МЕDIAKIT-2021 russian edition - Robb Report International Editions Media Kit
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russian edition МЕDIAKIT-2021
For over 15 years, the Robb Report brand In China, the post-pandemic period
has been following the evolution of luxury between the first and second waves of
concept in Russia. COVID-19 that showed: boutiques began to
return to pre-crisis sales. Europe and Russia
Just a year ago — which is a long time are still waiting for such an influx of buyers.
ago, right? - The main trend in this direction Robb Report keeps hand on the pulse,
sounded like intelligence is a new luxury. remaining as the main publication in Russia,
Since March 2020, the global lockdown which examines and supports the interests
has begun, health has become a luxury, of Business of Luxury.
not to mention careless walks without
consequences. Luxury brands responded Robb Report experts provide their readers
immediately to the pandemic, many of with new information, including through
them urgently engaged in the production of close cooperation with partners in the
antiseptics and personal hygiene products luxury industry, informing not only about
- masks and gloves, helped doctors, material values and services but also about
providing their facilities and premises for the the heroes who stand behind them. We tell
needs of medical organizations. On the one stories from the world of luxury in a way no
hand, in this indirect way, regular customers one else does.
helped the industry live and supply medicine
with the necessary materials, on the other -
rewarded themselves for the weeks of high- Andrey Zolotov
Chief Editor
security vacation. «Robb Report Russian Edition»
МEDIAKIT-2021
Сonnecting luxury
SWEDEN
UK RUSSIA
GERMANY
TURKEY KAZAKHSTAN
PORTUGAL
USA
SPAIN KOREA
CHINA
VIETNAM
INDIA
THAILAND
/
MEXICO
MALAYSIA
SINGAPORE
BRAZIL
AUSTRALIA
МEDIAKIT-2021
Intelligence is a new luxury Robb Report is an expert in the world of luxury in all its manifestations and segments. Luxury in today’s context is not just synonymous with «the most expensive things in the world», we are actively looking for new trends. And showcasing revolutionary products and experiences that make them iconic. We not only show, but also inspire. МEDIAKIT-2021
Themes 2021
February Alternative Investments / Collectibles
March Women’s issue
April Motors
May-june Yachts and sea recreation
July-august Real Estate/Design
September Best of the Best
October Men’s fashion
November Travels
December-
Gifts for the whole family/Dynasty
january
МEDIAKIT-2021
Social status
The audience 48% 33% 19%
Business Тоp managers Public Officials
owners
Robb Report Russia
readers are innovators, Gender
businessmen, people who 65%
work hard and do a lot 35%
ahead of the curve. Male Female
They value their time, they
are open to new impressions
and ideas, and they are also
demanding of the things that
surround themselves and
their loved ones because
they choose only the
impeccable style and the
best quality.
МEDIAKIT-2021
Distribution
The total circulation is 22 000 copies
Spread around Retail sales in the Partner Distribution Program
the world premium segmen
Luxury hotels Business lounges at airports
Individual approach to the «Azbuka Vkusa», «Globus Lotte Hotel Moscow, Ararat Park Hyatt Moscow, (Domodedovo), private banking
subscribers Gourmet», «Perekrestok», The Ritz-Carlton Moscow, Marriott Novy Arbat, (Alfa-Bank, Otkritie) golf and yacht
«Miratorg», airports in Moscow, InterContinental Moscow Tverskaya, Swissotel
A permanent presence of the clubs (including foreign ones),
Kamelia Sochi, Lotte Hotel St. Petersburg, Swissôtel
magazine at the premium segment St. Petersburg, Yekaterinburg salons of premium automotive and
Krasnye Holmy Moscow, St. Regis Moscow, Four
Seasons Hotel Moscow, Four Seasons Hotel Lion fashion brand
Delivery «in person» in Russia, as well
Palace St. Petersburg, Hotel Astoria St. Petersburg,
as to countries: Italy, France, Turkey,
Rodina Grand Hotel & Spa Sochi, Hyatt Regency
England, USA Sochi, Crimean Breeze (Yalta, Crimea)
МEDIAKIT-2021
Alternative
distribution
You can read the PDF versions of the Robb Report The magazine is present PDF version of Robb Sells in online stores:
magazine when traveling on «Sapsan» trains in the on GetJet flights Report magazine Wildberries, OZON,
first and business classes of Russian Railways. After is available on all «Moscow» bookstore
connecting to Wi-Fi, you will be prompted to read the Aeroflot aircraft
magazine in the Sapsan media center on your device. equipped with media
For access to the media center, you can also use the systems
technical means with which train cars are equipped
МEDIAKIT-2021
Release
schedule 2021
Month Layout submission Release
deadline in Moscow
February 23.12.20 26.01.21
March 26.01.21 23.02.21
April 19.02.21 23.03.21
May-june 7.04.21 11.05.21
July-august 11.06.21 13.07.21
September 23.07.21 24.08.21
October 27.08.21 28.09.21
November 24.09.21 26.10.21
December-
january 22.10.21 23.11.21
january
МEDIAKIT-2021
Advertising cost
Full page 14 043 euro 15 134$
Сenterfold 24 268 euro 26 153$
First сenterfold DPS 1 40 711 euro 43 873$
2-5 сenterfold DPS 2-5 27 766 euro 29 923$
Strategic pages: Table of Content 1-4, Editor`s
letter, Contributors, Masthead, Persona, Duel 17 707 euro 19 082$
Page in first third of the magazine 15 505 euro 16 708$
Third cover 16 338 euro 17 607$
Back cover 29 914 euro 32 237$
Page in first half of the magazine 14 123 euro 15 220$
Сenterfold between table of content 25 646 euro 27 638$
Сenterfold in first third 25 414 euro 27 387$
Gatefolder 46 812 euro 50 448$
МEDIAKIT-2021Special projects
The RR team offers the creation of individual projects
if requested. A creative editor, who works on the
concept based on the partner’s brief is connected to Advertorial
create a project. To create a presentation in Readymag,
a designer is connected.
Attachments
Books
МEDIAKIT-2021Robb Report Digital
robb.report
250 000
unique visitors
550 000
impressions
per month per month
Social networks
11 500
Instagram + FB
Robb Report provides expert and verified information on yachts,
watches, diamonds, collectible teas, and many other areas of the
world of luxury.
Therefore, the readers of Robb Report are different from those of
other lifestyle websites:
they read, not just look at pictures
they read and finish reading large materials
they spend a lot of time on the website
The RR audience is not very large, but its level of knowledge about
what the quality of life should be is very high.
МEDIAKIT-2021Media formats
Branding
Billboard
Synchronous
placement
Banner
300x600
МEDIAKIT-2021Special projects robb.report
RR team can provide a project, based on your brief. It will be designed
in the RR editorial style and fully fit your needs.
МEDIAKIT-2021Advertising Costs Facebook
1 430 euro
Site
Название позиции Описание CPM
Cost Seasonal coefficient
Билборд, первый экран 100%х250, фиксация на 3 сек. 2 000 рублей
CPM, Month Coefficient
Channel Options Description euro CPM, $
300х600, первый экран 300х600 2 000 рублей
January 0,9
Billboard, 1st screen 100%х250, fixed for 3 seconds 26 30
Брендирование 100%x250+300x600+поля 4 500 рублей
February 1
300х600, 1st screen 300х600 фулскрин с крестиком с 1 26
Предсессионный секунды. 30
DESKTOP
Фулскрин 4 000 рублей
Частота не более 1 в сутки. March 1,1
Branding 100%x250 + 300x600 + margins 60 70
Билборд, первый экран 300x250, фиксация на 3 сек. 2 000 рублей
April 1,1
Pre-load fullscreen with a close option after 1st second
Баннер Fullscreen
в контенте (1 view per day max) 300х250
53 62 1 500 рублей
May 1
Баннер под статьей
Billboard, 1st screen 3300x250, fixed for 3300х250/300х600
seconds 26 30 1 500/2June
000 рублей 1
Banner within content
Брендирование + баннер в контенте + баннер под20статьей. 23
Билборд300х250 4 500 рублей
July 0,9
MOBILE
Banner under an article Предсессионный фулскрин с крестиком с 1 секунды.
300х250/300х600 20/26 Частота
23/30 August 1,3
Фулскрин 4 000 рублей
не более 1 в сутки.
Billboard + banner withing content September 1,3
Branding Материал о бренде или 60 70
продукте Клиента в редакционном
Нативная статья + banner under an article 300 000 рублей
формате с пометкой «Партнерский материал»
Pre-load fullscreen with a close option after 1st sec- October 1,3
Fullscreen 53 62
ond (1 view per day max)
November 1,3
Stories about a client’s brand or product in editorial
Advertorial 3950 4622
format marked as ‘Partners’ material’ December 1,3
Instagram
1 430 euro
МEDIAKIT-2021Robb Report Premium club
Premium Robb Report Club is a comprehensive approach
to content creation that the RR team offers to its partners,
primarily for private banking clients.
Robb Report Showcase — Organization of events Custom Publishing — Robb Report Interactive
an exclusive opportunity for different formats on a turn-key basis: the release of special Calendar — RR Monthly
customers and readers to purchase webinars on collecting and art topics applications, including a Calendar — about the best
goods in the showcase of luxury (in collaboration with SienceMe), digital format, for certain world events with reviews from the
services Robb Report Showcase on fashion, etc. with specialists or editors company products editorial board of the journal, as
the terms that can only be obtained Robb Report (online), music evenings, well as special conditions for their
in cooperation with Robb Report
discussions, business meetings for visits, information about private
clients (offline) events
МEDIAKIT-2021Robb Report Showcase
Robb Report offers a cooperation program for Private & premium banking
clients within the Robb Report Showcase*
1
RR forms an exclusive offer with partners.
2
RR is engaged in filling luxury brands block and negotiates
the provision of special conditions/privileges.
3
RRS is embedded in mobile applications (private banking
and concierge services), as well as in other companies’
communication channels.
4
The customer who comes to the RRS block is provided with a loyalty
card, with the help of which he gets the opportunity to purchase
goods on special conditions. To do this, the reader only needs to press
the «RRS button», by clicking on which, he needs to register and receive
a card. After that, he gets access to all special offers from partners, as
well as to other RR services.
Robb Report Showcase - an exclusive opportunity to purchase goods in the showcase of luxury services on
special terms that can only be obtained in cooperation with Robb Report.
МEDIAKIT-2021Robb Report Events
Editorial activities
Robb Report continues to communicate with its readers, friends and members offline
Robb Report Chamber : Robb Report Chamber : Robb Report Chamber:
Collecting Music Nights About business
A series of public talks about collecting: art, Series of classical A series of public talks with famous
watches, alcohol, etc. and jazz music concerts entrepreneurs
Audience: 40-60 people, Audience: 70-100 people Audience: 40-60 people,
business owners, top managers business owners, top managers business owners, top managers
February, June 2021 March 2021 April, October 2021
Partnership cost:
12 800 EURO
МEDIAKIT-2021Robb Report Events
Editorial activities
Best of the Best Presentations
The key event of the year of key issues*
An annual project of the Robb Report February - presentation of the February issue with
magazine (September issue), within Mikhail Zygar on the cover.
which a list of the best luxury goods and
services is published in a special issue of
the magazine of the same name, and a
solemn event is also held.
Since 2020, we have changed the
concept of the event by adding
to the Luxury Summit program, in
which experts from different fields will
be able to tell about the near future
of the development of luxury, as well
as how its consumption is changing
in connection with the situation in the
March - Women’s issue
world.
Audience: 100-160 people, partners
September 2021
Partnership cost:
21 200 EURO
*options for partner on request
МEDIAKIT-2021Robb Report Events
Client events
Robb Report has many years of extensive experience in creating events for customer requests. The team implements the entire
project on a turn-key basis, or creates a concept and offers its editors as a moderator.
Robb Report Audi A6 Business Talks with Arsen Nersisyan Robb Report: collecting Vacheron Constantin
МEDIAKIT-2021Red Sea Project A unique offer for the participation of companies’ clients in the large-scale global project Robb Report RED SEA www.redseaweek.com The international RR project, within the framework of which the American RR will completely «re-equip» the island in Saudi Arabia, where guests come on their yachts. The island is building restaurants, spas and organises entertainment. Details: 2019: 400 guests, 61 mega yachts, 5 days on the island 2020: canceled due to the pandemic 2021: scheduled for October Cost of participation: $50 000. The client pays extra for spa services, restaurants and other entertainment on the spot with special bracelets All information on the list of guests and participants is strictly confidential. Photography and video shooting, as well as the use of any social networks, are prohibited on the island during the event. МEDIAKIT-2021
Contacts
Publisher Advertising
department
Ekaterina Krylova
e.krylova@imedia.ru Advertising Director:
+7 (495) 252 0999 ext. 1751 Natalia Popova
+7 (915) 106 2793 n.popova@imedia.ru
+7 (495) 252 0999 ext. 4118
Marketing +7 (926) 215 5221
department
Deputy Director for Advertising:
Svetlana Bondareva Irina Vasina
s.bondareva@imedia.ru i.vasina@imedia.ru
+7 (495) 252 0999 ext. 1433 +7 (495) 252 0999 ext. 3135
+7 (916) 846 1121 +7 (903) 240 4200
Senior manager for advertising:
Natalia Moroz
n.moroz@imedia.ru
+7 (495) 252 0999 ext. 1509
+7 (903) 272 6172
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