2021 MEDIA KIT - Southern Living

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2021 MEDIA KIT - Southern Living
2021 MEDIA KIT
2021 MEDIA KIT - Southern Living
MISSION
                                            STATEMENT

Our mission is to bring enjoyment,
fulfillment, and inspiration to our
readers by celebrating the best of the
Southern lifestyle. We inspire creativity
in their homes, their kitchens, their
gardens, and their personal style. We
are relentless champions of our region,
we celebrate a diverse and welcoming
South, and we set the standard
for excellence in Southern content
regardless of platform or medium.
2021 MEDIA KIT - Southern Living
EDITORIAL

Southern Living celebrates
the essence of life in the South,
covering the best in Southern
food, home, travel, and style.
2021 MEDIA KIT - Southern Living
EDITORIAL MIX   PRINT

        FOOD                   TRAVEL &

   34%
                               CULTURE

                               20%

                               HOME &
                               GARDEN

                               21%
                               BEAUTY
                               & STYLE
     P ETS,
    FAMILY,
    HEALTH
                               4%                  BUS INESS
    &OTHER                                         & FINANCE

   18%                                               3%
Source: 2019 MediaRadar Inc.
2021 MEDIA KIT - Southern Living
2021 EDITORIAL CALENDAR   PRINT

                                                        ISSUE CLOSE   ON SALE

JANUARY/FEBRUARY                                         11/25/20     1/21/21
A New Leaf: The Refresh Issue

MARCH                                                    12/23/20     2/19/21
Home Sweet Home

APRIL                                                    1/22/21      3/19/21
The South’s Best Issue**

MAY                                                      2/26/21      4/23/21
The Curb Appeal Issue

JUNE                                                     3/26/21      5/21/21
The Vacation/Staycation Issue

JULY                                                     4/23/21      6/18/21
Tastes of Summer

AUGUST                                                   5/28/21      7/23/21
The Family Issue

SEPTEMBER                                                6/25/21      8/20/21
The Food Issue

OCTOBER                                                  7/23/21      9/17/21
Forever Home

NOVEMBER                                                 8/27/21      10/22/21
Fall Traditions

DECEMBER                                                 9/24/21      11/19/21
Christmas Joy**

**Double Issue

All editorial content and programs subject to change.
2021 MEDIA KIT - Southern Living
EDITORIAL MIX   D I G I TA L

                                                           FOOD    HOME &

                                                           41%
                                                                   GARDEN

                                                                   17%

                                                                   TRAVEL &
                                                                   CULTURE

                                                                   13%

                                                                   BEAUTY
                                                                   & STYLE

 *Food includes Holiday Recipes
                                                                   11%
                                                                   WEDDINGS,
                                                                   HOLIDAYS &
                                                                   OCCASIONS

                                                    NEWS   OTHER
                                                                     9%
                                                    7% 2%
Source: Google Analytics Sessions 7/2019 – 6/2020
2021 MEDIA KIT - Southern Living
AUDIENCE

            Southern Living
            reaches more than
            26.2 million people
            each month—
            connecting consumers
            to the region’s rich
            culture through a
            variety of platforms.

Source: 2020 comScore Multi-Platform © MRI-Simmons (04-20/F19)
2021 MEDIA KIT - Southern Living
AUDIENCE              PRINT

                                                          RATE BASE: 2.8MM

                                                          PRINT REACH: 16,493,000

                                                          M/F: 21/79

                                                          MEDIAN HHI: $73,919

                                                          MEDIAN AGE: 57                                       Delivering
                                                                                                             National
                                                                                                              Reach

                                                                       VARYING LEVELS OF CIRCULATION PENETRATION (HIGH TO LOW)

Source: MRI Fall 2019; AAM Database1H2020; Claritas 360
2021 MEDIA KIT - Southern Living
AUDIENCE     D I G I TA L

                                                UNIQUE USERS: 11.4MM

                                                M/F: 24%/76%

                                                MEDIAN HHI: $78,535
                                                                                  29MM
                                                MEDIAN AGE: 57                    Page Views

Source: comScore Multiplatform, December 2019
2021 MEDIA KIT - Southern Living
AUDIENCE   SOCIAL

      Southern Living’s personality shines
      on social media where our Editors are
      constantly engaging with consumers.
      Whether it’s a humorous meme or
      delicious recipe idea, our audience can’t
      get enough Southern Living content.

                                                  FACEBOOK: 3.2MM

                                                  INSTAGRAM: 1.8MM

                                                  TWITTER: 714K

                                                  PINTEREST: 723K

                                                  YOUTUBE: 148K

                                                  TIKTOK: 229K

As of 7/23/20
AUDIENCE                       VIDEO

                               Southern Living generates +20 million average monthly video views.

                                                              2021 video franchises include:
                                                      Hey Y’all, BBQ&A, and Tips from the Test Kitchen.

                                           Hey Y’all:                                                                                                   BBQ& A:
                        Build Your Own Greenhouse with Vintage Windows                                                              Pulled Pork Street Tacos with Zesty Lime Crema

                                   Tips From The Test Kitchen:                                                               You Can’t Go Wrong With Any of These Biscuit Recipes
                          What’s A Crumb Coat And Why Does It Matter?

                   You Can’t Go Wrong With These Warm White Paint Colors                                                            We Found The Perfect Shade of Blonde for Fall

Source: Average monthly cross-platform (O&O, Facebook, Instagram, YouTube, Pinterest, Twitter) Video views August 2019-July 2020.
MARKETING

We offer multi-platform solutions
that showcase advertisers and
create engaging experiences for
our consumers.

                             CUSTOM MULTI-PLATFORM PROGRAMS

                             TURNKEY NATIVE CONTENT SOLUTIONS

                             HIGH-IMPACT IN-BOOK AND COVER UNITS

                             CONTEXTUALLY RELEVANT EDITORIAL CONTENT

                             SOCIAL, VIDEO AND E-MAIL MARKETING PROGRAMS

                             EVENTS/EXPERIENTIAL

                             RETAIL SOLUTIONS/ACTIVATIONS

                             CUSTOM RESEARCH/INSIGHTS
BRAND
                 EXTENSIONS

SOUTHERN LIVING IDEA HOUSE

SOUTHERN LIVING CUSTOM BUILDER PROGRAM

SOUTHERN LIVING HOUSE PLANS

SOUTHERN LIVING INSPIRED COMMUNITIES

SOUTHERN LIVING COLLECTION AT 1-800-FLOWERS

SOUTHERN LIVING HOME COLLECTION AT DILLARD’S

SOUTHERN LIVING HOTEL COLLECTION

SOUTHERN LIVING PLANT COLLECTION

SOUTHERN LIVING STORES

SOUTHERN LIVING TV SHOW

SOUTHERN LIVING BISCUITS AND JAM PODCAST
RATES & SPECS
R AT E & S P EC S

RATEBASES                                                     COVERS                           FULL RUN / 4-COLOR
Full Run                      2,800,000                       2ND COVER                        CIRC. BASE              FULL PAGE          2/3 PAGE         1/2 PAGE           1/3 PAGE
                                                              $358,100                         4-color                 $298,400          $228,800          $186,600           $134,500
Alabama/Mississippi             213,000
                                                              3RD COVER
Arkansas*                       238,000
                                                              $328,200
Florida                         255,000                                                        REGIONAL EDITIONS CPM TABLE / 4-COLOR
                                                              BACK COVER
Georgia                        230,000                        $387,900                         CIRC. BASE              FULL PAGE          2/3 PAGE          1/2 PAGE          1/3 PAGE
Mid-Atlantic**                  353,000                                                        100,000                  $27,950          $21,430           $17,470            $12,580
Midwest States***              302,000                        BLACK &                          Add’l per M              164.60            126.20           102.90 		74.10
North Carolina                  241,000                       WHITE RATES
                                                                                               250,000                  $52,640          $40,360           $32,910            $23,690
South Carolina                  144,000                       FULL PAGE                        Add’l per M              137.10           105.10		          85.70 		61.70
                                                              $226,900
Tennessee                       158,000                                                        500,000                  $86,920          $66,640           $54,340            $39,120
                                                              2/3 PAGE
Texas                           338,000                                                        Add’l per M              113.80           87.20 		          71.10 		           51.20
                                                              $174,000
* Includes AR, LA, MO, OK
                                                                                               1,000,000                $143,820         $110,260          $89,910            $64,730
                                                              1/2 PAGE
** Includes DC, DE, MD, NJ, NY, PA, VA                        $141,900                         Add’l per M              107.60           82.50 		          67.30              48.40
*** Includes IL, IN, KY, MI, OH, WI, WV
                                                              1/3 PAGE                         1,500,000                $197,620         $151,510          $123,550           $88,940
                                                              $102,200                         Add’l per M              105.30           80.70 		          65.80 		47.40

                                                                                               State or regional editions include some circulation from adjacent states

TRAVEL PLANNER FREQUENCY                            1X             3-5X            6-8X            9-11X             12X                   TRAVEL PLANNER CPM TABLE

All State Editions (2,472K circ)                 $19,242         $18,472         $17,702         $16,837          $16,067                  600,000 circ                                     $7,001
                                                                                                                                           Add’l per K                                      $7.90
Southwest (576K circ)                             $7,001          $6,721           $6,441         $6,126           $5,846
                                                                                                                                           1,200,000 circ                                   $11,738
(AR, LA MO, OK, TX)
                                                                                                                                           Add’l per K                                      $6.33

South Central (673K circ)                         $7,577          $7,274           $6,971         $6,630           $6,327                  1,900,000 circ                                   $16,165
(AL, MS, IL, IN, KY, MI, OH, WI, WV, TN)                                                                                                   Add’l per K                                      $5.38

                                                                                                                                           Minimum purchase of 600k circulation required.
Mid-Atlantic (594K circ)                          $7,001          $6,721           $6,441         $6,126           $5,846
                                                                                                                                           Notes:
(NC, DC, DE, MD, NJ, NY, PA, VA)
                                                                                                                                           • Regional combinations available using table above.
                                                                                                                                           • S tate or regional editions may include circulation
South Atlantic (629K circ)                       $7,230           $6,941           $6,651         $6,326           $6,037                    from adjacent states.
(FL, GA, SC)

• Frequency discount based on insertions within 12-month period • Six (6) 4” ads per page

                                                              HOW TO FIGURE MULTIPLE STATES                                                PRINT AD SPECIFICATIONS
BRC INSERT CARDS
                                                                                                                                           MEREDITH.COM/AD-SPECS
REG - SUPPLIED                                                Example: Tennessee and Arkansas editions, Full Page 4-color buy:
$233,707                                                      Total Circulation:                                  396,000
                                                              First 250,000 Cost:                                 $51,110
REG - WE PRINT
$179,220                                                      146,000 at $133.10 per M:                           $19,433
                                                              Total Cost:                                         $70,543
OVERSIZE - SUPPLIED
$146,157
                                                              Advertisers who run the same ad (same configuration) in multiple
                                                              state editions use CPM table to calculate the rate. State edition
OVERSIZE - WE PRINT                                           circulations are not guaranteed and are to be used only as a basis
$105,266                                                      for determining rates.

These rates and all advertising transactions are subject to the 2021 Advertising Terms and Conditions of Meredith Corporation. Circulation includes the print and
digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional
information including opt-out and upgrade options.

Note: All rates are GROSS.
TERMS & CONDITIONS

2021 SOUTHERN LIVING RATE CARD                                                                                                      MISCELLANEOUS
MEREDITH CORPORATION PRINT ADVERTISING TERMS AND CONDITIONS
                                                                                                                                    1.   Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for
                                                                                                                                         publication in the Magazine including, but not limited to, those for which Publisher has provided creative services,
The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”)
                                                                                                                                         contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe
in the U.S. print edition of Southern Living magazine (the “Magazine”), as may be revised by Publisher from time to time.
                                                                                                                                         any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency
For the latest version, go to www.southernliving.com. For Publisher’s Digital Editions Advertising Terms and Conditions,
                                                                                                                                         and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability
go to http://meredithtabletmedia.com/sfp/terms-conditions.php. Submission of insertion order for placement of
                                                                                                                                         damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such
advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any
                                                                                                                                         advertisements in all applicable editions, formats or derivations of the Magazine, including, but not limited to, (a)
insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms
                                                                                                                                         claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement,
and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher.
                                                                                                                                         libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or (b) the failure
                                                                                                                                         of such advertisement to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the
                                                                                                                                         United States or any of the states or subdivisions thereof.
AGENCY COMMISSION AND PAYMENT
                                                                                                                                    2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other
1.   Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any
                                                                                                                                       promotional services in connection with advertisements placed in the Magazine, agency and advertiser jointly and
     advertisement.
                                                                                                                                       severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided
                                                                                                                                       by or on behalf of agency or advertiser will not result in any claim against Publisher. As part of the consideration and
2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of
                                                                                                                                       to induce Publisher to provide such services, agency and advertiser jointly and severally shall indemnify and hold
   advertising in the Magazine and for all costs of collection of late payment.
                                                                                                                                       harmless Publisher from and against any Losses arising from such materials, products or services, including, but not
                                                                                                                                       limited to, those arising from any Claims.
3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be
   rescinded or become null and void and the full advertising rate shall apply.
                                                                                                                                    3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the
                                                                                                                                       product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior
4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to
                                                                                                                                       written permission for each such use.
   recognized agents.

                                                                                                                                    4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resemble editorial
5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty (30) days after the
                                                                                                                                       matter.
   billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate
   card rates must be received no later than the issue closing date. Prepayment is required if credit is not established
                                                                                                                                    5. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may
   prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency.
                                                                                                                                       disclose any such information without obtaining Publisher’s prior written consent.
6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts
                                                                                                                                    6. This agreement shall be governed by and construed in accordance with the laws of the State of New York without
   received by advertiser on ad space charges may not be applied to production charges.
                                                                                                                                       regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement
                                                                                                                                       shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the
7.   Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the
                                                                                                                                       Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives
     sale of ad space.
                                                                                                                                       any objection to the laying of venue of any such civil action or proceeding in such courts.

CANCELLATION AND CHANGES
                                                                                                                                    ADDITIONAL COPY AND CONTRACT REGULATIONS
1.   Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or
                                                                                                                                    1.   For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square,
     advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default
                                                                                                                                         or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon.
     in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due
     and payable.
                                                                                                                                    2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher.
2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of
                                                                                                                                    3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and
   orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts
                                                                                                                                       schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other
   will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special
                                                                                                                                       products or services or to affiliated companies without the consent of Publisher.
   advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60)
   days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines,
                                                                                                                                    4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national
   such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s
                                                                                                                                       P4C rate.
   discretion.

                                                                                                                                    5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any advertising placed
3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad
                                                                                                                                       by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to
   rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for
                                                                                                                                       advertiser’s earning discounts.
   subsequent issues will be accepted at the then-prevailing rates.

                                                                                                                                    REBATES AND SHORTRATES
CIRCULATION GUARANTEE
                                                                                                                                    Publisher shall rebate advertiser if advertiser achieves a higher spending level, resulting in the retroactive lowering of
The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is based on the
                                                                                                                                    advertising rates, in comparison to the billed advertising rates. Rebate shall be in the form of a media credit to be applied
AAM’s reported circulation for the Magazine averaged over each six month AAM period, during the calendar year, in which
                                                                                                                                    against not-yet-paid media invoices. In the event that advertiser fails to achieve a spending level for which it has been
advertising is placed. Publisher guarantees circulation to national advertisers by brand of advertised product or service.
                                                                                                                                    billed, advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates
In the event the audited six (6)-month average circulation does not meet the guaranteed rate base, Publisher shall grant
                                                                                                                                    and higher rates.
rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of
audited AAM statements for the period of shortfall. Rebates will be calculated based on the difference between the stated
rate base at time of publication and the AAM audited 6-month average. Publisher does not guarantee circulation to
regional advertisers, and regional circulations reported by the AAM are used by Publisher only as a basis for determining
the Magazine’s advertising rates.

PUBLISHER’S LIABILITY

1.   Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the
     Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism
     or other occurrence beyond Publisher’s control.

2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it.
   Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning
   requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS
   ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement
   later than six (6) months after the on-sale date of the issue in which the advertisement appears.

3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the
   cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special
   or incidental damages, including, but not limited to, lost income or profits.
CONTACT

Deirdre Finnegan, Publisher
Deirdre.Finnegan@meredith.com
212.455.1276
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