2021 PROSPECTUS Everything You Need to Know - AUSTRALIA'S LARGEST CONSTRUCTION EQUIPMENT EXPO
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Friday 9th, Saturday 10th, Sunday 11th Apr 2021
2021 PROSPECTUS
Everything You Need to Know
GOLD SPONSOR
GOLD MEDIA SPONSOR
AUSTRALIA’S LARGEST CONSTRUCTION EQUIPMENT EXPO
SYDNEY DRAGWAY, FERRERS RD, EASTERN CREEK, NSW 2766 | DIESELDIRTANDTURF.COM.AU
2019 - ANOTHER GREAT
NATIONAL DIESEL DIRT
& TURF EXPO
Despite a rain-soaked Friday, the 2019 Diesel Dirt & Turf Expo lived up to
exhibitors’ expectations in delivering great crowds, enthusiastic and
motivated buyers and the now traditional buzz of Australia’s largest
earthmoving expo. Even with a one-day washout and the first time the
Expo had been held outside school holidays, 61,200 people still came to
the show along with their chequebooks.
Many of the 217 exhibitors reported their best year sales with plenty of
follow-up and demo calls for the months ahead. Opening the Expo, the
Mayor of Penrith Councillor Ross Fowler said, “Penrith is all about jobs
and investment. The National Diesel Dirt & Turf Expo is a fantastic event
Nitin Khanna, and the city and council is proud to be the host location. “The Expo brings
Vice-Director of SANY International
a lot of interest and visitors to the city and is very well respected within
the industry. Congratulations to the organisers who have made it what it
is today.
There is a lot of activity in Western Sydney, with new rail links and the
Western Sydney airport development”. Nitin Khanna, vice-director of
SANY International and Managing Director of Sany Australia Pty Ltd said,
“we have chosen the National Diesel Dirt & Turf Expo as our exclusive
platform to launch our product platform in Australia.
Matt Lynch, Managing Director of SANY distributor, Ultro Equipment
said, “this is our first show representing ourselves and SANY. It’s Austra-
lia’s biggest opportunity to present ourselves to the industry.”
Gold Media Sponsor Machines4U.com.au’s director, Steve Krebs, said
“this is an exciting show for us. When we first started looking at the Expo
four years ago, we quickly realised the organisers were all from the
industry and understood the needs of exhibitors. Wehave witnessed the
amazing growth of this Expo to what it is today and are very pleased to be
part of it. The show is unique in that there is something for families, kids,
contractors large and small... It addresses all the industry’s needs. We
have seen the Expo grow in the last four years. We are proud to have run
thisyear’s Megaprize with its $100,000 in prizes.”
Matt Lynch, Managing
Director of SANY distributor, Ultro Equipment
2 www.dieseldirtandturf.com.au
Stuart Ayres, Member for Penrith and Minister for Jobs, stamped at stations throughout the Expo with entries
Investment, Tourism and Western Sydney said, “There are going to the barrel for a draw. More than $100,000 with a
three things that really stand out about this part of the prizes were given awaywith the 11 lucky winners.
world... the Diesel Dirt & Turf Expo ... It’s a big part of the
Western Sydney economy. The Expo is not only helping to BIG CROWDS AT THE PICKLES AUCTION
drive the economy in Western Sydney; it is helping to drive
the economy In previous years, the Pickles equipment auction was a
throughout Australia. It’s a fantastic opportunity to great favourite and this year was no exception. Big crowds
showcase this region’s expertise in earthmoving engineer- gathered as the auctioneers moved through the lots of
ing and construction. It’s fantastic to see so many global used equipment of outstanding quality, featuring low
brands exhibiting right here in Penrith. I would like to operational hours and presented in great condition. Eager
thank the organisers for helping create jobs and driving buyers appreciated the bargains that were snapped up
business investment across Western Sydney.” throughout the afternoon.
STAND DESIGNS REACH NEW LEVELS CASH PRIZES FOR THE ‘OPERATOR’ CHALLENGE”
The most obvious thing about this year’s Expo was the Popular with contractors and visitors is the annual
incredible amount of effort to which most of the exhibitors “Operator’s Challenge” where the winners can prove their
had gone to present themselves. Many of the stands were skills by receiving a prestigious trophy and lucrative cash
larger, more elaborate and attractive constructions that prizes. The Porters Challenge tested the skills of compact
welcomed visitors in the thousands throughout the show. track loader operators. There were also plenty of opera-
An improved layout made it easy for the crowd to navigate tors ready to try their luck with the Semco Takeuchi
their way around the site and there was plenty of room and excavator challenge.
great facilities for relaxation. Nepean Landscapes won the
award for the Best Small Stand, while the winner of the A HUGE THANKS TO OUR SPONSORS
Best Overall Medium Stand went to Digga Australia.
Expo CEO Steve Zivkovich said the role played by spon-
The winner of the Best Large Stand went to Auger- sors was a key factor in building the success of the
torque/Doherty Australia, who also scooped the pool by National Diesel Dirt & Turf Expo. “This year’s Gold Sponsor
taking the award for the Best Overall Stand. The award for SANY Australia and Gold Media Sponsor Machines4U,
the Best Indoor Stand went to Gold Media Sponsor along with Pickles, did a fantastic job in promoting the
Machines4u.com.au. One of the most eagerly awaited Expo and reflects the wonderful industry spirit in working
prizes is forthe most innovative product. The judges were as a team for the promotion of the entire earthmoving
unanimous in awarding the prize for the Most Innovative industry. “Sponsorship delivers mutual benefits and we
Product for 2019 to EJECTX, designed as a more efficient are particularly grateful for the contribution and promo-
way to move material on-site. Produced in the company’s tional effort by our other sponsors Pickles, Roo Attach-
Brisbane workshop, EJECTX operates with a horizontal ments, STG Global, Norm Engineering, Digga Australia,
hydraulic ram that pushes material along the truck body, SANY, Epiroc, Hydraulic Steels Australia, Toro, Hogan
as the tailgate automatically lifts – while the truck remains Engineering, Earthmovers and Excavatorsmagazine, Deals
in a stableposition. on Wheels Magazine, Australian Earthmoving Magazine
and Earthmoving Equipment magazine.” Steve said.
MEGAPRIZE DRAW
STEVE ZIVKOVICH
New this year was the Megaprize draw where visitors CEO and Founder
could enter the competitionby having a “passport” The National Diesel Dirt & Turf Expo
www.dieseldirtandturf.com.au 3
WHY YOU NEED
TO EXHIBIT
As the largest Construction and Earthmoving
Exhibition in Australia, it’s the best place to reach
all your marketing goals. Our FREE, family friendly
expo is a great way to expand the market reach of
your business. As an exhibitor you will:
Make sales to the visitors that are ready to buy during
the Expo
Generate high quality sales leads
Introduce your latest products, equipment and services
Boost your business network
Renew relationships with existing customers
Demonstrate your products and latest technologies
Network with customers and industry suppliers
DDT will pack any of your promo gear such as pens lanyards
etc into the show bags
DDT will post as much content as you wish
DDT will create a direct link on the website
DDT puts on a dinner & drinks night for all exhibitors
to network
1000’s 65,000+
NEW CUSTOMERS NATIONAL VISITORS
“Kobelco received a significant
quantity of genuine leads and a
200+ $ number of sales beacause of
the expo.”
HIGH QUALITY
INDUSTRY LEADERS
SALES LEADS -MARK JOHNSON, Kobelco
4 www.dieseldirtandturf.com.au
VISITOR PROFILE
With over 65,000 visitors nationally, you will gain
access to a range of potential buyers. The people
walking through the gate are genuinely interested
in what our exhibitors have to offer. These people
include:
Earthmoving contractors and fleet owners
Equipment operators
Excavation companies
Attachment users and purchasers
Building site developers
Road maintenance decision-makers
Construction companies and contractors
Engineers and equipment specifiers
Tendering officers
New and expanding earthmoving businesses
Truck drivers
Potential new vehicles and bike buyers
Local Government
CHECK OUT THIS VIDEO FROM THE 2019 EXPO
https://bit.ly/30Fv8cb
www.dieseldirtandturf.com.au 5
WHO SHOULD EXHIBIT?
The Diesel Dirt & Turf Expo draws in an array of different buyers to cater to
a variety of exhibitors.
CATERING TO AN ARRAY OF MARKETS AT ONE SHOW
Access and lifting equipment Lifting solutions
Agricultural equipment Lubricants and fuel
Asset tracking and GPS services Maintenance services
Buckets and attachments Mining equipment
Cars Nursery
Civil contracting Public Amenities
Concrete pipes and pits Public infrastructure works providers
Construction support services Pipe repair systems
Drainage and site infrastructure PPE and regulatory compliance
Earthmoving equipment suppliers Quarries and extractive industries
Equipment hire and rental Shoring and safety
Excavation equipment suppliers Site preparation
Finance and leasing Specialised vehicles
Site services
Highway and road works Public access safety
Infrastructure maintenance Tools
Landscapers Trenchless drilling
Training Landscape management equipment
Road sweeping attachments Trucks and bulk transport
Any other industry suppliers Trailers
6 www.dieseldirtandturf.com.au
EXPO MARKETING
SOME EXAMPLES OF HOW WE GET EXPOSURE OF DDT
High impact large billboards throughout major New
South Wales, Victoria & Queensland arterial roads
Bus back advertising
Online equipment sales platforms across construction,
earthmoving cars and trucks
Trade and industry publications
Regional newspaper advertising
Industry editorial comment
Selected major print media
Trade and industry online media
Event listings
Social media targeting and remarketing
Expo, exhibitor and sponsored websites
SMS alerts, 1,000 posters and 80,000 flyers
High value prizes for visitor draws
PROMOTION OF THE 2021 NATIONAL DIESEL DIRT & TURF EXPO
THROUGH INTENSIVE MARKETING
AD FR
Come and seeAustralia’s best in Construction Machine
ry & Earthmoving Equipment M EE
ISS
IO
N
® LIVE AUCTION
SAT 3PM
SYDNEY DRAGWAY
APR 9 - 1 1 2021
EARTHMOVING | TRACTORS | BIKES | AND MORE
Gold Sponsor: Gold Media Sponsor:
OVER 200
EXHIBITORS www.dieseldirtandturf.com.au
www.dieseldirtandturf.com.au 7
PICKLES AUCTION
DAY
With so many potential buyers attending the National Diesel Dirt & Turf
Expo, it’s no wonder the Live Pickles auction has become so popular.
First held at the 2017 Expo, the 2021 National Diesel Dirt & Turf Expo will
again be hosting the Pickles Auction on Saturday 10th Apr when more
than 150 lots will be scheduled to go under the hammer.
Pickles was established in 1974 and has grown to become Australia’s
largest and most respected auction group. The monthly industrial auction
is the largest of its type in New South Wales, consistently offering
well-maintained ex-government, finance and fleet construction and earth-
moving plant and agricultural equipment.
Pickles provides customers with the flexibility and convenience that suits
their need with various ways to buy. Customers can choose from Pickles
Live (by either attending the live auction or through the Pickles Live app),
Pickles Online where customers can bid via the click of a button from the
comfort of their home or office, or by skipping the auction and buying at
a fixed price.
AUCTION
AUCTION@
AUCTION @ 1PM
1PM10TH
@1PM THAPRIL,
117TH 2021
OCT,, 2020
2020
The sale will include a variety of equipment:
mining and quarrying equipment
construction and earthmoving plant and
equipment, including attachments/
“DDT is a fantastic industry
event and does a great job of implements
showcasing the very best trucks and trailers
that it has to offer. The rapid agricultural and forestry equipment as well as
growth in both crowds and attachments/implements, forklifts and access equipment
exhibitor numbers in only a ride-on mowers, farm utility vehicles
few years is testament to the site sheds and shipping containers
growing reputation it has as
a premier event on the calen-
For more information, visit pickles.com.au or contact
dar. For Pickles this is must
attend event every year and
we a extremely proud to be a * As an exhibitor you pay no fees to list and sell your product
lead sponsor” with Pickles.
* Conditions Apply.
-HUGH RAINGER, Pickles Auctions
www.dieseldirtandturf.com.au 8
OUTDOOR SITES
A limited number of outdoor sites are still available. Contact us to check availability
Price: $27.50 + GST per square metre plus 15 Amp power surcharge of $250.00 +
GST for each site
On receipt of your site payment and provision of your logo, you will be listed on the
Diesel Dirt & Turf website with a link to your website
NOTES REGARDING EXHIBITORS’ SITES
We have selected the best contractors to ensure you get reliability, quality and
value for your marquee hire, furniture and equipment.
Sharing of sites is not permitted unless prior written approval has been given by the
Expo organisers
PRICE: $27.50 plus GST per square metre
plus 15 Amp power surcharge of $250.00
plus GST for each site.
9 www.dieseldirtandturf.com.au
COVID-19 SAFETY
The National Diesel Dirt & Turf is officially a COVID
Safe business. To ensure the safety of all DDT staff,
exhibitors, attendees and visitors of the Expo the
follow requirements must be upheld:
1. All exhibitors are required to provide sanitiser stations within their sites and
must ensure all equipment is regularly sanitised throughout the Expo.
2. Where reasonably practical, ensure staff maintain 1.5 metres physical distanc-
ing at all times.
3. All staff exhibitors must follow good hand hygiene practices as instructed by
signage throughout the Expo.
4. All exhibitors must have disinfectant wipes for cleaning high touch surfaces
and must be available for visitors’ use.
5. No member of Expo staff, exhibitors, attendees and visitors who are unwell or
who show symptoms that may be related to COVID-19 will be allowed to enter
the Expo precinct at any time, including during bump in, bump out or any ses-
sion times.
6. If exhibitors wish to serve alcohol, they must provide designated seating on
their stand. Seating must be separated by 1.5 metres.
7. All exhibitors must encourage contactless payment options.
For more information,
please see our COVID-19 Safety Plan -
www.dieseldirtandturf.com.au/expo-
exhibitors/covid-19-at-ddt
www.dieseldirtandturf.com.au 10AMBASSADOR
®
Friday 3rd, Saturday 4th, Sunday 5th May 2019
AUSTRALIA’S LARGEST
MEET
CONSTRUCTION EQUIPMENT EXPO
JASON
HODGES
11 www.dieseldirtandturf.com.auOUTDOOR MAP
NEW LOCATION
Sydney Dragway
2021 MAPS
COMING SOON!
www.dieseldirtandturf.com.au 12STAND DESIGN &
INNOVATION
AWARDS
The National Diesel Dirt & Turf Expo is Australia’s
premier Expo for the earthmoving industry, attract-
ing some of the world’s major products, brands and
technologies. To encourage a high standard of
presentation, the organisers judge exhibitors’
stands and present awards that recognise excel-
TROPHIES ARE AWARDED FOR:
BEST SMALL BEST MEDIUM
OUTDOOR STAND OUTDOOR STAND
BEST LARGE BEST NEW
OUTDOOR STAND PRODUCT
“Kobelco received a significant
quantity of genuine leads and a
number of sales beacause of
the expo.”
-MARK JOHNSON, Kobelco
13 www.dieseldirtandturf.com.auEQUIPMENT DEMONSTRATION AREA
There’s nothing like a test drive to demonstrate the features of your equipment to a potential
customer. The expansive fenced demonstration site at the Expo is a great opportunity to safely
show how your gear performs on a typical construction site.
BIG PRIZES AT THE OPERATORS’ CHALLENGE
This Operators’ Challenge has proven to be extremely popular at the last two Expos and is
being staged again in 2019. Operators are invited to show their skills in dexterity and time
trials, with the chance to win big cash prizes.
www.dieseldirtandturf.com.au 14NATIONAL DIESEL DIRT & TURF
EXPO DELIVERS RESULTS!
“This is the second time we have attended the
National Diesel Dirt & Turf Expo and we have found
genuine leads and a number of sales because
of the expo. The numbers through the gates this to be the most successful show in Australia. We
were solid on all three days and didn’t stop support the industry and that’s why we are here.”
from open to close.” MARK JOHNSON, Kobelco JEREMY DOHERTY, Doherty Couplers
and Attachments
“DDT is a fantastic industry event and does a
“I am yet to attend an event in Australia that rivals DDT's
great job of showcasing the very best that it
professionalism and well organised structure. This event
has to o . The rapid growth in both crowds
has grown to become a premier trade show due to
and exhibitor numbers in only a few years is
fantastic partnership and organisation of all exhibitors
testament to the growing reputation it has as a
and partners. This is no doubt the show to be involve in at
premier event on the calendar. For Pickles this
any level 110%. EEM is proud to be associated with this
is must attend event every year and we a
show and we cant wait to help it achieve even greater
extremely proud to be a leas sponsor”
success in 2019!”
HUGH RAINGER, Pickles Auctions
Kahchi Liew, Earthmoving Equipment Magazine
"Our presence at the 2017 National Diesel Dirt
& Turf Expo is important because of our role in
little bigger and better, but yes, we’re sold,
supplying the Australian Earthmoving Industry.
we’ll be back.” CARL GRUNDY, Komatsu
been fantastic." STEPHEN HOLT, Hydraulic Steels
“WOW, the Expo was huge, covering an area of
18 acres of amazing suppliers with their products “I was very surprised with the variety of displays
on display. The number and quality of clients
across the three days was awesome. I would It was professionally put together and City Hino
highly recommend anyone wanting to display looks forward to participating in future expos.”
their products on a stand, as we will be there again
next year.” MARK REYNOLDS, Stillwell Trucks
“Penrith is proud to host the annual Diesel Dirt and Turf Expo. This world class event attracts a whole range of people,
from those involved in the earthmoving, site preparation and construction industries to digger-mad kids. With more
than 200 exhibitors, there really is something for everyone.” Councillor ROSS FOWLER OAM, Mayor of Penrith
15 www.dieseldirtandturf.com.auGOLD SPONSOR 2021 GOLD MEDIA SPONSOR 2021
SPONSORSHIP OPPORTUNITIES
Your brand on high-impact large outdoor and public space billboards.
Golf Day pre-Expo: Banners (supplied by sponsors) mounted in the foyer and dining
area at Twin Creeks Golf and Country Club.
Complimentary two-page advertisement in the 2021 Expo Guide
Your logo prominently printed on Expo Show Bags
Your promotional materials/message place in Expo show bags
Your logo positioned as high profile on the DD&T email signature.
Pull-up banner/flags (supplied by sponsor) featuring your brand displayed at the front
of the main entry.
Your company/brand logo featured on the Expo website Home Page, linked to
your website.
Dedicated landing page on DD&T website.
Your branding/logo priority on all pre-show electronic newsletters and digital media.
Your logo prominently featured on all Expo staff shirts.
Presentation /opening comments at official opening.
Spokesperson presentation in Expo video report.
Brand/product copy and images priority featured in media releases.
Presentation opportunity at Friday awards function.
Presentation opportunity at DDT Committee meeting
Gold sponsor branding on large indoor TV screens at Twin Creeks Golf & Country
Club every month prior to Expo.
PRICE: Gold Sponsorship $50,000 inc GST
www.dieseldirtandturf.com.au 16ASSOCIATE SPONSORS 2021
E N G I N E E R I N G
ASSOCIATE SPONSORS
Associate Sponsorship is a great way to make a BIG impact at the National Diesel Dirt
& Turf Expo.
Interaction daily with more than 8,100+ Facebook and social media followers, the Expo
is seen everywhere.
Massive traffic promotional exposure on the main road of the venue.
Pull-up banner/flags provided by Associate Sponsor displayed at the front entry.
Your company/brand logo on the Expo website Home Page, linked to your website.
Visitor Show Guide – complimentary single page advertisement.
Your logo printed on show bags and on all visitor promotional material.
Your logo on all Expo staff shirts.
Your logo on all pre-show electronic newsletters and digital media
Prominent feature inclusion of your logo on the Expo email signature.
Exclusive! – Associate Sponsorship is restricted to your brand.
MORE SPONSOR OPPORTUNITIES
Demolition area Shipping
Stage area Food Court Sponsorship
Show bags Shuttle Bus Sponsorship
17 www.dieseldirtandturf.com.au®
Friday 3rd, Saturday 4th, Sunday 5th May2019
AUSTRALIA’S LARGEST
WE'RE AT THE SYDNEY DRAGWAY IN 2021
CONSTRUCTION EQUIPMENT EXPO
BOOK YOUR STAND NOW
9 -11 APR 2021
SYDNEY DRAGWAY, FERRERS RD, EASTERN CREEK,NSW, 2766
DIESELDIRTANDTURF.COM.AU
For more information call
MARTI ZIVKOVICH on 0411 648 465You can also read
