MEDIA KIT Restaurants Canada
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2021
K I T
INTEGRATED
M E D I A
MEDIA KIT
R E S T A U R A N T S C A N A D A . O R G
120,000+
K I T
WHO WE ARE
BARS, RESTAURANTS, HOTELS &
INSTITUTIONS ACROSS CANADA
M E D I A
2 0 2 1
Restaurants Canada is a national,
not-for-profit association representing $32 BILLION
Canada’s diverse and dynamic IN FOOD & ALCOHOL PURCHASED BY
foodservice and hospitality industry. THE CANADIAN FOODSERVICE INDUSTRY
IN 2019.
When you advertise with Restaurants
Canada, you are supporting the
$93 BILLION
future of the industry. The funds we raise
are re-invested into education,
advocacy, research and other services to IN ANNUAL SALES GENERATED BY THE
help foodservice professionals RESTAURANT INDUSTRY PRIOR TO THE
succeed and grow. Your dollars go COVID-19 PANDEMIC
tow ard the betterment of the industry.
We have been the industry voice,
community and go-to source for 1.2 MILLION
specialized news, research, advocacy CANADIANS EMPLOYED BY
and insights since 1944.
THE FOODSERVICE INDUSTRY
22 MILLION 291,800
VISITS TO RESTAURANTS INDIRECT JOBS IN RELATED INDUSTRIES
EVERYDAY BY CANADIANS
R E S T A U R A N T S C A N A D A . O R G
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L O O k B O O K
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INTEGRATED
MEDIA
SOLUTIONS
PRINT | DIGITAL | CONTENT | RESEARCH | EXPERIENTIAL
Restaurants Canada offers direct access to
S O L U T I O N S
Canada’s foodservice community through our
integrated media platform.
We work with CPG, commodity group and business
product and service provider partners to create
custom connections and tipping points to engage
with our foodservice audience.
M E D I A
Bring your brand to life, reach the right audience
and help achieve your business objectives.
R E S T A U R A N T S C A N A D A . O R G
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PRINT PUBLICATIONS
Our members are as diverse as the industry itself — from independent operators to regional
F O O D S E R V I C E S E G M E N T S
R E A C H V A R I O U S
MENU MAGAZINE: BUYER’S MARKET by FOODSERVICE FACTS: RC SHOW GUIDE:
Flagship quarterly covering MENU: Our sought-after annual Feature your brand in front of
all aspects of foodservice in Annual magazine detailing foodservice economic and buyers as they shop the RC
Canada. Canada’s best suppliers and trend forecast. Show floor
service providers for
foodservice.
R E S T A U R A N T S C A N A D A . O R G
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DIGITAL PLATFORMS
Our targeted digital platforms and publications are must-reads for the foodservice sector.
RESTAURANTSCANADA.ORG RC INSIDER: MENUMAG.CA BITE BY MENU:
Premium advertising positions Restaurants Canada’s The digital extension of Monthly subscriber
are available on high-traffic bi-weekly newsletter delivers MENU Magazine, with newsletter covering the most
pages of our flagship website. must-read news, insights and opportunities to humanize topical and important stories
D I G I T A L
business tools. your brand story. from the print and digital
editions of Menu magazine.
R E S T A U R A N T S C A N A D A . O R G
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RESEARCH
Our in-house research team is led by Economist Chris Elliot in concert with
established research partners.
Now is your chance to partner
with Restaurants Canada’s
research division, “RC Intel” and
reach 30,000+ members who
find research and statistics to be
one of their most useful
resources.
Each report offers a
comprehensive look at different
facets of foodservice industry,
providing data, trends and
insights for what operators face
today and forecasting what may
come tomorrow.
Reports include:
• Foodservice Facts
CHEF’S SURVEY: SPECIAL REPORTS: • Chef Survey
FOODSERVICE FACTS:
Your opportunity to position Canadian Wine & Beer • Operations Report (Annual)
Our sought-after annual
R E S E A R C H
your brand within one of our Report, Fall Spirits Report • Foodservice Industry Forecast
foodservice economic and
most popular annual and more. (Annual)
trend forecast.
research surveys. • Quarterly Forecast
• Restaurant Outlook Survey
• Monthly Infostats/Fast Facts
• Custom/Special Reports
R E S T A U R A N T S C A N A D A . O R G
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RC SHOW 2022 – REVIVE YOUR BUSINESS
The RC Show team is here to help curate, mount and promote the
custom meetings, moments and events that drive foodservice forward.
2 0 2 2
RC SHOW 2022 REVIVE YOUR BUSINESS EXPANDED BUYERS PROGRAM:
RC Show is where the industry RC Show 2022 will aim to revive Our domestic and international
gathers to discover innovative the industry by combining an in- Buyers Program provide you
S H O W
products, pioneering people person trade show along with opportunity to source and build
and transformative ideas. nationally broadcasted partnerships and long-term
conference sessions that connections between buyers and
attendees can attend virtually. sellers across the country and
within all sectors of the industry.
R C
R E S T A U R A N T S C A N A D A . O R G
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Our team works collaboratively with leading brands to develop omni-channel
content that delivers results.
PARTNER CONTENT: WEBINARS: SPONSORED RESEARCH: BRAND LAUNCH:
High-value custom content Unlock the potential of Work with Restaurants Our in-house strategy team
and RC Show stage content sponsored webinars Canada and our research can tailor custom brand
C O N T E N T
that adds credibility, context customized for Restaurants partners to deliver the data launch packages to introduce
and authenticity to partner Canada audiences that foodservice audiences crave and amplify your new
messages, delivered to connect your brand with the and supports your business product or service to a
targeted foodservice right audience. goals. targeted Canadian
audiences. foodservice audience.
R E S T A U R A N T S C A N A D A . O R G
M E D I A K I T K I T | 2 0 2 1
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and feature your
solutions in front of
RESTAURANTS key decision-makers
and influencers.
CANADA.ORG
LEADERBOARD - HEADER
Brimming with the latest industry news and
R E S T A U R A N T S C A N A D A . O R G
updates, market research, operational
articles and tools, events and educational
webinars, RestaurantsCanada.org is the go-
to resource centre for staying at the
forefront of the foodservice industry.
FORMAT SIZE (WxH) LARGE RECTANGLE A
Large Rectangle** 336x280
Leaderboard – Header* 728x90 LARGE RECTANGLE B
Leaderboard – Footer 728x90
*Leaderboard - Header appears on the homepage, industry news
and events pages
**Large Rectangle appears on Industry Issues and news posts LEADERBOARD - FOOTER
Accepted File Format: JPG, PNG, GIF |
Maximum File Size: 150KB
R E S T A U R A N T S C A N A D A . O R G20
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RC INSIDER
Highlight your brand in
Canada’s must-read
foodservice industry
newsletter.
RC Insider provides operators, owners and
foodservice professionals insights and intel
on the latest industry issues. Put your brand
and message alongside issues impacting the
foodservice sector, government policy and
legislation changes, operational tips, cost-
saving programs, research reports and
industry and educational events.
I N S I D E R
TARGETED REACH FREQUENCY
R C
27,600+ Bi-Weekly
R E S T A U R A N T S C A N A D A . O R G20
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RC INSIDER
FORMAT SIZE (WxH)
Leaderboard A 600x74
Medium Rectangle A 300x250
Medium Rectangle B 300x250
Leaderboard B 600x74
Medium Rectangle C 300x250
Medium Rectangle D 300x250
Leaderboard C 600x74
Sponsored Content* 300x250
I N S I D E R
*Sponsored content is subject to Restaurants Canada
approvals and related guidelines.
Accepted File Formats: JPEG, PNG, GIF
Max File Size: 150KB
R C
R E S T A U R A N T S C A N A D A . O R G20
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FOODSERVICE FACTS
Published since 1991, Foodservice Facts
is the most trusted and well-read guide to the
latest industry trends, stats, and forecast,
shining a light on the current state of the
Canadian restaurant industry and what’s
to come.
F A C T S
Economist Chris Elliott’s economic outlook
and Canadian Chef’s survey make this a
must-read for foodservice business goal-
F O O D E R V I C E
setting for the coming year and beyond.
PUBLICATION DATE BOOKING MATERIAL
August 13, 2021 June 18, 2021 July 9, 2021
R E S T A U R A N T S C A N A D A . O R GM E D I A K I T K I T | 2 0 2 1
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MENU
magazine
MENU magazine is Canada’s preeminent
foodservice trade magazine.
FREQUENCY:
Four seasonal Issues per year
OPTIONS:
Print Advertising Sponsored Research
M A G A Z I N E
Connect with the foodservice industry Work with our research department to
with premium or regular placements. curate and share key insights with
readers.
Custom Content
Collaborate with our content team to Inserts & Specials
share your story. Develop customized ways to deliver your
M E N U
content or offer to the foodservice
community.
M E N U M A G . C A20
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MENU Magazine
Restaurants Canada offers integrated
advertising packages for all budgets
across our many media platforms.
If you’re interested in advertising in
MENU, please contact us and we’ll
work out a custom solution that meets
your objective and budget.
ISSUE BOOKING MATERIAL
Winter 2021 - RC Show January 4, 2021 January 22, 2021
M A G A Z I N E
Preview issue!
Spring 2021 March 5, 2021 March 26, 2021
Summer 2021 May 7, 2021 May 21, 2021
Fall 2021 August 27, 2021 September 17, 2021
Buyer’s Market November 5, 2021 November 19, 2021
M E N U
*Sponsored content is subject to Restaurants Canada approvals and related guidelines.
Accepted File Formats: high resolution print-ready pdf (CMYK)
M E N U M A G . C A20 EDITORIAL CALENDAR
M E N U
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WINTER & RC SHOW PREVIEW SPRING | MARCH-APRIL 2021
JANUARY-FEBRUARY 2021
NEW YEAR’S EVOLUTION TASTE OF PLACE
Editorial focus on reinvention, evolution and new ways to Focus on reopening safe, optimized culinary tourism-ready
‘restaurant’, mental health and wellbeing, learning how to businesses, delivering powerful, integrated experiences
market yourself…again. (with real ROI).
RC SHOW 2021 PREVIEW CANADIAN WINE & BEER REPORT
Preview of focused, high-value virtual content for Special section on the trends, titles and tastes defining the best
attendees at Restaurants Canada’s first virtual show. bar and beverage offerings in Canada.
M A G A Z I N E
M E N U
M E N U M A G . C A20
EDITORIAL CALENDAR
M E N U
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S UMMER | MAY- JUNE 2 0 2 1 FALL | SEPTEMBER-OCTOBER 2021
CANADIAN MADE HARVEST
Editorial focus on Canadian innovators, thought leaders and the products Editorial focus on Canadian ingredients and products, holiday promotion ideas,
and offerings that are shifting Canadian food culture. new labour models and hiring practices for a diversified business.
SUSTAINABILITY REPORT FALL SPIRITS REPORT
Industry leaders share their industry sustainability outlook and ideas on The latest research, products and trends to dress up your holiday bar and bev
how to ‘do the right thing’ for your bottom line. offering.
M A G A Z I N E
M E N U
M E N U M A G . C A20
M E N U
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DECEMBER 2021
BUYER’S MARKET by MENU
Our first-ever edition of Buyer’s Market by MENU will showcase a curated Put your company and products on the Menu:
collection of the best and newest products, services and suppliers for the
coming year. Don’t miss this chance to be featured within this new, annual • List your company and products
guide, distributed across Canada to foodservice industry buyers and decision • Submit your top goods and services to our
makers. Tastemakers Panels, who will trial and share the
top products and services available to the
Canadian foodservice industry
• Promote key products and services with special
offers for Canadian foodservice members
• Learn how your company can become a supplier
M A G A Z I N E
of choice to Restaurants Canada members from
coast to coast
M E N U
M E N U M A G . C A20
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BUYER’S MARKET
by MENU
This curated annual foodservice supplier
guide is put together by a multi-
disciplinary panel of leaders, chefs and
tastemakers to showcase the best of the
M E N U
best products, technologies, business
services for the new year.
B Y
PUBLISHED:
December 2021 Custom Content
M A R K E T
Collaborate with our content team to
OPTIONS: share your story.
Print & Digital Advertising Inserts & Specials
Connect with the foodservice industry Develop customized ways to deliver your
B U Y E R S
with premium or regular placements. content or offer to the foodservice
community.
M E N U M A G . C A20
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MENUMAG.CA
FORMAT SIZE (WxH)
Full-Width Header 1400x135
The digital edition of MENU offers the
best of the print edition with Leaderboard – Upper 728x90
as-it-happens industry stories in real Half Page - Top 300x600
time. Half Page - Sticky 300x600
Leaderboard – Inline Feed 728x90
Advertising on menumag.ca is usually
planned as component extension of Leaderboard – Footer 728x90
advertising programs within the print Large Rectangle – Post 336x280
edition of MENU magazine. If you’re Leaderboard – Post Footer 728x90
interested in advertising only in
M E N U M A G . C A
Sponsored Post* Request details
menumag.ca, please contact our team
and we’ll help customize a solution that Sponsored Post with Request details
fits your needs. Video*
*Sponsored content is subject to Restaurants Canada
approvals and related guidelines.
Accepted File Formats: JPEG, PNG, GIF
Max File Size: 150KB
M E N U M A G . C A20
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BITE by MENU
The official newsletter of MENU
magazine, BITE delivers the best of the
magazine to our subscribers. inboxes.
FREQUENCY:
Monthly – 12 issues per year
OPTIONS:
Digital Display Takeover
M E N U
Category exclusivity guaranteed for
newsletter issue.
Digital Display Takeover with
B Y
Content Feature
Category exclusivity guaranteed for
B I T E
newsletter issue.
M E N U M A G . C A20
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BITE by MENU
The official newsletter of MENU
FORMAT SIZE (WxH)
magazine, BITE delivers the best of the
magazine to our subscribers. inboxes. Leaderboard A 600x74
Half Page 300x600
FREQUENCY: Medium Rectangle A 300x250
Monthly – 12 issues per year
Leaderboard B 600x74
OPTIONS: Medium Rectangle B 300x250
Leaderboard C 600x74
Digital Display Takeover
Sponsored Content* 600x250
M E N U
Category exclusivity guaranteed for
Sponsored Content* 275x175
newsletter issue.
Digital Display Takeover with *Sponsored content and contests are subject to
Restaurants Canada approvals and related guidelines.
B Y
Content Feature
Category exclusivity guaranteed for Accepted File Formats: JPEG, PNG, GIF
B I T E
newsletter issue.
Max File Size: 150KB
M E N U M A G . C A20
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THE
MARKETPLACE
The Marketplace showcases new
products, services and innovative brand
messages from industry suppliers. This
can’t-miss feature section spotlights a
maximum of six modules over a two-
page spread in every print issue of
MENU and is reproduced digitally four
times annually,
M A G A Z I N E
The digital edition provides up to a full
page of content for partners to share
the full story and drive immediate
results.
M E N U
M E N U M A G . C A20
Share your brand story
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with a Marketplace or
Bar & Bev Showcase
BAR & BEV
takeover in our
newsletter!
SHOWCASE
Each season MENU tastemakers and
experts line up the Bar & Bev Showcase
featuring the newest, best and beloved
products and services for Canadian bar
menus. Our product features are the
perfect place to get the attention of
operators, restaurateurs and distributors in
both print and digital formats.
M A G A Z I N E
Print: MENU magazine feature section
spotlights a maximum of six products and
is reproduced digitally four times annually,
Digital: Share your brand story with a
Marketplace or Bar & Bev
M E N U
M E N U M A G . C ARestaurants Canada provides a multi-platform suite of exclusive print
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and digital assets to reach your target audience — the key decision 21
makers that need your products and services to
propel their businesses forward.
K I T
M E D I A
Get in touch to start activating your brand today:
1155 Queen Street West, Toronto, ON M6J 1J4
T: 1-800-387-5649 ext. 8007
E: sales@restaurantscanada.org
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