MEDIA KIT // 2018 - D Magazine Partners
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MEDIA KIT // 2018
HOW TO DO
EVERYTHING
A USER’S G U I D E T O DA L L A S
How to Raise A
COWBOY
ATTEND
BUILD THE
Dallas’ Most
EXCLUSIVE Perfect
PARTY Burger
BUG
BAIL SOMEONE
Cole Beasley
Out of
PROOF
is 5 foot 8.
And he can’t
be stopped.
Your Home JAIL
Fight Your Strike Gold
at
PROPERTY
ESTATE
TAX SALES
38
Savvy
Solutions
To Living
Large in
Big D
PAGE 48
FOOD & DRINK SHOPPING
BEST TEX-MEX BEST GIFT SHOP
BEST MARGARITA BEST LOUNGE PANTS
BEST BURGER BEST PET STORE
S E RV I C E S C U LT U R E
BEST BLOWOUT BEST CRITIC
BEST FOOT MASSAGE BEST RADIO SHOW
BEST RUG CLEANER BEST BOOKSTORE
229
M A K I N G D A L L A S E V E N B E T T E R
Winners
WHERE TO EAT,
DRINK, SHOP,
& PLAY RIGHT
NOW IN DALLAS
Plus: David Feherty
on His New Hero
Jordan Spieth
We Love You, Jordan!
TWITTER INSTAGRAM
The Worst Billionaire in Dallas Through My
Dallas: A Tweetstorm Father’s Eyes: Photos
LINKEDIN
From the 1940s and ’50s
SMU Is Trying to FACEBOOK
Save Dallas’ Prehistory. “I Let My Beloved Home
Yes, We Have One. Become an Airbnb”
BEST NEW
RESTAURANTS
WITH
DALLAS/FORT
THE 2017
RESTAURANT
INSIDE DEALS TYCOONS
OF THE ¡TACOS!
Where To Sell That The Man Who Lucked YEAR Two Taquerias That T
WORTH
Designer Dress After Into the Most Coveted You Must Try Now
You Instagram It Building in Dallas C
A LEADER EMERGES
REVISIONISTS DRIBBLERS
An Imam in Irving Is
Why Are Dallas’ Elite Did Somebody Order Changing How Dallas 8
Whitewashing the City’s Some Wings? Looks at Religion
Racial History? The WNBA Is Here!
WEEKEND FRIJOLES DE LA OLLA
GREAT PLAC
TO LI
AT TAQUERO
The 10 Best
IN WEST DALLAS
Neighborhoods In
Hi, we're D Magazine.
Let us introduce you to the best audience, AT A GLANCE:
editorial product, and engagement AV E R A G E R E A D E R S H I P
opportunities in Dallas. PER ISSUE
499,804*
Since 1974, we’ve dominated the Dallas media market through influential editorial and a
renowned brand. Our business model is simple: Attract high-value readers. Connect them
to our advertisers. Build our advertisers’ businesses.
OUR READER HAS AN
It’s a virtuous circle, and we’d love for you to be a part of it.
AV E R A G E H O U S E H O L D
INCOME OF
$330,018**
WE WANTED TO CONNECT WITH, AND EXPAND, OUR CUSTOMER
BASE IN THE DALLAS MARKET THROUGH A PUBLICATION WITH
BEAUTIFUL CREATIVE AND TOP-DRAWER EDITORIAL. WE FOUND
OUR READER HAS AN
AN OUTSTANDING PARTNER IN D, AND LOOK FORWARD TO AV E R A G E H O M E VA L U E O F
CONTINUED SUCCESS.”
$749,446**
— ORVIS
SOURCE: *Media Audit 2013
**Circulation Verification Council 2017
AUDIENCE
Who are our readers?
The Educated. Affluent. And Highly Loyal.
Our audience is a 52 80.1%
marketer’s dream. AVERAGE
READER
of readers say they
frequently purchase
products seen in
77%
AGE
D Magazine.
Whether they are picking up the magazine,
perusing online, or engaging at an event,
they trust us and our partners to deliver 64%
of our readership
has completed a
college degree
and above. Our
53%
of readers keep
FEMALE audience is 2.5
their copy of D
the best. So let’s introduce you, shall we? times more likely
Magazine for more
to graduate college
than one month.
than the average
Dallas resident.
36% 96%
of our readers
MALE
took at least one
vacation last year.
SOURCE: Certified Verification Council 2017
LO C A L R E AC H
Where do we reach?
Wherever our readers are, so is D.
PRINT D I G I TA L EVENTS
D MAGAZINE WAS OUR GO-TO FOR
59,829 4,000,000+ Our team LAUNCHING HOIST IN TEXAS. D’S
STRATEGIC PARTNERSHIPS AND
AVERAGE NET AVERAGE MONTHLY helps produce IMPACTFUL OFFERINGS HELPED
CIRCULATION PAGE VIEWS
an average of US CONNECT WITH THE AUDIENCE
THAT INFLUENCES DALLAS IN AN
75+ events
51.66%
PAID SUBSCRIBERS
1,000,000+
AVERAGE MONTHLY
a year
AUTHENTIC WAY."
— HOIST
UNIQUES
26%
DISTRIBUTED IN
10%
DIGITAL GROWTH
WAITING ROOMS AND YEAR OVER YEAR
HOTELS
27%
DISTRIBUTED ON
146, 211
AVERAGE EMAIL
NEWSSTANDS DATABASE MEMBERS
SOURCE: Certified Verification Council 2017, Google Analytics
PRINT
Leverage the most powerful
print product in town.
499,804
Average Readership
*
59,829
Monthly Net Circulation
**
Since 1974, D Magazine has remained the trusted monthly resource for city and
business leaders, curious newcomers, and passionate residents. Spanning style
coverage, dining reviews, investigative journalism, and reader service, it is the ultimate
guide to Dallas with unparalleled influence.
With the most affluent readership of any city and regional magazine, aligning your brand
and business with D will ensure that you stay top of mind among this coveted audience.
84%*** 82%****
DID YOU KNOW?
D Magazine sells
more newsstand copies
of women say they are more engaged when of U.S. internet users say in Dallas than People and
reading a magazine than they trust print the most Vanity Fair combined.*****
any other form of content. out of all media.
SOURCES: *Media Audit 2013, **Circulation Verification Council 2017, ***Bauer Media, ****Marketing Sherpa 2017, *****Centofante Group
Editorial Calendar
2018 NEWS
STAND
AD
CLOSE
ART
DUE
JAN JOURNALISM DEC NOV NOV
TWITTER INSTAGRAM
Ad Sections: Annual Retirement Guide for North Texas; Best Lawyers Under
40; Collin County Medical Directory; Travel 21 10 14
The Worst Billionaire in
Dallas: A Tweetstorm
Dallas Through My
Father’s Eyes: Photos FEB CHEAP EATS
JAN DEC DEC
18 6 8
LINKEDIN
From the 1940s and ’50s
SMU Is Trying to FACEBOOK Ad Section: Travel
Save Dallas’ Prehistory. “I Let My Beloved Home
MAR LOST DALLAS, EXCELLENCE IN NURSING
Yes, We Have One. Become an Airbnb”
FEB JAN JAN
BEST NEW
Ad Sections: Aesthetic Beauty; Private School Guide; Doctor’s Orders; Travel
22 19 23
APR 50 THINGS EVERY DALLASITE MUST DO, COLLIN COUNTY BEST DOCS
RESTAURANTS
MAR FEB FEB
WITH
Ad Sections: Best Doctors in Collin County; Travel
Event: Best Lawyers in Dallas 22 16 20
DALLAS/FORT
THE 2017
RESTAURANT MAY BEST STEAKHOUSES, BEST LAWYERS APR MAR MAR
OF THE
YEAR Ad Sections: Best Lawyers in Dallas; Doctor’s Orders; Private School Guide;
26 23 27
WORTH
Travel
JUN TRAVEL MAY APR APR
Ad Section: Travel
Events: Best Real Estate Agents; Best Mortgage Professionals 24 20 24
FRIJOLES DE LA OLLA
JUL REAL ESTATE JUN MAY MAY
Ad Sections: Best Real Estate Agents, Mortgage, Insurance; Travel
28 25 29
AT TAQUERO
IN WEST DALLAS
Event: Best of Big D
AUG BEST OF BIG D JUL JUN JUN
Ad Sections: Best Dentists; Leaders in Law; Travel
Event: Best Dentists in Dallas 26 22 26
SEP FALL FESTIVALS AUG JUL JUL
Best New Restaurants, December 2017 Ad Sections: Doctor’s Orders; Guide to Plastic Surgery; Travel
Event: Best Doctors in Dallas and Collin County 23 20 24
OCT BEST DOCTORS AND PEDIATRIC SPECIALISTS IN DALLAS SEP AUG AUG
Ad Sections: Best Doctors in Dallas; Private School Guide; Travel
20 17 21
NOV JOURNALISM, BEST FINANCIAL PLANNERS AND TOP WEALTH MANAGERS OCT SEP SEP
BEST IN THE U.S." Ad Sections: Best Financial Planners/Wealth Managers in Dallas;
Top Medical Centers; Family Law; Travel
Event: Celebrating the Best
18 14 18
DEC BEST NEW RESTAURANTS IN DALLAS NOV OCT OCT
— CITY AND REGIONAL MAGAZINE ASSOCIATION, Ad Sections: Celebrating the Best; December Days of Giveaways; Doctor’s
2016, 2013, 2012, 2002, 1998, 1992 Orders; Holiday Gift Guide; Travel
Event: Best New Restaurants
22 19 23
D I G I TA L
Connect with the most
desirable up-and-coming
audience through D Magazine.com has cornered the market on young,
dmagazine.com. affluent professionals who take full advantage of their city.
Engage with them through custom content packages, answer
their need when searching for a local service, and appear in
their newsfeeds through a trusted source.
WHO DO WE REACH? THEY ARE READY TO ENGAGE
WITH YOUR BRAND:
51% 77% visit dmagazine.com
at least monthly.
are between
25 and 44 years old.
65% AND THEY’RE READY TO MEET YOU:
are female. of dmagazine.com readers
59% are more or just as likely
to click on an article
75% sponsored by a brand.
have a bachelor's or
professional degree
(MBA, M.D., J.D.). 79% of dmagazine.com readers
trust sponsored content.
SOURCE: DMagazine.com Online Survey, 2017
D I G I TA L
Social Reach
Our digital reach doesn’t stop on our site.
We are everywhere our audience is,
and your business can be too.
For select partnerships, SOCIAL INFLUENCE
we can showcase and share
your native content, present
your Instagram imagery to
reach our engaged content,
1,298,565 followers
across D’s social channels
and continue to cultivate the
most relevant and engaged
audience in Dallas so that
your content is top of mind.
LET'S BREAK IT DOWN
Robust digital offerings
and program opportunities
available including: 343,303+ 143,976+
Twitter Facebook
E-NEWSLETTERS
followers followers
E-BLASTS
DISPLAY ADS YEAR AFTER YEAR D MAGAZINE DELIVERS
NATIVE POSTS A STEADY STREAM OF NEW BUSINESS
SPONSORED POSTS
SOCIAL PROMOTIONS 136,358+ 100,302+ FROM BOTH OUR PRINT AND ONLINE
ADVERTISING. WE FIND D MAGAZINE TO BE
PROGRAMMATIC ADVERTISING Instagram Pinterest PRODUCTIVE AND AN IMPORTANT PART OF
followers followers
CATEGORY SPONSORSHIPS OUR OVERALL MIX.”
DIRECTORY ENHANCEMENTS
— MIRIAM MOORE,
MARKETING MANAGER - KEY WHITMAN EYE CENTER
EVENTS
No one does
events like we do.
D Magazine events bring together the best and brightest of Dallas. Whether
it’s the Best Doctors in Dallas, Young Professionals Networking Happy Hours, or
the 3,000 person Best of Big D bash, we create memorable and highly targeted
experiences across Dallas’ most-desired industries, communities, and audiences.
What does this mean for you? A rare opportunity to engage and activate your
target audience through pre-promotion, onsite activation, and strategic follow-
OUR PARTNERSHIP WITH
up. Our marketing and events team will work with you to create a customized
D MAGAZINE OPENED GREAT
program to fit your needs. We promise a good, ROI-positive time.
OPPORTUNITIES FOR THE TOPO
CHICO BRAND. BEING FEATURED
AT BEST OF BIG D GAVE US
BRAND RECOGNITION AMONG
THE TOP INFLUENCERS IN THE
DALLAS-FORT WORTH AREA.”
— TOPO CHICOWelcome to the party.
EVENTS
Professional Bests: Meet your Prospects
D Magazine hosts numerous events throughout the year to honor and engage
coveted industries and city leaders, in addition to consumer-friendly events that
provide ample activation opportunities for Dallas’ most desirable audience.
BEST LAWYERS UNDER 40 BEST LAWYERS IN DALLAS BEST REAL ESTATE AGENTS AND TOP
PRODUCERS IN DALLAS
EVENT: January EVENT: April EVENT: June
ISSUE: January ISSUE: May ISSUE: July
ATTENDANCE: 120+ ATTENDANCE: 300+ ATTENDANCE: 450+
This event honors our newest group of Bests, the Best D Magazine is proud to annually honor exceptional Every year, we ask more than 15,000 homebuyers and
Lawyers in Dallas Under 40. This desirable up-and- lawyers, nominated by their peers across 34 categories. esteemed members of the real estate and insurance
coming group is enthusiastic and engaged and ready This event is your business’ opportunity to connect with communities to nominate professionals for recognition.
to network and mingle. a vast network of high-powered lawyers representing the Winners are selected for their excellence in customer
people and institutions of Dallas with mastery. Ideal for service, integrity, and market knowledge. This event gives
high-end consumer products, services, liquor, and auto. your business unparalleled access to the key players in
the real estate industry.
BEST MORTGAGE AND INSURANCE BEST DENTISTS IN DALLAS BEST DOCTORS IN DALLAS
PROFESSIONALS IN DALLAS
EVENT: June EVENT: August EVENT: September
ISSUE: July ISSUE: September ISSUE: October
ATTENDANCE: 125+ ATTENDANCE: 125+ ATTENDANCE: 400+
We ask mortgage, title companies, and real estate D Magazine annually invites thousands of local dentists The Best Doctors in Dallas event brings together
agents every year to nominate professionals to be to publicly honor their most talented peers. Dentists may esteemed members of the medical community,
featured in D. The winners are invited to the Best vote for other licensed dentists across multiple specialties, nominated by their peers, for being exceptionally skilled
Mortgage Professionals event—an intimate cocktail whom are then vetted through an anonymous panel. We and compassionate. This large-scale event allows your
reception. Sponsoring this event allows your business celebrate at a blowout Best Dentists in Dallas event—your business to capture the attention of a wide range of
to talk to the best mortgage professionals in Dallas opportunity to get in front of the professionals making high-value healthcare professionals.
one-on-one. Dallas smile.EVENTS
Consumer Events:
Face Time with Our Audience
DISTILLED WHISKEY YOUNG PROFESSIONAL DALLAS INFLUENCER BEST OF BIG D
EXPERIENCE NETWORKING HAPPY CELEBRATION PARTY
HOURS EVENT: August
EVENT: June ISSUE: August
EVENT: April EVENT: Quarterly ISSUE: June ATTENDANCE: 2,500+
ISSUE: April ATTENDANCE: 150+ ATTENDANCE: 150+
ATTENDANCE: 200+ Throughout a yearlong integrated media
Cultivated through our marketing and editorial campaign, a Best of Big D sponsorship
D Magazine will host one of our premier D Magazine welcomes coveted teams, we will be bringing together the top package exposes our massive and in a
liquor tasting events, an upscale whiskey young professionals who are engaged Dallas social media influencers for a one- uential audience to your brand through
tasting, with modern American cuisine in the city and are passionate about night celebration. These men and women print, online, and social platforms. It also
and spirits that’s sure to be the talk of making connections. Through a series make Dallas look great, whether through provides brand presence at our annual
the town. Enjoy a tasting flight of various of quarterly happy hours with varied their lifestyle, food, wellness, and photography event, where hundreds of Dallas VIPs and
scotch whiskies. Reach Dallas’ drinkers with audience targets including newcomers followings, and they’ll make your brand look influencers celebrate the Best of Big D
a refined palette and a taste for something to Dallas, these are an ideal opportunity great too. This is a rare opportunity to tap winners. There’s no party like a Best of
old and new. Opportunities for fashion, to make a good impression on the next into these influential brand ambassadors in Big D party, and you should be there.
retail, luxury goods, and male-targeted generation of leaders in our city. one place, with unique activation options and
activations in addition to liquor and auto. relationship-building.
PRIVATE SCHOOL 10 MOST STYLISH PEOPLE BEST NEW RESTAURANTS IN DALLAS
HANDBOOK SHOWCASE IN DALLAS EVENT: December
EVENT: September EVENT: September ISSUE: December
ISSUE: August ATTENDANCE: 100+ ATTENDANCE: 120+
ATTENDANCE: 200+
Every year, a multitude of new restaurants crop up in Dallas.
In conjunction with our annual Private School D Magazine will be celebrating the most fashionable A handful of these restaurants survive and an even smaller
Directory, D Magazine will invite the top private Dallasites of the year with both an exclusive, invite-only number thrive. With one of the highest restaurants per
schools in Dallas to a one-day affair. Prospective event and promoted photography online. This year, the capita in the United States, the competition in Dallas for new
parents and kids can discover the perfect fit for likes of Erykah Badu and Leon Bridges were honored, in restaurants is stiff. So we celebrate them with the Best New
their needs. This is a coveted audience of affluent addition to eight incredible style influencers who make Restaurants event that also gives back to Cafe Momentum, a
and engaged families, and by sponsoring they’ll Dallas more interesting and beautiful. A perfect match local nonprofit restaurant. Mix and mingle with Dallas foodies
know that your company has their best interests for luxury, retail, and high-end activation who want to when you sponsor this high-profile event.
at heart. reach the style set.Whether it’s impactful brand alignment in D Magazine, strategic content
and engagement programs on dmagazine.com, or custom
and targeted activations in front of Dallas’ most desirable audiences,
we are here to help you grow your business.
We have the audience, the offerings and innovations, and one of the
most trusted and influential brands in the city.
We can’t wait to see how we can help yours, and together make
Dallas an even better place to live.You can also read
