Meet Paul Harpin our new ADVISORY BOARD member - (a design consultant who can also design type) - Webflow
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Issue No.1
An artist
in our
midst
ANNA
CHAN
(Vv’s Creative
and Brand
Strategist)
Paul drew our new logo
Meet Paul Harpin our new
ADVISORY BOARD member
(a design consultant who can also design type)
“TYA POBC DEGR ApFg HHy”
A The magazine
C
“Your WORK is going to fill a large part of
your life, and the only way to be truly satisfied
is to do what you believe is great work. And
the only way TO DO GREAT WORK is to love
what you do. If you haven’t found it yet, KEEP
R
LOOKING. DON’T SETTLE” Steve Jobs
“Love what you do has always been my — our clients and their customers — in an
mission in life.” authentic and heartfelt way — it has been
I lost myself for a few years and I am pure joy.
grateful that I am able to get back on track To share this journey we have created
to continue a journey that I loved so much. this magazine:
To be surrounded by awesome people CRAVE — what? A powerful desire to
who care about what they do has been learn and share creative ideas together. A
g
a privilege and honour for me since we showcase for all the super-inspiring and
started working with super amazing people talented people who we work with.
from the creative industry globally. To be Our launch issue looks at typography,
able to create stories for all our clients and including custom type designs for our new
develop creative work from scratch, has Vv website. The beautiful work is designed
been nothing but pleasurable. by Paul Harpin, one of the first creative
We have been blessed to have been directors that I ever worked for. Lots of
able to gather together luminaries of respect for his work and I am honoured to
businesses who share the same vision and work with him again!
”
have given their trust to us. This allows us Plus we take a look at Anna Chan, our
to create and tell stories of the true heroes design strategist’s amazing art!
Kathy Lim-Sheehy CCO, Vita Vitae
The Vita Vitae magazine 3
Custom type design “I think that type de is the holy grail of graphic design. The twenty six CLEVER little SHAPES that us all to talk to each other with so many variations of style” Paul Harpin 4 The Vita Vitae magazine
esign ese help
Vita London Modern Vita London Kono Hairline Vita London Modern No.2 6 The Vita Vitae magazine
At Vita vitae we will take
care of all the details
of your brand strategy.
Take it seriously. That’s
why we commissioned
two new typefaces for
our own brand, created
by Paul Harpin, our new
advisory board member.
Here he tells us a little
bit about his designs...
The Vita Vitae magazine 7
“All brands should consider a custom add to two of our existing typefaces and designed typeface” says Paul Harpin. make designs that would work for both the For Vita Vitae we talked to Kathy about website, CRAVE magazine and all the other reflecting her early career (working on collateral, business cards, email sign offs etc. sophisticated magazines like Her World Here’s a bit about the two typefaces. Paul’s and the Silver Kris magazine she created London Type Foundry created a finer LDN for Singapore Airlines). We decided to Kono and a thicker LDN Modern for Vv. London Modern & No.2 & London Modern italic Designed by myself a few years ago. It’s a headline font with an extremely fine line for high contrast typeface that works well at brackets, arrows, mathematical symbols and larger sizes, on screen and in print. Featuring with an indulgent ampersand, figures, marks distinctive ball terminals, feathery serifs etc. It worked well, but when Paul Hickson and ultra fine strokes it is a classy, elegant my type design associate helped with what didone-style headline font. It was influenced I call the twiddly bits — incidentals such as by the fantastic magazines of London in daggers, dots, dashes & details — it started, the 1960s. I just wanted to make a beautiful as they would say in the ’60s, to look fab. London Kono & London Kono Hairline & Kono Hairline italic Created by Eiichi Kono who designed the legible letterforms. The character set iconic London Transport typeface New included 7 styles ranging from Light to Johnston. Eiichi’s portfolio is London, he ExtraBold, all with extensive language drew the font you see on every bus and coverage, figure sets & features. For Vv we train, on timetables, posters, signs etc. His drew a new headline typeface LDN Kono work is the handwriting for London. The Hairline and also a Hairline Italic version. Kono family is a highly legible humanist Eiichi was also part of a team, with Matthew design, its ancestry flowing from Gill via Carter, that designed the on-screen CJK New Johnston to these beautiful, highly typeface Meiyro for Microsoft in Asia. 8 The Vita Vitae magazine
Vitae
London Modern Italic
Vitae
London Kono Hairline Italic
Vitae
London Modern No.2 Italic
The Vita Vitae magazine 9
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LONDONTYPE.CO.UK
Twelve new fonts inspired by London London Fatface
LONDON
TYPE.CO.UK
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London Dingbats
London Mixed
10 The Vita Vitae magazineLondon Modern
London Modern
London Modern
The Vita Vitae magazine 11TOP 10 ARCHITECTS & DESIGNERS LONDON STREET
The Metropolitan Grand Masters: THEATRE DANCE
Sir Norman Foster Mega modernist BUSKING & MIME
HIP HOP COMEDY
Hi-tech star Sir Richard Rogers
Renzo Piano Architect & engineer
Olympics 2012 genius Zaha Hadid
Sir Terence Conran Retail visionary
Gurus Michael Wolf & Wally Ollins
Sir Paul Smith Menswear Mod
Punk! Dame Vivienne Westwood
& Alexander McQueen Couturier Folk Body-popping
Music Opera Magic
Jazz Punk & Film,
Rap & Rock n Roll!
London Merton London Clarendon Poster Black
London Grace Roman London Mammoth Woodblocks
12 The Vita Vitae magazineLondon
London Kono
Kono
London Kono
Aa
Aa Bb Cc Dd
Dd
Aa Bb Cc Dd Ee Ee
Ee
Ff
Ff Gg Hh Ii Jj
Jj
Ff Gg Hh Ii Jj Kk Kk
Kk
Ll
Ll Mm
Mm Nn Oo
Oo
Ll Mm Nn Oo Pp PpPp
Qq
Qq Rr Ss Tt
Tt
Qq Rr Ss Tt Uu Uu
Uu
Vv
Vv Ww
Vv Ww Xx Xx YyYy &
Yy &&
Zz
Zz $$ £
Zz £¥¥€€§
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London Kono
London Kono
London Kono
The Vita Vitae magazine 13London Hoxton Square 14 The Vita Vitae magazine
My old man, said follow the van, and don’t...
Dill�
Dall�
China Plate: Mate
on the way!
Marie Lloyd’s witty music hall song, also reflects the harsh reality of working class life in London in the early 1900s.
London Whitechapel
London Piccadilly Script
LONDONTYPE.CO.UK
TOP 10 ARCHITECTS & DESIGNERS TOP 10 ARCHITECTS & DESIGNERS
The Metropolitan Grand Masters: The Metropolitan Grand Masters:
Sir Norman Foster Mega modernist Sir Norman Foster Mega modernist
Hi-tech star Sir Richard Rogers Hi-tech star Sir Richard Rogers
Renzo Piano Architect & engineer Renzo Piano Architect & engineer
Olympics 2012 genius Zaha Hadid Olympics 2012 genius Zaha Hadid
Sir Terence Conran Retail visionary Sir Terence Conran Retail visionary
Gurus Michael Wolf & Wally Ollins Gurus Michael Wolf & Wally Ollins
Sir Paul Smith Menswear Mod Sir PaulTheSmith
London Menswear Mod
Type Foundry is:
Paul Harpin, a graphic and type
LONDON
Punk! Dame Vivienne Westwood ! Dame TYPE.CO.UK
Punkdesigner whoVivienne
creates newWestwood
typefaces
inspired by London, working with
& Alexander McQueen Couturier & Alexander
the talentedMcQueen Couturier
and knowledgeable
type designer Paul Hickson, and
Joe Graham, who is an experienced
typographic consultant and font
production specialist. Eiichi Kono is
one of our guest type designers.
London Merton London Merton
The Vita Vitae magazine 15Harpin’s type foundry has been busy with lots of new typefaces during lockdown. 16 The Vita Vitae magazine
The Vita Vitae magazine 17
Buy Fonts Save Lives About Fonts Paul started a campaign called Buy Fonts Save Lives that has raised £72,593 fo far, for two cancer charities — his niece LAURA sadly died at the age of 26. Paul’s Buy Fonts Save Lives website has been kindly redesigned by Matt Willey of Pentagram NY. It refreshes in October. Matt’s donated typefaces have sold extremely well. The campaign launched in 2014 — with twelve Shakespeare posters Paul designed using his first typeface LAURA — a tribute to his niece. 18 The Vita Vitae magazine
The Vita Vitae magazine 19
Paul was lucky enough to design the official Olympic programmes for London 2012 and the covers for the opening ceremonies, and helped his teams on the daily programmes. 20 The Vita Vitae magazine
The Vita Vitae magazine 21
Harpin has recently created many new typography-led brands for UK businesses. 22 The Vita Vitae magazine
The Vita Vitae magazine 23
Just one of the team
An artist in
our midst
ANNA
CHAN
Our colleague Anna Chan, who drew our profile illustrations for
our website is also a talented Singaporean artist. She has exhibited
solo for the first time at Peninsular in Singapore. Informed by
places, spaces, and its nuances, Anna uses drawing as a form of
medium to create a space that is nowhere, often contemplating
the form of things on paper, in our minds, and in space.
24 The Vita Vitae magazineif only nothing ever happens Series (2019), showed at UltraSuperNew Gallery, Singapore.
The Vita Vitae magazine 25Untitled (2016), ink on paper. 26 The Vita Vitae magazine
#79 (2019), Digital drawing.
The Vita Vitae magazine 27An installation work — collapsing the frame of the flat artwork, and the idea of self. 28 The Vita Vitae magazine
Pages from Peninsular Session #6. Artist’s talk by Anna Chan (artist) in conversation with Shawn Chua (space invader/shadow).
The Vita Vitae magazine 29Other Thoughts (ongoing) is a series of selected light, intimate drawings in the artists’ sketchbook. It is unrefined
and not always developed; a little bit in the unconscious mind.
30 The Vita Vitae magazineWe never really stop digesting information while keeping alert for new ones. These drawings are the brief
moments in between and will remain that way.
The Vita Vitae magazine 31Untitled (2016), monoprint. Untitled (2014), mixed media.
How Anna sees us
Kathy Lim-Sheehy Florence Mak Andrés Rodríguez Ruiz Anna Chan Nathania Tirtapura Georgina Ng
Chief Creative Officer Chief Operating Contributing Creative Brand Creative Brand UX/UI Designer
Officer Creative Director Strategist Strategist
Maylin Loo Des Sheehy Paul Harpin Michelle Cheo Jan Lambrechts John H Bell
Project Coordinator
LET’S WORK TOGETHER
We’d love to hear from you via WhatsApp at +6586680116 or email at info@vitavitae.co.
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