MILAN 4-9 APRIL - TheNewsMarket
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@ Inter IKEA Systems B.V. 2017
MIL A N 4 – 9 A P R I L
IKEA FESTI VA L
LET’S MAK E RO OM
FOR LIFE
Founded on the principle of Democratic Located in a 3500 m2 warehouse space
Design, the objective of IKEA has in the city’s Lambrate district, the
always been to create a better exhibition is laid out around four main
everyday life for the many people. On areas, each one exploring a different
the occasion of Salone del Mobile aspect of the IKEA universe, its philos-
2017, IKEA celebrates these values ophy and vision.
with an unforgettable exhibition in the
heart of Milan’s Lambrate district. The exhibition takes place from 10am
to 8pm each day, ensuring that there is
Taking place over six days, the exhibi- always something happening.
tion “IKEA Festival – Let’s Make Room
For Life”, invites visitors from all over
the world to share in an immersive
experience about Democratic Design,
mme and
ambient live acts and happenings to The festival progra
at
entertain, educate and inspire. The more is accessible
da y/ festival
exhibition provides a place to rest and www.IKEA.to
refresh during the busy Salone with
tempting food, drinks, comfortable
seating and plenty of recharging points.
FIND YOUR WAY
19
STAGES COLLECTIONS & PRODUCTS
1 Soft spot – Main stage 14 BJÖRKNÄS
2 IKEA.today stage 15 YPPERLIG
16 HOMESMART
17 VIMLE and BESTÅ
ROOMS FOR LIFE 18 SLADDA
3 Let’s make room for enfant terrible by Faye Toogood
19 FLUID HOME
4 Let’s make room for harmony by Anna & Pella
20 AVSIKTLIG
5 Let’s make room for new friends by OpenHouse
FEATURES SERVICE
21 Shuttle bus stop
6 Drawing event with Kevin Lyons
22 IKEA Food market
7 Let’s make room for daylight, a FLOALT installation
23 Coffee, pastry & drinks
8 Painting robot
24 Food tickets
9 Living room café hosting Dezeen
25 Shop and gallery
10 EKET skyscraper
26 Toilets
11 Growroom by Space 10
12 Carpet ride
13 Sofa swing
LET’S MA KE
ROOM F OR LIFE
hte r an d th e g am es, the
Embrace the laug on , the reading and
th e fr icti
contradictions and n d th e ta ke-ou t eating.
leeping a
the listening, the s a ce fo r both ou r needs
om has sp
Today, the living ro an d w elcoming
A c ce p tin g
and our dreams. b etter life.
fo r a ric h er a n d
it all makes
AT THE FESTIVAL
OT
EM AT THE SOFT SP
ENAGE ENGINEERING SOUND SYST
MEET TE
COM E AN D I
AT THE FESTIVAL
JO N
THE SO FT SP OT
MEET AND GREET
ing sound system
Teenage engineer
to Sunday
Available Tuesday
terview
Request an in
mme
See full progra
The main stage called The Soft Spot Tom Dixon and Mette & Rolf Hay. They
is a calm and cocooning space for will discuss topics connected to the
hanging out and recharging. After theme ”Let’s make room for life”. In
stretching out in the morning with addition, The Soft Spot boasts ambient
yoga, the daily Sofa Talks is a program life acts and Teenage Engineering
of seminars that will be delivered by sound system facilitates a digital,
a roster of inspirational speakers, collaborative workshop.
including design stars such as
AT THE FESTIVAL
DAY
ENE WITH IKEA.TO
GO BEHIND THE SC
AT THE FESTIVAL
WWW.
IKEA.TODAY
mme and more:
For those who want to see how IKEA The festival progra
Democratic Design is brought to life, day/festival
www.IKEA.to
the IKEA Today stage offers a behind-
the-scenes peek at product develop-
ment. Meet the designers, developers
and engineers behind the products and
discover their latest work. Workshops
and prototyping sessions include a
painting robot hosted by students at
the Swiss design school ECAL.
MAKE RO OM OR
AT THE FESTIVAL
F
GOOD F OO D
Every good festival needs good food. Swedish meatballs. Come taste the
That’s why IKEA Food provides the veggie balls or the Italian take with
tasty part of the IKEA Festival. Located parsley & Parmiggiano. Or just have
outside of the warehouse, a pop-up the Swedish “fika” – coffee and cake
restaurant will serve variations of the Swedish style.
GUE ST STYL ISTS
OM FOR ENFANT TERRIBLE LET’S MAKE RO
FOR ENFANT TERRIBLE
D
OM
O
LET’S MAKE RO
FAYE TOOGO
Responding to the challenge, British
designer Faye Toogood has created an
abstract interior that ties in with the
IKEA Festival’s underlying themes of
play and creativity. Called ”Enfant
Terrible”, her interior is an experi-
mental bricolage that repurposes the
IKEA signature flatpack furniture. The
central structure called the Playhouse
is an art-brut shanty pieced together
from raw and mismatched IKEA
panels. Surrounding it are a collection
of smaller sculptural pieces called the
Misfits – hybrid fabrications of hacked
furniture. The nearby Den is a softer
MEET AND GREET iteration of the theme, a surreal
Faye Toogood assembly of canvas panels that mimic
quest
Available upon re the familiar fixtures of domestic life.
terview
Request an in Sisal rugs painted by hand with indus-
mme
See full progra trial pigments cover the floor,
featuring a stylised interpretation of
the silent figure who guides us in
assembling IKEA furniture.OM FOR NEW FRIENDS LET’S MAKE RO
OM FOR NEW FRIENDS
LET’S MAKE RO
OPENHOUSE
Inspired by Villa La Ricarda, a family
home and cultural refuge, built just
outside Barcelona in the 1950s, the
editors of OpenHouse, Andrew Trotter
and Mari Luz Vidal, has set out to
create a social space where people can
come to relax and enjoy live music. At
its heart is a fireplace for people to
gather and play instruments.
“Using IKEA furniture to create a 50’s
inspired home, with musicians hanging
out and giving concerts throughout the
MEET AND GREET day, to give a sense of relaxation and
OpenHouse inspiration, to make everyone feel at
quest
Available upon re home and welcomed. Here is where a
terview
Request an in new community is being made.”
mme
See full prograAKE ROOM FOR HARMONY LET’S M
OM FOR HARMONY
A
RO
L
E
L
LET’S MAK
ANNA & PE
Anna Lenskog Belfrage and Pella
Hedeby are the interior stylists behind
the daily Swedish inspiration blog
IKEA Livet Hemma.
“We’ve made four living rooms, all
different, but with some similarities.
All rooms have space for relaxing and
re-energising. Each room also has
space for personal style and creativity.
Looking into how people live at home
and how they consider their homes is
our inspiration. We see that they want
MEET AND GREET to slow down, live more sustainably
Anna & Pella and find more harmony at home. We
quest
Available upon re believe that a mix of vintage, simple
terview
Request an in DIY’s, new and classic IKEA products,
mme
See full progra makes great living rooms!”LINE UP
GET A CLOSER LOO
K AT THE BIG NAMES OF THE IKEA FESTIVALHOME SMART
HOME SMART
SMART LIGHTING O AL T, JO RMLIEN and SURT
E.
FR I, FL
g products; TRÅD
The smart lightin
ril 2017.
Sales starts in Ap
Choose a light for early mornings, These products enable us to have
another for late evenings and a third better lighting at home, in an easy and
for cooking or working at home. Dim, affordable way. For TRÅDFRI products,
turn off, turn on, and switch from all it takes is replacing a standard light
warm to cold light using a remote bulb with the LED bulb included in the
control or app. Smart lighting also kit, and you can immediately start to
includes LED panels and doors, when change light using the remote control.
you lack, or simply want to increase
the feeling of natural daylight, which
we know enhances our overall well-
being. And all products are plug-and-
play solutions, meaning there is no
need for new wiring or hiring an MEET AND GREET
electrician. HOME SMART and
G teams
SMART LIGHTNIN
to Sunday
“The LED bulbs in TRÅDFRI are a very good Available Tuesday
terview
example of how an old, familiar product Request an in
mme
such as the light bulb can suddenly do so See full progra
much more simply by ‘communicating’ with
a steering device, therefore enabling more
people to have better light”.
Björn Block,
Business Leader IKEA Home SmartAVSIKTLIG
AVSIKTLIG
IKEA AND
10-GR UPPEN
2017.
Sales starts in May
When three young designers at IKEA “10-gruppen represents the very best of
join hands with the iconic design Scandinavian design history – democratic
collective 10-gruppen the result is 14 ideals, aesthetic innovation and an unbeata-
powerful patterns applied on bedding, ble feeling for materials. Their design style
plates, trays, rugs and meter fabric, has not aged a second; it’s youthful, radical
plus more. Fusing the present and the and as bold today as it was in the Seventies.”
past every single piece proves that Marcus Engman,
what was spectacular 45 years ago can Design Manager, IKEA of Sweden
be just as bold today – and that it’s
possible to celebrate history and still
be super contemporary.017 IKEA ART EVENT 2
Y
017
CONTEM POR R
IKEA ART EVENT 2
A
DR AWING ril 2017.
Sales starts in Ap
MEET AND GREET
Kevin Lyons
to Sunday
Available Tuesday
terview
Request an in
mme
See full progra
This April IKEA presents ART EVENT
2017 – a limited edition collection
featuring 12 posters with hand drawn
motifs from a carefully curated selec- Featured artwork and artists:
tion of artists from all over the world.
IKEA has long provided people all over Reflections on deep thoughts – Micha
the world with affordable and functional Payer & Martin Gabriel
design. With the third instalment of the Assembling Reality – Amit Greenberg
ART EVENT we continue our mission to We are one – Hell’O
also make great art accessible for Shelfie – Jean Jullien
everyone. Rainbows – Amandine Urruty
Around a table – Joanna Concejo
“We have a very strong and simple vision Big Audio Dyn-o-mite! – Kevin Lyons
about art at IKEA, and it’s that art should be Naive Suave – Imaginary Band 170 -
affordable – it should be accessible for the Koen Taselaar
many people – and also that art belongs in Life is Pay The Bill – Hahan
the home, not just in galleries or museums” Nightwalk – Ragnar Persson
Henrik Most, MATSURI – Yasuto Sasada
Creative Leader IKEA ART EVENT Keep It Mello – Steven HarringtonFLUID HOME
FLUID HOME
FLEXIBLE
FURN ITURE ULT, EKEBOL, LALL
ERÖD
The products DIH .
VE BE RÖ D sa le s starts in June 2017
and
We’re now introducing a range of Meet DIHULT pouffe, EKEBOL sofa,
multi-functional furniture designed for LALLERÖD coffee table and VEBERÖD
fluid living. Small flats and frequent storage. Designed in an industrial
moving are a reality for many people, style, the furniture has a unique and
especially the younger generation. To airy look made in clear lacquered
understand the needs of this group, metal and wood. These honest mate-
the product development team and rials are fully separable and recyclable
designers went to vibrant Amsterdam. at the end of their life, making the
Here the new furniture pieces were furniture a sustainable choice too.
co-created using feedback from a They allow for personalisation, as the
young group of people, resulting in a wood can be painted, while shelves
brand new outlook for the range – the and metal mesh can store or hang
furniture is flexible and easy to move whatever fits the room. Use the furni-
around, and even possible to bring ture for socialising or working, they
home on the metro. truly make room for life!YPPERLIG
YPPERLIG
SCAND INA V IA N
COLLAB O R AT ION
ober 2017.
Sales starts in Oct
MEET AND GREET
HAY
ay at 5pm
Available Wednesd
terview
Request an in
mme
See full progra
YPPERLIG is an innovative, creative
collaboration with Danish design
group HAY to redefine what a Scandi-
navian design identity is. Together,
we’ve explored possibilities with
materials and techniques, and played
with colours, constructions and func-
tions. It’s a collection of the “new best”
examples of Democratic Design.
Mette and Rolf Hay with Marcus EngmanVIMLE
VIMLE WELCOME TO CHANGE ril 2017. Sales starts in Ap VIMLE is our new family of timeless, in size and offers lots of comfort for everyday-friendly sofas. It’s not only everyday life. And there’s more to designed to grow on you, but also with VIMLE than meets the eye. The foot- you. As your life and needs change, so stool and chaise longue also offers can VIMLE. Just replace or add a storage solutions to save space or section to create the sofa you want. keep an extra cushion or blanket close The VIMLE family includes sections for at hand. Covers are available in a wide seating or lounging somewhere in range of colours, all removable and between. Each section is generous water washable.
STUNSIG
STUNSIG
EXTRAOR D INARY
ORDINA RY 2017.
Sales starts in June
MEET AND GREET
Pinar & Viola
at 5pm
Available Thursday
terview
Request an in
mme
See full progra
The STUNSIG limited edition collection “With STUNSIG we wanted to present new
is for the design and fashion lovers. Six artistic prints that are more unique, more
artists and design teams with close fun and more daring! And apply them to
links to the fashion industry were hand- selected IKEA products, turning them upside
picked to create prints featuring down and make them extraordinary.”
everything from fashion photography, - Henrik Most,
digital couture, cartoons to hand draw- Creative Leader STUNSIG
ings and collages. These were applied
to everyday items such as cushions,
quilt covers, boxes and porcelain. Featured artists:
Turning something considered ordinary
into something extraordinary. The fun, Frédérique Vernillet
edgy and sometimes poetic prints Malcolm Stuart
evoke a myriad of different reactions Pinar & Viola
and emotions. Some are created just to Steven Harrington
make you laugh while others are made Team Hawaii
to stimulate people’s imagination and Tilde Bay
appreciate the beauty in diversity.STOCKHOLM
STOCKHOLM
THE BE AU TY O F
DOING T HI NG S AT
THE R IGH T P AC E
ril 2017.
Sales starts in Ap
A new collection of furniture and home characteristics: Scandinavian moder-
accessories slowly comes to life. Each nity of the highest quality in form,
piece is a celebration of doing things at function and materials — but at an
the right pace: thinking through all of affordable price. This STOCKHOLM
the details with careful, attentive eyes, launch is no different. It’s a carefully
and savouring the process. Quality curated collection of 47 pieces,
can’t be rushed. Natural, tactile mate- designed to mix and blend with what
rials, and craftsmanship by skilled you already have at home and made
hands — these all take time to grow from natural and tactile materials such
and perfect. as rattan, hand-blown glass and ash.
Swedish light and nature has been an
The first STOCKHOLM collection was important source of inspiration. Part of
launched in 1984. Each new collection the beauty is that all of the pieces have
is different from previous ones, but been made to use and enjoy, every day.
they all share some commonSLADDA
SLADDA
AWARD E
WINNING BIK
In stores now.
The SLADDA bicycle was awarded a Every detail of the unisex SLADDA
Red Dot Design Award in the category bicycle is made to make life as easy as
“Best of the Best” for its ground- possible for the user. The bike has a
breaking design. rust- and oil-free belt drive, automatic
gears and a clever click-in system for
The whole idea behind it came about accessories such as front and back
during a workshop where product racks. There is also a practical SLADDA
developers and designers spent three trailer developed to solve heavy trans-
days following cyclists who used their portation needs, as well as helmets,
bike to solve everyday transportation a U-lock and pump. This is truly a comp-
needs in a city. The result was SLADDA lete system that supports living a
bicycle that’s not only a comfortable sustainable and healthy life in the city.
and low-maintenance bike, but also For IKEA FAMILY members, SLADDA
one that can be adapted to different bicycle comes at a particularly favour-
needs. able price offer.EKET
EKET ENDLESS S POSSIBILITIE In stores now. The possibilities are endless when With two different depths, the modules combining EKET storage in ways that can be open or closed, allowing for a solve storage needs across the home. personal solution that either displays From modest neutrals to colourful or hides away any clutter. EKET storage tones, this modular solution is based is simple to assemble, build, combine on cubes that can be either wall- and re-combine, again and again! mounted or floor-based.
VEDBO
VEDBO
COMF OR TAB LE
AND ER GO NO MIC
DESIGN
Sales Start: April
2017.
Bring some beautiful seating into a
lounge, business or living room. VEDBO
armchair breathes of a Scandinavian
style with its ash frame. This is coupled
with a comfortable and ergonomic
design as it’s made of cold cut foam
making sure the chair keeps its elegant
shape. Available in either a high or low
back – this is a modern icon!FLOTTEBO
FLOTTEBO SO FA . BE D . STO R AG E. ry 2018. Sales Start: Februa The urbanisation of today is a fact – With FLOTTEBO we introduce a totally people move in to cities and get less new kind of sofa bed, where you can space to live on. More and more live sleep, relax and store. We hope that fluid lives, meaning working, social- the low price will attract people who izing, and doing almost everything are young at mind, having fluid life from home. needs and families with children.
BJÖRKSNÄS
O BJÖRKSNÄS DESIG N ED T LAST A LI FET IME In stores now. The BJÖRKSNÄS collection is a unique clean design – pieces that are designed take on a classic Scandinavian material to last a lifetime. The expression is – birch. The design duo and siblings light and airy. Natural materials and a Knut Hagberg and Marianne Hagberg functional approach combine for a very have created a furniture series and Nordic simplicity. home decoration items with a simple,
BESTÅ
BESTÅ
PERSONALIZED
STORAGE
Sales Start: April
2017.
Our BESTÅ storage system has been BESTÅ can grow and adapt as your
keeping everything from personal storage needs change – whether you
knick-knacks, memories to cables safe are planning for a new family member
and sound for living rooms across the or simply redecorating for a cleaner
globe. Choose from an extensive range look. That’s what made it an IKEA
of suggested combinations, or person- favorite.
alize your own unique layout.DELAKTIG
DELAKTIG
FUTURE
FUR NI TURE
FR AM EW OR K ry 2018.
Sales Start: Februa
MEET AND GREET
Tom Dixon
ay at 1pm
Available Wednesd
terview
Request an in
mme
See full progra
DELAKTIG is an open platform for social
living, co-created with designer Tom
Dixon. This project is not only about
exploring the possibility of designing
open source hardware, but equally
about exploring materials and challeng-
ing traditional ways of production to
redefine the concept of comfort.
DELAKTIG is designed to help people
cope with all the activity of everyday
life. It’s made for your friends and
family to relax and socialize, with the
Marcus Engman and Tom Dixon possibility to tailor the function to suit
your living situation.DESIGN INDABA
RM STUDIO
RIAM HAZEM, REFO
HEND RIAD AND MAMODERN RIT AL
DESIGN INDABA
U S 2019.
be launched in April
The collection will
The collaboration with Design Indaba the designers met up in Cape Town
and ten designers/designer teams in March this year to work on their
from its network, was announced ideas for the collection and make
in February 2017. This project will prototypes spanning from padlocks to
work around modern rituals and the curved benches and a house.
importance they play in the home,AKE ROOM FOR NATURE LET’S M
OM FOR NATURE
E
RO
C
KE
R
LET’S MA
OPEN S OU
URBA N G REEN
The Growroom envisions a future, released as open source design to
where we grow our food much more encourage people to build their own
locally and as a natural part of life. and also to spark conversations about
Created at SPACE10, a future living lab how we can bring nature back into our
in cooperation with Inter IKEA Systems cities. This Growroom is fabricated at
BV, by architects Mads-Ulrik Husum Miocugino – A Fab Lab here in Milan.
and Sine Lindholm, the Growroom isW ELCOM E TO THE AL IKEA FEST IV
ETTING TO THE FESTIVAL
G
IKEA FESTIVAL IKEA FESTIVAL
FREE SHUTTLE FREE SHUTTLE
A GRATUITO
BUS NAVETT A GRATUITO
BUS NAVETT
LAMBRATE
MULTIPLEX MULTIPLEX LAMBRATE
TEATRO TEATRO TORTONA TORTONA
MANZONI LAMBRATE
MANZONI
LAMBRATE
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4-9 APRIL 2017 4-9 APRIL 2017
WWW.IKEA.TODAY/FESTIVAL WWW.IKEA.TODAY/FESTIVAL
Let our shuttle buses take you to the festival.COME SEE US!
s B.V. 2017
©Inter IKEA System
ENT
T O IK E A PRESS EV 8 PM
WELCOME A PRIL 4 .3
0 PM –
D A Y 4
TUES 0 PM S5 PM
ENTS 4:3 AND NEW
REFRESHMTION OF FESTIVAL
PRESENTA A 14
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A VENTU E
OFFICIN RA 14, LAMBRAT
N T U
VIA VE
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RSVP HER .com
ent
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upply.med
ikea.ranges
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TIVAL 4–9 APRIL.
RSVP Dezeen
JOIN THE IKEA FES
HAPPENINGS,
INSTALLATIONS,
EAFESTIVAL
FOOD & DRINKS. #IKNI AT TEATRO MANZO
NI AT TEATRO MANZO IKEA, TOM & FRIE NDS At Teatro Manzoni, Tom Dixon’s venue 2017 pop-up shop, and visitors can in Milan, IKEA will use the old cinema see DELAKTIG in different shapes to present a programme of exclusive and experience how IKEA and Tom short film screenings and talks on Dixon has been working together futuristic topics, a documentary with our suppliers and students from about DELAKTIG “The Journey of an universities in Tokyo, London and Idea” as well as date night movies New York to develop and explore such as Saturday Night Fever. At this a platform that offers endless venue there will also be an IKEA PS possibilities.
MME TUESDAY APRIL 4
PROGRA
10:00 VENUE OPENS 14:00-14:30
TUNE IN WITH TEENAGE ENGINEERING SOUND SYSTEM
10:10-10:45 Where: Soft Spot
YOGA – BEST START OF THE DAY Swedish tech creatives teenage engineering moulds interactive sound
Where: Soft spot art using the audience creativity. Join in!
Milan locals Martina Sergi and Martina Rando, “The two Martinas”,
share their passion for yoga on social media, inspiring followers all 14:45-15:00
over the world. Join them in an energizing morning yoga class at the DESIGN TALK - FLUID LIFE
IKEA Festival! Where: IKEA Today
What does the next generation crave? Product developer Ria Falk at
10:30-11:00 IKEA talks about designing multi-functional furniture for fluid living.
ROBOTIC ARTISTRY – DEMO Among others IKEA DIHULT, EKEBOL, LALLERÖD and VEBERÖD.
Where: IKEA Today
Students from University of Art and Design in Lausanne team up with 15:00-15:30
robot engineer Patric Lüthi to create art. MAKE ROOM FOR NEW FRIENDS!
Where: Make Room for new friends
11:00-11:30 OpenHouse magazine meet creative people around the world and
MAKE ROOM FOR NEW FRIENDS! share their ideas to create a community. Come in, make new friends
Where: Make Room for new friends and hang out with M.oo.K Ensemble.
OpenHouse magazine meet creative people around the world and
share their ideas to create a community. Come in, make new friends 15:00-17:00
and hang out with M.oo.K Ensemble. ART IN ACTION – KEVIN LYONS
Where: Art Wall
11:30-11:45 New York based illustrator and designer Kevin Lyons believes that
DESIGN TALK – SMART LIGHTING when you create something original, it has no rules. And that drawing
Where: IKEA Today makes the world a more playful place. He invites you to join him in
Product developer Rebecca Töreman at IKEA about designing the new the creative process of making an art wall live in the heart of the
Smart Lighting range that challenges everything complicated and exhibition.
expensive with lighting.
15:30-15:45
12:00-12:30 DESIGN TALK – FLOTTEBO
SJÄLVSTÄNDIG – IN ACTION Where: IKEA Today
Where: IKEA Today Sleep, relax and store! Product designers Christina Halskov and
Watch as the new collection SJÄLVSTÄNDIG unfolds – an invitation to Hanne Dalsgaard about the sofa FLOTTEBO and the need for new
the rebellious and creative that craves a personalized product. solutions in young urban homes.
Introduction by Maria O’Brian, Creative Leader IKEA of Sweden.
16:30-20:00 PRESS EVENT (INVITED ONLY)
13:00-13:45 16:30 Refreshments
SOFA TALK – ROOM FOR LIFE 17:00 Presentation of the IKEA Festival exhibition and product news
Where: Soft Spot
Host: Anna Larsen, IKEA 20:00 VENUE CLOSES
Informal talk about inspiration and trends with the designers of the
Festival exhibition: Anna Lenskog Belfrage & Pella Hedeby (IKEA Life
at home blog), Andrew Trotter & Mariluz Vidal (OpenHouse maga-
zine), Jan Rose (creative director Faye Toogood), Thomas Downes
(design director Faye Toogood).MME WEDNESDAY APRIL 5
PROGRA
10:00 VENUE OPENS 14:30-14:45
DESIGN TALK – SMART LIGHTING
10:10-10:45 Where: IKEA Today
YOGA – BEST START OF THE DAY Product developer Rebecca Töreman at IKEA about designing the
Where: Soft spot new Smart Lighting range that challenges everything complicated
Milan locals Martina Sergi and Martina Rando, “The two Martinas”, and expensive with lighting.
share their passion for yoga on social media, inspiring followers all
over the world. Join them in an energizing morning yoga class at the 15:00-15:30
IKEA Festival! MAKE ROOM FOR NEW FRIENDS!
Where: Make Room for new friends
10:30-11:00 OpenHouse magazine meet creative people around the world and
ROBOTIC ARTISTRY – DEMO share their ideas to create a community. Come in, make new friends
Where: IKEA Today and hang out with M.oo.K Ensemble.
Students from University of Art and Design in Lausanne team up
with robot engineer Patric Lüthi to create art. 15:00-17:00
ART IN ACTION – KEVIN LYONS
11:00-11:30 Where: Art Wall
MAKE ROOM FOR NEW FRIENDS! New York based illustrator and designer Kevin Lyons believes that
Where: Make Room for new friends when you create something original, it has no rules. And that
OpenHouse magazine meet creative people around the world and drawing makes the world a more playful place. He invites you to join
share their ideas to create a community. Come in, make new friends him in the creative process of making an art wall live in the heart of
and hang out with M.oo.K Ensemble. the exhibition.
11:30-11:45 15:30-15:45
DESIGN TALK – FLOTTEBO DESIGN TALK – VEDBO
Where: IKEA Today Where: IKEA Today
Sleep, relax and store! Product designers Christina Halskov and The product designer Francis Cayouette talks us through the
Hanne Dalsgaard about the sofa FLOTTEBO and the need for new development process of the VEDBO armchair.
solutions in young urban homes.
16:00-16:15
12:00-12:30 DESIGN TALK - FLUID LIFE
SJÄLVSTÄNDIG – IN ACTION Where: IKEA Today
Where: IKEA Today What does the next generation crave? Product developer Ria Falk at
Watch as the new collection IKEA SJÄLVSTÄNDIG unfolds – an IKEA talks about designing multi-functional furniture for fluid living.
invitation to the rebellious and creative that craves a personalized Among others IKEA DIHULT, EKEBOL, LALLERÖD and VEBERÖD.
product. Introduction by Maria O’Brian, Creative Leader IKEA of
Sweden. 17:00-17:30
SOFA TALK – YPPERLIG (IKEA & HAY COLLABORATION)
13:00-13:30 Where: Soft Spot
SOFA TALK – DELAKTIG (IKEA & TOM DIXON Host: Anna Larsen, IKEA
COLLABORATION) Danish design duo Rolf and Mette Hay talks to Head of design
Where: Soft Spot Marcus Engman at IKEA about the IKEA collaboration YPPERLIG.
Host: Anna Larsen, IKEA
Let’s make room for social living! Designer Tom Dixon takes a seat 17:45-18:15
on our sofa and talks with Creative Leader James Futcher and HANG OUT WITH TEENAGE ENGINEERING SOUND SYSTEM
Marcus Engman, Head of Design at IKEA, about the DELAKTIG Where: Soft Spot
collection – challenging traditional production and the concept of Swedish tech creatives teenage engineering sound system test
comfort. prototype hardware and other ideas in front of a live audience. Hang
out and feel the vibe!
13:45-14:15
TUNE IN WITH TEENAGE ENGINEERING SOUND SYSTEM 19:00-22:00
Where: Soft Spot PARTY HOSTED BY DEZEEN (INVITED ONLY)
Swedish tech creatives teenage engineering moulds interactive
sound art using the audience creativity. Join in! 22:00 VENUE CLOSESMME THURSDAY APRIL 6
PROGRA
10:00 VENUE OPENS 14:30-16:00
ART IN ACTION – KEVIN LYONS
10:10-10:45 Where: Art Wall
YOGA – BEST START OF THE DAY New York based illustrator and designer Kevin Lyons believes that
Where: Soft spot when you create something original, it has no rules. And that
Milan locals Martina Sergi and Martina Rando, “The two Martinas”, drawing makes the world a more playful place. He invites you to join
share their passion for yoga on social media, inspiring followers all him in the creative process of making an art wall live in the heart of
over the world. Join them in an energizing morning yoga class at the the exhibition.
IKEA Festival!
15:00-15:30
10:30-11:00 MAKE ROOM FOR NEW FRIENDS!
ROBOTIC ARTISTRY – DEMO Where: Make Room for new friends
Where: IKEA Today OpenHouse magazine meet creative people around the world and
Students from University of Art and Design in Lausanne team up share their ideas to create a community. Come in, make new friends
with robot engineer Patric Lüthi to create art. and hang out with M.oo.K Ensemble.
11:00-11:30 15:30-15:45
MAKE ROOM FOR NEW FRIENDS! DESIGN TALK – FLUID LIFE
Where: Make Room for new friends Where: IKEA Today
OpenHouse magazine meet creative people around the world and What does the next generation crave? Product developer Ria Falk at
share their ideas to create a community. Come in, make new friends IKEA talks about designing multi-functional furniture for fluid living.
and hang out with M.oo.K Ensemble. Among others IKEA DIHULT, EKEBOL, LALLERÖD and VEBERÖD.
11:30-11:45 16:00-16:15
DESIGN TALK – VEDBO DESIGN TALK – SMART LIGHTING
Where: IKEA Today Where: IKEA Today
The product designer Francis Cayouette talks us through the Product developer Rebecca Töreman at IKEA about designing the
development process of the VEDBO armchair. new Smart Lighting range that challenges everything complicated
and expensive with lighting.
12:00-12:30
SJÄLVSTÄNDIG – IN ACTION 17:00-18:00
Where: IKEA Today SOFA TALK – IKEA COLLABORATIONS
Watch as the new collection IKEA SJÄLVSTÄNDIG unfolds – an Where: Soft Spot
invitation to the rebellious and creative that craves a personalized Host Anna Larsen talks IKEA collaborations with her guests on the
product. Introduction by Maria O’Brian, Creative Leader IKEA of sofa: Mariam Hazem & Hend Riad at Reform studio (ÖVERALLT),
Sweden. Kevin Lyons (ART EVENT), Sarah Andelman at Colette (COLETTE
BAG), Pinar & Viola (STUNSIG), Chris Stamp (TBC Collab.). Product
13:00-13:30 Designer Hanna Dalrot, Head of Design Marcus Engman, Creative
SOFA TALK – HOME SMART Leader Nils Larsson and Creative Leader Henrik Most at IKEA.
Where: Soft Spot
Host: Anna Larsen, IKEA 18:15-18:45
Business Leader of the HOME SMART range Björn Block at IKEA HANG OUT WITH TEENAGE ENGINEERING SOUND SYSTEM
about the wireless home and it’s cordless possibilities. Where: Soft Spot
Swedish tech creatives teenage engineering sound system test
13:45-14:15 prototype hardware and other ideas infront of a live audience. Hang
TUNE IN WITH TEENAGE ENGINEERING SOUND SYSTEM out and feel the vibe!
Where: Soft Spot
Swedish tech creatives teenage engineering moulds interactive 20:00 VENUE CLOSES
sound art using the audience creativity. Join in!PROGRAMME PROGRAMME
8
FRIDAY APRIL 7 SATURDAY APRIL
10:00 VENUE OPENS 10:00 VENUE OPENS
10:00-12:00 12:00-12:45
IKEA DEMOCRATIC DESIGN CHALLENGE YOGA – ENERGIZE YOURSELF!
Where: Soft Spot Where: Soft spot
Watch as invited design students pitch their design ideas to an Milan locals Martina Sergi and Martina Rando, “The two Martinas”,
IKEA jury getting feedback on their ideas. The prize: an invitation share their passion for yoga on social media, inspiring followers all
to the Democratic Design Days at IKEA Headquarters. The task? A over the world. Join them in an energizing morning yoga class at the
multifunctional piece that embodies the values of IKEA new living IKEA Festival!
room on the theme “Make Room for Life”.
Jury: Head of Design Marcus Engman, Country Manager Italy Belén 13:00-13:30
Frau Uriarte and Business Area Mgr Living Sabine Berntsson at IKEA. MAKE ROOM FOR NEW FRIENDS!
Where: Make Room for new friends
13:00-13:30 OpenHouse magazine meet creative people around the world and
MAKE ROOM FOR NEW FRIENDS! share their ideas to create a community. Come in, make new friends
Where: Make Room for new friends and hang out with M.oo.K Ensemble.
OpenHouse magazine meet creative people around the world and
share their ideas to create a community. Come in, make new friends 13:30-14:00
and hang out with M.oo.K Ensemble. ROBOTIC ARTISTRY – DEMO
Where: IKEA Today
13:30-14:00 Students from University of Art and Design in Lausanne team up
ROBOTIC ARTISTRY – DEMO with robot engineer Patric Lüthi to create art.
Where: IKEA Today
Students from University of Art and Design in Lausanne team up 14:00-16:00
with robot engineer Patric Lüthi to create art. ART IN ACTION – KEVIN LYONS
Where: Art Wall
14:00-16:00 New York based illustrator and designer Kevin Lyons believes that
ART IN ACTION – KEVIN LYONS when you create something original, it has no rules. And that
Where: Art Wall drawing makes the world a more playful place. He invites you to join
New York based illustrator and designer Kevin Lyons believes that him in the creative process of making an art wall live in the heart of
when you create something original, it has no rules. And that the exhibition.
drawing makes the world a more playful place. He invites you to join
him in the creative process of making an art wall live in the heart of 15:00-15:30
the exhibition. TUNE IN WITH TEENAGE ENGINEERING SOUND SYSTEM
Where: Soft Spot
15:00-15:30 Swedish tech creatives teenage engineering moulds interactive
TUNE IN WITH TEENAGE ENGINEERING SOUND SYSTEM sound art using the audience creativity. Join in!
Where: Soft Spot
Swedish tech creatives teenage engineering moulds interactive 17:00-17:30
sound art using the audience creativity. Join in! MAKE ROOM FOR NEW FRIENDS!
Where: Make Room for new friends
17:00-17:30 OpenHouse magazine meet creative people around the world and
MAKE ROOM FOR NEW FRIENDS! share their ideas to create a community. Come in, make new friends
Where: Make Room for new friends and hang out with M.oo.K Ensemble.
OpenHouse magazine meet creative people around the world and
share their ideas to create a community. Come in, make new friends 20:00 VENUE CLOSES
and hang out with M.oo.K Ensemble.
20:00 VENUE CLOSESMME SUNDAY APRIL 8 PROGRA 10:00 VENUE OPENS 12:00-12:45 YOGA – ENERGIZE YOURSELF! Where: Soft spot Milan locals Martina Sergi and Martina Rando, “The two Martinas”, share their passion for yoga on social media, inspiring followers all over the world. Join them in an energizing morning yoga class at the IKEA Festival! 13:00-13:30 MAKE ROOM FOR NEW FRIENDS! Where: Make Room for new friends OpenHouse magazine meet creative people around the world and share their ideas to create a community. Come in, make new friends and hang out with M.oo.K Ensemble. 13:30-14:00 ROBOTIC ARTISTRY – DEMO Where: IKEA Today Students from University of Art and Design in Lausanne team up with robot engineer Patric Lüthi to create art. 14:00-16:00 ART IN ACTION – KEVIN LYONS Where: Art Wall New York based illustrator and designer Kevin Lyons believes that when you create something original, it has no rules. And that drawing makes the world a more playful place. He invites you to join him in the creative process of making an art wall live in the heart of the exhibition. 17:00-17:30 MAKE ROOM FOR NEW FRIENDS! Where: Make Room for new friends OpenHouse magazine meet creative people around the world and share their ideas to create a community. Come in, make new friends and hang out with M.oo.K Ensemble. 20:00 VENUE CLOSES
SEE YOU SOON!
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WHAT IKEA Festival
WHERE Officina Ventura 14,
Via Ventura 14,
Lambrate, Milan
WHEN 4–9 April 2017
10am–8pm each day
(Wednesday 10am–10pm)You can also read
