ROUGE FASHION BOOK MEDIA KIT - china's FIRST
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ROUGE ROUGE MEDIA & CO.
上海如至文化创意有限公司
FASHION
BOOK
MEDIA
KIT
china’s
FIRST
“MOOK”
“Publications such as Rouge
Fashion Book are looking to
THE FUTURE
create something edgy and
arty for the expanding Chinese
niche market, bypassing China’s
OF MAGAZINE tight media controls with a
Chinese and an American
version.”
IN CHINA THE VOICE South China
Morning Post
FOR YOUNG
ARTISTS IN
THE WORLD
Physically similar to a magazine, Rouge Fashionbook (www.rougefashionbook.cn)
is China’s first bi-annual high-end independent fashion and art “mook” (magazine+
book), intended to remain on bookstore shelves for longer periods than traditional
magazines. Bringing a mix of young artists from China together with the works of
international artists, Rouge Fashionbook creates a truly China-centric global
fashion and art community.
LONGER SHELF LIFE Average bi-annual Reach 60,000 Audience 9,201 Circulation +9% in past year 8,705 Rate Base 4x in past year 5,000 Events’ reach Source: MRI Spring 2018; AAM June 2018, 2011
ROUGE To avoid censorship, we publish two versions of each edition, one with
a Chinese international standard book number [ISBN] that conforms
FASHIONBOOK to local publisher’s editorial prerogative and another with an American
ISBN that is sold overseas and to the limited number of retailers in
COVERS& China with a special license to distribute foreign media.
SPECIFICATION
Frequency: Biannual
Language: Mandarin
Origin: China
Format: Hard cover
Weight: 3.4lb
Pagination: 258p
Two covers, same content
Full color 258 page spread
Book measures 9.33'' by 12.6''
IssueNo: ISBN 978-7-5180-3869-5 (issue1)
IssueNo: ISBN 978-1-62437-039-7 (issue2)
Barcode: 9787518038695 (issue1)
Barcode: 9781624370397 (issue2) Issue1: Reveries Issue2: Molecules Issue3: Significant Other
Issue#1 Reveries
2 in-depth
interviews
Shelley Fox
2 Covers 1 male 1 female Shizhe He
8 original
editorial + 2
cover stories
Cover by Yu Cong created for
Stylist Yuri Tan the theme
Model He Cong of the issue
Including
2 special
collaborations
with brands,
Cover by Yu Cong normal DPS,
Stylist Calvin Luo and Creative
Model Wang Chen Ming Ad position
Issue#2 Molecules
2 in-depth
interviews
Self Portrait
2 Covers 1 male 1 female Liu Yin
8 original
editorial + 2
cover stories
Cover by Asger Carlsen created for
Stylist Stella Greenspan the theme
Model Fernanda Ly of the issue
Including
2 special
collaborations
with brands,
Cover by Arcin Sagdic normal DPS,
Stylist Katie Burnett and Creative
Model Hong Yu Wang Ad position
Issue#3 Significant Other
2 in-depth
interviews
Trademark
2 Covers 1 male 1 female Matt Digiacomo
8 original
editorial + 2
cover stories
Cover by Cass Bird created for
Stylist Michael Philouze the theme
Model Jing Wen of the issue
Including
2 special
collaborations
with brands,
normal DPS,
and Creative
Ad position
Cover by Constantin Schlachter
Stylist Jonathan Huguet
Model Jaeseung Kim2 ADVERTORIAL EVERY ISSUE * details & tailored plans upon request CREATIVE PROCESS: 1. Moodboard, proposal, budget plan 2. Sample pull for photoshoot 3. Produced by ROUGE STUDIO Fashion advertorial is a fashion maga- zine advertisement giving information about a product in the style of an edi- torial or objective journalistic article. * Presented here: CHANEL© sponsored editorial for Rouge Fashionbook issue2 Theme: “Chanel SS2018 painterly natural wonderland” Photographer: Hailun Ma (hailunma.com) Illustrator & Animator: Shibo Chen (shibochen.wixsite.com/shibochen)
* Spread excerpt
* Presented here: GUCCI© sponsored editorial for Rouge Fashionbook issue3 Photographer: Xiangyu Liu (xiangyuliu.com) Theme: “Gucci Motel” for F/W2018 Collection
* Spread excerpt
* Presented here: NIKE © sponsored editorial for Rouge Fashionbook issue3 Photographer: Voda Minjie Gong & Aleksandra Zagozda Theme: “Knowing Myself ______”
* Spread excerpt
ACCESSORIES ART PHOTOGRAPHY * presented here: accessories story by Circle Yuan Lu for issue3
BRAND
SPONSORED
FASHION
VIDEO
* tailored plans available
* presented here:
Nike sponsored editorial
& video for issue3
Photographer: Voda Minjie Gong
Aleksandra Zagozda
Stylist: Kathryn Typaldo
Video artist: Harvey Lee
Theme: Knowing myself, I am_____
DURATION/TIMELINE: 6 months
From July in the previous year,
to Junuary this year.
CREATIVE PROCESS:
1. Moodboard & Proposal
2. Coordination/Transportation of
garments/products for photoshoot
3. Our studio will produce the photoshoot2017 AD CLOSE OFFICIAL
RELEASE
September
ISSUE1: REVERIES 08.05.17 09.10.17
2018
March
ISSUE2: MOLECULES 02.05.18 03.10.18
September
ISSUE3: SIGNIFICANT OTHER 08.05.18 09.10.18
2019
March
ISSUE4 02.05.19 03.10.19
2017-2019 September
EDITORIAL ISSUE5 08.05.19 09.10.19
CALENDAR Note: All topics subject to change based on editorial development.DISTRIBUTION ROUGE FASHIONBOOK partnered with publishers and distributors worldwide, including China Textile & Apparel Press in Mainland China, Eslite Bookstore in Taipei, PAGEONE in Singapore, PIE in Japan, TASCHEN in Germany, Whitecirc, Thames & Hudson, and Phaidon in the UK, etc. The circulation of each issue is 1500 copies globally, 3000 copies in 21 cities in China.
DISTRIBUTION 北京
Beijing
栋梁
浩美术馆
稻城书店
衡山和集
艾物生活馆
南京
武汉
Wuhan
卓尔书店
成都
Chengdu
HUG
大连
Dalian
回声书店
CHINA/DOMESTIC 中信书店 Nanjing 西西弗书店 Sort Studio 简汇空间书店
西西弗书店 天津 plus+书店 德芭与彩虹书店 方所书店
今日艺术汇书店 Tianjin G·TAKAYA书店 无早书店 长春
库布里克书店 悦读家书店 西西弗书店 长沙 物心书店 Changchun
Chao酒店 言几又 Changsha 言几又 thinker艺术中心
SKP Rendez-Vous 西西弗书店 山东 止间书店 西西弗书店
Common Place 瑞士印象书店 Shandong 西西弗书店 乌鲁木齐
Boismou 智慧山艺术中心 威海金石湾美术馆 德思勤24小时书店 重庆 Wulumuqi
Page One 青岛即墨古城美术馆 觅集生活美学空间 Chongqing 左边右边书店
井观书房 青岛 oce
单向空间书店 Qingdao 苏州 深圳 硬肩 线上
旁观书社 不是书店 Suzhou Shenzhen 原美术馆 Online
言几又书店 方所书店 诚品书店 品图书店 精典书店 Tmall.com
言Yan Books 西西弗书店 初见书房 同心书店 方所书店 Amazon.com
马亚诺艺术空间 西西弗书店 艺力书店 库布里克书店 readingroom.it
杭州 Forestbook 西西弗书店 在野空间 chopsueyclub
上海 Hangzhou 西西弗书店 微信微店
Shanghai Page One 贵阳 广州 二厂文创公园 官网
龙美术馆西岸馆 Random Guiyang Guangzhou
1984bookstore the23Lab 千翻与作阅读空间 oce 西安
Closing Ceremony MagHOOD 1200bookshop Xian
ICICLE之禾书店 南山书屋 厦门 Lost in L.A. SKP书店
好久不读书店 梵几客厅 Xiamen 方所书店 梵几客厅
西西弗书店 西西弗书店 gooeone旧物仓 唐宁书店 言几又
大赞光合 新造生活空间 西西弗书店 禾田书房
湾里书香 库布里克书店 不在书店 西西弗书店
言几又 白猫艺术酒店 中古厨房 好设计士多店 *As of July, 2018DISTRIBUTION
INTERNATIONAL
New York Germany Tokyo
Iconic Magazine MZIN Daikanyama Tsutaya
Casa Magazine Bucher Bogen Book Store
Dashwood MARUZEN
McNally Jackson Belgium Senseido Book store
Atelier NY IMS International
Bigger Code Gallery Magazine Store Seoul
Around the World, Inc (Antwerp) Your Mind
Magazine Cafe Kyobo
Jane Magazine Netherlands Paper Muse
Blender Magazine IMS International Veranda Books
Soft Touch Newsstand Magazine Store
Strand Bookstore (Amsterdam) Singapore
Little City Books Athenaeum Boekhandel Basheer Graphic Books
192 Books
Book Thug Nation Italy Online
Union Square News Reading Room Tate Modern
Serpentine
Paris Colombia Walther Koenig Books
Flammarion Post Nothing Boutique Mags
Shakespeare & Co
La Halle Saint-Pierre Spain
WH Smith AMENmags
United Kingdom Sydney
Magazine Brighton Glee Books
Magalleria
Good News
*As of July, 2018Core Team:
Lily Chou - Editor in Chief
Calvin Luo - Executive Editor
Founder of Calvin Luo
INDUSTRY CONNECTIONS
Sue Wang - President
Dora Fung - Marketing Director
David Chen - In-house Modeling Agent
Michaela Dosamantes - In-house Stylist
Closely working with: Photographers include: Zora Sicher
Mini Title Management Aleksandra Zagozda Zhiyin Huang
Art + Commerce Arcin Sagdic
Artlist Asger Carlsen Interview subjects:
CLM Annie Lai Shelley Fox
INDUSTRY Streeters
Management Artist
Cass Bird
Circle Yuan Lu
Parsons MFA Director
Calvin Luo
CONNECTEDNESS
Constantin Schlachter CEO of Calvin Luo
Contributing Deo Suveera Shizhe He
Stylists include: Greg Lin Jiajie Independent Designer
Andrew Mukamal Hailun Ma Han Chong
Hawko Liang Jin Jia Ji CEO of Self Portrait
Photo: Courtesy of Michael Philouze Jonathan Huguet Karen Goss Liu Ying
“At 10 Corso Como Shanghai in the Kathryn Typaldo Kimoko Chan Renowned artist
presence of Carla Sozzani for the Katie Burnett Ping Wang Matt Digiacomo
Michael Philouze Qiu Yang Artist for Chrome Hearts
launch of the second issue of
Rachel Wang Reven Lei Pookie & Louisa Burch
Rouge Fashionbook, the local hip Rogelio F. Burgos Theo Xiangyu Liu CEOs of Trademark
independent publication of the Stella Greenspan Voda Minjie Gong
moment, edited by Lily Chou.” Tina Chai Yolanda Y. Liou
Vogue.com | April 6, 2018 Yun Nam Ho Yu Congaudience
ROUGE FASHIONBOOK readers see the world differently. To them, less is more: instead of piling up monthly magazines that they never read, they believe in biannual luxury magazines that turn fashion, even fashion advertisement, into collectable artistic photography. To them, magazines reading is more symbolic than practical. They are constantly seeking new ideas.
Of all 9881 WeChat
followers, nearly
70% female
30% male
90% born in YOUNG.
GenerationY&Z
AFFLUENT.
95% in the
INFLUENTIAL.
young & hip
segment
Magazine: MRI Doublebase 2018; Events: 2016-2018 Events reach
40% have a
rougefashionbook.cn, WeChat, Weibo, Media Coverage;
household
income of
Social: As of July 2018, demographics across
$150,000
or more
Source: Summary Profile Report.
household
online expenditures
3X that of the
general populationA POWERFUL Total Audience
Men
30,000
COMMUNITY
72%
Women 28%
Median Age 20 years
GenerationY&Z: 15-35 90%
Adults 36-54 9.9%
Adults 55+ 0.1%
Median HHI $97,661
Graduated College+ 71% (Index 182)
Postgraduate Degree 59% (Index 201)
Professional/Managerial 30% (Index 211 )
Top Management 10% (Index 244)
Influentials (Index) 11% (Index 185)
Source: comScore/MRI 8-16; Ipsos Affluent Fall 2017; Omniture October 2017opportunities
ROUGE STUDIO
ROUGE STUDIO Brand Lab is a
full-service agency model that
encompasses strategic develop-
ment, creative and experiential
execution and crossplatform
storytelling. A magnet for
established and emerging
creative talent, the heart of
Rouge Studio is a professional,
popular and diverse roster of
photographers, filmmakers,
designers, writers, and engineers.
Our mission?
Connect your brand to the
“young, affluent, influential”
ROUGE community in a
uniquely ROUGE way.COMMISSIONED BRAND FANZINE ROUGE offers full-scale production and publishing service to any brand who wants a uniquely tailored fanzine to capture the essence of their brand in one collectable book. With Rouge Studio’s outside-the-box thinking, and its access to Chinese publishers, the fanzine is more than a lookbook. It creates unique market opportunities and reaches new audience by connecting new dots.
MEN’S ISSUE To service the menswear market, ROUGE publishes “Rouge Boy’s Book,” side-by-side with Rouge Fashionbook, by focusing on Menswear Fashion, Men’s Watch, Automobile, Travel, etc, all under the unique aesthetics that Rouge Fashionbook brings to the table.
CROSSOVERS ROUGE understands today’s fan&follower-based culture and personalized markets that many artists and photographers are facing. To gain tracktion, many artists and photographers alike want to turn their work into marketable products. We are there to service that need by working with companies and individuals to produce artbooks, photography books, and commercial art objects.
POP UP & EXHIBITION
ROUGE is now also a physical place, dedicated to independent art and creative experience design. The bookstore/art space opens in December 2018 in Shanghai. It will also host events, talks, book launches, etc. On occassions, ROUGE also collaborates with museums and boutiques for pop-up events.
TEAM Editor in Chief Lily Chou Creative Director Calvin Luo Market Director Dora Fung Contributing Editor Micheala Dosamantes Casting Director David Chen
Editor in Chief Lily Chou A young fashion editor based in New York City who formerly worked for many figures in fashion, i.e. Carine Roitfeld, and Steve Gan. Graduated from Parsons School of Design's BFA & MFA programs, she had been working for CR Fashionbook, V Magazine and Harper's Bazaar US. She discovered and befriended many talented young designers and photographers who deserved a platform to showcase their work. She decided to launch her own biannual magazine that represents the artistic tie between New China and the globe. Under her direction, Rouge Fashionbook will evolve with an artistic orientation.
Creative Director Calvin Luo In 2014, Calvin Luo launched his own fashion label CALVIN LUO in New York City as the youngest designer ever in NYFW history. The debut of Rouge Fashionbook shares the same platform and media attention with SS17 Calvin Luo fashion show which took place in New York Whitney Museum. Calvin brings to the magazine strong social media presence and resourcefulness. His instinct and ex- perience in connecting with the young audience is a testament to Rouge Fashionbook's cohesive messaging through identity design.
Market Director Dora Fung Now a Contributing Editor at Rouge Fashionbook, Dora Fung was formerly the Market Director at Yahoo Style, Market & Beauty Director for CR Fashion Book, and NY Fashion & Production Editor for Vogue China
Contributing Editor Micheala Dosamantes Michaela began her career at Vogue Paris from 2006-2011, participating in iconic shoots with photographers such as Mario Testino, Mario Sorrenti, David Sims, Terry Richardson, and Bruce Weber among others. 2012 Michaela helped launch CR Fashion Book, and appeared in the documentary film Mademoiselle C. In March 2016 Michaela launched Solar, the first independently published, spanish language lifestyle magazine with a strong focus on Art and Fashion
Casting Director David Chen davidchencasting.com CLIENTS: ODDA MAGAZINE ADAM LIPPES PETRIE INVENTOR BOYCOTT MAGAZINE PEACEBIRDS BUFFALO ZINE PULP STUDIOS BULLETT MEDIA ROUGE FASHIONBOOK C MAGAZINE SCHON MAGAZINE CAKE MAGAZINE SIVIGLIA ELLE UK TUSH MAGAZINE ERMANNO SCERVINO UNION MAG GQ RUSSIA VEGA WANG INTERVIEW U.S. VMAN INTERVIEW GERMANY YIGAL AZROUEL METAL MAGAZINE YOU AS
ROUGE ROUGE MEDIA & CO.
上海如至文化创意有限公司
FASHION
BOOK
MEDIA
KIT
china’s
FIRST
“MOOK”You can also read
