MEDIAKIT 2019 - Forbes DACH
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UNSERE WERTE MEDIAKIT 2019 1
GERMAN-LANGUAGE EDITION
MEDIAKIT 2019OUR CORE VALUES MEDIAKIT 2019 2
GERMAN-LANGUAGE EDITION
PURPOSE RESPECT
We believe in our longstanding purpose: to be global We respect the dignity of our employees, consumers, ad-
champions of free market enterprise and entrepreneurial vertisers, partners and competitors. By working together,
capitalism. Not only do we celebrate the power of the listening with an open mind and accepting each other, we
entrepreneur, we also bring an entrepreneurial mind-set to harness the collective power of each individual to make us
everything we do. It’s our shared purpose that inspires us to better.
help change the world and that drives our business success.
INTEGRITY INNOVATION
Operating in an ethical way, with honesty and integrity, is We have a relentless focus on innovation. Collaboration,
the foundation of our business. We’re committed to creating teamwork and a commitment to excellence allow us to
a culture that ensures fairness and promotes transparency. innovate, develop products faster, grow and lead the way
Maintaining the quality of the journalism we produce, the in the media industry. We don’t fear change – we thrive on
content we create and the products we develop is critical to it. Amid the always-evolving media and tech landscape,
the integrity of our brand. we recognize the need to remain nimble and to constantly
reinvent ourselves.
BOLDNESS
We embrace new ideas, make bold decisions and take
action. Calculated risk is core to our DNA. We learn from
our experiments and seek continuous improvement. It’s
important to us that we have a passion for what we do, that
we have fun and that we play to win.FORBES D A CH MEDIAKIT 2019 3
GERMAN-LANGUAGE EDITION
FORBES INTERNATIONAL
MUNICH VIENNA
ZURICH
Our region spans across a total of five countries, Forbes Angola Japan
has a population of 42 million. The average salary International Austria Kazakhstan
is €48,000 p.a. Baden- Latvia
40 countries Württemberg Liechtenstein
Along the axis Zurich-Munich-Vienna, we tell Bavaria Middle East
stories about entrepreneurs, investors and 400+ Brazil Poland
startup founders. employees Bulgaria Romania
China Russia
Our region is not only connected by a common 12 Czech Republic Slovakia
language, but shares a common culture and languages Estonia South Korea
similar traditions. We wander across national Georgia Spain
borders and produce business journalism from Germany South Tyrol
and for the German-speaking area. Greece Switzerland
Hungary Thailand
India Turkey
Indonesia Vietnam
ItalyISSUES MEDIAKIT 2019 4 GERMAN-LANGUAGE EDITION ISSUE PRINTING MATERIAL PUBLICATION NO. 1—19 JANUARY GROWTH / INNOVATION 24/01/19 30/01/19 NO. 2—19 FEBRUARY REGION FEBRUARY GAMES / COMPETITION 21/02/19 27/02/19 UPPER AUSTRIA 27. 2. 19 NO. 3—19 MARCH NEWSPAPER MARCH ARTIFICIAL INTELLIGENCE 20/03/19 27/03/19 FORBES DAILY 20. 3. 19 NO. 4—19 APRIL MONEY / BLOCKCHAIN 18/04/19 24/04/19 NO. 5—19 MAY EUROPE / BREXIT 23/05/19 29/05/19 NO. 6—19 JUNE 30 UNDER 30 DACH 20/06/19 26/06/19 NO. 7/8—19 JULY/AUGUST SMART CITIES 25/07/19 31/07/19 NO. 9—19 SEPTEMBER WOMEN 12/09/19 18/09/19 NR. 10—19 OCTOBER REGION 2 OCTOBER TRADE 17/10/19 23/10/19 LOWER AUSTRIA 23. 10. 19 NO. 11—19 NOVEMBER EDUCATION / LEARNING 14/11/19 20/11/19 NO. 12—19 DECEMBER SECURITY 12/12/19 18/12/19
TOPICS MEDIAKIT 2019 5
GERMAN-LANGUAGE EDITION
NO. 1—19 JANUARY NO. 2—19 FEBRUARY NO. 3—19 MARCH NO. 4—19 APRIL NO. 5—19 MAY NO. 6—19 JUNE
GROWTH / GAMES / ARTIFICIAL MONEY / EUROPE / 30 UNDER 30
INNOVATION COMPETITION INTELLIGENCE BLOCKCHAIN BREXIT DACH
The digital transformation The most peaceful of acti- There is often little room While its form and function During highly turbulent “Forbes 30 Under 30” is one
is transforming traditional vities, playing, is often also between utopian and dysto- might change, it’s still our negotiations, only one thing of the most powerful brands
business models. At the the basis for huge business pian views when it comes to constant companion. What was for sure: the United in the Forbes universe,
same time, new fields with opportunities. Be it in pro- Artificial Intelligence (AI). can we still expect from “old Kingdom will leave the where the leading thinkers
massive growth poten- fessional sports, the digital But to what degree is this money” in the future? And European Union in one and doers of tomorrow are
tial emerge. To utilize this world of e-sports or as a revolutionary technology what does the situation in way or another. What does being portrayed across the
growth, entrepreneurs need strategic tactic, for example already being implemented the cryptoworld look like this mean for the economic globe. We also contribute to
to think innovatively – and in negotiations. We tackle within company processes? after all the recent turmoil? future of the region? And this network, by portraying
invest in research in order the topic from a business And who are the thought We portray the leading how should Europe position a total of 90 people (30 each
to implement new techno- perspective – but playfully, leaders with regards to AI heads of the world of money itself to be attractive for pro- from Germany, Switzerland
logies. of course. that are driving the future – both old and new. mising entrepreneurs and and Austria) under the age
of this technology? companies? of 30, who despite their
young age have already
achieved extraordinary
things.
NO. 7/8—19 JULY/AUGUST DIGITAL MAGAZINE AUGUST NO. 9—19 SEPTEMBER NO. 10—19 OCTOBER NO. 11—19 NOVEMBER NO. 12—19 DECEMBER
SMART CITIES ENERGY / WOMEN TRADE EDUCATION / SECURITY
RESOURCES LEARNING
The United Nations estimate Scarce resources are the In its very first magazine While Amazon revolu- The speed of technological Company assets are increa-
that around two-thirds of basis for economics. But issue in 1917, Forbes intro- tionized trade in goods, change is ever-increasing. singly being moved to vir-
the global population will how do technologies change duced a category called politicians are once again Skills that are still import- tual storage, i.e. the cloud.
live in urban areas by 2050. the way we buy, sell and “Women in Business”. To- making global trade issues ant today will lose their rele- But how does this affect the
This brings not only geogra- consume energy? And how day, the global initiative one of the biggest topics of vance tomorrow. What does security of these assets? At
phic and cultural, but also can companies and entre- still portrays the coolest our time. Trade is happe- this mean for employees’ the same time, increased
massive economic impacts. preneurs use digital tools to female role models and is ning constantly around us. training? And how is this interconnection and massive
From the construction use scarce resources more one of the pillars of our Which companies benefit trend transforming the edu- amounts of data are increa-
industry and mobility pro- efficiently? We deal with content strategy. We feature from this fact? And what cation sector? What skills do sing the uncertainty in the
viders to companies in infor- this topic in the form of a the most important female does trade have to do with tomorrow’s leaders need to business world. How can we
mation and communication digital platform. entrepreneurs, investors negotiations? succeed? increase physical and virtu-
technology – they all can and managers in the DACH al security (cybersecurity)
benefit from the business region and beyond. Our idea: in the future? These are the
case of ‘smart cities’. to motivate others to follow questions decisionmakers
these models. worldwide are asking them-
selves – and we’ll provide
the answers.ECOSYSTEM MEDIAKIT 2019 6
GERMAN-LANGUAGE EDITION
DIGITAL
NO. 1—19 NO. 2—19 NO. 3—19 NO. 4—19 NO. 5—19 NO. 6—19 NO. 7/8—19 MAGAZINE NO. 9—19 NO. 10—19 NO. 11—19 NO. 12—19
Growth /
Artificisl Games / Artificial Money / Europe / 30 under 30 Smart Cities
Artificisl Energy / Women Trade Education / Security
Intelligence
Innovation Competition Intelligence Blockchain Brexit DACH Intelligence Resources Learning
+ FORBES REGION 1 + NEWSPAPER + FORBES REGION 1
UPPER AUSTRIA FORBES DAILY LOWER AUSTRIA
EVENTS
February 21st, March 21st, May 16th August 27-29th
Munich Vienna Forbes 30 Under Forbes Under 30
Award show Forbes Women’s 30 DACH 2019, Summit Europe,
Forbes Founders Summit „Writing Zurich Berlin
Future Codes“
CAMPAIGNS
30 Under 30
Forbes
Founders
Women@Forbes
Diversity & Inclusion
PODCASTS
Europe & Brexit
Women@Forbes
VIDEOS
30 Under 30 Videos
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECTARGET AUDIENCE MEDIAKIT 2019 7
GERMAN-LANGUAGE EDITION
AND DISTRIBUTION
As the German-language edition of the world’s most famous business ma- � NUMEROUS COMPANIES SERVE AS
gazine, we are where the old and the new meet.
SUBSCRIPTION PARTNERS
The Forbes readership is composed of today’s decisionmakers as well as
tomorrow’s leading innovators. This can be savvy entrepreneurs, experien- � SALES POINTS: AIRPORTS, TRAIN STATIONS,
ced executives, young and wild startup founders or talented students. We KIOSKS, HOTELS
provide our readers with new ideas and help them make better decisions.
We appeal to all those who act locally, but think globally. We believe in a � DISTRIBUTION VIA SELECTED UNIVERSITIES
meritocratic society and celebrate the self-determination of the individual. AND COMPANIES
� ENTREPRENEURS � SALES POINTS AT ALL FORBES EVENTS
AND PARTNER CONFERENCES
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� THE MAGAZINE IS PUBLISHED 11 TIMES PER
� STARTUP FOUNDERS YEAR WITH A TOTAL CIRCULATION OF
30,000 (IN AUSTRIA).
� STUDENTS
� PRICE: € 8.50
� DISTRIBUTION: ADDRESSED, KIOSKS
AND PARTNERSPRICES AND MEDIAKIT 2019 8
GERMAN-LANGUAGE EDITION
FORMATS
ADVISORY FEE
U4 U3 U2
Qualified media and advertising agencies
–15% of net price.
CROSS-BORDER € 15,000 € 13,000 € 14,000
ADVERTISEMENTS 203 × 265mm 203 × 265mm 203 × 265mm
All stated prices apply to the Austrian
market only. Cross-border advertisements
(Austria, Switzerland) are possible upon
request. U2 + p. 3 p. 4 + 5
SPECIAL ADVERTISING
A lot more is possible – or we make it possi-
€ 28,000 € 25,000
ble. Prices on request, please contact us. 406 × 265mm 406 × 265mm
2/1
€ 23,000
406 × 265mm
1/1 3/4 2/3 1/2 1/2
€ 12,000 € 10,000 € 8,000 € 7,000 € 7,000
203 × 265mm 126 × 265mm 203 × 180mm 97 × 265mm 203 × 134mmDIGITAL MEDIAKIT 2019 9
GERMAN-LANGUAGE EDITION
DIGITAL INFRASTRUCTURE IMPACT ADS
We reach decision makers. ADVERTORIAL
www.forbes.at
2 months
With campaigns like „30 Under 30“, € 2,900
we reach over 20,000 readers via our digital
www.forbes.at/women.html channels per day.
www.forbes.at/30-under-30.html NEWSLETTER
On the online platform Readly, Forbes has
www.forbes.at/urban-strategies.html more than 250,000 page views in Germany 2x
€ 1,200
alone, with a retention time of 17 minutes
per reader.
forbesfounders.com
PACKAGE
utopia.forbes.at
Advertorial
2x Newsletter
€ 3,900
SOCIAL MEDIA
BANNER
2 articles, 1 month
facebook./forbesDACH € 1,200
twitter.com/forbes_DACH
instagram.com/forbesdach
linkedinUNSERE WERTE
CONTACT DETAILS MEDIAKIT 2019 10
GERMAN-LANGUAGEEDITION
GEMAN-LANGUAGE EDITION
Editorial: FEB29 Medien- und Verlags GmbH
Klaus Fiala Riemergasse 14/14–15
+43 676 370 42 26 1010 Vienna
klaus.fiala@forbes.at UID: ATU69314057
Ads:
Stefan Löffelmann
+43 664 88 296 214
stefan.loeffelmann@forbes.at
Patrick Jamöck
+43 664 458 66 57
patrick.jamoeck@forbes.at
Publisher:
Heidi Aichinger
heidi.aichinger@forbes.atYou can also read
