MEMPHIS GRIZZLIES & FEDEXFORUM ECONOMIC GROWTH ENGINE

Memphis Grizzlies & FedExForum
  Economic Growth Engine

On the Court
 Advanced to the Western Conference
  Finals for the 1st time in franchise history
  by knocking out the L.A. Clippers in 6
  games in the first round and then the
  OKC Thunder in 5 in the Western
  Conference Semifinals
 Tony Allen was selected to NBA All-
  Defensive First Team for the 2nd
  consecutive season (his 3rd consecutive
  all-defensive team selection)
 Mike Conley was named to the NBA
  All-Defensive Second Team
 Marc Gasol was named to the NBA All-
  Defensive Team as well as being named
  the KIA NBA Defensive Player of the Year
 Zach Randolph was named to the
  2012-2013 NBA All-Star Team

Regionalism
 The Grizzlies are making an active attempt to grow the range of people who
  consider the Grizzlies their hometown team
 Last September the Grizzlies Caravan visited Nashville, St. Louis, Jackson, Miss.,
  Jackson, Tenn., and Little Rock. Fans in those cities had a chance to meet
  Quincy Pondexter, team mascot Grizz, the Grizz Girls and the Claw Crew
 The team partnered with the Memphis Convention and Visitors Bureau to offer
  fans at each regional stop entertainment and prizes including an opportunity to
  win a “Weekend to Memphis Getaway Package” for two

TV Viewership

   The Grizzlies continue to deliver a
    strong locally and regionally
    televised broadcast schedule for
    Memphis and surrounding areas
   Through our broadcast
    partnership with SportSouth,
    Grizzlies fans as far as Peoria, IL,
    Lexington, KY, Springfield, MO,
    Little Rock, AR, Mobile, AL, to
    Knoxville and all points in between
    are able to enjoy Grizzlies
    basketball
   Approximately 5 Million
    households reached

TV Viewership…continued

 Local TV ratings have increased 200% since the 2010-11 season
 In the 2010-11 season, we ranked 22nd in local TV ratings
 Last season, the Grizzlies ranked 4th in the entire NBA in local television ratings
 Only Oklahoma City, San Antonio and Miami earned higher local ratings in
  their respective markets
 Memphis was the #1 rated non local TV market for Game 6 and 7
  of the NBA Finals
 Memphis was 2nd highest rated TV market for the 2013 NBA Draft

Radio

 All 90 Grizzlies games broadcast
 ESPN 92.9 FM, the Grizzlies flagship
  radio partner, reaches the entire
  Mid-South with 50,000 watts
 The Grizzlies Radio Network
  broadcasts each game to affiliates
  in Tennessee, Arkansas, Mississippi,
  Kentucky, Alabama and Missouri
  allowing Grizzlies fans throughout the
  Mid-South to enjoy Grizzlies basketball

Attendance
                                                                                *Increased
   The Grizzlies have sold out 17
                                                                                the last 5
    consecutive playoff home                    Grizzlies Attendance Per Game   seasons
    games since the start of the
    2011 Playoffs                      18,000

   A total of 681,613 filled          16,000
    FedExForum this past season,
    the Grizzlies’ highest             14,000

    attendance in a single season      12,000
    since the first season the arena
    opened its doors (691,362 fans     10,000
    in 2004-05)
                                        8,000
   The Grizzlies recorded their
    highest home attendance             6,000
    percentage ever of 91.8 %,
                                        4,000
    narrowly beating out the
    previous mark of 91.6% in 2005.     2,000
    To showcase the extent of
    recent improvement, we were            0
    at 69.4% for the 2008 season

                  *1st season at FedExForum

Ticket Sales & Renewals

 Full Season Ticket sales for 2013-14
  have increased by over 20%
  compared to last season at this
  time
 Full Season Ticket renewal rate for
  2013-14 of over 90% is the highest
  in franchise history and above
  NBA average
 Partial season tickets for 2012-13
  grew 30% from the previous
  season

Corporate Partnership
 The Grizzlies 2012-13 corporate partner renewal rate of 91% was a record for the
  franchise
 8.1% growth in revenue from 2011-12 to 2012-13
 Corporate partnership opportunities include:
          Digital, Web and Social Media
          Hospitality
          TV
          Radio
          Print
          Game day and
           events promotion
          Signage
          Sponsorship
          Suites and Tickets
          Community Investment

Fans First Mission
 Seek opportunities to assist
 Embrace the concept that service is everyone’s job
 Respond to guest requests with expedience and care
 Value every guest interaction
 Exceed the guest’s expectations by going the extra mile

New Initiatives at FedExForum

 Grizzlies Den Team Store
 Lexus Lounge & The Second Line
  by Kelly English
 Rendezvous expansion
 FLY Lounge
 Bud Light Bar
 YoLo
 Sleddog’s/Chiwawa
 Ghost River
 The Popcorn Vault
 Digital Ticketing Platform
 SportVU Technology

The Grizzlies Brand
 “The Grizzlies a young, hip team with a cult
  following” –Sports Business Journal June,
  2013
 Tony Allen was named to the Sports
  Illustrated Twitter 100 list
 Justin Timberlake tweeted “GritnGrind”
  9 times to a following of a 28.6 million during
  the Grizzlies’ 2013 playoff run
 Marc Gasol is an international superstar: he
  has 633,066 Twitter followers and 303,000
  Facebook likes
 Additionally Marc receives a Klout score,
  which measures influences across all social
  media, of 84, good for 4th amongst all
  international NBA players

  “A team rarely ever truly represents a city, but the Grizzlies — and Memphis — aren’t normal
  in the least” – Spencer Hall, SB Nation – May 2013

Sport Tourism in the Mid-South
 For two straight weeks in May 2013, the entire sports world was tuned into
  Memphis with the Western Conference Finals and the FedEx St. Jude Classic
 According to the Memphis Convention and Visitors Bureau, 55,235 people from
  outside the region visited Memphis for sport tourism in 2012, a 43% increase from
  2011. The events produced 39,610 room nights and $18.2 million in economic
  impact
 Along with the Grizzlies, the Memphis Tigers basketball helps attract these visitors
 The 2014 NCAA men’s basketball regional finals is expected to bring in 18,000
  visitors, 5,800 room nights, and a $5 million economic impact
 Memphis will be home to the inaugural 2014 AAC Men’s Basketball Tournament

Entertainment and Event Tourism
 FedExForum provides unique
  experiences with a ton of variety
 In the last year, FedExForum has
  hosted Justin Timberlake, The
  Eagles, Paul McCartney, Elton
  John, Jason Aldean, Zac Brown
  Band, Kid Rock, John Mayer,
  Disney On Ice, WWE Raw, USA
  Olympic Gymnastics, Monster
  Jam, Sesame Street Live, The
  Harlem Globetrotters, Agape with
  Tim Tebow, and Trans-Siberian
  Orchestra
 Upcoming shows include:
  Luke Bryan (March 7), Bruno Mars
  (June 6) and Katy Perry (Oct 5)

Economic Impact of the Grizzlies & FedExForum
Prepared for Greater Memphis Chamber by Younger Associates, September 2010

Key Points:
1. Economic impact, defined by the spending
   of the Memphis Grizzlies, the operation of
   FedExForum, and all visitor spending, is
   estimated at $223 million
2. FedExForum and the Memphis Grizzlies are
   responsible for 1,534 jobs
3. Local tax revenue related to the Grizzlies
   and FedExForum is estimated at $5.3 million
   annually
4. With over 600,000 visitors to FedExForum per
   year, an estimated $4.9 million annually is
   spent outside FedExForum with an economic
   impact of $8.8 million annually

The Grizzlies Help Land Mitsubishi’s
Manufacturing Facility
 According to the Greater Memphis Chamber, when
  Memphis receives requests for information from site
  selectors, within the top 5 questions that the
  selectors ask is “Is Memphis home to a professional
  sports team?”
     Two reasons why they ask:

         1. Quality of Life
         2. Recruitment
 A Grizzlies signed basketball helped land Mitsubishi’s
  $200 million power transformer manufacturing facility
  in Memphis
 Plant is set to bring 275 jobs when at full production
  and began operating in April 2013

Mitsubishi Electric Transformer Factory

Conduit Global commits to Memphis
   Conduit Global is one of the world’s largest independent, fully-integrated BPO
    companies with expertise in multi-channel contact center and back office
    solutions
   Conduit plans to fill 300 positions within the first three months and eventually up
    to 1,000 jobs
   FedExForum as the front door to our community hosted the announcement
    made by our Governor and Mayors

Grizzlies Charitable Foundation
 Mission: To help prepare all children for success in college and career by
  supporting Memphis youth through mentoring and education.
 The Foundation provides:
      Volunteer mentor recruitment, training and retention programs and
       activities
      Program training and consulting
      Corporate Mentoring program design and development
      Partnership development and public awareness-building
 The Memphis Grizzlies Foundation has invested more than $30 million in local
  nonprofit organizations and schools supporting youth mentoring and
  education since 2001.
 Engaged thousands of volunteers, served tens of thousands of youth and
  raised awareness and support for quality education and mentoring programs
  community-wide

Grizzlies TEAM Mentoring Program
 In 2011, the Grizzlies Foundation launched Grizzlies TEAM Mentoring, a school-
  based mentoring program that pairs 3 volunteer mentors with 9 students to form
  one TEAM
 Partnered with Facing History and Ourselves to develop a middle school
  curriculum that combines academics, life skills and enrichment opportunities
 Teams meet weekly, exploring topics ranging from leadership and civic
  engagement to health and financial literacy
 The program services 180 students in four Memphis public charter schools

Grizzlies Community Investment
and Charitable Foundation
 Winner of the prestigious international
  Sport Team of the Year for the Beyond
  Sport Awards 2012. Other finalists
  included the Boston Celtics, Queens
  Park Rangers FC, Tottenham Hotspur,
  and RIHP Rubies
 Grizzlies were recognized for their
  TEAM UP youth mentoring initiative,
  the Healthy Home Court Project,
  their efforts with Read to Achieve,
  and their partnership with St. Jude
  Children’s Research Hospital
 Zach Randolph received the "KIA
  Community Assist Award“ for the
  months of January & November 2013

This Friday
7pm @ FedExForum

 @ MainStMemphis