Married 52%
Percentage of Demographic
25 24%
College Grad: 46%
20%
20
15 14%
14%
Graduate Degree: 27%
10 Single 33%
5
Some College: 23%
2%
63% 37% Under 21 21-30 31-40 41-50 51-60 60+
Previously Married 15%
High School or Less: 4%
83%
Audience Age Ranges
…Of our Audience reads Out & About for
our Food & Drink content.
More than half dine out at least once a
week, and one out of every five dines
out three or more times a week.*
*Not including fast food, take-out, or delivery.
78%
Top 10 Activities of Our Audience
1) Listening to Music...................74%
2) Cooking.....................................70%
3) Watching Movies.....................68%
4) Reading Books .........................60%
5) Theater & Museums................53%
6) Wine Tasting.............................51% …Of our Audience has been reading
7) Beer Tasting..............................50% Out & About for three years or more.
8) Home Improvement................45% One out of every three has been
reading for 10 years or more.
9) Watching Sports......................45%
10) Playing Sports/Exercise..........40%
FULL RANGE
OF DESIGN
SERVICES
OFFERED
see page 8
PRIN T RATE S RECORD STORE DAY
photo by Joe del Tufo
DIMENSI O N S
1/6
Page Fraction Width Depth
1/3
Full-Page 1/2
Full (Bleed) 8.5” 11” Vert-
Non-Bleed Vertical
ical
Full (Non-Bleed) 7" 9.5" 1/2 1/3
Horizontal Hori-
2/3 4.5" 9.5" zontal
1/2 Horizontal 7" 4.625"
1/2 Vertical 3.375" 9.5" Magazine Design All ads are
1/3 Horizontal 4.5" 4.625" page size: requirements: reproduced
8” x 10.5” 300 dpi, PDF or PSD format at 100%
1/3 Vertical 2.125" 9.5"
1/4 3.4” 4.625”
*Out & About magazine is printed on all glossy paper. Its interior pages are printed on a
1/6 Page 2.25” 4.625” 40 lb. enamel stock; its cover is are printed on 70 lb. enamel stock.
STA NDAR D RATES Cove r & Pri m e Rate s*
Page Fraction 1x 3x 6x 12 x P o s i t i o n Cost
Full $
1580 $
1390 1335
$ $
1280 Inside Front Cover $
1800
2/3 $
1150 $
1030 $
990 $
940 Page One $
1725
1/2 $
865 $
775 $
730 $
710 Page Three $
1600
1/3 $
740 $
630 $
590 $
560 Inside Back Cover $1650
1/4 $
535 $
510 $
485 $
460 Back Cover $2100
1/6 $
430 $
385 $
365 $
335
DEAD L I NES :
Space Reservation: 10th of each preceding month of the requested insertion date, or next available business day.
Materials for advertisers requesting design assistance must be submitted no later than the 15th of the preceding month of the requested
insertion date, or next available business day.
Camera-ready ads must be submitted by the 18th of the preceding month of the requested insertion date, or next available business day.
MORE THAN 70% OF OUR AUDIENCE PREFER READING THE MAGAZINE IN PRINT FORM.
JOIN US
ONLINE
To reach a
broader
audience!
D IGITA L & S O CIA L M E D I A 2019 FIFA WOMEN’S WORLD CUP
photo by Butch Comegys
W EB ADS Website URL:
OutAndAboutNow.com
Design Requirements:
72 ppi, jpg, gif, tiff or png formats
• 100,000 page views annually with
consistent year-over-year increase.
• 80% new site visitors each month.
Reach new people every month you advertise!
• Coming 2020: Web-only features & new design
DIMENSIONS
Web Width Depth Resolution
Website Ad 370 pixels 300 pixels 72 ppi
W E B A D R ATES
frequency rate
1 Month (per) $
200
3 Months (per) $
150
6 Months (per) $
120
12 Months (per) $
90
SOC IA L MED I A P O S TS
• Limited quantity! Only three sponsored posts per month
• 15,000 engaged followers across networks with an average 5% click-thru rate
• $150 base cost. $25 flat fee to boost on Facebook & Instagram (Example: $225 total cost for $50 boost)
• Advertiser to provide messaging guidelines, applicable links, desired post timeline and image if relevant.
*Advertiser must have branded content tool enabled on Facebook and Instagram (per FCC guidelines)
F ULL- R A N GE O F DIG ITA L P RO DUCTS AVAILABLE : GeoFencing, Mobile Conquesting, Video & More!
More Than Just A Magazine.
Since 2004, , our sister company,
Catalyst Visuals, has made it a
goal to provide quality website
design, branding, digital design,
photography, video production and
Search Engine Optimization (SEO)
to small, local businesses at a price
that fits any budget.
Internet Marketing
• Responsive Website Development
• Organic SEO Campaigns
• Retargeting Banner Ad Campaigns
• Social Media Management
Photo / Video
• Promotional Service/Product Showcase
• Staff & Individual Portraits
• Architectural/Landscape
• Fleet/Vehicle Photography
• Food Photography
• Editorial/Event Photography
• Commercial/Ads
• Training/Testimonials
• Logo Animations/Motion Graphics
Digital Design &
Print Services
• Brand/Logo Development
• Business Cards
• Letterhead/Envelopes
• Brochures
• Billboards
• Presentation Folders
• Banners
• Posters
• Booklets Catalyst Visuals has a hard-working and
• Targeted Direct Mailers dedicated team that meets deadlines and
• Vehicle Graphics are helpful, knowledgeable and friendly. They
really understand what I want and need and
302-655-9949 • create@catalystvisuals.com have a great creative staff that delivers the
perfect message to our clients every time.
CatalystVisuals.com — Borsello Landscaping
Your Brand. Our Business.
EVENTS ARE US! In addition to sponsoring more than 48 events per year, we annually produce the ones below. Find out how your business can partner with Out & About/Event Allies. FIRST FRIDAYS (CURRENTLY SUSPENDED) THROUGHOUT YEAR POSTPONED FOR MARCH 2021 Art Loop Wilmington Movies On Tap St Patrick’s Day Parade & Loop POSTPONED FOR APRIL 2021 JUNE 13-18, 2021 POSTPONED FOR MAY 2021 The ‘80s Loop 16th City Restaurant Week 14th Annual Wilmington Grand Prix POSTPONED FOR JUNE 2021 SATURDAY, JULY 31 SATURDAY, AUGUST 28 Separation Day Celebration 17th Newark Food & Brew Festival Delaware Beer, Wine & Spirits Festival SEPTEMBER 13-18 SATURDAY, SEPTEMBER 25 SATURDAY, OCTOBER 2 Brandywine Valley Restaurant Week 6th Taste of Trolley Square 8th River Towns Ride & Festival SATURDAY, OCTOBER 30 NOVEMBER 8-13 FRIDAY, DECEMBER 17 Halloween Costume Ball 9th Wilmington Beer Week Ugly Sweater Crawl
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