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slanted publishers
media rates
2021 / 22
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slanted publishers media rates 2021 / 2022
slanted publishers
your partner on- and offline
As Slanted Publishers we would like to wel- Our readers are fans and enthusiastic
come you as our partner. We are convinced about the quality of our recommendations
that your clients can be represented opti- as well as for its authenticity: All articles
mally in our media environment. and images are prepared with adequate
care, all press texts and press images
Slanted is one of the leading and most credited.
influential design magazine worldwide.
The monothematic, location based topics As a result of our honest recommenda-
present outstanding personalities, studios tions, Slanted is opinion-leader and
and companies within the fields of design, influencer since its start in 2004.
typography, illustration and photography.
Numerous clients know about the dynamic
Moreover, Slanted informs its steadily of our brand and are longtime media part-
growing community daily on its weblog ners. Cooperations and linkings as well as
www.slanted.de as well as in its social international distribution of the print mag-
media channels about events, new prod- azine led to international visibility and
ucts, trends, and exciting projects from appreciation for 16 years already.
the design and creativity sector.
slanted publishers media rates 2021 / 2022
activities’ price table
↘ see following pages for detailed info
Format Where From, price in €
Sponsored article (p. 6) slanted.de / 300.– / 400.– /
instagram / 250.– / 100.–
facebook / twitter
Banner advertising (p. 10) slanted.de 510.–
Newsletter (p. 26) newsletter 1,200.–
Video partnership (p. 45) intro interviews 300.–
Full page advertising (p. 29) Slanted Magazine 3,000.–
Full page advertising (p. 29) Special Issue 850.–
slanted publishers media rates 2021 / 2022
online
social
online specials
newsletter
print
other
slanted publishers media rates 2020 / 2021
slanted.de / blog ↘ slanted.de
↘ Sources:
Slanted blog is a huge archive and on the
spot of international design and culture.
Direct views: 49.2 %
It is the essential source of information
Search engines: 33.0 %
and ideas that make sense of a world in
constant transformation. Linking websites: 10.2%
Social: 8.1 %
↘ Unique Visits: 102,212 ↘P ublished articles (01.03.2021):
↘ Page Impressions: 318,324 11.709
↘M ap Overlay ↘ Categories: Events, Typog
Readers from 126 countries raphy, Design, Illustration,
Top 10 (01.03.2021): Germany, Education, Photography,
USA, Norway, United Kingdom, Publications, Interviews,
Switzerland, Italy, Austria, Miscellaneous, Lottery
China, France, Spain,
↘ Frequency: 1–2 articles per day
slanted publishers media rates 2021 / 2022
sponsored articles
In our media environment, we
offer an authentic platform
to present your products and
brand and bring them clos-
er to our readers. We attach
great importance to credi-
bility and the interest of our
readers, that means for exam-
ple that an advertorial should
not be perceived as disturbing,
but as an enrichment within
our coverage.
Starting at € 300,-,
calculated individually
on your demands.
slanted publishers media rates 2021 / 2022
short information
sponsored article slanted.de
Text: Imagery:
↘E nglish language ↘ file formats: jpg, png, gif
↘ t ext lengths upon consultation, ↘ 1,200 px wide
max. 300 words max. 250 kb each
↘m ax. of 5 outgoing links ↘ 1 header image
↘s mall editing included ↘ up to 10 images visible within
the article
↘ photo shooting (optional
bookable)
Files to be sent 5 working days in
advance if not stated differently.
slanted publishers media rates 2021 / 2022
partnerships
Partnerships are based on mutual trust
and that each partner gives something
equally and receives something that
brings their brand or company forward.
For many years, we have been cooper-
ating with partners from a wide variety
of sectors (automotive, hotel, printing,
finishing, paper, software, technology,
fashion, etc.), bringing together leading
companies and the design scene. We are
pleased with the many positive respons-
es to the jointly developed concepts and
results and their lasting effects.
et in touch to discuss
G
the possibilities!
slanted publishers media rates 2021 / 2022
lotteries ↘ slanted.de/themen/lottery Raffles are a great way to draw the atten- Interested? tion of our readers to your new product. The customer provides free products (by Get in touch. prior agreement in terms of quantity, etc.) which are then presented in a post. Winners’ addresses will not be pub- lished or shared in any way for privacy reasons. slanted publishers media rates 2021 / 2022
banner advertising
Classical banner advertising is a good way Billboard
to have your message visible over a longer
time. All banners are visible on the German 970 × 250 px
and English pages (if not requested differ- On top of the cover page,
ently). slanted.de
Choose Half Page
↘ Size 300 × 600 px
↘ Duration slanted.de, news area
↘ Placement (left column)
↘ Permanent or in rotation
Medium Rectangle:
File formats: jpg, gif, swf, html 300 × 250 px
slanted.de, news area (left col-
Starting at € 400,-, calculated umn), shop overview, within news
individually on your demands. article, calendar (right column)
slanted publishers media rates 2020 / 2021banner advertising calculation overview (4 weeks) Size Placement (top position) Permanent Rotation –25% Billboard slanted.de € 2,500.– not available Half Page slanted.de € 1,000.– € 750.– Half Page news area or shop overv. € 850.– € 638.– Med. Rec. within all news articles € 1,200 not available Med. Rec. slanted.de € 800.– € 600.– Med. Rec. news area or shop overv. € 680.– € 510.– Med. Rec. calendar € 680,‑ € 510.– ↘ 20% discount if booked on several places at the same time ↘ 20% discount if placed on secondary / lower position in column slanted publishers media rates 2021 / 2022
banner advertising slanted.de: billboard + medium rectangle slanted publishers media rates 2021 / 2022
banner advertising news area + calendar + news article slanted publishers media rates 2021 / 2022
online
social
online specials
newsletter
print
other
slanted publishers media rates 2020 / 2021instagram ↘ instagram.com/
slanted_publishers
On Instagram we publish 1 article per day ↘ Subscribers: 104,2k
with a powerful image that catches the at-
tention of our international subscribers. ↘ Published articles (01.03.2021):
Each article is embedded in our Twitter 2,246
timeline. ↘ Frequency: 1 article per day
In our Instagram story we share short news
and findings. Our readers especially ap-
Post: € 400,-
preciate the look behind the scenes and Text max. 1,000 char. incl. blanks
our spontaneous, authentic posts about Up to 9 square images 1,080 px
things we like.
Max. 10 custom hashtags
Lottery? Product placement?
Brand communication? Story: € 100,–
Announcement? Communicate Text max. 300 char. incl. blanks
through a clear, visual lens: 1 image 1,080 px × 1,920 px
Max. 2 links
slanted publishers media rates 2021 / 2022instagram ↘ instagram.com/
slanted_publishers
slanted publishers media rates 2021 / 2022facebook ↘ f acebook.com/
slanted.blog.magazine
On Facebook we publish 1–2 articles per ↘ Target group (fans): Women
day with videos, GIFs, or images that are
commented and liked by our community. 50% thereof 4% / 18–24, 28% /
Established in 2009, Facebook has grown 25–34, 12% / 35–44, etc. /
to a powerful platform that coexists Men 48% therof 4% / 18-24,
beneath our blog, and other social media
channels in English language.
22% / 25–34, 14% / 35–44, etc.
Post: € 250,-
↘ Followers: 54.4K Text max. 1,500 char. incl. blanks
↘ Frequency: 1–2 articles per day Up to 10 images 2,048 px width
Max. 10 custom hashtags
Numbers monthly:
↘ Media penetration: 123,756 Story: € 50,–
↘ Post Reach: 82,246 Text max. 300 char. incl. blanks
↘ Page views: 1,818 1 image 1,080 px × 1,920 px
↘P ost Engagements: 12.892 Max. 2 links
slanted publishers media rates 2021 / 2022facebook ↘ facebook.com/
slanted.blog.magazine
slanted publishers media rates 2021 / 2022twitter ↘ @slanted_blog
Twitter is our tool to communicate short ↘ Follower (01.03.2021): 9,740
messages with our audience. Instagram
articles are embedded in our Twitter time- ↘ Tweets: 8,186
line automatically with image and text. ↘ Tweet-Impressions: 38K/FebK
Twitter is the ideal channel to communi- ↘ Frequency: 2–4 articles per
cate dates, events, updates, fresh prod-
ucts, or just something that is only valid
day
for a short time. Slanted is active on
Twitter since 2009.
Post: € 100,-
Text max. 280 char. incl. blanks
& max. 3 hashtags
Up to 3 images 1,200 × 675 px
slanted publishers media rates 2021 / 2022twitter ↘ @slanted_blog slanted publishers media rates 2021 / 2022
online
social
online specials
newsletter
print
othertypeface of the month
special for type designers only
Slanted Publishers offers a new format ↘ Article on slanted.de, entitled
online to call attention to a new typeface
and its type label behind: the “typeface “typeface of the month”
of the month” is presented prominently ↘ Article in social channels
and tagged in our channels. (facebook, twitter)
Some examples:
↘ Exclusively for only 1 typeface
per month
slanted.de/typeface-of-the-month- ↘ Offer available to 1 typeface
lawabo
slanted.de/typeface-of-the-month-
per foundry per year
heldane ↘ Banner advertising featuring
slanted.de/typeface-of-the-month- the “typeface of the month” on
temeraire
slanted.de, 4 weeks in rotation,
300 × 250 px
€ 650.– only (instead of € 1,200.–)
slanted publishers media rates 2021 / 2022typeface of the month
special for type designers only
slanted publishers
magazine & blog media rates 2021 / 2022contemporary typefaces
instagram special for type designers only
Contemporary Typefaces is the perfect ↘ Post on Instagram, entitled
companion to go with the Typeface of the
Month, or if Instagram shall be used to call “Contemporary Typefaces”
attention to a new typeface and its type ↘ Minimum of 5 images
label behind. The visuals used for this kind designed by Slanted exclu-
of post are all designed by our editorial
team specifically for this purpose and vary
sively for this purpose, based
from post to post based on the features of on the features of each
each typeface. selected typeface
Example:
instagram.com/p/B4MdxExHdXu € 350.– only (instead of € 400.–)
instagram.com/p/B5HpzZjIC37
instagram.com/p/B36QLd-ItIQ
slanted publishers media rates 2021 / 2022contemporary typefaces instagram special for type designers only slanted publishers media rates 2021 / 2022
online
social
online specials
newsletter
print
other
slanted publishers media rates 2021 / 2022newsletter
Our newsletter is sent about once a month ↘ Subscribers (01.03.2021):
and reaches about 38k design lovers that
subscribed to it in during the past 17 years 38,523
of our activities. ↘ Opening rates: ø 34–42%
The subscribers are interested in our ↘ Clicks per unique opens:
news and therefore do have an intense
look at it.
ø 10.5 %
The newsletter is based on our own per-
sonal news and latest publications which € 1,200.–
are presented usually in 1 main article and
max. 6 additional smaller articles. Max. 2
of these smaller articles are offered as an Some examples:
advertorial space.
mailchi.mp/slanted/call-for-submissions-
Text: max. 650 characters incl. slanted-magazine-colours
blanks, 1 link mailchi.mp/slanted/february-special-2021
mailchi.mp/slanted/slanted-36-coexist-
Image: 1 image, 264 px wide, out-now
max. 350 px high
slanted publishers media rates 2021 / 2022newsletter
your news
embedded
in ours
slanted publishers media rates 2021 / 2022online
social
online specials
newsletter
print
other
slanted publishers media rates 2021 / 2022slanted magazine Slanted magazine has been established in 2005 already and has evolved into one of the most renowned design magazines internationally since then. Since 2014 it is published by the inde- pendent publishing house Slanted Publish- ers with a frequency of 2 regular issues per annual and special issues from time to time (see schedule). Until today, 36 issues + 3 special issues have been published. Each issue is dedicated to a certain city or country whose scene is presented through video and written interviews, presenation of work, essays, illustration, photography, and a comprehensive index. Overview Slanted magazines: slanted.de/publisher/ magazines-books slanted publishers media rates 2021 / 2022
slanted magazine slanted publishers media rates 2021 / 2022
short info & distribution
slanted magazine
↘ Format: 160 × 240 × ca. 20 mm ↘ Direct sales:
↘P rint run: based on issue’s slanted.de/shop, selected
theme, 6,000–8,000 bookstores, at stations and
↘V olume: 256–288 pages, airports, museum shops and
8-page cover concept stores worldwide
↘ Print: Offset ↘ Subscriptions:
↘F requency: 2 × p.a. slanted.de/publisher/
(May, November) subscription/
↘ ISSN: 1867–6510 ↘ Distribution: Slanted Publishers
↘R etail price: EUR 18.– (DE), & Antenne Books
EUR 21.– (internationally), EUR (selected stores worldwide),
22.– (AT), CHF 25.– (CH), IPS Pressevertrieb
GBP 18.– (UK) (train stations / airports),
Small Changes (US market)
slanted publishers media rates 2021 / 2022schedule 2021 / 2022 slanted magazine Slanted #37—Artifical Slanted #39—Stockholm Intelligence ↘ Release: 03.05.2022 ↘R elease: 29.04.2021 Spring / Summer 2022 Spring / Summer 2021 Ad close: 10.02.2022 Ad close: 11.02.2021 Deadline artwork: 25.02.2022 Deadline artwork: 25.02.2021 Slanted #38—Colours Slanted #40 (TBA) ↘R elease: 26.10.2021 ↘ Release: 27.10.2022 Autumn / Winter 2020 / 2021 Autumn / Winter 2021 / 2022 Ad close: 16.07.2021 Ad close: 14.07.2022 Deadline artwork: 30.07.2021 Deadline artwork: 28.07.2022 slanted publishers media rates 2021 / 2022
print advertising slanted magazine ↘ 2 pages / spread 2/1 ↘ 2 pages / spread 2/1 CMYK (320 × 240 mm) BW (320 × 240 mm) € 4,800.– € 3,800.– ↘ Full page 1/1 ↘ Full page 1/1 CMYK (160 × 240 mm) BW (160 × 240 mm) € 3,000.– € 2,400.– ↘ Half page horizontal 1/2 ↘ Half page horizontal 1/2 CMYK (110 × 140 mm) BW (110 × 140 mm) € 1,800.– € 1,450.– ↘ Half page vertical 1/2 ↘ Half page vertical 1/2 CMYK (67,5 × 225 mm) BW (67,5 × 225 mm) € 1,800.– € 1,450.– ↘ Quarter page vertical 1/4 ↘ Quarter page vertical 1/4 CMYK (67,5 × 110 mm) BW (67,5 × 110 mm) € 1,100.– € 900.– slanted publishers media rates 2021 / 2022
print advertising slanted magazine slanted publishers media rates 2021 / 2022
print advertising special issue
slanted magazine
Slanted Publishers publishes special is- ↘ 2 pages / spread 2/1
sues dedicated to a certain topic as an
addition to the regular frequency of Slant- CMYK (320 × 240 mm)
ed magazine. The special issues have the € 1,500.–
same format like the regular ones, but are ↘ 2 pages / spread 2/1
more specific and therefore have a smaller
print run because they are only distributed BW (320 × 240 mm)
directly and not via the big distributors. € 1,200.–
The special issues are perfect for you if ↘ Full page 1/1
you want to advertise to our specific read-
ership and if you don’t need to have a cov-
CMYK (160 × 240 mm)
erage at airport and stations. € 850.–
Therefore the prices are lower in com- ↘ Full page 1/1
parison to our regular issues and so afford-
able for everyone!
BW (160 × 240 mm)
€ 700.–
slanted publishers media rates 2021 / 2022special editions slanted magazine With every release of Slanted magazine, The packages vary based on the partners a limited special edition is published that cooperating with us. From bags, stencils, is collected by our readers. It’s exclusive- LPs, tattoos, rub-off-letters, booklets, ly available via our online shop and is a pencils to cups, color fans etc.—we are must-have-collector’s item for every fan. curious about your products! slanted publishers media rates 2021 / 2022
special editions
slanted magazine
Some examples: ↘ Must-have collector’s item
Portugal Special Edition ↘ Limited to 250 pieces
Tote Bag + Photo-Essay + Tiny Posters ↘ Exclusively available at
+ Pencils Slanted Shop
slanted.de/product/
portugal-special-edition-bag-photo-
↘ Promoted with the release of
essay-tiny-posters-pencils the new magazine in various
media channels worldwide
Istanbul Special Edition
LP + Photo Essay
↘ Presentation of your product /
slanted.de/product/ brand in our editorial context
istanbul-special-edition-photo-essay-lp
New York Special Edition
Interested?
Photo Essay + Type Stencils Get in touch.
slanted.de/product/nyc-special-
photo-essay-type-stencils
slanted publishers media rates 2021 / 2022special editions slanted magazine slanted publishers media rates 2021 / 2022
yearbook of type
slanted publication
The Yearbook of Type presents an
independent selection of new digital
typefaces created all over the world—
from larger publishers to smaller, inde-
pendent typographers and foundries.
Participation starts at € 199.–
slanted publishers media rates 2021 / 2022short information
yearbook of type
↘5 successful editions ↘ Edition with recent typefaces
published (2012, 2015, 2018, ↘ Detailed presentation
2019, 2021) ↘ Ample background information
↘ 1 yearbook every 1.5 years ↘ Index with classification
↘ I nternational distribution at ↘ Index of all designers and type
bookstores and online foundries
↘P romoted worldwide ↘ Explanation of all OpenType
↘ 1 60 × 240 mm, features
400–464 pages ↘ Essays and articles by
renowned authors
Participate with your latest ↘ Microsite which leads to the
typefaces, or present your brand foundry’s website, connection
in this specific environment! between print and online
slanted publishers media rates 2021 / 2022yearbook of type slanted publishers media rates 2021 / 2022
price table
yearbook of type
Format Includes Price in €
Presentation of typeface 2 pages / 1 spread, detailed 199.–
in the book and on the presentation by editorial team,
microsite index of the book, microsite
Yearbook spread + 2 pages / 1 spread, index of the 249.–
Instagram Story book, microsite
+ promotion of 1 typeface on
Instagram, Facebbook, Twitter
Condensed Sponsoring 2 pages of essay / advertori- 500.–
+ Instagram Story al about your business in the
book + link to your website in
our partner section
↘ See next page
slanted publishers media rates 2021 / 2022price table
yearbook of type
Regular Sponsoring 2 pages of essay / advertori- 1,500.–
+ Instagram Post al about your business in the
book + link to your website in
our partner section
+ Instagram Post
Extended Sponsoring 4 pages of essay / advertorial 3,000.–
+ Instagram Post about your business in the book
+ Blog Post + logo & link to your website in
+ Facebook Post our partner section
+ Twitter Post + Full social media package
+ listed as a partner in all press
reports and in our channels
+ Instagram post, mentioned
as a partner
slanted publishers media rates 2021 / 2022online
social
online specials
newsletter
print
other
slanted publishers media rates 2021 / 2022video interviews
Become a digital partner of the many
video-interviews which the Slanted team
conducted during their trips to the glob-
al hot spots of design!
More info here.
slanted publishers media rates 2021 / 2022video interviews
For every issue of Slanted magazine the ↘ 200+ video interviews
Slanted team embarks on a trip to inter-
view the entrepreneurs and young stars of ↘ online accessible for free
the local design scene. ↘ 10–15 interviews per theme
By now a huge archive of more than ↘ videos stay online with no
150 video interviews are online accessible
for free and represent what is going on in
time-limit on our own archive
terms of design and culture on a global and on vimeo
scale. With each new magazine about 10–15
new video interviews are being conducted,
edited, and published.
Become a video-partner and
have your name being presented
in the intro of a video + listed in
the credits online!
€ 300.–
Longterm-partnerships upon
request possible.
slanted publishers media rates 2021 / 2022slanted conferences
Slanted is a hub for international ex-
change. The conferences build bridges
between creatives, brands, and insti-
tutions and foster an environment that
gives space for new perspectives for
the future, with inputs from different
cultures, genres, and backgrounds.
et in touch to discuss
G
the possibilities!
slanted publishers media
media rates
rates 20221/
2021 / 2022
2021short information
slanted conferences
In 2014, 2015, and 2016 Slanted confer- ↘ 1,500 visitors
ences took place at the University of Arts
and Design Karlsruhe and at the University ↘ 4 conferences
of Applied Arts and Sciences Dortmund, ↘ 24+ speakers
Germany. ↘ Karlsruhe, Dortmund
Designers and artists from Switzerland,
Paris, and Warsaw gave insights in their
work and life and shared their thoughts Watch the recap video from
with a creative audience. Chacun à sa façon—
Thanks to the support of great partners
from the industry, these events have been
Graphic Design in Paris, 2015:
possible. vimeo.com/129196050
slanted publishers media rates 2021 / 2022workshops & talks
Julia Kahl and Lars Harmsen give talks
about their work and experiences with
Slanted Publishers at design conferences
and share their knowledge in practical
workshops at universities, open spaces,
and businesses. List of previous events.
Interested? Get in touch.
slanted publishers media rates 2021 / 2022Contact
Publishing house Advertising Management / Sales
Slanted Publishers Julia Kahl
Nebeniusstraße 10 +49 721 85148268
76137 Karlsruhe julia.kahl@slanted.de
Germany
+49 721 85148268 Advertising sales
info@slanted.de
www.slanted.de
Bettina Kuntz
+49 721 85148268
bettina.kuntz@slanted.de
Legal
CEO: Lars Harmsen, Julia Kahl
Commercial register Mannheim
HRB 719864
Tax ID: 35008 / 15125
Vat number: DE295329244
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