MEDIA KIT 2020 - Port Strategy
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MEDIA KIT 2020
Why Port Strategy?
Port Strategy is a multimedia platform for port executives in the port management industry. Senior
port executives from port authorities, terminal operators and equipment suppliers rely on Port Strategy
news and information to help them do their jobs and run their businesses better. Dedicated to the
international ports and terminals business, Port Strategy covers key investments, management and
business developments alongside regular features on cargo handling, security and navigation.
Port Strategy in Print
Port Strategy has been in print since 2003, published by Mercator Media. Read by the key decision-makers in the industry,
Port Strategy provides an exceptional reference point for the operations and maintenance of major ports and terminals.
Port Strategy Online
Portstrategy.com is a key source of the latest industry news with new content added every day. As a marketing platform, it
can help your business stay ‘front of mind’ for an average of over 14,100 visitors a month. It is an effective way to make an
impact and drive traffic to your website.
Port Strategy Email Marketing
Port Strategy e-Newsletter is a summary of the top news stories and is sent every week directly to the inboxes of over 14,100
key decision-makers. Each issue has one exclusive sponsorship opportunity. It is an extremely effective way for businesses to
reinforce written announcements, events and messages.
Promote your business to the right audience,
in the right place and at the right time.
Audience
Port Strategy’s audience are presidents, CEOs, directors and senior port executives who are involved in the decision-making process
of buying, specifying and recommending products in commercial ports worldwide. They regularly digest content via Port Strategy’s
print magazine, online at portstrategy.com and via email newsletters and job bulletins – presenting clients with multiple channels to
offer business marketing messages to buyers.
19,800
individuals across all our channels
Port Strategy In Print Port Strategy Online Port Strategy Email Marketing
20,100
Readers
21,200
Average web visits per month
14,100
Inboxes weekly
5,900
Copies posted per month
33,500
Page views per month
14%
Opening rate
93.5%
Of readers rate PS “Good - Excellent”
84.4%
Describe the contents as Good-Excellent
86.9%
Describe the contents as Good-Excellent
Audience
What do readers think of Port Strategy?
92% 98% 72% 94%
‘Influences 'Finds it 'are decision 'Would recommend
purchasing informative' makers' to a colleague'
decisions’
Our Audience Adding value to your campaigns
The Port Strategy LinkedIn group has nearly 19.600 members
and offers a great platform for sharing industry best practice
and updates with other businesses in the Port and Terminals
sector.
The Port Strategy twitter account has over 15,700 engaged
Over 70% followers who regularly boost our content, with a reach of over
50,000 impressions. Updated daily, the Port Strategy Twitter
of our audience are
CEOs, Directors or Managers
account is a hub for those looking to keep up to date with the
latest and breaking news.
The Port Strategy Facebook account is updated weekly and
boasts an audience of over 1,500, with a reach of over
3,900 unique impressions.
Tried | Tested | Trusted
Magazine Features
Port Strategy’s features give clients the opportunity to place their brand and product messages
alongside relevant, relatable content, increasing exposure to their target audience.
Features that appear in every issue include; Comment, Regional Survey, Port Profile, Cargo Handling, Planning & Design,
Operations, Equipment & Services, Technology
January/February
July/ August
Regulation, Security, Environment, Area Survey: East Coast South
Environment, Security, Investment, Area Survey: US West Coast, Regional
America, Regional Survey: Australasia
• 23rd Intermodal Africa, 14-16 January, Tanzania
Survey: Black and Caspian Seas
• 18th ASEAN Ports and Shipping, 25-27 February, Indonesia September
March Health & Safety, Dredging, Multimodal, Area Survey: Baltic Sea,
Customers, Finance, Marine Works, Area Survey: South Asia, Regional Survey: North Africa
• 8th Mediterranean Ports and Shipping, 22-24 September, Slovenia
Regional Survey: East Africa
• Intermodal Asia, 17-19 March, Shanghai October
• 9th Black Sea Ports and Shipping, 24-26 February, Turkey Breakbulk, Agency, Insurance, Area Survey: Canada, Regional Survey: US
• IAPH World Ports Conference, 17-19 March, Belgium East Coast
April • Intermodal Europe, 6-8 October, Rotterdam
• 2nd Mauritius Maritime Week, 19-23 October, Mauritius
Risk Management, Supply Chain, Training, Area Survey: Southeast Asia,
• TOC Americas, 27-29 October, Lima, Peru
Regional Survey: East Asia • Greenport Congress Europe, TBC
• 2nd Caspian Ports and Shipping, 28-30 April, Kazakhstan
• TOC Asia, 21-22 April, Singapore November
May Performance, Engineering, Personnel, Area Survey: West Africa, Regional
Legal, Project Cargoes, Maintenance, Area Survey: East Asia, Regional Survey: West Coast South America
Survey: Southern Europe • 24th Intermodal Africa, 24-26 November, Senegal
• 5th Baltic Ports and Shipping Conference, 12-14 May, Germany • TOC Middle East, 7-9 December, Dubai
• UK Ports Conference, 19-20 May, London, UK December
• Breakbulk Europe, 26-28 May, Bremen, Germany Management, Sustainability, Port Services, Area Survey: Middle East,
• ESPO Conference, 28-29 May, Oslo, Norway
Regional Survey: Central America
June • 18th Trans Middle East, 26-28 January, Bahrain
Supply Chain & Logistics, Port Services, Labour, Area Survey: Northern
Europe, Regional Survey: South Africa
• TOC Europe, 9-11 June, Rotterdam, Netherlands
• Seawork, 9-11 June, Southampton, UK
• Multimodal, 16-18 June, Birmingham, UK
• 17th Trans Middle East, 7-9 July, Lebanon
Testimonials
‘The news articles published in the mag- ‘Port Strategy was a great choice for us in ‘Port Strategy’s extensive coverage and
azine are very much useful for industry order to promote our applications for the relevant port updates makes it relevant to
updates.’ container handling industry to the right our international audience. Their
readership. By using their multi-channel comprehensive marketing platforms
Sudath De Silva, media options it helped us to reaches our target market and
General Manager, gain a higher brand awareness.’ complements our overall marketing and
ZPMC Lanka Company (Pvt.) Limited communication strategy.’
Christian Jagusch,
LASE Industrielle Lasertechnik GmbH Mairead McCrory,
Telestack
‘I find Port Strategy essential in setting my ‘It is a must-read magazine for everybody As a leading provider of Terminal Operat-
reading and research agenda’ involved in marine operations.’ ing Systems, Tideworks understands the
importance of reaching the most relevant
Joseph Hiney, Robert Holtz, audience of Port and Terminal profes-
Chairman, Drogheda Port Company Director, Cargo Draft sionals globaly. We have successfully
leveraged Port Strategy’s products over
the past several years, confident that their
multi-platform approach and targeted
readership helps us to fulfill this require-
ment.
Michael Schwank,
President, Tideworks Technology, Inc.
Advertising Options
Print & Online
Port Strategy has been in print since 2003 and is the leading voice in the commercial
ports and terminal sector. Port Strategy incisive and up to the minute news and
information, its valued content focusses on delivering this for clients.
Port Strategy offers display advertising packages across both print and online to suit a range of budgets,
allowing clients to maximise their message visibility across multiple channels.
Print Online 1 Month 2 Months 6 Months 10 Months
Display Package DPS Leaderboard/ £8665 £7800 £7365 £6935
Double Skyscraper
Display Package Full Page Left/Right MPU £5120 £4605 £4350 £4095
Display Package Half Page Right MPU/Banner £3850 £3465 £3270 £3080
Display Package Quarter Page Tile (Any zone) £2415 £2175 £2050 £1930
Display Package Covers Article footer £6595 £5930 £5605 £5275
Advertising Options
Online Display
Sitewide Leaderboard The Port Strategy website is a top information resource
Takeover for the commercial ports and terminal industry, with the
relaunch of potstrategy.com providing a whole range of
new routes to market for clients.
The new design, delivering over 35,871 page views to over 14,100
unique visitors per month, provides advertisers the opportunity
to serve content directly in amongst the editorial via our new ‘tile’
website format.
Left MPU
- Double
Left MPU Jobs
- Single
Left MPU Left MPU Home Page Only £910pcm 370x340 px
- Single
Advertising Tile Home Page Only £475pcm 370x370 px
Horizontal Banner Horizontal Banner Run of Site £795pcm 1500x180 px
Leaderboard Run of Site £1305pcm 1680x180 px
Advertising Double Skyscraper Run of Site £1305pcm 120x800 px
Tile
Right MPU Run of Site £910pcm 370x340 px
(excl. Home Page)
Advertising Dropdown Flyout £755pcm 1680x180 px
Tile
Premium Jobs Recruitment Section £145pw/£440pcm 1120x437px
Horizontal Banner Sitewide Takeover £2100pcm
Advertising Options
Email Marketing eNewsletter
The Port Strategy eNewsletter
Sponsor Banner is sent to over 14,100 port and
terminal professionals.
NEWSLETTER
What’s Included
Solus sponsorship of a Port Strategy
e-Newsletter, including top banner,
hyperlinks to a URL of the client’s
choice and a sponsored message.
A free artwork service is available
upon request.
Sponsor Banner
Sponsor Message
eNewsletter Specification on
£605
Sponsorship request
Advertising Options
Email Marketing eCast
A Port Strategy eCast is a blank
Sponsor Banner slate for your content. We can
send a select number of client
Your Content branded emails direct to the
Port Strategy database of
over 14,100 ports and terminal
professionals.
This enables your business to access
a highly targeted audience using
our email system and e-marketing
Our Audience expertise.
Sponsor Banner
We can help with design and
Sponsor Message response testing.
eCast Your content Specification
to our list
£2795 on request
ServiceAdvertising Options
Premium Jobs
Let Port Strategy help you find the best
candidate for your business with our
JOBS Premium Jobs package, helping you to
place your role in front of our database
of industry professionals.
GO TO MORE JOBS
PREMIUM JOBS
Delivered directly to the inboxes of over 14,100
LOGO LOGO LOGO subscribed port and terminal professionals
JOB TITLE JOB TITLE JOB TITLE
via our Port Strategy Jobs Bulletin email, your
xx/xx/xxxx xx/xx/xxxx xx/xx/xxxx
position will also feature prominently on the Port
Strategy website and will benefit from priority in-
site search results, placing your vacancy in front
of a further online audience of over 14,100 each
LOGO LOGO LOGO
JOB TITLE
xx/xx/xxxx
JOB TITLE
xx/xx/xxxx
JOB TITLE
xx/xx/xxxx
month.
Depending on the premium jobs package you
MORE JOBS
choose, your vacancy will be listed in either one
or two of our jobs bulletin emails and will be
featured online for either 2 or 4 weeks.
Jobs Specification Jobs Specification
1 bulletin £145 pw 2 bulletins £440 pcm
Bulletin on request Bulletin on requestAdvertising Options
Sponsored Editorial
Sponsored Editorial gives clients
the opportunity for their brand to be
directly associated with any of the Port
Strategy online news categories.
This allows clients to run a simple strapline
and logo alongside the industry category of
their choice, with direct links to their website
OPERATIONS SPONSORED BY YOUR COMPANY when their logo is clicked.
ADMINISTRATION
Sponsored Home Page Specification
£1085pcm
Editorial Only on requestAdvertising Options
Native Advertising gives clients the opportunity to
create and curate their own content to sit alongside
Port Strategy’s editorial, ensuring it is effectively
Header with distributed and seen by the widest audience.
video/image
The Native Advertising article is signposted within the relevant
editorial category on the home page of Port Strategy and links
dynamically to a custom designed page built in collaboration with
clients, which can include text, pictures and video. This ensures the
Images client’s message is delivered in a way that is in context, enduring
and clear.
Web links
The article is also listed under the relevant news tab and is
Banner Ad archived and searchable on the website in perpetuity.
If clients have a Premium Database presence
then the article will also be displayed on their
Premium Database listing.
Videos
Footer
Native Specification
Front Page/
Advertising
News
£2715pcm on
Article request
Social Media LinksAdvertising Options
The Port Strategy Industry Database is a trusted reference source for buyers and
Header Image Company
Logo
specifiers wanting to find commercial products and services within the ports and
terminal industry.
Company Info A listing on the industry Database provides opportunities for clients to demonstrate their
business competencies. New features for premium entries include the ability to add the latest PR,
Company Summary with Video include marketing information, pictures and video illustrative of client’s competencies and latest
achievements, as well as displaying social media links.
Improved search functionality will ensure clients’ entries are an enduring investment that will help
their business be seen.
Multimedia
Gallery TYPE RATE
Industry Database Standard Data listing online & Print for 12 months £1510 pa
Industry Database Premium Data listing online & Print for 12 months £1970 pa
Industry Database Industry Database Premium with £3020 pa
Premium Press Release Press Release service
ONLINE FREE STANDARD PREMIUM
Address/contact information
Category headings 10 10
Website and email links
Post latest news
Company description 30 words 200 words
Your company logo
Sponsored keywords 1 3
Video showreel 2
Image gallery 5
Downloadable PDF’s 1
Social media links
Map Link
IN PRINT
Category headings 1 1
Company description 30 words 30 words
Address/contact information Advertising Options
As a premium service, Port Strategy are
able to handle and promote all clients’
press releases through the dedicated press
release page featured prominently on Port
Strategy’s home page.
Clients simply need to send their press release
through to a dedicated email address and Port
Strategy will do the rest.
A page will be dedicated to each press release, along
with a carousel of up to 5 images and social media
links. Each press release page links back to the
client’s Industry Database listing.
Premium Specification
Press Release
£1050pcm on requestMechanical Data
Print Specifications Online Specifications
Our site incorporates ‘responsive’ designs. It can detect
Vertical Horizontal Leaderboard 1680x180px
the device on which it is being displayed, whether desktop
PC, tablet or mobile, and render with the size, layout and
resolution that makes it easiest-to-read.
Cover 210 x 297* It is very important that the size of online advertisement
Wide Skyscraper 120x800px files match industry standards. The accepted current
industry standard is set by the Interactive Advertising
DPS 420 x 297* Bureau. The IAB Ad Unit Guidelines are intended for
marketers, agencies and media companies for use in
Left MPU 370x340px the creating, planning, buying and selling of interactive
Full Page 210 x 297* marketing and advertising. This standard is applied by
nearly every media company in the world. The following
guidelines apply to material created by Mercator or
Half Page 90 x 272 186 x 132 Right MPU 370x340px
supplied by clients or agencies.
Quarter Page 90 x 132
Tile 370x370px
Industry Database 40 x 58
Horizontal
1500x180px
*3mm bleed on all edges
Banner
We wish to reproduce your images to the highest possible standard. When supplying scans or digital photography, we GIF, animated GIF, JPEG, PNG
recommend that images are captured with a minimum resolution of 300dpi. These should be sent to us in jpeg or TIFF Flash Files should be avoided as they do not render on Apple devices
format. We cannot be held responsible for the quality of pictures that are supplied digitally. If a Flash File is the only format available, you must supply the file with an embedded tracking code &
a GIF or JPEG
Most computer monitors only have an effective resolution of around 72dpi. A satisfactory display on screen does not Flash Files will not be accepted for mobile usage, please supply a static image
mean satisfactory magazine reproduction as more than three times this resolution is needed when lithographic printing An active website URL must be supplied for the advertisement to link to a Directory entry
is used. Supplied rich media in advertisements is subject to our approval
PREPARING FILES TO SEND File size
We usually receive artwork by email if the file size doesn’t exceed 8MB. When files are too large to send view e-mail, we Files that are too big slow website loading times for visitors to the site. Supplied material that exceeds the maximum file
can download your artwork directly from a link. size indicated by more than 20% will be returned to the originator for revision.
The maximum file size is 40KB.
FILE TYPES The maximum animation length is 15 seconds
Print ready PDFs should be made in CMYK (cyan, magenta, yellow and black) using PDFx1a profile. The PDFx1a profile
can be found when exporting to PDF or when distilling a Postscript file using Acrobat Distiller. Production Lead Time
The PDFx1a profile contains a series of well defined subsets that protects the integrity of the fonts and colours contained Client supplied material is required 3 business days in advance of being shown
therein.
Company Industry Database add-ons
• � Fonts will be properly embedded into the file PDFs, 40KB per item. Max 10 sec loading time.
• � All colour data must be greyscale, CMYK or named spot colours. AV/Video content is served via YouTube. Recommended duration is max. 30 seconds. Max file size 250KB. Either:
• � The file cannot contain RGB, LAB data. 1. Via your own YouTube account - please supply us with the video code.
• � Encryption cannot be used. 2. Via Mercator Media’s YouTube account - please supply us with a video file (MPEG4 with MP3 audio for best results).
EPS files from Illustrator are acceptable CS2-CS5 (Creative Suite 5), with text save to outlines/paths
or supply all fonts and hi-resolution Photoshop files (300dpi) usually saved in JPG, TIFF, PSD or EPS formats.
While our production department will do everything they can to ensure that your advertising is processed as error-free
as possible, we cannot take responsibility for the colour reproduction of any PDFs containing
RGB pictures and logos.Contact
Tim Hills Hannah Bolland
Media Manager Sales Executive
Email Email
thills@mercatormedia.com hbolland@mercatormedia.com
Louise Clarke
Head of Sales
Email
lclarke@mercatormedia.com
Rebecca Jeffrey Anne-Marie Causer
News Reporter News Editor
Email Email
rjeffrey@mercatormedia.com acauser@mercatormedia.com
Port Strategy is produced by Mercator Media Limited, a B2B
media company based in Fareham, Hampshire, UK. Established
in 1989, Mercator Media Ltd is a niche publishing company that
knows how to create and disseminate the vital content that
Mercator Media Limited moves markets.
Spinnaker House Waterside Gardens
Fareham Hampshire PO16 8SD Registered in England. Company Number 2427909
UK Registered office address: c/o Shoosmiths, Witan Gate House,
500-600 Witan Gate West, Milton Keynes, MK9 1SH
Tel: +44 1329 825335
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