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Media pack
2015 It seems there’s no
stopping Style at Home,
as demonstrated by our
latest combined ABC
result of 97,911. We’ve
struck a chord with
budget-conscious homes
consumers who want style at an affordable
price, and our unique peer-to-peer group,
our Stylists at Home, are the real-life
voice of our readers. It’s this that makes
Style at Home so accessible and creates
the friendly club feel that everyone wants
to join. And I’d love you to be part
of Time Inc. (UK) Ltd’s ever-growing
monthly homes magazine too.
LIZZIE HUDSON, ACTING EDITOR
What makes HOMES SHOPPING
Style at Home
Love it STYLIST’S HOME SHOPPING Buy it
‘We turned dull into
CLIMB HIGH PHOTO
Mountain slogan FINISH TRIBAL CHIC
cushion, £8 Etched-wood
frame, £7
Cushions, from £10
each; textured vase, 3 of the best
FINE £10; ram’s head, £18
DETAIL
PLACEMATS
A FABULOUS,
Feather trim
cushion, £8
STAND Set your table with these
UP stylish designs from Amara
Feather
ornament,
so exciting?
£5
FUN SPACE’
Stylist at Home Polly, 26, has transformed her standard
STYLE TIP
‘Fit wooden cladding on
your walls to add texture’
GEORGE HOME
Wild things
Think simple carvings, feathers
and chunky rustic textures
FOCAL POINT
TEAR OFF
Kitchen Papers
chevron placemats,
£19.50 for 50 sheets
new-build into a flat that’s buzzing with personality CREATURE
COMFORT TACTILE
Weave vase, £18
FINE ART
Moose
BUYS Chilewich pressed
ornament, £20
pebble round silver
MY HOME...
placemat, £12.95
GEO LOOK
Gold print
votive, £6 COPPER TOP
Small ribbed
glass jar, £2
Style at Home is the practical The £35 EDIT
COLOUR CODE
Le Jacquard
Francais origami
placemat, £9
homes monthly magazine for
Do it Shopping Editor Laurie has searched the high street and
Create LITTLE WOODLAND
your own THINGS online for this month’s brilliant home buys – all £35 or less RETREAT
Stag applique
ABOUT ME I’m Polly Schott, 26, and dramatic ‘I really took my
feature walls time decorating cushion, £12; stag
I work in design relations. I share my throw, £5; owl
home with my flatmate and work PAGE 28 this space for the MAKE THE BED candle holders,
second time – Painterly Blossom
colleague, Tom Chalet, 26, and his £8 each
miniature dachshund, Darcy.
everything in here ON DISPLAY
BHS and Hector Check,
women who take a hands-on
has a special Gold lustre from £19.99 for a
MY HOME A two-bedroom third-floor
Stylists
meaning behind it’ vase, £10 REFLECT IT
Natural
double duvet set
MATALAN
M
flat in east London, which we bought Copper-effect
appeal at Home My favourite buys
off-plan from a housing development mirror, £18
in 2009 – it was built in 2010. onths before getting the that I never have to go far. So before
WHEN I MOVED IN The brand-new keys to my new flat, I’d the place was even built, we decided
apartment was an empty white cube been picturing how it to take a risk and put down our deposit. Go for fresh Treat your home to
would look in my head,’ chartreuse hues smart autumnal buys
with neutral fixtures and fittings.
AND NOW The living room walls
says Polly. ‘I’d been Starting afresh
approach to decorating,
buying furniture and accessories for seven The flat was decorated prescriptively with GREEN
have been clad with reclaimed months. I had everything planned out in white walls so it was very much a blank PARTY
scaffolding boards for a warm look advance and knew exactly what I wanted canvas for us to test out our decorating Lime bobble FILE AWAY
and the open-plan kitchen has been cushion, £20 SARAH SAYS Jute basket
to do. On the day I moved in, I started ideas. The fittings were simple in style,
revamped with blackboard paint. ‘The copper set, £8
painting within 20 minutes of having such as the neutral kitchen units and the
I updated the main bedroom in a the keys, and the place looked pretty limestone bathroom. We paid extra to trend is still
deep shade of almost black and the
entire apartment has been furnished
much finished within about 48 hours!
I bought the flat off-plan from a housing
have the dark wooden flooring, which was
already in the main living areas, to continue
Want it now! NEW
FLAME
really popular.
Now we’re
top-to-bottom with an eclectic
THIS DEER HEAD CANDLE
development with my close friend and on into the bedrooms instead of carpet. White glass into autumn,
BRIGHT IDEA
revamping and styling their
mix of online and vintage finds. colleague, Tom. When we first came to There was nothing that made a statement, hurricane combining it
STYLE TIP I love that every piece in
GO FOR GLAMOUR view the property, there was absolutely so we wanted to get going straight away
‘I spotted these
Lee Broom decanter
IS ON MY WISH LIST – lamp, £30 with gold
THREE WISE...
Owl candle holder set, £8
accessories
ALTHOUGH IT’S ALMOST
my home has a memory attached to ‘The Mayfair drinks cabinet, nothing here – it was just a concrete shell and put our stamp on the place. lights in a magazine
it. I purposely have no items that are where the block of flats was going to be. We were so eager to get started that we and loved them
helps to add RUSTIC
TOO CUTE TO LIGHT!
£279, is one of my new
there just to look pretty – every single buys from Swoon Editions. But we loved the east London location, were actually painting over the white walls so much that I just a cosy and LOOK
piece means something to me. It’s great for hiding clutter’ knowing we’d be able to walk to work, as the removal men were carrying furniture had to have them’ luxurious touch
and there is so much going on locally into the flat – I was climbing over boxes Deer candle, £7, Two Moons & Hannais at Etsy to a room.’
homes.
| NOVEMBER 2015 housetohome.co.uk/styleathome housetohome.co.uk/styleathome NOVEMBER 2015 | | NOVEMBER 2015 housetohome.co.uk/styleathome housetohome.co.uk/styleathome NOVEMBER 2015 |
APPLIANCES MAKEOVERS
Every issue contains inspiring DISHWASHERS Buy it KITCHEN MAKEOVER Love it
real homes, room transformations, Vintage wonder
Great for adding a pop of colour
to your kitchen, this stylish
dishwasher will squeeze in 12 place
settings, has six programs, plus a
Design details
This smart freestanding dishwasher
could be mistaken for an integrated
model thanks to its concealed controls
and chunky pull handle. It also includes
internal LED lighting so you can easily ‘The kitchen is now
STYLE TIP
‘Create an eclectic
look by hanging
a quirky print in
a modern space’
SPACIOUS FEEL
‘Being able to see the floor
beneath the units really
maximises the sense of
space in our kitchen’
easy makes, step-by-step THE HEART OF
handy delay start button to make see what you’re loading and unloading.
the most of lower energy tariffs. WF610BL freestanding dishwasher,
Swan Retro dishwasher, £433,
Flexible friend Appliances Online
£389, CDA
A ‘fill and forget’ model,
OUR HOME’
this low-maintenance
dishwasher has a
self-cleaning filter to keep
blockages at bay while
projects, finishing touches and
the flood-protection
feature shuts off the
water if there is a problem
and pumps out what’s
remaining so you won’t DRYING
CYCLE
Stylist at Home Nicola, 44, put together a
come home to a wet floor.
GV63214 Integrated
Squeaky clean
contemporary open-plan kitchen with
dishwasher, £359.99,
TOP
Gorenje This clever machine has a drying cycle, so you
MONEY a vintage twist to match her 1920s home
great-value shopping, plus a
can put spotless glassware away straight from SAVER
the machine. Plus, its sensors detect how dirty
your dishes are and adapt the jets to suit. Bargain buy
ADP 900 IX PowerDry dishwasher,
£599.99, Whirlpool
This budget-friendly A++ energy-rated
model cleans tall items up to 53cm and MY ROOM...
Clean up with a new
has a clog-busting micromesh filter to
keep your dishwasher working perfectly.
DFP 58T94A integrated dishwasher,
special ‘Cook It’ section, with 30+
£299, Indesit
FULL-SIZED MODELS CAN HOLD BETWEEN 12
DISHWASHER A
AND 16 PLACE SETTINGS - PERFECT FOR BUSY ESSENTIAL s a little girl, I used to love
FAMILIES AND FOR WHEN YOU’RE ENTERTAINING FEATURES visiting our friends who lived
in this house – but I never
What to look out dreamt I’d live here myself.
Super speedy for before you buy It’s an amazing coincidence,’
quick and easy recipes.
Cater for a crowd with one of the latest Hate the wait? The quick wash on this
smart model will power through a full
ANTI-FLOOD PROTECTION
says Nicola. ‘I liked the fact that, as a
double-fronted property with Virginia
Should the hose that fills the creeper growing over the walls, it looked
mess-busting models for less than £700 load of dishes in as little as 30 minutes
and the timer countdown lets you know
dishwasher spill or leak, this feature
prevents any potential flooding.
like the houses you draw as a child!
It had stacks of room for us all but the
I
exactly when they’ll be done. ABOUT ME I’m Nicola Anderson and
I’m a teacher. I live in a five-bedroom kitchen was tiny and dated, much smaller
t’s time to make room in your kitchen DSFN6839W dishwasher, £310, Beko USEFUL PROGRAMS
1920s house in the seaside village than the one in the house we’d just left.
for a dishwasher. Not only do most Handy settings include economy
of Donaghadee, County Down, with However, with a large garden, there was
of the latest models use less water and eco washes, intensive washes
my husband, Ray, 46, a quantity plenty of room to extend and create the
and energy than washing-up by for stubborn dirt, and delicate for
surveyor, and our daughters, Jessica, open-plan family area I wanted.
hand, they’re also bursting with smart glassware, plus half load.
18, Olivia, 15, and Amy, 12.
features to make life that little bit easier.
Making plans
The cover price screams value
Whether you go for freestanding or DELAY START MY CHALLENGE When the house
We decided to take the extension across
integrated for a sleeker finish, full-sized Set your machine to wash at night came on the market, we were really
the width of the house, then knock the
models at 60cm wide are best for a busy using economy electricity and to pleased as we needed more space
original kitchen into that, to create an
household. And, if you’ve an open-plan FAST avoid disturbing anyone. for us and the girls. However, the
L-shaped room. As a quantity surveyor,
space, look out for designs with noise WASH kitchen was tiny, designed in the
Ray knew what was required in terms
levels as low as 39dB. ADJUSTABLE PRONGS days when it was purely the room
of planning, and an architect friend was
AND RACKS where food was prepared, not where
able to lend his expertise on layout.
These variable features will help family and friends congregate.
Some people may think that as a
Double duty Super stylish you stack your dishwasher more
for money – just £1.99.
MY WISH LIST I wanted to create home-economics teacher, cooking would
Big capacity
TOTAL
If you need your dishwasher to be an Wash your dishes while you sleep easily, whatever the load. a practical, family space without be a bit of a busman’s holiday for me, but
WORDS RACHEL OGDEN
everyday workhorse, you’ll love this Catering for a crowd? This machine will with this machine’s nifty one to nine compromising the period feel of this MIX UP I really enjoy it. I love being in the kitchen,
£6,700
A+++-rated beauty. It can be split into two clean up to 16 place settings in one go, hour delay timer option. Plus with a SENSOR WASH lovely property. Time is precious in ‘I like the practicality
so, naturally, I have always liked the idea of
zones so you can wash pans and glasses while the height-adjustable upper basket half-load washing setting you don’t This clever feature detects how a busy family, so I wanted the kitchen of modern kitchen units,
but I also wanted the
having lots of space where the family can
at the same time with perfect results. and high-sided lower basket can be switched need to wait till it’s full. dirty the load is and adapts the to be somewhere where we could all
kitchen to be appropriate be together. After all, the best parties end
from holding plates to pots and pans. temperature and wash duration, be together, and where Ray and the
Servis DN61039SS dishwasher in Smeg D16FABP2 60cm retro-style for the period of the up in the kitchen! Obviously, I wanted a
saving on water, energy and time.
stainless steel, £378.99, Argos BDIF616 integrated dishwasher, integrated dishwasher, £689, John Lewis girls could relax while I cook. house, so I’ve added lots TURN OVER FOR practical space, but not one that looked
£499, Baumatic of vintage accessories’ MY SHOPPING too functional; it still had to blend in with
LIST
| NOVEMBER 2015 housetohome.co.uk/styleathome housetohome.co.uk/styleathome NOVEMBER 2015 | | NOVEMBER 2015 housetohome.co.uk/styleathome housetohome.co.uk/styleathome NOVEMBER 2015 |
Its exciting design, with tabbed
sections: Love It, Buy It, Do It, DIY MAKES
Do it REVAMPS AT HOME Make it
Make It. These are the core
OPEN-PLAN LIVING
Tone or contrast
Choose a scheme in complementary
Get creative
with paint to add
interest to a
LIGHTING TIPS
Clever illumination will Give it a go! Kitchen prints, £13.95
each, Old English
Company. Utility
CHOPPING
BOARD
CLIPBOARDS
REVAMPS
colours to define each zone, or go for letters tray, £5,
a feature wall in the living room and bring life and warmth to Wilko. Jam jar glasses,
white scheme
editorial pillars, meeting the
pick out contrasting shades in the each corner of your space £3 each, Matalan; Showcase striking
accessories within the dining area to artwork with these
achieve a cohesive look. Pastel shades CREATE DEFINITION unusual displays
will work well against white kitchen Choose separate lighting for
AT HOME
cabinets without overpowering them. different areas in the room; TAKES JUST 1HR! COST £11.95
Colours paint collection, from for example, table lamps in a
Wooden chopping boards, £5
£9.98 per 2ltr, B&Q living space and pendant lights
for two, Asda Small metal bulldog
in a dining area. This will help
clips, £6.95 per pack, Amazon Small
to define each zone.
readers’ desires for affordable
screws Measuring tape & pencil
Consider underfoot SECTION THE SPACE Bradawl Screwdriver
Different flooring in the dining and living
Update existing furniture and accessories
1
spaces will create separate ‘rooms’. Make Divide an area by using a large,
Lay the chopping boards flat and
arc-design floor lamp, which can
sure to choose similar shades in each or
add a rug to mark out a specific zone. Go be placed in between the various with our step-by-step upcycling ideas position the clips where you want them
to be attached. Use a measuring tape to
for a patterned tiled floor in the living area working and living spaces to act
ensure the clips are equidistant from the
if you want something a bit different. The as an unobtrusive partition.
upper side and edges.
design will add interest and tiles will go
COPPER 2 Make a pencil mark on the board
homes and stylish ideas that they
well with wooden kitchen flooring. SMALL SOLUTIONS COSTS through the hole in each clip and
Moments floor and wall tiles, £15.02 Embrace compact spaces by VASES UNDER
£3
remove the clips. Use a bradawl to make
per sq m, Tile Mountain illuminating them with wall TEST
sconces, which can also be
Transform your YOUR a small hole at the pencil mark. Thread a
Steal Lisa’s style…
SKILLS small screw through the clip’s back hole
unused vases into
FOR A UNIFIED LOOK, GO FOR A COORDINATING
painted in a contrasting colour and push the tip into the hole. Use
to form a striking feature. cute containers
RANGE OF FURNITURE. THIS WILL NOT ONLY LINK TAKES 3HRS COST £5.52
a screwdriver to tighten the screw,
pulling the clip tight onto the board.
MAKE IT WORK
EACH SPACE BUT IS ALSO COST EFFECTIVE
MAKE YOUR OWN
Think carefully about the function Old ceramic bottles or vases
can do themselves.
of each space to ensure that
they’re lit accordingly. Living
Rust-Oleum Painter’s Touch Copper
Craft Enamel, £5.52 for 150ml, Transtools
STUDDED
Functional furniture areas can have softer lighting to LAMPSHADE
OPEN-PLAN AREA 1
Go for multitasking furniture if your project a welcoming glow, whereas Clean the vases to make sure they are Give an unloved
desk areas or dining tables need free from grease and dust, then dry.
room is lacking space. A simple desk table lamp a speedy
to be much brighter. Working outside on a sheet of cardboard,
in an office can act as a dining table,
spray each vase with a layer of paint. and stylish update EASY
and a small island in a kitchen could STARTER
Whether you have a kitchen-diner or a studio, open- double up as an eating area.
Wewood Bolsa desk, £2,928;
GET CREATIVE
Consider installing either LED or
in-floor lighting for illumination
2 Apply several layers of spray
paint, leaving to dry between coats.
Allow to dry completely before handling.
TAKES 2HRS COST £3.38
Old table lamp Bronze 5mm round
MAKE!
Tradition fly chair in white oiled
plan living is possible, thanks to these tips and tricks oak, £1,499, both Houseology with a difference in each space. brads, £1.69 for 100 (2 packs needed),
Amazon Pencil & tape measure
Our Stylists at Home are a O
Albany Distressed
1
pen-plan living has become Planks wallpaper, Use a pencil and tape measure to mark
£19.99 per roll, dots around the edge of the lampshade
part of our everyday lives.
Wallpaperdirect
From a home office within a where you want the brads to sit. On our
living room to a kitchen-diner, 18cm-diameter shade, they were 1.5cm
these spaces should be well designed apart and 1cm from the edge.
and able to utilise the best of the
overall room in their function. CREATE 2 Mark a second row of pencil dots
parallel to the first but 2.5cm from the
edge, and repeat on the other edge of
Clever decorating and styling ideas A SMART Grey Text cushion,
savvy peer-to-peer group,
will keep each area looking separate but LOOK £7, Wilko; Gisela the shade. Carefully push the arms of the
seamless. Sound complicated? Well, fear Graham vintage brads through the shade at each pencil dot
not, as we have compiled our top five tips signs, £12 each, The and repeat until all the dots are covered.
Contemporary Home Spread the arms of the brads flat to the
for making the most of your open-plan
space, without breaking the bank. inside of the shade to secure in place.
CHIC SIDE TABLE wooden circle
for the tabletop. IF YOU CAN SEE THE ARMS OF THE
Hardworking storage Interesting accents Channel an industrial vibe with Stand the bin
BRADS INSIDE THE SHADE,USE STRIPS
sharing tips and giving key
There’s nowhere for mess or clutter to Use accessories, whether it’s a statement this nifty piece of furniture upside down and
hide in open-plan living, so make clever rug or a collection of vases, to form a focal drill three holes in OF WHITE TAPE TO COVER THEM UP
PHOTOGRAPHS DAVID GILES
WORDS ROSALIND ERSKINE
TAKES JUST 1HR! COST £2.48
PROJECTS BECKY CLARKE
storage choices. Doorless cupboards point. As the area is so spacious and open, the flat metal base
STYLING CASSIE PRYCE
can add interest if you want to display create a feature with a fab floor lamp or Metal wastepaper bin, 99p, charity at the points of a triangle.
accessories. Or choose freestanding
storage, such as a shelving unit, in order
to break up space and divide rooms.
geometric-print cushions. Choose earthy
neutrals for a cosy space. A feature wall
will hold the whole look together and can
shop Wooden lazy Susan, £1.49,
charity shop
bit
Drill with metal drill
Small screws Tape measure
2 With the tabletop laying face down
on the floor, place the bin on top with
the drilled base touching the wood. Use
Subscribe to Style at Home
at magazinesdirect.com/
Metod kitchen with Veddinge white be complemented by matching accessories. a tape measure to check it’s central on CLP5 for lots more craft Rustic Brick wallpaper,
1
doors, from £1,855, Ikea Driftwood wallpaper, £26.99, Turn the lazy Susan over and unscrew the surface and screw through the holes ideas straight to your door.
features a style check.
£10 per roll; Love word
Wallpaperdirect the lower part so you are left with a flat into the wood to secure. blocks, £5, both Wilko
housetohome.co.uk/styleathome NOVEMBER 2015 | | NOVEMBER 2015 housetohome.co.uk/styleathome housetohome.co.uk/styleathome NOVEMBER 2015 |
LONG-TERM FIRST-TIME SEASONAL
We think buying RENTER BUYER REFRESHER
on a budget is
an attitude
The Style at Home reader…
Median age of 43
Average household income
of £41,000
One in five of them live in
rented accommodation
24% pre-children, 38% with
families, 34% empty nesters MY HOME... MY HOME... MY HOME...
ABOUT ME I’m Lucy Knight, 29, ABOUT ME I’m Bryony Disbury, ABOUT ME I’m Kate McLachlan,
46% spend 31 min to 1 hour an interior designer and I live with 27, a textile designer. I live in 53, and I’m a human resources
cooking a weekday meal my partner John Rebello, 30, who Walthamstow, north-east London manager. I live with my husband
works in investment operations. with my husband Tom, 26, a Andrew, 52, a charity fundraising
50% ‘quite’ confident when MY HOME A rented two-bedroom children’s book illustrator. consultant, and our cat, Tippy Toes.
Victorian cottage in Sidcup, Kent. MY HOME A two-bedroom terraced MY HOME A three-bedroom 1930s
it comes to styling their own We moved here in November 2011. Warner house, built in 1880, which detached house in Hove, East
homes, 25% describe WHEN I BOUGHT ITThe cottage was we moved into in January 2011. Sussex, which we bought in 2012.
themselves as ‘very’ plain and neutral – which is fine for a WHEN I BOUGHT IT It was liveable WHEN I BOUGHT IT The house was
rental but it needed a few homely but as it is our first home I wanted pretty much in the same condition
(Taken from reader surveys in February touches to give it a bit of personality. to put our personal stamp on it and as it is now. One of the main reasons
AND NOW It’s full of creative decorate it exactly to my taste. we bought it was because we liked
and April 2011 issues, sample size 1,500) the decor and didn’t have to change it.
upcycled projects I’ve completed AND NOW I have redecorated
myself, which have breathed new all the rooms, mainly by adding AND NOW We’ve filled the place
life and character into the place. feature wallpaper, and I changed with our favourite pieces of furniture
STYLE TIP Look out for second- the kitchen tiles. I also turned one and mementos from abroad. I love
hand bargains or hand-me-down of the bedrooms in to a study so spending time in the garden, too,
pieces of furniture that still have I have a space to work in. so I’ve added new decking.
plenty of life left in them. With STYLE TIP Mix and match furniture STYLE TIP Co-ordinate furniture and
Facts & figures a bit of imagination, they can
be transformed into unique,
and accessories for an eclectic look.
Go for bright fun items as well as
accessories and buy from local shops
and while abroad; it will give your
97,911 combined ABC beautiful pieces that you can take vintage finds so your home is unique. home a distinctive touch. Invest in
with you to your next home. Don’t rule out eBay or charity shops. stylish storage to hide clutter, too.
Jan-June 2015
Contacts
ADVERTISING
Advertisement Director Joanne O’Hara
020 3148 7642; joanne.o’hara@timeinc.com
Advertisement Manager Sharon Goode
020 3148 7631; sharon.goode@timeinc.com
Classified Ad Manager Emma Van Der Veen
020 3148 2635; emma.vanderveen@timeinc.com
Head of Agency Trading Lindsay Dean
020 3148 3668; lindsay.dean@timeinc.com
Inserts: Canopy 0845 544 1857
Production Dinah Grimes
020 3148 5445 dinah.grimes@timeinc.com
EDITORIAL
Acting Editor Lizzie Hudson
020 3148 7114; elizabeth.hudson@timeinc.com
Homes Editor Laurie Davidson
020 3148 7119; laurie.davidson@timeinc.com
Publisher Belinda Cooper
020 3148 7666; belinda.cooper@timeinc.com
ADDRESS
Time Inc. (UK) Ltd, The Blue Fin Building,
110 Southwark Street, London SE1 0SU
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