MEDIA KIT - Rowland Publishing

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MEDIA KIT - Rowland Publishing
MEDIA KIT
MEDIA KIT - Rowland Publishing
Tap into Tallahassee
        Magazine’s Brand Footprint
        One custom plan for you with many touch points

           BEST OF TALLAHASSEE BALLOT                 HISTORICAL CHURCHES                                            TOP SENIORS
              Root for your favorite businesses   We begin with St. John’s Episcopal as we      These 13 students reach high as they aim
                 in our popular annual poll       explore two centuries of Capital City faith   to make a difference locally and globally

                                                                                                                                                                                              For over 40 years, Tallahassee Magazine connects its advertising
                                                                                                                                                                                              partners to our readers through dynamic multimedia platforms.
                                                                                                                                                                                              Whether you’re interested in print, events, digital, social or special
                                                                                                                                                                                              sections, Tallahassee Magazine can customize a program to attract
                                                                                                                                                                                              your desired audience and create an innovative campaign that aligns
                                                                                                                                                                                              your brand with ours.
                                                                                                                                                                                              Tallahassee Magazine has a verified and qualified distribution and
                                                                                                                                                                                              circulation model where we guarantee we are reaching a vertical
          Florida’s      first                                                                                                                                                                market of consumers with pre-qualified upper household incomes.
           family                                                                                                                                                                             Tallahassee Magazine has a reach of more than 2,911,900 impressions
            The new governor and
             first lady discuss life                                                                                                                                                          annually across our multimedia platforms. We connect our readers
             with their kids in the
             Governor’s Mansion                                                                                                                                                               with the content they desire in every format that suits their lifestyle.
                                                                                                                                                                                              They are loyal, engaged and influential.

         NOW                                                                                                                                                                                                                                                         PRINT
         THAT’S                                                            WEDDINGS 2016
                                                                             A GUIDE TO
         COOL!
                                                                                                                                                                                                                                                               106,500+
                                                                           WHAT’S NEW IN
                                                                            KNOT-TYING
         Our City
         Joins
         the Hip
         Parade

           MADE IN
                                                                                 +
                                                                                SUDS AND
                                                                                  SOUL
                                                                               SUSIE BUSCH-
                                                                                TRANSOU
                                                                                                                                                                                                                                                               Annual Circulation
                                                                                                                                                                                                                                                               (bimonthly publication)
         THE SHADE
          ‘SUNNIES’
                                                                               HAS A LOT OF
                                                                                HEART(H)                    CONFIDENCE
         FOR WOMEN
                                                                                                            DOESN’T TAKE DETOURS.
                                                                                                                                                                                                                                                               Direct mailed to select upper-income homes in Tallahassee.
           AND MEN                                                              BELLES &
                                                                                 GENTS
                                                                               SPRINGTIME                   THE ALL-NEW BMW X5.
                                                                                ROYALTY
                                                                               REPRESENTS
                                                                                 US ALL
                                                                               ON THE MEND
                                                                                  CENTER
                                                                                                            You can turn left. You can turn right. Or if you’re behind the wheel of the all-new BMW X5, you can decide not to turn at all. With
                                                                                                            an available mighty 456-horsepower engine, enhanced suspension for absolute driving comfort or a sportier driving style, and a
                                                                                                            fully redesigned interior, the all-new BMW X5 is always ready, no matter the challenge ahead.
                                                                                                                                                                                                                                                               Sold through subscriptions and available on the following
                                                                                 TENDS TO
                                                                               INJURED AND
                                                                                ORPHANED
                                                                                 WILDLIFE
                                                                                                            Learn more about the all-new BMW X5, and enjoy exceptional offers at Capital BMW.

                                                                                                                                                                                                                                                               newsstands: Barnes & Noble, Books-A-Million, Midtown Reader,
                                                                                                                                                                                                                                                               The Bookshelf in Thomasville, Georgia, and the Rowland
                                                                                                            Capital BMW
                                                                                                            3701 W. Tennessee St
                                                                                                            Tallahassee, FL 32304
                                                                                                            866-206-6927
                                                                                                            Capital-BMW.com

                                                                                                                                                                                                                                                               Publishing office.
                                                                                                                                                                                                TALL AHASSEEMAGA ZINE.COM July–August 2019
                                                                                                            ©2019 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks                                    27

                                                                                                 025-070_TMJA19_PublishersLetter_Covers.indd 27                                                                                              6/12/19 2:25 PM

                                                                                                                                                                                                                                                               Reaches thousands of visitors/tourists through exclusive
                                                                                                                                                                                                                                                               executive hotel distribution at Hotel Duval, DoubleTree,
                                                                                                                                                                                                                                                               Four Points by Sheraton, Aloft, Govornors Inn and more.

                                                                                                                                                                                                                                                               Extended distribution in high-traffic waiting rooms and
                                                                                                                                                                                                                                                               frequently visited reception areas around Tallahassee.

2 TALLAHASSEE MAGAZINE Media Kit
MEDIA KIT - Rowland Publishing
EVENTS
Best of Tallahassee                                                                SOCIAL
Tally Top Pet                                                            2,534,320+
(in conjunction with Be the Solution)                                    Annual Impressions

Top Seniors

Exclusive issue Pop-Up Parties                                           825,700+ Impressions
Community engagement and                                                 64,400+ Engagements
sponsors of over 15 local events                                         20,500+ Clicks
                                                                         11,000+ Fans         408,800+ Impressions
                                                                                              8,500+ Engagement
                                                                                              9,700+ Followers
                                                                         927,700+ Impressions
                                                                         26,400+ Engagements
                                                                         8,300+ Followers     372,000+ Viewers

      E NEWSLETTERS

      153,700+
      Annual Impressions

      6,400+
      Subscribers

                     ONLINE
            702,100+
            Annual Impressions on
            TallahasseeMagazine.com

            117,300+
            Digital Flipbook Impressions

                    Statistics above based on a 12-month period from Oct. 2018 to Oct. 2019.     TALLAHASSEEMAGAZINE.COM   3
MEDIA KIT - Rowland Publishing
Native Advertising Opportunity
Sponsored Content
Be a part of the club! Inquire to see if you qualify to take advantage of partnering with Tallahassee
Magazine through our native sponsored content campaigns. Our top writers and content creators
curate a list of approved partners to participate in our content studio. This fully integrated content
program leverages Tallahassee Magazine’s audience across all platforms.

Content Channels                           Included Elements
  Events                                      Native sponsored content in Tallahassee Magazine
  News & Culture                              In-feed banner on TallahasseeMagazine.com
  Food & Drink                                Dedicated domain on TallahasseeMagazine.com
  Home & Garden                               Traffic Drivers/Impressions
  Life & Style                                E Newsletter inclusion
  Travel & Outdoors                           Social Media

                                                                                                    TALLAHASSEEMAGAZINE.COM   5
MEDIA KIT - Rowland Publishing
Editorial Themes and
        Special Sections
          BEST OF TALLAHASSEE BALLOT                 HISTORICAL CHURCHES                                  TOP SENIORS                          Think about home           RedEye Coffee’s founder      Mimi’s Table serves as a         SEASON FOR SNEEZIN’                          HIGH ON THE HOGS                     STYLE WITH A SMILE
             Root for your favorite businesses   We begin with St. John’s Episcopal as we      These 13 students reach high as they aim    improvements, inside and out    sees change brewing      salute to chef’s mother-in-law      What makes Tallahassee such a           Former Jefferson County commissioner   Realtor and former model Calynne Hill
                in our popular annual poll       explore two centuries of Capital City faith   to make a difference locally and globally                                                                                              challenging place for allergy sufferers         raises a rare breed of pig        offers fashion tips from head to toe

                                                                                                                                                                                                                                     Northwest
                                                                                                                                                                                                                                     Florida
                                                                                                                                                                                                                                     Weddings
                                                                                                                                                                                                                                     2019: Places,
                                                                                                                                                                                                                                     ideas, trends
                                                                                                                                                                                                                                     and more

                        first
                                                                                                                                                                                                                                     Place
         Florida’s

          family
          The new governor and                                                                                                                                                                                                       toBee
           first lady discuss life
           with their kids in the                                                                                                                                                                   Bright                           Capital City swarms with
                                                                                                                                                                                                                                     beekeepers of all ages

                                                                                                                                                                                                     Spots
           Governor’s Mansion

                                                                                                                                                                                          How four Capital City neighborhoods
                                                                                                                                                                                                 embrace their sense of place

                                                                                                                                 BLACK HISTORY/NEW YEAR, NEW YOU
         JANUARY–FEBRUARY                                                                                                        Special Advertising Section: Financial Health

                                                                                                                                 WOMEN’S HISTORY/PERSONALITIES (ART OF LIVING)
         MARCH–APRIL                                                                                                             Special Advertising Section: Springtime Tallahassee
                                                                                                                                 PETS AND FAMILY FUN/TRAVEL VACATIONS
         MAY–JUNE                                                                                                                Special Advertising Section: Vet/Pet Profiles, Professional Profiles, Spring Gift Guide, Top Seniors,
                                                                                                                                 Best of Tallahassee Readers’ Choice Poll Ballot
                                                                                                                                 FASHION
         JULY–AUGUST                                                                                                             Special Advertising Section: Fashion Guide, Weekend Getaways

                                                                                                                                 FOOD, HARVEST, SUSTAINABILITY
         SEPTEMBER–OCTOBER                                                                                                       Special Advertising Section: Medical Profiles, Visit Northwest Florida Beaches

                                                                                                                                 GIVING
         NOVEMBER–DECEMBER                                                                                                       Special Advertising Section: Best of Tallahassee Results, Holiday Gift Guide, Estate Planning,
                                                                                                                                 Health and Fitness

6 TALLAHASSEE MAGAZINE Media Kit
MEDIA KIT - Rowland Publishing
What Our Advertisers
Have to Say
“IT’S A GREAT                 Tallahassee                             Tallahassee
MAGAZINE —                    Magazine is a                           Magazine covers
AND JUST WHEN                 good fit for our                        Tallahassee from
YOU THINK IT IS                                                       the perspective of
PERFECT, THEY                 customers because
                                                                      our customer, an
RAISE THE BAR                 it’s diversified like                   upscale woman
AGAIN.”                       our customer base.                      who not only cares
 ENSON GREEN, OWNER OF
B
BENSON’S HEATING &            Hettie Spooner,                         about fashion but
AIR CONDITIONING INC.         Hill Spooner & Elliott Inc.             who passionately
                                                                      cares about
                                                                      impacting her
 “Their staff is professional                                       community in a
    and very easy to work with.”                                      positive manner.
    GERALD LAMOTHE JR., OWNER OF SUPERIOR PAINTING                    Juli Downs, Narcissus
                                                                      & Pink Narcissus

         THE MAGAZINE DELIVERS OUR MESSAGE IN
         A MANNER THAT NO ONE ELSE CAN.”
                                               Crawford Atkins, General Manager of Capital Eurocars

“In our opinion, Tallahassee Magazine is the best media venue for reaching affluent
customers. We have been successfully advertising in Tallahassee Magazine for decades
and have yet to find a better resource. What we like most about the publication is that it
has the beautiful photography and dynamic writing of a slick big-city publication while
still mainly covering local stories, businesses and personalities — the perfect mix to
attract readership. Adding a digital issue and partnering with local experts continues to
make this magazine relevant to a diverse readership of all ages!”
Dorothy & Don Vodicka, Owners, The Gem Collection

                                                                               TALLAHASSEEMAGAZINE.COM   7
MEDIA KIT - Rowland Publishing
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      carries                                                                                                                BAY COUNTY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         him
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      beyond                                                                                                                 BUSINESS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   his gospel                                                                                                                JOURNAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        roots

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Forging
                                                                                                                                                                                                                                                        ART MONTH
                                                                                                                                                                                                                                                      SOUTH WALTON
                                                                                                                                                                                                                                                       Collection of events

      40 YEARS
                                                                                                                                                                                                                                                      celebrates the magic
                                                                                                                                                                                                                                                     of creations — written,                                                                                                                                                                                                                                                                                                                                           GULFICANA
                                                                                                                                                                                                                                                        sculpted, painted                                                                                                                                                                                                                                                                                                                                           Pulitzer Prize

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         a Future
   Tallahassee Magazine celebrates                                                                                                                                                                                                                        and projected
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              winner recounts the
    its ruby anniversary and looks                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          tumultuous history of
    back on four decades of events                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               an American sea
           in the Capital City
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           RECOVERY                                                                                                                      DIVERSITY                                         FLEXIBILITY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   BEACHWEAR                                                                                                                                                                                                                                                       Corporate support                                                                                                                          Amid devastation,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Triumph Gulf Coast        Accelerating pace
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 From tanks to bikinis to                                                                                                                                                                                                                                                        helped storm-damaged                                                                                                       board weighsPanama
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          projects  City’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     of globalmayor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               change brings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Panama City hospital get                                                                                                   with goal of making area   business opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                swim dresses, we’ve got                                                                                                                                                                                                                                                              back on its feet                                                                                                                         sees opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           economy less vulnerable     along with disruption
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    you (sort of) covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   2019-20                                                                                                                                                                                                                                                                                                                                                                                                                                                2019-20

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301
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          & Medical                                                                                                                                                                                                                                                                 RESOURCE GUIDE

 Ways to Achieve                                                                                                                                              EVER AFTER
Wedding Day Bliss                                                                                                                                                  Bring Your
                                                                                                                                                              Fairytale to Life
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             PB    Tallahassee Newcomer 2019–20
                                                                                    The Best Vendors, Venues
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                                                                                                                                                                         +                                                                                 YOUR GUIDE TO SCHOOLS, PARKS, SHOPPING, DINING, HEALTH CARE PROVIDERS, MUSEUMS, VENUES AND MORE

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           COLUMBUS STATE
                                                                                                                                                                                                                                                                                                                                                         2 0 2 0 L E G I S L AT I V E P R E V I E W

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               2020 COMPLIMENTARY RENTAL GUIDE
                                                                                                                                                                                                                                                               FLORIDA RESTAURANT & LODGING ASSOCIATION

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                The Magazine of Columbus State University for Alumni & Friends                    Fall 2019

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ISSUE FOURTEEN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              inspiration + discovery from the emerald coast and beyond
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               COLLINS VACATION RENTALS

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               NOW, PART THREE:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               UNIVERSITY AVENUE
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Parent Outreach                             Page 12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                are building change

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Issue Fourteen 2020

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Tips to build                            OPPORTUNITIES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Page 16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  your baby’s brain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         every day
                                                                                                                                                                                                                                                                                                                      Get To Know
                                                                                                                                                                                                                                                                                                                      Your Executive                                                                                                                                                                                                                                              TMW UPDATE                                   PROFILES IN ALUMNI
                                                                                                                                                                                                                                                                                                                      Committee                                                                                                                                                                                                                                                                                                ENGAGEMENT                                                                                                                                                                              2020 COMPLIMENTARY RENTAL GUIDE
                                                                                                                                                                                                                                                               WINTER 2019

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Pensacola parents                             Page 18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   part of research                                                                                                                                                                                                                       (855) 206-9107 | CollinsVacationRentals.com
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