MEDIA PACK 2021 EQUIPMENT PROFESSIONALS - NEWS AND INTELLIGENCE FOR CATERING - Specifi Virtual NEXT
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NEWS AND INTELLIGENCE FOR CATERING
EQUIPMENT PROFESSIONALS
MEDIA PACK 2021
Leaderboard
1040px x 120px
DIGITAL In numbers
C
ateringInsight.com is the UK’s first and only
44,000
dedicated web portal for the catering equipment
distributor community, representing a truly
Over
valuable opportunity for brands to reach
dealers, distributors, internet sellers and foodservice page impressions per
consultants. By advertising on CateringInsight.com month*
and within the site’s associated e-newsletters, catering Tower Banner
300px x 600px
equipment manufacturers, suppliers and industry-specific
organisations of all sizes can now communicate information
about their company, products, services and promotions
to a highly-targeted audience of catering equipment
distributors and installers in the UK. You’re speaking
Over 14,000
directly to the owners, MDs and business development
unique users per month*
MPU
personnel that make the key decisions. As online advertising
650px x 250px
continues to grow in popularity, why not combine your
marketing between print and online? With the website and
e-newsletters updated with new content every day, your Daily e-newsletter goes to
3,400
message will reach the people who matter on a daily basis.
over
DIGITAL key decision makers
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
METRICS FLEXIBILITY BRANDING PROMOTIONS Average open rate
Digital advertising Digital artwork can be Your digital artwork on this Online campaigns take place
packages include
clickthrough reports
changed, updated and rotated
on a weekly or monthly
100% dedicated Catering
Insight portal will ensure
in real time, so if you advertise
digitally, decision makers can 40.22%
that explain how visitors basis, offering you a unique your brand is at the forefront immediately take advantage of your
responded to your opportunity to customise of buyers’ minds, helping to company’s offers and promotions.
campaign, giving you full your campaign, communicate increase awareness of your With banners, wallpaper and MPU
analysis of how many multiple messages and products and enhancing the positions available on the website * Average result in 2020
people it reached and the promote different offers. With profile of your company to and daily news alert, we can help
level of engagement from digital advertising you can drive the industry’s most influential you choose the online medium that
our targeted audience. traffic straight to your website. procurement specialists. best delivers your message.
PRINT In numbers
C 4,000
atering Insight is the only monthly magazine for the UK dealer community.
Thousands of catering equipment dealers, distributors, kitchen houses and
importers rely on the magazine and website to stay up-to-date with market
APRIL 2020 (ISSUE 100)
www.cateringinsight.com
news, trends and business insight. Advertisers keep coming back to work Monthly circulation
with Catering Insight because our creative solutions, which span print, digital and live to owners, managing
events, consistently drive up brand recognition, alert dealers and distributors to new directors, commercial
products and deliver outstanding return on investment. In a world where we are bom- managers/directors and
barded with useless information, Catering Insight remains a firm favourite thanks to project managers
its targeted circulation, expert editorial and knowledge of the equipment community.
OD ON COO
10,000
Average monthly readers,
JUNE 2020 (ISSUE 102) FEBRUARY 2020 (ISSUE 98) FO RATI KI
NG
A
EP
www.cateringinsight.com www.cateringinsight.com
PR
based on 2.5 readers for
G
IN
SH
TH E Y:
HO
KE
HRC E
WA
each copy
LD
TH S
AL L L STA ND
TIA
ESS ENTH E MA Y
JOR
Catering Insight commemorates its hundredth issue with
ING
WARE
AT TA LIT
HO SPI OW
a celebration of 100 catering equipment industry greats:
SH
BUYERS’
GUIDE people, projects, equipment and business developments
2020
REFRIG
90%
TION
ER
ILA
AT
NT
SECOND IO
VE
N E
ID T
G U OS
LIFE
H
Volume of UK catering
IVE D M OR
SPACE AGE
YG US
I XCL AN SF
SA ENE YOUR E EST TION S
FE AND NEW U N
TY TO T H E O L HE
ES ITC
ATIV LK
INNOV CIA
equipment sales reported
MER
Could the catering equipment industry see the first Space Group MD Ian Bidmead reveals how Nisbets’ backing has sent COM
green shoots of recovery via used kit demand? the kitchen house into the stratosphere as a national player
to go through the
VIRTUAL COMBIS MARKET TALK CLEANEST CLEAN THE SUITE C&C GOES BACK UNDERWATER
DIFFERENCE TO SCHOOL TECHNOLOGY
Oven training at a distance CI’s new must-see interviews Warewashers’ sanitation role
Unique cookline installs Dealer outfits familiar site Latest sous vide advances
distributor channel
THE POWER OF PRINT CIRCULATION BY ROLE
ADVERTISING IN CATERING INSIGHT OFFERS NUMEROUS COMMERCIAL BENEFITS:
40%
CREDIBILITY INTEGRITY FREQUENCY AUDIENCE 20%
Catering Insight is Catering Insight is built Catering Insight is published Our database is fully researched 15%
published by ITP Promedia, on an editorial policy that 12 times a year, providing the from scratch and maintained,
a leading global publisher places huge emphasis on market with a monthly digest giving you the guarantee that your 15%
with some of the most the integrity, quality and of original news, trends, message is being seen by the most
10%
respected, sector-leading richness of its content. Our analysis and features. We influential distributors of catering
B2B and consumer team work hard to bring will work with you to create equipment and services in the UK Dealer/Distributor
magazines within its the market the information a campaign that delivers a at any given time. With kitchen Wholesaler
portfolio, and offices in it needs to know, creating consistent message that is outfit projects running into millions Importer
London, Dubai and India. a compelling publication read by prospective local of pounds, you can be assured Consultant
Foodservice Equipment that suppliers benefit from and national dealers of your your brand will be recognised by Supplier
Journal is our sister title. being associated with. products month after month. those holding substantial budgets.
BESPOKE EVENTS
• Roundtable opportunities
As a multi-platform publisher, we can work with
you to organise events tailored to your specific
needs, including roundtables.
• Roundtables allow you to gain thought
leadership on an industry topic while providing
a platform for you to communicate your
message objectively and network with key
individuals.
• You choose the topic to be discussed, and
then work in partnership with Catering Insight
2021 FEATURES LIST to decide on panellists, before setting out the
agenda for the session.
JANUARY FEBRUARY MARCH (HRC
DISTRIBUTION) APRIL • Debates are lively and engaging and a great
Ventilation Sous vide Warewashing Pizza ovens
way to be seen as the go to expert in your
Kitchen design/BiM Cooking suites Microwaves Best of British
sector.
K&E Awards winners’ profiles Refrigeration HRC preview Energy efficiency
• All roundtables are followed by extensive
post-event print and online coverage and
MAY JUNE JULY AUGUST photography.
Hot-holding FOG Spare parts Special report: Buyers’ Guide
Light equipment Combi ovens Water treatment ROUNDTABLE / DISTRIBUTION DISTRIBUTION / ROUNDTABLE
Ice makers Warewashing Fire suppression
Special report: Power Players Roundtable debate:
ADDING VALUE TO THE
DISTRIBUTOR CHANNEL
SUCCESS IN THE CATERING EQUIPMENT MARKET PLACE HINGES
HEAVILY ON THE RELATIONSHIP BETWEEN MANUFACTURERS AND
DISTRIBUTORS, AND AS THE INDUSTRY EMERGES FROM A DIFFICULT
FEW YEARS, THE WAYS IN WHICH SUPPLIERS CAN ADD VALUE TO THE
DEALER CHANNEL FOR THE BENEFIT OF THE WIDER INDUSTRY ARE
INEVITABLY CHANGING. CATERING INSIGHT, IN ASSOCIATION WITH
HOBART, INVITED A NUMBER OF MAJOR PLAYERS FROM THE INDUSTRY
SEPTEMBER (CKS
DISTRIBUTION) OCTOBER DISTRIBUTION)
(HOST
NOVEMBER DECEMBER
TO DISCUSS WHAT THE DISTRIBUTORS OF TODAY EXPECT FROM THEIR
SUPPLIERS TOMORROW.
PANELISTS ON THE CATERING INSIGHT ROUNDTABLE
INCLUDED:
• David Riley, Managing Director, Warewash, Hobart UK
Front of house special Waste management Fryers Training & education
• Jack Sharkey, Managing Director, Vision Commercial Kitchens
• Mike Nunn, Sales Director, Dentons Catering Equipment
• Paul Gilhooly, Head of Sales, Gratte Brothers
• Peter Kitchin, Managing Director, C&C Catering Equipment
• Tim Taylor, Managing Director, Ecomax Catering Equipment 1
Host show preview Refrigeration Grills & salamanders Warewashing How would you assess the relation-
ship between suppliers and dis-
tributors today? Have the dynamics
changed since the recession?
of the most successful things that we’ve done.
We’re now on this path to move much more of
our other turnover through the dealer channel,
and we’re up to about 65% at the moment, which
the distributor was. As we went deeper into
the recession and business started to dry up, I
think they started to realise – and I am being
quite general here – that distributors have got
If we get a client that we’ve been trading
with for X number of years and they
come to us and say we want a specific
brand but it’s not a brand we deal
has taken you 5 years to get them onto
a particular refrigeration manufacturer
and then another dealer has come in
and absolutely butchered the price
manager, he doesn’t even know who
the dealer is. So how have they gone in
there and done that? The manufacturer
hasn’t then protected the dealer who’s
CKS show preview Shelving, storage & fabs Combi ovens Counters & serveries
is quite an achievement. And it’s about how close relationships with the clientele, and that with then we’d like to think we can get and literally taken 4% or 5% to get the been developing that customer and
David Riley: It is interesting that you say ‘since we make that difference to dealers as we move forming strong partnerships with distributors is access to that brand rather than seeing work. Then when you speak to the sales switching them onto its brand. I know
the recession’ because I think that when you forward in the relationship. the right way forward. our client disappear with potentially manufacturers can’t necessarily say,
go through recessions and orders are tight, another dealer or competitor. So you ‘no, I’m not giving you an account, it’s
everything gets a bit more aggressive in the Jack Sharkey: If you go back to the early Tim Taylor: Carrying on that point about the want access to the other brands but “We don’t mind completely exclusive’. It’s trying to get
market. But now that orders are flowing quite 90s, when we were just coming out of the knee-jerk reaction of going direct, I think the I think there needs to be a balance
any other company that balance. It is difficult.
CI Awards shortlist
a bit more freely, it is about how we hone and last recession before this one, there was a lot problem is that some manufacturers have also there. It’s that fine line between
develop relationships as we move forward. We’re of exclusivity between dealers and suppliers. gone about just giving everybody an account. manufacturers opening accounts accessing products David Riley: One of the ideas is to set up 1
never going to please everybody, but we want to
get it as right as we can. Everybody knows the
That progressed and the dealer and supplier
landscape changed quite a bit. I think when we
It doesn’t matter what the dealer’s position is,
they’ve just opened it up to everybody.
too freely and sitting down with the that we access at the a second tier of dealers that buy off the The participants
distributor to find out what is going other dealers. The trouble is I’ve never discussed how
varied history of relationships that Hobart in came into the last recession, there was a knee- on, getting a bit of background and same level, as long known anyone successfully run that. distributor
general has had with distributors going back in jerk reaction from a lot of the manufacturers How exclusive can suppliers or distrib- understanding what the deal is before as they are giving the and supplier
time. In 2003 we created Hobart Independent, and they were looking for business everywhere, utors realistically become though?
which is a dedicated dealer business that has so they decided to do a lot more direct supply
they open an account. And we’ve lost
clients through this situation – you’ve
suppliers the same Paul Gilhooly: I think it comes down to
differentiation. And it is really important
relationships
could be further
grown enormously over the years and been one and kind of ignored what the contribution of Tim Taylor: It’s a question of balance, isn’t it? developed a client over a long period, it value we give” for suppliers to distinguish between the strengthened.
18 CATERING INSIGHT / MAY 2015 / www.cateringinsight.com www.cateringinsight.com / MAY 2015 / CATERING INSIGHT 19
NB: The topics in the 2021 feature list provide a guide to the headline features scheduled for 2021. However, each issue of Catering Insight will contain
an additional mix of trends, interviews, case studies and product insight so please keep in regular contact with the editorial and commercial team to
be involved with other opportunities.
OUR READERS
Catering Insight is distributed to senior individuals in ◆ ABM Catering for Leisure ◆ Court Catering Equipment ◆ Lockhart Catering Equipment
management from the UK’s leading catering equipment ◆ Airedale ◆ Garners Foodservice Equipment ◆ Nisbets
distributors, dealers, kitchen houses, design houses, online ◆ Berkeley Projects ◆ GastroNorth ◆ Salix Commercial Kitchens
resellers, wholesalers and importers. This includes owners, ◆ Gratte Brothers ◆ ScoMac Catering Equipment
◆ Bidfood Catering Equipment
managing directors, general managers, commercial directors,
◆ Brakes Catering Equipment ◆ Hallmark Kitchens ◆ Shine Food Machinery
sales directors and project managers. Collectively this audience
◆ C&C Catering Equipment ◆ Horizon Foodservice Equipment ◆ Space Catering Equipment
is responsible for designing, installing and supporting virtually
all of the commercial kitchen schemes that take place in the UK. ◆ Caterware ◆ Inox Equip ◆ Sprint Group
Key influencers who receive the print and digital versions of ◆ Chiller Box ◆ JLA ◆ Tailor Made CES
Catering Insight represent companies such as: ◆ CHR Equipment ◆ Lloyd Catering Equipment ◆ Vision Commercial Kitchens
“I can’t overstate the value that as a business we place on CI as a resource for the distributor market. You have done so much to elevate the status and profile of distributors and particularly those
of us who have taken or maintained the route of added value, design and after-sales support by highlighting our work. In addition the in-depth features on statutory regulation, new technology
and energy efficiency are also invaluable in keeping up to date with trends” - Gerry Oakley, General Manager, QCM Equipment
Catering Insight’s annual Power Players special profiles and ranks the top 10 kitchen design
houses by revenue over the past 12 months.
JULY 2020 (ISSUE 103)
www.cateringinsight.com
Printed in July as part of the regular monthly magazine, the in-depth feature uncovers the HOBART HABITAT
Service division’s tenacity
VITAL PARTS
Spares during lockdown
BOILING LOOKS
Hot water unit specification
secrets of the top 10’s successes in a series of exclusive interviews with the personalities
behind the UK’s biggest kitchen design houses, bringing you a powerful insight into what
makes these business behemoths tick and an exclusive sneak peek at their predictions for
the future of the industry.
Power Players benchmarks these distributors’ latest publicly-available financial results as
well as showcasing the managing directors’ essential advice to the rest of the dealer market.
Not only that, the special focus includes an extensive look at the fortunes of online dealers, WHO’S GOT THE
which can prove even more profitable than their bricks and mortar counterparts. POWER?
MDs of the top 10 kitchen design houses by revenue
exclusively share business insights
Don’t miss your chance to be associated with the UK catering equipment industry’s most
powerful companies - ask about our sponsorship packages.
SO WHY SPONSOR
THE AWARDS?
• Exposure and profile allows you to benefit from high-
profile branding to the industry before, during and after
the event.
• Networking opportunities with senior decision-makers
and management from the UK’s top catering equipment
distributors.
• Increase your credibility through association with our
leading magazine, website and awards.
• Create new business opportunities through higher
brand presence among current and potential customers.
• Gain valuable profiling in Catering Insight through
awards-related editorial coverage and post event write-
ups.
• Be seen as the market leader in your chosen area by
sponsoring the award category that suits your company.
“Our table had a lovely time at the Catering
Insight Awards; it’s always great for Commercial
“We have always found the event to be a wonderful occasion where Kitchen exposure and networking.”
professional camaraderie flourishes and where the privilege of
working in such a vibrant industry is unified.” Katie Tyler, event manager, Commercial Kitchen
John Whitehouse – managing director, First Choice Group
Feedback from previous events
“Thanks to the CI team for such a great night, thank you for
C
organising and your hospitality, as always it was a night to
remember.” Leigh Howard, MD, Lakes Catering Maintenance
atering Insight’s celebration of the year for the UK catering equipment
JANUARY 2020 (ISSUE 97)
www.cateringinsight.com
supply chain will make a triumphant return in 2021 to honour the cream “Thanks so much and keep on doing the great job you do for all of
ALL
INST S:
KI NG ERI NG
R CAT EALS
ARCHE S REV T
SYSTEM OUTFIIS
of the industry. Taking a year’s enforced break due to the pandemic, the us in the industry.” Steve Loughton, Cupola Consulting
event will be even more essential to attend to welcome the return of the
HOW
INE SS
BUS MING
BOO
hospitality industry to full operation. “Congratulations on an amazing event which gets better every
The 2019 edition of the awards represented its fifth anniversary and saw 220 senior year. You and your team should all be very proud.” Paul Martin,
executives, including representatives from 40 distributors, enjoy a bubbly reception, director, iFour Hospitality Design
luxury three course meal and myriad networking opportunities at The Banking Hall
WINNING WAYS in central London. The celebrations then continued into the early hours at the official “All at Shine were delighted to be recognised by our supply chain
with this important national award.” Julian Shine, MD, Shine
Catering Insight Awards 2019 victors celebrate their triumphs during
After-Party, taking place at the nearby Forge bar.
the gala ceremony at London’s Banking Hall
COLLABORATION KIT KRUPPS ON THE UP SCALEABLE PREP
Tie-ins assist design Wifi warewasher wins Big cutting varieties
Catering Systems
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PRINT AND ONLINE ADVERTISING RATES CONTACTS
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POSITION SPECIFICATIONS SINGLE ISSUE POSITION PRICE
price per insertion EDITORIAL CONTACT
PRIME POSITIONS CATERINGINSIGHT.COM Clare Nicholls
Front cover package 205 x 275MM £10,000 Leaderboard / MPU £1,750 per month 020 3176 5657
Belly band 500 x 70MM £5,450 Tower £2,000 per month
clare.nicholls@itppromedia.com
IFC/OBC 205 x 275MM £4,150 Button £750 per month
Opening double page spread 410 x 275MM £6,000 Wallpaper £1,250 per week
Double page spread 410 x 275MM £5,300 Exclusive Mobile MPU £2,500 per month
Roundtable event Actual event & 4 page write up £5,000 DAILY NEWS ALERT COMMERCIAL CONTACT
STANDARD ADVERTISING Top Button £1,800 per month or £450 per week Mark Harris
Full page 205 x 275MM £3,200 Leaderboard £2,000 per month or £500 per week 020 3176 4226
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mark.harris@itppromedia.com
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Advertorials 205 x 275MM £4,330/page Sponsored news stories £700 per story
Discounts available on multiple campaigns* Dedicated email shot £5,000 per email
Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request
CATERING INSIGHT GOES INTERNATIONAL
2021 sees the return of Europe’s largest catering equipment trade show – Host, Milano – and this year Follow us on
Catering Insight is proud to be continuing its partnership, teaming up with the show to give UK distributors Facebook @Catering Insight
a comprehensive list of the biggest and brightest brands they need to see in Milan.
Featuring an invaluable show preview as a special pull-out magazine in its September edition, followed by Follow us on
a bumper issue in October that will be distributed at the entrances to halls throughout the event, exhibiting Twitter @CateringInsight
suppliers shouldn’t miss out on the exclusive chance to draw key UK dealers to their stand.
• Stand out: With over 2,000 companies to see, it’s vital to take every step to ensure your stand isn’t missed
Follow us on
from busy schedules.
Linkedin @Catering Insight
• Boost brand image: Invite thousands of professionals to visit your stand and make sure your brand is
always at the forefront of conversations.
• Stay visible: With 3,000 bonus copies being distributed in the halls in October, ensure your products are Promedia Publishing Ltd
seen by visitors across the entire show. 16-25 Bastwick Street, London, EC1V 3PS
• Showcase innovation: Educate the industry on your latest business developments, reinforce your market 020 3176 4228
presence and showcase key products by telling the industry why they shouldn’t miss visiting your stand! www.itppromedia.com
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