MEDIA KIT - Tallahassee Magazine
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MEDIA KIT
Tap into Tallahassee
Magazine’s Brand Footprint
One custom plan for you with many touch points
BEST OF TALLAHASSEE BALLOT HISTORICAL CHURCHES TOP SENIORS
Root for your favorite businesses We begin with St. John’s Episcopal as we These 13 students reach high as they aim
in our popular annual poll explore two centuries of Capital City faith to make a difference locally and globally
For over 40 years, Tallahassee Magazine connects its advertising
partners to our readers through dynamic multimedia platforms.
Whether you’re interested in print, events, digital, social or special
sections, Tallahassee Magazine can customize a program to attract
your desired audience and create an innovative campaign that aligns
your brand with ours.
Tallahassee Magazine has a verified and qualified distribution and
circulation model where we guarantee we are reaching a vertical
Florida’s first market of consumers with pre-qualified upper household incomes.
family Tallahassee Magazine has a reach of more than 2,911,900 impressions
The new governor and
first lady discuss life annually across our multimedia platforms. We connect our readers
with their kids in the
Governor’s Mansion with the content they desire in every format that suits their lifestyle.
They are loyal, engaged and influential.
NOW PRINT
THAT’S WEDDINGS 2016
A GUIDE TO
COOL!
106,500+
WHAT’S NEW IN
KNOT-TYING
Our City
Joins
the Hip
Parade
MADE IN
+
SUDS AND
SOUL
SUSIE BUSCH-
TRANSOU
Annual Circulation
(bimonthly publication)
THE SHADE
‘SUNNIES’
HAS A LOT OF
HEART(H) CONFIDENCE
FOR WOMEN
DOESN’T TAKE DETOURS.
Direct mailed to select upper-income homes in Tallahassee.
AND MEN BELLES &
GENTS
SPRINGTIME THE ALL-NEW BMW X5.
ROYALTY
REPRESENTS
US ALL
ON THE MEND
CENTER
You can turn left. You can turn right. Or if you’re behind the wheel of the all-new BMW X5, you can decide not to turn at all. With
an available mighty 456-horsepower engine, enhanced suspension for absolute driving comfort or a sportier driving style, and a
fully redesigned interior, the all-new BMW X5 is always ready, no matter the challenge ahead.
Sold through subscriptions and available on the following
TENDS TO
INJURED AND
ORPHANED
WILDLIFE
Learn more about the all-new BMW X5, and enjoy exceptional offers at Capital BMW.
newsstands: Barnes & Noble, Books-A-Million, Midtown Reader,
The Bookshelf in Thomasville, Georgia, and the Rowland
Capital BMW
3701 W. Tennessee St
Tallahassee, FL 32304
866-206-6927
Capital-BMW.com
Publishing office.
TALL AHASSEEMAGA ZINE.COM July–August 2019
©2019 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks 27
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Reaches thousands of visitors/tourists through exclusive
executive hotel distribution at Hotel Duval, DoubleTree,
Four Points by Sheraton, Aloft, Govornors Inn and more.
Extended distribution in high-traffic waiting rooms and
frequently visited reception areas around Tallahassee.
2 TALLAHASSEE MAGAZINE Media Kit
EVENTS
Best of Tallahassee SOCIAL
Tally Top Pet 2,534,320+
(in conjunction with Be the Solution) Annual Impressions
Top Seniors
Exclusive issue Pop-Up Parties 825,700+ Impressions
Community engagement and 64,400+ Engagements
sponsors of over 15 local events 20,500+ Clicks
11,000+ Fans 408,800+ Impressions
8,500+ Engagement
9,700+ Followers
927,700+ Impressions
26,400+ Engagements
8,300+ Followers 372,000+ Viewers
E NEWSLETTERS
153,700+
Annual Impressions
6,400+
Subscribers
ONLINE
702,100+
Annual Impressions on
TallahasseeMagazine.com
117,300+
Digital Flipbook Impressions
Statistics above based on a 12-month period from Oct. 2018 to Oct. 2019. TALLAHASSEEMAGAZINE.COM 3
Online Pricing (Gross Rates**) Print Pricing (Gross Rates**)
ONLINE ADS FULL COLOR (Per issue) 1X 4X 6X
Online Ad (300 x 600) $1,595/month Full page $2,515 $2,215 $2,155
Online Ad (Feature Gallery) $1,295/month 1/2 page $1,715 $1,575 $1,495
Online Ad (300 x 250) $1,100/month
1/4 page $975 $935 $845
Wallpaper $2,595/month
1/8 page $535 $505 $465
Pushdown $2,195/month
Sidekick $2,195/month PREFERRED POSITIONS (PER ISSUE) 6X
Top Ad Pushdown $2,195/month Inside Front Cover/2-Page Spread $5,675
Expandable $1,995/month 2nd Spread in Front Section $5,475
Footer $1,595/month 3rd Spread in Front Section $5,009
Leaderboard Slot $1,595/month Inside Back Cover $2,765
Back Cover $3,065
DIGITAL VISIBILITY Two Page Spread $4,015
E-Newsletter $895/blast Next to Table of Content, Publisher or Editor Letter $2,609
Digital Sponsored Article $3,995/post
The Best of Tallahassee event celebrates the community’s best of the
SOCIAL MEDIA best as voted by our readers. The top two businesses in over 100
categories will be announced live throughout the evening, with an
exclusive release of the November/December Best of Tallahassee
Facebook Post $150/post issue of Tallahassee Magazine.
Twitter Post $80/post
Brand your company with the most exclusive event Tallahassee has to offer through
Instagram Post $150/post sponsorship opportunities. Take advantage of unique exposure for your brand or
Pinterest Post $150/post services through print, digital, social media, videography and event attendee
experience. Additional information is available upon request.
LinkedIn Post $35/post
Presenting Sponsor (1) $15,000
NOTES Gold Level Sponsors (3) $10,000
Barn Door/Gate Fold/Centerfold/Insert/polybag Silver Level Sponsors (3)
$7,000
(quote upon request)
Bronze Level Sponsors (3) $5,000
Other special positions: Add 15% for guarantee
Click-through on digital magazine flipbook included. Supporting & Media Sponsors (4) $3,000
2 PAGE SPREAD FULL PAGE ½ PAGE H ½ PAGE V ¼ PAGE
18" x 10.875" 9” x10.875” 7.875" x 4.875" 3.8125" x 9" 3.8125" x 4.875"
** T erms: Recognized advertising agencies will be eligible for a 15% commission based on ad material and signed insertion order being submitted by deadlines. Late fee of $100 will apply for materials submit-
ted after deadline; billed upon publication net 30 days; finance charged of 1.5% per month will apply to accounts not paying within billing terms. Rates include complimentary design services with supplied
content to build, including up to 3 proofs per issue. A $25 fee will appy to each subsequent proof beyond the first 3.
4 TALLAHASSEE MAGAZINE Media Kit
Native Advertising Opportunity
Sponsored Content
Be a part of the club! Inquire to see if you qualify to take advantage of partnering with Tallahassee
Magazine through our native sponsored content campaigns. Our top writers and content creators
curate a list of approved partners to participate in our content studio. This fully integrated content
program leverages Tallahassee Magazine’s audience across all platforms.
Content Channels Included Elements
Events Native sponsored content in Tallahassee Magazine
News & Culture In-feed banner on TallahasseeMagazine.com
Food & Drink Dedicated domain on TallahasseeMagazine.com
Home & Garden Traffic Drivers/Impressions
Life & Style E Newsletter inclusion
Travel & Outdoors Social Media
TALLAHASSEEMAGAZINE.COM 5
Editorial Themes and
Special Sections
BEST OF TALLAHASSEE BALLOT HISTORICAL CHURCHES TOP SENIORS Think about home RedEye Coffee’s founder Mimi’s Table serves as a SEASON FOR SNEEZIN’ HIGH ON THE HOGS STYLE WITH A SMILE
Root for your favorite businesses We begin with St. John’s Episcopal as we These 13 students reach high as they aim improvements, inside and out sees change brewing salute to chef’s mother-in-law What makes Tallahassee such a Former Jefferson County commissioner Realtor and former model Calynne Hill
in our popular annual poll explore two centuries of Capital City faith to make a difference locally and globally challenging place for allergy sufferers raises a rare breed of pig offers fashion tips from head to toe
Northwest
Florida
Weddings
2019: Places,
ideas, trends
and more
first
Place
Florida’s
family
The new governor and toBee
first lady discuss life
with their kids in the Bright Capital City swarms with
beekeepers of all ages
Spots
Governor’s Mansion
How four Capital City neighborhoods
embrace their sense of place
BLACK HISTORY/NEW YEAR, NEW YOU
JANUARY–FEBRUARY Special Advertising Section: Financial Health
WOMEN’S HISTORY/PERSONALITIES (ART OF LIVING)
MARCH–APRIL Special Advertising Section: Springtime Tallahassee
PETS AND FAMILY FUN/TRAVEL VACATIONS
MAY–JUNE Special Advertising Section: Vet/Pet Profiles, Professional Profiles, Spring Gift Guide, Top Seniors,
Best of Tallahassee Readers’ Choice Poll Ballot
FASHION
JULY–AUGUST Special Advertising Section: Fashion Guide, Weekend Getaways
FOOD, HARVEST, SUSTAINABILITY
SEPTEMBER–OCTOBER Special Advertising Section: Medical Profiles, Visit Northwest Florida Beaches
GIVING
NOVEMBER–DECEMBER Special Advertising Section: Best of Tallahassee Results, Holiday Gift Guide, Estate Planning,
Health and Fitness
6 TALLAHASSEE MAGAZINE Media Kit
What Our Advertisers
Have to Say
“IT’S A GREAT Tallahassee Tallahassee
MAGAZINE — Magazine is a Magazine covers
AND JUST WHEN good fit for our Tallahassee from
YOU THINK IT IS the perspective of
PERFECT, THEY customers because
our customer, an
RAISE THE BAR it’s diversified like upscale woman
AGAIN.” our customer base. who not only cares
ENSON GREEN, OWNER OF
B
BENSON’S HEATING & Hettie Spooner, about fashion but
AIR CONDITIONING INC. Hill Spooner & Elliott Inc. who passionately
cares about
impacting her
“Their staff is professional community in a
and very easy to work with.” positive manner.
GERALD LAMOTHE JR., OWNER OF SUPERIOR PAINTING Juli Downs, Narcissus
& Pink Narcissus
THE MAGAZINE DELIVERS OUR MESSAGE IN
A MANNER THAT NO ONE ELSE CAN.”
Crawford Atkins, General Manager of Capital Eurocars
“In our opinion, Tallahassee Magazine is the best media venue for reaching affluent
customers. We have been successfully advertising in Tallahassee Magazine for decades
and have yet to find a better resource. What we like most about the publication is that it
has the beautiful photography and dynamic writing of a slick big-city publication while
still mainly covering local stories, businesses and personalities — the perfect mix to
attract readership. Adding a digital issue and partnering with local experts continues to
make this magazine relevant to a diverse readership of all ages!”
Dorothy & Don Vodicka, Owners, The Gem Collection
TALLAHASSEEMAGAZINE.COM 7
PROPRIETARY TITLES
SPECIAL ANNIVERSARY ISSUE NORTHWEST FLORIDA WEDDINGS: ADD ‘WOW’ TO YOUR DAY OF VOWS Bubba Watson’s conscience is his caddy
BAY PRIDE
A long-closeted
community takes
its place in the
NW Florida sun
AEROSPACE
Marianna hopes
to attract aviation
contractors to its
commerce park
HSU SHINES
Fort Walton Beach
entrepreneur leads
students to try on
STEM curriculum
Musician’s
path SPECIAL REPORT
carries BAY COUNTY
him
beyond BUSINESS
his gospel JOURNAL
roots
Forging
ART MONTH
SOUTH WALTON
Collection of events
40 YEARS
celebrates the magic
of creations — written, GULFICANA
sculpted, painted Pulitzer Prize
a Future
Tallahassee Magazine celebrates and projected
winner recounts the
its ruby anniversary and looks tumultuous history of
back on four decades of events an American sea
in the Capital City
RECOVERY DIVERSITY FLEXIBILITY
BEACHWEAR Corporate support Amid devastation,
Triumph Gulf Coast Accelerating pace
From tanks to bikinis to helped storm-damaged board weighsPanama
projects City’s
of globalmayor
change brings
Panama City hospital get with goal of making area business opportunities
swim dresses, we’ve got back on its feet sees opportunities
economy less vulnerable along with disruption
you (sort of) covered
2019-20 2019-20
Newcomer Physicians
TA L L A H A S S E E
301
GOING
GREEN
Eco-Friendly
Weddings
ROYALLY
T H E C A P I TA L C I T Y ’ S P R E M I E R R E S O U R C E G U I D E
& Medical RESOURCE GUIDE
Ways to Achieve EVER AFTER
Wedding Day Bliss Bring Your
Fairytale to Life
STAY ACTIVE
The Importance of an
Exercise Routine
SOLE SURVIVAL
Keeping Your Feet Happy
and Healthy
coastal
chic
What Makes
an Emerald
Coast Wedding
Unique
PB Tallahassee Newcomer 2019–20
The Best Vendors, Venues
& Views of the Region
+ YOUR GUIDE TO SCHOOLS, PARKS, SHOPPING, DINING, HEALTH CARE PROVIDERS, MUSEUMS, VENUES AND MORE
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A C O M P R E H E N S I V E L I S T O F P H Y S I C I A N S , O R G A N I Z E D B Y S P E C I A LT Y
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CUSTOM PUBLISHING TITLES
Footprints IT’S
HILTON SANDESTIN BEACH MAGAZINE {2019 EDITION}
TALLAHASSEE
IN A DAY’S WORK
FUN IN
THE SUN
Activities, Dining,
MEETINGS
2019 PLANNER GUIDE
Events and More
J A M AT WET BUT I N TO U C H
THE BEACH STILL WILD W I T H N AT U R E
Music festivals that Rainy day plans that won’t Get active outdoors in
will leave you rocking leave you high and dry Panama City Beach VisitTallahassee.com
HiltonSandestinBeach.com
CO M P L I M E N TA R Y VISITTALLAHASSEE.COM 2019 1
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COLUMBUS STATE
The Magazine of Columbus State University for Alumni & Friends Fall 2019
MAKING A CSU, THEN AND
DIFFERENCE NOW, PART THREE:
How Brain Bags, UNIVERSITY AVENUE
Parent Outreach Page 12
are building change
BRAIN ADVISORY BOARDS
BUILDERS AND VOLUNTEER
Tips to build OPPORTUNITIES
Page 16
your baby’s brain
every day
TMW UPDATE PROFILES IN ALUMNI
ENGAGEMENT
Pensacola parents Page 18
part of research
CREATIVE TO THE CORE Fall 2019 1
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